WHY INVEST IN DELANO
ACCOR GLOBAL DEVELOPMENT AUGUST 2019 MISSION STATEMENT
A global tribe of individuals, partners and progressives, devoted to creating extraordinary experiences for our community throughout our proprietary brands—we are sbe.
Visionaries at the forefront of hospitality, cuisine, design, residences and entertainment, our lifestyle moments are forged with highly-curated and passionate service. We are committed to authenticity, sophistication, mastery and innovation.
Our stage is the world. Our time is now.
2 | WHY INVEST IN DELANO | SBE LIFESTYLE PLATFORM | AUGUST 2019 FULL CIRCLE LIFESTYLE EXPERIENCE
GLOBAL BRANDS GLOBAL
RESTAURANTS HOTELS
MIXOLOGY & LOUNGES RESIDENCES
NIGHTLIFE RESIDENCES & SPAS
NIGHTLIFE & DAY CLUBS SPAS
3 | WHY INVEST IN DELANO | SBE LIFESTYLE PLATFORM | AUGUST 2019 CURRENT PORTFOLIO *By the end of 2018 170 28* 96 50 LOCATIONS HOTELS & RESIDENCES RESTAURANTS LOUNGES 120+ 35+ 70+ 15 DEVELOPMENT PIPELINE
CHICAGO TORONTO
ATLANTA
SAN FRANCISCO PARIS, FRANCE NEW YORK CITY LONDON, U.K. DETROIT WASHINGTON, D.C. LOS ANGELES ISTANBUL, TURKEY BODRUM, TURKEY INDIAN WELLS LAS VEGAS HOLLYWOOD, FL KUWAIT CITY, KUWAIT TOKYO, JAPAN HALLANDALE, FL DUBAI, U.A.E. MIAMI DOHA, QATAR NASSAU, BAHAMAS MANAMA, BAHRAIN BANGKOK CANCÚN, MEXICO MONTERREY, MEXICO MEXICO CITY, MEXICO CABO SAN LUCAS, MEXICO
ZIHUATANEJO, MEXICO
PLAYA DEL CARMEN, MEXICO
CARTAGENA, COLUMBIA ARENA DE JOSE IGNACIO, ARGENTINA
PILAR, ARGENTINA MELBOURNE, AUSTRALIA PUERTO MADERO, ARGENTINA
CURRENT PIPELINE Dakota Development is a division of sbe. With With professional entertainment and renown chefs, industry-leading expertise and cutting edge design Disruptive Innovation Lab has designed amazing partners, Dakota Development has successfully culinary and nightlife concepts. master planned and developed a range of internationally acclaimed properties. DESIGN CULINARY COLLABORATORS COLLABORATORS
PHILIPPE LENNY KRAVITZ AVENUE PIERO MARTIN JOSÉ KATSUYA MICHAEL DANNY STARCK INTERIORS LISSONI DESIGN ANDRÉS UECHI SCHWARTZ ELMALEH SLS Atlanta SLS Las Vegas HEIERLING SLS Baha Mar SLS Cancún The Bazaar Katsuya Fi’lia Cleo SLS Beverly Hills SLS SLS South Beach Chief Culinary SLS Beverly Hills Renovation SLS Puerto Madero SLS SLS/Mondrian SLS/Mondrian/ SLS/Mondrian Brickell Officer, sbe SLS Washington, D.C. Delano Hyde/Delano Hyde/Delano Michelin-Starred SLS Las Vegas James Beard James Beard SLS South Beach Award Winner Mondrian L.A. Award Winner Delano
JOSE DARIO DANIEL MAKOTO TOM YABU DAVID ROCKWELL MARCEL ICARDI CECCHINI BOULUD OKUMA DIXON PUSHELBERG WANDERS Leynia, Diez y Seis Carna French Concept Pan-Asian Concept THE ROCKWELL SLS/Mondrian SLS SLS SLS Mondrian London SLS LUX Brickell Mondrian South Beach GROUP Mondrian Doha Hyde/Delano James Beard James Beard Hyde Award Winner Award Winner LEVERAGE THE Providing our development partners an opportunity Platform to program a one of a kind destination experience.
TEAM SINGLE INNOVATION 40 BRANDS Best-In-Class team SOURCE of Senior Executives, MARKET Proven brand & concept Chefs, Designers, Established & diversified incubator of culinary and Unique 360 approach to Promoters. NETWORK portfolio of iconic luxury Expansive footprint across entertainment concepts. hospitality with turnkey lifestyle hotel, residence, the world’s leading Access to shared solutions for branding, culinary & entertainment gateway markets. services, including a development* and brands. centralized platform management of a providing sales, property. marketing, social media, influencers, partner and vendor databases, events partnerships and sponsorship support.
*Engaging Dakota for Development Management is encouraged but not required. 6 | WHY INVEST IN DELANO | SBE LIFESTYLE PLATFORM | AUGUST 2019 THE MISSION Delano is the original: a classic trailblazer in a world of imitators. We redefine the luxury resort experience with first- in-class service and customized guest experiences that awaken your curiosity, nourish your senses and soul, and shape a personal journey for couples, loved ones, solo travelers, and families that lives well beyond each stay.
Our vision is to create exclusive enclaves across the world that nourish the mind and body, senses and soul. From the personal touches and unique comforts you enjoy in your room, to the foods we prepare with inordinate care, to the highest level of personalized attention and detail, we strive to transcend the ordinary so you can transcend who you are. Delano offers modern travelers that most rare and coveted of experiences—unadulterated luxury that nourishes their hedonistic desires, body and soul.
FRESH. CRISP. CLEAN & MODERN. EFFORTLESSLY CHIC. THOUGHTFULLY REFINED. TIMELESSLY DESIGNED. HYPER-CURATED & CUSTOMIZED. WARMLY WELCOMING. DIVINELY PRIVATE. A NOURISHING RESORT.
7 | WHY INVEST IN DELANO | POSITIONING| AUGUST 20109 BRAND MOMENTUM TOP 3 USPS
1 2 3
Trailblazer in lifestyle & luxury hospitality Spectacular landmarks Worldwide awareness
Delano South Beach, USA Delano Las Vegas, USA Delano South Beach, USA
8 | WHY INVEST IN DELANO | BRAND UPs | AUGUST 2019 NOURISHING URBAN RESORT TOP 3 USPS
Redifining resort experience with:
1 2 3
First-in-class service Customized guest experiences Nourishing senses, body and soul
Delano Las Vegas, USA
Delano South Beach, USA
Delano South Beach, USA Delano South Beach, USA Delano South Beach, USA
9 | WHY INVEST IN DELANO | BRAND UPs | AUGUST 2019 THE SBE PLATFORM TOP 3 USPS
1 2 3
Unique lifestyle living expertise to program a one Unique expertise in design, restaurant & nightlife Unique full circle approach to hospitality with of a kind destination experience concepts with reknown interior designers & chefs turnkey solutions for branding, development, management of a property
Delano Las Vegas, USA
10 | WHY INVEST IN DELANO | BRAND UPs | AUGUST 2019 CURRENT PORTFOLIO By the end of 2018 NETWORK & PIPELINE 1,308 rooms 1,308 rooms 2 hotels 2 hotels AMERICAS AFRICA-MIDDLE EAST TOTAL 491 rooms 265 rooms 756 rooms 3 hotels 1 hotel 4 hotels DEVELOPMENT PIPELINE
DELANO LAS VEGAS
DELANO SOUTH BEACH DELANO INDIAN WELLS DELANO DUBAI
DELANO CARTAGENA, COLUMBIA
DELANO ARENA DE JOSE IGNACIO CURRENT PIPELINE
11 | WHY INVEST IN DELANO | NETWORK & PIPELINE | AUGUST 2019 FLAGSHIPS
39,000 Square Feet 8 Bungalows
Penthouse 194 Key Count 1 & Apartment
Food & Beverage Philippe Starck Leynia Designer Delano Beach Club Rob & Rose Schwartz Florida Room Developer or Architect Rose Bar
Amenities
Beach Concession / Ocean Front Property / Fitness Room / agua Spa Swimming Pool Orchard & Landscape Garden Area
Awards
2017 Condé Nast Traveler Readers’ Choice, Top Hotels in Miami – #9 (93.57/100) 2017 USA Today Readers’ Choice, Winner, Best Hotel Pool
Property News & Headlines: “Miami’s Most Instagrammable Hotels”
“The Ingredients for a Perfect Miami Beach Weekend”
Rose Bar at Delano, “15 Best Bars in Miami”
12 | WHY INVEST IN DELANO| NETWORK & PIPELINE | AUGUST 2019 FLAGSHIPS
Square Feet - All 1,114 Key Count Suites
Food & Beverage – Skyfall Lounge Designer Rivea – Feel the Vibe Developer or Architect Della’s Kitchen
Amenities Franklin Moorea Beach Club / Delano Art Series 3940 Coffee & Tea Bathhouse Spa & Fitness Delano Beach Club
Awards
2018 AAA 4-Diamond Rating 2018 TripAdvisor Certificate of Excellence
Property News & Headlines:
“50 Top Romantic Weekend Getaways” “Best Las Vegas Hotels” “Skyfall Lounge Is Remaking How You Party in Vegas”
13 | WHY INVEST IN DELANO| NETWORK & PIPELINE | AUGUST 2019 Upcoming openings
OPENING 2020
KEYS 265
RESIDENCES
PARTNER/DEVELOPER 95 IFA Hotel Investments
ARCHITECT/DESIGN CONTRACT Pallavi Dean Design Managed
Property News & Headlines:
“An incredible mixology program”
14 | WHY INVEST IN DELANO| NETWORK & PIPELINE | AUGUST 2019 Upcoming openings
OPENING 2022
KEYS 139
RESIDENCES
PARTNER/DEVELOPER 54 TMC Group
ARCHITECT/DESIGN CONTRACT WATG Managed
Property News & Headlines:
…
15 | WHY INVEST IN DELANO| NETWORK & PIPELINE | AUGUST 2019 Upcoming openings
OPENING 2022
KEYS 186
RESIDENCES
PARTNER/DEVELOPER 25 Urban Development Group Colombia S.A
ARCHITECT/DESIGN CONTRACT – Managed
Property News & Headlines:
…
16 | WHY INVEST IN DELANO| NETWORK & PIPELINE | AUGUST 2019 Upcoming openings
OPENING TBD
KEYS 45
RESIDENCES
PARTNER/DEVELOPER 140 Roulinco Realty + Development ARCHITECT/DESIGN CONTRACT – Managed
Property News & Headlines:
…
17 | WHY INVEST IN DELANO| NETWORK & PIPELINE | AUGUST 2019 PROGRAMMING
DEVELOPMENT CRITERIA Development & programming
AAA ultra city center location, historic WORLDWIDE conversion
RECOMMENDED 100 – 200 keys 100 – 200 keys NUMBER OF ROOMS
ROOM AVERAGE SIZE -10/-15% of worldwide 45 sqm HOTEL
TGFA / ROOM 80 – 100 sqm 100 – 120 sqm
RECOMMENDED PRIME SECONDARY AIRPORTS 100 – 200 keys 100 – 200 keys NUMBER OF ROOMS LOCATIONS LOCATIONS SUBURBS
ROOM AVERAGE SIZE 36 – 40 sqm 45 – 60 sqm CAPITALS
KEY CITIES & RESORT RESORT TGFA / ROOM 100 – 120 sqm 120 – 150 sqm DESTINATIONS
MAJOR 1 sbe lifestyle touch F&B outlet at least DOMESTIC FOOD & BEVERAGE 1+ bar/lounge DESTINATIONS 1+ destination 3 meal restaurant OTHER CITIES & ATTRACTIVE Ciel Spa (on market demand) TOURISTIC WELL-BEING Pool (on market demand) DESTINATIONS Fitness Center (on market demand)
Meeting rooms (on market demand) MEETINGS Ballroom (on market demand)
18 | WHY INVEST IN DELANO | DEVELOPMENT CRITERIA | AUGUST 2019 KEY program
ICONIC ELEMENTS: STIMULATE THE IMAGINATION
Our design provokes conversation and encourages play.
Our platforms, programming, and spaces provide an environment for exploration, entertainment, and creative energy.
19 | WHY INVEST IN DELANO| KEY PROGRAMS | AUGUST 2019 KEY program
ICONIC ELEMENTS: BRINGING PEOPLE TOGETHER
Whether it’s communal spaces for gathering or chairs in the pool encouraging you to strike up a conversation, we create spaces for connecting and belonging, so everyone feels welcome.
20 | WHY INVEST IN DELANO| KEY PROGRAMS | AUGUST 2019 KEY program
ICONIC ELEMENTS: THE SUBLIME
We never underestimate the power of the sublime.
Indulgent touches speak to our refinement, personal attentiveness, and uncompromising gift for lavish care.
21 | WHY INVEST IN DELANO| KEY PROGRAMS | AUGUST 2019 KEY program
To pamper your every need and create an exceptional and soothing relaxation experience that exceeds your expectations
Designed with an unerring eye for luxury, comfort and state-of-the-art technology; Ciel Spa is a place of escape where recharging the inner spirit and enhancing physical well-being come from true and spirited innovation. All SLS guestrooms feature Ciel Reserve bath amenities.
REFINED RELAXATION
A PLACE TO REVITALIZE
CELESTIAL ESCAPE
22 | WHY INVEST IN DELANO| KEY PROGRAMS | AUGUST 2019 KEY program
DELANO RESTAURANT BRANDS
23 | WHY INVEST IN DELANO| KEY PROGRAMS | AUGUST 2019 KEY program
DELANO NIGHTLIFE BRANDS
NIGHTLIFE & DAY CLUBS
MIXOLOGY & LOUNGES
23 | WHY INVEST IN DELANO| KEY PROGRAMS | AUGUST 2019 COMMUNICATION VISUAL IDENTITY AD SAMPLE digital
VISUAL IDENTITY Ad sample print
VISUAL IDENTITY AD SAMPLE social
40k followers
25 | WHY INVEST IN DELANO | COMMUNICATION | AUGUST 2019 COMMUNICATION DELANO PRESS & ACCOLADES
THE PHILIPPE DELANO LAS VEGAS - HOT LIST 2015 S TA R C K POWERHOUSE -Conde Nast Traveler C O N T I N U E S T O D E F I N E T H E E V E N B Y PARADIGM OF L O F T Y L A S SOUTH BEACH VEGAS D É C O R A N D STANDARDS, GLAMOUR I N A N E V E R - C H A N G I N G -Fodor’s Travel C I T Y O N T H E M O V E W H E R E N E W DELANO SOUTH BEACH H O T E L S BEST HOTEL POOL 2017 O P E N A L L T H E T I M E , -USA Today D E L A N O I S S O M E T H I N G SPECIAL.
-Forbes
26 | WHY INVEST IN DELANO | COMMUNICATION | AUGUST 2019 PERFORMANCE – PARTNERSHIP WITH ACCOR
ACCOR DISTRIBUTION SOLUTION 110 distribution channels at best market conditions
Source : CRS Official figures as of end 2018 27 | WHY INVEST IN DELANO | PERFORMANCE | AUGUST 2019 PERFORMANCE – PARTNERSHIP WITH ACCOR
ACCOR DISTRIBUTION PERFORMANCE POWERED BY ACCOR FOR LUXURY & PREMIUM BRANDS
CALL CENTRES, INTRA HOTEL & CLUSTER SERVICES
DIRECT SALES ACCOR WEB 33% WEBSITE, MOBILE SITES FOCUS ON WEB & APP BRAND.COM + 15% ACCORHOTELS.COM + MOBILE WEBSITES + PARTNER WEBSITES 59% 18% WEB ACCOR & PARTNERS ACCOR CENTRAL 41% 36% ONLINE SALES FOR LUXURY & RESERVATION HOTEL PREMIUM BRANDS SYSTEM PMS
€1.786 ONLINE ROOM REVENUE LUXURY & PREMIUM BRANDS 18% MILLION 8%
WEB PARTNERS (OTAS) 26% INDIRECT SALES
Official figures as of end 2018 28 | WHY INVEST IN DELANO | PERFORMANCE | AUGUST 2019 PERFORMANCE – PARTNERSHIP WITH ACCOR
ACCOR OWNS THE MOST INTERNATIONAL AND FAST GORWING LOYALTY PROGRAM
GUEST ORIGIN LOYALTY MEMBERS WORLDWIDE* Northern Europe Americas Le Club AccorHotels 12% 18% 184M A WORLDWIDE France FRS loyalty program 13% PROGRAMME 20 brands Huazhu loyalty program Central & 3,500 hotels in 100 countries Eastern Europe Free enrollment 6% 126 Asia-Pacific 100% web based program 120 31% 106M Mediterranean Partnerships with major airline , Middle East loyalty program: Skyteam, 100 & Africa One World, Star Alliance… 20% 70
4,7 >58 MILLION LE CLUB ACCORHOTELS 4 REPRESENTS 53 58 MEMBERS WORLDWIDE* 32 40 34.6% 18 25 +28,000 10 14 MEMBERS EVERY DAY* OF ALL ROOMNIGHTS 2012 2013 2014 2015 2016 2017 2018 S1 2019
*Source : LCAH by end of June 2019 Source : LCAH by end of 2018
29 | WHY INVEST IN DELANO | PERFORMANCE | AUGUST 2019