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Evoq™ Content: Scaling website management across the entire organization: content managers A CMS built for marketers to deliver can update particular pages (or sections modern web experiences of pages), while content editors can use workflow features to review and approve “Using Evoq Content, we’ve Content is central to your ability to find, attract updates before they’re published. been able to create an afford- and convert customers. According to Forrester able, sustainable and scalable Research, buyers spend two-thirds (or more) Creating engaging website experiences website that is easy to manage of the decision-making process gathering on any device (e.g. desktop, tablet, and is helping provide better smartphone), using a range of mobile information online before engaging a vendor. service to constituents." As a result, marketers must reach buyers as early delivery options. in the sales process as possible. Providing tools and capabilities to improve -- Brad Laing, Manager Technology Services, City and County of Denver In addition, marketers need to ensure that the site’s Search Engine Optimization (SEO), prospective customers can easily find key which results in more traffic from search information and insights. The tracking, engines. aggregation and analysis of this behavior will Providing personalized experiences, with allow a company to personalize each visitors’ content and features tailored to the profile of experience based on their unique user profiles. individual visitors. It’s a fact: your website is imperative to the Seamless connection to third-party services, success of your organization. It attracts such as marketing automation (Marketo) and prospective buyers, customers, members and storage services (e.g. Dropbox, Box). partners. An effective website gives visitors the information they need, when they need it.

A Web CMS (Content Management System) provides essential elements that enable organizations to build and manage effective websites. Some of these elements include:

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Evoq Content from DNN provides all of this. Benefit: Grow your team of website content And more. Evoq Content Includes: contributors, while ensuring quality control and brand consistency. Content Creation Evoq provides • Asset Management centralized access to • Flexible Content Layouts Evoq Content provides centralized access to cloud-hosted content repositories. We cloud-hosted content You can select from a collection of built-in provide built-in connectors to Box, Dropbox, layouts (e.g. 25% + 75%, 50% + 50%, 5x20% repositories. Amazon S3, Azure Storage and SharePoint, and more), or assemble your own via a making it easy to access any piece of simple-to-use, drag-and-drop interface. If content or digital asset from a single you create a custom layout, you can save the window. Marketers can conveniently share new layout as a template, making it available documents with third parties, without the for re-use on other pages. need to contact IT to upload large files. Benefit: Build pages and edit content more Benefit: Allows marketers and content quickly and efficiently. Reduce duplicate producers to use preferred content storage effort and rework. services or use multiple services, without moving files, duplicating effort, or wasting • Permissions and Workflow valuable time. Permissions and workflow can be used together to manage a growing team of content managers. As more people contribute content to the site, you’ll be able to instrument quality controls (via editor- based reviews and approvals), as well as monitor and enforce consistency with brand standards. Evoq Content’s granular permissions feature allows you to dictate the actions enabled by particular groups of users.

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Optimization navigation summary, to see how visitors are coming to a page and how they are leaving. • Content Personalization Benefit: Helps you quickly understand the Today’s web visitors expect personalized performance of each page of your site, Immediately experiences. In other words, they need to without having to log into a separate web see what they want, when they want it. understand how analytics tool. content is performing, Evoq Content enables you to build personalization rules that tailor site content • Search Engine Optimization without navigating to a based on the visitor’s profile. Evoq Content provides on-page search separate web analytics engine optimizations tools to help your Rules are based on user role, geographic website rank higher in search results. system. location, language, device type, page Features include re-direct management, visited, link clicked and last activity date. custom page titles and automated sitemap generation. Benefit: Personalizing content to the visitor’s individual profile has been proven Benefit: Save time on URL management, to increase conversions and customer while gaining more organic search traffic engagement. to your site. In addition, reduce the risk of errors and broken links from manual • Analytics processes. Marketers can quickly see how their content is performing without needing a high level of proficiency with analytics or access to a separate Web analytics system. Evoq Content provides statistics on page views, referrers, unique visitors and conversions.

Analytics are presented as an overlay on each page, via data collected and managed by Evoq. Marketers can also view a

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Performance and Scalability Mobile

• Webfarms for Scalability • Mobile Experience Webfarms enable you to use two or more Evoq Content makes it fast and easy to web servers to power your website. One deliver a tailored, online experience on any “No other Content Management server can be “primary” and the second can device, anywhere. Evoq Content is “mobile- System touches DNN in terms load-balance traffic during peak periods. ready” out of the box, with templates and of cost effectiveness and rich Our webfarms feature provides cache page layouts that incorporate responsive features." synchronization (across servers), ensuring . that a session spanning more than one -- Robin Parker,Web Programming server has a consistent user experience. In addition, Evoq Content provides a mobile Manager, Johnson Graduate School of previewer to see how pages will appear Management, Cornell across different mobile devices (e.g. tablet, • Site Groups for Multi-Site Management smartphone, etc.). Site Groups give you the ability to group multiple websites together and share users and user profile data across sites. It also E-commerce enables you to offer single sign-on (SSO) across multiple sites. • E-commerce Solution Evoq Content provides e-Commerce • Page and Module Caching capabilities that include flexible product displays, robust order management, Keep static components of your web pages discount management and checkout in memory, so content is served to visitors options. Payment processing supports more quickly. Evoq Content provides PayPal™ and Authorize.Net®. options to cache content on an entire page, or on a particular module (or modules) on that page.

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Integrations Add-On Extensions from the DNN Store Visit the DNN Store for popular modules, Marketing Software applications, and themes. Modules from Evoq connects easily to popular cloud marketing the DNN Store enable you to extend the software, so you can use familiar and preferred functionality of your site without the need to “DNN’s customer support team is solutions to extend your website’s functionality: develop custom code. Modules are priced fantastic. Because of their deep affordably and include commercial support from product knowledge, questions • Marketo: Integrate Marketo easily without the module vendor. and issues are resolved right away. programming knowledge. Add the In fact, DNN provides the best Marketo Munchkin code and deploy customer support from any vendor Forms 2.0 in just a few keystrokes. Service and Support I’ve worked with in my entire • Google Analytics: Add Google Analytics to career.” Your Evoq Content subscription includes the your website and start collecting valuable data on visitor behavior, traffic sources, following: -- Davit Veng, Senior Systems Analyst , Gundersen search terms, and more. Access to DNN’s Customer Success Health System Network, which provides access to Authentication our online Knowledge Base. From the Evoq provides seamless integration with the Customer Success Network, you can following authentication systems: download the latest version of Evoq Content and submit technical support • Active Directory requests. • Facebook Online and Phone Support, available • Twitter Monday through Friday, 6am to 6pm PT, • LinkedIn with a maximum response time of two • Account business hours.

• Google Source Code Access: provides access to code level functionality, including web farm caching and advanced content workflows.

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Installation or Upgrade Assistance: A one Flexible Delivery Options time, phone-based installation or upgrade session with a DNN technical support Evoq Content is delivered via one of two Whether on-premises engineer. This session does not include options: or on-demand, we’re assistance with the upgrade of third party software apps or the creation of custom 1. Evoq Content: OnPremises here to help you get software code. 2. Evoq Content: OnDemand started with Evoq.

With Evoq Content: OnPremises, you install, Why Choose Evoq Content? configure and manage the Evoq Content software. The software resides on servers that Evoq Content is a purpose-built solution for you own, or on servers managed by a cloud or today’s modern marketers. With one of the most hosting provider that you select. intuitive, drag-and-drop user experiences on the market, modern marketers can conveniently connect to cloud storage systems, personalize Evoq Content: OnDemand is a fully-managed, page content, and instantly see how pages are Software as a Service (SaaS) offering from DNN. performing. Evoq Content: OnDemand is delivered from a highly redundant, flexible and powerful cloud Evoq Content is backed by a vibrant ecosystem environment that dynamically scales as your of implementation partners and provides traffic grows. About Inventise hundreds of commercial, third party modules Inventise specialise in enterprise bespoke software in the DNN Store. Evoq Content gives modern developments ranging from complex corporate marketers everything they need to create CRM solutions to interactive and engaging websites and web apps. We also provide a compelling and engaging digital experiences. complete range of development support services, such as consultancy, system and database design, graphic design, digital media services, SEO and online marketing.

We have a team of dedicated software developers and consultants ready to meet all of your web and IT business development needs as well as a hugely satisfied client base in the UK, Ireland and further afield who have chosen Inventise as their business partner.

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