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Branding Guidelines Version 1.0

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Branding Guidelines Version 1.0 Branding Guidelines Version 1.0 The purpose of these guidelines is to show the preferred uses and variations of our new logo and masthead. This is intended to be a strong guideline, but as this is new to everyone, we expect there will be changes and adaptations. We are aware that we have a strong-willed and highly creative community. We ask that the spirit of this document be respected and that any suggestions be tendered to Comm Comm (the Communication Committee) for consideration. Resources All art referred to in this guide, as well as future examples as they become available, will be posted online in the members only area for the convenience of staff, committee chairs, and other relevant parties. Our Logo The branding task force (Richard Bird, Anna Belle Leiserson, Dariel Mayer, and Trigg) determined that the design of a church logo would emulate Frank Lloyd Wright. In the spring of 2009, Anna Belle visited Wright’s “Robie House” and noticed the living room lighting fixtures were a simple design that looked somewhat like a chalice. In time, this became the logo that we are using in this guide. Branding Guidelines v1.0 [9/27/2009] Page 1 of 8 Color Four primary color versions are available: Full Color CMYK Grayscale 1 Line Art (or RGB Derivative) Placement The logo can be placed: • In any corner of a page • In the center of a page • It can be left justified • It can be right justified • In short if it looks right . it is right . Use common sense and good taste in logo placement. Unless the logo itself is being referenced then it is recommended that only one instance of the logo be used per page. In fact a single logo on the first page or coversheet of a document is sufficient. The only exception to this when the logo is being used as a bullet as seen here in the above list. For print, i.e. anything that is created for the sole purpose of being put to paper, the Grayscale 1 logo should be used for bullets. Branding Guidelines v1.0 [9/27/2009] Page 2 of 8 Font and Positioning of Text/Masthead The official logo font for the full church name and acronym appearing isCasablanca URW condensed. All art requiring Casablanca will be created and distributed as rasterized text. The Casablanca font is not intended to be used for any other type and will not need to be installed on local machines for these graphics to be used. Recommended fonts for other uses are any easy-to-read serif or sans-serif font such as Verdana, Garamond, Myriad, Times, or Palatino. These are common fonts already present on most computers. It is not recommended that a script or other highly decorative display type fonts be used. Also, be careful of using too many different fonts in the same document. Below are some examples of the text layouts. Branding Guidelines v1.0 [9/27/2009] Page 3 of 8 FUUN Logo Examples Below you will find a few examples that can be used as guidelines. Envelopes Letterhead Branding Guidelines v1.0 [9/27/2009] Page 4 of 8 Business Cards Badges Room Signs Branding Guidelines v1.0 [9/27/2009] Page 5 of 8 Order of Service/Event programs Other applications bulletin boards promotional materials certificates or plaques t-shirts, ball caps, etc. Branding Guidelines v1.0 [9/27/2009] Page 6 of 8 Creating Logo Variations for Internal FUUN Use Due to the nature of the logo, there is an opportunity to create a variety of logos that keep the same basic DNA/family resemblance while allowing the events, committees, etc., to have a unique symbol to help publicize themselves and their activities. Below are some examples: Appropriate Uses and Responsibilities As you can see here you can have a lot of creative freedom. With that freedom comes some responsibility. Always look at the existing logos so that you do not create a logo that is too similar to one that already exists and refer to Restrictions on Logo Creation on the next page. Please be sure to submit your final versions to Comm Comm so we can maintain an online archive of logo variations. Branding Guidelines v1.0 [9/27/2009] Page 7 of 8 Restrictions on Logo Creation Variations are not to be created as a replacement for the church logo. Variations should be created only for special events or initiatives sponsored by a church committee or approved by the board. Variations should never be created for non-church events or groups. Variations of the logo should be primarily for internal use unless approved by the Communication Committee. A Photoshop file, PSD, will be provided as a template for the creation of the variations. The file will have all the different components of the logo separated into layers. All variations need to be built with this file at the resolution of the file. There is no exception to this rule. The bottom hemisphere is open game as long as the basic spherical shape of the logo is left intact. Variations may be made in color, graphical elements, or photographs. The top hemisphere should be left intact with only minor encroachments. MINOR! The entire logo can be stroked but it should be done lightly/lovingly. There are no restrictions on the type font or placement of fonts as long as it does not conflict with the other variation guidelines. It is highly recommended that the design be kept simple and pretty broad so that it is easy to ‘get’ and does not lose its meaning or legibility when scaled to a small size. Always exercise good judgment of the elements in your design. Even if this is being used for internal communication it represents its own little part of our community. If in doubt, always feel free to contact Comm Comm. Have Fun! Branding Guidelines v1.0 [9/27/2009] Page 8 of 8.
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