April 23-24, 2019 Park Hyatt Chicago Chicago, IL Featured Speakers
April 23-24, 2019 Park Hyatt Chicago Chicago, IL Featured Speakers Edwin Bodensiek John Burkhardt, Ph.D. FOUNDER, CRAVETY VICE PRESIDENT OF BEHAVIORAL SCIENCE & CUSTOMER INSIGHTS, CRAVETY Bodensiek is the founder and chief experience officer for Cravety, a U.S.-based consulting firm specializing in creating Burkhardt is a neuroscientist and behavioral scientist competitive advantage by aligning people, processes, places and specializing in competitive behavior change. Burkhardt’s work public personas into a brand experience. Cravety’s clients range applies neuroscience, behavioral economics and data analytics from retail-based franchise operations, commercial logistics in the commercial space to understand, predict and influence and freight operations, banking and law to numerous trade behavior. associations, the medical cannabis industry and major research universities. Originally a research scientist, Burkhardt has worked as a professor of neuroscience on faculty at the University of Oslo in In 2016, Miles & Stockbridge named Bodensiek as its chief Norway, the Champalimaud Centre for the Unknown in Lisbon, experience officer, the first such position at any U.S. law Portugal, and the National Institutes of Health in Bethesda, firm. Bodensiek previously managed more than 30 hospital Maryland. and outpatient brands as head of brand and communications for Select Medical, a $5 billion public company with 45,000 Subsequent to his academic career, Burkhardt worked with employees. Bodensiek has also held communications and the Vitruvian Group, a boutique management consultancy, and marketing leadership roles for Johns Hopkins University and iMotions A/S, a software company specializing in biometric the Fulbright Scholar Program. In 2007, President George research. He has also served as director of behavioral science at W.
[Show full text]