Music Streaming Around the World

APAC EUROPE LAT AMERICA MEA NORTH AMERICA

70% 46% 61% 63% 60%

MIN MAX MIN MAX MIN MAX MIN MAX MIN MAX

01:12 00:48 01:26 01:14 01:15

33% 28% 21% 53%* 22% 8% 7% 44% 46% 16% 12% 63% 43% 18% 13% 48% 28% 25% 12% 44%

KEY Music services Streaming on... Spotify faces strong regional 00% % who stream music QQ Music Kugou Kuwo Spotify 64% competition

Average daily time hh:mm SoundCloud Deezer Anghami Nogoum FM streaming music 40% Half of all 16-24s

% watching music stream music on videos on YouTube % services used Pandora iHeartRadio mobile last month 27%

Radio vs Streaming by Age Where Millennials Still Listen to Average daily time (hh:mm) listening to... Streaming Services Radio More Radio than Streaming

01:37 00:38 01:16 00:55 01:01 01:05 00:44 01:09 00:23 01:03 Austria 00:49 01:47 Poland 01:16 01:40

Netherlands 01:09 01:50 Belgium 00:46 01:10

Germany 01:00 01:39 Switzerland 01:04 01:16

Portugal 00:45 01:09 South Africa 01:31 01:38

16-24 25-34 35-44 45-54 55-64

Account Sharing Cross-Platform

% of users who share their account Streaming

% of users who listen to these services 29% There are 3.6 music streamers for every 18% paid subscriber 31% 30% Streaming service 20% users are listening across multiple

platforms 42% 40% 33% 27%

Most Popular Music Genres among Millennials OPPORTUNITIES FOR 16-34s’ 31% STREAMING SERVICES top interest is music of internet users Rock Hip-Hop / R&B follow musicians on social SOCIAL VIDEO 37% 48% of internet users use of music streamers Younger users prefer access to social for entertainment watch videos on social ownership and prefer making playlists to listening to radio. They also like searching for SMART EVENTS new music from a wide range 54% 60% of artists of music fans use smart of Spotify Users are home entertainment more likely to say they products regularly attend gigs Pop / Top 40 Dance Acoustic Hong Kong South Korea Philippines Unless stated otherwise, all ﬁgures are taken from Q4 2017 wave of research among 97,317 Netherlands Thailand Turkey internet users aged 16-64 across 42 countries.

Taiwan Vietnam *excluding China