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Television New Zealand, TVNZ 뉴질랜드 방송통신 사업자 보고서 Television New Zealand, TVNZ 뉴질랜드 최대의 공영방송국 회사 프로필 ￭Television New Zealand, TVNZ는 1980년 뉴질랜드 최초의 상장여부 비상장사 지상파 방송 채널이었던 TV ONE과 1976년에 설립되었던 South 설립시기 1980년 Pacific Television의 채널 TV 2가 합쳐져 설립함 John Anthony Anderson 주요 인사 회장 - 설립 당시에는 라디오 부문이었던 Radio New Zealand와 사업분야 지상파 TV TVNZ Television Centre 함께 Broadcasting Corporation of New Zealand, BCNZ 100 Victoria Street West 산하에 있었으나, 1988년 TV 부문과 라디오 부문이 주소 PO Box 3819 Auckland 분리되면서 Television New Zealand의 주식 전액을 정부가 전화 64 9 916 7000 소유함에 따라 국영방송사로 거듭남 3억 8,180만 뉴질랜드 매출 달러('12.06) 2,790만 뉴질랜드 ￭Television New Zealand의 무료 지상파 TV 채널은 TV ONE과 EBITDA 달러('12.06) TV 2로, 뉴질랜드 내 시청점유율 1위와 2위 채널임 직원 수 약 1,000명(12) 홈페이지 tvnz.co.nz - 그 외에 디지털 TV 채널인 TVNZ 6와 TVNZ 7을 위성 방송 회사 연혁 플랫폼인 Freeview 및 Sky TV를 통해 제공하였으나 2012년 12월 SKy TV에서 2010.6 기준, TVNZ 6 채널과 TVNZ 7 채널은 방송 중단된 상태임 TVNZ Heartland 채널 개시 2008.3 TVNZ3 런칭 - 그 외에 Sky TV 상의 유료 TV 채널인 TVNZ Heartland와 2007.10 TVNZ6 런칭 Freeview 플랫폼을 통한 Television New Zealand On-Demand 영상을 제공하는 2007.5 디지털 TV 채널 개시 웹사이트도 보유함 TVNZ On-Deman 영상 2007.3 웹사이트 런칭 인터넷 포탈 사이트 ￭Television New Zealand의 주요 재원은 광고 수익임 2004 tnvz,co.nz로 재런칭 인터넷 포탈 사이트 - 2012 6 3 8,180 , 2000 년 월 기준 전체 매출은 억 만 뉴질랜드 달러였으며 nzoom.com 런칭 EBITDA은 2,790만 뉴질랜드 달러임 1994 TV2, 24시간 방송 개시 1990 SKY TV의 주식 35% 매입 뉴질랜드 방송협회 - 2012년 6월 기준, 매출과 EBITDA는 2011년 6월 대비 각각 1988 (BCNZ)에서 분리, 국영 방송화 1.1%, 15.8% 증가함 뉴질랜드 방송협회(BCNZ) 1980 산하 TV 사업부문으로 TVNZ 설립 뉴질랜드 TV 채널 시청 점유율 재무 현황 (단위: 백만 뉴질랜드 달러(NZD)) 구분 2010.06 2011.06 2012.06 매출 355.3 377.8 381.8 EBITDA 12.9 24.1 27.9 순이익 -26.0 14.0 14.2 출처: Television New Zealand *2012년 12월 기준, 1 뉴질랜드 달러 = 0.83 달러임 - 1 - 무단 전재 및 재배포 금지 뉴질랜드 방송통신 사업자 보고서 □ 비전 및 전략 ￭ 비전 o 공영 방송사로서 국민에게 유익한 정보를 전달하고, 효율적 경영과 혁신적 노력의 조화를 통해 뉴질랜드 최고 방송사로서의 지위를 유지하며, 궁극적으로 자국 미디어 산업 발전에 이바지함 ￭ 전략 o 전 세계적인 미디어 산업의 침체 분위기를 쇄신하기 위해, 비용 절감을 통한 효율적 경영과 뉴질랜드 방송 시장의 선두 사업자로서의 지위를 유지하기 위한 전략을 펼침 - ▲자본 투자, ▲혁신적 변화의 프로젝트, ▲비지니스 파트너십 등을 통해 장기적으로 뉴질랜드 방송 영상 산업의 발전을 촉진 - Google/YouTuBe, BeBo, Yahoo!Xtra, Fairfax 등 온라인 영상 사업자들은 물론, 모바일, 브로드밴드, IPTV 사업자와의 제휴를 통해 다양한 플랫폼에서 자체 제작 콘텐츠 유통을 활성화 □ 조직 현황 ￭ 주요 인사 프로필 Television New Zealand의 회장 약력 성명 Wayne Walden 직급 Television New Zealand의 회장 학력 n/a 2012.05 ~ 현재 Televsion New Zealand 회장 2007 Officer of The New Zealand Order of Merit(ONZM) 수상 n/a 매니저 디렉터 Farmers/Deka Ltd. 주요 경력 n/a 회장 Meat New Zealand n/a 회장 Project K Youth Development Programme 출처: Television New Zealand - 2 - 무단 전재 및 재배포 금지 뉴질랜드 방송통신 사업자 보고서 □ 사업 현황 ￭ TV o Television New Zealand는 뉴질랜드 정부가 100% 출자한 국영방송사로서, TV ONE과 TV 2 등 2개의 무료 지상파 TV 채널을 보유하고 있음 - 또한 뉴질랜드의 위성 방송 Freeview 및 Sky TV에서 제공되는 디지털 전문 채널 TVNZ 6 및 TVNZ 7과 SKY TV에서만 제공되는 유료 TV 채널 TVNZ Heartland도 운영하고 있으나 TVNZ 6 채널과 TVNZ 7 채널은 각각 2011년과 2012년 6월에 방영 중단됨 - TVNZ 7 채널은 2012년 7월 1일에 신규 채널인 ‘TV ONE plus 1'으로 대체됨 - 온라인상에서도 시청자들이 원하는 방송 프로그램을 감상할 수 있도록 하는 Television New Zealand On-Demand 사이트를 운영하고 있음 [ Television New Zealand의 주요 TV 채널 현황(2012) ] 구분 로고 채널명 서비스 현황 - 뉴질랜드 국내 시청 점유율 1위 채널 - 24시간 방송 TV ONE - 뉴스, 스포츠 및 국내외 주요 이벤트 방송 - HD방송 제공 무료 - 뉴질랜드 시청 점유율 2위 채널 지상파 TV - 24시간 방송 TV2 - 종합 편성이지만, 젊은 층을 겨냥한 드라마, 코미디 쇼, 시트콤, 버라이어티 쇼 등을 주로 편성 - HD 방송 제공 TVNZ - Sky TV 채널 17번 Heartlan - 과거 뉴질랜드 자체 제작 프로그램 재방영 d 위성 TV (디지털 - 2011년 3월 13일 개국 TVNZ U 방송) - 어린이, 음악, 게임, 패션, 정보 프로그램 방영 Kid - 2011년 5월 1일 개국 Zone24 - 유아 및 어린이, 교육 프로그램 방영 출처: Television New Zealand o 무료 지상파 TV 채널인 TV ONE과 TV2는 모두 24시간 방영 채널로, TV ONE은 뉴스, 스포츠, 다큐멘터리, 드라마 등 다양한 프로그램을 종합 편성하며, TV2도 종합 편성 채널이지만 TV ONE에 비해 젊은 층의 시청자들을 타깃으로 하고 있어 드라마, 시트콤, 오락쇼 등에 편중됨 - 3 - 무단 전재 및 재배포 금지 뉴질랜드 방송통신 사업자 보고서 - TV ONE은 매일 저녁 6시에 방송되는 뉴스 보도 프로그램 ‘ONE News'와 스포츠 프로그램인 `One Sport'가 주요 간판 프로그램으로 자리 잡고 있으며, 올림픽과 같은 기타 주요 국내외 이벤트를 방송함 - TV2는 국내 뉴스 및 미국․영국 등지의 뉴스를 전달하는 ‘20/20’와 늦은 저녁 시간대에 방송되는 ‘News Night' 이외에는 ‘Shortland Street', ‘Mitre 10 Dream', ‘Moon TV'와 같은 드라마 및 시트콤, ‘What Now?', ‘Are You Smater Than A 10 Year Old?', ‘NZ Idol' 등의 게임쇼 및 리얼리티 쇼 프로그램을 주로 편성하고 있음 - TV ONE에 비해 낮은 시청률을 기록하고 있는 TV2는 자체적으로 벌어들이는 재원 및 방송 제작 예산이 부족하여 높은 비용의 대규모 프로그램 제작에는 한계가 있으며, 대부분의 프로그램은 뉴질랜드 독립 방송자금위원회인 New Zealand On Air를 통해 자금을 지원받아 제작되고 있는 상황임 o 2008년부터 720 HD 방송 서비스를 개시했던 TV ONE과 TV2는 2010년 8월부터 1080i 방식으로 전환하여 HD 방송 서비스를 제공하고 있음 o Television New Zealand는 2002년 7월 제정된 Television New Zealand 시행 헌장 아래, 프라임 타임에는 프로그램의 85%를 자체 제작 뉴스나 드라마 등 로컬 콘텐츠 중심으로 편성하도록 권장되고 있으나, 현실적으로는 2개 채널에서 제공 중인 프로그램의 평균 65% 가량을 수입 프로그램에 의존하고 있음 - TV ONE은 BBC1, BBC2, ITV, Channel 4등 영국 주요 방송사의 프로그램을 중심으로 수입하고 있으며, 그 외에 미국, 호주 등 기타 영어권 국가의 프로그램도 수입․방영함 - 이에 비해 TV2는 Disney-ABC International Television, Warner Brothers. Television, DreamWorks Television, Sony Pictures Television International, 코스그로브 Cosgrove Hall, Nickelodeon, 20th Centuty Fox Television 등과 콘텐츠 수급 계약을 맺어, 대부분의 수입 프로그램은 미국의 대형 방송사 및 제작사들로부터 제공받은 콘텐츠로 구성됨 o SKY TV 채널 17번에서 방송되는 TVNZ Heartland 채널은 2010년 6월부터 서비스를 개시했는데, 100% 로컬 제작 쇼 프로그램들 가운데 특히 과거 뉴질랜드 지상파 TV에서 인기리에 방영되었던 프로그램을 재방영함 ￭ 시청률 현황 o Television New Zealand는 TV ONE이 2011년 뉴질랜드 일일 시청점유율 31.5%, TV2가 21.8%를 기록해, 전체 일일 시청률 53.3%를 차지함에 따라 뉴질랜드 방송사 중 1위 방송사로서의 자리를 지킴 - 4 - 무단 전재 및 재배포 금지 뉴질랜드 방송통신 사업자 보고서 뉴질랜드 TV 채널 시청 점유율 현황(2011) 일일 시청점유율 현황 PrimeTme(18:00~22:29) 시청점유율 현황 출처: Eurodata TV Worldwide o 2011년 뉴질랜드 프로그램 시청률 Top 10에는 TV ONE의 프로그램 9개와 TV2 프로그램 1개로 Television New Zealand가 운영하는 프로그램이 1위부터 10위까지 차지하였으며, 장르별로는 이벤트, 리얼리티쇼, 드라마, 뉴스, 매거진, 등으로 구성됨 - 시청률 1위에는 최고 시청률 28.5%를 기록한 TV ONE에서 방영된 ‘RUGBY WORLD CUP 2011-OPENING CEREMONY’가 차지하였으며, 뒤이어 TV ONE의 간판 뉴스 프로그램인 ‘ONE News'가 랭크됨 [ 뉴질랜드 Top 10 프로그램 현황(2011) ] 시청자 수 순위 방송사 프로그램명 장르 시청률 (천 명) RUGBY WORLD CUP 2011-OPENING 1 TV ONE CEREMONY 이벤트 28.5% 1,157 2 TV ONE ONE NEWS 뉴스 22.2% 901 3 TV ONE MASTERCHEF NEW ZEALAND 리얼리티 쇼 21.1% 856 4 TV2 SHORTLAND STREET 소프 오페라 20.6% 834 5 TV ONE BORDER SECURITY 리얼리티 쇼 19.6% 793 6 TV ONE THE FOOD TRUCK 매거진 18.9% 768 7 TV ONE GLOBAL RADER 다큐 18.9% 767 8 TV ONE NORTH 다큐 18.4% 748 9 TV ONE HYUNDAI COUNTRY CALENDAR 다큐 18.4% 745 10 TV ONE FAIR GO 다큐 18.4% 745 출처: Eurodata TV Worldwide - 5 - 무단 전재 및 재배포 금지 뉴질랜드 방송통신 사업자 보고서 □ 재무 현황 ￭ 기업 재무 현황 [ Television New Zealand의 재무 현황 ] (단위: 백만 뉴질랜드 달러) 구분 2010.06 2011.06 2012.06 매출 355.3 377.8 381.8 EBITDA 12.9 24.1 27.9 순이익 -26.0 14.0 14.2 출처: Television New Zealand *2012년 12월 기준, 1 뉴질랜드 달러 = 0.83 달러임 o 2012년 6월 기준 전체 매출은 3억 8,180만 뉴질랜드 달러였으며, EBITDA은 2,790만 뉴질랜드 달러임 - 2012년 6월 기준, 매출과 EBITDA는 2011년 6월 대비 각각 1.1%, 15.8% 증가함 □ SWOT 분석 [ Television New Zealand의 SWOT 분석표 ] 강점(Strengths) 약점(Weaknesses) Ÿ 뉴질랜드 최대 지상파 TV 방송사이자 공영 방송사로서의 지위 Ÿ 국내 시청점유율 1위 Ÿ TV2 채널의 높은 해외 콘텐츠 수급 Ÿ 뉴질랜드 TOP 10에 프로그램 다수 비중 보유 Ÿ 온라인 사이트 등 다양한 콘텐츠 유통 경로 보유 기회(Opportunities) 위기(Threats) Ÿ 경기 침체로 인한 광고 시장 축소의 영 Ÿ 뉴질랜드 유료 TV 시장의 성장세 향으로 매출 감소 Ÿ 디지털 TV 보급 확산 Ÿ 경쟁 방송사들의 시장 점유율 증가 - 6 - 무단 전재 및 재배포 금지.
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