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Vlogging the Museum: Youtube As a Tool for Audience Engagement
Vlogging the Museum: YouTube as a tool for audience engagement Amanda Dearolph A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts University of Washington 2014 Committee: Kris Morrissey Scott Magelssen Program Authorized to Offer Degree: Museology ©Copyright 2014 Amanda Dearolph Abstract Vlogging the Museum: YouTube as a tool for audience engagement Amanda Dearolph Chair of the Supervisory Committee: Kris Morrissey, Director Museology Each month more than a billion individual users visit YouTube watching over 6 billion hours of video, giving this platform access to more people than most cable networks. The goal of this study is to describe how museums are taking advantage of YouTube as a tool for audience engagement. Three museum YouTube channels were chosen for analysis: the San Francisco Zoo, the Metropolitan Museum of Art, and the Field Museum of Natural History. To be included the channel had to create content specifically for YouTube and they were chosen to represent a variety of institutions. Using these three case studies this research focuses on describing the content in terms of its subject matter and alignment with the common practices of YouTube as well as analyzing the level of engagement of these channels achieved based on a series of key performance indicators. This was accomplished with a statistical and content analysis of each channels’ five most viewed videos. The research suggests that content that follows the characteristics and culture of YouTube results in a higher number of views, subscriptions, likes, and comments indicating a higher level of engagement. This also results in a more stable and consistent viewership. -
“Decreasing World Suck”
Dz dzǣ Fan Communities, Mechanisms of Translation, and Participatory Politics Neta Kligler-Vilenchik A Case Study Report Working Paper Media, Activism and Participatory Politics Project AnnenBerg School for Communication and Journalism University of Southern California June 24, 2013 Executive Summary This report describes the mechani sms of translation through which participatory culture communities extend PHPEHUV¶cultural connections toward civic and political outcomes. The report asks: What mechanisms do groups use to translate cultural interests into political outcomes? What are challenges and obstacles to this translation? May some mechanisms be more conducive towards some participatory political outcomes than others? The report addresses these questions through a comparison between two groups: the Harry Potter Alliance and the Nerdfighters. The Harry Potter Alliance is a civic organization with a strong online component which runs campaigns around human rights issues, often in partnership with other advocacy and nonprofit groups; its membership skews college age and above. Nerdfighters are an informal community formed around a YouTube vlog channel; many of the pDUWLFLSDQWVDUHKLJKVFKRRODJHXQLWHGE\DFRPPRQJRDORI³GHFUHDVLQJZRUOGVXFN.´ These two groups have substantial overlapping membership, yet they differ in their strengths and challenges in terms of forging participatory politics around shared cultural interests. The report discusses three mechanisms that enable such translation: 1. Tapping content worlds and communities ± Scaffolding the connections that group members have through their shared passions for popular culture texts and their relationships with each other toward the development of civic identities and political agendas. 2. Creative production ± Encouraging production and circulation of content, especially for political expression. 3. Informal discussion ± Creating and supporting spaces and opportunities for conversations about current events and political issues. -
CMS.701S15 Final Paper Student Examples
Current Debates In Digital Media Undergraduate Students Final Papers Edited by Gabrielle Trépanier-Jobin August, 2015 1 Table of Content Introduction Gabrielle Trépanier-Jobin CHAPTER 1 YouTube’s Participatory Culture: Online Communities, Social Engagement, and the Value of Curiosity By an MIT student. Used with permission. CHAPTER 2 Exploring Online Anonymity: Enabler of Harassment or Valuable Community-Building Tool? By an MIT student. Used with permission. CHAPTER 3 When EleGiggle Met E-sports: Why Twitch-Based E-Sports Has Changed By an MIT student. Used with permission. CHAPTER 4 Negotiating Ideologies in E-Sports By Ryan Alexander CHAPTER 5 The Moral Grey Area of Manga Scanlations By an MIT student. Used with permission. CHAPTER 6 The Importance of Distinguishing Act from Actor: A Look into the the Culture and Operations of Anonymous By Hannah Wood 2 INTRODUCTION By Gabrielle Trépanier-Jobin, PhD At the end of the course CMS 701 Current Debates in Media, students were asked to submit a 15 pages dissertation on the current debate of their choice. They had to discuss this debate by using the thesis/antithesis/synthesis method and by referring to class materials or other reliable sources. Each paper had to include a clear thesis statement, supporting evidence, original ideas, counter-arguments, and examples that illustrate their point of view. The quality and the diversity of the papers were very impressive. The passion of the students for their topic was palpable and their knowledge on social networks, e-sports, copyright infringment and hacktivism was remarkable. The texts published in this virtual booklet all received the highest grade and very good comments. -
Female Characters in John Green's Novels
Imagine me complexly: Female characters in John Green’s novels Ida Tamminen Master’s thesis English Philology Department of Modern Languages University of Helsinki May 2017 Tiedekunta/Osasto – Fakultet/Sektion – Faculty Laitos – Institution – Department Humanistinen tiedekunta Nykykielten laitos Tekijä – Författare – Author Ida Tamminen Työn nimi – Arbetets titel – Title Imagine me complexly: Female characters in John Green’s novels Oppiaine – Läroämne – Subject Englantilainen filologia Työn laji – Arbetets art – Level Aika – Datum – Month and Sivumäärä– Sidoantal – Number of pages Pro gradu year 16.05.2017 76 Tiivistelmä – Referat – Abstract Pro gradussani tarkastelen naishahmoja John Greenin kirjoissa Looking for Alaska, An Abundance of Katherines, Paper Towns ja The Fault in Our Stars. Tutkielmani tavoitteena on selvittää miten naishahmoja kuvataan Greenin kirjoissa ja miten se eroaa mieshahmojen kuvauksesta. Lisäksi pohdin mediarepresentaation tärkeyttä etenkin nuorille suunnatussa kirjallisuudessa sekä sitä, ovatko Greenin naishahmot autenttisen tuntuisia. Teoriataustana käytän teoksia hahmojentutkimuksen, feministisen kirjallisuusteorian, kerronnantutkimuksen ja stereotyyppientutkimuksen alueilta. Tutkimusmenetelmänäni on tekstin huolellinen lukeminen, eng. ’close reading’, teoria-aineistooni nojautuen. Aineistonani käytän Greenin kirjojen lisäksi hänen omia mielipiteitään, kommenttejaan ja vastauksiaan, joita hän on esittänyt lukuisissa blogeissaan. Pro graduni keskeisimpiä tuloksia on se, että naishahmot on esitetty eri tavalla -
Overview Timeline
Overview The Relay For Life of Nerdfighteria is an event proposed by American Cancer Society Community Manager, Hilary Howser. Hilary’s vision is a Relay not restricted by city-limits or physical spaces. Her idea was to create a Relay attached to a sub-culture, or group of people connected by like-ideas. The result is the Relay For Life of Nerdfighteria. This Relay will exist exclusively online. Team recruitment and cultivation will be virtual in nature, fundraising will be crowd-sourced, and the ceremonies will be live-streaming from cities across the country. Think: Year-round Project For Awesome with a twist. Timeline The Relay For Life fundraiser“year” is September 1st – August 31st – this is called an ‘event cycle’. Because we are well into the 2016 event cycle already, the Relay For Life of Nerdfighteria will begin as a Team for a Nashville, TN event managed by Hilary. The participants registered on this Team will become the Event Leadership Team [event managers] of the Relay For Life of Nerdfighteria. They will utilize the upcoming months as a Team to learn more about the Relay world, train for their respective volunteer roles, and do some initial planning for the event. Then, on September 1st, 2016, the Relay For Life of Nerdfighteria website will go live. Ideally, the following initial tasks will be completed prior to September 1st, 2016: Roles and responsibilities for each volunteer defined Relay For Life of Nerdfighteria Date/time solidified Goals set: Total fundraising amount, number of teams, number of registered cancer -
A Taste of YA Introducing Young Adult Literature in the EFL Classroom
A taste of YA Introducing young adult literature in the EFL classroom LUCIA XARANZANA GONZALEZ MANCHADO Master’s Thesis Master’s degree in Teaching Training (MFPR) (With a speciality/Itinerary English and German) at the UNIVERSITAT DE LES ILLES BALEARS Academic year 2017/2018 Date 04/06/2018 UIB Master’s Thesis Supervisor Alicia Coe Jorgensen Abstract Although there have been instances in which literature has been part of English as a Foreign Language lessons, it is not a common phenomenon. Young adult literature in particular is a popular genre among readers, but not in the educational system. This paper aims to introduce this literary genre into the English as a Foreign Language classroom through a project based on three celebrated novels, chosen for both their contents and for what they may contribute to students educationally and personally. This paper can be divided into three parts. The first one is a brief examination of how literature and young adult literature have been used in EFL classrooms and the benefits they can have in students. The second part presents the three novels and the authors chosen: Turtles All the Way Down by John Green, The Hate U Give by Angie Thomas and Simon vs. the Homo Sapiens Agenda by Becky Albertalli. Finally, the third and last part involves the nine lesson plans that compose the project and the worksheets that can be found in the annex. Key words: Young Adult Literature, English as a Foreign Language, Teaching Language, Teaching Culture. Table of contents 1. Introduction and objectives 1 2. State of the question 1 2.1. -
“Don't Forget to Be Awesome”. the Role of Social Learning As A
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by South East Academic Libraries System (SEALS) “Don’t Forget To Be Awesome”. The role of social learning as a component of belonging in virtual communities: a case study of the YouTube fan community “Nerdfighteria” Elri Steenkamp G11s1026 Rhodes University School of Journalism and Media Studies 2018 Thesis in partial fulfilment of the requirements for the degree of Masters of Arts Supervisor: Professor Harry Dugmore 0 ACKNOWLEDGEMENTS Firstly, I would like to thank my supervisor Prof. Harry Dugmore for his guidance, support and patience during this research process. Thank you also for giving me the space and time to rant, cry and discuss my research, even if those discussions often turned to Harry Potter and other nerdy things. I truly do value the time you gave me and the faith you had in me. Secondly, I owe a lot to all the staff at the Rhodes University School of Journalism and Media. Thank you for not only being my supervisors and co-workers, but also for being inspirational examples of hard-working individuals within our field. Thank you to Prof. Lynette Steenveld for pushing me to do better and for always being there when I felt demotivated. Your council has meant a lot to me. Your enthusiasm and drive is an inspiration. I also would like to thank Prof. Anthea Garman for always having her door open for me and for being the kind of academic, and woman, I hope to be one day. -
Subscribing to Sex Edutainment
TVNXXX10.1177/1527476416644977Television & New MediaJohnston 644977research-article2016 Article Television & New Media 1 –17 Subscribing to Sex © The Author(s) 2016 Reprints and permissions: Edutainment: Sex Education, sagepub.com/journalsPermissions.nav DOI: 10.1177/1527476416644977 Online Video, and the tvn.sagepub.com YouTube Star Jessica Johnston1 Abstract Although abstinence-only programs in the United States have historically failed to provide medically accurate information on sexual health, young people in the twenty- first century have turned to YouTube to answer their sex questions. The accessible and engaging format of the YouTube video has helped some sex educators achieve Internet fame among a mass audience of users devoted to watching their web series and interacting with them on social media. Using two sex education channels (Laci Green’s Sex Plus and Lindsey Doe’s Sexplanations) as case studies, this article investigates the ways in which YouTube stardom shapes the production of and engagement with online sex education videos. In doing so, the article uncovers how Internet fame helps to create a brand of sex education salient to audiences across media platforms that rely on the illusion of face-to-face interaction, the development of an authoritative yet approachable identity, and the cultivation of a virtual community. Keywords YouTube, celebrity, education, entertainment, audience, new media, sexuality Introduction Sitting against a tree in a San Francisco park, YouTube star Laci Green discusses how to achieve the perfect orgasm. (“Laci’s Guide to ORGASM” (2013), one of many videos on sex education and relationship advice Green has produced on her YouTube 1University of Wisconsin–Milwaukee, WI, USA Corresponding Author: Jessica Johnston, University of Wisconsin–Milwaukee, 3243 N. -
The Teen Whisperer How the Author of “The Fault in Our Stars” Built an Ardent Army of Fans
Profiles The Teen Whisperer How the author of “The Fault in Our Stars” built an ardent army of fans. By Margaret Talbot The New Yorker, June 2, 2014 https://www.newyorker.com/magazine/2014/06/09/the-teen-whisperer Green wanted to write “an unsentimental cancer novel” that offered “some basis for hope.” In late 2006, the writer John Green came up with the idea of communicating with his brother, Hank, for a year solely through videos posted to YouTube. The project wasn’t quite as extreme as it sounds. John, who was then twenty-nine, and Hank, who was three years younger, saw each other about once a year, at their parents’ house, and they typically went several years between phone calls. They communicated mainly through instant messaging. Hank was living in Missoula, where he’d started a Web site about green technology. John was living on the Upper West Side while his wife, Sarah Urist Green, completed a graduate degree in art history at Columbia. He had published two young-adult novels, “Looking for Alaska,” in 2005, and “An Abundance of Katherines,” in 2006, and was working on a third. Like the best realistic Y.A. books, and like “The Catcher in the Rye”— a novel that today would almost certainly be marketed as Y.A.—Green’s books were narrated in a clever, confiding voice. His protagonists were sweetly intellectual teen-age boys smitten with complicated, charismatic girls. Although the books were funny, their story lines propelled by spontaneous road trips and outrageous pranks, they displayed a youthfully insatiable appetite for big questions: What is an honorable life? How do we wrest meaning from the unexpected death of someone close to us? What do we do when we realize that we’re not as special as we thought we were? Green was more forgiving toward adults than Salinger was, but he shared Salinger’s conviction that they underestimate the emotional depth of adolescents. -
A Crash Course in Liberal Education: an Analysis of Civically Engaged Edutainment Videos
Clemson University TigerPrints All Theses Theses May 2020 A Crash Course in Liberal Education: An Analysis of Civically Engaged Edutainment Videos Caitlin Marie Lancaster Anderson Clemson University, [email protected] Follow this and additional works at: https://tigerprints.clemson.edu/all_theses Recommended Citation Anderson, Caitlin Marie Lancaster, "A Crash Course in Liberal Education: An Analysis of Civically Engaged Edutainment Videos" (2020). All Theses. 3309. https://tigerprints.clemson.edu/all_theses/3309 This Thesis is brought to you for free and open access by the Theses at TigerPrints. It has been accepted for inclusion in All Theses by an authorized administrator of TigerPrints. For more information, please contact [email protected]. A CRASH COURSE IN LIBERAL EDUCATION: AN ANALYSIS OF CIVICALLY ENGAGED EDUTAINMENT VIDEOS A Thesis Presented to the Graduate School of Clemson University In Partial Fulfillment of the Requirements for the Degree Master of Arts Communication, Technology, & Society by Caitlin Marie Lancaster Anderson May 2020 Accepted by: Dr. James Gilmore, Committee Chair Dr. Kristen Okamoto Dr. D. Travers Scott i ABSTRACT Crash Course is an entertainment education YouTube channel that was founded on principles that align closely with that of liberal education. Liberal education is a model of education dedicated to broad knowledge, specific intellectual and practical skills, and personal and social responsibility, most notably civic engagement. Despite the value derived from liberal education, it is facing a crisis where it is replaced at the university level by neoliberalism, an ideology dominated by workforce performativity and individualism. Using Michel Foucault’s power/knowledge concept, this thesis examines the neoliberal shift in education as a crisis of power and explores how liberal education is rearticulated online through the Crash Course videos. -
Lillqvist2020 Participations
. Volume 17, Issue 1 May 2020 Always already Nerdfighters: Constitution of an activist fan community through interpellation Ella Lillqvist, University of Helsinki, Finland Abstract: Applying Althusser’s concept of interpellation, this study proposes a discourse theoretical approach to help understand the constitution of activist fan communities. In a discursive process, an ideology (defined as a framework of ideas through which we understand social existence) opens up a specific subject position that some people recognise and identify with. They are thus drawn into a certain way of thinking, speaking, and acting – as well as into a group or a community. The paper extends ideology theory by arguing that interpellation involves two stages: ‘recognition’ and ‘reaction’. Recognition involves ideology grabbing someone’s attention, and reaction, in turn, refers to that person either accepting or rejecting the ‘call’ of that ideology. The metaphor of interpellation helps make sense of how discourses and ideologies are acquired and spread and how groups and communities form around them. It is also suggested that ideology, in this sense, can inspire fan activism and empower members by making them aware of the possibility to act collectively. Empirically, the interpellative constitution of communities is demonstrated using the case of Nerdfighteria, an activist fan community formed around the YouTube channel Vlogbrothers. Keywords: fan communities, fan activism, Nerdfighters, ideology, interpellation, discourse, social media, YouTube Introduction In recent years, fan studies scholars have become interested in fan communities that engage in social activism (e.g. Bennett, 2014; Jenkins & Shresthova, 2012; Lopez, 2012), noting that there are similarities between fan communities and political constituencies around candidates, parties or ideologies (Sandvoss, 2012, 2013; Van Zoonen, 2004, 2005). -
The Key Is Not to Forget to Be Awesome: Identifying Narratives in an Online Community
490 Int. J. Web Based Communities, Vol. 10, No. 4, 2014 The key is not to forget to be awesome: identifying narratives in an online community Mariana Leyton Escobar* 11413 Empire Lane, North Bethesda, MD 20852, USA E-mail: [email protected] *Corresponding author Piet Kommers and Ardion Beldad University of Twente, Drienerlolaan 5, 7500 AE Enschede, The Netherlands E-mail: [email protected] E-mail: [email protected] Abstract: As online communities emerge in different settings all over the web, they continue to develop different ways to communicate online and to encourage participation in their activities. Scholars have proposed that one of the ways in which these communities do so is through the use of narratives. A case study was done on an open online community to establish if online communities develop narratives, what kind of narratives, and if these influence participation. This paper contains the analysis of the identifiable narratives that are useful to promote culture and participation and proposes three types of narratives that are more effective to do so. Implications of such findings and proposed future research are discussed. Keywords: web-based communities; participation; narratives; YouTube; culture; Nerdfighters; community outreach. Reference to this paper should be made as follows: Leyton Escobar, M., Kommers, P. and Beldad, A. (2014) ‘The key is not to forget to be awesome: identifying narratives in an online community’, Int. J. Web-Based Communities, Vol. 10, No. 4, pp.490–505. Biographical notes: Mariana Leyton Escobar has received her BA from the University of Massachusetts and MS from the University of Twente.