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60-Day Entrepreneur: Create Your Own Lifestyle Business, Scale Your Income, and Live Life on Your Terms

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60-Day Entrepreneur: Create Your Own Lifestyle Business, Scale Your Income, and Live Life on Your Terms All Rights Reserved. No part of this book may be reproduced in any form without written consent from the author. Those sharing reviews online or offline are encouraged to use brief quotes from the book. This book is for informational purposes only. Every effort was made to ensure that the information contained within this book is correct as of the date of publication. The author and publisher do not assume any liability whatsoever for the accuracy and completeness of the information contained within neither this book nor the mentions of other websites, companies, people, and information not directly created by the author or publisher. The reader acknowledges that this book is not to be construed as legal advice. If legal, accounting, or any other professional advice is needed, the reader should seek out a qualified professional. Any earnings mentioned in this book are those of the author or other business owners and are not to be considered as guarantees of any actual earnings. As always, the reader assumes all risk of starting his or her own business and any success will be completely dependent on his or her own efforts. Clone My Business: A Step-by-Step Guide to Creating A Successful Online Marketing Company Just Like Mine Learn More at: Amazon.com/dp/B00NAGQ88E Clone My Online Marketing Business: From $0 - $5k/mo in 90 Days Learn More at: FamilyRocketship.com/CloneMyBusinessCourse The 60-Day Entrepreneur: Create Your Own Lifestyle Business, Scale Your Income, and Live Life on Your Terms NOTE: This course accompanies this book. It has step-by-step video lessons, downloads, tools, discussion areas, & more. If you’re looking to get a faster start to your business, this course will help. I created the course to make the content from the book more interactive to help you take effective action. Additionally, the course is a living breathing thing. I'm constantly grooming the material and adding more to make this the best resource available anywhere on how to start a lifestyle business - all at a really affordable price. Learn more at: FamilyRocketship.com/60Day This book is dedicated to two people... First, to my wife Heidi. As you’ll see, she kicked me in the butt to finally embrace my true identity as an entrepreneur and get busy providing our dream life. If it weren’t for her, I might still be sitting in a cubicle right now, loathing my life. Heidi, I love you. I owe you big time. Free foot rubs for life homie! Second to you, my new entrepreneurial amigo. If you’re reading this, I know there’s a small flame burning within you that wants something more. My job is to stoke the fire. You want freedom. You deserve freedom. Now, let’s get to work making it happen! PREFACE 8 INTRODUCTION 10 PART I: QUESTIONING HOW YOU MAKE MONEY Chapter 1: Changing Your Paradigm 16 Chapter 2: College, Jobs, & the Future of Money-Making 21 Chapter 3: Why You Need To Be an Entrepreneur 28 PART II: THE LIFESTYLE BUSINESS Chapter 4: The 21st Century Business Model 37 Chapter 5: A Focus on Profit and Happiness? 45 PART III: FORMING YOUR BUSINESS FOUNDATION Chapter 6: Mental Hacks to Make Your Business a Success from the Start 55 Chapter 7: Overcoming the Most Common Challenges Getting Started 70 Chapter 8: Make a Personal Inventory of Your Skills 82 PART IV: GROWING YOUR BUSINESS Chapter 9: How to Have 100% Business Success Rate 89 Chapter 10: Your 60-Minute Business Action Plan 98 Chapter 11: Setting Up Your Business Online 108 Chapter 12: Setting Up Your Business Offline 116 Chapter 13: Sales - The Secret to Your Success 121 PART V: SCALING YOUR BUSINESS TO FREEDOM Chapter 14: How to Get On Top Of Your Business 136 Chapter 15: Setting Up Your System 142 Chapter 16: Building & Growing Your Team 149 Chapter 17: Taking Your Business to the Next Level 160 APPENDIX A: LIFESTYLE BUSINESS IDEAS 168 APPENDIX B: YOUR 60-DAY GAME PLAN 180 ABOUT THE AUTHOR 185 JOIN THE PARTY! 186 "The best way to predict the future is to create it." -Peter Drucker, Author & Business Expert "What is that?" my wife said. “Well, it's a fax machine," I said with a tone that was like, duh! "But why did you buy a fax machine? I just don't get it!" My wife was upset and she was ruining the thrill that normally comes when unwrapping a shiny new electronic toy from its packaging. "I just don't understand, when we have like zero money, how you can justify buying a fax machine?" "I told you already. I need it so that clients can fax me their contracts." "But you don't have any clients! You haven't even made a single sale!" She was right. Deep down I knew she was right. It stung. It hurt. And it was a huge wake up call. Would you like to know why I bought the fax machine? Wait for it… wait for it… I wanted to be a life coach. Yep, but not just any life coach! A professional, “certified” life coach. I already spent $2,500 of borrowed money to pay for a certification and yet I came out of it with no business plan and no paying clients whatsoever. Don’t get me wrong. There’s nothing inherently wrong with being a life coach - as long as it’s founded on real business practices. Which I wasn’t doing. But I did what I thought I was supposed to do! In my mind, I was already a hugely successful professional, certified, life coach. Now all I had to do was to “create the space” and the business would follow… right? I got busy setting up an office for myself. I bought a brand new desk, telephone (yes, a landline), pens & pencils, business cards, and even a freaking fax machine... for $230... that we didn't have. I had the entrepreneurial desire. I just didn’t have any skills to back it up. Still no clients and still living on borrowed money. With my tail between my legs, and a kid on the way, I returned to the land of employment. After some searching on Craigslist and schmoozing some placement agencies, I landed a good-paying job that was close to home. I wasn't free to hang out with my family whenever I wanted, but at least we had money for rent. With the new job, something marvelous happened. I learned two very important things: 1 - I wasn't cut out to have a job – my personal freedom was way too valuable for me to give up 8 2 - I needed to learn how to create a real, profitable business that would allow me to leave the land of employment With a head full of Tim Ferriss (The 4-Hour Workweek) and Gary Vaynerchuk (Crush It), I started my own business. This time I knew exactly what I needed to do. I already spent every spare moment I had learning general business skills and focusing heavily on sales and marketing. After all, in business if you don’t have sales, you don’t have anything. I wasn't interested in creating the next Google. I didn't want investors. I didn't want a job. I didn't even want millions of dollars. What I wanted was a lifestyle. I wanted to do whatever I wanted, whenever I wanted, with whomever I wanted. And I wanted a business to pay for it. In other words, I set about to create a lifestyle business. I bootstrapped and sold services to real paying clients. In my first 30 days, I made $2,050. Certainly nothing to brag about but I was ecstatic. I had proof that I could sell and that I could make money without a job. After that first month, I spent the next two years scaling the business. I put systems in place. I put a team in place. I got on top of my business. And then I took off to live in the Caribbean for 2 1/2 years together with my family. As I write this little preface to what I hope is a really helpful book, I'm looking outside to a country that isn’t my own. Next month, I board a plane leaving from London going back to the United States after being away for 3 years and spending the last 5 months living in Europe with my wife and three kids - all paid for by the business I created. When I reflect on that previous Sean, the Sean who desperately wanted to be free but had no idea how, I can't help but think of all of the emails I've received. They're emails from people also looking to free themselves from their jobs, start a profitable business, and just plain have a better life together with their loved ones. And that's who this book is for. It's for all the "Sean’s" out there who can't stand sitting in traffic only to sit in a cubicle all day. It's for all the people out there who see photos of tropical beaches or castles in Europe or safaris in Africa or outback adventures in Australia and dream of being there themselves. It's for all the people who want to start a business and make their own money but aren't sure where to begin. It's for all of the people that just plain want to decide what they're going to do on a Tuesday morning.
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