Bronson Children’s Hospital Run & Walk
Sponsorship Opportunities Sunday, September 24, 2017 Run & Walk begins at 1 p.m.
Downtown Kalamazoo Corner of John and Lovell Streets Health Foundation
2074 1/17 Help Secure the Future of Children’s Healthcare
Funds raised at this event, and through donations to the Bronson Health Foundation Schedule Children’s Hospital Fund, go directly toward making the hospital experience the best it can be for young patients and their families. More than 2,000 people of all 11 a.m. to 12:45 p.m. ages participated in 2016, helping to raise $154,000 for Bronson Children’s Hospital Pre and Onsite Registration programs. Children’s Activities, Displays & Exhibits Your sponsorship will help sustain many pediatric life enhancement services including child life, art therapy, music therapy, palliative care and more. These services are typically not covered or are only partially covered by insurance, but are an important 1 to 2:30 p.m. part of the patient care experience. Run & Walk
As the only children’s hospital in southwest Michigan, Bronson has the responsibility 1:15 to 3 p.m. to provide medical care for thousands of children and families, but help from the Post Run & Walk Snacks community is needed to cover all of our patients’ needs. Your generous support helps and Children’s Activities ensure the highest level of pediatric care will continue to be here—close to home. Together, we can help secure the future of children’s healthcare in our community. 2:15 p.m. Awards Ceremony Learn more at bronsonhealth.com/RunWalk 2016 Event Marketing and Publicity In 2016, the Bronson Children’s Hospital Walk & Run hosted more than 2,000 participants and raised more than $154,000!
MEDIA PUBLICITY BILLBOARDS SIGNAGE & MAILINGS SOCIAL MEDIA • WKZO Radio • I-94 at 9th St. • Yard signs & posters • Bronson Methodist • WWMT Newschannel 3 • Westnedge and I-94 throughout the area Hospital Facebook • CW7 • Downtown Kalamazoo • Direct mail postcard to • Bronson Athletic Club • WVFM 106.5 Radio 7,000 area families Facebook • MLive RADIO ADS • 1,900 postcards to Girls on the • Kalamazoo Area • Kalamazoo Gazette • WKFR-FM Run participants and 200 to Runners Facebook • WRKR-FM Peacock Strut • Yelp Kalamazoo PRINT ADS • WVFM-FM Facebook • Kalamazoo Gazette • WNWN-FM ONLINE PUBLICITY • Excelsior • Women’s Lifestyle • WMUK • MLive • Good News • WKZO • WWMT • Paw Paw Courier Leader • WKZO.com • Paw Paw Flashes BRONSON PUBLICATIONS • Community Voices • Battle Creek Shopper • Bronson Employee Newsletter • Bronsonhealth.com • Bronson Foundation • Gazelle Sports DIGITAL ADS e-Newsletter • RunMichigan.com • Behavior targeted ads toward • Bronson Physician Newsletter • Michigan Runner runners, parents and donors • Bronson Athletic Club Newslet- • Kalamazoo Area Runners • MLive ter Newsletter • WWMT • Bronson Sports Medicine • Kalamazoo Area Runners Club • Facebook Connection Championship Series • Bronson Nursing Newsletter Presenting Sponsor
PRESENTING SPONSOR – $15,000 (ONE AVAILABLE) • Only logo on racing bibs • Inclusion in advertisements and promotions • Admission to VIP Tent for up to 10 guests. • Company logo featured prominently on Start/Finish sign • Company logo on t-shirts – largest format • Company logo displayed on scaffolding signage on day of event • Opportunity to hang company banner at event site • Inclusion in day-of announcements • Company logo on website with link to your website • Recognition in Bronson Health Foundation eNewsletter (sent to over 14,000 donors and Bronson employees) • Recognition on Bronson Facebook page with a link to your business Facebook • Booth space (space is limited – first-come, first-served basis) Major Sponsors
SOCIAL MEDIA PHOTO VIP TENT SPONSOR – $5,000 BACKGROUND SPONSOR – (FIVE AVAILABLE) $10,000 (ONE AVAILABLE) The VIP Tent is available for up to 10 guests • Only company logo on the social per sponsor. Specialty food and drinks will media photo background be provided for guests along with additional amenities. You will also have an opportunity • Admission to VIP Tent for up to to spend time with Bronson’s CEO, executive 10 guests leaders, board members, and Foundation staff. • Company logo featured prominently • Company logo featured on signage on Start/Finish sign throughout VIP Tent • Company logo on t-shirts – largest • Company logo on t-shirts – largest format format • Company logo displayed prominently on • Company logo displayed on scaffolding signage on day of event scaffolding signage on day of event • Opportunity to hang company banner at • Opportunity to hang company event site banner at event site • Inclusion in day-of announcements • Inclusion in day-of announcements • Company logo on website with link to • Company logo on website with link your website to your website • Recognition in Bronson Health • Recognition in Bronson Health Foundation eNewsletter (sent to more Foundation eNewsletter (sent than 14,000 donors/Bronson employees) to more than 14,000 donors and • Recognition on Bronson Facebook page Bronson employees) with a link to your business Facebook • Recognition on Bronson Facebook • Booth space (space is limited – first-come, page with a link to your business first-served basis) Facebook • Booth space (space is limited – first- come, first-served basis) Major Sponsors
ACTIVITIES SPONSOR – $5,000 AWARD SPONSOR – $5,000 FOOD & DRINK SPONSOR – (ONE AVAILABLE) (ONE AVAILABLE) $5,000 (ONE AVAILABLE) Exclusive sponsor for the kid’s activities tent • Only company logo on award lanyard • Exclusive sponsor of complimentary featuring up to 20 stations filled with health- for the 96 award winners water and snacks provided to focused, educational topics and activities. • Only company logo on participation all participants after race. Only • Only company logo featured on ribbon for all children under 13 years company logo featured on signage signage throughout the Activities tent. old (approx. 350) at the finish line food and drink area. • Company logo on t-shirts – largest • Opportunity to co-host the awards • Company logo on t-shirts – largest format format ceremony with the awards host • Company logo displayed prominently on • Company logo displayed prominently • Company logo on t-shirts – largest format scaffolding signage on day of event on scaffolding signage on day of • Company logo displayed prominently on • Opportunity to hang company banner at event scaffolding signage on day of event event site • Opportunity to hang company • Opportunity to hang company banner at • Inclusion in day-of announcements banner at event site event site • Company logo on website with link to • Inclusion in day-of announcements • Inclusion in day-of announcements your website • Company logo on website with link • Company logo on website with link to • Recognition in Bronson Health to your website your website Foundation eNewsletter (sent to more • Recognition in Bronson Health • Recognition in Bronson Health than 14,000 donors and Bronson Foundation eNewsletter (sent Foundation eNewsletter (sent to more employees) to more than 14,000 donors and than 14,000 donors and Bronson • Recognition on Bronson Facebook page Bronson employees) employees) with a link to your business Facebook • Recognition on Bronson Facebook • Recognition on Bronson Facebook page • Booth space (space is limited – first-come, page with a link to your business with a link to your business Facebook first-served basis) Facebook • Booth space (space is limited – first-come, • Booth space (space is limited – first- first-served basis) come, first-served basis) Major Sponsors
EMAIL & ACTIVE REST AREA/WATER TECH SHIRT SPONSOR VOLUNTEER SPONSOR RESULTS SPONSOR STATION SPONSOR $5,000 $5,000 $5,000 $5,000 (ONE AVAILABLE) (ONE AVAILABLE) (ONE AVAILABLE) (ONE AVAILABLE) • Only company logo on event • Only company logo on • Only Company logo to be • Exclusive sponsor of three rest sweat resistant tech shirt volunteer shirts (more than 200 featured on every promotional areas/water stations along route. (upwards of 200 shirts) volunteers) email to be sent Only company logo featured on • Company logo on t-shirts – largest • Company logo on t-shirts – largest • Only Company logo to be a banner at each stop. format format featured on real-time Active • Company logo on t-shirts – largest • Company logo displayed • Company logo displayed results webpage format prominently on scaffolding signage prominently on scaffolding signage • Company logo on t-shirts – largest • Company logo displayed on day of event on day of event format prominently on scaffolding signage • Opportunity to hang company • Opportunity to hang company • Company logo displayed on day of event banner at event site banner at event site prominently on scaffolding signage • Opportunity to hang company • Inclusion in day-of announcements • Inclusion in day-of announcements on day of event banner at event site • Company logo on website with link • Company logo on website with link • Opportunity to hang company • Inclusion in day-of announcements to your website to your website banner at event site • Company logo on website with link • Recognition in Bronson Health • Recognition in Bronson Health • Inclusion in day-of announcements to your website Foundation eNewsletter (sent to Foundation eNewsletter (sent to • Company logo on website with link • Recognition in Bronson Health more than 14,000 donors and more than 14,000 donors and to your website Foundation eNewsletter (sent to Bronson employees) Bronson employees) • Recognition in Bronson Health more than 14,000 donors and • Recognition on Bronson Facebook • Recognition on Bronson Facebook Foundation eNewsletter (sent to Bronson employees) page with a link to your business page with a link to your business more than 14,000 donors and • Recognition on Bronson Facebook Facebook Facebook Bronson employees) page with a link to your business • Booth space (space is limited – first- • Booth space (space is limited – first- • Recognition on Bronson Facebook Facebook come, first-served basis) come, first-served basis) page with a link to your business • Booth space (space is limited – first- Facebook come, first-served basis) • Booth space (space is limited – first- come, first-served basis) Event Sponsorships GOLD SPONSOR – $2,500 SILVER SPONSOR – $1,000 • Opportunity to hang company banner at event site • Recognition on Bronson Facebook page with a link to • Recognition in Bronson Health Foundation eNewsletter your business Facebook (sent to more than 14,000 donors and Bronson employees) • Company logo on t-shirts • Booth space (space is limited – first-come, first-served • Company logo displayed on scaffolding signage on day of event basis) • Inclusion in day-of announcements • Recognition on Bronson Facebook page with a link to your • Company logo on website with link to your website business Facebook • Company logo displayed on scaffolding signage on day of event • Company logo on t-shirts BRONZE SPONSOR – $500 • Inclusion in day-of announcements • Company name listed on t-shirts • Company logo on website with link to your website • Company name listed on scaffolding signage on day of event • Inclusion in day-of announcements • Company logo on website with link to your website I wish to help sponsor the Bronson Children’s Hospital Run & Walk PAYMENT I/we wish to help sponsor at the following level: CHECK: Presenting Sponsor ($15,000) Food & Drink Sponsor ($5,000) Do you want a booth? y / n Do you want a booth? y / n Enclosed is our payment of $ Social Media Photo Background Sponsor Rest Area/Water Station Sponsor ($5,000) Please make check payable to: ($10,000) Do you want a booth? y / n Do you want a booth? y / n Bronson Health Foundation VIP Tent Sponsor ($5,000) Tech Shirt Sponsor ($5,000) Do you want a booth? y / n Do you want a booth? y / n CREDIT CARD: Activities Sponsor ($5,000) Volunteer Sponsor ($5,000) Circle One: Visa Mastercard Do you want a booth? y / n Do you want a booth? y / n American Express Discover Gold Sponsor ($2,500) Award Sponsor ($5,000) Name on card: Do you want a booth? y / n Do you want a booth? y / n Email & Active Results Sponsor ($5,000) Silver Sponsor ($1,000) Do you want a booth? y / n Bronze Sponsor ($500) Billing address:
Please email logos to Liz Semaan at [email protected] by August 31, 2017 to be included on t-shirts and event signage. Please send your logo as a vector file (.eps preferred) with all text converted to outlines, and include a .jpg file for website display. Card number: Exp. date: Contact Name: Security code: Company: Signature: Address: 301 John St., Box C, Kalamazoo, MI 49007 City: State: Zip Code: (269) 341-8100, (269) 341-7948 fax Phone: Email:
Thank you for your generous support. The Bronson Health Foundation is a 501 (C) (3) charity; gifts to the foundation are fully deductible for Federal income tax purposes, subject to the limitations placed on charitable gifts by the IRS.
Keep Bronson Children’s Hospital Run & Walk in mind for next year! The last Sunday in September! 2074 2/17