WHY INVEST IN THE HOUSE OF ORIGINALS
ACCOR GLOBAL DEVELOPMENT
FEBRUARY 2019 MISSION STATEMENT
A global tribe of individuals, partners and progressives, devoted to creating extraordinary experiences for our community throughout our proprietary brands—we are sbe.
Visionaries at the forefront of hospitality, cuisine, design, residences and entertainment, our lifestyle moments are forged with highly-curated and passionate service. We are committed to authenticity, sophistication, mastery and innovation.
Our stage is the world. Our time is now.
2 | WHY INVEST IN THE HOUSE OF ORIGINALS | SBE LIFESTYLE PLATFORM| FEBRUARY 2019 FULL CIRCLE LIFESTYLE EXPERIENCE
GLOBAL BRANDS GLOBAL
RESTAURANTS HOTELS
MIXOLOGY & LOUNGES RESIDENCES
NIGHTLIFE RESIDENCES & SPAS
NIGHTLIFE & DAY CLUBS SPAS
3 | WHY INVEST IN THE HOUSE OF ORIGINALS | SBE LIFESTYLE PLATFORM | FEBRUARY 2019 CURRENT PORTFOLIO *By the end of 2018 170 28* 96 50 LOCATIONS HOTELS & RESIDENCES RESTAURANTS LOUNGES 120+ 35+ 70+ 15 DEVELOPMENT PIPELINE
CHICAGO TORONTO
ATLANTA
SAN FRANCISCO PARIS, FRANCE NEW YORK CITY LONDON, U.K. DETROIT WASHINGTON, D.C. LOS ANGELES ISTANBUL, TURKEY BODRUM, TURKEY INDIAN WELLS LAS VEGAS HOLLYWOOD, FL KUWAIT CITY, KUWAIT TOKYO, JAPAN HALLANDALE, FL DUBAI, U.A.E. MIAMI DOHA, QATAR NASSAU, BAHAMAS MANAMA, BAHRAIN BANGKOK CANCÚN, MEXICO MONTERREY, MEXICO MEXICO CITY, MEXICO CABO SAN LUCAS, MEXICO
ZIHUATANEJO, MEXICO
PLAYA DEL CARMEN, MEXICO
CARTAGENA, COLUMBIA ARENA DE JOSE IGNACIO, ARGENTINA
PILAR, ARGENTINA MELBOURNE, AUSTRALIA PUERTO MADERO, ARGENTINA
CURRENT PIPELINE Dakota Development is a division of sbe. With With professional entertainment and renown chefs, industry-leading expertise and cutting edge design Disruptive Innovation Lab has designed amazing partners, Dakota Development has successfully culinary and nightlife concepts. master planned and developed a range of internationally acclaimed properties. DESIGN CULINARY COLLABORATORS COLLABORATORS
PHILIPPE LENNY KRAVITZ AVENUE PIERO MARTIN JOSÉ KATSUYA MICHAEL DANNY STARCK INTERIORS LISSONI DESIGN ANDRÉS UECHI SCHWARTZ ELMALEH SLS Atlanta SLS Las Vegas HEIERLING SLS Baha Mar SLS Cancún The Bazaar Katsuya Fi’lia Cleo SLS Beverly Hills SLS SLS South Beach Chief Culinary SLS Beverly Hills Renovation SLS Puerto Madero SLS SLS/Mondrian SLS/Mondrian/ SLS/Mondrian Brickell Officer, sbe Michelin- SLS Washington, D.C. Delano Hyde/Delano Hyde/Delano SLS Las Vegas James Beard James Beard SLS South Beach Starred Award Winner Mondrian L.A. Award Winner Delano
JOSE DARIO DANIEL MAKOTO TOM YABU DAVID ROCKWELL MARCEL ICARDI CECCHINI BOULUD OKUMA DIXON PUSHELBERG WANDERS Leynia, Diez y Seis Carna French Concept Pan-Asian Concept THE ROCKWELL SLS/Mondrian SLS SLS SLS Mondrian London SLS LUX Brickell Mondrian South Beach GROUP Mondrian Doha Hyde/Delano James Beard James Beard Hyde Award Winner Award Winner LEVERAGE THE Providing our development partners an opportunity Platform to program a one of a kind destination experience.
TEAM SINGLE INNOVATION 40 BRANDS Best-In-Class team SOURCE of Senior Executives, MARKET Proven brand & concept Chefs, Designers, Established & diversified incubator of culinary Unique 360 approach Promoters. NETWORK portfolio of iconic luxury Expansive footprint across and entertainment to hospitality with lifestyle hotel, residence, the world’s leading concepts. Access to shared turnkey solutions for culinary & entertainment gateway markets. services, including a branding, brands. centralized platform development* and providing sales, management of a marketing, social media, property. influencers, partner and vendor databases, events partnerships and sponsorship support.
*Engaging Dakota for Development Management is 6 | WHY INVEST IN THE HOUSE OF ORIGINALS | SBE LIFESTYLE PLATFORM | FEBRUARY 2019 encouraged but not required. THE MISSION
The House of Originals is a vibrant collection of hotels with a bold spirit that challenges and inspires.
Some people can do innovative things. Some people are innovators. Inside our community, we share a common spirit. A spirit of constant innovation. The House of Originals has historic hotels, iconic even - but that is not what makes them one of us. They recognize their heritage alone is not enough. True originals don’t question once, they always question. We are this bold spirit. A community that challenges, learns and inspires. Not following fashions, but leading fashions. From nightlife, to design, culinary and mixology. For every hotel with this undying spirit and promise of originality. Welcome to The House of Originals.
COMMUNITY / UNPRETENTIOUS LUXURY CULINARY AND MIXOLOGY EXPERIENCE / INDIVIDUALITY
7 | WHY INVEST IN THE HOUSE OF ORIGINALS | POSITIONING| FEBRUARY 2019 THE HOUSE OF ORIGINALS top 3 USPs
INDIVIDUALITY UNPRETENTIOUS THE sbe MEETS COMMUNITY LUXURY PLATFORM
• A vibrant collection of • A sense of luxury that hotels with a bold spirit never takes itself too • Unique lifestyle living that inspires – each seriously expertise to program a property is unique, with one of a kind destination deep roots within the city experience that it resides in. They do + + not follow trends. They • No need to conform to are original in all that they the norms of the • Unique expertise in do. hospitality industry. design, restaurant & nightlife concepts with • The properties in The reknown interior designers & chefs House of Originals are not buying into a corporation but instead a community - a network. A group that • Unique full circle learn from each other. approach to hospitality That inspire each other. with turnkey solutions for branding, development, management of a property
8 | WHY INVEST IN THE HOUSE OF ORIGINALS | BRAND USPs | FEBRUARY 2019 CURRENT PORTFOLIO *By the end of 2018 NETWORK & PIPELINE 1,186 rooms 354 rooms 1,540 rooms 2 hotels 2 hotels 4 hotels AMERICAS EUROPE TOTAL 170 rooms 170 rooms 1 hotel 1 hotel DEVELOPMENT PIPELINE
SANDERSON LONDON ST MARTINS LANE LONDON ORIGINALS DETROIT
10 KARAKÖY ISTANBUL SHORE CLUB SOUTH BEACH ORIGINALS DOWNTOWN LOS ANGELES
CURRENT PIPELINE
9 | WHY INVEST IN THE HOUSE OF ORIGINALS | NETWORK & PIPELINE | FEBRUARY 2019 FLAGSHIPS
1,600 Square Feet 4 Suites 71 Key Count 1 Penthouses
Food & Beverage Sinan Kafadar Brasserie Ten Designer Kupaj Lounge ON10
Amenities
Sky Terrace
Property News & Headlines:
…
10 | WHY INVEST IN THOO | NETWORK & PIPELINE | FEBRUARY 2019 FLAGSHIPS
23,000 Square Feet 18 Suites 150 Key Count 2 Penthouses
Food & Beverage Philippe Starck The Restaurant Designer at Sanderson Mad Hatters Afternoon Tea Long Bar Amenities
agua Bathhouse & Spa / Courtyard Garden Purple Bar Fitness Center Billiard Room
Awards
2018 TripAdvisor Certificate of Excellence 2011 World Travel Awards “Europe’s Leading Design Hotel”
Property News & Headlines:
8/10 Rating, “Think Alice in Wonderland-style fantasy with baroque styling” “London's most exquisite hotels for a stand-out wedding”; Best for a Modern Wedding: Sanderson
11 | WHY INVEST IN THOO | NETWORK & PIPELINE | FEBRUARY 2019 FLAGSHIPS
Square Feet 10,000 44 308 Key Count Suites
Food & Beverage David Chipperfield Diez y Seis Designer SKYBAR Madison Cox Architect
Amenities
Pool at Shore Club / Spa at Shore Club / Workout Room
Complimentary Bikes
Property News & Headlines:
“Jose Icardi's Diez y Seis Pays Homage to Mexican Cuisine”
“Set against the gorgeous backdrop of the Shore Club’s memorable infinity-edge pool, Diez y Seis will showcase chef Jose Icardi’s innovative approach to Mexican cuisine in a stunning indoor/outdoor setting.”
12 | WHY INVEST IN THOO | NETWORK & PIPELINE | FEBRUARY 2019 FLAGSHIPS
10,000 Square Feet 14 Suites
Penthouse & Key Count Apartment 204 1 Suite
Food & Beverage Philippe Starck Asia de Cuba Designer St. Martins Lane Kitchen Den Blind Spot
Amenities
Jones & Payne Hair Salon / Gymbox featuring Olympic-Sized Boxing Rings
Awards
2017 OpenTable Diners’ Choice Award (Asia de Cuba)
Property News & Headlines:
“A Restaurant For Rum-Lovers And Ceviche Connoisseurs” (Asia de Cuba)
13 | WHY INVEST IN THOO | NETWORK & PIPELINE | FEBRUARY 2019 KEY PROGRAMS
ICONIC ELEMENTS: Unique art & design elements
Pushing the boundaries.
We believe that it’s easier to innovate as a group – we want to explore new avenues, new opportunities and push boundaries. We do this to an unprecedented extent, through like-minded partners, we inspire each other and push each other to do more. Oversized chess pieces, lip chairs, oversized vases and more.
14 | WHY INVEST IN THOO | KEY PROGRAMS | FEBRUARY 2019 KEY PROGRAMS
ICONIC ELEMENTS: Iconic architecture
From Historical Buildings to Iconic New Developments
We have historic hotels, hotels with great history that are icons in their city but we recognise that is not enough. We strive to be leading where contemporary culture is going.
15 | WHY INVEST IN THOO | KEY PROGRAMS | FEBRUARY 2019 KEY PROGRAMS
ICONIC ELEMENTS: THE BEST LOUNGE ATMOSPHERE
We believe in nightlife.
Our hotels are still world-class during the day, but they are unsurpassable in the evening when our true personality shines.
16 | WHY INVEST IN THOO | KEY PROGRAMS | FEBRUARY 2019 KEY PROGRAMS
THE HOUSE OF ORIGINALS RESTAURANT BRANDS
17 | WHY INVEST IN THOO | KEY PROGRAMS | FEBRUARY 2019 KEY PROGRAMS
THE HOUSE OF ORIGINALS NIGHTLIFE BRANDS
NIGHTLIFE & DAY CLUBS
MIXOLOGY & LOUNGES
18 | WHY INVEST IN THOO | KEY PROGRAMS | FEBRUARY 2019 KEY PROGRAMS
To pamper your every need and create an exceptional and soothing relaxation experience that exceeds your expectations
Designed with an unerring eye for luxury, comfort and state-of-the-art technology; Ciel Spa is a place of escape where recharging the inner spirit and enhancing physical well-being come from true and spirited innovation. All SLS guestrooms feature Ciel Reserve bath amenities.
REFINED RELAXATION // A PLACE TO REVITALIZE // CELESTIAL ESCAPE
4 LOCATIONS SLS BEVERLY HILLS, SLS SOUTH BEACH, SLS BRICKELL, SLS LUX BRICKELL
19 | WHY INVEST IN THOO | KEY PROGRAMS | FEBRUARY 2019 COMMUNICATION
PRESS & ACCOLADES
SANDERSON LONDON SANDERSON LONDON Best Hotels in Soho London “This disco-era exhibit by Philippe Starck is an icon of hotel design.”
THE SPA AT SANDERSON MAD HATTER’S AFTERNOON TEA London’s Most Incredible Spas Best Afternoon Teas in London 2019
20 | WHY INVEST IN THOO | COMMUNICATION | FEBRUARY 2019 PERFORMANCE – PARTNERSHIP WITH ACCOR
ACCOR DISTRIBUTION SOLUTION >110 Global Distribution Channels at Best Market Conditions
21 | WHY INVEST IN THOO | PERFORAMNCE | FEBRUARY 2019 Source : CRS Official figures as of end 2018 PERFORMANCE – PARTNERSHIP WITH ACCOR
ACCOR DISTRIBUTION PERFORMANCE POWERED BY ACCOR FOR LUXURY & PREMIUM BRANDS
CALL CENTRES, INTRA HOTEL & CLUSTER SERVICES
DIRECT SALES ACCORHOTELS WEB 33% WEBSITE, MOBILE SITES FOCUS ON WEB & APP BRAND.COM + 15% ACCORHOTELS.COM + MOBILE WEBSITES + PARTNER WEBSITES 59% 18% WEB ACCOR & PARTNERS ACCORHOTELS 41% 36% ONLINE SALES FOR LUXURY & CENTRAL HOTEL PREMIUM BRANDS RESERVATION PMS SYSTEM €1.786 ONLINE ROOM REVENUE 18% MILLION LUXURY & PREMIUM BRANDS 8%
WEB PARTNERS (OTAS) 26% INDIRECT SALES
22 | WHY INVEST IN THOO | PERFORMANCE | FEBRUARY 2019 Official figures as of end 2018 PERFORMANCE – PARTNERSHIP WITH ACCOR
ACCOR OWNS THE MOST INTERNATIONAL AND FAST GROWING LOYALTY PROGRAM GUEST ORIGIN
LOYALTY MEMBERS Northern Europe Americas WORLDWIDE 12% 18% A WORLDWIDE Le Club AccorHotels France PROGRAM 173M 13% 20 brands FRS loyalty program Central & 3,500 hotels in 100 countries Eastern Free enrollment Huazhu loyalty program Europe 100% web based program 6% Asia-Pacific Partnerships with major airline Mediterranea 31% loyalty program: Skyteam, n, Middle East 120 One World, Star Alliance… 106M & Africa 20% 100
70 LE CLUB ACCORHOTELS >53 MILLION MEMBERS REPRESENTS WORLDWIDE 4,7 34.6% 4 +27,700 53 MEMBERS EVERY DAY OF ALL ROOMNIGHTS 40 25 32 10 14 18 2012 2013 2014 2015 2016 2017 2018
23 | WHY INVEST IN THOO | PERFORMANCE | FEBRUARY 2019 Source : LCAH by end of 2018 PERFORMANCE – PARTNERSHIP WITH ACCOR
DEVELOPMENT CRITERIA Development & programming
AAA ultra city center location, historic WORLDWIDE conversion
RECOMMENDED 100 – 150 keys 100 – 150 keys NUMBER OF ROOMS
ROOM AVERAGE SIZE -10/-15% of ROW 28 – 36 sqm HOTEL
TGFA / ROOM 90 – 120 sqm 65 – 100 sqm
RECOMMENDED PRIME SECONDARY AIRPORTS 100 – 150 keys 100 – 150 keys NUMBER OF ROOMS LOCATIONS LOCATIONS SUBURBS
ROOM AVERAGE SIZE 28 – 32 sqm 30 – 40 sqm + balcony CAPITALS
KEY CITIES & RESORT RESORT TGFA / ROOM 70 – 100 sqm 72 – 110 sqm DESTINATIONS
1 3 meal restaurant MAJOR 1 Signature restaurant DOMESTIC FOOD & BEVERAGE DESTINATIONS 1 Signature Bar 1 Lounge OTHER CITIES & ATTRACTIVE Ciel Spa (on market demand) TOURISTIC WELL-BEING Pool (on market demand) DESTINATIONS Fitness Center
Meeting rooms (on market demand) MEETINGS Ballroom (on market demand)
24 | WHY INVEST IN THOO | PERFORMANCE | FEBRUARY 2019