MARKET performance through the use of the Kaplan- • Best Performing Other Fund, Britam is a leading diversified Norton Strategy management system. • Fund Manager of the Year: Alternative group listed on the Securities Exchange. International Finance Corporation Investments and . The group has presence in seven Africa countries In 2017, The IFC, the private investment arm of in , , , , , the World Bank, spent Ksh 3.5 Billion to purchase HISTORY and . 224.1 million ordinary shares of Britam Holdings British American Company was Britam offers a wide range of financial amounting to a 10.37 percent stake in the company. first incorporated in Nassau, Bahamas in 1920 products and services which include: Asset The transaction is the IFC’s largest-ever in to mainly serve workers on the island’s vast Management, Life Assurance, Retirement Planning, the insurance sector in Sub-Saharan Africa sugarcane plantations. General Insurance, Health Insurance, Banking and and demonstrated its Property. confidence in the long- These financial solutions enable our customers term future of Britam. to protect and grow their wealth and achieve Association of Kenya their financial goals every step of the way. Insurers (AKI) 2016 Agent Britam’s vision is to be the leading diversified of the Year Awards financial services company in its chosen markets • Company of the Year across Africa. (10th year in a row) Britam posted a pre-tax profit of Ksh 4.2 • Most Policies in the billion in the 2016 Financial year, signaling the Industry Award Company’s return to profitability from a loss • Life Member Award. before tax of Ksh 1.2 billion in 2015. • To p Yo u n g e s t S a l e s A g e n t During the year, the Group’s asset base Award increased by 8% to Ksh 83.6 billion, up from • Largest Number of Ksh 77.6 billion in 2015. Total comprehensive Agents Shortlisted for income for the group grew to Ksh 784. 7 million, the Awards, with 160 compared to a loss of Ksh 3.2 billion in 2015. out of 279 financial The number of staff in the company has also The Kenyan operation grown from 890 employees and 2500 financial was established in 1965, agents in 2015 to 1321 employees and 3000 as a small home based financial agents in 2017. service insurance company housed in Uganda House, ACHIEVEMENTS along Kenyatta Avenue in Britam has been recognised locally and globally Nairobi, and has over the over the years by respected institutions, as a years grown into a leading pioneer in the industry, and has also achieved a diversified financial services number of “firsts” over the years: provider in the region. Palladium Hall of Fame. In 1979, British American In 2014, Britam became the first company in Insurance Company (K) Africa to be inducted into the Palladium Hall Limited was registered as of Fame for Executing Strategy – a prestigious a private limited liability global honour that has been awarded to a company in Kenya in very limited number of elite organizations that order to comply with the have achieved and sustained breakthrough Government’s directive that all branches of foreign owned advisors shortlisted insurance companies should be incorporated locally. Think Business Owing to organic growth and the Investment Awards 2016 incorporation of other subsidiary companies Britam Asset Managers within the company, British-American Investments won in 14 categories: Company (Kenya) Limited was incorporated as a • Unit Trust of the Year holding company in 1995 and was incorporated • Best Performing as a subsidiary of the group in 2004. Equity Fund, In 2004, Britam acquired a strategic 10.1% • Best Performing stake in Equity Bank, and in 2007 bought 21.6% Money Market Fund shareholding in leading housing mortgage • Best Performing company Housing Finance. Balanced Fund In 2010, Britam’s regional expansion started • Best Performing with the incorporation of Britam Insurance Balanced Fund, Company (Uganda) Limited. • Best Performing Bond In 2011, Britam listed its share at the Nairobi Fund, Securities Exchange.

26 Britam Insurance Company (Rwanda) Limited a thorough review of Britam’s was incorporated and licensed in 2013 by the operations, market fundamentals, National Bank of Rwanda. and how the company can stand out In 2014, Britam issued its first Corporate Bond from the competition through use through the Nairobi Securities Exchange (NSE) of technology to offer a superior, which raised Ksh 6 billion to fund future strategic seamless and highly differentiated initiatives including real estate opportunities, customer experience. private equity, local and regional expansion In December 2016, Britam and IT development. In the same year, Britam unveiled an online Marine Insurance acquired an additional 24. 73% stake in Housing Portal to make it easier for Finance, raising its ownership in the company to customers to purchase marine 46.04%. insurance cover online. Clients are Britam’s acquisition of Real Insurance in 2013, now able to access end-to-end service at the values statement to support in achieving the helped the company extend its geographical click of a button. goals laid out in the 2016 -2020 “Go for Gold” footprint to seven countries in Eastern and Britam Asset Managers lowered its money strategy. Southern Africa, namely: Kenya, Uganda, Tanzania, market fund investment amount to Ksh 1,000 Vision: To be the leading diversified financial Rwanda, South Sudan, Malawi and Mozambique. from Ksh 10,000, to encourage more Kenyans services partner in our chosen markets across In 2014, Britam acquired an additional 24.73% to save. The Britam Money Market Fund targets Africa. stake in Housing Finance, increasing its ownership Kenyans who seeking to invest in low risk, but Mission: To provide you with financial security in the company to 46.04%. high interest earning instruments. every step of the way. The company’s heavy investment in IT Project Values: The Company’s values are hinged on PRODUCT Jawabu - The IT led business transformation respect, integrity, customer focus and innovation. • Pensions project - has started bearing fruit. The project has Brand Promise: With you every step of the way. • Life Insurance enhanced efficiency, reduced costs and enhanced • Health Insurance delivery of superior customer experience to our www.britam.com • General Insurance clients. The company has successfully rolled out • Unit Trusts the ERP system in Kenya and in the regions. • Investment Planning • Wealth Management • Off-shore Investments • Retirement Planning • Discretionary Portfolio Management • Property RECENT DEVELOPMENTS Britam Asset Managers (Uganda) Company Launch Britam launched an asset management company in Uganda in July 2017, as it seeks to extend its asset management offering in the region. Uganda is the first country in the region outside Kenya where the group has launched an asset management company. “Go For Gold” 2016 – 2020 strategy Through the digital platforms, Financial Britam unveiled its new 2016-2020 strategy that Advisors (FAs) have been provided with a will help propel the company to the next level self-service portal that allows them to be of growth. Dubbed “Go for Gold”, the strategy independent, efficient and able to service is anchored on five thematic pillars of Enabling clients on a 24/7 basis. The portal allows FAs to Transformation, Operational Excellence, and calculate the premiums for Life Assurance clients, Customer Service, Innovation, and Profitable enhancing the customer experience by reducing growth. the time consuming paperwork and red tape that Things you didn’t know about The company also developed a new Vision, was a deterrent. FAs are also able to log all the Mission and Value statement, to support the customer interactions allowing them to pursue Britam realization of the new strategic plan and to make open leads easily. Britam the market leader across the fields where • Britam Holdings Limited changed its name the company operates. BRAND VALUES to Britam Holdings Plc in 2017, to comply with the law that requires listed companies The new strategy was developed following Britam has developed a new mission vision and to add Plc to their names, to distinguish them from private companies. • Britam has been in the Kenyan market for the last 52 years. • Britam is now in seven countries namely Kenya, Uganda, Tanzania, Rwanda, South Sudan, Mozambique and Malawi. • Britam is currently the largest life insurer in Kenya. • Britam’s leadership in the market is anchored on values of respect, integrity, continuous improvement, innovation and passion. • Britam has won the Association of Kenya Insurers’ Company of the Year award for 10 years in a row.

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