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Home , Ham, Salumi

FOR IMMEDIATE RELEASE

CONTACT: Sarah Kim Fra’ Mani Handcrafted Foods: 510.526.7000 [email protected]

FRA’ MANI HANDCRAFTED FOODS INTRODUCES TWO NEW ARTISAN

BERKELEY, CA (May 8, 2015) -- Fra’ Mani Handcrafted Foods, a leading artisanal producer of , is proud to announce the expansion of its successful cooked salumi line of products with two new artisan hams:

● Fra’ Mani Sweet Apple

● Fra’ Mani Hot Ham

Fra’ Mani Sweet Apple Ham and Hot Ham are the latest additions to the company’s popular cooked deli line, which consists of Classic , Salame Rosa (salame cotto), Rosemary Ham, Smoked Ham, Roasted Loin, Turkey Galantine and Spicy Capicollo.

Fra’ Mani Sweet Apple Ham will be available to Fra’ Mani distribution partners beginning May 20, 2015, and Hot Ham beginning June 3, 2015.

“This expansion of our cooked salumi line provides consumers with greater variety and access to Fra’ Mani products” said Paul Bertolli, Fra’ Mani Founder & Curemaster.

Fra’ Mani Sweet Apple Ham comprises three major muscles of the pork leg - inside round, outside round and eye of round. The legs are trimmed carefully, leaving a thin layer of flavorful cover fat on the outside. The muscles are lightly brined, formed by hand into a teardrop shape, trussed, and lightly smoked over natural hardwood. Fra’ Mani Sweet Apple Ham has an appealing light complexion and is infused with the flavors of apple juice and brown sugar, two major components of the .

Fra’ Mani Hot Ham is made from the knuckle of the pork leg, situated above the shank on the bottom of the pork leg. This muscle is lean and dark in color with a distinctively intense flavor. After careful trimming, the knuckle muscle is lightly brined, seasoned liberally with Calabrian red pepper, and smoked over natural hardwood. Fra’ Mani Hot Ham has an appealing rosy face, smoky aroma and piquant flavor, and its compact muscle grain results in a fine texture.

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For both new hams, although water is “picked up” in the process, it later evaporates completely during cooking. Thus, the hams are simply HAM with no resulting added water in the finished product. A long “Delta” cycle is used to ensure a moist and supple texture in the finished hams.

Consistent with the company’s well-established practice of using ingredients of the highest quality from sustainable sources, the pork for both new hams comes from family farmers committed to the well-being of their and their land. The animals are never given antibiotics, artificial growth hormones, growth-promoting agents or meat by-products, and are raised on pasture or in deeply bedded pens.

About Fra’ Mani

“Fra’ Mani” is Italian for “brothers’ hands” and conveys the message "from our hands to your hands.” Fra’ Mani Handcrafted Foods was founded by nationally-recognized chef and author Paul Bertolli, who is also its hands-on curemaster, and is the culmination of his passion for delicious, handmade food, using the finest raw materials from trusted sources.

Fra’ Mani’s position as a leader in its field is registered (i) in the numerous awards and accolades it has received, including a sofi Gold Medal for its Salame Gentile by the Specialty Food Association and Good Food Awards for each of its Salame Toscano, Salame Calabrese and Salame Nostrano, and (ii) by the testimonials of various authoritative voices from the food world, including Marcella Hazan, acclaimed teacher of and author of Italian cookbooks:

“Until Paul Bertolli came along, the food I was most homesick for was a tender Italian that tasted above all of the sweet pork flesh from which it was made. Paul has banished my homesickness. He uses hogs as well bred as any in Parma, seasons the meat with a light hand and a judicious palate, and stuffs it in thick casings that keep the salami from drying out as it cures. I also adore his , the best in the country, and as good as the best I ever had in Italy.”

Please visit www.framani.com for additional information.

Find Fra’ Mani on Facebook and follow on Twitter.

Source: Fra’ Mani Handcrafted Foods

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