Annual Review 2019 Review Annual for the Game of Our Lives Our of Game the for TIM DESMOND CHIEF EXECUTIVE
Total Page:16
File Type:pdf, Size:1020Kb
For the Game of our Lives nationalfootballmuseum.com ANNUAL REVIEWANNUAL 2019 National Football Museum Football National Annual Review 2019 Review Annual For the Game of our Lives TIM DESMOND CHIEF EXECUTIVE Photo: Jason Lock FOR THE GAME OF OUR LIVES AS A RECENT RECIPIENT OF A HALL OF FAME AWARD, I’M DELIGHTED THAT THE MUSEUM IS STRIVING TO ENSURE THE DIVERSITY OF THE GAME IS FULLY REPRESENTED WITHIN THE NATIONAL FOOTBALL MUSEUM. IT IS SO IMPORTANT TO HAVE A PLACE WHERE EVERYONE CAN COME AND ENJOY SHARING STORIES ABOUT THE NATION’S FAVOURITE GAME. — ALEX SCOTT MBE ENGLAND AND ARSENAL TIM DESMOND CHIEF EXECUTIVE IAN PENROSE CHAIR OF TRUSTEES The story of 2019 for the National Football It has been a very important year Museum has been one of constant change for the National Football Museum. and reinvention. With the delivery of our We have improved our displays and strategic plan we have set our sights on being exhibitions, strengthened our executive a leading national museum both in cultural and operational teams, developed our terms with the curation of our collection, and community programmes and made by being recognised within the sport as the several upgrades to our home in the national museum for English football. centre of Manchester. We now have a strong social purpose I am pleased to say that the above has to promote opportunity for everyone to all been made possible by the initiatives enjoy football culture and a commitment taken to strengthen our financial to rebalancing our collections, exhibitions position, not least by the successful and team, alongside our aim to increase implementation of our decision representation of women to 50%. to become a charging attraction. The year saw a range of successful new I would like to thank all of our staff, exhibitions and programmes, capped by volunteers, Trustees, Manchester City Gareth Southgate’s visit in October. The Council, funders, partners and of course England manager came to see our installation our visitors for their continuing support celebrating the 1000th England men’s game, during this year of change. produced in collaboration with The FA. I look forward to continuing with our In simple terms, our mission is to bring strategic goal of becoming a world class visitors together from around the world visitor attraction. to enjoy all that our museum offers, to share stories about football and to celebrate what for many of us is ‘the game of our lives’. 1 For the Game of our Lives VISION, MISSION Annual Review 2019 & SOCIAL PURPOSE Photo: Chris Payne OUR VISION: OUR MISSION: OUR SOCIAL PURPOSE: TO BE A LEADING NATIONAL MUSEUM SHARING STORIES ABOUT FOOTBALL EQUAL OPPORTUNITIES FOR BY 2022 EXPLORING WHY FOOTBALL EVERYONE TO ENJOY FOOTBALL IS THE GAME OF OUR LIVES As England’s only national museum We’re the place for everyone to enjoy stories Football is a great leveller, we believe that for football, we explore the impact of the about football. It’s not just what happens everyone should have the opportunity game on all of our lives and how the sport on the pitch at the highest level. It’s about to enjoy and participate in football culture. shapes our identities. Our vision is simple – the first ball you ever kicked, the first match we want to be known as a leading national you won and the last match your team lost. museum. By 2022 we will be welcoming It’s about those who’ve worked quietly one million visitors, through our doors, behind the scenes and those who’ve fought digitally and by engaging with our local for equality. communities and schools to entertain and educate. It’s about laughing, crying and celebrating. Our mission is to hear those stories and tell them for everyone to enjoy. 3 National Football Museum Football National For the Game of our Lives 2019 HIGHLIGHTS VISITOR FEEDBACK Annual Review 2019 APRIL & 210,000 104 317 THE NUMBER OF VISITORS ACTIVITIES SCHOOL AUGUST IN CALENDAR YEAR 2019 FOR FAMILIES GROUP VISITS ARE THE (incl. shop, café & evening events) BUSIEST 315,356 80,000 UNIQUE USERS TO THE WEBSITE ENGAGEMENTS ON SOCIAL MEDIA MONTHS Photo: Chris Payne TOP TEN This was my first visit to the football I really enjoyed my visit… it gives a super WHO VISITS museum with my 4-year-old son. Entry outline of the history of the game in just COUNTRIES was free as we are Manchester residents, the right amount of detail. The enthusiastic City of Manchester residents 9% but even if you live outside the area, staff are great, clearly here is a group who Rest of UK 66% the entry fee is a bargain as you get really like their jobs and their enthusiasm International Visitors 25% WHO VISIT to return for free within 12 months. comes over to the visitor. My son loved the interactive games ? 10 and spent a few hours trying everything IN VISITOR NUMBERS out. There’s plenty for adults and older kids to see and join in with too, including a penalty shootout for a small fee. 1. Our second visit here and again a fabulous CHINA What really made the experience great day! Our little boy is 9 tomorrow and he was the staff - by far the friendliest wanted to come back with his friends for 2. USA staff I've encountered anywhere. They a birthday treat. I have to say all the staff really are a credit to the museum. were friendly but in particular Aaron who 3. GERMANY made a fuss of our son knowing it was his 4. NORWAY birthday tomorrow. 5. ITALY Spot on. £10 admission gets you free repeat visits for 12 months, so… there is no rush 6. FRANCE to get round the many interlocking rooms full of memorabilia…everything and more 7. IRELAND that you would expect from a museum. I am local and I will be back, maybe even 8. NETHERLANDS a week later… and it will be free! @HENRYWINTER �OF LOCAL VISITORS HAVE � 9. AUSTRALIA ATLANTA FANS, BRAZILIANS, GERMANS AN M POSTCODE 10. DENMARK AND PLYMOUTH ARGYLE DEVELOPMENT 46% What a great place. Lots of memorabilia and interesting facts. Very knowledgeable TEAM ALL WANDERING AROUND THE and interactive staff. Plenty of hands or feet on things to do. Brilliant time out and was BRILLIANT @FOOTBALLMUSEUM 51% OF UK VISITORS FROM THE NORTH WEST & 13% OF UK VISITORS FROM YORKSHIRE there for nearly 3 hours. Highly recommend. 5 National Football Museum Football National For the Game of our Lives OBJECTS AND RESEARCH As the guardians of football’s heritage we’ve continued to expand on our knowledge and research while acquiring @KICKITOUT. a number of significant new objects Annual Review 2019 to increase the diversity of our collection. New objects range from trial caps awarded THIS. IS. BRILLIANT. WELL to Jimmy Sheldon, Bolton Wanderers captain during their three cup-finals DONE TO @FOOTBALLMUSEUM in the 1920s, Raheem Stirling’s suit from the 2018 World Cup (on loan courtesy AND @HANNAHSCULPTURE of The FA), boots worn by Alex Greenwood during the 2015 Women’s World Cup and FOR RECOGNISING THE Altrincham FC’s LGBT+ rainbow shirt. AIM 1 LEGEND THAT IS LILY PARR! We have contributed to a number of academic publications and conferences, including the International Football Conference and the ‘Jumpers for Goalposts’ TO BECOME A CENTRE OF EXCELLENCE FOR Football Culture Festival. Objects from our collection have been loaned to other STATUES OF WOMEN museums, including the FIFA museum’s FOOTBALL HERITAGE THROUGH FULLY REPRESENTATIVE exhibitions in Zurich and Paris and the FOOTBALL PLAYERS ON German Contemporary History Museum’s EXHIBITIONS, COLLECTIONS AND RESEARCH PUBLIC DISPLAY IN ENGLAND 1 ‘Very British!’ exhibition. Photo: Chris Payne RESEARCH ENQUIRIES RECEIVED EXHIBITIONS & GALLERIES WOMEN’S COLLECTION DURING 2019 2019 has seen an overhaul of the gallery spaces A key objective for the museum is to move 238 within the museum, with brighter graphics and towards 50% representation of women’s dedicated areas for temporary exhibitions. The football, with the aim of ensuring the ground floor, renamed The Pitch Gallery, now story of the women’s game is intervowen hosts regular photography and art installations throughout the galleries, rather than being covering a variety of themes. The year started displayed in isolation. with a series of punk inspired artworks by artist, music mogul and lifelong West Ham In January 2019 we opened the redeveloped fan Kosmo Vinyl and continued with behind England on the World Stage zone of the the scenes images of the 2018 World Cup with Match Gallery, for the first time including Fans for Diversity. A popular Roy of the Rovers the story of the women’s international game. retrospective ran throughout the summer and the year finished with a display celebrating In partnership with The Football Association England’s 1000th game. we have been able to collect items from the current England team. These include objects The Score Gallery on the third floor has from Steph Houghton, Alex Greenwood and hosted two new exhibitions – Football Is Art Ellen White from both the 2015 and 2019 was the culmination of a three year project World Cups. funded by The National Lottery Heritage Fund, allowing the museum to expand on In June 2019 we unveiled the first statue and showcase its collection of 20th Century of a female football player to be on public football art. Strip! How Football Got Shirty display in England. The life-size bronze statue, opened in late November and brought commissioned by Mars Inc. and created by together over two hundred colourful football sculptor Hannah Stewart, is now on display shirts from the last thirty years.