View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Repositório Comum GeoJournal of Tourism and Geosites, Year VI, no. 2, vol. 12, November 2013, pp. 203-213 13Year ???, no. ?, ??? 20??, p. ???-??? ISSN 2065-1198, ISSN-L 2065-0817 Article no. 121011-138 Article no. ??????-??? LISBON EXPERIENCE. MOBILITY, QUALITY OF LIFE AND TOURIST IMAGE: A SURVEY Luca ZARRILLI* University “G. D’Annunzio” of Chieti-Pescara, Department of Economics, Viale Pindaro 42, 65127, Pescara, Italy, e-mail:
[email protected] Miguel BRITO Escola Superior de Hotelaria e Turismo do Estoril (Portugal),
[email protected] Abstract: Tourists recently awarded Lisbon as the best city break destination in Europe. This article analyses the various types of tourist experience in the city of Lisbon. The research method is the questionnaire, aimed at investigating the choices of tourists in the area of mobility, their perception of the quality of life and their level of appreciation of neighbourhoods, landmarks and infrastructures. There is an obvious link between the quality of life and the quality of the tourist experience but it is difficult to measure it. Through this questionnaire, we hope to have made a small contribution to the understanding of the perceptive sphere of the individual and his choices in terms of behaviour, which are an essential element of any strategy for tourism marketing. Key words: Lisbon, questionnaire, mobility, quality of life, perception * * * * * * GENERAL FRAMEWORK The region of Lisbon has always played an important role as a tourist destination in Portugal. Tourism in the city of Lisbon, in particular, is now of paramount importance for Portuguese and international cultural tourism, with global revenues amounting to 562 million euros in 2011 (Turismo de Portugal, 2012).