Seasonal Availability Seasonal Availability

Cal- Organic Footprint Growing Regions & 17 Facilities Across the USA

60,000+ conventional acres 45,000+ organic acres

Carrot Processing facility Organic Processing facility Growing region Organic Produce Sales & Shoppers

Heavy Organic Produce Sales General Organic Population Produce 14% of Produce Sold Nationally is Organic Users Age / Income / Education 19% 18-29 19% 28% 17% 17% 30-39 17% 24% 15% 15% 15% 15% 14% Median Income $67.9K $82.2K College 35% 46%

10% 10% Children in HH 29% 42% Race / Ethnicity 7% White / Caucasian 77% 71% 5% 4% Black / African 13% 14% American 1% Hispanic / Latino 16% 25% Asian 6% 10% -1% Jul-20 Jan-20 Jan-21 Jun-20 Sep-20 Feb-20 Apr-20 Aug-20 Oct-20 Mar-20 May-20 Dec-19 Dec-20 Nov-19 Nov-20 Almost all households purchase organic produce, * Ended 2020 with 11% Growth but heavy organic produce users tend to be younger, have higher incomes and are more likely to have children in the home Data: SPINS, Organic Trade Association Cal-Organic Carrot Portfolio

Microwaveable Baby 1 lb. Baby 2 lb. Snack Packs Petite Carrots Carrot Chips

Cello 1lb Cello 2 lb Cello 5 lb Cello 10 lb Bunch Carrots Shredded Carrots

Rainbow Baby Rainbow Carrot Rainbow Shred Rainbow Cello Rainbow Bunch Carrots Chips Carrots Carrots Carrots Cal-Organic Vegetable Portfolio Over 65 year-round & seasonal varieties

Ye a r-Round Availability Arugula Mustard Greens Bok Choy (Mature & Baby) Kale (Green, Lacinato, Red) Beets (Gold, Red) Leeks Broccoli Lettuce Cabbage (Green & Red) • Iceberg Carrots (Organic & Rainbow) • Green Butter Leaf Cauliflower • Red Butter Leaf Chard (Green, Rainbow, Red) • Green Leaf Cilantro • Red Leaf • Green Romaine Collard Greens • Green Romaine Hearts Daikon • Red Romaine Dandelion (Green & Red) Onions (Yellow) Dill Parsley (Curly & Italian) Fennel Radishes (Red & Easter Egg) Green Onions Seasonal Availability Seasonal Availability

Celery (Whole & Hearts) Potatoes (Gold, Red, Fingerlings) Oct – Mar Apr - Oct Red Carrot Bunch Corn Dec – Mar May - June

Green Beans Onions (Red, White) May-Jun, Oct-Nov May - Dec Spinach Russet Potatoes Oct – April Jun - Oct Rainbow Carrot Chips Bringing Innovation to the Table

Packed in a 12oz bag  Available year - round

In-Store POS Signage (custom sizes available upon request) Red Bunch Carrots Bringing Innovation to the Table

12 or 24 count  Seasonal Special (Dec – Feb)

In-Store POS Signage (custom sizes available upon request) Baby Bok Choy Clamshell Bringing Innovation to the Table

Pack Size: 3  Count Pack: 12 Carrot Innovation Organic Carrot Chip Dippers

The top 3 ways fresh baby carrots are eaten are: 1. As a snack with dip or spread (66-71%) 2. As a snack on its own (53-70%) 3. As a lunch box snack among households with children (45-64%)

The top food items eaten with baby carrots are: • Dips/Spreads (70-80%) – most popular are ranch and hummus • Salads • Baby carrots are primarily eaten as an afternoon snack

Source: Brandology Proprietary Consumer Research May 2019 Cal-Organic Innovation Home Delivery, Non-Wet Rack Merchandising & Consumer Solutions

Red Radish Red Cabbage Green Cabbage Red Beets Gold Beets Green Onion Leeks

Red Leaf Lettuce Green Leaf Lettuce Romaine Lettuce Green Kale Lacinato Kale Red Kale

Rainbow Chard Green Chard Red Chard Collard Greens Italian Parsley Curly Parsley Cilantro Recommended Organic Mix

Rural Sets Suburban Sets Urban Sets

• Carrots - Baby, Bunch & Cellos • Carrots – Babies, Bunch & Cellos • Carrots – Baby, Bunch & Cellos • Broccoli • Broccoli • Broccoli • Romaine Hearts • Romaine Hearts • Romaine Hearts • Potato – Gold, Red, Russet • Potato – Gold, Red, Russet • Potato – Gold, Red, Russet • Kale – Green & Lacinato* • Kale – Green & Lacinato* • Kale – Green & Lacinato* • Iceberg • Iceberg • Iceberg • Cauliflower • Cauliflower • Cauliflower • Green Cabbage • Green Cabbage • Green Cabbage • Red Beets* • Red Beets* * Suggested single sourced organic items • Green Onions* • Green Onions* replacing conventional product • Leeks* • Leeks* • Red Radishes* • Red Radishes* • Rainbow Bunch Carrots* • Rainbow Bunch Carrots* • Cilantro • Cilantro • Chards – Green & Rainbow* • Chards – Green & Rainbow* • Parsley – Curly & Italian* • Parsley – Curly & Italian* • Fennel* • Baby Bok Choy* • Dandelion Greens* • Mustard Greens • Daikon* Merchandising for Success

Integrated vs. Segregated Organic Merchandising Seasonal and Holiday Displays

Cross Merchandising and Secondary Displays Signage, Educational POS and Technology Engagement • Video & photo assets to develop the brand story • Story-telling connects with customers

• Meal-Of-The-Week ingredient integration • Meat, deli or seafood department pairing displays