Borderless Leadership

BORDERLESS LEADERSHIP GLOBAL SKILLS FOR PERSONAL AND BUSINESS SUCCESS BORDERLESS LEADERSHIP GLOBAL SKILLS FOR PERSONAL AND BUSINESS SUCCESS ZLÁTICA KRALJEVIC, PhD “Walmart” and “Wal-Mart” are registered trademarks of Walmart. “The Home Depot” is a registered trademark of Home Depot Product Authority, LLC. CRC Press Taylor & Francis Group 6000 Broken Sound Parkway NW, Suite 300 Boca Raton, FL 33487-2742 © 2018 by Taylor & Francis Group, LLC CRC Press is an imprint of Taylor & Francis Group, an Informa business No claim to original U.S. Government works Printed on acid-free paper International Standard Book Number-13: 978-1-138-59149-3 (Hardback) This book contains information obtained from authentic and highly regarded sources. Reasonable efforts have been made to publish reliable data and information, but the author and publisher cannot assume responsibility for the validity of all materials or the consequences of their use. 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CCC is a not-for-profit organization that provides licenses and registration for a variety of users. For organizations that have been granted a photocopy license by the CCC, a separate system of payment has been arranged. Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Visit the Taylor & Francis Web site at http://www.taylorandfrancis.com and the CRC Press Web site at http://www.crcpress.com Advance Reviews “It took me fi fty years of international travel to learn what Dr. Zlática Kraljevic summarizes in this book. Th e author shares valuable insights gained while she worked with C-suites and Boards throughout the world. Her fi ve-step model illustrates how executives and companies can use new ideas and tools to increase awareness and understanding of their surroundings. Borderless Leadership should be studied, shared with colleagues, and blended into our corporate and personal lives. Leap years ahead of your competitors by instilling the principles outlined in this book. By internalizing and intentionally practicing these new concepts, individuals and corporations will have a winning strategy. Th ese principles apply equally well when doing business in Beijing, hosting large receptions in the U.S. Ambassador’s residence in Paris, or meeting suppliers in the interior of Brazil. Th ey are successful in the corporate boardroom, with non-governmental organizations, and around the family dinner table.” — Donald E. Ellison Board Leadership Fellow National Association of Corporate Directors, USA “Borderless Leadership is a well-written, fast-paced, and easy-to- read book that dis- tills decades of global experience into usable and necessary guidance for today’s interconnected business world. Kraljevic covers the globe, off ering relevant examples on how to make a corporate move, develop global leadership skills, navigate potentially hazardous situations, and even relocate your family. She equips us with the latest thinking to help us manage in a global business environment.” — Regina H. Mayor Advisory Industry Leader – Energy KPMG, USA “Borderless Leadership is a must read for anyone involved in international business. It enables beginners to avoid common pitfalls, and seasoned executives will recognize many of their own mistakes and benefi t from the frameworks Dr. Kraljevic provides.” — Professor Sibrandes Poppema President University of Groningen, Netherlands “I just cannot stop recommending this book to ever so many people—my aca- demic colleagues, industry colleagues, friends in the government, former students, students, young CEOs of start-ups that I mentor, and my media friends. Th e book is very special, deep with several gems of ideas, told in absorbing narrative; neither a text book nor a cook book but a candid, sincere, and extremely eff ective set of real world lessons for so many global citizens. Dr. Kraljevic uses personal examples from across continents, in diverse industry settings. All I can say is this: Go, grab the book on a Th ursday night, and you will have a wonderful weekend reading this amazing book.” — Professor S. Sadagopan Director, International Institute of Information Technology of Bangalore, India “Everything I know about international markets, I owe it to Zlática.” — Sue Payne Former ExxonMobil Area Manager U.S. & Mexico “As the global village rapidly expands, understanding borderless leadership becomes a prerequisite for international success in this 21st century. Kraljevic brings her vast and unique worldly experiences to open your mind with practical treasures, thoughtful how-to models, and conceptual insights. Find out about the human fractal on your journey to becoming a borderless leader.” — Lane Sloan Former President Shell Chemical Company, USA Dedication To Werner Artur and Werner Andrew for their wisdom and invaluable support. Love you both very much. To all who sacrifi ce personal comfort in the pursuit of global progress. vii Related Articles Also by Zlática Kraljevic, PhD Ten Checklists for Planning and Execution Top 10 Blunders in Market Entry and How to Avoid Th em Strengthening Human Capital for Increased Revenues and Profi t Value Propositions—Th e Heart of Sustainable Alliances Reinforcing Internal Workfl ows Helps Improve Profi tability Industry Assessment Plus Emotional Intelligence—Vital to Open New Markets Available at www.andersfrontiergroup.com/blogs-updates/ ix Contents Advance Reviews v Dedication vii Related Articles Also by Zlática Kraljevic, PhD ix Contents xi List of Figures and Tables xvii Preface xix About This Book xxiii Why This Book? xxvii Acknowledgments xxix About the Author xxxi PART I—AWARENESS 1 Chapter One: Lost but Not Alone 3 Sophia Loren and the Company That Missed the Point 4 The High Cost of Naïveté 7 Walmart® 7 The Home Depot® 7 Best Buy 8 Like Ships that Pass in the Night 9 Growing Pains 11 xi xii Borderless Leadership Chapter Two: The West Is Hyperventilating— Bring Out the Brown Bag! 15 A World of Trouble 15 The Need for a New Market 17 Making Sense of the New World 18 Telling the Good from the Bad 18 Five Steps to Overcoming Misconceptions 20 Welcome to Your Global Backyard 21 What can we do? 23 Geography Died on January 1, 2000 23 A Rude Awakening—The Perils of Overconfi dence 28 Dark Clouds Loom 30 PART II—UNDERSTANDING 35 Chapter Three: They Did What? 37 Fresh Capital and Discretionary Money 37 Here is how the cycle works 41 Amazing Demographics 42 Inspiration, Innovation, and Consumerism 43 Chapter Four: Up, Down, and Sideways 45 The Evolving Role of Government 46 South–South Trade 47 Trust—Our Achilles Heel 48 21st Century Smarts 51 Is Emotional Intelligence Teachable? 53 PART III—KNOWLEDGE 57 Chapter Five: In Search of the Human Fractal 59 Close but No Cigar 59 The Elephant in the Room 61 Fractals Defi ned 62 Learning from the Trees 64 It’s About How You Measure It 67 Fractals in Human Nature 69 Practical Applications 71 From the Passing of Time to the Essence of Things 72 Coming to Our Senses—Literally 75 Contents xiii Chapter Six: First Impressions—Skewed and Backwards 81 Appearances Are Deceptive, Character Is Not 82 Why is this important? 83 Try this at work tomorrow 85 Does this sound too easy to be true on a global scale? 86 Don’t Let Larger Patterns Fool You 88 Conventional Behaviors to Watch Out For 93 1. Planning versus execution 93 2. Paternalistic versus empowering styles 95 3. Top-down decisions versus distributed decisions 95 4. Relationship building versus contract signing 96 5. Formal versus informal interactions 97 6. Social versus fi nancial decisions 97 Hybrid Behavior 98 PART IV—INTERNALIZATION 101 Chapter Seven: Simplicity—A New Way of Life 103 The Meaning of Simplicity 104 As Simple as ABC 105 The ABC of Business Smarts 106 Born to Succeed 108 Success Redefi ned 110 ABCs at home 113 ABCs at the offi ce 114 ABCs in the world 116 Balancing Personal Needs with Business Demands 117 Think Ahead 119 What Companies Expect of You 124 Chapter Eight: Expect the Unexpected—A New Kind of Leadership 125 Those Nasty Missing Links 125 Do More with Less 129 What Smart Companies Do 132 Ten Common Mistakes When Entering Emerging Markets 134 Case Studies in Simplicity 138 Case #1 138 Case #2 138 Ten Tenets for Business Success 139 xiv Borderless Leadership The Five Tenets for Business Perspective Are 140 The Five Tenets for Business Survival Are 141 Smart Strategies 144 Commoditizing International Business 145 Examples of information you should consider gathering, directly or indirectly 147 What not to commoditize 148 A New Kind of Global Leadership 148 Risk Management—A

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