AND NOV 2018 THE NORTH

Exploring the Exploring the local cuisine is one of the best ways to explore a new city! In November the “Where to gastronomy in Eat” category was one of the most used on TOMI. the region

TOTAL TOTAL TOTAL Interactions Views Interactions Photos sent by Language

Million Thousand Thousand PT 53 % 47 % +27 + 441 + 8 EN 16 % Interactions made in ES 31% a foreign language

13%

NEWS 33 % Split of Interactions 14 % in the 4 main modules: PERCENTAGE OF SEARCH TRANSPORTS INTERACTIONS * PER MODULE

40 %

EVENTS

November highlights

‘Where to Eat’ climbed to the top in the Search module. The Porto and the north region has a very rich and diverse gastronomy to explore.

TOP Modules

SEARCH EVENTS NEWS TRANSPORTS

1º Where to eat Culture Local Museu de

Estátua a Afonso de 2º What to do Exhibition Society Albuquerque no Porto

3º Where to Stay Music Culture Muralha Fernandina

DURING THE MONTH

Interactions Monthly 26 000 Evolution

01 NOV 08 NOV 15 NOV 22 NOV 30 NOV

Sent Photos 1 000 Behaviour

BY HOUR

0 1 2 3 4 5 678 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

TOP Updates of the month

SEARCH EVENTS NEWS

1 Póvoa de Varzim 1 Vila Nova de Famalicão 1 Póvoa de Varzim

2 2 2 Vieira do Minho

3 Mondim de Basto 3 Póvoa de Varzim 3 Melgaço

4 4 Gondomar 4 Fafe

5 5 Tarouca 5 Ponte da Barca

Highest number of points of interest published Highest number of events published Highest number of news published

The podium in November

INTERACTION CHAMPIONS SELFIE WINNERS HIGHEST NUMBER OF INTERACTIONS HIGHEST NUMBER OF PHOTOS SENT

Porto Welcome Center Porto Welcome Center

Vila Nova de Gaia - Tourism Store - Tourism Store

Matosinhos - Tourism Store Matosinhos - Tourism Store

Matosinhos - Leça da Palmeira Matosinhos - Leça da Palmeira

Caminha Caminha

BY LOCAL

22 435

PORTO WELCOME CENTER VILA DO CONDE INTERACTION CHAMPION TOMI

MATOSINHOS

PORTO PORTO WELCOME CENTER VILA NOVA DE GAIA SELFIE WINNER TOMI ESPINHO 1 533

* The interaction values indicate the number of relevant touches in each module (news, events, directory, transportation and photo), the interactions under the scroll and texting email on the forms are not included. The views values presented are related to the each content exhibited on lists, selections and search.

Interaction Champion - TOMI that registered the highest number of interactions during the period of analysis. Selfie Winner - TOMI that registered the highest number of sent photos and/or GIFs during the period of analysis.

Trademark. Patented internationally. Registered design.