Thus spoke Monica Aldama Cheerleading and Nietzschean transcendence © Aurélien Daudi Department of Sport Sciences, Malmö University Author contact <
[email protected]> Published on idrottsforum.org 2020-06-09 This article is a philosophical examination agate into and include the field of sports in of the six-part documentary series, Cheer, general, likening the arduous training and which debuted on Netflix on the 8th of attainment of mastery in sports to what I call January 2020 to widespread enthusiasm. It the Nietzschean transcendence. centres around a dedicated young cheerlead- ing squad at Navarro College in Corsicana, aurélien daudi is a Ph.D. student at Malmö Texas, and their celebrated coach who rules university. The subject of his research is the the team with an iron fist, as they prepare for thriving domain of social media, particularly the annual college cheerleading champion- the digital culture surrounding fitness which, ship. Part of the attention garnered by the through the advent of social media, has documentary series was directed towards the grown immensely in popularity and appeal, coach and her unconventional, stern meth- recruiting into its midst young people from ods of leadership, which, to some, seemed to all over the world. He posits a dialectical forego the best interests of the cheerleaders synergy between fitness as a social practice in favour of the pursuit of results. In applying and the governing values at the heart of social the philosophy of Nietzsche, notably his per- media, leading to the legitimization and pro- haps most famed work, the enigmatic Thus motion of cultural norms utilizing the body Spoke Zarathustra, I present an alternate as an object of social validation.