20090209-NEWS--11-NAT-CCI-CL_-- 2/5/2009 2:36 PM Page 1 FEBRUARY 9-15, 2009 CRAIN’S CLEVELAND BUSINESS 11 INSIDE 12 BUSINESS FUNDING SOURCES ARE AVAILABLE. SMALL BUSINESS SKY’S THE SHORT TAKES LIMIT Established ventures illustrate ■ RUBBED THE RIGHT WAY: Massage Envy, a national franchise, is potential in forced entrepreneurship slated to open its newest clinic at The Promenade at Crocker Park this Tuesday, Feb. 10. The business By JOEL HAMMOND workers — or at least represent offers monthly memberships similar to
[email protected] another option. those offered at health clubs.“Our goal is Mike Berlin was laid off “Elective entrepreneurship to allow everyone to experience the ther- in 2000 from a web ayoff got you down? Want probably won’t be as prevalent as it apeutic and stress-relieving benefits of consulting firm, and better control over your would be in good times because massage therapy as often as needed,” founded BriteSkies LLC future? optimism fuels that,” said Steve said Brian Quinn, who owns the clinic with a laptop and It’s not a pipe dream, Millard, president and executive with Kevin Flynn. Other Cleveland-area some severance pay. L Massage Envy locations are in Beach- according to some Northeast Ohio director of the Council of Smaller Mr. Berlin is founder entrepreneurs who started their own Enterprises. “But coerced entrepre- wood, Fairlawn, Rocky River and and managing member ventures following a layoff. neurship will increase for folks who Strongsville. of the Cleveland-based With hundreds of thousands of are out of a job and need something software integration job losses nationwide, these so- to sustain their family.