J 2017 SJN/MAJN Media Planning Guide 1 SJNSouthern Jewelry News MAMid-America JewelryN News S J N A NJM The longest running Southernmonthly Jewelry News Mid-America Jewelry News
jewelry publication Southern Jewelry newS 1 October 2016 ewelry newS AUGUST 2016 Southern J October 2016 “A Newspaper Dedicated to the Southern Jewelry Industry” Vol 29 No. 10 M Serving the Jewelry Industry in America’s Heartland id-AmericMid-America Jewelry News
The partnership that produced a goldenhis mirror project Alex egg purchased old silver quarters made VOL 15 NO. 8 before 1964. “Quarters minted before that year were made By Paul Holewa of 90 percent silver,” says Alex. “This mirror was fabri- Jeweler helps staff with Based on a mutual respect and appreciation for each cated entirely out of old US quarters.” a J When Alex presented his hand-fabricated silver van- other’s artistic gifts and talents, Tim Wright and Alex ewelry News ity mirror to Charlie, the store owner could not believe his www.midamericajewelrynews.com Maryaskin have forged an inseparable bond that got its eyes - same for Tim. Based on the incredible filigree work, gun safety training start in a jewelry store that promoted and fostered artistic 1 fabrication and overall workmanship Charlie agreed to put expression in jewelry making. These were the founding By Paul Holewa the mirror in his store on consignment for $1,800. principles for the two artisans when they opened their own It took some time for the mirror to sell, but Alex’s freshers to reviewing take-in procedures at the repair counter. Amber Gustafson, owner store where incredible jewelry designs are created as well Sales and support staff in jewelry stores across the country in America routinely go through training basics from product knowledge re- talents as a jeweler were immediately recognized. Alex of Amber’s Designs Fine Jewelry, decided to add a new chapter to her staff’s training as works of art, including a Fabergé-style gold egg with a began working closely with Tim at Charlie’s store and at curriculum by offering a gun safety course to each staff member working at her Katy, At KIM International, luxurious retail replacement value of $217,000. TX-based jewelry store. There are individuals that possess such incredible tal- their home shops, doing everything from basic repairs to custom pieces and other bench jewelry work as needed. ents their skills force people to stop and take notice. For AUGUST 2016 Sadly, Charlie passed away in March 2003. And, with Romance Tim, that moment happened in February 2001 when Alex his passing came new management and new ways of man- ® walked into Charlie’s Jewelry with an exquisitely crafted 1 newS aging the store. “In the past, Charlie gave us much in terms line comes with silver vanity mirror. As an immigrant to the US from the ewelry J of creative freedom,” says Tim. “The only guidelines were extras that retailers will love Ukraine, money was tight for Alex. But he wanted to make Southern if we could sell it, we could make it. All that changed when a special creation he could sell to make some money. And, By Liz Pinson his kids took over the business.” perhaps with a little luck and timing, find a work opportu- Tim and Alex worked for Charlie’s children for a cou- nity at Charlie’s Jewelry in New- Alex’s egg project took ple of years, but could tell the family business was hurting At KIM International, Romance is port News, VA. $25,000 in material leading the way. The diamond bridal col- Purchasing silver outright and sales began to suffer. As proactive as they are creative, gift card when they sell a ring. Romance investment and 538 ewS Please see Egg page 34 lection is the manufacturer’s premier line would be costly. To help save on hours to complete. September 2016 and the industry’s “most extensive and utilizes our own RomanceWhite® alloy, precious metal investments for profitable diamond program,” offering im- which offers pristine whiteness and dura- n Mid-Americapressive features andJewelry support for indepen- bility,” she adds. News Serving the Jewelry Industry in America’s Heartland dent retailers. In addition to its innovative marketing Overnight’s Retailer Survival With “impeccable quality and style in Adventure awaits you in Cleveland 18-karat gold and diamonds,” the Romance ewelry Amber Gustafson with the former Los Angeles S.W.A.T. team officer who taught the gun safety course line features a lifetime warranty, says Judy withJ Bluestone Trading Co. Guide for the changing marketat her store. Drive-through jewelry store?Hopson, KIM International’s Marketing Director. Like most Americans, Amber is concerned about gun-related crimes, especially September 2016 We’ve all seen the statistics on the changing jewelry market: the long-term retailers Looking for adventure in Cleveland, Ohio? Bluestone Trading Company’s founder those committed against jewelry stores. But Amber’s decision to offer her 15 staff mem- “For the past decade, we have been and suppliers going out of business, the growing market share for online shopping, and With no serious injuries andbusy a building the best diamond bridal pro- “A Newspaper DedicatedRB Grampp, to Sr. the took Southern a gamble Jewelry that paid Industry” off in the precious metals industry. call on Tuesday, March 15 from bers to voluntarily take a gun safety course was mostly a reaction to changes in The Lone the changing lifestyles and tastes of Millennial consumers. According to the Jewelers gram in the industry, the Romance® Bridal The year was 1978, and RB was living life on two wheels, traveling in everya man direction identifying himself as Ken Star State’s License to Carry law that went into effect on January 1 this year. On June Collection,” she says. thatKentucky his motorcycle took him. Roaming Jeweler in the hustle and bustle of Cleveland,identifies heWilison, stumbled a construction Board of Trade, company there are 13 percent fewer jewelry-only stores this year13, compared 2015, the toTexas last. Legislature’sgreat bill attitude,allowing its citizens to carry owner handguns openly can was laugh outhern across a street sign that read Bluestone. From there Bluestone Trading was born. What can the independent jeweler do to survive all this change? One crucial thing Romance emphasizes excellence in owner based out of Inglewood, Retailers of all stripes are fa- style as well as workmanship, at very S Starting from the bottom putting in the long hours, RB began buying preciousCalifornia, metals is that to washave looking strong forsupplier partners who are dedicated to helping the independent jeweler miliar with a host of credit card profitable price-points. KIM specializes Vol 29 No. 9 from local stores; visiting newsstands in Cleveland, going through newspapers fromloose all diamondsremain in competitive. very precise That’s why well-financed owner-operated suppliers that manufacture credit card scams.scam But Dallas Beall, president in “value and convenience, and offers all over the country, shifting through ad after ad, contacting and building relationshipsweights the andin the was United very particular States are growing, despite the challenging environment. Please see Gun page 8 of Louisville, Kentucky-based the tools a retailer needs to succeed,” Judy old fashion way, with Midwestern values and his word. about colorCompanies and clarity like specifica- Overnight are expanding by making their indepen-Retailer Roundtable By Paul Holewa DallasPlease Fine Jewelers, see Bluestone and his page lead 20 says. From there, RB continued down the tions. dent retailer partners more successful. One occurrence is an anom- sales associate Jan Button-Min- “It struckHere me are as beingfour challenges kind of the changing market and how “Romance offers a Retailer lifetime warranty Roundtable Retailer Roundtable on rings. We have a SPIF program that re- Steve and Rosemary aly. Two instances of a particular of odd the that right he wanted supplier two partner dia- can help retailers turn them from Q: What are the biggest challenges forMcQuerry, today’s owners mondsthreats that were into 1.0-caratopportunities. and wards our retailer’s storeQ: personnel Do you with sell a or plan to sell lab-grownVOL diamonds 15 NO. 6 in• JUNE your 2016 store? independent retail jeweler? event a coincidence. But, three The Jewelry Doctors credit card scams from Cali- 1.20-carats,”Challenge says Jan. 1: “He Custom was is Now High Pikeville, KY Q: “When elected president, which candidate’s policies do you believe“We’re will definitely hearing more about synthetic diamonds from younger clients - very Tech specific - Custom about jewelry the weights. is a growing mainly Millennials. Most of the issues for this demographic is mined diamonds and con- First and foremost, both had to benefit small businesses more?” “For us the biggest chal- opportunity for the independent flict diamonds. This age group still feels somewhat uncomfortable with environmental im- be GIA certified, they had to be jeweler. According to a recent sur- pact and conflict diamonds forsupport well-known programs, reasons. KIM InternationalThere are times of- when we’ll steer these lenge we face is competing with H veyto I inby color The Knot,and SI1 more in clarity. than 40% “For this presidential election I went back to the basics starting with thecustomers definition to Moissaniteof or a center-set colored stone in their jewelry, but it would be a politics. It comes from the Greek word poly, meaning many [citizens], and ticks, which means fers a custom design program so retailers the internet on diamond sales - Heof wanted engagement two diamonds rings today because are ruby or sapphire - a gemstone that can handle daily wear. For my customers from older blood-sucking insects. Joking aside, this presidential election season I’ve become increasingly can change the metal type or color, head that and Big Box retailers and onecustom was foror customized. a gift for his Atwife the and generations, these aren’t issues influencing their diamond buying decisions. Alternatively, cynical and am currently undecided. If either candidate is elected, I don’t think it will make a shape or size, add engraving or special fin- national chain stores. Gone are samethe other time, was custom to be setdesign in a broochhas younger customers are also asking about older diamonds and gemstones. Also, synthetic the days when jewelers made huge impact on my market or my business. That said, if Hillary is elected I think we’ll get more ishes and much more. “For example, they becomethat belonged more competitiveto his mother.” diamonds do present a challenge to my business and that of other retailers, especially a decent profit on diamonds. The potential customer also McCarty’s Diamonds &of Fine the Jewelry same gotthat an we’ve unexpected seen visitwith from the a current Buick LeSabre. administration. For the last number of years I’d can take a band from one ring and add the thanks to computer-aided de- By Liz Pinson It seems those days have been wanted images of the diamonds characterize the economic climate here as not robust, the same could be said for sales in our head from another,” Judy notes. sign and manufacturing. These gone for about 25 to 30 years sent by e-mail. Serving the Lou- store. I understand why Trump is interesting to business owners as he comes from a business Romance® comes with these benefits high-tech tools are expensive and now. To counter the thin mar- isville market for more than 40 McCarty’s Diamonds & Fine Jewelry and highlights: continually evolving, requiring significant owner Bob McCarty was at home eating gins we are pricing diamonds Please see Scam page 36 Mark Clodius, co-owner • In-stock inventory for quick shipping Please see Overnight page 8 breakfast, looking forward to a routine day as competitively Theas westaff can at andBluestone Trading Company: (l-r, back row) Ryan Cook, RB Grampp, Sr., Ritchie Grampp and Clodius & Co. Jewelers • SPIF rewards program ton, discovered that the criminal at his Evansville, Ind., store in late April background. I also understand why people would think that’s a making up for itKC on Bockhoff. repairs and(front row) Dave Hunt, Tory Dobbins, Morgann Grampp, Sue Heidelhoff and Cody Grampp. Rockford, IL You’d better get there! The police and ev- • National consumer branding in The 2021 PLANNING GUIDE mind isn’t always a rational one. when he got a jolting text from a friend. big benefit to supporting him. But historically Trump has dif- custom work. For our store, re- This altered CA license was used in a suspicious attempt to buy diamonds by INSIDE eryone are trying to get ahold of you. About Knot, Engagement 101 and Brideswith appraisals, Maga- specifically when Jan and Dallas received a phone “He asked me if I was OK, and I said fered with Republicans on many key issues, which is concerning zine pairs make up about 70 percent an out of state “customer”. Jewelers of Louisianawhat do aid you flood mean? victims...... 4 He said I just went by that time my sister called and said, ‘There’s appraising gemstone-set jewelry. FEATURED WRITERS Industry Events...... 6 and leaves many to wonder what his actual economic policies fornia-based construction busi- your store and there’s a car in your store! a car in your building and it’s on fire!’ • Extensive marketing Bezel-setsupport gemstones present a
Chuck Koehler...... 10 On the Move...... 16 particular challenge in this re- Bellmawr, NJ Bellmawr, - Program catalogs, graphic sup-
ness owners is a definite pattern. Mia Katrin...... 12 Retailer Roundtable: Christmas trends forecast....18 “So I ran to get ready and raced to the
Permit No. 1239 No. Permit That’s what two Kentucky-based Retailers “ready to buy”Konrad Darling...... 24 at store. My house is about 10 to 15Please minutes see Roundtable page 30 gard. And, the presence of syn-
What’sNJ New...... 28Bellmawr,
US Postage Paid Postage US retail jewelers, separated by 215 Diana Jarrett...... 26 from the store. I think I made it in five! Please see Kim theticpage 32diamonds, as well as other Permit No. 1239 No. Permit PRST STD PRST Classifieds...... 41
of revenues and custom work about 30 percent. So far it has been work- George Prout...... 37 Come to find out, a 95-year-old lady had factors, such as buying from the
miles on Interstate 64, determined Paid APostage US perfect fit: Simply Diamonds collaborates ing very well for us. This has been a banner year for us: we’re rocking STD PRST when loose diamond purchases the Atlanta Jewelry Show just left the bank and had come up around INSIDEAsian market, continues to soften and rolling in 2016! We’ve also made some adjustments to our adver- diamond prices. At this stage, conducted by phone from out-of- tising as well to help cut costs. Now we’re reaching our primary mar- these are my chief concerns about town customers didn’t pass the with Disney to offer Pleasesparkling see Drive page 10 Enchanted ket, outlying communities and neighboring towns through social me- synthetic diamonds.” smell test. JCK, MJSA to form Tucson Pavilion...... 2 dia. Leading with Facebook we have about 2,800 fans, which is pretty SMART Show Chicago cancels 2017 event..4 Disney Fine Jewelry line Sara Commers, owner good for a small town jeweler. We’re doing paid ads there. Twitter and The Story Behind the Stone...... 6 Google Ads are most likely tied for second place. With Instagram and Chuck battles alarm Commerscompany issues...... 10 Custom Jewelers Minneapolis, MN Pinterest there’s definitely room for improvement, which is another Simply Diamonds finds itself en- Philip’s dominates IJA Design Contest.....12 challenge for us this year and next, but we’re confident we’ll get there chanted indeed to be working with Disney Tips on how to sell color...... 14 to create a stunning and extensive line of with Facebook leadingPlease the way. see RoundtableContests and page giveaways 38 for liking our ISG Global opens Gemology Lab...... 18 Facebook page has really helped increase our fan base and followers fine diamond jewelry. The New York- What’s New...... 22“This is a hot topic which based company will make fashion, New concept in interchangeablewas addressed jewelry...26 in part at the re- gemstone and bridal jewelry inspired ASHI unveils 2016cent Holiday AGS Program...... 28 Conclave. Right now, by the iconic Disney Princess Classifieds...... 34we’re seeing the slight opening of characters: Belle, Cinderella and the Pandora’s Box. The industry diamonds with price controls and price list- Steve Silver - setting the ‘Gold Snow White. Simply Diamonds chanted Disney Fine Jewelry have be- first saw the commoditization of Club Elite buyers are welcomed to the show by Ivy Doss, AJS Buyer Liaison. From ings. Now we have lab-grown diamonds. also has been granted the right left, Karen Boehme, Meyer & Lee Fine Jewelers, Huntsville, AL; Ms. Doss; Chris, gun making their way to independent The GIA recently stated, in some recent to manufacture product featur- Taylor and Dayna Snowden, Snowden’s Jewelers, Wilmington, NC. jewelry stores across the country. batch testing of natural diamond melee Standard’ in appraisals ing Elsa from Disney’s “Frozen” The doors of the Atlanta Jewelry Show opened to models draped parcels, some were showing a mixture of and “Tinker Bell”. Shipments of En- By Amy Minnick Please see AJS page 34 Roopam Jain, CEO of Sim- about 1 percent being lab grown. People with pearls, welcoming buyers to a bright show floor brimming with ply Diamonds, says his company new products and collections from first-time and long-time vendors. may not be doing this purposely, but it is Appraising jewelry – it’s has had experience with its own Held from August 6 to 8 at the Cobb Galleria Centre, the show’s robust happening in the supply chain. And, when organic brands – internal collec- about more than gemology. A agenda of events included educational programs and interactive semi- jewelers melt down scrap jewelry and float certified, trusted appraiser is not INSIDE tions such as Heartbeat Diamond, the stones and then re-purpose them, there nars, access to business resources, Steal Her Heart, and True Blue – “but only educated in precious gems, are no checks and balances regarding how
40,000 vote in Charity Donation Compaign...... 2 nothing as big as this. This is exciting.
but they’ve studied the meth- 24 KaratNJ Club honorsBellmawr, 2016 Jeweler of the Year...... 6 The creative elements of each Disney
odologies, or the ‘measuring, FEATURED WRITERS Industry1239 Events...... 10No. Permit Princess characters’ icons create endless Please see Roundtable page 30
sawing, soldering and finishing’ What’sPaid New...... 29Postage US Chuck Koehler...... 8 IDD namedSTD PRST 2016 LJG Vendor of the Year...... 40 of jewelry. Methodology helps Diana Jarrett...... 18 Please see Disney page 16 INSIDE the appraiser speculate the age, Brad Huisken...... 20 Classifieds...... 41 craftsmanship, as well as the ge- Mia Katrin...... 22 Konrad Darling...... 24 Ash Shah joins ASHI Diamonds...... 4 ography of the piece. Using ev- George Prout...... 26 Chuck Koehler’s Retailer’s Perspective...... 6 ery clue a piece of jewelry can Mia Katrin...... 8 provide makes appraisers the in- GIA NY Career Fair coming in July...... 11 vestigative experts of the jewelry Internet Marketing Strategies...... 12 August Atlanta Jewelry Show preview.....14 industry. Steve Silver is one of the best Steve Silver, owner of Jewelry Appraisal Services, is a member of Appraisers Sales trainer Brad Huisken...... 15 Association of America, Accredited Gemologists Association, Jewelers of America, Dinosaur fossil wedding bands...... 22 investigators in the industry. With National Association of Jewelry Appraisers and an affiliate member of Texas What’s New...... 24 more than 35 years in the jewelry Classifieds...... 34 Jewelers Association. business nothing surprises him. He’s held Princess Diana’s fa- mous Swan Lake Suite necklace M Please see Silver page 33 Mid-AmericaA Jewelry News J N VISIT US 2017 Southern and Mid-America Jewelry NewsLOBBY Media 3 Planning Guide
Contents: Overview...... 2 Distribution...... 3 Closing Dates...... 3 Print rates and sizes.....4 Online advertising...... 5 E-mail advertising...... 5 Special products...... 6 Special promotions.....7 Prepress specs...... 8
SJN/MAJN • 2006 New Garden Road • Suite 208 • Greensboro, NC 27410 • Tel: 336.389.1950 • email: [email protected]
J SJNSouthern Jewelry News MA Mid-America Jewelry N News 2006 New Garden Road • Suite 208 • Greensboro, NC 27410 • Tel: 336.389.1950 • email: [email protected] PRINT EXCLUSIVE DEPARTMENTS FEATURED EACH MONTH Southern Jewelry News and Mid-America Jewelry News are committed to serving independent jewelry stores RETAILER FEATURE and industry professionals all across America. RETAIL ROUNDTABLE SUPPLIER SPOTLIGHT We are currently the only major jewelry publication EXPERT COLUMNISTS to print 12x a year uninterupted for the last 33 years. ON THE MOVE Our years of experience, reach and value have made us WHAT’S NEW the longest running jewelry publication in America. INDUSTRY EVENTS FURRY FRIENDS ON THE JOB CIRCULATION 21,000 est. 1988
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- Jewelers Block - Umbrella & other commercial coverages - Business Owners Package - Lavalier Personal Jewelry Insurance - Workers Comp Dividend PlanWe are open for business! The While online buying is a valuable You’ve come to expect the best The health and safety of our Atlanta Jewelry Show has been resource, it is clear that nothing education from the Atlanta community is and will always committed to providing a space replaces seeing products in 855.444.0198Jewelry Show. And with good be our top priority. With guidance 2 page $4,200 Ask us for a quote today! for independent jewelers and person and doing business [email protected]! We have curated a from our state and local health suppliers to meet, learn and face to face. Our exhibitors BerkleyAssetPro.comsmall, but mighty track of timely authorities, we want to assure Berkley Asset Protection, a Berkley company,conduct is business the only forspecialty 70 years. insurance providerare excited to see you! We are Lavalier.comsessions that are guaranteed to you that we are doing everything that offers insurance for all aspects ofWhile jewelry our and fall fineevent arts may businesses: look jewelersthrilled block, to feature your favorite help your business thrive in the possible to provide a safe and fine art, commercial property and liability,diff erent, and theworkers’ return compensation, to the trade as welllines as together with new vendors “next normal.” The AJS ConnectED productive shopping experience. Lavalier Personal Jewelry Insurance. show fl oor brings a semblance in October. Visit the Exhibitor Conference will be off ered on Please visit the SAFETY SHINES of normalcy and optimism to list on our website to see who is Friday, October 23, and registration PLAN on the AJS website to these uncertain times. showing at AJS this fall. is open at the AJS website. learn more. 4 page $5,200 Products and services are provided by one or more insurance company subsidiaries of W. R. Berkley Corporation. Not all products and services are available in every jurisdiction, and the precise coverage afforded by any insurer is subject to the actual terms and conditions of the policies as issued. 800.241.0399 REGISTER NOW atlantajewelryshow.com 8 page $7,200 2 page TABLOID $4,600 4 page TABLOID $6,500
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