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Case Studies for Effective Business Instruction. INSTITUTION Delta Pi Epsilon Society, Little Rock, AR

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Case Studies for Effective Business Instruction. INSTITUTION Delta Pi Epsilon Society, Little Rock, AR DOCUMENT RESUME ED 441 997 CE 080 290 AUTHOR McAlister-Kizzier, Donna TITLE Case Studies for Effective Business Instruction. INSTITUTION Delta Pi Epsilon Society, Little Rock, AR. ISBN ISBN-1-881530-14-0 PUB DATE 1999-00-00 NOTE 255p. AVAILABLE FROM Delta Pi Epsilon National Office, P.O. Box 4340, Little Rock, AR 72214 ($25). PUB TYPE Collected Works General (020) Guides Classroom - Teacher (052) EDRS PRICE MF01/PC11 Plus Postage. DESCRIPTORS *Accounting; Business Administration; *Business Education; Career Development; *Case Method (Teaching Technique); *Communications; Economics; Entrepreneurship; Ethics; Finance Occupations; Graduate Study; Higher Education; Information Systems; Labor Force Development; Listening Skills; *Marketing; Mathematics Skills; Postsecondary Education; Problem Solving; Reading Skills; Secondary Education; Self Esteem; Self Management; Speech Communication; Teaching Methods; Undergraduate Study IDENTIFIERS Business Law; International Business ABSTRACT This book is designed as a resource for educators who teach business content in a variety of instructional settings. It contains case studies representing all functional areas of business, including corporate training, for grades 7 through graduate education. Chapter 1 provides an overview of the case study method. The history of the case method, its theoretical grounding, definition, characteristics,, types, and teaching and learning approaches are discussed. To help readers determine whether the case study method is an appropriate choice for their learning environment, the method's advantages, disadvantages, and appropriate usage are addressed in the critical analysis. Chapter 2 presents strategies to assist teachers and learners in successfully using the case method in diverse settings. Chapter 3 contains 74 case studies representing 12 subject areas of business and 14 learning competencies. At the beginning of the chapter, a detailed index assists readers in finding the best case studies for their needs. The detailed index classifies each case by subject area, learning competency, industry type, and grade level. The page number of the corresponding discussion idea for each case is also provided on the index page. Chapter 4 provides discussion ideas for each case study. Chapter 5 presents a comprehensive reference list of 80 sources. (YLB) Reproductions supplied by EDRS are the best that can be made from the original document. 1_ rn rn CASE STUDIESFOR EFFECTIVE BUSINESS INSTRUCTION Donna McAlister-Kizzier PERMISSION TO REPRODUCE AND DISSEMINATE THIS MATERIAL HAS BEEN GRANTED BY t1/4-1:1-cLa4 TO THE EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC) 1 U.S. DEPARTMENT OF EDUCATION Office of Educational Research and Improvement EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC) /Thisdocument has been reproduced as received from the person or organization originating it. 0 Minor changes have been made to improve reproduction quality. Points of view or opinions stated in this document do not necessarily represent official OERI position or policy. Delta Pi Epsilon BEST COPYAVAILABLE Delta Pi Epsilon has as part of its program of work publications for researchers and classroom teachers. These publications are written by recognized authorities in the field. Case Studies for Effective Business Instruction has been developed to assist instructors in enhancing their students' critical thinking opportunities. This publication has been written by Delta Pi Epsilon members. The following publications are available for use in classes such as methods of teaching, principles of business educa- tion, and research as well as for use by teachers who wish to remain abreast of the latest teaching/learning strategies and research techniques: Design and Conduct of Educational Surveys and Experiments by Leonard J. West Effective Evaluation in Business Education by B.W. Stehr Research Methods in Business Education by Padmakar M. Sapre Research: Process and Product by Mildred Hillestad Teaching Business Communications by Max L. Waters and Don Leonard Teaching Keyboarding by Gary N. McLean Teaching Computer Applications by Carol A. Lundgren, Terry D. Lundgren, and George A. Mundrake Teaching Electronic Communication: Technology for the Digital Age by Marie E. Flatley Facilitating International Business Communication: A Global Perspective by James Calvert Scott A Guide for Using the Internet by Herb Brown Professional Presentations Using Technology by Pat R. Graves and Joyce Kupsh Computer Hardware: Standalone and Networked Systems by Ruthann Dirks Case Studies for Effective Business Instruction by Donna McAlister-Kizzier Information concerning these publications may be obtained from the Delta Pi Epsilon National Office. © Copyright, 1999, by Delta Pi Epsilon. Printed in the United States of America. 1998-1999 DPE NATIONAL EXECUTIVE BOARD President: Peter F. Meggison; Massasoit Community College; Brockton, MA 02302 -3996 Vice President: Marcia A. Anderson; Southern Illinois University, Carbondale; Carbondale, IL 62901-4605 Secretary: Cathy Tkacik; Pueblo South High School; Pueblo, CO 81005 Treasurer: Harry E. Nowka; Southwestern Oklahoma State University; Weatherford, OK 73096 1998-1999 DPE NATIONAL PUBLICATIONS COMMITTEE Chairperson: Janice Schoen Henry; Southern Illinois University, Carbondale; Carbondale, IL 62901 Mary Ellen Adams; Indiana State University; Terre Haute, IN 47809-5402 Sharon Andelora; Woodcliff School; Woodcliff Lake, NJ 07675 Phyllis Bunn; Delta State University; Cleveland, MS 38733 David Kane; 4029 Oella Court; San Jose, CA 95124-4832 Carol Mitzner; Reseda High School; Reseda, CA 91335 Larry G. Pagel; Northern Michigan University; Marquette, MI 49855 Ok D. Park; University of Arkansas; Fayetteville, AR 72701-1201 Douglas C. Smith; University of Kentucky; Lexington, KY 40508-9964 Allen D. Truell; University of Missouri-Columbia; Columbia, MO 65211 Patricia I. Wilson; Alabama A&M University; Normal, AL 35762 Jensen J. Zhao; Ball State University; Muncie, IN 47304 Helene L Zimmermann; 1405 Lincoln Court; Mt. Pleasant, MI 48858 DPE NATIONAL OFFICE Executive Director: Robert B. Mitchell; P.O. Box 4340; Little Rock, AR 72214 3 Case Studies for Effective Business Instruction by Donna McAlister-Kizzier University of Nebraska--Lincoln Lincoln, Nebraska Published by Delta Pi Epsilon National Honorary Porfessional Graduate Society in Business Education Case Studies for Effective Business Instruction Table of Contents Acknowledgments ii Preface iii Chapter 1 The Case Study Method 1 History of the Case Method 1 Theoretical Grounding 2 Definition 2 Characteristics of Cases 2 Types of Cases 2 Teaching/Learning Approaches 3 Critical Analysis of the Case Method 3 Appropriate Use 3 Advantages of the Case Method 4 Disadvantages of the Case Method 6 Chapter 2 Instructional Strategies for Teaching Case Studies 8 Management/Facilitation Strategies 8 Instructor Role 8 Learner Empowerment 8 Content Knowledge 9 Pre-Discussion Procedures 9 Instructor Preparation Strategies 9 Room Arrangement 10 Group Facilitation and Questioning Skills 10 Assessment Strategies 11 Strategies to Facilitate Learner Success 11 Problem Definition 11 Analysis 11 Creative Variations 11 Summary 12 Chapter 3 Index Directory and Case Studies 13 Chapter 4 Discussion Ideas for Cases 140 Chapter 5 References for Case Study Method 239 5 Acknowledgements A project of this scope is not possible without the collaborative teamwork and support of many dedicated professionals. The author/editor gratefully acknowledges the contributions of the many professionals who freely shared their talent, encouragement and support to enable this project to mature from conception to publication. The support of Delta Pi Epsilon (DPE) Executive Board members is sincerely acknowledged, especially former presidents, Betty Brown and Sharon Lund O'Neil, and current president, Peter Meggison. Stanford Wayne, former DPE national secretary, and Janice Schoen Henry, current publications committee chair, deserve special recognition for their meticulous expert guidance during the final stages of the project. The author/editor appreciates the support of David Dauwalder, former chair of the DPE publications committee, who advocated for this publication in its earliest stages, when it was only a concept in the author's mind. In the ensuing years, the diligent groundwork of subsequent DPE publication committee chairs and members is acknowledged. Heartfelt appreciation is extended to the case authors, without whose talent, creativity and commitment this publication would have been impossible. In addition, the following case reviewers were invaluable in ensur- ing the quality of published cases: Joan Anderson, Kari Anderson, Patty Baconrind, Edward Brower, LaNeta Carlock, Lyle Colsden, Jody Ford, Shirley Houston, Burt Kaliski, Dennis Krejci, Patricia Murranka, Bonnie Sibert, Clay Sink, and Ann Vrana. Finally, Chris Pope, Patty Baconrind and Lori McDowell of the Univer- sity of Nebraska-Lincoln; and Donna Brunt of the DPE national office deserve special recognition for their untiring and enthusiastic research, editorial and administrative support. Although space does not allow listing all the individuals who have worked to make this publication a reality, those who provided support and guidance throughout the various stages of the project know who they are. A genuine thank you goes to each professional whose talent and professional commitment is reflected in this highly collaborative contribution to the profession. It has been a privilege to work with
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