Mainstream and Niche Magazine I Have Chosen By Kellie Rothery Information on the Publishing Company of My Mainstream Mainstream: Cosmopolitan is with Hearst which is a consumer of • Cosmopolitan was published in 1972 cosmopolitan and other magazines like; Fashion, lifestyle, Elle, Men's • Apple Newsstand in 2012- All HM UK’s health, and red titles went onto this tech, this is so you can buy the magazine, buy the app, Its conglomerate is Hearst corporation which goes global and cosmopolitan TV has joined forces with NatMag and • CoMag distributes copies to shops, Conde Nast in the UK for consumer’s homes and product publishing placement The institutional convergence in • Hearst Corporation sells 15 daily and 34 Hearst Corporation are: weekly newspapers Newspaper • 20,000 employees work in the Hearst corporation TV • There are 29 TV stations that Internet business cosmopolitan is part of all as well as Radio cable networks. Cable Networks Information On My Niche Magazine The website is The Immediate Media company is historyextra.com which the 4th largest magazine publisher shows how there is more It publishes niche titles like; information than the Cbeebies, mega, perfect wedding, the magazine knitter • 50 websites There is BBC worldwide • 34 magazines licenses that are liked with • 76 million mags sold each year the publishing company of • 33million people on line history magazine which is • The website owned and called immediate media published by Immediate media company LTD company so its not owned by the BBC hence the fact it has adverts. Audiences Attention with Cosmopolitan Circulation: 252 231 had gone down by 8.79% The advertising that links it to the audience is hat it contains fashion, make up samples, celebrity stories etc. The advertising enquiries are: Tegan carter, [email protected] Ashley Bloem-sale, [email protected] The readers per copy from adults in 6.35% It is aimed as ABC1 Ab – 11,154 which is 79.4% CD- 3455 WHICH IS 23.6% Total number of adults read the paper: 16969000 Women (Age) Audience Comp % Index 18-24 3,746 25.6 210 25-34 3654 25.3 146 18-34 7414 50.7 173 18-49 11360 77.8 142 Median 34.7 Website Use by audience-16969 Digital:28,848 Social- 7906 including Facebook twitter Pinterest, google and Instagram Overall 53,723webite audience reach out features Video More celebrity stores More on tutorials of hair, make up fashion and ear piercing General stories The prosumer is that you can share articles and comment and tweet Niche audience reach out Online magazine additional features Web links Magazine appealing to audience Video Stories of war Films Castles and knights Twitter, Facebook links Advertisements for books Presidents in the past Can sign up on the website Sent off postcodes for competitions Advertising funding: Lucy moaskes Prosumer- tween on twitter advertisement manager @historyextra (telephone: 0117 317426 email [email protected] Hannah brown –direct advertising (telephone:0117314,8376) email: [email protected] More information on niche Audience of magazine:aBC1:71% AB-43% Male;63% Female:37% Average age :45 Circulation:93.3K Readrership:296K Achevely purchased:78% Subscriptions:68% Average time spent reading 62 mins Website History Magazine appealing to audience Stories of war Castles and knights Page impression:359K Advertisements for books Presidents in the past Unique users 138K Sent off postcodes for competitions Average age:45 Prosumer- tween on twitter @historyextra ABC1:62% AB 30% Website More competitions Male:58% More offers Female:42% More stories Prosumer- tween on twitter Digital Mobile @historyextra Digital editors 6.4K Downloads:100K Different audiences of Cosmopolitan There are two types of audience for Cosmo magazines (readers and advertisements) Readers: Cosmo’s reader fall into ABC1 social demographic. According to Hearst there are fashionable, fun confident with key interests in shopping, beauty and relationships. The main age group is 18-35 although he core and readership is 20-25. Advertisers: advertisers are the companies that pay to place adverts both in the printed version of Cosmo and on the Cosmo website. Advertiser in Cosmo are generally companies that have the same target as Cosmo magazine. For example Muller light yoghurts, Gellete Venus razors, impulse body spray etc. Adverts can fall into a variety of categories including full page ads, double phase ads ½ and ¼ page ads, ads feature free samples or tester strips, ads disguised to look like articles loose insert ads and there is even the opportunity to be differentiated depending on region of the country the magazine is going to be distributed to. Cover price on Cosmopolitan Cover Price of History Magazine: UK delivery Cover Price of History Magazine: International prices How is Your Magazine a “brand” Cosmopolitan: This magazine establishes itself as a brand because it interacts with other technologies. For example it doesn’t just have the print copy and the website it also has digital brands that you can download onto different hardware, and it has social connection like Facebook, twitter, Instagram etc. they also have brands like all about the soap, all about you, company. These are all the same because they all aim towards women who want the fashion, the gossip etc. History Magazine: BBC History Magazine is Britain’s biggest selling history title with a highly engaged and loyal audience. It brings history to life with informative, lively and entertaining features written by the world’s leading historians and journalists. Whether it is the grand history of politics and institutions or the fascinating stories of our private lives through the ages, BBC History Magazine sheds new light on the past. Reaching a core audience who are mature, highly affluent and educated. There are 71K of twitter followers with the brand and 174K on facebook. How Does Your Magazine Make Itself Stand Out Cosmopolitan: Cosmopolitan stands out from other Magazines for it has a very long history compared to other magazines as it was seen as a magazine at first full of gossip on celebrities, fashion, sex life it was one of the biggest magazines because of all the information it had for the reader so its magazine life yes has changed to more of fashion and makeup for women but it has the history that makes it still successful now. History magazine: history magazine stands out because of the content it has in the magazine and has more technological convergence than other niche magazines like mega that has the same publishing company. The magazine itself stands out because it is one of the biggest magazine's that hold the most of history information. How does you magazine make itself an “authority” Cosmopolitan: different articles for the audiences to go to, to see like : 5 tips to avoid getting lip stick on teeth 12 ways you are lifting the weights wrong Fashion of the week Met gala 2015 red carpet fashion History magazine: different articles on the information of the past: 8 things you didn’t know about medieval elections Pod cast, listen to famous speeches Why did people start wearing sunglasses What Magazine Publishers Do To try and Attract Readers and Advertisers and Stay Successful They choose the design and content if their magazines very carefully: Cosmopolitan Attractive bold front covers Free gifts Special offers Famous stars on the front cover Offers reader the solution to their problems Gratifies their audiences needs Makes the reader fell involved by using direct addresses, invites the reader to write in, email them, sign a petition. Make them feel important Regularly drop their price for one month especially at times of the year when their readers are likely to have less money They work with other companies to offer interesting online advertising opportunities (institutional convergence) for example Muller Light sponsor a whole sponsor a whole sector of the Cosmo website which Hear UK earns money from History Magazine Bold Attractive front cover Voucher offers to books Stories on the biggest events in the past The website gives stories on how the elections work in the past Immediate media company works with the publishing company to work with the stories and offers Gives prosumer of being able to create their own past onto the website Tweet and share online The use of Synergy Cosmopolitan: Interesting, interactive website to complement the magazine along with the online advertising opportunities for advertising opportunities for advertisers who are no longer wanting to place ads in printed magazine Product placement in films and TV programmes for example cosmopolitan features in films such as legally Blond and is often mentioned in friends as well. Branded TV channel to match the magazine. Cosmopolitan TV used to be available on cable TV but now is available online only. It features hundreds pf behind the scenes of videos about making the months magazine including interviews with cover stars Facebook- it is a site for Cosmo has over a million fans and although they focus on the US edition they are still able to monitor comments and suggestions from fans all over the world There is other kinds of social synergy like: Emails Chat forums which is a chat that people can use on the website I pad apps Mobile phone apps Text messages Twitter Horizontal integration: release spin off magazines to attract particular readers and encourage them to stay within the HEARST umbrella of magazines History