2016 Annual Report
2016 ANNUAL REPORT AUSTRALIAN FOOTBALL LEAGUE CONTENTS AUSTRALIAN FOOTBALL LEAGUE 120TH ANNUAL REPORT 2016 4 2016 Highlights 16 Chairman’s Report 30 CEO’s Report 42 AFL Clubs & Operations 52 Football Operations 64 Commercial Operations 78 NAB AFL Women’s 86 Game & Market Development 103 Around The Regions 106 AFL in Community 112 Legal & Integrity 120 AFL Media 126 Awards, Results & Farewells 139 Obituaries 142 Financial Report 148 Concise Financial Report Western Bulldogs coach Cover: The wait is over ... Luke Beveridge presents Luke Beveridge (obscured), his Jock McHale Medal Robert Murphy and captain to injured skipper Robert Easton Wood raise the Murphy, a touching premiership cup, which was gesture that earned him a presented by club legend Spirit of Australia award. John Schultz (left). 99,981 The attendance at the 2016 Toyota AFL Grand Final. 4,121,368 The average national audience for the 2016 Toyota AFL Grand Final on the Seven Network which made the Grand Final the most watched program of any kind on Australian television in 2016. This total was made up of a five mainland capital city metropolitan average audience of 3,070,496 and an average audience of 1,050,872 throughout regional Australia. 18,368,305 The gross cumulative television audience on the Seven Network and Fox Footy for the 2016 Toyota AFL Finals Series which was the highest gross cumulative audience for a finals series in the history of the AFL/VFL. The Bulldogs’ 62-year premiership drought came to an end in an enthralling Grand Final, much to the delight of young champion Marcus Bontempelli and delirious 4 Dogs supporters.
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