MAY 23, 2012 WNA News Among

MAY 23, 2012

WNA News Among Your Friends Industry News Industry Columnists Free Member Exchange About

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Browse May's collection of photos gathered from WNA-member newspapers. Click the thumbnail and take a look. Want to submit a photo for next month's gallery? Send the photo or newspaper name, date and page number where the photo appeared to [email protected]. ______

WNA News >>

Paige will serve WNA Board of Directors Phil Paige, group publisher for Conley Media, has been chosen to represent WNA’s Southeast Region on the WNA Board of Directors. Phil Paige

Paige will serve out the unexpired term vacated by Andy Pennington, who was recently named publisher of the Idaho State Journal in Pocatello. Pennington had been general manager of Hometown News Group, Sun Prairie.

Paige’s Conley Media group includes the Waukesha Freeman, West Bend Daily News, Ozaukee County News Graphic, Oconomowoc Enterprise, Hartford Times-Press and Milwaukee Post. Conley also publishes several city magazines: M Magazine, Brookfield Monthly and Lake Country Monthly.

Paige grew up in Eau Claire and went to school at UW-Madison. He lives in Cedarburg with his wife Jane, a professor at Milwaukee School of Engineering, and 14-year-old daughter, Tori. He has a 21-year-old daughter at UW-Madison and 21-year-old son is currently teaching in Tblisi, Georgia.

Attend a free WNA training session:

What you must know about Wisconsin’s Public Notice law changes

Every WNA member is strongly encouraged to send a representative to an upcoming legal notice training session, scheduled for three regional locations during the month of June. Attendees should include the individuals responsible for the processing and design of the legal notices.

Public Act 228, effective Friday, April 20, 2012, amended Chapter 985: Publication of Legal Notices; Public Newspapers; Fees. The changes to Chapter 985 are intended to simplify the existing Department of Administration (DOA) newspaper legal notice publication certification process, as well as, the process of placing legal notices by units of government and the private sector.

Find out:

 Is your newspaper is coding public notices correctly?  Public notice recertification steps and new timeline  How to code notices to ensure required publication on WisconsinPublicNotices.org  Learn the new font type and size requirements

Training on the changes to the legal notice placement and administration implemented by Public Act 228 will be conducted by Gail Endres of the Department of Administration.

Friday, June 15, 2012 - 10 a.m. to Noon

Holiday Inn - Conference Center, Stevens Point

1001 Amber Avenue Stevens Point, WI

Thursday, June 21, 2010 - 10 a.m. to Noon - Auditorium

Capital Newspapers

1901 Fish Hatchery Road

Madison, WI

June 29, 2012 - 10 a.m. to Noon

Holiday Inn Campus

2703 Craig Road

Eau Claire, WI

Wisconsin journalists earning state, national honors

Won awarded $40,000 prize, plus expenses for book Journal Times (Racine) reporter Christine Won, 25, has been awarded a Robert Novak Journalism Fellowship to write a book about North Korea.

The full-time $40,000 prize, plus expenses, is intended to give Won one year to work on the project. Won’s last day as city government reporter for The Journal Times will be Friday, Aug. 3. Read more >>

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SPJ honors Journal Sentinel series A Milwaukee Journal Sentinel series that exposed flawed federal oversight of the wipes industry won the award for best investigative reporting in one of the nation's most prestigious journalism competitions.

The Society of Professional Journalists recognized the "Shattered Trust" series with a Sigma Delta Chi Award for

excellence in journalism in the investigative category for Christine Won large newspapers. Reporters on the series were Raquel Rutledge, Rick Barrett, John Diedrich and Ben Poston. Read more >>

______Women of Achievement Wisconsin Women in Government (WWIG) will honor journalists Judith Davidoff, Gwyn Guenther, Raquel Rutledge and Pat Simms with the 2012 “Women of Achievement” awards in Journalism and Mass Communications May 24 at its annual spring banquet.

Davidoff is a 20-year veteran journalist and is currently the news editor of the Isthmus in Madison where she writes columns and stories on state politics.

Rutledge is an investigative reporter for the Milwaukee Journal Sentinel, where she has worked since 2004. Rutledge’s stories on abuse and fraud within the Wisconsin Shares child care program were compiled into the 2010 Pulitzer Prize-winning series titled “Cashing in on Kids.”

Simms was the first woman to serve on the print media side of the Capitol Press Corps and she blazed a path in the newsroom as a woman and working mother. During her distinguished 40-year career with the Wisconsin State Journal, Simms covered some of the biggest news stories in Wisconsin’s history, such as the 1970 bombing of Sterling Hall and the massive protests against the Vietnam War.

For more than 16 years, Guenther has reported on the latest state political activity for The Wheeler Report, a go-to website for information emerging from the Wisconsin State Capitol.

Volunteer judges sought for Missouri contest entries WNA is seeking judges to help judge the Missouri Press Association’s Newspaper, newspaper contest Friday, June 8, at the Howard Johnson Plaza Hotel, Madison. Judging will be held from 8:30 a.m. to 4:30 p.m. or until judging is complete.

Anyone with newspaper experience is qualified to help judge the contest. We welcome current and former newspaper employees, freelancers, journalism educators and retirees. We’ll have categories for every interest and expertise; sports, editorials, hard news, features, design, photography, column writing, special sections and more. We especially encourage those members who have entered WNA contests to send at least one volunteer.

We are asking you to take a day to “return the favor” as Missouri will judge Wisconsin’s entries later this year.

SPJ Panel: Journalism Ethics in the Time of Recall”

The editors of Wisconsin’s two largest newspapers, a leading political reporter and a journalism ethics specialist will discuss ethical questions surrounding media coverage of recall elections at a forum Wednesday, May 30, sponsored by the Madison pro chapter of the Society of Professional Journalists.

“Journalism Ethics in the Time of Recall” will feature Milwaukee Journal Sentinel editor Martin Kaiser, Wisconsin State Journal editor John Smalley, Wisconsin Center for Investigative Journalism reporter Bill Lueders and Katy Culver of the UW-Madison School of Journalism and Mass Communication. It will be held from 7 to 8:30 p.m. in Room B1A of the Lowell Center, 610 Langdon St., on the UW-Madison campus.

The event is free and open to the public. Journalists especially are encouraged to attend. Read more >>

Wisconsin Networks Newsletter available to WNA members

Click here to download your monthly edition of the Wisconsin Networks Newsletter, from Customized Newspaper Advertising, the advertising arm of WNA.

Questions about CNA’s advertising networks? Contact Samantha Fett, Classified Manager at 515-244- 2145, Ext. 126 or by e-mail to [email protected].

AMONG YOUR FRIENDS >>

Longtime Lake Country Publications reporter Jim Stevens is shown above circa the early 1990s working in the newsroom.

Lake Country Publications mourns the loss of longtime reporter

Longtime Lake Country Publications reporter Jim Stevens was synonymous with Lake Country news for almost three decades. Stevens devoted half of his life to telling readers in western Waukesha County the stories that affected them. He sacrificed his time, his talents and the best years of his life in an often-thankless job, telling stories that would otherwise go untold. A jack-of-all-trades, he primarily covered crime, courts, the Village of Pewaukee and the Town of Delafield, while also penning a weekly movie review. Over time he developed close and trusting relationships with his sources. Read more >>

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Borderland newspapers have gone digital Borderland Publishing Inc. recently launched the digital editions of the Florence Mining News/Borderland Journal and The Forest Republican. The newspapers can be accessed online at florence-forestnews.com.

On a computer screen, e-reader or tablet, readers can view each and every page of their community newspaper — every story, picture, public notice and advertisement — just as it appears in print. Our regular print subscribers will enjoy free access to the digital paper. A digital-only subscription can be purchased for $19.95 annually.

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Regional News makes staff changes Lake Geneva Regional News General Manager John Halverson has taken on the editor’s role at the paper, succeeding Lisa Seiser, who left for a new job opportunity.

In addition, Rob Ireland has been named managing editor/new media for the paper. Read more >>

John Halverson ______

Gazette's Haenel adds digital media title

Lon Haenel has been named as circulation and digital media director of The Gazette (Janesville). He will be responsible for planning and executing the newspaper's digital strategy, in addition to management of print circulation, a post he's held since 2008.

Haenel joined The Gazette's advertising sales department in 1997, became general manager of The Jotter in 2001, then worked as sales development manager for Bliss Communications in 2004. In 2005, he was tabbed as circulation consumer sales and marketing manager.

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Prestegard named editor in Platteville

The Platteville Journal has named Steve Prestegard as its new editor. Prestegard, 46, is a 24-year veteran of Wisconsin print and electronic media.

His career began in Southwest Wisconsin when he was hired as a reporter at the Grant County Herald Independent in Lancaster in 1988. Prestegard was editor and co-publisher of the Tri-County Press in Cuba City from 1992 to 1994. The Tri-

County Press won the WNA’s 1993 Most Improved Newspaper award. Steve Prestegard

He was editor of Marketplace Magazine, a regional business magazine based in northeast Wisconsin, for 10 years, and also was the director of college relations for Marian University in Fond du Lac. Read more >>

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Former Sheboygan Press publisher dies Former Sheboygan Press publisher and longtime city alderman Robert Richter died May 13 at the age of 89.

Richter joined The Sheboygan Press in 1949 as classified advertising manager. He was later named general advertising manager and then promoted to business manager in 1979 before being named publisher in 1986 when The Sheboygan Press was sold to Ingersoll Newspapers. He retired from the Press in 1988 at the age of 65. Read more >>

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Otte passes away Matt Otte, age 86, passed away April 25 in Stevens Point. He began his professional career as a sports and news reporter for the Kaukauna Times in 1948. He moved to the Twin City News-Record in Neenah in 1949. He was named sports editor of the Stevens Point Journal in 1951 and in 1957 became associate sports editor of the Wausau Record-Herald.

His newspaper career ended in 1958 when he joined the staff of the Wisconsin Interscholastic Athletic Association (WIAA). He became Associate Director of the WIAA in 1964 and retired in 1992 after more than 34 years with the association. Read more >>

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The Bloomer Advance updates its digital offerings

The Bloomer Advance website has been given an entirely new look and will include all stories appearing in the print edition of the paper, either in an "e-Edition" or the standard "click and read" story format.

Portions of the site are behind a paywall, however all paid subscribers to the paper's print edition are able to access the entire site at no charge. All they need is their account number located on the left hand side of their mailing label above their name. Obituaries and most classified ads are free."

INDUSTRY NEWS >>

‘Digital natives’ are reading newspapers Reports on the media habits of Millennials, those "digital natives", have given some the impression that young people never read newspapers. However, survey evidence stubbornly insists that they do.

For instance, the recent Pew State of the News Media study notes that 23% of people aged 18-24 reported reading a newspaper yesterday. As a Millennial myself, I was slightly skeptical. Were these 18-24 year olds just confused about what a newspaper is? Further evidence confirms the existence of young people looking to print: The New York Times reports that 10% of its hard copy subscribers are aged 18-24, which is on par with the 9% of this age cohort who subscribe digitally. Read more >>

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Applicants sought for Pulliam Fellowship The Sigma Delta Chi Foundation is accepting applications for the Eugene C. Pulliam Fellowship for Editorial Writing.

The Pulliam Editorial Fellowship awards $75,000 to an editorial writer to help broaden his or her journalistic horizons and knowledge of the world. The cash award can be used to cover the cost of study, research and/or travel in any field.

For more information, including application requirements and more: http://spj.org/a-pulliamfellow.asp. Applications are due June 22.

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NAA study shows consumers rely on local newspaper media A study released in April shows that in an average week, 74 percent of all Internet users rely on local newspaper media – digital as well as print – as key sources of news and information, and are engaging with their local newspaper across multiple platforms.

Major findings of the survey show that among the large base of Internet users who engage with newspaper media, 54 percent are using more than one platform to access newspaper content in an average week. Sixty-seven percent use at least one of three common digital platforms – computers, smartphones or tablets – and they use each at multiple times over the course of the day for newspaper content. The study was conducted for the Newspaper Association of America by Frank N. Magid Associates of Minneapolis.

The research also looks at what motivates consumers to turn to newspaper media for their news needs. Top answers to the question “Why Newspapers?” illustrate core newspaper brand values, including convenience, the extensive range and depth of news and information, and the amount of local news:

 “I like to follow the local newspaper in whichever format is convenient for me” – 89 percent for print- only readers, 88 percent for print + digital readers and 91 percent for digital-only readers;  “Newspapers provide a broad range of news and information in one place” – 90 percent for print-only readers, 85 percent for print + digital readers and 83 percent for digital-only readers;  “Newspapers provide more local news” – 89 percent for print-only readers, 84 percent for print + digital readers and 86 percent for digital-only readers;  “I want the depth and detail that newspapers provide” – 80 percent for print-only readers, 82 percent for print + digital readers and 73 percent for digital-only readers.

In addition to findings about news content, the survey demonstrates the strength and appeal of advertising in newspaper media:

 Sixty-six percent of digital newspaper media users act on digital ads;  Sixty-one percent of tablet users act on newspaper tablet ads, while 59 percent of smartphone users act on ads on that device;  Seventy-three percent have used newspaper printed circulars in the past 30 days, while 74 percent make a point of looking at printed Sunday circulars;  Sixty-one percent say that newspapers provide more useful advertising.

Results of the 2012 Newspaper Multiplatform Usage Study can be found at http://www.naa.org/Topics-and- Tools/Miscellaneous/Research/2012/Newspaper-Multiplatform-Usage.aspx.

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Bridging the Gap: Media and the Military Workshop for Journalists

Wisconsin journalists are encouraged to apply to attend an intensive week-long program designed to help reporters, editors, producers and bloggers learn more about covering the military. The fifth annual workshop provides an introduction to military structure, function, strategy, tactics and training. The program pays for journalists’ lodging, meals and airfare.

WHO: Journalists who attend the workshop should be early to mid-career reporters or editors working near military bases, beat reporters covering the military, or journalists who have an interest in covering military issues. It is designed for journalists who have little or no background covering the military and for journalists with no active-duty military experience.

WHEN: September 23-28, 2012

WHERE: The workshop will be based at the U.S. Army Combined Arms Center at Ft. Leavenworth, Kansas.

WHY: This workshop is designed to help reporters learn more about today’s military. The workshop is part of a larger effort to increase the knowledge of the press and the military about each others’ roles in supporting the First Amendment.

HOW: The workshop provides an intense learning experience for journalists. Members of the press will embed with Army Majors going through command training and will live a day in the life of a ground soldier preparing for duty. Journalists will attend workshops with senior general officers and have the opportunity to interview officers who will be stationed at military bases in the reporters’ hometowns.

APPLY: To apply, please contact Dr. Barbara Barnett at [email protected] by July 1.

The workshop is funded by a grant from the McCormick Foundation.

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New ads for Pulse reader purchasing surveys available to papers

Pulse Research conducts an ongoing national purchasing survey to provide current shopping research to its clients. The Pulse of America survey is being conducted in all 50 states and therefore will provide an accurate, representative sample of newspaper reader shopping plans.

WNA member newspapers are invited to participate in the Pulse of America reader purchasing survey and, in turn, benefit by free access to the group’s free quarterly research reports.

Participating is simple. Publish Pulse ads as often as you can, but at least once during the promotion period and put a link on your website. Print and banner ads (http://www.pulseresearch.com/poa/print.html) promote Pulse’s ongoing national purchasing survey to provide current shopping research to our clients. The Pulse of America survey is being conducted in all 50 states and therefore will provide an accurate, representative sample of newspaper reader shopping plans.

In appreciation for newspaper’s support, Pulse will send participating papers a complimentary copy of its quarterly Pulse of America reader shopping results that can be used in effective sales presentations.

Pulse Research was founded in 1985 by John Marling, a University of Wisconsin graduate, to provide publishing clients with research based advertising sales and marketing programs designed to get results. The company provides research and marketing services for daily and weekly newspapers, shopper publications and other special interest publications across the US and Canada. For more information, call (503) 626-5224.

INDUSTRY COLUMNISTS >>

The lifeblood of an editorial page By Jim Pumarlo — Newspapers frequently ask the question: How can we promote a lively exchange of ideas in our community?

There’s no silver bullet, but one premise is fundamental: Letters are the lifeblood of an editorial page. Translated, take steps to ensure substantive letters, and you’re well on your way to making your editorial page a “must read.” My apologies in advance to anyone who takes offense, but “thank you” letters should be at the bottom of the pile – if they ever are published. Read more >>

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Ad Libs: A gem of an idea By John Foust — “I believe it’s important to talk in terms of a prospect’s interests,” Tim told me. “So I’m always looking for ways to translate the principles of advertising into examples that my advertisers can easily understand. Sometimes it’s a matter of using something from an advertiser’s business or hobby. Just look at it from their perspective. Read more >>

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Printed papers are read by 18-24 year olds By Kevin Slimp — It’s been an interesting mix of material that has ended up in my inbox today. A story on National Public Radio’s website reports that 23 percent of Americans age 18-24 read a PRINTED newspaper yesterday. Not an online edition of The New York Times or an iPad edition of a magazine. 24 percent report having read an actual, honest to goodness, printed newspaper yesterday. These numbers came from the Pew State of the News Media study. Read more >>

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Design for Readers: Framing the photo By Ed Henninger — With the powerful design software we have at our fingertips these days, we have many more options for most design elements—even those we may consider minor parts of a page. Read more >>

FREE MEMBER EXCHANGE >>

Free Member Exchange features "Help Wanted" and "For Sale" ads submitted by WNA member newspapers. The Free Member Exchange is updated frequently and available online on the Employment page in the Industry Resources section of the WNA Web site and through a weekly e-mail (click here to subscribe). Click here for information on submitting an ad.

ABOUT >>

The Bulletin is an electronic newsletter published by the Wisconsin Newspaper Association.  Subscribe/unsubscribe to The Bulletin  The Bulletin Archives  Submit news and editorial  Send feedback  Add to your Safe Sender List  Join the WNA group on LinkedIn  Like WNA on Facebook  Follow WNA on Twitter

LEGAL HOTLINE >> Keep this number handy: (800) 362-2664

The WNA Legal Hotline means help is just a phone call away! WNA-member editors, reporters and advertising staff may call toll-free to ask an attorney for immediate help when they are denied access to government meetings or records, have concerns about a story that could involve libel or privacy questions, or face similar challenges to Freedom of Information (FOI) principles. Ad staff may also use the Hotline when questions arise about the legality of an ad.

Need assistance that's not necessarily legal in nature? Be sure to call on WNA staff at (800) 261-4242!

Interested in receiving more from WNA?

Click below to sign up for:

• WNA's Government Update, distributed monthly opposite The Bulletin.

• Press Notes, a daily e-mail of industry news compiled by the Society of Professional Journalists and re- distributed by the Wisconsin Newspaper Association as a service to WNA members.

• Free Member Exchange, job listings and items for sale.

Click here to sign up for Government Update, Free Member Exchange and/or Press Notes newsletters.

Not getting The Bulletin by email? Send your request by email to [email protected].

Education through Online Media Campus

The Wisconsin Newspaper Association partners with the Iowa Newspaper Foundation (INF) and Southern Newspaper Publishers Association to provide comprehensive online training to newspaper professionals through Online Media Campus.

Online Media Campus will offer more than 20 high-quality, low-cost webinars in 2012 that eliminate the need for travel and time away from the office. The interactive webinars run approximately 60 minutes and registration is just $35 per session.

Additional details and registration for the webinars can be found at www.onlinemediacampus.com. More than 40 press associations in the United States participate in the Online Media Campus program. In its two years of existence, the program has provided more than 7,400 newspaper employees with training.

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