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Promoters Guide Santa Ana Star Center
TABLE OF CONTENTS
Page 3 Directory
Page 4 Facility Description
Page 5 Ticketing and Box Office
Page 6 Marketing
Page 7 Marquee
Page 8 Miscellaneous
Page 9 Seating & Configuration Page 10 Rigging Grid Page 11 Production
Page 13 Rules and Regulations Page 14 Local Services
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DIRECTORY
GENERAL MANAGER BOX OFFICE MANAGER Shane Cadwell Lee Ann Jurgens 505-891-7330 505-891-7347 [email protected] [email protected]
ASST. GM / DIRECTOR OF OPERATIONS DIRECTOR OF CORPORATE SALES Mat Bolinger Mary Brown-Montanez 505-891-7334 505-891-7338 [email protected] Mary_brown-
EVENT MANAGER
Indy Powers SPECTRA FOOD SERVICES & HOSPITALITY 505-891-7348 Greg Archuleta [email protected] 505-891-7311
DIRECTOR OF MARKETING
Alex Archuleta BUILDING ENGINEER 505-891-7302 Richard Griego [email protected] 505-891-7331 [email protected]
DIRECTOR OF FINANCE
Christine Garcia 505-891-7314 [email protected]
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FACILITY DESCRIPTION LOCATION & DIRECTIONS
The Santa Ana Star Center (SASC), located in Rio The Santa Ana Star Center is located Rancho, NM is a 7,000 seat multi-purpose approximately 20 miles north from downtown facility which opened its doors in October 2006. Albuquerque off of Unser Blvd. just southwest The SASC leads the field among venues in New of US 550 and west of I-25. The address is 3001 Mexico and is home to the New Mexico Stars Civic Center Circle NE, Rio Rancho, NM 87144. Indoor Football team. With 165,000 square feet From I-25 of extended floor space, the Santa Ana Star Center is ideal to host concerts, sporting events, Taker exit US 550 in Bernalillo family shows, conferences, banquets, and cultural programs. The arena features a single Head west of US 550 concourse, and has 27 suites and 4 party suites, as well as a large club lounge for dinners and Turn left on Paseo del Volcan; proceed to Santa parties. The technical expertise and dedication Ana Star Center of the SASC staff ensures that audiences will be dazzled and entertained with shows they will never forget. The Santa Ana Star Center is From Paseo del Norte owned by the City of Rio Rancho and managed by Spectra Venue Management, formerly Global Travel west on Paseo del Norte to Golf Course Spectrum, the fastest growing firm in the public assembly management field with more than Turn right on Golf Course to travel north 100 facilities worldwide. Turn left on McMahon Blvd Turn right on Unser Turn right on Arena Drive; proceed to Santa Ana Star Center
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TICKETING & BOX OFFICE
The Box Office at the Santa Ana Star Center is Will Call Windows fully computerized through Spectra Ticketing and Fan Engagement, formerly Paciolan. The The Will Call handles all last minute ticketing. ticketing system provides standard and Will Call tickets will be released only to the customized promoter reports including ticket person whose name appeared on the ticket audits and settlement reports. envelope. Guests may leave tickets at the Will Call window; however SASC is not responsible All tickets for admission for any ticketed event for unclaimed tickets. Valid ID is required to scheduled at the SASC must be sold and pick up all tickets and passes. On purchased distributed through the SASC Box Office. The tickets the confirmation number and credit card Box Office is fully equipped to staff on location. used to purchase will also be required. In addition, tickets are available online (www.SantaAnaStarCenter.com), over the Lost or Stolen Tickets phone (1-888-694-4849) and at the Santa Ana If tickets are lost, stolen, or not received in the Star Casino (Santa Ana Pueblo, NM). mail, customers need to contact the original Payments Accepted at the Box Office point of purchase. The SASC will do its best to replace the tickets, but re-issuance of a lost or The Box Office accepts all major credit cards stolen ticket is not guaranteed. If original tickets and cash for ticket purchase. purchased can be verified, the Box Office will replace the ticket with a pass that will only be Box Office Hours available at the Will Call Window. Valid ID required. Monday-Friday 10am- 5pm Cancelled or Rescheduled Events Refund/Exchange Policy In the event that a performance is cancelled or No refunds or exchanges for tickets purchased for any event. Scalping or selling tickets at or rescheduled, information is immediately sent to near the Santa Ana Star Center is prohibited. the local media for distribution and placed on our website (www.SantaAnaStarCenter.com). If an event is cancelled, refunds will be available at the original point of purchase
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CNMCC campus location, and Presbyterian Hospital UNM Sandoval Regional Medical Center. Rio Rancho sits approximately 20 miles North of downtown Albuquerque and the ABQ MARKETING International Sunport.
Marketing Support The median age in Rio Rancho falls right around 35- however, there seems to be two extremes Marketing has a full in house marketing that offset that number. The citizens have a department who can assist event promoters large concentration in young professionals or with all marketing needs. The marketing older retirees who have spent 20+ years in the department can negotiate and place print and workforce-mostly outside of NM and are now broadcast schedules; use internal and external opting to retire and relax. e-mail databases to expand viral marketing efforts; and generate and implement an - Population as of July, 2011 (est.) 89,320, effective grassroots marketing campaign. In - Listed among the fastest growing addition, the SASC marketing team can utilize communities in the nation with a 65.4% their relationships with local media to generate growth rate between 2000 and 2010 nd additional coverage through trade schedules, - 2 lowest crime rate in NM press release, media pitches and securing - Average HHI-$69,250 within the city limits interviews. - Cost of living falls 4.3% under the national average-making RR an affordable city in Group Sales which people tend to get more for their money in terms of housing and living For most events, groups of 10 or more will expenses. receive a discount to ticket sales. SASC in house group sales department actively pursues large The Albuquerque Metro area is served by a groups to purchase tickets for certain events at variety if local television stations reaching the arena. Through an established list of group approximately 900,000 homes. The major sales contact, a group sales plan can be created network affiliates are KASA (FOX), KOB (NBC), to fit almost any event. The group sales KOAT (ABC), KRQE (CBS), KNME (PBS), KWBQ department executes each sales plan with viral (CW), KLUZ (My50), KASY (MNT). and telemarketing campaigns to reach the target demographic for each event. SASC offers The Albuquerque Metro area radio airwaves group pre-sale opportunities, personal one-on- offer a variety of locally produced one service, fundraising opportunities, and programming: Clear Channel, CBS Radio, Emmis much more to maximize ticket sales and repeat Communication, and ESPN Radio. business. Please contact the Group Sales Manager for more details or visit the group sales information on the SASC website.
Market Information
Rio Rancho is a growing market. Since 2000 Rio Rancho’s growth has included the City Center, Santa Ana Star Center, HP Tech/Sales support center, University of New Mexico West Campus,
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CITY CENTER MARQUEE
The City Center Marquee will display messages Legible Design Illegible Design from 5 AM - 11:50 PM daily. The marquee will display no more than 8 unique messages at a time. Meaning that over the course of each hour there will be a maximum of 8 messages that will be displayed every 8 seconds. Choose Images Wisely: If you are using an image take a small object and make it large DIGITAL CREATIVE GUIDELINES AND SPECS rather than taking a large object and making it small. Avoid using landscapes or complex File Type: JPEG scenes. The less visual images the best. Color Mode: RGB Legible Design Illegible Design Art PIXEL Dimensions: 198 h x 234 w
Make the Text Large: The designs should be simple, clear and easy to read. You want them to be legible from at least 300 feet away. The examples provided are shown at actual Get the Point Across: Simplify everything. Use design size. Even though the sign is big, if the design is not legible on your computer it will not no more than 10 words on the entire design. This includes logos and taglines as well as the be legible on the sign. core message. SUBMISSION GUIDELINES Design with High Contrast: Do not use subtle Please submit your design to Alex Archuleta at font such as script use bold fonts to jump off of the design. Use bright, bold contrasting colors. [email protected] Being subtle does not work at great distances. Do not use white, beige or neutral backgrounds.
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MISCELLANEOUS Sponsorship Rental Rates Santa Ana Star Center owns signage rights Facility rental rates and equipment are available inside and outside the arena. Advertising signs upon request to the General Manager. or banners promoters wish to display must be pre-approved by the SASC management. Insurance Front Row Marketing is responsible for all Each event must provide public liability signage at the SASC. Front Row Marketing is an insurance with a minimum combined single international sports and entertainment limit of one million dollars naming: The Santa marketing company specializing in the Ana Star Center, The city of Rio Rancho, and development of contractually obligated revenue Global Spectrum as additional insured. for facilities, teams, colleges, municipalities and sports properties. As a consultant, Front Row Food and Beverage develops, implements and manages the sales process for key revenue sources such as All concessions and catering are operated by premium seating, Facility Naming Rights, Venue Spectra Food Services & Hospitality, formerly Advertising, Sponsorship Evaluation Analysis, Ovations. They will work together with the Sponsorship Sales and Vending Rights. Santa Ana Star Center to determine the number of stands required. For catering information, If Requested, Front Row would be able to please contact Food Services & Hospitality at provide professional services dedicated staff 505-891-7311 or 505-891-7375. and resources to ensure sponsorships are sold and executed in an appropriate manner that is Parking respectful of the organizing committee’s needs. Over 1400 parking spaces are available for guest Front Row Marketing currently employs two full parking. In the loading dock, there is adequate time employees at the Santa Ana Star Center. parking for approximately 3- 52’trailers and 5 Front Row receives commissions based on busses. selling inventory as set, defined and created by Front Row Marketing.
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SEATING & EVENT
CONFIGURATION
End Stage 180 Center Stage Floor: 2,000 Floor: 1,424 Bowl Seating: 4,731 Bowl Seating: 5,859 Total Capacity: 6,731 Total Capacity: 7,283
Half House Floor: 672 Bowl Seating: 2,380 Total Capacity: 3,052
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PRODUCTION
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Lighting dimensions are 2512w x 24h. Both with a The in house lighting system is comprised of 300dpi. bowl lighting and corridor lightening (including event, concourse, and suite level lighting) this is Electricity controlled through an ETC lighting system with All show power at the Santa Ana Star Center are master control in the Audio Visual Booths in the 3 phase with com loc connections. A house suite level of the southwest corner. The main electrician is available for all power control panel includes capability to shutter the connections. arena bowl sports lights and to douse them completely for an instant blackout. Specific built SHOW POWER in lighting designs and a computer interfaced LOCATION Amps Amount system in which specific lighting designs can be Catwalk 200 1 created or tailored depending on the needs of Stage Left 200 2 the event. Stage Left 400 1 Stage Right 200 1
Stage Right 400 3 Spotlights Upstage 100 1 Four (4) Lycian Spotlights are available for use. Center All spotlights are located on the east end of the Inside Loading 200 2 arean on the cat walk. Dock Doors
Intercom SHORE POWER Santa Ana Star Center has four (4) in house LOCATION Amps Amount Clear-Com headset communication systems South Side of 50 2 with strategically located stations. Our intercom Loading Dock system is compatible with other headset Against 50 3 building communication systems including RTS System.
Load In Video Board Show load in is located on the west end of the The Santa Ana Star Center is equipped with Santa Ana Star Center, approximately 120 feet Daktronics video board and LED Ribbon Board from the arena floor. SASC has three sunken located on the north and south side of the loading docks with dock plate and automatic arena. The video board features video levelers. The facility also has an elephant door capabilities for special presentations, crowd with a mild ramp up to its entrance. There is shots, instant replay and sponsor opportunities. adequate parking for approximately 3- 52’ SASC also has an in house TV/Video system that trailers and 5 busses. includes three (3) cameras. In addition, there are several TV monitors located in the lounges, suites and throughout the concourse level.
The video board graphic dimensions are 464w x
240h. The LED/Ribbon board graphic
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Staging the Event level and have shower and restroom The Santa Ana Star Center owns a Stage Right facilities. portable stage that is available for use. The There are a total of two locker rooms for show stage is flexible in location, dimension and use. Each has shower and restroom facilities. configuration. Stage size is variable to be set as There is one production office available, located large as 60’ x 40’ with a height if 4’ x 6’. in the same hallway as the dressing room. Included in the portable stage system Phone lines are available for all back of house configuration are eighty (80) 4’ x 8’ decks, thirty rooms for 100 activation fee each. (30) 4’-6’ frames, two (2) sets of steps, one(1) ADA compatible handicap ramp, railing and House Reduction System black stage skirt. Santa Ana Star Center has a House reduction System with nine motors and three trusses. In addition, mix staging is available for use. Curtain is split into 3 sections, center section of There are six (6) Stage Right z-frames and six (6) 80’ x 50’, and (2) the wings are 60’x 50’with 3’ x 8’decks. This mix build is adjustable from 9’’ provision to block additional seating. “blackout” to 18’’. curtains also installed in each vomitory and on all levels as light reduction curtains. Pyrotechnics Pyrotechnics are allowed with a permit issued Telephones by the Rio Rancho Fire Department. A one Telephones can be installed in any dressing month advance notice is required. There will be room, locker room and other arena locations. a designated room used for sorting There is a $100 charge for each line installed. pyrotechnics. When pyro is used, a Rio Rancho For use of existing land lies, the cost is Fire Inspector will be present one hour prior to $100/day/line. Long distance charges will be show and sign out at the end of the show. billed based on usage.
Rigging Forklift Height of the entire grid is 50’ from arena floor. Santa Ana Star Center owns 2 Toyota fork Lifts End stage grid area distances set between the which are available for use. One lift has a beams are 12’6’’- 20’4’’ wide and 10’4 deep. 3,500lbs lift, and the other can lift up to Maximum load for single span is approximately 4,500lbs. Both have a fork length of 4ft, lift up 5000lbs, but can vary from beam to beam. 17ft. and a fork length of 4ft. Both forks are Maximum total show load is 80,000lbs in center propane fueled. Extensions are available. grid and 100,000lbs end stage grid.
Dressing Rooms/ Locker Rooms There are a total of 3 dressing rooms available for show use. Dressing rooms are flexible and vary in size. All rooms are located southeast on
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RULES & REGULATIONS Smoking Smoking is not permitted inside the Santa Ana Guest Rules Star Center or within 25’ of the facility. A Santa Ana Star Center strives to provide its designated smoking area is available on the guests with a safe, comfortable and enjoyable Northeast corner of the concourse level. atmosphere. Therefore, the SASC has established the following guidelines: Alcohol 1. Guests interfering with other guests’ Alcohol is available in concession stands or ability to enjoy the events may be through catering purchase from Spectra Food subjected to ejection Services & Hospitality. 2. Guests using foul or abusive language
or inappropriate or unacceptable Cameras and Recording Devices gestures may be ejected from the As a general rule, only personal non- Events Center professional cameras are permitted. No audio,
3. Guests appearing impaired may be video or professional cameras of any kind are ejected from the SASC and turned over allowed without management approval. to the authorities
Leaflets/Brochures Items NOT Permitted: Distribution of any printed materials or selling Helium balloons of any items is prohibited on the Santa Ana Star Center grounds, including the parking lots, No adhesive tape on walls, seats or any walkways, and inside the facility unless equipment in the arena permission from Santa Ana Star Center man- Nails and screws are not to be driven agement has been granted. into the SASC’s floor, ceilings, chairs and walls No Re-Entry Policy Vehicles are not permitted in the facility Once a guest or patron leaves the Event Center without prior written approval. during an event, there is no re-entry permitted Backpacks unless another ticket is purchased. Outside food and Beverage
Animals or Pets Re-Selling of Tickets Laser Pointers Re-selling of tickets by private parties is Weapons (knives, guns, spikes, etc.) prohibited on the Santa Ana Star Center’s properties. Knives Fireworks Selling of Illegal Merchandise Drugs or Drug Paraphernalia Selling of illegal merchandise (merchandise not solid under the approval of Santa Ana Star Center management) is prohibited on SASC’s property as well as by the city ordinance.
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LOCAL SERVICES
ACCOMADATIONS RESTAURANTS These are just a few of the great restaurants in Hyatt at Tamaya Rio Rancho located just minutes from SASC. For 1300 Tuyuna Trail a complete listing go to: Santa Ana Pueblo, NM 87004 VisitRioRancho.org/dining 505-867-1234
Hilton Garden Inn Joe's Pasta House 1771 Rio Rancho Boulevard SE 3201 Southern Blvd. SE Rio Rancho, NM 87124 Rio Rancho, NM 87124 (505) 896-1111 Phone: (505) 892-3333
O'Hare’s Grille & Pub HOSPITALS 4100 Southern Blvd. SE Presbyterian: Rio Rancho Rio Rancho, NM 87124 4005 High Resort Blvd. SE Phone: (505) 896-0123 Rio Rancho, NM 87124 505-462-6000 The Local Brewhouse Lovelace Westside Hospital 300 Unser Blvd SE 10501 Golf Course Rd. NW Rio Rancho, NM 87124 Albuquerque, NM 87114 Phone: (505) 994-2007) 505-727-2000
The Point Grill UNM SRMC 3001 Broadmoor Blvd NE 2500 Parkway Ave NE Rio Rancho, NM 87144 Rio Rancho, NM 87124 505-994-7000 Phone: (505) 903-7453
Toro Burger 1465 Rio Rancho Dr. SE Rio Rancho, NM 87124 Phone (505) 892-1700
Turtle Mountain Brewing Co. 905 36th Place SE Rio Rancho, NM 87124 Phone: (505) 994-9497
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