PORTO AND NOV 2018 THE NORTH
Exploring the Exploring the local cuisine is one of the best ways to explore a new city! In November the “Where to gastronomy in Eat” category was one of the most used on TOMI. the region
TOTAL TOTAL TOTAL Interactions Views Interactions Photos sent by Language
Million Thousand Thousand PT 53 % 47 % +27 + 441 + 8 EN 16 % Interactions made in ES 31% a foreign language
13%
NEWS 33 % Split of Interactions 14 % in the 4 main modules: PERCENTAGE OF SEARCH TRANSPORTS INTERACTIONS * PER MODULE
40 %
EVENTS
November highlights
‘Where to Eat’ climbed to the top in the Search module. The Porto and the north region has a very rich and diverse gastronomy to explore.
TOP Modules
SEARCH EVENTS NEWS TRANSPORTS
1º Where to eat Culture Local Museu de Serralves
Estátua a Afonso de 2º What to do Exhibition Society Albuquerque no Porto
3º Where to Stay Music Culture Muralha Fernandina
DURING THE MONTH
Interactions Monthly 26 000 Evolution
01 NOV 08 NOV 15 NOV 22 NOV 30 NOV
Sent Photos 1 000 Behaviour
BY HOUR
0 1 2 3 4 5 678 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
TOP Updates of the month
SEARCH EVENTS NEWS
1 Póvoa de Varzim 1 Vila Nova de Famalicão 1 Póvoa de Varzim
2 Trofa 2 Vila do Conde 2 Vieira do Minho
3 Mondim de Basto 3 Póvoa de Varzim 3 Melgaço
4 Matosinhos 4 Gondomar 4 Fafe
5 Valongo 5 Tarouca 5 Ponte da Barca
Highest number of points of interest published Highest number of events published Highest number of news published
The podium in November
INTERACTION CHAMPIONS SELFIE WINNERS HIGHEST NUMBER OF INTERACTIONS HIGHEST NUMBER OF PHOTOS SENT
Porto Welcome Center Porto Welcome Center
Vila Nova de Gaia - Tourism Store Vila Nova de Gaia - Tourism Store
Matosinhos - Tourism Store Matosinhos - Tourism Store
Matosinhos - Leça da Palmeira Matosinhos - Leça da Palmeira
Caminha Caminha
BY LOCAL
22 435
PORTO WELCOME CENTER VILA DO CONDE INTERACTION CHAMPION TOMI
MATOSINHOS
PORTO PORTO WELCOME CENTER VILA NOVA DE GAIA SELFIE WINNER TOMI ESPINHO 1 533
* The interaction values indicate the number of relevant touches in each module (news, events, directory, transportation and photo), the interactions under the scroll and texting email on the forms are not included. The views values presented are related to the each content exhibited on lists, selections and search.
Interaction Champion - TOMI that registered the highest number of interactions during the period of analysis. Selfie Winner - TOMI that registered the highest number of sent photos and/or GIFs during the period of analysis.
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