SEI/Aaron’s • A Faster Company Issue 176, June 2014

INSIDE THIS ISSUE Lucky Dog a Hit at My View 2 Dunkirk, NY Relay for Life Event! Operationally Speaking 2 The Bottom Line 3 NH/ME News 4 Empire State News 4 SNY Round Up 4 CNY Crunch 5 ENY News 5 Insight Into Aaron’s 6 Northstar News 6 In This Corner 7 Boston Banter 7 Rochester Recap 8 Central Mass News 8 Buffalo News 8 KY/IN Recap 9 Maine Moose News 10 Kentuckiana Chronicle 10 Coastal Flow News 11 Associate Spotlight 12

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Issue 175, Page 2

My View By Charles Smithgall that 62% of managers probably shouldn’t pick out our “A” players. In fact, we rank Chairman & CEO be in the position. That is a dismal record. our general managers at every multi-unit Dave Edwards, Chas, and We always talk openly at SEI/Aaron’s meeting. We know that the team with the I recently attended the about hiring and developing “A” players. best players usually wins. If you want to APRO (Association of Pro- Dave Edwards says that “A” players have know how you rank as a general manager gressive Rental Organiza- an exponential, not an incremental impact at SEI/Aaron’s, first look at profitability. tions) Annual Meeting in Indianapolis, IN. on our business. Dr. Woodward indicated Next, is your store growing in customers, One of the featured speakers was Dr. that Bill Gates believed that out of 80,000 revenue, and GAP? We are in a very trans- Woody Woodward, an executive coach, Microsoft employees, the entire company parent business. It is very clear how we are consultant, and author from Human Capi- was built around twenty. If it’s true in our performing. We win or lose every day. tal Integrated. Dr. Woody stated that business that, “you are who your numbers There is never any doubt about who is win- eighteen percent of managers are great say you are,” (as former COO, Ken Butler, ning and who is not. We are going to con- and twenty percent are okay; that means repeatedly said) then it’s not difficult to tinue to work until we have ALL winners on our team at SEI/Aaron’s.

Operationally Speaking By Dave Edwards business is results-orientation. Measuring business. I am convinced that is what President & COO yourself, and deriving self esteem from champions want. I am also sure that SEI/ your numbers, is a consistent trait that our Aaron’s is loaded with current and future May illustrated how small the top performers have. One of the opportuni- champions. margin is between growing ties that I think we possess as an organiza- and losing during the course The summer months are upon us. Focus on tion is to publish more rankings. We have a of a month. As an organiza- every customer and make their experience little over one hundred stores as a part of tion, SEI/Aaron’s lost $31,000 as special as you can make it. Make sure the SEI/Aaron’s system. Ranking our stores in GAP and 187 customers. An additional that we have new living rooms and bed- from 1 to 106 gives a manager, and our as- two customer deliveries per store would room sets in the front of our stores as we sociates, a pretty good idea of how they are have resulted in SEI/Aaron’s being posi- always want to put our best foot forward. performing. Logically, if you are in the top tive last month. That equates to an extra Continue to focus on output and collected twenty in a category, you are performing delivery every two weeks. I am sure all of as our definition of winning and until July, better than eighty percent of the stores in you would agree that we could have found Make Each Minute Count. our company. Conversely, if you are in the a way to deliver one extra customer during Congratulations to the F196 Fall River bottom twenty, there are over eighty stores a fourteen-day stretch. As we enter the team on capturing the SEI/Aaron’s May that are performing better. I know how summer months, focus on taking ad- store of the Month honors. Left to right competitive our team is. I know nobody vantage of every customer opportunity. are Jeremy Doria, Bill Duarte, Marc De- wants to be at the bottom of any list. I hope broisse, Arthur Ruiz, Mario Oquendo From a collected standpoint, May was very all of you have noticed that we have pub- Bryan Carlson, Paul Flannery, Cy strong for SEI/Aaron’s. We collected 104.7% lished more rankings over the past four or Medeiros, Dave Edwards and Jason Al- of our potential lease income and that five weeks. We are just getting started in should result in substantial profit for the lison. Missing from photo are Fernando how we are going to measure and rank Arruda and Ashley Orzeck. month. Although we have not added cus- about everything that matters to us in this tomers or potential lease income in 2014, our profitability has remained strong as our team has focused on expense controls. One of the things I like best about the lease -ownership industry is how measurable it is. We get a daily report card that allows us to measure ourselves versus our peer group, SEI/Aaron’s, standard, and the en- tire Aaron’s system. We can constantly evaluate how we are doing based on num- bers. One of the most important talents an individual can have to be successful in our

Issue 176 Page 2 Issue 175, Page 3

The Bottom Line By Robert Barnes dollar, and percentage of net revenue per- steps do I take to reduce my inventory Dir. of Northeast Operations spective. As we examine our stores, we depreciation, and improve my profitabil- One of our primary objec- have a disparity in the inventory deprecia- ity?” In many instances we first look at tives is to maximize the tion in many of our stores. Our most profit- reducing the amount of inventory we have profitability of our stores. able stores have an inventory depreciation available in the store as a method to im- With that in mind, looking at of 28% to 29%, while other less profitable proving the inventory depreciation. While our P&L, we know that our biggest expense stores have Inventory Depreciation at 32% this will help, it is not the only step or the is inventory depreciation, both from a raw or higher of net revenue. The question most impactful solution. Let’s look at the many General Managers ask is “What following example.

Store A Store B

$105,263 $105,263 Lease Potential Percent Collected 95% 95% $100,000 $100,000 Lease Income Secondary Revenues $12,000 12% $12,000 12% $112,000 $112,000 Net Revenue $100,000 $90,000 Available Inventory Inventory Depreciation $35,840 32.0% $35,424 31.6% Profitability $12,000 10.70% $12,416 11.1%

Reducing the available inventory by only will improve profitability by $416. What would happen if Store B collected $10,000 does save Store B $416 in invento- While there is improvement, is there an- 97%, and didn’t reduce their available in- ry depreciation expense and improves the other method to make a more impactful ventory? inventory depreciation expense percent- improvement ? You will notice in the age by .4%. This savings and reduction above example both stores collected 95%.

Store A Store B $105,263 $105,263 Lease Potential Percent Collected 95% 97% $100,000 $102,105 Lease Income Secondary Revenues $12,000 12% $12,253 12% $112,000 $114,358 Net Revenue $100,000 $100,000 Available Inventory Inventory Depreciation $35,840 32.0% $35,840 31.3% Profitability $12,000 10.70% $14,252 12.5%

Improving percent collected by 2%, Store B like a lot, but is only an increase of $2,358 would flow to the bottom line. This will improves their inventory depreciation ex- in lease revenue and secondary revenues. provide a much greater impact to both in- pense by .7%, without changing the availa- The only changes to expenses in this ex- ventory depreciation percent and profita- ble inventory. A 2% improvement in per- ample should be a small increase in the bility. cent collected in this example might seem royalty fee we pay, an additional $2,252

Page 3 Issue 176 NH/ME News Empire State News By Nate Bohacs By David Phillips GM F624 Belmont, NH Regional Manager Summer has certainly snuck As you read this summer will up on us once again and we have officially begin in the are heading into the 'dog days' northeast. We may not have of summer. Here, the Granite the longest summer season, Growth District grew 15 customers and over but we do enjoy it. While at $1,700 in GAP. Matt Kearns and his team in work we follow a simple safety system and Concord (F1274) led the way growing 30 cus- with schools wrapping up their year it is im- tomers and $2,706 in GAP. The performance portant to remind ourselves of these. They earned them the crown for Store of the are valuable not only at work, but can help Month for the second consecutive month. you during times with your family. They weren't the only store to pile on cus- The Commandments of Safety tomers and GAP! Mike Gosselin and Som- ALWAYS think safety first. ersworth (F1295) were not far behind as they gained 27 customers and over $4,000 in GAP. NEVER back without a guide. The Nonrenewals trophy once again went to NEVER lift without a back belt. Jessica Raiche (GM) and Jason Lee Congratulations to Joseph Flowers (F624) NEVER ride without a seat belt. (CAM) in Sanford, ME where they collected and wife Alexis on the birth of their son, 107.67% and had a month-end Nons percent- Kai Stone Flowers, born on June 1, 2014! Follow these closely and enjoy SUMMER age of 24.38%. Great job, everyone! 2014! Our new additions to the district include Product Technicians Aaron Todd and Ritchnel Etheard-Oh in Biddeford, ME (F765), along with new SM Scott Haseltine in Manchester, NH (F1095). The youngest addi- tion came from Belmont, NH where MIT Joseph Flowers, and his wife Alexis had their first child, a boy Kai Stone, 9lbs 2 oz.

SNY Round Up By Justin Baker GM F479 Binghamton, NY The summer months have sprung upon us in Southern New York. It's time to get back to the basics and start winning each day. I challenge all the GMs in our dis- trict to challenge their staff to win daily. It all starts with assigning daily goals and fol- lowing up numerous times throughout the day. We must capitalize on every opportuni- Pictured above: Dave Moseman (CAM), Malia Glover (SM), and Justin Baker (GM) ty we get to sell. From the time the customer ready to make dreams come true! walks through the door and the time they leave, we must attempt to sell them. Try your PTs are out there doing their 5 up and contacts, get two complete call throughs selling them at the door, at the counter, and 5 downs. done a day and 30 field visits. once more before they walk out the door. As far as nonrenewals, its simple. Have the Lastly, I would like to recognize Abby This is a very simple task that I'm sure we correct conversation with the customer Valentine on her promotion to GM in F862 can all improve on. With the nice weather about their due date, ask them how they Hornell and Bruce White for his promotion upon us, get out there and flyer! Make sure get paid, update their information at all to GM in F861 Ithaca .

Issue 176 Page 4 CNY Crunch By Rick Gates Tony Lopez who repeated as Sales Manag- Pictured below: If you know F377’s Camer- District Manager er of the Month. Tony flowed 8.64% new cus- on Stewart, it is no surprise he got the Store of the month honors tomer deliveries while rookie CAM Dave first customer of the day involved in the once again was close be- Jordan and MIT Joe Notarian produced Aaron’s cheer during their Friday morning tween GM Cameron Stew- the store’s best non-renewal performance in meeting. art’s team at F377 Syracuse quite some time. They collected and GM Jason Lane’s team 113.23% of their revenue, held write at F493 Watertown. CAM Brad Halladay and offs to under 1.97% and closed raw his non-renewal team consisting of CAAs at 6.9%. In addition, F377 Syracuse Kevin Mullen and Walter Gates regained added 19 customers and $4,292 in the CAM of the month throne for the first potential lease income. Rounding time this year after a run lasting almost 18 out the top performers for CNY months. Their results of collecting 116.03% was F522 Auburn CSR Patty Ral- while keeping write offsto 1.5% and raw at ston who won CSR of the month 5.80% proved to be too much and pushed by flowing 33 new customer and Watertown to once again take Store of the 73 agreement deliveries. Great job month honors. F377 Syracuse was led by SM to all of the top performers.

ENY News By Brett Pronti partments. When teams give up too many district. Congratulations are in order for Eric District Manager runs, often caused by letting too many peo- Sousa and Kevin French, both of which The month of May 2014 is ple on base, they can lose regardless of their were promoted to the General Manager posi- officially in the books scoring output. Nons teams function in the tion. Eric spent a year in F585 as a sales man- for SEI/Aaron’s. As spring same way, by only allowing a certain portion ager before taking the helm at F584 Geneva, comes to a close we begin to of our customers to get on base (non re- and Kevin was promoted from CAM to Gen- turn our attention to the newed). The more people that get on base eral Manager of F1236. For the month of May, summer months and thoughts of festivals, (non renewed), the more runs are scored the team at F586 (Utica, NY) led the way in baseball games, and the beach come to mind. against us. These runs come in the form of sales with 141 agreements while F480 They say that baseball is a game of inches charge offs and returns. Allowing too many (Ticonderoga, NY) led the way in nons, col- and so too is our business at Aaron's Sales of these can be toxic to the team. lecting an astounding 115.6% while limiting and Lease. The baseball season is a grueling We look forward to an exciting and growth charge offs to .64%. Great job to those teams one with 162 games played in a six-month filled summer here in the Eastern New York and remember at Aaron's you OWN IT! period. Each team has its share of ups and downs, but in the end, the teams that are successful are the ones with the greatest command of the fundamentals. On offense, teams who score the most runs are the most successful. These runs are often generated by small displays of offense in- cluding hitting singles and doubles and stealing to get into scoring position. Our sales teams at SEI Aaron's operate the same way, generating runs through leads and mar- keting. It is not often that we get the easy home run here at SEI Aaron's. Our sales are accomplished little by little, and those teams that are able to generate sales are our most successful stores at SEI/Aaron’s. Similarly, even when a team can score plenty of runs they also need good pitching to sup- Pictured above: The F480 team ready to have some fun and flow some deals! From left to right port them. That is the work of our nons de- are: Jason Evens, Melissa Sharrow, Dennis Piper, Theresa Martin, and Cliff Woods.

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Insight Into Aaron’s By Angelo Martone phy was taken away from F219 by Team F148 in June or will they continue to OWN GM F219 Stratford, CT F263. Team F263 has won this for the sec- IT in 2014? Time will tell. The month of May is in the ond time this year and finished with 107.3 Pictured below: F219 Stratford enjoying books. By the time you read % collected, 27.0 M/E % and 1.29% write their Store of the Month dinner! From left this article 2014 will be half offs. Those are tight non renewals. Great to right are: Marc Debroisse, John Stavo- gone. It's Halftime. Are you up or down? job F263. This team consists of Heyzel la, Dave Edwards, Eric Wells, Hector Time to make your adjustments, and pre- Claudio (CAM), Andres Felix (CAA), Santiago, Brandon Medina, Angelo pare to win 2014 over the next six months. Lenny Rivers (CAA) and Angel Ruiz Martone, Vanesa Saez, Tammy Francis Team CT is going to OWN IT in 2014!!!! (PT) which helps out the non-renewal team and Michelle Garcia. Speaking about OWN IT, Team F148 5 hours a week. Keep up the great work owned it in May capturing the District F263. Is there anyone that can dethrone Store of the month honors for the 4th straight time (4 Peat) as well as the CT Sales Trophy for the fourth straight month (4 Peat). Unbelievable!!!! Team F148 was able to grow 37 customers and add $2,831 in GAP. They also collected a district high 107.9 % collected while keep- ing their non-renewals tight. That's what I call balancing the business. This team captained by Mike Hills ( GM) consists of Nick Serafini ( Sales Manager/MIT), Lees Marie Saez (CAM), Steve Murray (MIT), Samuel Burgos (CAA), Dewayne Edwards (CAA), Mio Figueroa (CSR), Rashell Irizarry (CSR), Jessenia Santia- go ( CSR), Juan Torres ( PT), Luis Pa- dilla (PT), Adam Rogers (PT) and Ra- fael Rivera (PT). Great Job Team F148 and keep up the great work. If anyone wants to know how to OWN IT I would suggest calling F148. The CT Non's Tro-

Northstar News By Dave German everyone’s hard work, we were able to pull GM F1276 Claremont, NH out a winning month. My point is never By the time you read this we give up or count yourself out. Babe Ruth will probably all have beach- said, "It's hard to beat a team that never es and Christmas trees up in gives up!" That brings us to the champion the stores. Half way through of the month! This month’s Top Store goes the year is about the time to to F601 Bare, VT. The F601 team of GM look at our goals and see what we need to Will Larkham, CAM Josh Kew, SM Brett do in order to hit our goals for the year. I Anesh, CAA James Brown, CSR Saman- bring this point up because half way tha Peavey, Lead PT Rick Babcock and through last month, we here at F1276 PT David Dube had the highest output for Claremont, were down 13 customers and customer and agreement deliveries, 107.9% over $3.000 in GAP. We had defeat staring collected and only .43% in write offs! Way us in the face. In order to combat this defi- to go, Barre. Pictured above: F680’s Ashley Stone cit, we decided to have an event later in the Hope everyone had a Happy Father's day! and Trisha Alger ready for Whacky month. The team came together and with Wednesday!

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In This Corner By John Saladin District Manager I want to thank everyone on my team for making Western Mass the District of the month (round) for May. It was a well fought victory leading SEI/ Aaron’s with 8.3% output and 112.12% col- lected. By the time to read this we will be well on our way to the midway point of 2014. Executing the program at the highest level during these next few months will tell us a lot about where the year (fight) will end. Have a great June. Fight on! Pictured top right: The F116 Springfield team setting up at the downtown Spring- field pancake breakfast. Over 10,000 peo- ple attended! At right: F393 sponsored a local racecar. The driver brought the car to the store’s customer appreciation event, which was a huge hit! Far right: F212 put together a great Moth- er’s Day basket giveaway.

Boston Banter By Bryan Hidenfelter Also finishing May strong was team F1096 GM F974 Hyannis, MA Dorchester, MA. During a remodel, the For the month of May the team gained $425 in GAP, while closing Boston team managed to nons at 31.8%. Wiping the dust out of their gain 21 customers. June is eyes, congrats goes to Joe Blake GM, here, closing nonrenewals is Jamal Moon CAM, Josh Laboy AGM, more important than ever to keep it in line Cheline Garcia SM, Eddie Cartagena through the summer months and be in CAA, Ednalor Pipkin CSR and PTs Harry position for a strong third quarter. Koah and Neil Harris. The Boston District Store of the Month for The Boston team would like to welcome May goes to team F974 Hyannis, MA. Led Aaron Carter MIT at F1096 Dorchester. by GM Bryan Hidenfelter, the team gained With a contest against DM Jeremy Doria Pictured above: F974 Hyannis ready for 16 customers, $2,538 in GAP, and closed and the RI team, the Boston District looks the day! I would want to be a customer nons at 26.8% with losses at .05%. Congrat- forward to a strong June and a great dinner walking into this store with those smiles! ulations to Deron Jackson CAM, Zack courtesy of Jeremy and team. BOSTON Left to right back row: Deron Jackson Macdonald SM, Adam McMasters CAA STRONG! (CAM), Bryan Hidenfelter (GM), Zack and Jared Powell PT. Our District Sales Macdonald (SM). Front row left to Trophy AND our District Nons Trophy right: Jared Powell (PT) and Adam goes to team F974, Hyannis MA. McMasters (CAA).

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Rochester Recap By Jamie Kremer and all the motivation I need to push hard GM F302 Rochester, NY to consistently move up. So who fueled During the past month we the engine in May for the Rochester Dis- have been getting more and trict? Ken Beckstead SM at F302 delivered more rankings as to where we 8.04% new customer deliveries and added stand in our stores. Over the years I have $504 in lease potential, while the store found that rankings are something that across town (F301) cut their year to date can truly make a difference in the outcome customer loss by one third, growing 22 of the day, week, and year. Giving visibility customers and adding $1,502 in GAP. Who to our numbers has proven to be a very says June has to be challenging? We are powerful tool. As a GM, I hope you would focused on getting better with each rank- agree that using the rankings as a motiva- ing and I hope to battle all of you for the tional way to stir the team or to self- next higher spot! evaluate is a tremendous asset. Knowing Pictured at right: Lucky Dog was a hit with where I stand compared to my peers gives the kids when he visited F042 Niagara me little room to dance around the facts Falls!

Central MASS News By Conroy Blake cepts the new role after being successful in GM F1270 Putnam, CT the CAM Department. We will be watching As the 2nd quarter is coming you closely, keep striving for excellence. to an end, our thought pro- Next is Denisha Rosario, F760 Lowell, who cess is to finish strong and has only been with us a short time. She has maintain through the third quarter. We all been promoted from CSR to SM. With know summer times are the hardest time, these key players in position we are look- but a wise man said, “Work smarter not ing for great things to happen. Now let’s harder.” During this time I would like to get back to work and end this quarter up shine a light on a couple of stores that customers and up GAP! stood out in June. F1267 Willimantic, up 19 customers up $2,784 in GAP led by Buffalo News Natacha Oliveras (SM), Aimee Carela By Tim Gierszewski (CSR) and Scott White (GM). Wow what a District Manager great month! Congratulations! Next is ed another notch to the sales manager F760 who collected 109.7% led by Christ Wow! This year is flying by. trophy on her road to dominance in the Rivera (CAM) and Paul Abriel (GM). June marks the halfway point district averaging 126 agreement deliver- Great job, guys! Keep leading the way for in 2014 and also marks the ies per month on her own in 2014. Great us to follow. end of a quarter. The new work guys! SEI/Aaron's bonus compensation bonus Top gun CAM trophy goes to the south The definition of insanity is doing the structure is fantastic. As a associate you towns. New associate in F785, Mark same thing over and over again and ex- have the ability to earn extra income just by Dodd, captured the nons trophy in his pecting a different result. Not here at achieving great results. Each store should first month! Every time you turn the key Aaron's! Our goal is to put key players in frame and hang the newest plan as a daily opening your store think, “What is my the right position to produce maximum reminder you can achieve more. results. A few changes have been made to plan today?” “How can I help my associ- our region. Congratulations to Maria Store of the Month in Buffalo is a repeat. ates be successful, today?” Winners Nieves, from F1270 Putnam, who took GM Marcus Bandalan F057 and his team make commitments, losers make excuses. on the role as Sales Manager. Maria has managed to battle through a tough May and Until next month. continue to work hard worked in the industry for both our com- add his name to the trophy. Top gun SM and flow like Buffamaniacs! petitor and in corporate stores, and ac- Mildred “The Flow Master” Vazquez add-

Issue 176 Page 8 Issue 175, Page 9

KY/IN Recap By Mike Church GM F1027 Lexington Things are starting to heat up, and the Louisville and Lexington district is ready to jump aboard the GAIN TRAIN! Congrats to F046 on their Store of the Month honors in May. They were able to hold off a charging F1027, gaining $2,136 in GAP. Great job! The Nons Team of the Month of May was also F046. CAM Mark Tamburo and CAA Kevin Pride closed their Aarons % at a 30.3 and had less than 1% write offs, collect- ing 99.5% as well. Great job! Our Sales Associate of the Month of May was SM Elgin Smith from F1027. Elgin led the District with 79 Agreements flowed in the Month of May. Fantastic job, Elgin! Congrats to David Lewis on his recent pro- Pictured above is the F046 Store of the Month for the district. Top row left to right: motion to General Manager at F046. We Charlie Norton, David Lewis, Anthony Terry, Derrick Bruce, and Kevin Pride. are all excited to see the impact you will Bottom row is: Brian Blanford and Chuck Whit. Not pictured is Mark Tamburo. make!

Having Fun at SEI/Aaron’s!

The F249 Pawtucket team and F326 Cranston team recently enjoyed a night out bowling! Front row left to right are: Joanna De Los Santos, Lisandra Cabrera, Greg Negron, Juan Diaz, Derek Morales, Nestor Marulanda, and D.J. Encarnacion. Back row left to right: Luis Tuberquia, Paul Yankee, Bill Higgins, Tim McEnery, Will Morales, Terence Bain, Charlie Gray, Mike Benitez and Jeremy Doria.

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Maine Moose News By Eric Pacheco activities happening, etc. And on the busi- the trophy. Keep it rolling! District Manager ness side it means Christmas in July is just We're almost halfway through 2014 now. Goodbye Spring! Hello Sum- around the corner. The Maine Moose are Check your goals. Are you on track mer! This time of the year is always excited for that. to achieve those goals? If not, its time to get very exciting. Why, you may I would like to congratulate F582 on win- your Teams together and set up a game ask? Well there is the nice warm weather, ning the store of the month trophy for plan that will help you get there! Just re- it's grilling season so there are the BBQ's May. This is the 3rd time this year that Phil member...flowing more deals cures every- with family and friends, lots of outdoor Harding and Team Waterville have won thing!

Pictured above left: F808 Lewiston presents a $500 ACORP check to John Murphy Homes, which helps people with develop- mental disabilities living in the Greater Lewiston-Auburn area. Above right is the May Store of the Month, F582 Waterville. From left to right back row: Steve Nadeau CAM, Mike Neuts PT, Alec Jones CAA, Phil Harding GM, Horace Grant PT. From left to right front row: Chris Rivera SM, Derek Carter CAA, Jeff FulcherPT and Jackie Spencer CSR.

Kentuckiana Chronicle Baby Corner By Zack Noorani District Manager Summer is right around the corner and as the weather heats up, so do our results. KY/IN’s performance was not great in May, but we are ready to tack- le June and show what we are capable of as a district. We certainly have the talent to make it happen! Just like our new greeting, we need to “OWN” our results and have a great June! Pictured at right: F095 presented this cus- tomer with a bouquet of beautiful flowers for Mother’s Day! The customer was thrilled! Congratulations to F263’s Heyzel Claudio on the birth of her grand- son, Gabriel Guadalupe.

Issue 176 Page 10 Issue 175, Page 11

Coastal Flow News By Jeremy Doria Fall River. They gained 19 customers and That's all the news fit to print. Until next District Manager $2,270 in potential lease income while col- month, keep your eyes on the Coastal Flow Here is another addition of lecting 109.85% of revenue. Great job to District! the Coastal Flow News. Sum- GM Bill Duarte, AGM Fernando Arruda, mer is here and the perfor- CAM Cy Medeiros, CAA Jason Allison, mances are heating up as CAA Paul Flannery , CSR Ashley Orzeck, well in the Coastal Flow District. PT Arthur Ruiz and PT Mario Oquendo. For the summer months we are focused on The Top Gun CAM for May went to a per- customer appreciation as a team. Asking ennial top performer in F214's Mike Furta- three questions of our customers at all do and his nons team. They led the team contacts: with 112.8% collected while only charging off .5%. Great job! 1. Are you satisfied with the product you are leasing? The Top Gun Sales Manager went to F326's D.J. Encarnacion. She led the dis- 2. Are we treating you well? If so send trict along with her team at 187 agree- someone our way to be a customer. ments flown. Great job! 3. You are pre approved for another item, The Store of the month not only won the what can we get you today? Pictured above: F178s Jhosmar Velez district, but won the SEI/Aaron’s Store of And, of course, thanking the customer for (SM), winner of the computer sales com- the month as well. That title goes to F196 their business. petition, being photo bombed by Rafael Espaillat!

Pictured above are the some of the “Coastal Flow” general managers who attended a PawSox game. From left to right are Jeremy Doria, Mark Henderson, PawSox mascot, Paul Yankee, Miguel Gomez, Bill Higgins and Dave Deluca.

Page 11 Issue 176 100 Prestige Park Rd E. Hartford, CT 06108

Associate Spotlight Abby Valentine Name: Abby Valentine Store: F862 Position: General Manager F862 Hornell, NY Years of Service: 3 Family: My son Braydon and my dog Harley What Abby Likes about Working for SEI/Aaron’s: What I like most about working for SEI/Aaron’s is the ability to meet so many different people, from the customers that walk through our doors, to store associates, to the associates that work in our home offices. I have enjoyed all the opportunities that SEI/ Aaron’s has provided me. I was hired as a Sales Manager, was promoted from Sales Manager to CAM, and now I find myself home in Hornell as the General Manager. I love being able to help people get the merchandise that they otherwise couldn’t afford to go out and buy that day. The smile it brings to a customer's face when they hear that they can get it delivered the same day when they are just starting out on their own or restarting their life is just amazing. Being able to build a relationship with each and every one of the customers and associates at this store is so rewarding. Quote from District Manager, Joe Richthammer: Working with Abby as her District Manager over the past two years has been a delight. It's very fulfilling to watch associates grow and mature with the company. Abby was hired as a sales manager in 2011. She is now the GM of F862 after putting in hard work every day and leading by example in the SNY The associate spotlight is given to an outstanding District. I can't wait to see the new heights the store can achieve associate that represents the SEI/Aaron’s values with her leadership and desire to "Win each day"! and deserves to be recognized for their contribu- tion to the organization!