The SpringHill Company is a global consumer and entertainment brand created to empower greatness in every individual. The SpringHill Company unites three companies built by LeBron James and Maverick Carter: UNINTERRUPTED, the athlete empowerment brand, SpringHill Entertainment, the premium scripted and unscripted film and television production company and The Robot Company, the brand and culture consultancy.

Empowerment is at the center of everything SpringHill does with diversity being an instinctive priority embedded into that mission from the ground up. With its workforce comprising 66% people of color, diversity is within SpringHill’s DNA. It is this diversity in thought, talent, skill and ethnicity that supports how the company shows up for the Black community. SpringHill creates content that its employees can see themselves in and by intentionally partnering with Black creatives to tell those stories.

Telling diverse stories is a mandate, not an option, in a way that can entertain but still educate and steer difficult conversations to fuel necessary action. The company focuses on shining a light on stories that are the fabric of American history. Simply put: We cannot move forward until we acknowledge our past.

This is evident in scripted and documentary films and series like Self-Made (Netflix) inspired by Madam C.J. Walker who created a beauty empire in the early 20th century starring Octavia Spencer and Emmy-winning doc What’s My Name, Muhammad Ali Part I (HBO) that explored Ali’s challenges, confrontations, comebacks and triumphs through recordings of his own voice.

Similarly rooted upcoming projects include Dreamland: The Burning of Black Wall Street (CNN Films) that examines the violent events of the 1921 Tulsa Race Massacre and Josephine (ABC Signature) that is in development as a drama series spotlighting Josephine Baker’s impact as a legendary Jazz performer and civil rights activist. Not to mention the highly anticipated Space Jam: A New Legacy (Warner Bros) with Black Panther director Ryan Coogler and Girls Trip filmmaker Malcolm D. Lee at the helm and the latest episode of UNINTERRUPTED’s The Shop (HBO) where LeBron and Maverick interviewed former President Barack Obama ahead of the 2020 presidential election.

This month, SpringHill will launch its B.L.A.C.K campaign that highlights that which connects us as well as that which makes us unique. To that end, SpringHill will channel their efforts through the word “BLACK” turning it into an acronym that shows what Blackness means to the members of that community. The campaign-- living beyond February-- has an irreverent, celebratory, matter of fact and loud tone that looks to spark conversation and engagement between members of the community. On Feb 23, SpringHill will host its first-ever B.L.A.C.K Party, an hour-long IG Live special celebrating B.L.A.C.K history where artists, athletes and designers will pay homage to the ones before them and the modern-day history makers.

Through More Than a Vote, a non-profit social justice organization founded by Black athletes and artists dedicated to Black political empowerment, the continued mission is to focus on educating, energizing, and protecting Black voters and fighting the lies and systemic, racist voter suppression that stands in the way of Black voices being heard at the ballot box.

More Than A Vote kicked off Black History Month with a new campaign via its online fashion hub that directs all proceeds from merchandise sold to the New Georgia Project Action Fund’s efforts to fight voter suppression attempts already underway in the Peach State in 2021.

Following record turnout in both the 2020 general election and Senate runoffs, politicians are trying to use every trick in the book to roll back the progress Black voters made in Georgia. The new crewnecks available in the store deliver a clear message that while America may use the 28 days of February to honor the contributions that Black Americans have made to our democracy, what Black people truly want is a consistent commitment to justice that lasts for more than a month. The new voter suppression efforts in Georgia are a stark reminder that Black gains are always met with resistance, that progress is never guaranteed, and that we must always fight to protect our power.