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Tobacco Industry Promotion CYAN MAGENTA YELLOW BLACK 17/ Tobacco industry promotion CYAN MAGENTA YELLOW BLACK Most popular cigarette brand by country 17 Tobacco Industry Promotion ICELAND 1999 or latest available data FINLAND NORWAY Marlboro John Player SWEDEN RUSSIAN Belmont Prima Cigarettes are possibly the most FED. UNITED DENMARK LITHUANIA State Express 555 Prince marketed product in the world. KINGDOM Astra While there is no reliable IRELAND Mocne Benson & Hedges Sportsman NETH. GERMANY POLAND estimate of global cigarette BELGIUM Petra CZECH UKRAINE Bristol Winston LUX. REPUBLIC marketing expenditures, it is Sopianae AUSTRIA RUSSIAN Casino other brands Players FRANCE HUNGARY Carpati clearly in the tens of billions of SWITZ. FEDERATION CANADA ÒSponsorship is a Memphis ROMANIA Delta named where known US dollars a year. form of advertising Victory Fortuna Red ITALY BULGARIA In the USA alone over which enables us to SPAIN $10 billion is spent a year on introduce glamour SG PORTUGAL GREECE marketing cigarettes, and this at a and excitement.Ó Parliament MONGOLIA time when advertising is MOROCCO Mild Seven UNITED STATES Michael Whitbread, prohibited on television and OF AMERICA JAPAN Gallaher Tekel This TURKEY REP. The Marlboro radio, when there are limitations International, Rothmans KOREA Man was the top CYPRUS LEBANON Hongtashan on certain types of outdoor Hong Kong,1986 Time ad icon of the MOROCCO Red & White CHINA advertising and sponsorship, and Casa Sports ISRAEL KUWAIT PAKISTAN when cigarette sales are falling. MEXICO CUBA Cleopatra BAHRAIN Nacional QATAR 20th EGYPT UAE Annual marketing expenditure is DOMINICAN REPUBLIC BANGLADESH Hong Kong JAMAICA SAUDI ARABIA PUERTO RICO INDIA VIET NAM SAR century over $200 per smoker, and over Rubios OMAN HONDURAS Craven “A” Wills Gold Flake GUATEMALA THAILAND Vinataba according to Embassy Hope 46 cents for every pack sold. EL SALVADOR NICARAGUA Viceroy BARBADOS PHILIPPINES Advertising Age Promotional allowances, that is COSTA RICA TRINIDAD & TOBAGO Three Rings Krong Thip VENEZUELA A PANAMA GUYANA N A NIGERIA payments made to retailers to SIERRA LEONE H SRI LANKA G Tresor Dunhill COLOMBIA CAMEROON facilitate sales, account for 41 Diplomat UGANDA MALAYSIA Stella KENYA SINGAPORE percent of the total expenditure ECUADOR DEM. REP. on cigarette marketing. CONGO Commodore Derby Cigarette marketing is bolder INDONESIA and more aggressive in developing BRAZIL countries than it is in the Madison developed world. Cigarette BOLIVIA ZIMBABWE MAURITIUS advertising on television and radio CHILE (Philip Morris) Longbeach is common, and a variety of other Peter Stuyvesant AUSTRALIA FIJI venues are exploited. These SOUTH Marlboro AFRICA include sports, arts, pop, fashion and street events, adventure ARGENTINA 350 billion tours, contests, give-aways and Holiday $9,575m the internet. How the marketing Changes in cigarette marketing NEW There are also the hidden dollar is spent in the USA expenditure in the USA 1970-99 ZEALAND 2000 advertisements such as the Hongtashan US$ million (China Monopoly) placement of cigarette smoking cigarette consumption per person 4 amount spent US $million and tobacco products in films. In 233 265 310 93 $4,895m billion 52 3,914 addition there is sponsorship of 347 (Japan Tobacco) 3,516 (China Monopoly) 295 3,969 4,095 3,858 $3,992m 0.95 universities, good-will donations 9 3,400 for community events, and Mild SevenRed China (China Monopoly) 2,827 (China Monopoly) (Reemsta) advertising of other goods and 22 $2,476m 2,482 Baisha 128 1,975 Honghe Prima products bearing the cigarette 705 $1,242m 130 130 name. Such marketing is seen billion billion sports 110 direct mail advertising $361m $491m 103 100 throughout both the developed newspaper advertising billion billion billion promotional allowances special offers and gifts coupons point of sale advertising entertainment sponsorship magazine advertising speciality item distribution internet advertising and the developing world. free samples outdoor advertising advertising on public transport 1970 1975 1980 1985 1990 1995 2000 World’s most popular brands 1999 58 59.
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