Table of Contents
1.0 MESSAGE FROM THE MINISTER ...... 2
2.0 MESSAGE FROM THE CHIEF EXECUTIVE OFFICER ...... 3
3.0 EXECUTIVE SUMMARY ...... 4
4.0 MARKETING AND PROMOTIONS ...... 8
5.0 PLANNING & DEVELOPMENT ...... 15
6.0 RESEARCH AND STATISTICS ...... 25
7.0 POLICY ADVICE ...... 34
8.0 FINANCE AND CORPORATE SERVICES ...... 38
9.0 ANNUAL ACCOUNTS FOR THE YEAR ENDED 30 JUNE 2014 ………………………………………..42
Samoa Tourism Authority Annual Report 2013- 2014
1 1.0 MESSAGE FROM THE MINISTER
On behalf of the Samoa Tourism Authority (STA) Board of Directors, I wish to present the Annual Accounts for the Financial Year July 2013 -June 2014. Despite the continued challenging global economic environment, war and civil unrest in the Western World, Government of Samoa maintains to support the tourism sector, the industry, it’s partners and stakeholders as reflected in the increased budget for the Authority which amounted to $11,608,916 a 1.02% increase from that of the previous year.
Tourism continues to play a leading role in the development of Samoa with its current contribution of 20 – 20% and it is considered a priority sector for the future development of the country. Hence, we continued to embrace and assist where necessary as it proves to be the vehicle of growth for the economy of Samoa.
In terms of new development and tourism investment 16 new accommodation facilities were recorded with 9 being operational and 6 still at the planning stage. For tours and new attraction sites, additional 5 new sites were recorded for this particular period. A more interesting one was the extension of business by Samoa Lands Corporation (SLC) to include accommodation in their line of business with the Opening of its first premises called Malifa Lodge. In addition, another five star and remarkable scenery with the grand opening of Return to Paradise at Lefaga that added more choices and value for money for Tourists and our locals alike. I am more confident with the current trend and growth of Tourism in Samoa as more and more international investors had shown interest in all Tourism Related Development within our shores.
In order to manage and develop tourism in a sustainable way, we need to be able to measure what benefits tourism is bringing and how we can establish Samoa as a more attractive destination. Delivering the promise through improved services across the sector is therefore fundamental in meeting and exceeding the expectations of our visitors.
Lastly, a BIG FA’AMALO to the CEO, Management and Staff the people behind the wheel whom are turning all these planning and development into reality and working hand in hand for Sustainable Tourism day in day out.
Ia Manuia!
Tuilaepa Fatialofa Lupesoli’ai Dr. Sailele Malielegaoi Minister of Tourism
Samoa Tourism Authority Annual Report 2013- 2014
2 2.0 MESSAGE FROM THE CHIEF EXECUTIVE OFFICER
First and foremost we would like to acknowledge with gratitude the asssistance of our Development Partners, NZAid, AusAID, United Nations a name afew alongside the Government of Samoa through its annual budget allocations. With regards to the later, I humbly conveyed our thankfulness for we have just managed to deliver programmes, activities and outcomes despite its limitation to the best of our ability to ensure we engaged the Tourism Sector, the Industry and our stakeholders in our service delivery.
The content of this report, features in details programmes and activities implemented within this period as well as its direct impact and effects on Tourism Development together with issues and challenges that we had faced along the way.
Some highlights of activities implemented during this period was one the success of our first ever Tourism Community Roadshow that was staged at Lalomanu for four huge Districts – Aleipata Itupa I Lalo, Aleipata Itupa i Luga, Lepa and Lotofaga. It encompassed the three main pillars of Tagata, Siosiomaga and Agafeso’otai as the main concepts of our Tourism Development engaging Communities. Upon the success of that first Roadshow, we had decided to stage 3 more Roadshows around the Country and in both Upolu and Savaii. Another, major activity was the wide promotion of Tourism Development Act 2012 to Communities, our Stakeholders and Industry. Following that process was the general consultations for review of Samoa Tourism Development Plan 2009 – 2013.
For the very first time, Miss Sāmoa Pageant has been graduated and contracted out to the winning bidder of Manaia Event Inc. Despite that new arrangement STA remained still to provide assistance and constant advice that has proven the pageant a very successful one. A new initiative given the great assistance of SPTO to our Industry and its stakeholders and partners was the use and development of websites for bookings and reservations and least to mention, the use of social media as promotional tools. Least to mention, Tourism Industry was fortunate to host a variety of sports related events during this period that saw many enthusiasts and supporters alike travelling to our shore to participate in these very challenging events like the Swim Series, triathlon series and Iron Man to name a few. Thus, it has recorded an impressive increase of visitors inbound to 71% and compared to previous years.
Yet we continued to thank the Hon. Prime Minister/Minister for Tourism for his commitment to growing the sector. We also acknowledge the guidance and support of the STA Board of Directors in the last twelve months.
Last but not least, I thank the Samoa Tourism Authority staff for their diligent work which has contributed positively to the sector’s development this year.
Ma le faaaloalo tele lava
Papalii Matatamalii Sonja Hunter CHIEF EXECUTIVE OFFICER Samoa Tourism Authority Annual Report 2013- 2014
3 3.0 EXECUTIVE SUMMARY
This Annual Report covers the Financial Year July 2013 - June 2014. Government’s commitment to the development of the tourism sector in driving national economic growth was again evident in the approval of a $11,608,916 million budget for this financial year, an increase of about 1.02% from that of last year. The additional resources helped strengthen marketing and product development initiatives in the aim to increase demand in our source markets.
In this report it entails functions of the Authority as stipulated by the Tourism Development Act 2012, main functions of each division together with enhancement of the Policy Advisory Unit with the realization of the Sector Coordination Unit and a Policy Analyst and instead disestablished Cultural Liaison Officer as it no longer needed. Moreover, activities as per Core Outcomes of each Division as dictates by our Local Budget together with work achieved, impacts and challenges that were faced not only by the Office but also by the Industry at large. This period too saw the Authority’s effort in engaging Communities in its work and overall goals in order to win the support and assistance of Village Leaders, Women and Youth as well as students to continue to have an interest in Tourism but also to play a part in contributing to overall Tourism Development.
Moreover, all these efforts were outlined and being driven by our STSDP Plan 2009 – 2013 and were thoroughly discussed during its review processes with the ultimate purpose of developing a new plan that would cater for new challenges, new product and services and constant fluctuation of the global market.
Straightforward analyses of Human Resource and Finance as per Fiscal Year operations are included as part of our obligation to be accountable and transparency.
3.1 FUNCTIONS OF THE AUTHORITY
The core functions of the Authority as set out in its main Legislation – Tourism Development Act 2012 Part V Section 16(1)(a) – (m) are stipulated below:
1) The Authority shall be responsible for the administration, promotion and regulation of tourism industry in Samoa in accordance with this Act, and other relevant laws. a. hosting or participating in any forum or meeting in relation to any purpose provided for under this Act, and ensuring that the resolutions of any forum convened to promote engagement between relevant stakeholders are actioned and addressed for the benefit of tourism in Samoa; b. formulating proposals for incentive schemes to develop tourism, and performing any function and exercising any power in relation to the approval of incentives for any tourism business in accordance with any law giving such a role to the Authority; c. formulating tourism related policies and preparing and approving the tourism development plans, and advising the Minister and Government in relation to such policy and planning matters;
Samoa Tourism Authority Annual Report 2013- 2014
4 d. ensuring that consultation takes place with other government agencies in relation to the enforcement of laws affecting tourism, and developing processes and procedures whereby such laws may be more effectively implemented through streamlined processes and other appropriate means; e. participation in the administration of the licensing requirements applying to providers of tourism accommodation and other tourism businesses in accordance with this Act and the Business Licences Act 1998; f. ensuring that appropriate standards and systems of ratings are formulated for the tourism industry and applied through the licensing regimes, and by other appropriate means; g. administering an inspectorate to monitor and report on any aspect of tourism and tourism businesses as required by this Act, and to conduct such inspections and investigations as are necessary for the effective implementation of this Act; h. maintaining records, statistics and accounts in relation to its functions under this Act; i. implementing marketing strategies and promotional activities; j. undertaking research into any matter concerning tourism; k. monitoring the effectiveness of the marketing and promotional activities, verifying the statistics, records and projections relating to tourism, and making recommendations to enhance the effectiveness of such programs and activities; l. disseminating information relevant to tourism in Samoa; and m. doing all other acts and things to implement this Act effectively and the provisions of any laws under which it has functions, powers and responsibilities.
3.2 CORE FUNCTIONS AS STIPULATED BY ITS CORPORATE AND ANNUAL PLANS
. Encourage private sector investment in the tourist and visitor industry . Encourage visits to Samoa by people from other countries, including travel and holidays within Samoa . Encourage the development and improvement of accommodation facilities for tourists . Coordinate and improve the activities of all sectors providing these services . Advise the Government and the private sector on all matters relating to tourism . Prepare, implement and maintain comprehensive tourism development and marketing plans for Samoa.
3.3 MARKETING & PROMOTIONS DIVISION
The Marketing and Promotions Division implements activities in selected international markets, which target the enhancement of destination awareness, interest and demand. These activities are broadly categorised as direct marketing, travel trade activity, international media and public relations, events and meetings and partnerships.
3.4 PLANNING & DEVELOPMENT DIVISION
The Planning & Development Division facilitates and promotes the improvement of new and existing tourism products through product consultation and advisory, enforcement of minimum standards for accommodations, periodic site inspections, support for accessing funding and
Samoa Tourism Authority Annual Report 2013- 2014
5 finance, as well as human resource development, awareness and education. Tourism Climate Change projects are also coordinated by the division.
3.5 RESEARCH & STATISTICS DIVISION
The Research & Statistics Division is solely responsible for the compilation and analysis of all information pertaining to the tourism sector and industry. Further, they also conduct surveys on tourist emerging related issues from time to time based on requirements from the Board, Management and stakeholders.
3.6 POLICY ADVICE DIVISION
The Policy Advice Division under the direct authority of the Chief Executive Officer is responsible for a diverse range of duties and tasks. This division has been leading the way in providing advice relating to the Government’s objectives to achieve motto of ‘Beautiful Samoa’ Samoa Lalelei over the longer term with a specific focus on the Community, the Tourism Industry, the Government as well as the Authority’s requirements. This division is also responsible for the implementation of approved recommendations associated with the development of new or the review of existing strategic policies. This division also plays the lead coordination role in the National Beautification Committee (NBC) activities.
3.7 FINANCE & CORPORATE SERVICES DIVISION
The Finance and Corporate Service Division is responsible for the management of the Authority’s financial resources. They also provide the necessary administrative and support services to the core output divisions. More importantly, it is also responsible for overseeing and coordinating the human resources of the Authority.
3.8 BOARD OF DIRECTORS: July 2013-June 2014
. Afoa Amituanai Faleulu Mauli Chairman . Aanamaitu Tauiliili Pasikale Director . Adele Kruse Director . Leota Lu II Director . Fred Grey Director . Seumanuula Moana Clarke Director . Papalii Matatamalii Sonja Hunter CEO
3.8 MANAGEMENT: July 2013-June 2014
. Papalii Matatamalii Sonja Hunter Chief Executive Officer . Pativaine Petaia-Tevita Manager: Finance & Corporate Services . Dwayne Bentley Manager: Marketing & Promotions . Mativa Imo Manager: Research & Statistics . Christina Leala-Gale/Faamatuinu Suifua Manager: Planning & Development
Samoa Tourism Authority Annual Report 2013- 2014
6 3.9 ORGANISATIONAL STRUCTURE
Samoa Tourism Authority Annual Report 2013- 2014
7 4.0 MARKETING AND PROMOTIONS
Overview
A comprehensive range of marketing activities, targeting improved awareness, interest and demand were executed in selected international markets. Increasingly and in line with trends, digital platforms were utilised in combination with traditional channels. The majority of these initiatives were implemented in New Zealand, Australia, American Samoa, North America, UK/Europe, and in the Asian markets of China and South Korea.
Competition from a number of tropical island destinations, as well as Australia and New Zealand for short-haul leisure travel, remained strong during the year.
Post-Cyclone recovery measures, at the product and destination levels continued with marketing communications reinforcing the destination's readiness to host visitors.
The announcement of the partnership between Starwood Hotels and Resorts and the Aggie Grey's Group was made and well received. The partnership will see the entrance of the Sheraton global brand into the Samoa market through its management of the Aggie Grey's Hotel and Bungalows and Aggie Grey's Lagoon Beach Resort and Spa.
Other significant product developments which took place during the year included the opening of the deluxe Saletoga Sands Resort and Spa and the announcements of the Sinalei Reef Resort and Spa Premium Villas and Gaming Facilities by the Aggie Grey's Group.
On the air-access landscape, direct frequency and capacity between Australia and Samoa decreased during the year and it is understood that future reductions are in the pipeline. Elsewhere, direct flights between Suva and Apia were launched. Also, frequency between Nadi and Apia was increased. The departure and arrival times for these services, were changed to improve connectivity options with services to and from North America and Asia.
The Samoa Tourism Support Programme, commenced with the Cuisine Project, which promoted the greater incorporation of local produce and cuisines on restaurant menus and ultimately resulted in the development and international release of the 'Meaai Samoa' cuisine guide.
As part of the same Programme, the development of the 5-Year Strategic Marketing Plan started, with consultations and research taking place in Samoa and abroad.
In terms of activities, focus remained largely on the New Zealand and Australia markets which account for approximately two-thirds of total visitors. In addition, targeted approaches continued in American Samoa, UK/Europe, North America, China and South Korea.
During the year, Market Representative Offices in New Zealand, Australia and UK/Europe operated on a full-time basis, while Project-based partnership arrangements were conducted in the USA/Canada, China and South Korea.
The Head Office Marketing and Promotions team continued to play key roles in strategic development, linking the tourism-plant with international markets, providing support in the implementation of activities both internationally and domestically as well as the delivery of quality visitor information services through the main visitor information centres.
Samoa Tourism Authority Annual Report 2013- 2014
8 4.1 DIRECT MARKETING
4.1.1 Advertising
Destination branded advertisements targeting consumers and the travel trade, were placed across multiple channels including online, print, TV and radio. These were tailored according to the desirable destination attribute of the targeted market segments (e.g. holiday/leisure, romance, business, etc) or audience of the channels or programs utilised.
Market Campaigns Description NZ 191 TV, press, magazines, online, radio Australia 116 TV, press, magazines, online, radio American Samoa 28 Press, radio, outdoor UK/Europe 26 Press, magazines, online
As highlighted, most advertisements were placed in New Zealand and Australia and contained travel deals and contact information to drive interest and facilitate enquiry referral.
4.1.2 Promotional Materials
Materials, mostly in the form of general-destination and special-interest brochures, carry bags, posters, banners and DVDs were developed. Special-interest brochures developed and distributed, included adventure, romance and weddings, and business.
4.1.3 Online Development
4.1.3.1 Samoa.travel
Samoa.travel continued to be the main online portal for visitor information for consumers. Attention focused on content management, search engine optimisation and marketing during the year and overall, traffic to the site increased.
Samoa.travel - Google Analytics Report 2013-2014 Chang Overview 13-14 12-13 Top Content e Pageview Visits 370,028 352,617 5% Page s Unique Visitors 269,273 259,345 4% 1) Homepage 176,640 1,739,48 1,799,91 Pageviews -3% 2) Sightseeing 50,734 7 5 3) Sightseeing/To-sua-ocean- Pages/visit 4.7 5.1 -8% 36,387 trench Avg Time on 0:04:16 0:04:29 -5% 4) Accommodation/Deluxe 34,847 Site Bounce Rate 50.07% 46.77% 7% 5) Accommodation 31,597 New Sessions 71.28% 71.70% -1%
Visits by Country of Origin Traffic Sources Country Visits Share Source Visits
New Zealand 122,638 33% Google / organic 136,922 Australia 82,840 22% Direct 57,955 Samoa Tourism Authority Annual Report 2013- 2014
9 United States 57,028 15% Google.co.nz / referral 26,100 Samoa 18,849 5% Google.com.au / referral 23,071 United 11,375 3% Google.com / referral 22,361 Kingdom Germany 9,249 2% Stuff.co.nz / referral 12,224 Canada 6,476 2% Bing / organic 8,248 India 3,051 1% Google / cpc 6,428 Brazil 2,978 1% Yahoo / organic 4,617 Switzerland 2,752 1% 3news.co.nz / referral 4,467
During the year, the total number of visits to Samoa.travel increased by 5% to more than 370,000. New Zealand, Australia and the USA were the top sources of visits. The most viewed pages were the Homepage, Sightseeing and Accommodation pages. Overall, Google was the main source of traffic. This was followed by Direct traffic.
4.1.3.2 Social Media
Facebook, Twitter and YouTube were the main social media platforms used. While the number of YouTube views and Twitter followers declined, the number of Likes and Reach (of posts) on Facebook grew strongly.
Channel 2013/2014 2012/2013 32,475 LIKES 22,205 LIKES Facebook 1,515,721 REACH 651,144 REACH YouTube 228,680 VIEWS 597,886 VIEWS Twitter 80,491 FOLLOWERS 120,622 FOLLOWERS
Plans are underway to establish an official Samoa Tourism Instagram channel.
4.1.3.3 Samoa Direct
The Samoa Direct online booking engine continued to act as a key distribution channel for many accommodation operators. Compliance with the established Samoa Accommodation Standards framework remained as a key requirement for participating suppliers.
During the year, Samoa Direct digital campaigns were implemented in New Zealand and Australia. As part of these, traffic was directed to the Samoa Direct landing page on Samoa.travel, where bookings could be made directly.
Participating Operators 2012-2013 2011-2012 Category Qty Category Qty Deluxe 4 Deluxe 3 Superior Standard 8 Superior Standard 8 Standard 21 Standard 19 Budget 18 Budget 18 Beach Fale 10 Beach Fale 6
Samoa Tourism Authority Annual Report 2013- 2014
10 4.2 TRAVEL TRADE ACTIVITY
4.2.1 Joint Marketing Campaigns
Joint marketing campaigns with influential tour operators were implemented. These utilised trade partners' distribution and promotional mediums and were marketed mostly across digital, press and TV channels. The campaigns were also promoted internally by the trade to their affiliated retail travel agents.
Market Qty Description NZ 18 TV, press, online and radio Australia 14 Press, online, magazine and radio; UK/Europe 15 Online and magazine; North America 1 Print
Joint campaigns are co-funded by the Authority and mostly tour operators and are therefore cost-effective.
4.2.2 Trade Familiarisations
Familiarisations, which involves hosting retail travel consultants from influential travel agencies for educational tours and experiences, remains an important activity. Most of the familiarisation trips were from Australia and New Zealand.
Market Qty American Samoa 1 Asia 2 Australia 6 New Zealand 4 North America 2 UK/Europe 4
4.2.3 Agent Training
In-market destination training for travel consultants throughout the year in main and regional centres continued. Destination updates and trainings provide the opportunity to enhance trade relations and knowledge, which are helpful in promoting agency recommendation (to potential travellers).
Market Sessions Agents Trained Asia 3 90 Australia 724 2079 North America 14 421 New Zealand 142 658 UK/Europe 41 636
Samoa Tourism Authority Annual Report 2013- 2014
11 4.2.4 Tour Operators with Samoa Programs
Enhancing trade relations is an important ongoing activity. Efforts continued to foster closer ties with trade partners and carriers, as well as introduce new partners to sell Samoa.
Market No. Outdoor NZ, Edventuretours, Island Holidays, Lifestyle Holidays, Blue Holidays, Air New Zealand Holidays/AOT, GO Holidays, House of New Zealand 11 Travel, Infinity/Flight Centre, Mondo/Travel Managers, STA Travel, Our Pacific Holiday Specialists, Creative Holidays, Coral Seas/Adventure World, Flight Centre, Viva! Holidays, Travelscene, Island Escapes, Blue Australia 20 Holidays, Qantas Holidays, Trade Travel, Expedia, Wotif, GTA, Harvey’s Choice, Pinpoint, Travel Managers, YHA/Student Flights, Free2Travel, World Surfaris, OMNICHE (Spacifica) Travel Nation, GAP Travel, Dialaflight, All Ways, Tailor Made, Transpacific Holidays, Audley Travel, Austravel, Travelbag, Travel 2, 21 Tailor Made Travel, Jetset Holidays, Destinology, Turquoise Holidays, Gullivers Tours, Cox & Kings, Tropical Sky, Simplexity, Manning Travel, UK/Europe Travel Republic UK, Expedia
49 Germany (27), Netherlands (5), Switzerland (4), Denmark (1), Belgium (1), Norway (2), Austria (3), Italy (1), France (3), Czech (1), Sweden (1) Goway, Air New Zealand Vacations, Islands in the Sun/Travel 2, Fight Centre USA (Liberty Travel, GOGO Vacations, Travel Associates), North 12 Pacificislands.com, Springboard Vacations, McCoy Custom Travel, America Sunspots International, Travelscene, South Seas Adventures, Boomerang Tours, Andersons Asia/China 2 CYTS/Sparkle Tours, Caissa, Dream TnE Other 3 Rosie Holidays, ATS Pacific (Pacific)
4.3 INTERNATIONAL MEDIA & PUBLIC RELATIONS
4.3.1 Media Visit Programme
Targeted media visits are a cost-effective way to generate mass publicity. As part of the programme, storylines across a number of themes are provided and developed in collaboration with travel writers, editors, production researchers and producers, who are subsequently invited (upon confirmation of a commission with major publishers or channels), on an official media visit which entails the exploration of the related elements of Samoa's tourism products.
High profile TV shows such as Weekend Today, Mornings and Australian Geographic from Australia and Masterchef New Zealand were among a host of media which travelled to Samoa as part of the programme.
Market Visits Outlets Mature Traveller, Fairfax, Sun Herald, Australian Geographic, Travelwith.com.au, Expedia Blogger, Fairfax, Get Lost, Get Up & Australia 14 Go, Cosmopolitan/Cosmo Bride, Citrus Media – Golf Escapes, Inside Rugby, Food and Travel, eTravel Blackboard, Weekend
Samoa Tourism Authority Annual Report 2013- 2014
12 Today (Channel 9), Totally Wild (Channel 10), Eat Stay and Play, Foxtel/Aurora, 74ME), Mornings - Channel 9, MSN
APN, Travelinc/Meeting Newz, Destinations, Masterchef NZ, New Zealand Herald, Kia Ora - Air NZ Inflight Magazine, Tabs New 10 onTravel/Travel Today, The ITM Fishing Show, Masterchef NZ, Zealand Fairfax/SST/HOT Inspire, APN/NZ Herald, Niu FM/531PI, Good Morning , The Code Metro, Irish Independent, The Sun, Cosmopolitan Magazine (UK) Welt/Welt am Sonntag/Berliner Morgenpost (Germany), Het UK/EU 5 Nieuwsblad (Belgium), NG Kids, 20 Minuten, Scotland on Sundays; BBC Radio, BBC Scotland Asia Top World, Travelling Scope, NG Travelers, Traveler Weekly, Travel+ (China, Sth 4 Leisure, Voyage, Trading Up, Nanfang Weekly, U+Weekly, Baidu Korea) Travel, Surprising World, The Road Dreams Take, Traveller Magazine USA 1 Bridal Guide
4.3.2 Generated Articles & Features
The following articles and features were generated as a result of hosted media visits as well as media releases.
Market Qty New Zealand 28 Print, TV, online Australia 102 Print, TV, online UK/Europe 65 Print, online Asia (China, Sth Korea) 16 Print, online
4.3.3 Media Releases
Releases are an important part of promotional efforts and are used for purposes such as introducing and expanding storylines, blending events and high-interest stories into key travel themes. Market Qty New Zealand 13 Australia 50 UK/Ireland 7 North America 4
4.4 EVENTS AND MEETINGS
4.4.1 Trade and Consumer Shows
Exhibitions at important trade and consumer shows continued, with the aim of further developing trade relations and facilitating the distribution of travel products and services to consumers.
Market No. Shows New Flight Centre Expos (3), House of Travel Expos (9), PAICE, Mondo Travel 15 Zealand Expo, South Pacific Tourism Exchange
Samoa Tourism Authority Annual Report 2013- 2014
13 Pasifika, Boat Show, Treasures of the South Pacific (9), Trade Travel Expos (2), Queensland Brides Wedding & Honeymoon Show, Samoa Australia 22 Tourism Roadshow (Sydney, Brisbane, Melbourne), Melbourne Bridal expo, Flight Centre Expos (3), AIME, Sydney Bridal Expo, Starwood Trade Expos South Pacific UK Roadshow, WTM, Aussie Tours Expo, South Pacific European Roadshow, ITB, PATA Exchange, Unite Pacific, Utrecht, UK/Europe 8 Adventure Travel Show, Outdoor Adventure & Travel Show, Telegraph Cruise, London Cruise Show, ANTOR Meets the Travel Trade, Destinations North Sunsational South Pacific, Vancouver Wedding and Honeymoon 6 America Show, SPF40, LA Times Travel Show, Travel & Adventure Show (2) China 4 ITB Asia, CITM, COTTM, IFCOT Samoa 1 Samoa Tourism Exchange
4.5 PARTNERSHIPS
The Authority from time to time partners with non-travel/media entities to implement activities which also generate exposure for the destination.
Market Qty Details UK/Europe 1 Cobham Rugby Club (Youth Division)
Samoa Tourism Authority Annual Report 2013- 2014
14 5.0 PLANNING AND DEVELOPMENT
The Planning and Development Division is responsible for the following key functions of the Authority;
1. Participation in the administration of the licensing requirements applying to providers of tourism accommodation and other tourism businesses; 2. Ensuring the appropriate standards and systems of ratings are formulated for the tourism industry and applied the through the licensing regimes; 3. Administering and inspectorate to monitor or report in any aspect of tourism and tourism businesses; 4. Facilitate the development and improvement of new and existing tourism products; 5. Encourage improvement of tourism products, infrastructure and support services; 6. Coordination of sector capacity building and workforce development; 7. Coordination of business and investment requirements in support of tourism product and services investment; 8. Coordinate Climate change projects.
The division this year comprises of ten (10) staff members including the Manager and eleven (11) support staff who work under the National Beautification Committee. Two volunteers under the Australia Youth Ambassadors (AYAD) and International Development (AVID) Programmes who were each contracted to a period of up to six months on a range of tourism products development assignments specifically the Surf Life Saving Program (SLS) for the sector. The Tourism Climate Change Project Coordinator, who reports directly to the Chief Executive Officer, continued her duties this year under the division.
5.1 SECTOR CAPACITY BUILDING AND WORKFORCE DDEVELOPMENT
5.1.1 Tourism Sector Training and Capacity Building Programmes
The third year of the Surf Life Saving Program was challenging in the implementation phase of the programme. The SLS trainer left immediately to attend other career opportunities overseas. However, despite the challenges, the division managed to continue on with the Surf Life Saving trainings for the Sector.
The 2013 AYAD implemented training programs at Sails Restaurant in Apia (2 participants received Surf Rescue Certificates and 1 received First Aid & CPR certificate) and Lalomanu (6 participants received Surf Rescue Certificates). More training were planned for late in the year but were cancelled due to the AYAD needing to leave the country.
SLS Trainer with Lalomanu/Saleapaga participants Sails Restaurant participants during CPR
Samoa Tourism Authority Annual Report 2013- 2014
15 In 2012, the AYAD’s secured an Australian Sports Outreach Program (ASOP) Grant from AusAID to fund four Regional Development and Competition Days. As the funds were not available until November 2012, the 2013 AYAD implemented this grant and program. The programme was designed to increase the awareness of Surf Life Saving in communities and work towards increasing confidence in an aquatic environment. Events included water safety activities and demonstrations from trainees. The aim was to get participants to up skill community members in response to a rescue operation or a natural disaster.
LOCATION # OF PARTICIPANTS Lauiula Beach Fales 22 Vaisala Hotel 121 Sails Restaurant & Bar 1 Faofao Beach Fales 29 TOTAL 173
The team expanded the programme and commenced a basic SLS programme for schools with the assistance of the Samoa’s Champion Life Saver, Mr Andy Masoe and two other certified trainees from previous trainings. The programme was designed to further promote basic lifesaving skills focusing on rescuing someone from the water. Additionally, the aspect of offering basic First Aid to someone that has been injured either in the water or on land was also included. The training program was to ensure students are aware of the basic assistance that they can provide prior getting the patient to the hospital.
There were twenty one (21) schools in Upolu and nine (9) schools in Savaii participated in the programme. A total of 420 students were engaged in this SLS awareness programme.
Other capacity building opportunities for the sector were executed. “English in my Business Training” was developed and implemented to address and improve one of the major skill gaps identified in the SPTO HRD Plan and the Samoa Tourism Workforce Development Plan 2010-2012. The five week programme was well attended and appreciated by the participants. The course was delivered by the Small Business Enterprise Centre (SBEC) targeting small to medium scale operations to assist, strengthen and build their communication capacity for a better Samoa, especially in preparation for the UNSIDS Conference 2014. A total of 148 participants from both Upolu and Savaii were trained.
Samoa Tourism Authority Annual Report 2013- 2014
16 5.1.2 Awareness and Education Programs
The division continues to lead the Authority’s local awareness and education programs on radio and television. It is an effective tool to regularly keep the public and stakeholders informed of the Authority’s work and tourism related issues.. Opportunities to align campaigns with climate change and national beautification messages continued to be implemented effectively given the limited financial resources of the Authority to fund press and television programs.
These efforts were continued to be supported by the weekly and monthly electronic Tourism Circular issued by the Policy and Advice Division targeting specific stakeholders both local and abroad. Active participation at special events such as Samoa Qualifications Career Advisory Programme, SBEC Fair Day as well as assisting international and local students with their research work on tourism also contributed to the awareness and education campaign.
5.1.3 Trainings and Workshops for Staff
The division was also given the opportunity to participate in fully funded overseas trainings, workshops, seminars and conferences. In addition, the staff also attended trainings and workshops which were held in Samoa. These programmes continue to help build the capacity of staff in performing their roles and responsibilities. Following is a list of programmes attended:
Name of Training/Workshop Time Location Main Inception Workshop for ICCRITS NAPA 5 July, 2013 Apia, Samoa 2nd Training Workshop with Tourism Sector on July, 2013 Apia, Samoa Climate Early Warning System SPTO Tourism & Hospitality Management September, 2013 New Zealand SPTO Pacific Port Preparations Programme September 2013 Apia, Samoa Workshop SME e-marketing Support Workshop October 2013 Apia, Samoa Meaai Samoa Cook Book Training November 2013 Apia, Samoa Regional Train the Trainer Workshop November 2013 Nadi, Fiji International Visitor Survey Workshop November 2013 Apia, Samoa Pacific Trade Island Countries Trade December 2013 Apia, Samoa Agreement Workshop SPTO Regional Strategy Workshop February 2014 Okinawa Japan Eco-tourism Tour Guiding Training – MNRE & March 2014 Apia, Samoa JICA Customer Service Workshop June 2014 Apia, Samoa Planning and Management of Ecotourism in April/June 2014 Okinawa Japan Tropical and Sub-tropical areas Vulnerability & Adaptation Assessment MNRE & March, 2014 Apia, Samoa IPA Indonesia Arts and Culture Scholarship March/June 2014 Yogyakarta, Indonesia
5.1.4 Tourism Scholarship Programme (TSP) for NUS
The third year of the government funded Tourism Scholarship Programme at the National University of Samoa (NUS) had progressed well in terms of students receiving scholarship awards for studies in the Certificate of Tourism and Hospitality as well as the Diploma of Tourism and Hospitality in the academic year 2013. The main objective of the scheme is to ensure our young people are given the opportunity to complete their studies at this level of tertiary education if Samoa Tourism Authority Annual Report 2013- 2014
17 given the resources The Authority is committed in sustaining this support in the future given positive results are consistently achieved. The following table provides a breakdown of the awards for the third year of the programme.
Samoa Tourism Authority Annual Report 2013- 2014
18
5.2 PRODUCT, SERVICE AND INFRASTRUCTURE
5.2.1 Accommodation Standards Programme
All accommodation properties listed under the Budget, Standard, Superior,Deluxe categories and residential homes except for Beach Fales and Savaii properties were included in this year’s periodic inspections. It was part of the preparations for the UN SIDS Conference in August - September. The majority of properties inspected were in compliant with the National Tourism Accommodation Standards. A workshop was coordinated by the STAS Technical Committee for Beach Fale operators along the South Coast (Aleipata district) on critical issues noted from previous inspections and how it can be addressed. The Samoa Tourism Accommodation Standards Committee (STAS) will continue to conduct follow up inspections for hotels and residential homes across Upolu, until the conference in August. Inspections for accommodations properties not included in the periodic inspections for UN SIDS will commenced in February 2015 starting with Beach Fales and List Only properties in Upolu.
Inspectors who are also members of the STAS include the Ministry of Works, Transport and Infrastructure, Ministry of Health, Ministry of Natural Resources and Environment, Electric Power Corporation, Samoa Water Authority, STA and 2 private sector representatives from the SHA and the Savaii Samoa Tourism Association.
Malifa Lodge Hotel Travellers Point
5.2.2 Annual Product Update
Due to resource and time constraints, the division this year did not undertake an annual product update. Instead, the team had used the Accommodation Standards inspections to also update information. New staff members of the division however are encouraged to participate during periodic inspections and other field visits which are carried out throughout the year to familiarise with the product.
5.2.3 Attraction Site Upgrading
With the assistance of the Eco Tourism AVID volunteer and other multiple partners including MNRE and SPREP, ten interpretive signages for eight sites in both Upolu and Savaii were developed and launched as part of the first phase of this project. A touring map with descriptive information of all the attraction sites in both Upolu and Savaii was also developed and printed within this year. This initiative will be replicated in other sites across the country that will not only be funded by the Authority but will also be funded under the Samoa Tourism Support
Samoa Tourism Authority Annual Report 2013- 2014
19 Programme. To Sua Giant Swimming Hole was selected as the priority site for the Samoa Tourism Support Programme as it is one of the iconic site for Samoa and most visited, however the main concern is the safety of guests using the existing ladder. Therefore a technical Advisor was selected for the ‘To Sua Access Stairway Design. The division is regularly called upon meetings with the New Zealand High Commission to discuss the Attraction Site component and select priority sites to be developed and upgraded through this program.
Final design for Afu Aau Falls Interpretive sign Touring Map for Activities
The division had the opportunity to coordinate consultations and site visits for the consultants from the Tourism Resource Consults who were working on a feasibility study for Samoa on the Pacific Trails Initiative Project. This project was looking at identifying niche activities/products for Samoa that can be funded by the New Zealand Government Aid Programmes. A draft report and proposal was circulated amongst stakeholders who were a part of the consultations with four (4) niche activities identified which are Cycling; Great walks; Signages and Drive Itineraries.
5.3 TOURISM BUSINESS AND INVESTMENT
5.3.1 New Tourism Businesses
The division continued to promote good business planning through advice and consultations with owners and operators at the initial stages of development. Such efforts were further supported through ongoing awareness and education programmes. All proposed and new tourism developments/businesses are required to formally register with the Authority. This process helps gather initial information on the status of developments by the time the operators approach the Authority for the first time. Site inspections are conducted on a quarterly basis to assess locations, collect information on development progress and provide guidance on next steps to be taken.
The division also works closely with the Small Business Enterprise Center and the Ministry of Natural Resources and Environment particularly through its Planning and Urban Management Agency to which most of these new businesses are referred to for business planning advice and obtaining Development Consents. This is a continuous process and the division maintains a database to regularly follow up on each development. Depending on the nature of the new business, the division provides additional planning materials such as the Step by Step Guide for Tourism
Samoa Tourism Authority Annual Report 2013- 2014
20 Operators and the Minimum Accommodation Standards Guidelines in addition to Planning and Marketing advice from the responsible divisions of the Authority.
A formal agreement between the Authority and the Ministry for Revenue through its Business License Division exists to guide and control tourism business licensing in Samoa. This arrangement has proven successful with most new businesses being referred to the Authority for endorsement before issuing a business license.
No funding assistance is offered by the Authority or a development partner to help in the establishment of a new tourism business. However, support is available through the Private Sector Support Facility for eligible businesses which have been in operation for at least one year.
New tourism developments registered with the Authority and inspected this year are summarised below:
Types of New Tourism Developments Accommodations (operational 9 & planning stage 6) 16 Support Service (tours & attraction sites ) 5
5.3.2 Tourism Investment
At the national level, the National Investment Committee (NIC) continues to support significant tourism investment projects. The division is regularly called upon to represent the Authority at NIC meetings in the absence of the CEO. One of the key projects discussed this year included the Apia Waterfront Development Project’s concept plan and quick wins for implementation.
5.4 TOURISM CYCLONE RECOVERY PROGRAMME (TCRP)
The New Zealand Aid Program funded Tourism Cyclone Recovery Program (TCRP) is designed to ensure a rapid and integrated recovery of the tourism sector following the devastating effect of Cyclone Evan on 13-14 December 2013.
The overarching Goal of the TCRP is to "achieve a rapid recovery of the tourism industry and tourism based livelihoods and employment". In order to deliver on this goal, the TCRP has been designed to support four key areas of sector development as follows:
Output One: Reconstruction of sector accommodation and essential ancillary infrastructure Output Two: Marketing campaign to recover pre-cyclone demand Output Three: Capacity building for sector recovery Output Four: Financial and environmental risk management of the sector
Funding for the Grant Facility is from the New Zealand Aid Programme with a total of (SAT)$7,589,081. The programme has gained a positive respond from applicants who at the initiation of the programme have applied for the reconstruction grant, marketing grant, capacity building and the financial and environment risk management of the sector.
Applications were received and assessed based on the eligibility criteria in the TCRP design document as well as business profiles collated as part of the Rapid Assessment. Funding rounds were approved by the TCRP SC and total number of applications received from round one (1) to round Seven (7) is fifty-two (52) in total for both the reconstruction and marketing components. Special consideration for a softer approach towards equity contributions was discussed in the TCRP SC special meeting held on the 27th June 2013. The SC approved recommendations from the Secretariat on relevant options to ensure the total Reconstruction
Samoa Tourism Authority Annual Report 2013- 2014
21 Grant is well spent and respond to the needs of the affected properties particularly those which had immediately rebuilt after the cyclone.
Provision of support to APTC training courses for on the job training targeting displaced employees of the affected properties has been in progress with the implementation of intensive Australian accredited courses and identified short term training opportunities for the tourism sector. The TCRP SC approved three (3) components to be funded under the grant. Provided below the summation of courses with total costs and status of implementation.
Component of Training Costing in SAT Status incl. VAGST Component 1 : SAT$207,969 • Delivered in 4 blocks of 2 weeks Delivery of a Diploma of training across 12 months from Management (Australian June 2014 to June 2015. qualification) • Completed 1st block (9th-20th June 2014) Component 2: SAT$117,300 • Training will commence on 14th Delivery of a Certificate III in July 2014.The training will be Hospitality (Lodge program) completed by Dec 2014.
Component 3: Delivery of short courses to meet identified needs in Samoa Tourism industry (non-accredited courses) 3 Priority Areas • Completed 6 courses of 2 days 1. Tour Guiding Part 1 – SAT$37,375.00 each (4 courses in Upolu and 2 in Theory Savaii) • 93 participants out of 120 spaces. (20 spaces available for each training location)
2. Tour Guiding Part 2 – SAT$18,400.00 • Not yet implemented Practical 1 day is allocated for each group. Commencing 4th to 12th August 2014)
3. Customer Service SAT$ 56,258.00 • In Progress. 3 full days x 6 training locations. • To be completed 17th July 2014
Dates: 3 full days x 6 training locations. 4. Food & Beverage and Bar SAT$59,018.00 Commencing 15th July to 21st August Servicing 2014. TOTAL COST $496,320.00
Samoa Tourism Authority Annual Report 2013- 2014
22 The following activities were undertaken for the period reported under this funding assistance:
i) Procurement of consultancy services to conduct the Preliminary Design Options for Coastal Protection of Manase. Tonkin and Taylor International conducted the Manase assessment and submitted draft report for the Preliminary Design which will inform the next stage of implementation with support from other programmes.
ii) The Terms of Reference and first round of advertisement for the Financial Risk Management specialist was conducted during this reported period. This consultant will identify feasible options of sustainable financing mechanisms to assist the industry prepare for future disastrous events.
5.5 TOURISM CLIMATE CHANGE PROJECTS
5.5.1 Samoa – Australia Partnership for Development Programme - Tourism Component (NAPA 4)
This period reported saw the implementation of final activities of this programme for the Tourism Component having fully utilized its funds from the Samoa – Australia Partnership for Development programme which prioritized the formulation of the National Tourism Climate Change Adaptation Strategy for Samoa to guide activities of the sector. The Tourism Climate Change Project Coordinator also continues to be funded through this programme for its remaining year.
Various awareness activities were implemented included the production of TV Commercials which were aired on local TV stations as well as workshops which looked at gathering feedback and views on how to translate information such as weather updates particularly tropical cyclones into relevant actions for the tourism industry.
This year also achieved for the Samoa Tourism sector through this project the registration of Samoa as an Early Adopter under the Global Sustainable Tourism Council (GSTC) which piloted sustainable destination criteria which have now been adopted globally. A senior marketing executive of the Sustainable Travel International group carried out the on – site assessment for Samoa which included focused group sessions and presentations of findings on Samoa’s progress under the Four Main Pillars of Sustainable Tourism Development including Destination Management, Social and Economic Benefits, Cultural Heritage and Environment. The Early Adopter Assessment Report proved very vital in the formulation of the Samoa Tourism Sector Development Plan on its goal and aims to have Samoa as the leading sustainable tourism destination in the Pacific island region.
Discussion during the Socio – economic benefits focused session for the Early Adopter Assessment.
Samoa Tourism Authority Annual Report 2013- 2014
23 5.5.2 Enhancing the resilience of tourism reliant communities to climate change risks - NAPA 5
Following the official signing of the Project Document for the “Enhancing the resilience of tourism reliant communities to climate change risks” project, the Main Inception Workshop was held to officially kick start the project. Implemented through the United Nations Development Programme (UNDP) and funded through the Global Environment Facility (GEF) through the Least Developing Country Fund (LDCF), the Authority is executing the activities of this project alongside MNRE. This project will focus on mainstreaming climate change risks into policy frameworks of the tourism sector and implement on the ground activities for the six (6) tourism development areas (TDAs) as follows:
i. South east Upolu (Saleapaga and Lalomanu) ii. South Upolu (Safata – Sataoa & Saanapu) iii. North west Upolu ( Lepuiai & Faleu) iv. Eastern Savaii (Lano & Manase) v. North west Savaii (Falealupo & Satuiatua) vi. South east Savaii (Palauli)
The project started with procurement of technical advisory services to assist the Tourism Climate Change Project Coordinator for the NAPA 4 Programme who has taken on board the implementation of this project’s activities with the support of the project assistant recruited under the Authority as its in-kind contribution.
The Inception Phase finalised the project Revised Implementation Plan and Inception Phase Report provided through the assistance of the Isikuki Punivalu & Associates (IPA) Company which was the Technical Advisor to the project during this stage. The project has also completed its first Project Implementation Review (PIR) which was a GEF requirement documenting the key achievements of the project during its first year. Procurement at the end of this reported period continues for a team of experts to formulate the TDA Management Plans and Technical Guidelines for the focus areas as previously mentioned.
5.5.3 Coping with Climate Change in the Pacific Island Region (CCCPIR) - GIZ
The Tourism Climate Change Projects had also received funding assistance for the implementation of awareness activities on climate change adaptation in line with the 5th Objective of the NTCASS. This assistance is channelled through the Victoria University in Melbourne Australia and implemented by the Authority.
5.5.4 Tourism Cyclone Recovery Programme – Financial and Environmental Risk Management
The following activities were undertaken for the period reported under this programme:
iii) Procurement of consultancy services to conduct the Preliminary Design Options for Coastal Protection of Manase. Tonkin and Taylor International conducted the Manase assessment and submitted draft report for the Preliminary Design which will inform the next stage of implementation with support from other programmes.
iv) The Terms of Reference and first round of advertisement for the Financial Risk Management specialist was conducted during this reported period. This consultant will identify feasible options of sustainable financing mechanisms to assist the industry prepare for future disastrous events. Samoa Tourism Authority Annual Report 2013- 2014
24 6.0 RESEARCH AND STATISTICS DIVISION
INTRODUCTION
The Division is currently comprised of six staff including the Manager. The division was established in 2008 with only two staff. However its role as a producer of tourism statistical information to keep the industry and all its stakeholders informed, had led to the need to increase staff to cater for the increasing requirement in the type and quality of information that are crucial for planning purposes. The division had embarked on various research activities during this Financial year in an effort to ensure that planning information are at hand when required. The cruise ship survey was conducted for the first time, with the fieldwork starting in November 2013 to April 2014. The Domestic survey was also included in the work plan for the year under review as part of determining the Economic Impact of the Sector on the Economy of Samoa. The Domestic survey included 3 surveys namely, the Ferry Survey (conducted on the Lady Samoa III for a period of 5 weeks including the pilot; the Accommodations survey (questionnaires have been distributed to the hotel operators for their local guests to complete) and lastly the Establishment survey, covering a sample of all the tourism related businesses. Upon completion of all these, the Economic Impact is expected to be determined for the first time with the incorporation of all the factors not just the earnings information (as per the current practice).
6.1 RESPOBSIBILITIES
The major roles of the Division include the following:
• Monthly, quarterly and annual reporting on Arrival Information from Statistics based on Arrival Cards • Conducting surveys on various aspects of the industry, such as occupancy and forward booking, attraction sites survey, evaluation analysis on various events that takes place like the Teuila Festival, Miss South Pacific and other events • Production of the Statistics Update newsletter • Provision of information to international organizations on a monthly basis • Conduct major research activities such as the International Visitor Survey and the Economic Impact Assessment which include other small surveys
6.2 SUMMARY OF VISITOR ARRIVALS
Total visitor arrivals in the financial year 2013/2014 over 2012/2013 recorded no change, from a total of 126,759 to 126,745. All purposes of travel showed negative growth whilst Other Purposes of Travel (including Sports) recorded a significant increase of 71% compared to the last financial year.
Contribution shows that Holiday contributed 36% followed closely by VFR at 35%, while Other Purpose and Business contributed 21% and 9% respectively.
In terms of market performance, Australia, UK/Europe and Pacific Islands were the only markets with positive trends while all the others went the opposite direction compared to the previous year.
Samoa Tourism Authority Annual Report 2013- 2014
25 Table 1: Compilation of visitor arrivals to Samoa by Markets and Purpose of visit
Holiday VFR Business Other Purposes Total Visitor Arrivals Markets 12/13 13/14 12/13 13/14 12/13 13/14 12/13 13/14 12/13 13/14 %chg Am Samoa 5787 2,855 8403 6,419 2048 1,405 4595 8336 20833 19,015 -8.7 New Zealand 25566 22,990 21713 20,454 4994 4,321 3328 6360 55601 54,125 -2.7 Australia 11948 12,050 11554 12,457 2747 2,074 1626 3038 27875 29,619 6.3 North America 2954 2,377 2706 2,580 1030 740 1007 1772 7697 7,469 -3.0 Pacific Is 1007 598 1294 1,053 1871 1,812 2298 3025 6470 6,488 0.3 UK/ Europe 2535 2,706 321 358 269 233 289 495 3414 3,792 11.1 Asia 1097 880 450 360 705 719 1783 1978 4035 3,937 -2.4 Others 321 740 118 338 87 183 308 1039 834 2,300 175.8 Total 51,215 45,196 46,559 44,019 13,751 11,487 15,234 26,043 126,759 126,745 0.0 % Change -11.8 -5.5 -16.5 71.0 0.0 % Distribution 36% 35% 9% 21% 100
6.3 PURPOSE OF TRAVEL
Holiday Travelers
Holiday travelers contributed about 36% of the total arrivals, the highest contribution compared to other purposes but a drop of more than 10% compared to the previous year from 51,215 to 45,196. All the main markets recorded decrease in total arrivals for the holiday travelers with the exceptions of the Australian, European and Other markets.
Visiting Friends and Relatives (VFR)
A decrease of almost 6% was seen in the VFR category with most markets contributing to this negative trend except for Australia and Other markets. From here we can conclude that those visiting friends and relatives dropped compared to the previous year. American Samoa dropped by almost 24%, New Zealand by 6% and Australia increased by almost 8%.
Business
Visitors on business recorded drop of 16.5% with all the markets contributing to this decrease with the exception of the Asian market.
Other Purpose of Travel
Other Purposes of Travel also recorded a significant increase of 71% compared to 2012/2013. Other Purposes of travel include those that Transits for more than 24 hours, Sports, Other purposes and those that do not state their purpose of travel. This has continues to be an issue as a number of people do not state their purpose of travel therefore they are all categorized under Other purpose, this sometimes caused this to be a lot higher than expected.
Samoa Tourism Authority Annual Report 2013- 2014
26
6.3.1 Markets
Primary Markets (NZ, Australia and American Samoa)
New Zealand, Australia and American Samoa remained the three main markets for Samoa as they make up the bulk of the visitor traffic with a total of 81% contribution. New Zealand contributed 43%, Australia is now on top of American Samoa with 23% while American Samoa contributed 15%. Out of the main markets, Australia is the only market with an overall increase of 6.3% from 27,875 to 29,619. New Zealand and American Samoa on the other hand both dropped by 2.7% and 8.7% respectively.
Samoa Tourism Authority Annual Report 2013- 2014
27 Secondary and Emerging Markets: North America, Other Pacific Islands, UK/Europe and Asia
Overall these markets make up about 17% of the visitor traffic. UK/Europe and Pacific Islands registered increases of 11.1% and 0.3% for the period under review compared to the previous year. North America and Asia both dropped by 3.0% and 2.4% respectively.
6.4 TOURISM EARNINGS
Tourism Earnings for the period under review increased by 3.0% from a total of $314.69million in 2012/2013 to $324.09million in 2013/2014
Earnings 2012/2013 2013/2014 Total (excl. Cruise ships) 314.7 324.09
total arrivals for Visiting Friends and Relatives dropped it remained as the main revenue generation sector as far as visitor earnings are concerned, contributing 35% in terms of arrivals and about 47% in terms of revenue. An increase in revenue of almost 1% for VFR compared to the previous year, from $149.83 million to $150.81 million. The earnings from the Holiday category decreased by about 0.2% for the period under review. Business and Sports all decreased by 4.6% and 12.6% respectively with Other Purpose of travel recording a significant growth of 136.7%. All purposes of travel experienced negative growth with the exceptions of VFR and Other Purposes of Visit.
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28
Earnings Purpose 2012/2013 2013/2014 % change Holiday 119.95 119.71 -0.2 VFR 149.83 150.81 0.07 Business 32.72 31.22 -4.6 Sports 4.36 3.81 -12.6 Others 7.83 18.54 136.7
Earnings by market revealed that New Zealand not only provided the majority of arrivals but it also brought in about $143.8million, a 44% contribution to the total earnings but a drop of about 0.6% compared to the previous year. Australia being the second largest market generated $90.5million, an increase of 12.4% compared to the previous year. American Samoa and the USA both registered decreases whilst Other Countries and Europe recorded significant increases of 13.9% and18.3% respectively.
6.5 OCCUPANCY AND FORWARD BOOKINGS SURVEY
The Division picked up the Occupancy and forward bookings surveys in the beginning of 2011 as there had been no record for this important indicator. Several challenges continue to hinder the efforts in trying to collect the information. Some properties still did not see the logic behind submitting this information to the Authority others did not have any records of the visitors that they have from time to time. Regardless of these challenges, the work continued and data have been collected continuously, collated and reported to the STA Board of Directors on a regular basis. Great changes have been noted over the last three years that the survey had been done for such as, an increase in response rate, improvement in record keeping for some of the
Samoa Tourism Authority Annual Report 2013- 2014
29 operators as more have come to realize the importance of recording and keeping this information.
The response rate varied for the months from 60% to 80%. However, this tends to improve as the others would provide all their information when the team visits in the next quarter. The response - had tremendously improved compared to when this started in 2011.
Findings
Following is the summary of findings for the Financial year under review 2013/2014 in comparison to the previous year. The results have revealed that Superior Standard continued to be the most popular choice of accommodation followed closely by the Deluxe category. All categories have shown growth in terms of average occupancy rates for 2013/2014 compared to the last Financial Year 2012/2013. The Deluxe category had increased by almost 16% compared to the same period last year, Superior Standard with an increase of 7.4%, Standard with almost 7% and Budget category saw the highest growth for all the categories at 45%. Average Occupancy for all the categories have increased by 15% this financial year compared to 2012/2013, from 36.7% to 42.1%. Beach fale also have increased by 1.4% compared to the previous year.
% change Accommodation 2013/2014 over Category 2011/2012 2012/2013 2013/2014 2012/2013 Deluxe 49.1 49.5 57.2 15.6 Superior 48.2 54.1 58.2 7.4 Standard 23.7 24.3 25.9 6.7 Budget 23.0 18.8 27.3 45.1 AVG 36.0 36.7 42.1 14.9 Beach Fale 13.5 14.4 14.6 1.4
Samoa Tourism Authority Annual Report 2013- 2014
30
All accommodation properties in the country are included in this survey; however the response rate varies every month as sometimes the response rate depends on the availability of the managers or owners. Regardless of this, the Authority have seen the changes in response rate as more and more are willing to provide the information on a monthly basis as required by the team. The form has also been revised to reflect the powers of the Authority as specified under the Samoa Tourism Development Act 2012.
6.6 MAJOR SURVEYS - ECONOMIC IMPACT ASSESSMENT
Major research and survey activities are some of the important roles of the division. During this Financial year, the Economic Impact Assessment started with the assistance from Acorn Consult as contracted under the NZAid Samoa Tourism Support Programme. This activity include various surveys such as:
1. Cruise Ship Survey 2. The Domestic Tourism Survey a. Ferry Survey b. Accommodation Survey 3. Establishment Survey
All the above surveys have been conducted during this Financial year with others continuing on to the new Financial year.
Details of the Different Survey activities included under the Economic Impact Assessment
1. Cruise Ship Survey
Sample, Methodology and Duration
The cruise ship survey was intended to be conducted for a period of 12 months however, given the seasonality trends for the cruise arrivals to Samoa, the survey period then changed to 6 months starting in November 2013 to April 2014. The survey was conducted at the wharf with Samoa Tourism Authority Annual Report 2013- 2014
31 staff interviewing passengers on their way back to the boat upon completion of shore excursions. Initially, only 3 enumerators were hired to do the job assisting Research and Statistics staff however, as the need arises, the number of enumerators had increased up to 10 in order to achieve the total required sample.
At the end of the survey, a total sample of over 500 was achieved and the team designed the database for data entry and consequently entered the data before sending it to Acorn Consult for analysis and writing the report.
The report for this survey is currently in draft form and will be included with the other surveys in the analysis to determine the Economic Impact of Tourism in Samoa.
2. Domestic Tourism Survey
The Domestic sector of tourism also needed to be investigated in order to gain the full picture of the tourism impact on the economy of Samoa. Given that, the domestic survey was to be conducted and firstly the consultant together with the team needed to define Domestic tourism in Samoa's context as this will make the job a bit easier.
Domestic tourism was then defined as "the trip taken by a Samoan resident (regardless of nationality) outside his/her usual environment" and usual environment is explained in the information provided below:
DEFINITION OF USUAL ENVIRONMENT FOR DOMESTIC TOURISM
A Samoan resident is treated as travelling outside of his/her ‘usual environment’ only when he/she:-
Makes a visit to the other main island i.e. from Upolu to Savai’i and vice versa (but only for an overnight trip). So day trips even outside of the usual island are treated as staying within the ‘usual environment’. But the overnight trip can involve staying with friends and relatives as well as staying in commercial accommodation.
OR
Makes a visit within his/her own island and stays in commercial accommodation for which he or she has paid (so day trips within one’s usual island of residence are still within the ‘usual environment’) Also even if staying overnight, a stay with friends or relatives is treated as remaining within the ‘usual environment’.
So overall a daytrip is not seen as going outside of the ‘usual environment’. An overnight trip staying in commercial accommodation is always seen as being outside of the ‘usual environment’. An overnight trip staying with friends and relatives is only outside the ‘ usual environment’ if the trip also involves a visit to the other main island on which he/she does not normally reside.
Given the above, several surveys were then considered to be conducted in order to obtain the information. These are the Ferry Survey and the Accommodations survey.
Samoa Tourism Authority Annual Report 2013- 2014
32 a. Ferry Survey
The Ferry survey was conducted on the Lady Samoa III vessel to determine the travel between the two islands, namely Savaii and Upolu. As given in the definition for domestic tourism, those that were included in the survey are Samoan residents, regardless of their nationality.
Sample, Methodology and Duration
The survey was designed to be conducted on the ferry for a period of four weeks plus one week to sample the questionnaire and the methodology. 10 Temporary enumerators were recruited to assist with this exercise however by the time the actual fieldwork was conducted we were only left with 8 to assist staff members on the boat.
The fieldwork occurred in two phases with two weeks each phase. The questionnaire and the methodology however was piloted for one week in June after the Independence celebrations followed by the two phases in late June (16 to 29) and 26 July to 8 August 2014. The phases have been done separately deliberately avoiding the periods where events that would cause much travel between the islands such as the church conference in July and the father's day celebrations in August.
The survey was conducted on the ferry and the team was divided into two shifts, each shift taking three trips a day with each enumerator to have interviewed up to 6 people per trip. The overall target for the survey was to have about 2,500 sample size. By the end of the four weeks, the total sample size achieved was more the 3,000. The enumerators conducted interviews on the ferry randomly selecting passengers on each trip.
Like the other surveys, the team was also responsible for designing the database and entering data before sending the information to Acorn Consult.
b. Accommodations Survey
The Accommodations survey was conducted at the accommodation properties selecting mainly those that cater for local residents from time to time.
Questionnaires were distributed to the selected accommodations for them to give to their local guests to be completed. The time frame given was ten (10) weeks ending 10 October 2014. The main challenge faced by the team was the fact that including in this period is the UNSIDS preparations as well as the actual meeting, and most if not all of these properties were to cater for this very important event in the history of Samoa.
This activity actually continued on in the new financial year and hopefully the results will be ready and included in the annual report then.
c. Establishment Survey
The above survey focuses on the tourism related businesses, and efforts have been put in place to ensure that all those that have something to do with tourism are included in this survey. The sample ranges from accommodations to restaurants, travel agents, handicrafts, entertainment, rental cars. Like the Accommodations survey, this also occurred during the preparations for
Samoa Tourism Authority Annual Report 2013- 2014
33 UNSIDS, however, the team had diligently followed up as much as possible prior to the conference to ensure that a good and representative sample is obtained in the end.
This also will see its final stages in the new financial year and a report will be finalised and ready for the next annual report.
All the above surveys are intended to have all the results incorporated to determine the Economic Impact of tourism in the economy of Samoa, hence these will form the basis for the Economic Impact Assessment survey report that is to be completed by December of 2014.
6.7 EVALUATION ACTIVITIES
The Division as part of its role also undertakes various small sample surveys as part of the evaluation process for the various major events that took place and may have an impact on Tourism. For the period under review, the surveys that had been undertaken include the Teuila Festival 2012 Survey, and the Samoa Tourism Exchange 2013 Evaluation.
7.0 POLICY ADVICE
Introduction
The Policy Advice (PA) Division under the direct authority of the Chief Executive Officer is responsible for a diverse range of duties and tasks. This division has been enhanced with the inclusion of the Sector Coordinator together with a Policy Analyst that has assisted very much with the Authority’s effort in engaging Communities inorder to learn and ensure an interest in Tourism Development.
Our first ever Tourism Community Roadshow was staged at Lalomanu for four huge Districts – Aleipata Itupa I Lalo, Aleipata Itupa i Luga, Lepa and Lotofaga. It was well attended by five representative from each village consists of two Aliis, two Tamaitais and one Youth Rep. Matters of discussion ranges from how they could benefit from Tourism to the overall safety of tourists and villagers alike. Upon the success of that first Roadshow, CEO and Management had decided to stage Roadshows around the Country in every other months.
Our division too had wholeheartedly assisted the Sector Coordination Unit in coordination and actual role out of Seminars for the promotion of Tourism Development Act 2012 to Communities, our Stakeholders and partners and Tourism Industry Alliance in both Upolu and Savaii. Copies of the Act were published and distributed to all Ministries and Corporations as well as our Stakeholders. Following promotions of the TDA was General consultations for Samoa Tourism Development Plan 2009-2013. Since this process too had followed a similar arrangement as that of the Act workshops, our Team had also work hand in hand with Sector Coordinator that thus, resulted in a very successful programmes not only in terms of attendance but also overall participation.
7.1 COMMUNITY LIAISON
A very busy year for Liaison Officer given the many Community Roadshow that were conducted in both Upolu and Savaii. More time was needed in liaising and contacting Village Representatives and Youth Reps. More consultations were also conducted for purpose of Samoa Tourism Authority Annual Report 2013- 2014
34 promoting our Tourism Development Act 2012 similarly to our Samoa Tourism Development Support programme 2009 – 2013. All our stakeholders, partners, our Industry and Communities were all included in these lines of Consultations with the great assistance of our Technical Advisors and our whole Team.
7.2 NATIONAL BEAUTIFICATION COMMITTEE
The National Beautification Committee of Samoa, is a committee that was endorsed by Cabinet and thus its work still continues. Meetings are held on a monthly basis to discuss ways and solutions for beautification of Samoa especially the town area. For instance, among many activities implemented, gardens around town area were restored as well as installation of new signages for whole of Samoa due to wear and tear. In addition, was the usual support to all sets clean up days without the year that all Ministries and some private businesses partaken in. Real highlight for NBC was their regular Toilets inspections for all public accessible toilets. They had really assisted in making a lot of changes not only establishment of new facilities but also the renovation of old and unpleasant premises. Again, great improvement and a real change has been witnessed by many.
7.3 TEUILA FESTIVAL
There was much time and effort of our staff especially our Liaison Officers committed in preparation and actual running of Teuila Festival 2013 since it was very much a part of the overall celebration of Samoa’s 50th Years of Independence. Although it was hard work, but it was all worth it in terms of its increasing popularity and more people turning up to all its stage events. Main new features and many new programmes were seen and witnessed by the Public including many dance groups from overseas that were willing to travel down to be part of this great and most successful event thus far. For instance, our division had first introduced to Teuila a Lunchtime Show, Musika Extravanganza, Dreashow among many new things.
7.4 CULTURAL VILLAGE
A huge makeover has been done to our Cultural Village in rearranging of Fales and fields to reflect a more vibrant environment and space suitable for all planned activities and cultural demonstrations. We had just completed renovation of small Samoan Huts/Fales alongside the seawall. We had now being able to showcase our Entertainment Group with their normal Thursday Tour and demonstration at their own assigned part of the field and during anytime a Ferry is docked at the nearby Matautu and of course during other related Tourism Events where needed. Same Cultural Group had continued to host and put on display the following talents and skills: tattooing, handicrafts, carving, screen printing, samoan food (umu) demonstration and sampling, fire knife dancing, traditional healing etc.
Again, activities that have been going on inside the STA Cultural village are as follows: Tattooing of Traditional Sogaimiti and Malu Printing of Elei Samoa and Handicrafts Printing of Siapo Carving of Samoan Handicrafts Traditional Massage/Healing – Taulasea Samoa Creation of Fire Food Making Demonstration
Samoa Tourism Authority Annual Report 2013- 2014
35 7.5 EVENTS
The Authority has continued to lead the way in Samoa through its effective and efficient facilitation and coordination of events at a national and international level. Similarly to the previous year we had made a commitment to continue assisting and sponsoring these events as they were very promising to attract more tourists and locals alike. Again, events that were held and assisted with are as follows:
1. Local Swim Series – 3 swims in 1 week 2. Samoa Triathlon Series 3. Samoa Swim Series (Annual Event) 4. Pacific Open Water Challenge 5. Samoa Half Iron – Long Distance Triathlon (Inaugural Event) 6. Launch of the Sheraton and Aggies Partnership 7. Teuila Festival 8. Alo PaopaoRegatta 9. Miss Samoa Pageant
As the Secretariat of the Miss South Pacific Pageant remained housed at the Samoa Tourism Authority within the Police Advice division – the Events unit have been assisting the Solomon Islands with their preparations in hosting the Miss South Pacific Pageant later on this year from 1st – 7th December 2013 that was held in Solomon Islands.
7.6 INFORMATION TECHNOLOGY AND SERVER
From the IT’s corner, a very crucial services in relation to the ongoing performance of PC and network maintenance working parallel with server administration. Has continued to provide that technical assistant to Consultants/TAs, Management and general staff with regards to Internet connections, email setups, PA system and other related IT support during general consultations and seminars as well as the ongoing technical support to CEO and Management with Boarder Management System. In addition, the monitoring of email and internet users on a daily basis to ensure System is professionally use without the abuse of some staff that could have skyrocketed costs and fees. IT is also responsible for providing advice and quotes for the procurement of all technical assets and IT related stationary.
A new initiative given the great assistance of SPTO to our Industry and its stakeholders and partners was the use and development of websites for bookings and reservations and least to mention, the use of social media as promotional tools.
7.7 MEDIA AWARENESS, PUBLIC RELATIONS, AND COMMUNICATIONS
Keeping the Industry, the public and the media informed of what STA is carrying out to ensure ‘tourism for Samoa’, is the responsibility of the PA Division. It is the duty of the PA team to develop, implement and drive a strategic communications programme covering industry and STA developments. This is an effective communications programme that will feed to all the local and international media, the local community as well as the local and international tourism industry and interested stakeholders all and any news that reflects and advises ALL about what is happening in the tourism sector and its benefits to the larger Samoan economy.
These forms of awareness include the creation of press releases, press conferences, television programmes (TV1 Lali/TV3 Samoa le Aso), weekly radio programmes (Radio2AP, Radio Polynesia Talofa FM), online updates and correspondence. The communication strategy also includes leading negotiations and discussions with villages, communities and specific groups as required
Samoa Tourism Authority Annual Report 2013- 2014
36 by the Authority in the efforts to communicate important tourism messages to the community at large.
The PA Division continues to assist the STA Marketing Team locally based and those STA Marketing Reps overseas, through the facilitation and implementation of itineraries and programmes for overseas media visiting Samoa under the Authority’s Media Visit Campaign. This is a productive feature as it creates an intensive working relationship between the PA Division and the Authority’s Overseas Marketing Reps and their clients. The PA Division is also on hand at all times to respond to queries from both local and international media regarding matters pertaining to Samoa’s tourism related events and those which STA might directly be involved in.
The PA Division’s PR & Communications has been working closely with its Events section in creating awareness and drawing both local and international media interest in the various events which STA spearheaded or supported throughout the past financial years with increased involvement from 2010 to 2013.
Samoa Tourism Authority Annual Report 2013- 2014
37 8.0 FINANCE AND CORPORATE SERVICES
Introduction
The Finance and Corporate Services division of the Samoa Tourism Authority, plays a vital supporting role in the effective implementation of the core activities of the Outputs of the Authority. Ensuring compliance of the Authority with the requirements of the Public Bodies Performance and Accountability Act 2001, which regulates the administration and finances of all Government bodies, in conjunction with other relevant existing national and international legislations, is one of the main objectives of the division. In addition to that, the Finance and Corporate Services division is also responsible for overseeing and coordinating the human resource of the Authority.
8.1 FINANCIAL REPORT
8.1.1 Annual Accounts – FY 2013 – 2014
We herewith present the Samoa Tourism Authority’s audited annual accounts for the financial year 2013/2014, and we are pleased to state that the Authority’s books subsequent to the audit arrived at the following:
. the accompanying financial statements give a true and fair view of the state of affairs of the Authority as at 30 June 2014, . Financial statements of the Authority have been prepared in accordance with International Financial Reporting Standards, and are in compliance with the Public Finance Management Act 2001 and Companies Act 2001 (amended 2006) in relation to the form or content of financial statements made under the Public Bodies (Performance and Accountability) Act 2001. . No circumstances which would render any particulars included in the financial statements to be misleading or inaccurate.
8.1.2 Internal Control Systems
Samoa Tourism Authority’s internal control systems in place continue to be effective, in ensuring that accountability and transparency are upheld throughout the execution of the Authority’s operations. These systems are further strengthened with the assistance of our accounting software MYOB, and existing Administration and Accounting policies and procedures. Any issues raised with relevant recommendations by auditors to fortify internal control systems of the Authority during audits, are implemented where necessary.
8.2 FINANCES
In comparison to last financial year (FY2012.2013), the Statement of Financial Performance for the year noted a great improvement with an excess of income over expenditure of $441,167 (FY2012/2013 deficit ($290,266). Last financial year’s deficit and high creditors was a direct result of the post cyclone Evan campaigns in efforts to reverse the negative publicity about Samoa of which no additional financial assistance were received for. The campaigns were primarily to inform Samoa’s source and secondary markets that only a segment of Samoa’s tourism industry Samoa Tourism Authority Annual Report 2013- 2014
38 was affected and not all as perceived by many. The surplus reported in the current financial year, reflects the STA Board, Management and Staff commitment to clear its debts from the previous year and implement all its major events and activities for the year efficiently and effectively.
8.3 FINANCIAL ANALYSIS
The reported current ratio of .70 for the year is a great improvement from last year (FY2012/2013 .20). In the wake of cyclone Evan the Authority was left with a very high trade and other creditors amount of $992,483 that decreased dramatically to $400,977 at the end of this year. However the late receipt by Samoa Tourism Authority of the invoices from the source and secondary markets was the main reason why the bulk of these trade creditors remained unpaid as at end of the financial year. This as mentioned above is a reflection of the commitment by the Board, Management and Staff of STA to clear its carried forward debts from the previous year resulting from post cyclone Evan campaigns in the source and secondary markets.
The majority of the Vagst Payable reported is the outcome of a reassessment carried out by MfR of STA’s Vagst Payable for the years 2010-2012; period pending finalization of the treatment of STA’s grant portion spent overseas on its marketing and promotional activities. An arrangement has been made between MfR and STA to settle the above payable without exerting any strain on the Authority’s new year’s cash flow and the implementation of its plans for FY2014/2015.
Total income for the Authority increased moderately by less than 1% compared to last year (with government grant making up 99%; 1% from Teuila Festival and Booking Engine proceeds and Other Income).
On the other hand total expenses for the year decreased by 5%. Of the total expenses 60% was spent on Marketing and Promotional activities overseas, in the region and locally, 9% on Transactions on Behalf of the State, and the remaining 31% for the other 3 outputs namely Policy Advice to Minister, Planning and Development, Research and Statistics and support services provided by the Finance and Corporate Services division.
An Excess of income over expenditure or a surplus was noted at end of the financial year (2014: $441,167) 2013: ($290,266).
8.4 HUMAN RESOURCE
8.4.1 Staff
The Authority during the year employed a total of 69 employees including our NZ marketing representative and his Assistant. This number increased slightly compared to last financial year with 66 employees. Employee turnover this year has a lower margin of 10.45% compared to last Financial Year
Staff members per division for the Financial Year.
DIVISIONS Total Staff Policy Advice 9 Marketing & Promotions 14
Samoa Tourism Authority Annual Report 2013- 2014
39 Planning & Development (10 + 7 NBC Groundsmen) 17 Research & Statistics 6 Finance & Corporate Services 23
8.4.2 Resignations
Throughout the financial year, 7 employees resigned to pursue other endeavors.
8.4.3 Retirements
No staff member retired during the year.
8.4.4 End of Contracts
Pativaine Petaia-Tevita successfully completed her 3 year contract (2010-2013) in December. She was reappointed to resume in her role as Finance and Corporate Services Manager for the Authority for the next 3 years.
8.4.5 New Recruitments
STA recruited 11 new employees during the financial year as replacements for the vacancies resulting from resignations, terminations, and promotions of staff members; and also for the STA Board approved new positions.
The new recruits included the Planning and Development Manager, Principal Marketing & Promotions Officer, Public Relations and Communications Officer, Senior Research and Statistics Officer, Marketing and Promotions Officer, Graphics Design Officer, Planning and Development Officer, Project Assistant Tourism Climate Change Project, Marketing Support Officer and 2 NBC Groundsmen.
8.5 OVERSEAS TRAININGS
The Authority was again fortunate this year to have received several invitations to a number of overseas training opportunities for our staff members to attend.
The following table provides details of these programmes:
Host Country Title of Training Duration of Type of Sponsorship Training
1 Nadi, Fiji Regional Tourism Executive 9th – 14th Fully Sponsored by Training Programme September 2013 SPTO
2 Guilin, China The 7th UNWTO/PATA 21st – 23th October Funded by STA Forum, on Tourism Trends 2013 and Outlook.
3 Auckland, New South Pacific Capacity 23rd September – Partially Sponsored Building Programme in
Samoa Tourism Authority Annual Report 2013- 2014
40 Zealand Tourism & Hospitality 10th October 2013 by SPTO and STA Management in cooperation with AIS
4 Nadi, Fiji Regional Tourism Train the 11th – 15th Fully Sponsored by Trainer Workshop November 2013 SPTO
5 Indonesia Indonesian Art & Culture 10th March – 21st Fully Sponsored Scholarship June 2014 Ministry of Foreign Affairs of the Republic of Indonesia.
6 Haikou, China Seminar on Tourism 15th – 4th June 2014 Fully Sponsored Development for Caribbean South Pacific Government of Region China
7 Okinawa, Japan Planning & Management 9th April – 21st June Fully Sponsored by of Eco-Tourism in Tropical 2014 JICA and Subtropical Ares for Asia & Oceania Region
8 Harbin, China Ecological Tourism 10th June – 7th July Fully Sponsored by Development & 2014 Government of Management for China Developing Countries
Selection of candidates are done by Management and approved by Cabinet, based on programme requirements and eligibility criteria. Crucial also to the selection process is the relevance of the programme to the respective areas of responsibilities for effective capacity building of staff. The usual reporting requirements of Government apply, and staff members are expected to do presentations to Management and Staff upon return.
Samoa Tourism Authority Annual Report 2013- 2014
41
FAASOLOGA O MATAUPU
1.0 SAUNOAGA A LE MINISITA ……………………………………………………………………………...4
2.0 SAUNOAGA A LE OFISA SILI …………………………………………………………………………….5
3.0 OTOOTOGA ………………………………………………………………………………………………..6
4.0 VAEGA O MAKETI MA FAALAUILOA …………………………………………………………………..9
5.0 VAEGA O FUAFUAGA MA ATINAE …………………………………………………………………...18
6.0 VAEGA O SUESUEGA MA FAAMAUMAUGA ………………………………………………………..30
7.0 VAEGA O FAUTUAGA TAU FAIGA FAAVAE ………………………………………………………...37
8.0 VAEGA O TUPE MA AUAUNAGA LAUTELE …………………………………………………………..42
Lipoti Faaletausaga a le Pulega o Tagata Tafafao Maimoa 2013- 2014 3
1.0 SAUNOAGA A LE MINISITA
E fai ma sui o le Komiti Faatonu ma le Pulega o Tagata Tafafao Maimoa Mai, o'u te tuuina atu ai le ripoti o le tala faatatau o tupe a le Pulega mo le tala faa-le-tupe o Iulai 2013 - Iuni 2014. O le faaauau ai pea o luitau ma faafitauli i le tamaoaiga o le lalolagi, aemaise o taua ma fevaevaeaiga i soo se vaega o le lalolagi. Ua faaauau ai pea ona lagolagoina e le malo o Samoa le atinae o tagata asiasi maimoa mai ma ana paaga ua atagia lea i le siitia ai o le tupe faatatau mo le Pulega i le $11,608,916 e tusa lea ma le 1.02% ua siitia ai mai le tausaga ua mavae.
O le atinae o turisi o loo taimua pea i le atinae o Samoa e pei ona iai lona sao e 20% ma avea ai ma vaega autu e ave i ai le faamuamua mo le atinaeina o le atunuu. O le mafuaaga lea e fa'aauau ai pea ona lagolago i ai le malo i auala talafeagai e faatumauina ai pea le avea ma ala manuia e faatupulaia ai le tamaoaiga o Samoa.
I le tulaga o atinae fou ma pisinisi fuafuaina, e 16 atinae turisi ua faamauina, e 9 atinae ua tatalaina ma le 6 o loo i se tulaga o tapenaga mo le fausiaina. Ae mo atinae o mataaga ma i latou o loo faatinoina le faamaimoaina o turisi, e 5 mataaga fou ua faamauina mo lenei taimi. O se tasi o matatia o le faaopopoina lea e le Pulega o Eleele a Samoa (SLC) se atinae turisi mo apitaga e pei ona tatalaina ai lenei faletalimalo ua faaigoaina o le Malifa Lodge. Ua faaopopo ma tatalaina foi se tasi o faletalimalo tele e 5 fetu ua faaigoaina o le Toe foi i le Parataiso i Lefaga, ma ua faaopopoina foi lea mo filifiliga a turisi faapea o tatou tagata e fia faaaogaina lenei auaunaga. O'u te talitonu ma le mautinoa i le agai pea i luga o le atinae o Turisi i Samoa aemaise o le toatele pea o i latou faipisinisi o loo fia faatuina ni atinae turisi i o tatou laufanua
I le pulea lelei ma faatinoina le atinae o turisi i se auala mautu, e manaomia le fuafua lelei poo a ni vaega lelei o auina mai e turisi ae pe faafefea foi ona faamautuina Samoa o se atunuu e tosina mai i ai tagata asiasi maimoa mai. O lea e ao ai ona faaleleia auaunaga eseese i le au fai faletalimalo aua lava le faatosina mai o fonotaga ma tagata tafafao mai.
O lea e momoli ai le FA'AMALO i le Ofisa Sili, le Pulega ma le aufaigaluega o loo latou faatinoina nei fuafuaga ma atinae aemaise o le galulue faatasi, aua le faamautuina o le atinae turisi i aso uma.
Ia Manuia!
Tuilaepa Fatialofa Lupesoli’ai Dr. Sailele Malielegaoi Minisita o le Pulega o Tagata Tafafao Maimoa Mai
Lipoti Faaletausaga a le Pulega o Tagata Tafafao Maimoa 2013- 2014 4
2.0 SAUNOAGA A LE OFISA SILI
E muamua lava ona faailoa le fesoasoani tele ma le agalelei mai o a tatou paaga, le malo Niu Sila, le malo o Ausetalia, o Malo Au-faatasi ma le malo o Samoa e ala i lana tala o le tupe fuafuaina mo le Pulega. E lagona ai le agaga fiafia tele ma le loto maualalo, e faafetaia ai le lagolago mai i le faatinoina o polokalame ma aoaoga i se auala e sili ona lelei ma le mafai, ina ia mautinoa le mauaina lea e i latou uma o loo faatinoina le atinae o turisi i Samoa, le auaunaga e sili ona lelei mo a tatou malo asiasi mai.
O le sini autu lenei ripoti, o le auiliili lea o polokalame ma auaunaga ua faatinoina ma ausia i lenei vaega o le tausaga, ae le gata i lea o nisi o vaega lelei mo le atinaeina lea o lenei alamanuia faatasi ai luitau sa feagai ma lenei atinae i totonu o lenei vai-taimi.O se tasi o matatia sa mafai ona ausia o le faatinoina lea o le polokalame faalauiloa mo itumalo e 4 e pei o le Aleipata Itupa i Lalo, Aleipata Itupa i Luga ma Lepa & Lotofaga, sa faataunuuina lea faalauiloa i le EFKS i Lalomanu. Sa faamalosia ai nisi o sini autu e tolu e i ai, Tagata, Siosiomaga ma Agafesootai o se tasi o faatauamo le atinae o Turisi ma le atunuu lautele. I le lelei faatinoina ai o lenei faalauiloa, sa fuafuaina ai loa nisi o faalauiloa se 3 mo le atunuu atoa e aofia ai Upolu ma Savaii. O se tasi o galuega sa mafai ona ausia, o le faalauiloaina lea o Tulafono Faatonutonu 2012 i le mamalu o le atunuu o paaga ma le atinae o faletalimalo. Sa faatinoina foi le faatalanoaga ma le atunuu e faamautuina ai le Taiala mo le Atinae o Tagata Asiasi Maimoa 2009 – 2013 le tausaga muamua foi lenei ua mafai ai ona faamatuuina atu i tua le faatinoina o le tauvaga o le Lalelei o Samoa ma manumalo ai i tauofoga le kamupani ua faaigoaina o le Manaia Events.
I lenei fesuiaiga sa tumau pea le lagolago a le Pulega o Tagata Asiasi Maimoa mai ma pasia fautuaga ina ia lelei faatino le tauvaga. O se tasi tulaga lelei ua mafai ona faatinoina mo le taimi muamua o le lagolago mai lea a le Faalapotopotoga o Turisi a le Pasefika i le au faletalimalo ma paaga, i le fausia le o ala i luga o upega tafailagi e faailoa mai ai i latou o loo fia malaga tafafao mai, aemaise o le faaaogaina o auala eseese o fesootaiga. O nisi o vaega e fia faailoa, o le Auaunaga o Tagata Asiasi Maimoa mai ua tele ina lagolago i nisi o taaloga eseese ma ua matauina ai le toatele o i latou e malaga mai i o tatou laufanua i nei tauvaga e pei o le, Tuuga aau, Tuuga uila,Tuuga aau - tietie uila - tamoe e le o maua nisi. Ma ua faamauina ai le siitia o tagata asiasi mai i le 7.1% faatusa i tausaga ua mavae.
E momoli ai le faafetai tele i le Afioga i le Palemia o ia foi o le Minisita o le Pulega o Tagata Tafafao Maimoa mai Fafo i lona sa'o i le faatuputupulaia o lenei auaunaga. E faailoa foi le faafetai i le lagolago a le Komiti Faatonu mo lena 12 masina ua mavae.
E le itiiti le faafetai tele i le aufaigaluega a le Pulega o Tagata Tafafao Maimoa mo le galulue punouai ma lo outou sa'o taua i le atinaeina o lenei alamanuia i lenei tausaga.
Ma le faaaloalo tele lava
Papalii Matatamalii Sonja Hunter OFISA SILI O PULEGA Lipoti Faaletausaga a le Pulega o Tagata Tafafao Maimoa 2013- 2014 5
3.0 OTOOTOGA
O lenei lipoti o loo auiliili atu ai galuega sa faatinoina e le Pulega i lenei tausaga faaletupe Iulai 2012 – Iuni 2013. O le siitaga o le vaega tupe e $$11,339,837 miliona tala, e tusa ma le 10% pasene ua maualuga ai i le tausaga ua mavae sa faamatuu mai mo galuega a le Pulega i lenei tausaga, o le pine faamau lea o le lagolago malosi a le Malo i le atinaega o le alamanuia o tagata tafafao maimoa. O lenei faasiliga na mafai lea ona faaaogaina lelei e saga faamalosia ai polokalame faalauiloa faapea le faaleleia o mataaga ma atina’e talafeagai i le naunautaiga e saga unaia ai tagata e malaga asiasi mai i Samoa.
E maitauina le a’afiaga ole atina’e o tagata tafafao maimoa ona o a’afiaga ole Afa o Eveni ia Tesema 2012 ma sa a’afia ai le tulaga maualalo o tagata tafafao sa faimalaga mai aemaise le tele o faletalimalo sa le faatumuina. Lea ua fa’asa’oina ma mautinoa ai le fa’aitiitia o tupe maua ile $237,381 fa’atusatusa atu ile tausaga ua mavae.
3.1 MATAUPU AUTU
O matafaioi autu nei a le Pulega e tusa ai ma aiaiga o lana Tulafono:
. Unaia pisinisi tumaoti ma tagata taitoatasi e faatinoina atinae tau tagata tafafao maimoa . Unaia tagata o isi atunuu atoa ai ma tagata Samoa o loo aumau i isi atunuu e tafafao ma asiasi mai i Samoa . Unai’a le fausia ma le faaleleia o faletalimalo talafeagai faatasi ma lona faatotogaina ina ia agavaa ma talafeagai mo tagata tafafao maimoa mai . Soalaupule ma fefaasoaai i le faatinoga o galuega a i latou o loo faatautaia atina’e tau tagata tafafao maimoa i Samoa . Tuuina atu fautuaga talafeagai i le Malo i mataupu tau tagata tafafao maimoa . Tapena, tuufaatasia ma faatino se Taiala mo le atina’e o tagata tafafao maimoa i Samoa
3.2 VAEGA O MAKETI MA FAALAUILOA
O le Vaega o Maketi ma Faalauiloa o loo faatinoina polokalame faalauiloa aua le faatuputupulaia o le silafia, le fia malaga mai ma le malaga mai i Samoa o tagata tafafao maimoa. O nei galuega o loo faatinoina i maketi filifilia ua faamautuina e le Pulega ma e aofia ai Faalauiloa Tu’usao (Direct Marketing), Faalauiloa Faipaaga ma Kamupani o loo tuufaatasia ma faatauina auaunaga tau tagata tafafao maimoa (Travel Trade Activity), Faalauiloa e faipaaga ai ma Tusitala mai Maketi i Fafo (International Media & Public Relations), Faaaliga ma Fonotaga (Events & Meetings) ma Faalauiloa fai faapaaga ma Kamupani Eseese (Partnerships).
3.3 VAEGA O FUAFUAGA MA ATINAE
O galuega autu a lenei vaega e aofia ai le gafataulimaina lelei ma le faafoeina o atinae mataaga, faletalimalo ma isi auaunaga e ala i tiute faa-faufautua i taimi o faatalatalanoaga ma asiasiga aemaise lava i le unaia o le usitaia o Tapula’a Moomia, o le faatinoina o asiasiga o atina’e eseee, lagolagoina o talosaga mo fesoasoani tau tupe, faapea foi le atinaeina o tomai ma agavaa o i latou o loo faigaluega i totonu o lenei alamanuia O polokalame mo le tali atu o le atinae i fesuiaiga o le tau o loo faatinoina foi e le vaega lenei.
Lipoti Faaletausaga a le Pulega o Tagata Tafafao Maimoa 2013- 2014 6
3.4 VAEGA O SUESUEGA MA FAAMAUMAUGA
O le Vaega o Suesuega ma Faamaumauga e feagai tonu lea ma le tuufaatasia ma le iloiloina o fuainumera ma faamaumauga e patino i atina’e o tagata tafafao maimoa. E feagai foi lenei vaega ma suesuega i mataupu e aafia ai le alamanuia mai lea taimi i lea taimi e tusa ai ma manaoga o le Komiti Faatonu, o le Pulega faapea paaga o loo galulue faatasi i totonu o lenei alamanuia.
3.5 VAEGA O FAUTUAGA TAU FAIGA FAAVAE
O le vaega lenei ua mafai ona tuufaatasia ai i latou o loo iai le tomai faapitoa. O se tasi o matafaioi autu a lenei vaega o le tuuina atu lea o fautuaga talafeagai i faiga faavae e ono faaaogaina e le Malo ina ia ausia ai manulauti mo le alamanuia o tagata asiasi maimoa i le lumanai, ae patino i le faailoa manino o vaega moomia i le loaloa o Samoa faapea afioaga, o le au faipisinisi faapea le Malo. E feagai foi lenei vaega ma le faatinoina o galuega talafeagai e faapogai mai i ni faiga faavae fou po o le toe iloiloina o faiga faavae o loo iai. E le gata i lea, e taimua le vaega i le faatulagaina ma le faatinoina o galuega a le Komiti mo le Faamatagofieina o Samoa.
3.6 VAEGA O TUPE MA AUAUNAGA LAUTELE
O le Vaega o Tupe ma Auaunaga Lautele e feagai ma le fa’asoasoaina, vaaia lelei ma le saunia o lipoti manino i mataupu tau tupe, galuega faatino i totonu o le ofisa faapea ai ma le aufaigaluega a le Pulega e tusa ma tulafono fa’ataatitita a le Malo e taialaina ai galuega o ana Matagaluega ma Pulega. O lenei vaega, ua taua o le vaega lagolago i vaega autu o le Pulega.
3.7 KOMITI FAATONU: Iulai 2012- Iuni 2013
. Afoa Amituanai Faleulu Mauli Taitaifono . Aanamaitu Tauiliili Pasikale Faatonu . Adele Kruse Faatonu . Leota Lu II Faatonu . Mark Pitt Faatonu . Seumanuula Moana Clarke Faatonu . Taua Seuala Kitiona Faatonu . Papalii Matatamalii Sonja Hunter Pule Sili
3.8 PULEGA: Iulai 2012 – Iuni 2013
. Papalii Matatamalii Sonja Hunter Pule Sili . Pativaine Petaia – Tevita Pule : Vaega o Tupe & Auaunaga Lautele . Dwayne Bentley Pule : Vaega o Maketi & Faalauiloa . Mativa Imo Pule : Vaega o Suesuega & Faamaumauga . Christina Leala-Gale Pule : Vaega o Fuafuaga & Atinae
Lipoti Faaletausaga a le Pulega o Tagata Tafafao Maimoa 2013- 2014 7
3.9 AUIVI O LE FAALAPOTOPOTOGA
Minister
Board of Directors
Chief Execuive Officer
Policy Advice (8)
Manager Marketing Manager Planning & Manager Research & Manager Finance & & Promotions Development Statistics Corporate Services
Vice Consul Tourism NZ Office Principal Planning & Principal Marketing & Principal Training & Principal Finance Principal Human Development Officer Principal Research & Promotions Officer officer Resources Officer (1) Education Officer (1) Statistics Officer
Miss Samoa NZ Rep Assistant
Senior Marketing & Senior Planning & Promotions Officers Senior Research & Senior Accounts Development Statistics Officer Officer (2) Officers (2) Receptionist/ Admin HR Assistant Officer
Marketing & Planning & Development Research & Statistics Promotions Officers Officer (2) Officers (2) Accounts Officers (2)
Night Watchman (4)
NBC Staff (7) Marketing Support General Assistant Drivers (4) Officers (4)
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4.0 VAEGA O MAKETI MA FA’ALAUILOA
Faatomuaga
O le Vaega o Maketi ma Faalauiloa sa faatinoina galuega e patino i le faatupulaia o le silafia ma una’ia le fia malaga tafafao maimoa mai o i latou mai i maketi filifilia. O nei galuega e aofia ai Faalauiloa Tu’usao (Direct Marketing), Faalauiloa Faipaaga ma Kamupani o lo o feagai ma le tuufaatasia ma le faatauina o auaunaga tau tagata tafafao maimoa (Travel Trade Activity), Faalauiloa Faipaaga ma Tusitala mai Maketi i Fafo (International Media and Public Relations), Faaaliga ma Fonotaga (Events & Meetings) ma Faalauiloa Faipaaga ma Kamupani Ese’ese (Partnerships).
O faiga faatauvaga (competition) ma isi atu motu o le Pasefika i Saute, atina’e ma le faatupula’ia o faigamalaga a vaalele ma fesuiaiga ese’ese i totonu o maketi filifilia e aofia ai ma fesuiaiga o manatu ma lagona o tagata mai nei maketi o lo o avea pea ma aafiaga i a latou filifiliga e malaga tafafao.
Sa tatalaina ma amatalia malaga faaopoopo a vaalele mai Aukilani e agai atu i atunu’u e i le Teropika (Tropical Destinations). Ua maitauina ai le tele o le atina’eina o femalagaa’iga i le va o Aukilani ma Honolulu faatasi ai ma le taugofie o pasese ma oloa, ua mao’ae ai le siitia o le fuainumera o e fia malaga tafafao atu i Hawaii mai Niu Sila. Sa toe amatalia foi faigamalaga tu’usa’o mai Aukilani i Bali ma ua toatele foi nisi ua fia malaga tafafao atu iai.
O le faamanatuina o le 50 tausaga o le sisiina o le tagavai o le Malo Tuto’atasi o Samoa ia Iuni na molimauina ai le siitia maualuga o le numera o e malaga mai i Samoa. Ae o le afaina ai o Samoa i le afa malosi o Evan i le masina o Tesema na matua faaleagaina ai le tele o auaunaga tau tagata tafafao maimoa e aofia ai ma le faletalimalo lauiloa o le Aggie Grey’s Hotel & Bungalows.
Sa ave pea le faamuamua a le Pulega i maketi filifilia o Niu Sila ma Ausetalia, lea e sili atu i le 60% o le aofai o tagata tafafao maimoa mai i Samoa o lo o malaga mai ai. Sa faaauauina pea galuega faalauiloa faapitoa i totonu o Peretania/Europa, Amerika i Matu (North America), Amerika Samoa ma isi maketi.
O le Vaega lenei o Maketi ma Faalauiloa o loo vaaia e le faauluuluga o le vaega, ma e aofia ai ma le aufaigaluega e faamautu i Ie Ofisa autu i Samoa nei ma sui o le Ofisa i maketi filifilia e aofia ai Niu Sila, Ausetalia ma Peretania.
4.1 FAALAUILOA TU’USAO (Direct Marketing)
4.1.1 Faasalalauga Fa’alauiloa (Advertising)
O lenei vaega e aofia ai (lomiga, upega tafailagi, televise, leitio) faasalalauga faalauiloa a le ofisa e agai i tagata lautele ma kamupani o lo o tuufaatasia ma faatauina auaunaga tau Tagata Tafafao Maimoa. O nei faasalalauga o lo o faalauiloa ai Samoa ma o lo o limataitaiina e faiga faavae tau faalauiloa a le Pulega. O le tele o nei faasalalauga sa faia i maketi autu o Niu Sila ma Ausetalia.
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Faalauiloa Tu’usao (Direct Marketing Campaigns) Maketi Aofai Faamatalaga Niu Sila 94 Televise, nusipepa, mekasini, upega o faamatalaga, leitio ma faasalalauga i nofoaga faitele Ausetalia 120 Nusipepa, mekasini, upega o faamatalaga ma leitio Amerika Samoa 52 Nusipepa ma leitio Peretania/Europa 11 Lomiga ese’ese ma le upega o faamatalaga Saina 4 Upega o faamatalaga Isi maketi 3 Lomiga ese’ese
O faasalalauga faalauiloa i nei auala masani o lo o faamanino ai vaega ese’ese e lauiloa ai Samoa ma o lo o tuuina ai ma ni faatosina faapea ma numera a kamupani malaga (price points and travel agent contacts) ina ia una’ia ai le feso’otai ane o tagata mo avanoa e malaga tafafao mai ai i Samoa.
I maketi faapitoa (niche markets), na faia nei faalauiloa e faatatau mo tafaoga pupuu ma le filemu (soft adventure), taaloga, fonotaga ma faaaliga (MICE) faapea ai meli (cruising). Sa tuuina ai foi ma numera ma imeli a ofisa malaga o lo o galulue so’oso’otauau ma le Pulega (call-to-action)
4.1.2 Metotia ma Faalauiloa (Promotional Materials)
Na tapenaina e le Pulega ni tusi faalauiloa (brochures) o lo o lomia ai faamatalaga e faatatau ia Samoa, o tafaoga mao’ae (adventure/outdoor), o faaipoipoga, o kamupani e tuufaatasia ma faatauina auaunaga tau Tagata Tafafao Maimoa (trade presenters), o ato faalauiloa (carry bags) ua lolomiina ai le igoa o Samoa ma le tuatusi a le Pulega, faapea ma ata faalauiloa (posters, banners & DVDs) o Samoa. O nei lomiga na tufatufaina mo tagata lautele ma kamupani e tuufaatasia ma faatauina auaunaga tau tagata tafafao maimoa. Sa faapea foi ona tapenaina e le Pulega ni tusi faalauiloa i le gagana Fa’aSaina ma le Fa’aKorea (mo le Expo 2012 Yeosu).
4.1.3 Upega Tafailagi (Website Development)
4.1.3.1 Samoa.travel
O le upega tafailagi o le samoa.travel o lo o telē pea lona taua i le faalauiloaina lea o Samoa, aemaise le tuuina atu lea o faamatalaga i tagata lautele. Ina ua mae’a ona toe au’ili’ilia ma faaleleia atili I le tausaga 2011-2012, sa una’ia loa le fa’aleleia o faamatalaga ese’ese (content) ia Samoa o lo o faasalalauina ai. Ua faateleina foi le maketiina ina ia avea ma upega tafailagi numera tasi i le lisi a le upega tafailagi tetele o le lalolagi e pei o le Google.
Samoa.travel - Lipoti o le aofai o tagata na matamata i le Upega Tafailagi ma ona vaega eseese (Google Analytics Report) 2012-2013
2012-2013 2011-2012 Suiga Itulau (Page) Aofaiga o Asiasiga I Itulau o le Upega Tafailagi (Pageviews) Maimoaina o Itulau Itulau o le Upega 352,617 331,606 6% Muamua o le 225,915
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Tafailagi (Visits) Upega Tafailagi (Homepage) Itulau Maimoaina e Tagata Asiasi I luga o Upega Itulau o Tafailagi (Unique Mata’aga Visitors) 259,345 247,000 5% (Sightseeing) 52,574 Itulau o Mata’aga/To Aofai o Tagata Sua na Maimoaina (Sightseeing/T Itulau eseese o-sua-ocean- (Pageviews) 1,799,915 1,916,205 6% trench) 36,298 Itulau o Itulau na Faletalimalo maimoaina e le Tetele tagata e toatasi (Accommodat (Pages/visit) 5.10 5.78 12% ion/Deluxe) 35,757 Itulau o Fale Taimi na maimoa Apitaga Tu ai i itulau i luga o Matafaga le Upega (Accommodat Tafailagi (Avg ion/Beach Time on Site) 4.29 4.49 4% Fales) 29,871 Itulau o Faletalimalo (Accommodat ion) 28,080 Itulau o le Faafanua o Samoa (Map) 26,359 Itulau o Faletalimalo Laiti (Accommodat ion/Budget) 25,638 Itulau o Auaunaga ua tuufaatasia tau Tagata Tafafao Maimoa (Packages- deals/Samoa) 24,498 Itulau o Faletalimalo Feololo (Accommodat ion/Standard) 24,455
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E 6% pe 350,000 le faitau ua si’itia ai le aofai o i latou na asia le upega tafailagi i lenei tausaga ma o le toatele o i latou nei o tagata i totonu o Niu Sila, Ausetalia ma Amerika. O itulau na sili ona maimoaina e tagata, o le itulau muamua o le upega tafailagi (homepage), itulau o mata’aga (Sightseeing) ma le itulau o Faletalimalo ma Apitaga (Accommodation).
Auala o Fesootaiga o loo asia ai Upega Tafailagi (Traffic Asiasiga e fua i luga o Atunuu o Sources) loo Aumau ai ( Visits by Country of Origin) Auala o Fesootaiga (Source) Asiasiga i Luga Atunuu Asiasiga i Vaega o Upega Luga o Asiasi Tafailagi Upega mai (Visits) Tafailagi Atunuu (Visits) Taitasi (Share) Google / organic 202,093 Niu Sila 103,510 29% Tuusa’o (Direct) 52,877 Ausetalia 74,347 21% Stuff.co.nz / Faasinoina mai isi Upega Tafailagi (referral) 10,568 Amerika 62,434 18% Google.com / Faasinoina mai isi Upega Tafailagi (referral) 9,504 Samoa 13,255 4% Bing / organic 8,372 Peretania 12,069 3% Google.co.nz / Faasinoina mai isi Upega Tafailagi (referral) 6,014 Siamani 8,383 2% Yahoo / organic 5,142 Kanata 7,662 2% Facebook.com / Faasinoina mai isi Upega Tafailagi (referral) 4,742 Italia 7,179 2% Search / organic 4,101 Initia 4,110 1%
I lona aotelega o le tele lava o tagata na maimoaina le upega tafailagi mai vaega ua taua o Search Engines (aemaise lava le Google, Bing ma le Yahoo). O le isi vaega e soosoo ane e aofia ai sootaga ma isi upega tafailagi. O le tele o nei vaega e aofia ai le Stuff NZ ma le Google.
4.1.3.2 Samoa Direct
O le Samoa Direct o le auaunaga lea e faamautuina ai avanoa i faletalimalo ma sa mua’i faalauiloaina i le tausaga 2009-2010. O lenei auaunaga na faatuina e fesoasoani i le tufatufaina ma le faafaigofieina o auaunaga tau faletalimalo mo tagata lautele.
O lenei foi auaunaga ua lisiina ai na o apitaga/faletalimalo ua faamalieina tapulaa mo apitaga/faletalimalo (Accommodation Standards) e pei ona faatatia e le Pulega. Ua avea foi ma auala e feso’otai ai ma le Samoa Direct aua le faamautuina o avanoa i faletalimalo o lo o faalauiloaina i faasalalauga i totonu o maketi filifilia.
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O le auai o apitaga/faletalimalo i le Samoa Direct e le faamalosia. O lalo ifo o lo o faamanino mai ai le aofai o apitaga/faletalimalo ua auai.
Faletalimalo ua aofia i le Samoa Direct (Samoa Direct Operators) 2012-2013 2011-2012 Tulaga (Category) Aofai Tulaga (Category) Aofai Faletalimalo Tetele - Deluxe 3 Faletalimalo Tetele - Deluxe 5 Faletalimalo Feololo - Superior Faletalimalo Feololo - Superior Standard 8 Standard 10 Faletalimalo i le Vaega Faletalimalo i le Vaega Ogatotonu - Standard 19 Ogatotonu - Standard 20 Faletalimalo Laiti - Budget 18 Faletalimalo Laiti - Budget 16 Fale Apitaga Tu Matafaga - Fale Apitaga Tu Matafaga - Beach Fale 6 Beach Fale 6
4.2 FAALAUILOA FAIPAAGA MA KAMUPANI O LOO TUUFAATASIA MA FAATAUINA AUAUNAGA TAGATA TAFAFAO MAIMOA (Travel Trade Activity)
4.2.1 Faalauiloa Faipa’aga (Joint Marketing Campaigns)
E tele galuega faalauiloa faipaaga sa galulue so’oso’otauau ai le Pulega ma kamupani e tuufaatasia ma faatauina auaunaga tau tagata tafafao maimoa i lenei tausaga. O nei galuega e aofia ai le tufatufaina i auala faalauiloa eseese a nei kamupani e aofia ai lomiga, upega tagailagi ma televise. O nei galuega faalauiloa faipaaga sa faalauiloa foi i totonu lava o le li’o po o pa’aga a nei kamupani.
Faalauiloa Faipa’aga (Joint Marketing Campaigns) Niu Sila 23 Faalauiloa I le TV, nusipepa, mekasini, upega o faamatalaga ma leitio Ausetalia 15 nusipepa, mekasini, upega o faamatalaga ma leitio Peretania/Europa 10 Lomiga ese’ese ma upega o faamatalaga Amerika i Matu (USA) 1 upega o faamatalaga
O le faatupeina o nei galuega faalauiloa faipaaga sa totogiina e le Pulega ma kamupani e tuufaatasia ma faatauina auaunaga tau tagata tafafao maimoa ma e taugofie foi.
4.2.2 Polokalame Faamasani a sui o loo Tuufaatasia, Faatau atu ma Faalauiloaina Auaunaga tau Tagata Tafafao Maimoa (Trade Familiarisations)
O lenei polokalame e aofia ai le talimalo o le Pulega ma faletalimalo ese’ese i sui o kamupani tetele e tuufaatasia ma faatauina auaunaga tau tagata tafafao maimoa. O le faamoemoe, ina ia a’oa’oina ai i latou ma maua le avanoa e asia ai faletalimalo ma mata’aga ese’ese.
Ua lisiina i lalo nei asiasiga (familiarisations) sa talimalo ai le Pulega ma faletalimalo ese’ese i lenei tausaga. E ao ona silafia, o nisi o taimi e galulue so’oso’otauau lava nei kamupani ma faletalimalo ese’ese e aunoa ma le fesoasoani a le Pulega.
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Polokalame Faamasani a Sui o loo Tuufatasia, Faatau atu ma Faalauiloaina Auaunaga tau Tagata Tafafao Maimoa (Trade Familiarisations) World Travellers, Dive Fish and Snow, GO Holidays, House of Travel, Niu Sila 6 Flight Centre, VFR Agents Travel Managers, Wotif, Expedia, Trade Travel, Creative Holidays (2), Ausetalia 9 Omniche, Fishing Getaways, Trade Travel Peretania/Europa 3 Latamerica Biz, Travel Counsellor, Benecke Reisen America i Matu 1 Hawaiian Airlines Group
O le masina o Mati sa faia ai le polokalame o le Samoa Tourism Exchange lea e aofia ai ma le Fa'a Samoa Roadshow. Sa auai sui mai kamupani o loo faalauiloaina Samoa i atunuu i fafo. O nei sui sa malaga mai i Ausetalia, Niu Sila ma Peretania/Europa ma sa faatautaia ni fonotaga ma sui o faletalimalo ma isi auaunaga faapea i Samoa nei. Sa faatautaia foi asiasga i faletalimalo ma mata’aga ese’ese.
Samoa Tourism Exchange Infinity/Flight Centre, First Light Travel, Lifestyle Holidays, GO Niu Sila 8 Holidays, House of Travel, Island Holidays, Outdoor NZ and AOT Blue Holidays, Booking.com, Coral Seas, Expedia, Fishing Getaways, Flight Centre Global Product, Nomads, Samoa Ausetalia 12 Escapes, Travelzoo Australia, Virgin Australia, Club Marine Magazine, Traveltalk Magazine Austravel UK, Aussie Tours Belgium, STA Travel, Polynesia Tours, Peretania/Europa 7 Tischler Reisen, Horzont Reisewelt, Boomerang Reisen.
4.2.3 Aoaoga mo Sui o loo Faamautuina Avanoa I Vaalele, Faletalimalo ma isi Auaunaga (Agent Training)
Sa faatautaia foi aoaoaga e sui o le Pulega o loo i maketi i fafo mo i latou o loo faamautuina avanoa i vaalele, faletalimalo ma isi auaunaga, aua lava le Faamoemoe autu o le saga faatuputupulaia pea o le malamalama ma le silafia o sui nei (Travel Agents) ia Samoa ma auauanaga tau tagata tafafao maimoa o loo iai, aua o i latou nei o loo faasoa atu ia faamatalaga ma faamautia avanoa i vaalele mo tagata femalagaai o loo fia asiasi mai i Samoa.
Aoaoga i Totonu o Maketi Filifilia Maketi Aoaoga Sui Faamatalaga Auai Niu Sila 99 465 Faasoaina o faamatalaga ma sui taito’atasi ma Travel Agents (In-person) faapea on aofia ai le Samoa Tourism Roadshow i Aukilani lea sa faatautaia ia Iuni. Ausetalia 23 439 Faasoaina o faamatalaga ma sui taito’atasi mai Travel Agents (In-person), faapea ai ma le tuuina atu o faamatalaga i luga o fesootaiga faaonaponei (online) Peretania/Aialani 10 416 Faasoaina o faamatalaga ma sui taito’atasi mai Travel Agents (In-person), faapea ai ma le tuuina atu o faamatalaga i luga o fesootaiga faaonaponei. Sa aofia ai foi ma le TTG Roadshow Lipoti Faaletausaga a le Pulega o Tagata Tafafao Maimoa 2013- 2014 14
ma le South Pacific European Roadshow 2013 i ia faalauiloa. Amerika i 5 275 Faasoaina o faamatalaga ma sui taito’atasi mai Matu/Kanata Travel Agents (In-person) i le Sunsational South Pacific 2012 Roadshow. Asia/Saina 1 15 Faasoaina o faamatalaga ma sui taito’atasi mai Travel Agents (In-person). O lenei aoaoga sa galulue faatasi ai le ofisa o le South Pacific Tourism Organization ma ofisa o Tagata Tafafao Maimoa mai atunuu o le Pasefika e aofia ai ma Samoa i lalo o le polokalame faalauiloa ua tāua o le South Pacific Specialist Programme. O lenei polokalame faalauiloa sa faia ae lei faia leisi faaliga faalauiloa o le CITM 2013.
4.2.4 Kamupani o loo Tuufaatasia ma Faatauina Auaunaga tau Tagata Tafafao Maimoa a Samoa o loo Galulue Faatasi ma le Pulega
Lisi o Kamupani o loo Tuufaatasia ma Faatauina Auaunaga tau Tagata Tafafao Maimoa o loo Galulue Faatasi ma le Pulega (Tour Operators with Samoa Programme) Niu Sila 11 Outdoor NZ, Edventuretours, Island Holidays, Lifestyle Holidays, Blue Holidays, Air New Zealand Holidays/AOT, GO Holidays, House of Travel, Infinity/Flight Centre, Mondo/Travel Managers, STA Travel, Our Pacific Ausetalia 20 Holiday Specialists, Creative Holidays, Coral Seas/Adventure World, Flight Centre, Viva! Holidays, Travelscene, Island Escapes, Blue Holidays, Qantas Holidays, Trade Travel, Expedia, Wotif, GTA, Harvey’s Choice, Pinpoint, Travel Managers, YHA/Student Flights, Free2Travel, World Surfaris, OMNICHE (Spacifica) Peretania 17 Travel Nation, GAP Travel, Dialaflight, All Ways, Tailor Made, /Europa Transpacific Holidays, Audley Travel, Austravel, Travelbag, Travel 2, Tailor Made Travel, Jetset Holidays, Destinology, Turquoise Holidays, Gullivers Tours, Cox & Kings, Tropical Sky Germany (26), Netherlands (5), Switzerland (4), Denmark (1), 47 Belgium (1), Norway (2), Austria (3), Italy (1), France (2), Czech (1), Sweden (1) Amerika i 7 Goway, Air New Zealand Vacations, Pacificislands.com, Matu Springboard Vacations, McCoy Custom Travel, Sunspots International, South Seas Adventures,
4.3 FAALAUILOA FAIPAAGA MA TUSITALA MAI MAKETI I FAFO (International Media & Public Relations)
4.3.1 Polokalame o Asiasiga a Tusitala
O loo maitauina pea e le Pulega le tula’i mai o Polokalame o Asiasiga a Tusitala o se tasi auala e taugofie ma maualuga le tulaga o loo faalauiloa ai Samoa i atunuu i fafo. O le faimalaga mai o tusitala ua mafai ai ona ausia se vaega maualuga i galuega faalauiloa aua lava le nofo silafia o tagata lautele i totonu o maketi filifilia e uiga ia Samoa ma lona matagofie. O lenei polokalame e aofia ai le taliaina o sui faasalalau ua filifilia e le Pulega. Mai nei polokalame faalauiloa ma tusitala mai maketi i fafo, sa mafai ai ona tusia ni faamatalaga e uiga ia Samoa
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ma ana auaunaga tau tagata tafafao maimoa i nusipepa e patino i mataupu tau femalagaiga (travel newspapers), mekasini e patino i mataupu tau femalagaina (travel magazines). O nei faamatalaga ma foliga vaaia o Samoa o loo faasalalauina i maketi filifilia ma nisi nofoaga o loo mafai ona oo atu ai nei faasalaulauga e ala mai i tusitusiga a nei tusitala.
O asiasiga a tusitala ua mafai ona faataunuuina ona o le lagolagosua a le mamalu o le atunuu o lo’o pulea faletalimalo ma mata’aga ma isi auaunaga tau tagata tafafao maimoa e pei ona tāua i lalo. Mo le silfia, e iai nisi o tusitala sa faimalaga muamua mai ae sa toe filifilia e le Pulega e toe malaga mai e tusia nisi faamatalaga e uiga ia Samoa i le totonu o le tausaga e tasi, ma tusia ai nisi tusitusiga fou e faatatau ia Samoa.
Asiasiga a Kamupani Faasalalau (Media Visits) Maketi Aofaiga Nusipepa ma Mekasini sa Faasalalau ai o Tusitala Niu Sila 17 Fishing News, NZ Herald, Travel Today, Sunday News, Pacific Radio Network, MAI FM, Tagata Pasefika, IAMTV, Zoomslide, Gone Fishing, Travelinc/Meeting, IslandTime Magazine, Let’s Travel Magazine, Sunday Star Times, Australian Woman’s Weekly (NZ Edition) Ausetalia 22 Cruise Passenger, Traveltalk, DNA, Escape, Australia Network, Get Lost, Golf Vacations, Strikeforce/Big Fish Small Boats, BlueWater, NRL, Weekend Sunrise, Holiday Fun Travel TV, Get up & Go!, Rip Tide Magazine, Sun Herald, Luxury Traveller, The Global Goddess, Radio 2UE, International Herald Tribune, NY Times, Club Marine, World Surfaris Peretania 6 TNT UK, The Independent, 360 Grad Neuseeland, Het Nieuwsblad, /Europa Die Welt, Die Welt am Sonntag, Berliner Morgenpost, Cosmopolitan, The Sun Asia/Korea 1 Tour De Monde
4.3.2 Tusitusiga ma Auala na Faasalalau ai (Generated Articles & Estimated Circulation)
Tusitusiga ma Auala na Faasalalau ai (Articles/Features Generated) Maketi Aofaiga o Tusitusiga Auala na Faasalalau Ai Niu Sila 39 Nusipepa/Mekasini, TV, Upega o Faamatalaga Ausetalia 145 Nusipepa/Mekasini, TV, Upega o Faamatalaga Peretania/Europa 54 Nusipepa/Mekasini, TV, Upega o Faamatalaga Asia/Korea 2 Nusipepa/Mekasini, TV, Upega o Faamatalaga
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4.3.3 Pepa o Faamatalaga (Press Releases)
O pepa o faamatalaga o se tasi lea o auala taua ma o loo faaogaina e le Pulega mo ana galuega faalauiloa i maketi filifiliao ma Samoa nei ma o se aotelega lenei o ia galuega:
Pepa o Faamatalaga (Press Releases) Maketi Aofaiga Niu Sila 21 Ausetalia 43 Peretania/Aialani 7
4.4 FAAALIGA MA FONOTAGA (Events and Meetings)
4.4.1 Faaaliga Tau Fefaatauaiga (Trade/Consumer Shows)
O faaaliga o fefaatauaiga ma tagata faatau faapea tagata lautele o lo’o faaauauina pea. O ia faaaliga o loo iai avanoa taua mo fesili ma tali mai sui auai. O lo’o faia foi ma fefaatauaiga ma fesootaiga ma sui autu o fefaatauaiga tau femalagaiga ina ia maua ai pea se mafutaga va-va-lalata aua lava le faalauiloaina o Samoa i atunuu ma maketi autu i fafo.
O se aotelega la lenei o faaaliga tau fefaatauaiga sa faia ma sa auai ai foi sui o le Pulega:
Faaaliga Tau Fefaatauaiiga (Trade/Consumer Shows) Niu Sila 10 Flight Centre Expo (Auckland); Invest Samoa Conference (Auckland); House of Travel Expo (Christchurch); PAICE (Auckland); Flight Centre Expo (Christchurch, Wellington, Auckland); House of Travel Expo (Christchurch); Samoa Tourism Exchange (Apia); House of Travel Expo (Hamilton) Ausetalia 16 Treasures of the South Pacific (Rockhampton & Mackay); Travel Expo: Arc @ UNSW (Sydney); Sunshine Coast Expo with Trade Travel; Adventure Travel Expo (Sydney); AIME, (Melbourne); Flight Centre (Syd/Melb/Brisbane); Adventure & Backpacker Expo (Melbourne); Adventure Travel Expo/Holiday & Travel Show-Mega Travel Show (Brisbane); Samoa Tourism Exchange (Apia); Treasures of the South Pacific (Frankston, Geelong, Wollongong and Dee Why). Peretania/Europa 12 Association of Cruise Experts Columbus Day; Taste PATA (London & Glasgow); Rutland Birdfair; PATA Exchange Manchester; World Travel Market; Aussie Tours Expo; South Pacific European Roadshow; ITB, PATA Exchange, Unite Pacific; Samoa Tourism Exchange (Apia) Amerika i Matu 2 Sunsational South Pacific (Edmonton, Calgary, Kelowna, Vancouver, Langley); Seatrade Cruise Shipping Miami; Saina 1 China International Travel Mart (Shanghai) Fiti 1 Bula FijiTourism Exchange (Port Denarau) Korea 1 EXPO 2012 Yeosu
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4.5 FAALAUILOA FAIPAAGA MA KAMUPANI ESEESE (Partnerships)
O loo galulue faapa’aga foi le Pulega ma pisinisi e le o aafia i itu tau femalagaiga ina ia saga faatuputupulaia ai pea avanoa e mafai ona faalauiloa ai Samoa i maketi ua filifilia e le Pulega.
Faalauiloa Faipaaga (Joint Marketing Campaigns) Maketi Aofai Faamatalaga Niu Sila 1 Fonotaga sa faia i Aukilani Niu Sila – e taua o le Invest Samoa Conference, ma sa galulue faipaaga ai ma le Samoa Trade Commission i Aukilani. Peretania/Aialani 3 Galulue faipaaga ma le tama’itai sifi kuka lauiloa o Monica Galetti e ala lea i le avea ai o ia ma Amapasa e faalauiloaina Samoa i le maketi filifilia o Peretania/Aialani e ala atu lea I lana tusi kuka sa tusia e aofia ai ma meaai Samoa. Sa mafai on auai le tamai’tai o Monica i le Faaaliga Tau Fefaatauaiga o le World Travel Mart i Lonetona (Novema, 2012) PATA , ma le Olympic Pacific Village. Sa mafai foi ona asiasi mai Monica i Samoa nei e faalauiloa ai lana tusi kuka i le masina o Ianuari 2013. Galulue faipaaga ma le Cobham Rugby Club ma le Samoa Rugby Union mo tapenaga mo le Taamilosaga Lakapi mo le Ipu o le Lalolagi i Egelagi i le 2015 Galulue faatasi ma le Samoa Rugby League i faalauiloa i Peretania mo le Taamilosaga Lakapi Liki mo le Ipu o le Lalolagi 2013.
5.0 VAEGA O FUAFUAGA MA ATINAE
Faatomuaga
O le vaega o Fuafuaga ma Atina'e e nafa ma matafaioi nei a le Pulega:
1. Faiga faavae ma fuafuaga mo le alamanuia o tagata asiasi maimoa 2. Faafoeina o polokalame faaleaoaoga mo le atinaeina o tomai ma agavaa o tagata faigaluega 3. Faaleleia o tulaga i atinae, auaunaga ma galuega tetele 4. Siitia o tulaga i pisinisi ma atinae tetele 5. Galuega o loo taimua ai le vaega o Fuafuaga ma Atinae i lalo o le Polokalame Fesoasoani Faapitoa a Niu Sila faapea le 6. Faafoeina o polokalame mo le tali atu i aafiaga o le atinae o tagata asiasi maimoa ona o fesuiaiga o le tau
E to'a fitu (7) le aofai o le aufaigaluega sa galulue i lalo o le Vaega o Fuafuaga ma Atinae i le tausaga nei e aofia ai ma le faauluuluga o le vaega. E to'a fitu (7) foi le aufaigaluega lagolago sa galulue i lalo o le Komiti mo le Faamatagofieina o Samoa. E to'a tolu (3) i latou e tauala mai i polokalame fesoasoani a le Malo o Ausetalia o loo ofofuaina mai la latou auaunaga, sa fesoasoani mai i lenei tausaga e faatinoina polokalame eseese sa talosagaina ai e le Pulega. Sa faaauau foi galuega a le Ofisa Sinia o loo nafa ma poloketi mo le tali atu i aafiaga o le alamanuia i fesuiaiga o le tau mai lalo o le vaega i lenei tausaga. O le sini autu a le Vaega o Fuafuaga ma Atinae o le mataituina lelei o le ausia o ni auaunaga tulaga maualuluga ma talafeagai mo le faalauiloaina aua le faamalieina atoatoa o a tatou malo asiasi mai.
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5.1 FAIGA FAAVAE MA FUAFUAGA MO LE ALAMANUIA O TAGATA ASIASI MAIMOA
5.1.1 Fuafuaga mo le atinae o tagata asiasi maimoa 2009-2013
Talu ai o le tausaga mulimuli lenei ua faatulagaina mo le Fuafuaga mo le atinae o tagata asiasi maimoa 2009-2013, o polokalame faatino e aofia ai le faamaeaina o galuega mo le tausaga mulimuli, o le iloiloga o galuega ua ausia i le lima tausaga ua mavae faapea tapenaga o le fuafuaga mo le isi lima tausaga o i luma. Sa faaauauina pea galuega mo le tausaga faaiu a vaega taitasi i lalo o le taitaiiga a le Pulega ma tuuina atu le lagolagosua i le konesale o loo fesoasoani i le tapenaina o le fuafuaga fou mo le alamanuia. O loo auiliili atu i lipoti a vaega taitasi i totonu o lenei lipoti le tulaga sa iai le faatinoga o galuega o lenei tausaga lea sa galulue faatasi ai le Pulega ma ana paaga eseese. O lo o matauina pea le ogatasi ai o galuega faatino ma fuafuaga sa iai e ui ina tele faafitauli e aofia ai ma tulaga tau tupe sa feagai ma le Pulega i le faafoeina o galuega sa fuafuina.
Na mafai ona faaaogaina e le Pulega se vaega o le tupe sa fuafuaina mo le faatupeina o le Iloiloga o galuega na ausia, mo le faatinoina o isi galuega taua ina ua faamautuina le faatupeina o le iloiloga i lalo o le Polokalame Fesoasoani Faapitoa a le Malo o Niu Sila (STSP).
Ina ua tu lata i le faaiuga o le tausaga, ua maea faatulagaina polokalame mo le faatalanoaina o le iloiloga faapea le fuafuaga fou. O lenei galuega o lo o taimua ai le konesale e pei ona taua muamua ma e faamoemoe le Pulega o le a faamaeaina lenei galuega taua i le masina o Tesema 2013.
5.1.2 Taiala a le alamanuia o tagata asiasi maimoa mo le tali atu i aafiaga o fesuiaiga o le tau
E le toe tau faamatalaina le tulaga manino ua iai aafiaga o le alamanuia o tagata asiasi maimoa ona o fesuiaiga o le tau. E moni fesuiaiga o le tau ma ua faamaonia foi ona aafiaga. O le faalauiloaina ai o lenei taiala i le kuata muamua o le tausaga e tauala mai i le polokalame fesoasoani a le Malo o Ausetalia o se tulaga maoa'e lea ua ausia. O le mea moni, e le mafai ona faataunuuina lenei faamoemoe pe ana le iai le lagolagosua a paaga uma a le alamanuia e amata mai i le aufaipisinisi, afioaga, o paaga o loo fesoasoani mai fafo faapea lo tatou Malo. Ua maea foi ona faaliliuina lenei taiala i le gagana Samoa i le naunautaiga ina ia silafia e tagata uma i le alamanuia aafiaga ogaoga ua fotuai mai faapea ni metotia e mafai ai ona tali atu atu ai i nei aafiaga ona o fesuiaiga o le tau.
O lenei taiala o le a limataitaiina ai taumafaiga a le alamanuia e foia nei faafitauli i le isi lima tausaga o i luma. O le a taimua le aufaigaluega o lo o faafoeina nei polokalame faapea le Pulega i galuega e foia ai nei faafitauli ua aafia nai o tatou atumotu laiti.
5.2 FAAFOEINA O POLOKALAME FAALEAOAOGA MO LE ATINAEINA O TOMAI MA AGAVAA O TAGATA FAIGALUEGA
5.2.1 Polokalame Faaleaoaoga
Sa faaauauina polokalame faaleaoaoga mo le faasaoina o le soifua o tagata i le sami ma vaitaele mai le masina o Iulai seia oo atu i le masina o Setema i nofoaga eseese e ono (6) i Upolu ma Savaii. Mai nei aoaoga, na filifilia mai ai i latou ua maualuga le taumafai mo se polokalame faapitoa e tapena ai mo le isi laasaga i luga atu faapea le tauvaga lona lua e sailia ai le siamupini o tauvaga aau ua atofaina mo le amataga o le tausaga 2013. Na faaiuina le tausaga lua o lenei polokalame faaleaoaoga i ni polokalame faapitoa e aofia ai tauvaga
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ma taaloga e unaia ai le saogalemu i le sami ma vaitaele lea na faia mo Upolu ma Savaii. Na matauina le faatumulia o nei polokalame lea sa faatinoina i Lalomanu mo Upolu ma Vaisala mo le motu tele i Salafai.
Na amata aloaia le tausaga tolu o le polokalame faaleaoaoga lava lenei i le masina o Me 2013 ina ua taunuu mai le alii faiaoga. E ui ina sa toe faamaamulu le faiaoga lona lua a'o le'i amataina le polokalame, e lei avea lea ma mafuaaga e faavaivai ai le vaega i le faatinoina o galuega fuafuaina mo lenei tausaga. O faailoga ausia mai lenei polokalame o le a mafai ona agavaa ai i latou o le a faamanuiaina mo faailoga ua faatulagaina mo i latou e galulue i le mataituina o le saogalemu o tagata i matafaga i totonu o Ausetalia.
Talu ai o le tausaga mulimuli lenei o le polokalame faapitoa lenei a le Malo o Ausetalia mo le faatinoina o nei aoaoga, o le isi vaega taua o le galuega a le faiaoga o le fesoasoani lea i le Pulega e tuufaatasia se fuafuaga maumaututu mo le faaauauina pea o nei ituaiga aoaoga pe a maea le polokalame. O nisi o faalapotopotoga taua e ono tele so latou sao i lenei polokalame e aofia ai le vaega mo tagata o loo ofofuaina atu a latou auaunaga i taimi o faalavelave faafuasei (VERT) faapea le Pulega o Tineimu ma Faalavelave Faafuasei. O le a faaauau pea le sao o le Pulega mo aoaoga faapitoa mo le alamanuia. Ua iai foi le faamoemoe o le a faaaogaina i latou ua maea aoaoina ma ua maoae le taumafai i le faatinoina o aoaoga.
O le amatalia aloaia ai la o galuega o lenei tausaga i lalo o lenei polokalame na faatinoina ai le tauvaga lona lua e sailia ai le siamupini o le tauvaga aau lea sa faataunuuina i le fale aau i Tuanaimato. O i latou na tauva na filifilia mai ia i latou na maoae lo latou taumafai i le tausaga lona lua o le polokalame. O se laasaga fou i le tauvaga lenei na vaaia ai le faia o le Vaega Laiti (Junior Cateory) e patino mo kalapu ma aoga e aofia ai le aoga o le Le Amosa o Savavau ma le kalapu a le Tanifa o le Vai. E tele ni faailoga faapitoa na saunia mo i latou na tauva ae o i laua na faamanuiaina i faailoga aloaia o le tauvaga e aofia ai Andy Masoe, o le na sola ma le siamupini o le tausaga ua mavae ma o lo o fai ma sui o le Airport Lodge ma le McLean Electricals i le Vaega Matutua faapea Brandon Schuster mo le Vaega Laiti.
E tele nisi polokalame faaleaoaoga ua maea faatulagaina mo le tausaga faaletupe o lumanai.
Faiaoga o David Guest, Andy (siamupini), Siamupini mo le Vaega laiti Brandon Schuster Peter (tu tolu) ma Emily
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5.2.2 Polokalame Faalauiloa mo le siitia o le tulaga i le silafia o tagata lautele
O le matafaioi a le vaega e tuuina atu polokalame faalauiloa i paaga uma a le alamanuia o se tasi lea o galuega faaauau a le vaega sa faatinoina pea i lenei tausaga ina ia silafia e tagata uma galuega, o luitau faapea polokalame taua o loo faatinoina. Talu ai o le tulaga utiuti o vaega tupe e faaagaga mo nei polokalame, na taumafai le vaega e fuafua tatau faasalalauga ina ia fesootai ma ogatasi ma polokalame mo le tali atu i fesuiaiga o le tau faapea taumafaiga mo le faamatagofieina o Samoa mo le faatupeina ma le faamalosia o nei polokalame.
O nei galuega o loo lagolagoina pea i faasalalauga faavaitaimi a le Pulega o loo faaaogaina ai le initaneti mo ana paaga e le gata i Samoa nei ae faapea foi atunuu mamao. Sa faaauau foi le faaaogaina o polokalame faapitoa a Aoga ma Ofisa faapea suesuega a tamaiti aoga e fesoasoani ai i nei taumafaiga.
5.2.3 Polokalame faaleaoaoga mo le aufaigaluega a le Vaega o Fuafuaga ma Atinae
E le faaitiitia le agaga faafetai o le aufaigaluega mo avanoa na tuuina mai e le Pulega e auai atu ai i fonotaga ma polokalame faaleaoaoga sa faia i atunuu mamao faapea Samoa nei. O nei polokalame o loo fesoasoani tele i le atinaeina o le tomai ma agava'a o le aufaigaluega aua le faatinoina lelei o a latou matafaioi. O loo faamanino atu i lalo nei polokalame mo le silafia:
Polokalame Faaleaoaoga Taimi Nofoaga Fesoasoani Muamua Iulai 2012 Apia, Samoa Fuafuaga mo le toe fausia o atinae mai Setema 2012 Lami, Fiti faalavelave faanatura Fonotaga 16 mo Fuafuaga ma Faiga Faavae Novema 2012 Okinawa Iapani mo le atinae o tagata asiasi maimoa Fonotaga faa-semina mo le sailia o paaga Novema 2012 Aukilani Niu Sila faipisinisi mo atinae eseese i Samoa Fuafuaga mo aafiaga i le siosiomaga mo Tesema 2012 Singapore atinae o tagata asiasi maimoa Faatinoina o suesuega a le Malo i le maea ai Ianuari/Fepuari 2013 Apia, Samoa o faalavelave faanatura Fuafuaga o atinae o tagata asiasi maimoa Aperila/Iuni 2013 Okinawa Iapani faanatura Aoaoga mo Suesuega o Aafiaga o le Me 2013 Apia, Samoa Siosiomaga mai atinae Aoaoga mo le faalauiloaina o atinae e Me 2013 Nadi, Fiti moomia kamupani e ono faatupeina Aoaoga mo faamatalaga o tala o le tau, Iuni 2013 Apia, Samoa faapea vaaiga i fesuiaiga o le tau
5.2.4 Polokalame Sikolasipi mo le Iunivesite Aoao o Samoa
Na matauina le siitia o le aofai o avanoa sikolasipi na tuuina atu e le Pulega i lenei tausaga mo i latou o loo aoaoina mataupu faatalimalo i le vasega o Tusi Pasi ma le Tipiloma i le Iunivesite Aoao o Samoa. E pei ona silafia o lenei polokalame o loo faatupeina e le Pulega ma o se taumafaiga a le Malo e fesoasoani atu ai i aiga lima vaivai o loo tulaga lelei le taumafai o fanau ae o loo avea pea ma faafitauli le le gafatia o pili aoga.
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O le vaevaeina o nei avanoa sikilasipi ma iuga o taumafaiga a le fanau o loo faailoa atu i lalo:
Polokalame Sikolasipi a le Pulega o Tagata Asiasi Maimoa mo le Iunivesite Aoao o Samoa - Tausaga Faaleaoaoga 2012 Faailoga Tusi Pasi Tulaga ausia Kuka po o le gaseseina o taumafa(3) E to’a tolu (3) na pasi ma faauu Saunia o meaai ma meainu (6) E to’a ono (6) na pasi ma faauu Auaunaga mo le faamaimoaina o tagata asiasi maimoa E to’a fa (4) na pasi ma faauu (4) Galuega talimalo ma le teuina o potu ma faletalimalo (2) E to’a lua (2) na pasi ma faauu Faailoga Tipiloma Tausaga 1 (5) E to’a lima (5) na pasi ma faauu Tausaga (5) E to’a lima (5) na pasi ma faauu
5.3 FAALELEIA O TULAGA I ATINAE, AUAUNAGA MA GALUEGA TETELE
5.3.1 Polokalame mo le toe fausia o atinae na faaleagaina i le afa o Eveni (TCRP)
I le maea ai o le tulaga pagatia sa feagai ma le atunuu i le afa o Eveni i le masina o Tesema 2012, na toe faatulagaina ai galuega a le Pulega ina ia ave le faamuamua i le toe faaleleia o pisinisi i totonu o le alamanuia na tele aafiaga mai le afa. Na faatinoina se suesuega faanatinati ina ua maea le afa lea na fesoasoani mai ai le Faalapotopotoga o Faletalimalo i Samoa po o le SHA ina ia tuufaatasia se lipoti o meatotino ua faaleagaina mo le tuuina atu i le Malo. O le masina o Ianuari na toe amataina ai se suesuega auiliili na taitaia e le kamupani konesale a le KVA ma le PLT ae lagolagosua iai le Pulega ma le SHA ma sa faatupeina lenei faamoemoe e le Malo o Niu Sila. O lenei galuega na fesoasoani tele i le tuufaatasia ai o ni alafua e faavae ai le polokalame fesoasoani faapitoa a Niu Sila mo le alamanuia.
O le masina o Mati i lona aso 22 na faalauiloa faalauaitele ai lenei fesoasoani lea e SAT$16 miliona le sao o le Malo o Samoa ae NZD$7.5 miliona le fesoasoani a le Malo o Niu Sila e tauala mai i ana polokalame fesoasoani. O se tasi o itu e eseese ai lenei polokalame ma le polokalame fesoasoani mo le galulolo po o le TTRP o le tulaga lea i le faafoeina o le polokalame lea ua taimua ai le Pulega. O soa komiti uma e lua o loo taitaifono ai le Pulega ma o le Soa Komiti mo le faafoeina o tusi talosaga o loo avea ai le SHA ma faauluuluga. O le mataituina o le faafoega o lenei fesoasoani o loo nafa ma le Soa Komiti.
O le sini autu o le polokalame o le "ausia lea o se tulaga lelei i le vave toe fausia o atinae na faaleagaina e le afa mo tulaga i le tamaoiga ma galuega". O le a tuliloa i lalo o lenei polokalame vaega tetele nei e fa:
Vaega Muamua: Toe fausia o faletalimalo, mataaga ma auaunaga faapitoa na aafia Vaega Lua: Polokalame faalauiloa e toe siitia ai le aofai o tagata asiasi mai Vaega Tolu: Polokalame faaleaoaoga mo le aufaigaluega aemaise i latou o loo galueaina atinae taitasi Vaega Fa: Foia o faafitauli tau i le siosiomaga e ala i aoaoga ma galuega talafeagai
Ina ua maea le tausaga faaletupe, ua maea ona iloiloina e le Komiti talosaga e 21 ma ua fuafua o le a amata ona totogiina atu nei faamanuiaga tau tupe i se taimi e le o toe mamao.
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5.3.2 Polokalame mo Tapula'a Faatulagaina o Faletalimalo
O fuafuaga mo le faataunuuina o asiasiga masani mo tapula'a faatulagaina o faletalimalo i le amataga o le afa lona lua o le tausaga na tuai ona faataunuuina ina ua tulai mai le afa o Eveni ma moomia ai le ave o le faamuamua a le Pulega i galuega mo le toe faaleleia o atinae na aafia. Na avea lea ma avanoa e toe fetuunai ai fuafuaga ma autasi ai loa le Soa Komiti mo le mataituina o tapula'a o faletalimalo faapea le Pulega, ina ia ave le faamuamua i le tapenaina o auaunaga faletalimalo mo le fonotaga tele a Malo Aufaatasi ua faamoemoe mo le tausaga fou i Samoa a o se avanoa lelei e toe fausia ai faletalimalo na aafia i le afa.
O le masina o Aperila na faataunuuina ai le asiasiga mo faletalimalo na matauina ni vaega e moomia le toe faaleleia mai le asiasiga talu ai. Na soso'o atu ai loa ma asiasiga o faletalimalo uma aua tapenaga mo le fono tele i le 2014 lea na amatalia i asiasiga o faletalimalo uma i totonu o le taulaga i Apia. O le a faaauau pea asiasiga nei a le Komiti i vaega uma o le atunuu e aofia ai Upolu, Manono ma Savaii seia oo atu lava i le taimi faatulagaina o le fonotaga i le masina o Aukuso 2014.
O le Komiti asiasi e aofia ai sui mai le Matagaluega o Galuega, Felauaiga ma Atinae Tetele, Soifua Maloloina, Punaoa Faanatura ma le Siosiomaga, Malosiaga Faaeletise, Pulega o Mu ma Faalavelave Faafuasei, Pulega o Tagata Asiasi Maimoa faapea sui e toalua mai faalapotopotoga o Faletalimalo o Samoa faapea le Faalapotopotoga mo Pisinisi Turisi i Savaii.
5.3.3 Asiasiga faaletausaga
Talu ai o tulaga utiuti o le taimi avanoa o le aufaigaluega, o lea na le faataunuuina ai se asiasiga faaletausaga i faletalimalo ma mataaga i lenei tausaga e pei ona masani ai. Peitai, na faaaogaina e le vaega asiasiga mo tapula'a o faletalimalo e toe faamautuina ai faamaumauga mai faletalimalo uma. O loo taumafai foi le vaega e unaia le auai o le aufaigaluega fou i asiasiga faapea isi polokalame o loo faatinoina i tua e faamasani ai i atinae ma mataaga eseese.
5.3.4 Galuega faaleleia mo mataaga
O loo sologa lelei fuafuaga mo le toe faaleleia o mataaga filifilia o loo lagolagoina e le Malo o Ausetalia e ala i le tamaitai pisikoa tomai faapitoa o loo galue i le tuufaatasia o talaaga o mataaga e aofia ai ma faamatalaga i le siosiomaga. O lenei faamoemoe o loo faipaaga ai le Pulega ma le Matagaluega o Punaoa Faanatura ma le Siosiomaga faapea le Faalapotopotoga o le Sisiomaga o le Pasefika. Sa tapa foi e le Pulega se fesoasoani mai se alii konesale tomai faapitoa i le tuufaatasia o faafanua mo nei mataaga uma. O le vaega muamua lenei o se polokalame faapitoa o le a faatupeina e le Pulega mo le toe faaleleia ai o mataaga ua filifilia i totonu o le atunuu. O le naunautaiga lava ia faasopolia mataaga uma o le atunuu i le lumanai.
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Fa’ailoilo mo le mataaga Afu Aau
Na maua foi le avanoa o le aufaigaluega i lalo o lenei polokalame e asia ai le Mauga o Silisili i le afioaga o Aopo i Savaii. O le taimi muamua foi lea ua faamauina ua oo ai se vaega o le Pulega o Tagata Asiasi Maimoa i le tumutumu o le mauga, o se taumafaiga o le a fesoasoani tele i le atinaeina lelei o le mataaga ma ia puipuia lelei ae faapea foi le unaia ai o maimoaga i lenei mataaga. Sa maua foi le avanoa o le vaega e faatalatalanoa ai fuafuaga mo le atinaega o maimoaga i le mauga, i se fonotaga sa faia ma le afioaga i se Suesuega Faapitoa mo le Siosiomaga sa faatautaia e le Matagaluega o Punaoa Faanatura ma le Siosiomaga ma le Ofisa o Polokalame o le Siosiomaga a le Pasefika. Na matauina le talisapaia ma le agaga fiafia e le afioaga o lenei faamoemoe. O le a galulue faatasi nei le Pulega ma le Matagaluega o Punaoa Faanatura ma le Siosiomaga i le tapenaina o se fuafuaga e pulea lelei ai le mataaga a'o lei oo atu i le isi laasaga o le faamoemoe.
Aufaigaluega I luga le Mauga o Silisili
5.3.5 Isi Polokalame
Talu ai o le atinae o tagata asiasi maimoa e faamoemoe i le galulue faatasi ai ma isi vaega (sectors) ma o lo o avea pea ma se tasi o atinae o loo ave iai le faamuamua mo le atinaega o le tamaoaiga o le atunuu, o le ala lea o le tele o nisi polokalame o loo auai ai le Pulega ina ina mautinoa o loo talafeagai ma faamalosia ai sootaga ma fuafuaga a le alamanuia.
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O loo auiliili atu i lalo nisi nei o polokalame o loo taimua ai nisi faalapotopotoga faapea Matagaluega a le Malo o loo galulue ai le vaega o Fuafuaga ma Atinae i lenei tausaga.
Polokalame Matagaluega/Falapotopotoga o loo taimua 1 Aiga ma Nuu Manuia Matagaluega o Tina ma Tamaitai, Atinae o Afioaga ma Aga Fesootai 2 Komiti mo Fesoasoani Faapitoa ma Matagaluega o Tupe Faletalimalo tetele ma pisinisi gaosi oloa 3 Polokalame Fesoasoani mo Pisinisi Tumaoti Matagaluega o Pisinisi, Alamanuia (PSSF) ma Leipa 4 Polokalame Faapitoa mo le Tali atu i Matagaluega o Tupe Fesuiaiga o le Tau (PPCR) 5 Poloketi mo Tapula'a o Faailoga Pulega o Faailoga i Samoa 6 Tapueina o Tomai Faaleaganuu Pulega o Faailoga i Samoa 7 Tapenaga mo Faalavelave Faafuasei Matagaluega o Punaoa Faanatura ma le Siosiomaga 8 Suesuega o le Siosiomaga Matagaluega o Punaoa Faanatura ma le Siosiomaga 9 Poloketi mo le Pulea lelei o Punaoa o le Matagaluega o Punaoa Faanatura Suavai ma le Siosiomaga 10 Fuafuaga a le Vaega o le Siosiomaga Matagaluega o Punaoa Faanatura ma le Siosiomaga 11 Faiga faavae ma Aiaiga o Fesoasoani a le Matagaluega o Punaoa Faanatura Faalapotopotoga o le Siosiomaga o le ma le Siosiomaga Lalolagi 12 Suesuega mo le faatinoina o se polokalame Matagaluega o Punaoa Faanatura faanatura e gaosia mai ai le eletise mama ma le Siosiomaga 13 Aoaoga Muamua mo le fesoasoani o le Matagaluega o Punaoa Faanatura Adaptation Fund mo polokalame e tali atu ai ma le Siosiomaga i aafiaga o le Tau 14 Fonotaga mo le puipuia o punaoa faanatura Matagaluega o Punaoa Faanatura ua amata ona faatamaia ma le Siosiomaga 15 Puipuia o meatotino tau i le atamai Matagaluega o Pisinisi, Alamanuia ma Leipa 16 Puipuia o le tomai a le silafia i mataupu Matagaluega o Aoga, Taaloga ma faaleaganuu Aganuu 17 Fonotaga mo le faaluailoaina o poloketi Matagaluega o le Va i Fafo ma tetele e ono faatupeina e kamupani tetele sa Fefaatauaiga faia i Niu Sila 18 Fuafuaga mo le Taulaga i Apia Matagaluega o Punaoa Faanatura ma le Siosiomaga 19 Iloiloga o le tulaga o loo iai le siosiomaga o Matagaluega o Punaoa Faanatura Samoa ma le Siosiomaga 20 Poloketi a le Pasefika mo le faaitiitia o le Matagaluega o Punaoa Faanatura faaaogaina o le eletise ma le Siosiomaga 21 Polokalame ma Fesoasoani a le Komiti Matagaluega o Punaoa Faanatura Faufautua mo Faalavelave Faafuasei ma le Siosiomaga 22 Polokalame faatino mo vaega eseese o le Matagaluega o Tupe tamaoaiga o Samoa 23 Faiga faavae mo taumafa tatau mo le Soifua Matagaluega o le Soifua Maloloina
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Maloloina 24 Atinaega o tomai ma agavaa lautele Pulega o Faailoga i Samoa 25 Polokalame faapitoa a Malo Aufaatasi ma le Iunivesite o le Pasefika i Saute Iunivesite o le Pasefika i le tali atu i fesuiaiga o le tau 26 Sailiiliga mo le faaleleia o uafu i Samoa Pulega o Uafu o Samoa 27 Fonotoaga mo le faafoeina o polokalame Faletupe o Atinae o Samoa fesoasoani mo nonoga tupe faapitoa mo faletalimalo na aafia i le afa o Eveni 28 Iloiloga mo le faamautuina o vaega e ave iai Polokalame Fesoasoani a le Malo o le faamuamua mo le atinaeina o tomai ma Niu Sila agavaa o tagata faigaluega 29 Poloketi faapitoa mo nuu ma afioaga filifilia e Ofisa o Polokalame a le Siosiomaga tali atu ai i aafiaga o le tau mo le Pasefika 30 Polokalame faapitoa mo avanoa aoga i le APTC APTC mo atinae na aafia i le afa o Eveni 31 Soa Komiti mo faletalimalo mo le fonotaga a Pulega o Tapenaga o le Fonotaga Malo Aufaatasi 2014 a Malo Aufaatasi 2014
5.4 ATINAEGA O PISINISI
5.4.1 Atinae/Pisinisi Fou
Na faaauau pea taumafaiga a le vaega i le fautuaina o i latou o loo fuafua e faatinoina pisinisi fou i totonu o le alamanuia e ala i fonotaga ma faatalatalanoaga ao tau amata ai a latou fuafuaga. O nei taumafaiga o loo lagolagoina e polokalame faalauiloa o loo faatinoina e unaia ai le fuafua lelei o pisinisi fou. O atinae fou uma e ao ina lesitala aloaia i le Pulega e aunoa ma se totogi. O lenei faiga o le a fesoasoani tele lea i le aoina mai o faamatalaga taua i le tulaga o loo iai so o se pisinisi fou ua faailoa mai i le Pulega mo le taimi muamua. E faatinonina foi asiasiga i kuata taitasi mo nei atinae aemaise o nofoaga o loo fuafua e faatinoina ai pe talafeagai ao a foi ni fautuaga e mafai on tuuina atu e fesoasoani ai i fuafuaga.
E le gata i vaega ua taua i luga, ae o loo galulue faatasi foi le vaega ma le Ofisa mo le Atinae o Pisinisi laiti (SBEC) faapea le PUMA mo fesoasoani i le tuufaatasia o Fuafauaga mo Pisinisi ma Maliega mo Atinae. E faaauau pea lenei galuega ma e mataituina e le vaega le gasologa o fuafuaga e ala i ana faamaumauga se ia oo i le taimi e tatala ai auaunaga a le atinae. O loo iai foi tusi taiala mo pisinisi fou faapea tapula'a o faletalimalo o loo tuuina atu e le vaega mo i latou o loo fuafua e faatinoina pisinisi faletalimalo e ese mai lea i auaunaga masani a le Pulega o loo tuuina atu e ala i fautuaga mo le puleaina lelei o atinae ma le itu o faalauiloa.
I le itu o le laiseneina faaletulafono o pisinisi, ua iai foi se maliega i le va o le Matagaluega o Tupe Maua ma le Pulega e mataitu ai laisene o loo tuuina atu mo pisinisi fou. Ua matauina le tulaga lelei o lenei taumafaiga lea ua mafai ai e le Pulega ona galulue ma i latou o loo fuafua a latou pisinisi ina ia tapena lelei ao le i tatalaina.
O le taimi nei, e leai se fesoasoani mo le tau atinaeina o pisinisi fou peitai e mafai ona maua le fesoasoani mai le Polokalame Fesoasoani mo Pisinisi Tumaoti (PSSF) pe afai e ausia le tausaga po o le sili atu foi talu ona tatala aloia auaunaga a le pisinisi.
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O pisinisi fou nei na lesitala ma asia e le veaga i lenei tausaga.
Ituaiga o Atinae/Pisinisi Fou Faletalimalo 22 Pisinisi lagolago (e aofia mataaga ma isi) 8
5.4.2 Atina'e Tetele
I le tu lata ai i le faaiuga o lenei tausaga faaletupe na molimauina ai se sauniga aloaia e amata ai le galuega tele mo le fausia o le faletalimalo fou o le Taumeasina Island Resort. O se miti ua tino mai ma ua faafetaia e le gata i le afioaga o Moata'a ae faapea foi le atunuu atoa i le maea ai o taumafaiga i le 40 tausaga ua mavae mo se atinae i lenei itu o le taulaga. O le kamupani o le Lamana Group mai Papua Niu Kini o loo faatupeina ma o se galuega tele e silia ma le 100 ona potu faapea nofoaga mo fonotaga ma isi auaunaga mo i latou o loo fai malologa mai i Samoa.
E le i mautinoa fuafuaga mo le amataina o galuega a le kamupani o le Warwick ma le atinae i Sasina ae o loo matauina pea le sologa lelei o le totogiina o lisi o eleele e pei ona iai maliega ma nei afioaga.
O le masina o Novema na auai atu ai sui o le Pulega faapea pisinisi tumaoti i se fonotaga faa- semina na faatautaia e le Matagaluega o le Va i Fafo ma Fefaatauaiga i Aukilani Niu Sila. O se faamoemoe na talisapaia e tagata Samoa faapea le aufaipisinisi mai Niu Sila, Ausetalia ma isi atunuu, e molimauina ai folasaga mo avanoa pisinisi e mafai ona galulue faapaaga ai ma pisinisi i totonu o Samoa. O lenei avanoa na faaaogaina e faalauiloa ai nisi o fuafuaga mo le alamanuia e ala i se fale mataaga tele e taua o le Big Coconut, ma ni faletalimalo tetele e aofia ai le Wellness Retreat, Fatu Feuu Resort, Return to Paradise faapea le Samoan Village Resort faatasi ai ma nisi o faletalimalo laiti o loo iai i le taimi nei. O se avanoa taua foi lenei mo le Pulega faapea le aufaipisinisi e feiloai ai ma isi paaga e ono mafai ona maua ai ni avanoa e galulue faatasi ai i le lumanai.
Sa fesoasoani foi le vaega i fonotaga ma galuega faatino a le Komiti o le faafoeina o fesoasoani faapitoa a le Malo mo atinae faletalimalo ma pisinisi gaosi oloa i totonu o le atunuu. O se tasi o atinae tele na talanoaina i lenei tausaga e aofia ai le fuafuaga alualu mamao a le Malo mo le atinaeina o le taulaga i Apia e ala i faiga faapaaga ma ni kamupani tumaoti.
5.5 POLOKETI A LE ALAMANUIA MO LE TALI ATU I AAFIAGA ONA O FESUIAIGA O LE TAU
5.5.1 Poloketi e faatupeina e le Malo o Ausetalia- NAPA 4
Na faalauiloaina aloaia le Taiala mo le tali atu o le alamanuia o tagata asiasi maimoa i aafiaga o fesuiaiga o le tau faapea le potu faapitoa mo suesuega (Tourism Resource Center) lea o loo faamautuina i le ofisa autu o le Pulega. O nei galuega tetele na mafai ona faatupeina i le fesoasoani a le Malo o Ausetalia. E iai le faamoemoe o le a faatotogaina lelei i vaega talafeagai faapea faamaumauga lenei potu mo le faaaogaina e tagata lautele aemaise le fanau aoga ma i latou o loo galulue i totonu o le alamanuia.
I lalo lava o lenei fesoasoani na mafai ona faatinoina ai polokalame faalauiloa i televise ma leitio i aafiaga o le alamanuia o tagata asiasi maimoa ona o fesuiaiga o le tau e ala i le fuafua ma le pulea lelei o atinae. Na faatinoina foi se aoaoga mo Suesuega i Aafiaga o le Siosiomaga ona o atinae lea sa faatautaia e le Matagaluega o Punaoa Faanatura ma le Siosiomaga mo le aufaigaluega a le Pulega faapea le Faalapotopotoga o Faletalimalo i Samoa. E iai le
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faamoemoe o le a faia nei aoaoga mo le aufaipisinisi uma i Samoa i se taimi o i luma. Na maua foi le fesoasoani e faatinoina ai se isi aoaoga mo le faamalamalamaina o tala i le tau ma isi faamaumauga o loo tuuina mai e le Ofisa o Vaai Tau mo le faaaogaina e atinae o tagata asiasi maimoa.
5.5.2 Poloketi faapitoa e faatupeina e le faaputugatupe mo atunuu tau atia'e i lalo o Fesoasoani mo le Siosiomaga o le Lalolagi- NAPA 5
Talu ai o le toagaogao o le aufaigaluega na faatuai ai galuega sa fuafuaina mo le poloketi o le NAPA 4 ae fesoasoani le Ofisa Sinia i le tuufaatasia o le talosaga mo le poloketi fou i lalo o le fesoasoani a Faalapotopotoga o Malo tetele mo le faasaoina o le Siosiomaga. O lenei poloketi fou o le a fesoasoani i le foia o nisi o faafitauli o loo matauina i atinae ua tuga aafiaga i fesuiaiga o le tau i totonu o afioaga. O loo fesoasoani mai le Faalapotopotoga o Malo Aufaatasi faapea le Matagaluega o Punaoa Faanatura ma le Siosiomaga i le faafoeina o lenei poloketi. O nisi o galuega o le a faatinoina ai e aofia ai le tuufaatasia o Fuafuaga mo le Puleaina o Nofoaga o loo iai atinae o tagata asiasi maimoa faapea le faatinoina o galuega moomia e tali atu ai i aafiaga mai fesuiaiga o le tau.
Asiasiga mo le poloketi o le NAPA 5
E 2 miliona Amerika le tau aofai o lenei poloketi e aofia ai ma le totogi o konesale sa tuufaatasia le talosaga. O lenei galuega na mafai ona lagolagoina e le Malo o Amerika e ala i ana konesale tomai faapitoa na faufautua i le tapenaga o le talosaga. Na talia aloaia le talosaga i le masina o Tesema ma faagasolo ai loa tapenaga ma sainia aloaia ai le maliega mo le faatupeina o lenei galuega i le masina o Me.
Ua amatalia nei galuega amata lea o le a faataunuuina ai fonotaga ma le aufaipisinisi ma afioaga ua filifilia e faamautu ai galuega faatino.
5.5.3 Poloketi faapitoa e faatupeina e le faalapotopotoga o le GIZ mai Siamani
O le aso 27 o Fepuari 2013 na faia ai se fonotaga ma konesale mai Ausetalia faapea paaga ua filifilia e galulue faatasi ma le Pulega i lenei poloketi. O se avanoa lenei na mafai ona fefaasoaa'i ai finagalo faapea tulaga o loo moomia ai le fesoasoani i totonu o le alamanuia o tagata asiasi maimoa e tali atu ai i aafiaga ona o fesuiaiga o le tau. O lenei fesoasoani o lo o tauala mai i le Matagaluega o Punaoa Faanatura ma le Siosiomaga ma le Ofisa o Polokalame o le Siosiomaga o le Pasefika. O le a galulue konesale mai Ausetalia ma le ofisa o le KVA i Apia i le tapenaina o se fuafuaga mo lenei polokalame ma e $10,000.00 Euro lona tau aofai.
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5.6 FESOASOANI FAAPITOA MO LE ATINAE O TAGATA ASIASI MAIMOA MAI LE MALO O NIU SILA
O fuafuaga mo le amataga o galuega mo le tausaga muamua o le polokalame fesoasoani a le Malo o Niu Sila na faatoa amataina i le faaiuga o le masina o Ianuari ona o le afa o Eveni na aafia ai Samoa. O se tasi o galuega na muai faatinoina o le sailia lea o se Ofisa Sinia e vaaia lenei poloketi i lalo o le vaavaaiga a le konesale ma le Pulega. O loo faamautu le vaega lenei i lalo o le Vaega mo Faiga Faavae ma Auaunaga Faufautua a le Pulega lea o le a aofia atu ai le auiliiliga o galuega ua maea faatinoina i la latou lipoti ae o le aotelega o galuega e patino i matafaioi a le Vaega o Fuafuaga ma Atinae e aofia ai vaega nei:
5.6.1 Faiga Faavae - Fuafuaga mo le atinae o tagata asiasi maimoa
Sa galulue le vaega ma le Pulega i le tuufaatasia o le lipoti o galuega ua maea ona faatinoina i le Fuafuaga mo le Atinae o Tagata Asiasi Maimoa 2009-2013. O loo faagasolo tapenaga ma e iai le faamoemoe o le a amatalia fonotaga mo le tuufaatasia o le Fuafuaga Fou i le amataga o le tausaga faaletupe o lumanai.
5.6.2 Polokalame mo le atinaega o tomai ma agava'a - Aoaoga mo le aufaigaluega
O le vaega lenei o loo sailia ai se kamupani/faalapotopotoga e faatinoina se suesuega o polokalame faaleaoaoga e moomia i totonu o le alamanuia ma tuufaatasia taiala ma faamatalaga mo ni polokalame faaleaoaoga o le a faatinoina. E faaiu ane galuega o lenei tausaga faaletupe ua faatinoina le iloiloga o talosaga mai kamupani na tauofo mai.
Ua maea foi faatalanoaga ma le Iunivesite Aoao o Samoa i le fesoasoani o loo faamoemoe mo le toe faaleleia o faleaoga faapitoa mo mataupu talimalo. O lenei fesoasoani e aofia ai le toe fausia o se potu moe ua maea faatotogaina lelei i tapula'a maualuga e pei ona iai faletalimalo tetele i atunuu i fafo mo le faataitaiga o galuega teufale i totonu o faletalimalo. O le isi vaega o lenei fesoasoani e aofia ai le fausia o se potu e avea ma vaega mo le faafoeina o faigamalaga lea o le a patino mo auaunaga e ofoina atu iai latou o loo ofoina auaunaga faa ofisa malaga. O lenei potu o le a faatotogaina foi i masini komepiuta ma isi vaega moomia mo le faaaogaina e le fanau aoga.
5.6.3 Atina'e tetele
Na faatinoina se sailiiliga a se alii Konesale mai Niu Sila i mataaga e mafai ona faatupeina i lalo o le vaega tupe ua faaagaga mo galuega tetele e aofia ai le faaleleia o auala faapea mataaga. O loo talia nei se lipoti aloaia mo le talanoaina e le Komiti.
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6.0 VAEGA O SUESUEGA MA FAAMAUMAUGA
Faatomuaga
E toaono le aufaigaluega o loo nafa ma le faatinoina o tiute ma matafaioi o le Vaega e aofia ai ma le o loo faauluulu iai. Na amatalia lenei vaega I le 2008 I le na o le toalua le aufaigaluega peitai I le faatuputupulaia pea o vaega moomia I le tulaga tau I faamaumauga ma suesuega, o le ala lea o le siitia o le aofai o le vaega I le tulaga ua iai nei. Na tele le faamamafa I le faaleleia o le tulaga I faamaumauga aemaise o le faatinoina o suesuega I vaega eseese mo le faaleleia o le Alamanuia ae ua utiuti le aufaigaluega galulue, o lea na faaopoopoina ai le toafa mo le faatinoina o ia vaega taua. I totonu o lenei tausaga faaletupe, e iai nisi o suesuega taua na faatinoina e le vaega e pei o le Sailiiiliga I le Faaaogaina o potu o faletalimalo mai lea taimi I lea taimi (occupancy survey), o le sailiiliga I le aofai o I latou e asia mataaga eseese I totonu o le atunuu aemaise ai foi o le faatinoina o se nusipepa (newsletter) e faailoa atu ai vaega uma o faamaumauga e aofia ai le aofai o I latou o loo Malaga asiasi mai aemaise o tupe tupa maua mai ia I latou. O se tasi o galuega taua na faatinoina o le Suesuega I Tagata Tafafao Maimoa mai (International Visitor Survey). O lenei galuega tele na faatinoina mo le 13 masina I le malaevaalele autu I Faleolo faapea ma le malaevaalele I Fagalii. E toasefulu nisi na faafaigaluegaina I se taimi le tumau e fesoasoani I le faatinoina o lenei galuega mai ia Iune 2012 seia faamaea ia Iulai 2013.
6.1 TIUTE MA MATAFAIOI
O tiute autu o le Vaega o Suesuega ma Faamaumauga e aofia ai:
• Tapenaina o Lipoti faalemasina, kuata, ono masina ma le tausaga atoa e auiliilina ai le aofai o I latou o loo faimalaga tafafao maimoa mai I Samoa. O nei faamaumauga o loo aoina mai I le pepa o loo faatumuina e I latou uma e faimalaga mai ma o loo tuufaatasia e le Ofisa o Faamaumauga a Samoa. • Faatinoina suesuega ma sailiiliga I vaega uma ina ia silafia le tualaga o loo iai le atinae aemaise ai o le avea ai lea ma faavae mautu e faatatau iai fuafuaga mo le agai I luma o le Atinae o Tagata Tafafao Maimoa. O nisi vaega e aofia ai foi ma le sailia o tulaga e iai ni le faagasologa o nisi galuega e toe afua ai se taeao fou I le lumanaiTapenaina o se Nusipepa mo le Faalauiloaina o nisi o faamaumauga taua e tatau ona silafia e I latou uma I totonu o le atinae • Tuuina atu o faamaumauga pe a moomia mai e paaga I Samoa nei ma atunuu I fafo • Faatinoina o le Suesuega I Tagata Tafafao Maimoa mo le toe faaleleia o faamaumauga I ona vaega uma aemaise ai o le Sailiiliga I le Sao o le Alamanuia o tagata tafafao maimoa I le tamaoaiga o Samoa.
6.2 AOTELEGA O FAAMAUMAUGA O TAGATA TAFAFAO MAIMOA
Na faamauina le faaitiitia o le aofai o tagata tafafao maimoa mai I le tausaga faaletupe o loo iloiloina, 2012/2013 I le 5.3% pe a faatusatusa I le tausaga ua mavae 2011/2012. O le aofaiga na iai I le tausaga ua mavae e tusa ma le 133,867 ae ua faaitiitia I le 126,759 I le 2012/2013. Na matauina o vaega na afua ai lenei tulaga e aofia ai le faaitiitia o le aofai o I latou na asia aiga ma uo I Samoa nei, ma I latou na faimalaga mai ona o isi mafuaaga. O le vaega o I latou na faimalaga mai mo Malologa ma Tafaoga na siitia I le 9% ae 11% na siitia ai I latou na faimalaga mai mo fonotaga ma pisinisi pe a faatusatusa I le tausaga 2011/2012.
I le tulaga I le sao I le aofaiga o tagata tafafao, na matauina ai le aupito toatele o I latou na faimalaga asiasi tafafao mai I le tusa ma le 40%, sosoo ai ma I latou na asiasi mai I aiga ma uo,
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37%, o e na malaga mai I fonotaga ma pisinisi e 11% ae 12% o I latou na faimalaga mai ona isi mafuaaga e aofia ai ma taaloga. I le tulaga I maketi, na tu matila le maketi o Ausetalia, ona na o le pau lea o le maketi na faamauina le siitaga e 3.5% pe a faatusatusa I le tausaga ua mavae, ae o isi uma maketi na faamauina le faaitiitia o I latou na faimalaga mai ai I le tausaga faaletupe o loo iloiloina.
Ata 1: Faatulagaga o e Tafafao Maimoa I Maketi ma Mafuaaga na faimalaga mai ai
Tafaoga ma Malologa Asiasi I Aiga ma Uo Pisinisi ma Fonotaga Isi Mafuaaga Aofai Maketi 11/12 12/13 11/12 12/13 11/12 12/13 11/12 12/13 11/12 12/13 % suiga Am Samoa 4,244 5787 13,021 8403 1,907 2048 5,812 4595 24,964 20833 -16.5 Niu Sila 24,624 25566 25,196 21713 4,586 4994 3,676 3328 58,081 55601 -4.3 Ausetalia 10612 11948 12,447 11554 2185 2747 1,677 1626 26,921 27875 3.5 Amerika I Matu 2,704 2954 3,408 2706 831 1030 1,215 1007 8,158 7697 -5.7 Atumotu o le Pasefika 557 1007 2,108 1294 1,832 1871 2,317 2298 6,814 6470 -5.0 Europa 2,821 2535 389 321 309 269 373 289 3,892 3414 -12.3 Asia 966 1097 606 450 703 705 1,914 1783 4,189 4035 -3.7 Isi Atunuu 469 321 118 118 87 87 174 308 848 834 -1.7 Aofai 46,997 51,215 57,293 46,559 12,440 13,751 17,158 15,234 133,867 126,759 -5.3 % suiga 9.0 -18.7 10.5 -11.2 -5.3 % sao 40 37 11 12 100
6.3 MAFUAAGA O LE MALAGA
Tafaoga ma Malologa
E 40% le sao o I latou na faimalaga mai mo tafaoga ma malologa, o le vaega aupito toatele lea ma na faamauina foi ma le siitaga e 9% pe a faatusatusa I le 46,997 na iai I le tausaga 2011/2012 ae ua siitia I le 51,215 I le 2012/13. O le vaega lenei na faamauina ai le siitia o I latou na faimalaga mai ai I maketi uma ma o le mafuaaga foi lea o le tulaga lelei ua matauina.
Asiasi mai I Aiga ma Uo
E 19% na faamauina na faaitiitia ai le faitau aofai o I latou na faimalaga mai I Samoa e asia aiga ma uo. O lenei tulaga na matauina o le faaitiitia o le aofaiga o I latou na malaga mai maketi uma mo lea mafuaaga na afua ai le faaitiitia. Na matauina e tusa ma le 36% na faaitiitia ai I latou na faimalaga mai I Amerika Samoa pe a faatusatusa I le tausaga ua mavae, 14% na faaitiitia ai I latou mai I Niu Sila ma le 7% mai Ausetalia. O lenei tulaga ua mautinoa ai o le mafuaaga lea o le faaitiitia pe a faatusatusa ia I latou na famalaga mai I le 2012
Pisinisi ma Fonotaga
Na faaalia le siitia o le aofai o I latou na faimalaga mai mo fonotaga ma pisinisi I le 10.5% pe a faatusatusa I le 2012/2013. O lenei tulaga na mafua ona sa matauina le tele o fonotaga faavaomalo aemaise o fonotaga faalelotu na talimalo ai Samoa I le tausaga faaletupe faatoa maea atu.
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Isi Mafuaaga
Other Purposes of Travel also recorded a drop of 11% compared to 2010/2011. This was attributable to the drop in number of arrivals for purpose from all the markets.
6.3.1 Maketi
Maketi Autu (Niu Sila, Ausetalia, Amerika Samoa)
Ua faatumauina pea le sao maualuga o maketi o Niu Sila, Ausetalia ma Amerika Samoa I le faitau aofai o I latou e faimalaga tafafao mai ia atunuu, ma ua avea ai o maketi autu a Samoa. Ua matauina e tusa ma le 82% le aofaiga o I latou e malaga tafafao mai ia maketi e tolu. O Niu Sila e aupito toatele I le 43%, sosoo ai ma Ausetalia I le 20% a o Amerika Samoa e 19%. O Ausetalia na o le pau lea o le maketi na faamauina ai se siitaga I le tausaga faaletupe lenei pe a faatusatusa I le tausaga ua mavae, na siitia I le 3.5% poo le 26,921 I le 27,875. Na matauina le faaitiitia o I latou na faimalaga mai I Niu Sila ma Amerika Samoa I le taimi lava e tasi.
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Maketi Lagolago: Amerika I Matu, Isi Atumotu o le Pasesfika, Europa ma Asia
I le aotelega, e 17% le sao o nei maketi I le faitau aofai o I latou e faimalaga asiasi mai I Samoa. Na matauina le faaitiitia uma o le aofai o I latou na malaga mai I nei maketi ma ina ua iloiloina nei tulaga na maua ai o le ono masina muamua o le tausaga 2013 lea na matauina ai le faaitiitia o tagata malaga tafafao maimoa mai pe a faatusatusa I le taimi lea I le tausaga ua mavae.
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6.4 TUPE MAUA
Na faamauina le faaitiitia I le 5.6% le aofai o tupe maua mai I tagata tafafao maimoa mai le aofaiga e $333.4miliona I le 2011/2012 I le $314.7miliona I le 2012/2013.
Tupe Maua 2011/2012 2012/2013 Aofai (e le aofia ai Meli Laupasese) 333.4 314.7
Na matauina e ui ina faaitiitia le aofai o I latou na asia aiga ma uo (37%), peitai e faatumauina pea le tele o lo latou sao I le faitau aofai o tupe maua e tusa ma le 47.6%. Peitai, e ui I lenei sao sa le mafai ona ausia le aofaiga na iai I le tausaga faaletupe ua mavae, na faamauina le faaitiitia o tupe maua mai I lenei vaega I le 13% pe a faatusatusa I le tausaga faaletupe ua tuanai. I le vaega o I latou na malaga mai mo Tafaoga ma Malologa na faamauina le siitia I le 16.5% pe a faatusatusa I le tausaga ua mavae. I le vaega mo Pisinisi ma Fonotaga, Taaloga atoa ai ma Isi Mafuaaga, na faamauina le faaitiitia o tupe maua mai ia vaega uma I le 1.5%, 8.4% ma le 58%.
Tupe Maua Mafuaaga 2011/2012 2012/2013 % change Tafaoga ma Malologa 102.95 119.95 16.5 Asia aiga ma uo 172.89 149.83 -13.3 Pisinisi/Fonotaga 33.23 32.72 -1.5 Taaloga 4.76 4.36 -8.4 Isi Mafuaaga 18.51 7.83 -57.7
Aofai o Tupe maua mai Maketi: 2012/2013 faatusatusa i le 2011/2012
2011/2012 2012/2013
144.61 80.52
37.40 151.61 21.00 23.39 78.36 7.78 46.09 22.21 25.44 8.64 Niu Sila Ausetalia Amerika Samoa USA Isi Atunuu Europa
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O tupe maua mai maketi taitasi na faaalia ai o I latou na faimalaga mai Niu Sila na latou aumaia le $144.6 miliona o tupe maua e tusa ma le 46% o le faitau aofai, peitai o lea aofai na faaalia ua faaitiitia I le 4.6% pe a faatusatusa I tupe maua i le tausaga 2011/2012. O Ausetalia na latou aumaia le $80.5miliona ma o se faasiliga o tupe maua e tusa ma le 2.8% pe a faatusatusa I le tausaga ua mavae. E 12% le sao o Amerika Samoa ma le aofaiga e tusa ma le $37.4miliona. O maketi lagolago ma isi maketi na latou aumaia le tusa ma le $52.2miliona po o le sao e 17% I le aofaiga atoa o tupe maua.
6.5 SUESUEGA I E FAAAOGAINA FALETALIMALO
O lenei galuega na amata faatinoina e le Vaega I le 2011 ina ua maua e leai ni faamaumauga I lenei itu taua o le Alamanuia na iai. E tele ni luitau ma ni faafitauli na fetaiai ma le aufaigaluega I le faatinoga peitai sa taumafai pea e tuitui ma lea ua maea tausaga e lua o loo faatinoina pea, ma ua mafai ona maua faamatalaga mo le faatinoga o fuafuaga faataatitia mo le agai I luma o le Atinae o Tagata Tafafao Maimoa. O le faitau aofia o I latou e mafai ona tali mai I masina taitasi e tusa ma le 60% I le 80%. Ua matauina pea le lelei o le tali mai a I latou I Savaii I lenei taumafaiga ma ua faasolosolo foi ina lelei le tali mai a Upolu e pei ona faamauina I lenei tausaga faaletupe.
Tulaga na maua I le Suesuega
O loo ua tuuina I lalo vaega na maua mai I le suesuega I le faaaogaina o faletalimalo I le tausaga faaletupe 2012/2013 pe a faatusatusa I le tausaga faaletupe ua mavae 2011/2012. Na maua e faafaigata ona maua se aotelega mo le aoaotetele o faletalimalo ona o tulaga I le eseese o ituaiga o faletalimalo, o le ala lea o loo faatino ai faamaumauga I vaega ua vaevaeina iai faletalimalo e faatatau I tapulaa ua maea ona faatulaga e le Pulega. O loo matauina pea le tele o faafitauli ma luitau e feagai ma le aufaigaluega I le taimi e aoina mai ai faamaumauga mai I faletalimalo taitasi. E eseese ni mafuaaga na tuuina mai e I latou e mafua ai ona le mafai ona tuuina mai a latou faamaumauga. O nisi na latou taua e le mafai ona faailoa ona o mafuaaga ina nei faailoa atu ia I latou o loo latou tauva, o nisi e le atoatoa le faatinoga o faamaumauga ao nisi e leai ni faamaumauga e faatinoina. E ui lava la I nei faafitauli, o loo taumafai pea le aufaigaluega ina ia mafai ona aoina mai faamaumauga I masina taitasi. Ua matauina mai I le suesuega o le vaega o faletalimalo o loo faavasegaina o le Superior na iai se siitaga e 12.3% pe a faatusatusa I le 2011/2012.
Aotelega o le faaaogaina o faletalimalo 2011/2012 2012/2013 % suiga Deluxe 49.1 48.5 -1.2 Superior 48.2 54.1 12.3 Standard 23.7 23.5 -0.7 Budget 23.0 16.5 -28.2
Aotelega 36.0 35.7 -0.9 Apitaga Tu matafaga 13.5 13.9 3.0
O le vaega o Apitaga tu matafaga o le vaega lea o loo aupito sili ona maua ai le faafitauli o le leai o ni faamaumgauga, ona o le tele o nei pisinisi e patino I aiga ma o tagata o aiga latou te faatinoina. O nisi e le taua tele ia I latou faamaumauga ma latou te le faamaumauina le aofai o malo latou te talimalo ai I le tele o taimi, o le ala lea o le maualalo o faamaumauga o loo maua mai I le vaega lea e pei ona faaalia.
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6.6 SUESUEGA AUTU - SUESUEGA O TAGATA TAFAFAO MAIMOA 2012/2013
O le faatinoga o nisi o suesuega ma sailiiiliga e fesoasoani ai I le atinaeina o le Alamanuia, o le tasi lea o matafaioi autu o le vaega. I le tausaga faaletupe 2012/2013 na faatinoina ai le Suesuega autu mo tagata tafafao maimoa I le lagolago a le Polokalame o Fesoasoani a le Malo o Niu Sila. O lenei galuega na faatinoina mo le 12 masina mai ia Aukuso 2012 ia Iulai 2013.
Faatinoga ma le taimi na faatinoina ai (Sample, Methodology and Duration)
Na fuafuaina le galuega e faatinoina mo le 12 masina e auga ina ia aofia le 3% I le 5% o le aofai o I latou na tafafao maimoa mai I le 2010, e aofia ai na o I latou e 15 tausaga agai I luga. O le aofai atoa o I latou na manaomia e aofia I lenei suesuega e tusa ma le 3,500 I le 5,500.
I le faatinoga o lenei faamoemoe, na faafaigaluegaina ai nisi I le tulaga le tumau e faatinoina faatalanoaga I malaevaalele o Fagalii ma Faleolo mo tagata tafafao maimoa uma e tuuvaa ese atu ma Samoa I totonu o le 12 masina na atofaina e faatinoina ai le galuega. O le taimi faatulagaina mo le faatinoina o le suesuega, 12 masina, na autasi ai le Komiti o Suesuega ina ia mafai ona mataituina vaitau uma ma aga I fesuiaiga o lenei alamanuia I le tausaga atoa, ina ia le faapito I se vaega se tasi.
Na faatinoina le galuega I malaevaalele mai I le aso 30 Iulai 2012 seia oo I le aso 31 iulai 2013 ma e tusa ma le 4,400 le aofai o I latou na faatalatalanoaina I lenei suesuega. O le pepa fesili na aofia vaega e pei o tupe faaalu a o aumau ai I Samoa, o atunuu o loo alaala ai atunuu I fafo, o tulaga I le faamalieina I tautua ma auaunaga a o faimalologa mai ai I Samoa aemaise o isi faamatalaga na moomia e fesoasoani I le faaleleia ma le atinaeina o le atinae o Tagata Tafafao Maimoa I totonu o Samoa.
O le faamoemoe autu o lenei suesuega e gata o le toe iloiloina ai o le faatulagaga o tupemaua mai I le alamanuia ae o le a fesoasoani malosi I le atinaeina o le alamanuia I vaega e ao ona faaleleia ai le auaunaga mo I latou e asiasi tafafao mai I Samoa. O le lipoti atoa o lenei galuega o le a tuuina atu mo le silafia I le amataga o le 2014.
6.7 ILOILOGA O LE FAAGASOLOGA O NISI O GALUEGA FAATINO ALE PULEGA
E nafa le vaega lenei ma le faatautaia o sailiiliga I le tulaga e iai faatinoga o galuega eseese a le Pulega. O nisi o nei galuega e aofia ai le faatinoga o le Teuila ma nisi lava o vaega e ao ona sailia po o a ni vaega e mafai ona faaleleia ai mo le agai I luma. I totonu o le taimi o lenei lipoti na faatinoina ai e le Vaega le sailiiliga mo le Teuila 2012, o le Polokalame faaletausaga e Fetufaai ai i latou uma o loo I totonu o le alamanuia (STE 2013) atoa ai ma se tasi o polokalame faaleaoaoga o le Gagana faaperetania I totonu o Pisinisi (English in my Business).
6.8 ISI MATAFAIOI
6.8.1 Tuufaatasia ma le Iloiloina o faamatalaga mai pepa faatumu e i latou e faimalaga ese atu ma Samoa
O Iuni 2012 na uluai faaaogaina ai pepa faatumu fou mo I latou e faimalaga mai ma faimalaga ese ma Samoa. O nei pepa faatumu e moomia soo se tasi e faimalaga e faatumuina. O le pepa faatumu fou mo I latou e faimalaga ese atu ma Samoa, ua I ai nisi o faamatalaga fou ua aofia ai e pei, o le fesiliga pe na asiasi I Savaii, o le tulaga I tupe faaalu a o iai I Samoa, aemaise o le vaega e tuuina mai ai ni fautuaga mo vaega e ao ona faaleleia ai le auaunaga. O le vaega la e pei ona taua e tuufaatasia e le vaega o Suesuega ma Faamaumauga ma iloiloina aua le tuufaatasia o lipoti mo le silafia I tulaga uma e pei ona sailia ai finagalo faaalia.
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O le taimi muamua lenei ua faatinoina ai lenei tulaga ma o loo faailoa atu lalonisi vaega na maua mai I faamatalaga e pei ona iai I pepa faatumu fou ua taua.
VAEGA AUTU NA MAUA – IUNI 2012 - FEPUARI 2013
Vaega na maua ai faamatalaga e uiga ia Tala tuu taliga (30%), Upega tafailagi(24%) Samoa Aotelega o le aofai o aso na nonofo ai I 7 aso Samoa Ituaiga nofoaga na faaaogaina e nonofo ai Faletalimalo/Apitaga tu matafaga (60%), - Faatulagaga o Faletalimalo Aiga ma uo (36%) Deluxe Hotels (45%), Superior (15%). Beach Fale (20%)
% o I latou na asia Savaii 36%
Vaega e moomoo iai I latou e faimalaga mai Aganuu, o ona tagata ma le Toafilemu e leai I Samoa se vevesi
E pei ona faailoa atu I faamaumauga ua taua I luga, e tusa ma le 36% o I latou na faimalaga mai I Samoa I le vaitaimi o Iuni 2012 ia Fepuari 2013 na asia le motu tele I Salafai. O le umi o le taimi na malaga tafafao mai ai I latou I lea vaitaimi e tusa ma le fitu (7) aso ma ua faamauina pea o le toatele o I latou na asia Samoa, na latou silafia faamatalaga e uiga ia Samoa mai talanoaga ma nisi o uo ma aiga. Ua faamauina foi I o le toatele o I latou na faimalaga mai ona o le aave o tala I tagata Samoa, o lana aganuu aemaise o le tulaga lelei ma le toafilemu o lona siosiomaga
7.0 VAEGA O FAUTUAGA TAU FAIGA FAAVAE
7.1 POLOKALAME MO LE AOAOINA O LE AGANUU MA LE GAGANA
O le vaega o Tulafono Faufautua [PA] ua fuafuaina ma fa’agaoioia se Polokalama e faalua i le masina mo le a’oa’oina o le aganuu ma agaifanua e talafeagai ma polokalama a Turisi ma Taligāmālō mo le aufaigaluega ma ē fia auai ai o Ofisa o Tagata Tafafao Maimoa. O lenei a’oa’oga o le vaega muamua, o a’oa’oga o aganu’u ma le va-fealoa’i masani o le a faafoeina e le Ofisa o Tagata Tafafao Maimoa e ala atu i lana Polokalame o le Aoaoina o le Gagana ma le Aganu’u Sāmoa. E ofoina atu foi e lenei polokalame le fa’atinoga o a’oa’oga ia a’afia ma mata’ituina e latou i tu masani eseese o le aganu’u ma agaifanua.
7.2 FESO’OTAIGA MA TAGATA LAUTELE
Sa mafai ona faatinoina ni fonotaga ma nisi o afioaga sa fuafuaina e faataunuu ai nisi o atinae turisi, e pei o Mulivai Safata, Saanapu ma Matautu Lefaga aua le faatalanoaina ma le soona faamalamalamaina o nei atinae poo tamaoaiga. Sa faatinoina foi nisi o plokalame a nisi o vaega o totonu o le Pulega aua le fesootaiga ma afioaga mo nisi o poloketi o loo fuafuaina ia atinae aua le siitia ole tulaga soifuaga o tagata lautele.
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7.3 KOMITI O LE FA’AMATAGOFIEINA O LE ATUNU’U
O le komiti o le Faamatagofieina o Samoa, o se komiti sa pasia e le Kapeneta ma o loo faaauauina pea ana galuega faatino. E usuia fonotaga i masina uma e talanoaina ai nisi o auala aua le faamatagofieina o le atunuu aemaise lava i le taulaga. E tele nisi o galuega ua mae’a a lenei komiti mo le faamatagofieina o le atunuu, e ala i le toe faafouina o togalaau i le taulaga, ua mae’a foi ona toe faafou uma faailoilo mo afioaga i totonu o le atunuu atoa. Sa faatinoina foi le polokalama masani o aso faapitoa mo le faamamaina o le taulaga e faatinoina e matagaluega a le malo ma nisi o pisinisi e lagolago mai ai. Ma sa faatino lea aso faamama 1 ao sauni ai mo le Teuila 2012, sa faia foi le isi aso faamama lona 2 i le masina o Ianuari ona sa feagai le atunuu ma le afa o Eveni, ma le lona 3 ao tapena ai mo le faamanatuina o le Tutoatasi 2013.
Tele nisi o galuega sa faapea ona tu’uina atu iai le lagolagosua ma le galuluega le faatuaoiina a le Komiti e auala atu i lana aufaigaluega, lea foi e iai le fausiaina o le fata lea e soso’o atu ile taligalu aua le vaega muamua o le tu’uga aau ina ia fa’afaigofie ona feso’otai atu le au ta’aalo ile sami mo le amatalia ole tu’uga a’au.
Nisi foi ia o ta’aloga oloo so’oga faatosina mai ai le tele o tagata tafafao maimoa mai fafo lea foi sa tu’uina atu iai le lagolago a le Komiti:
• Tu’uga A’au (Samoa Swim Series) • Tauvaga mo le Alii Malolosi (Samoa Iron Man Challenge) • Tu’uga Savali ile Mauga (Scotsmans Trail – Teuila Festival Challenge)
7.4 TEUILA
E tele se taimi ma le malosi ole aufaigaluega sa faaalu mo tapenaga ma le faatinoina o le Teuila 2012 aemaise lava le Tamaitai lea sa gafa ma feso’otaiga male Va I fafo talu ai ole faaaliga o lenei tausaga sa avea ma le isi vaega taua o fa’afiafiaga fa’aopoopo ile patipatia ole limasefulu (50) Tausaga ole Malo Tutoatasi o Samoa. E ui ina sa maitaua le fitaituna ole Komiti ma le aufaigaluega ae sa molimauina le taua tele ma le faafiafiaina ona ole si’isi’i ole tulaga ua iai le faatinoga ole Vaiaso ole Teuila ile tumutumu o tagata sa molimauina fa’afiafiaga uma sa fa’atinoina i nofoaga eseese.
7.5 NOFOAGA MO FAAALIGA O TU MA AGANU’U FA’ASAMOA
E tele se galuega ua mae’a faatino mo le toe faaleleia o le nofoaga mo aganuu i totonu o le tatou Nu’u. Ua mae’a nei ona fausia nisi o fale-samoa laiti aua le toe faalauteleina o le nofoaga agai le vaega o loo i ai le taligalu.
E faalauiloa atu foi faatoa mae’a galuega toe faaleleia mo Faleo’o uma faapea latou faaaogaina mo le faalauiloaina o meataulima, taga – tatau, vageina o laau ma faatagata aemaise le faatinoina ole suavai ma tatou siva ma pese e pei ona iai la tatou polokalame lea e faatino e Aso Tofi o vaiaso taitasi faaopoopo iai ma nisi o asiasiga e tutupu faafuase’i mai, lea e mo’omia ai le faafiafia a lenei ausiva. O nisi foi o taimi e faafiafia ai pe a taunu’u mai ile uafu tele i Matautu va’a po’o meli la’upasese mo le faafiafia ma faalauloaina o tatou tu ma agaifanua.
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O vaega o loo mafai ona faatino i totonu o lenei nofoaga e i ai:
Taina o le tatau & malu Mamanuina o le elei Samoa Mamanuina o le siapo Fofoina o ma’i ma gasegase e faaaogaina ai vailaau Samoa Siaina o le afi Faalauiloaina o le gaosiaina o mea-taumafa Samoa – (umu) Faafiafiaga Samoa Ma nisi o vaega o loo mafai pea ona faalauiloa mai lea taimi i lea taimi e i latou o loo galulue I le nofoaga.
7.6 FA’AALIGA MA POLOKALAME TETELE
Sa faaauau pea ele Pulega le taulamua ia Samoa ile faagaioina ma le tu’ufaatasia o ni faaaliga tetele ise taimi pu’upu’u ae maoa’e lea e taufaitutusa uma tusa poo se faaaliga patino ile Itulagi ole Pasifika poo se faaaliga mo le Lalolagi atoa. Lea e taitai ai le Vaega lenei mo Fautuaga mo Faiga Faavae ile tu’ufaatasia ma le puleaina o nei polokalame eseese lea e le gata i polokalame na afua atu ile Pulega aemaise ai foi polokalame e aofia ai le Atunuu atoa. Ua molimauina le faatupulaia ole numera o polokalame ma faatinoga e a’afia ai Turisi, lea foi ua iai ma nisi o faaaliga poo polokalame ua faaofi mai ina ia taulia ile Kalena mo Polokalame Tetele ole 2012/2013.
O nisi la nei o Polokalame sa faatinoina o loo avea ai le Pulega ma nofoaga autu mo le tapenaina ma le tuufaatasia lea e aofia ai:
• Vaiaso ole Teuila (2012) • Koneseti ole Raggamuffin (2012) • Alo Paopao (2012) • Tausala Samoa (2012) • Tausala ole Pasefika (2012) • Ta’amilosaga Kirikiti (2012) • Taaloga Netipolo ile va o Samoa ma Sikotilani (2012) • Tamoega Faamalositino G’day Fun Run Komesina o Ausetalia (2012 – 2013) • Faaaliga mo le Fefaasoaai o Pisinisi Tau Turisi (2013) • Tauvaga A’au (2013) • Ta’amilosaga Netipolo a le Pasefika (2013) • Alo Paopao mo Autalavou (2013) • Ti’eti’ega Pasika ale Au- uso (2013)
Mo le silafia o loo tumau pea la tatou Ofisa i Samoa nei e avea ma failautusi ole Komiti ole Tauvaga Tausala ole Pasefika. O le Komiti Faatonu faapea ai ma nisi o Komiti Eseese lea foi e aofia ai ma Samoa loo tu’uina atu ile tatou vaega nei le fesoasoani mo latou uma e tauala atu ile Ofisa Autu oloo gafa ma ia vaega. Na faamauina le tulaga ese ole Tausaga 2012 ona ole mafai ai lea ona toe manumalo le Tausala o Samoa ile Pale ole Tausala ole Pasefika lea sa faatautaia I Amerika Samoa ile mae’a ai ole 11 tausaga pe pau mai ile 2001/2002 e le’i toe pa’i.
Ole Vaega mo le Faufautua mo Faiga Faavae ale Pulega sa matauina le galulue malosi i lenei tausaga ile faatinoina lea ole tu’uina atu ile fautuaga sili ma le lagolago aemaise le faalauteleina ole faalauiloa o nisi o polokalame tetele ale Malo ma le Atunu’u lea sa maitauina ai le si’itia ole numera e le gata i Turisi ae faapea foi le aufaipisinisi ile agai mai i Samoa.
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E pei ole tu’uga a’au lea sa faatinoina ia Iulai 2012 e ui ina ese foi lona faatinoga ae faamauina le ova atu ma le 100 le au a’au le sa faimalaga mai mo le faatinoina o tu’uga e tolu lea sa faatinoina ile 3 foi o Aso. Sa maitauina le sologalelei o lenei Ta’aloga ma e foliga mai ole a faatino i tausaga uma. Ole Alo Paopao faapea le Koneseti a le au Faimusika lea ua faamoemoe ole a faatinoina ose vaega ole Polokalame ole Teuila 2013.
Sa faapea foi ona faaauau galuega a lenei Vaega ina ia mautinoa ia tuuina atu faamatalaga fou ma talafeagai ile tatou aupega tafai lagi mo le silafia e tagata tafafao maimoa ma ia silafia ai Polokalame ma Faaaliga uma ole a tutupu i Samoa nei. E le gata i lea ole tele foi ia ole lagolago a le tatou Vaega ia i latou o loo faauluulu iai nei faaaliga poo polokalame e auala atu ile faatinoina o faalauiloa, faatino fonotaga ma le au-tusitala, nuispepa ma TVs. O le agaga lava ia iai sa matou sao e pei ona talosagaina mai e le toatele o latou ina iia mautinoa le u’unaia o se faamoemoe ina ia tele le faalauiloa ma ia toatele foi le mamalu ole a auai iai.
O se matafaioi lava patino ile matou Vaega lea e ao ai ona faatino la matou pito laau lea. E le gata ile matou puleaina ose metotia poo se tuufaatasiga ose polokalame poo se faaaliga mai ile amata sei o’o atu i lona taunu’uga, ae e tatau foi ona mataitu lelei ma faatino sona iloiloga poo le a se a’afiga o ia polokalame taitasi ile faatosina mai o Turisi ae pe fia foi se tupe maua a Samoa na maua mai ai aua lona tamaoaiga e faatusatusa i seleni ma galuega sa alu iai ile faatinoga o nei polokalame.
Sa galulue faatasi le Ofisa Autu e patino iai lenei galuega ma se tamaitai Ausetalia lea sa ofo fuaina mai lona taimi e tautua ai mo Samoa e tauala mai ile matou Pulega i le vaega tonu lenei faapea ai ma matafaioi patino mo lenei galuega (Events Coordinator).
7.7 FESOOTAIGA FAATEKONOLOSI
7.7.1 Fesootaiga Tau Komepiuta
Ole vaavaai male tausiaina lelei o masini komepiuta a le Pulega ole matafaioi foi lea ale vaega Faufautua mo Faiga Faavae. E aofia uma I lenei matafaioi le fa’atauina mai o masini (hardwares), polakalame (softwares) faapea isi auaunaga auā le fa’aleleia o fesootaiga televavae i totonu lava ole Pulega. E aofia ai foi le toe faaleleia, vaavaaia lelei o fesootaiga I imeli, initineti faapea foi telefoni ale Ofisa atoa.
7.7.2 Nofoaga mo le Resitalaina ma Faamautuina o Apitaga
O faaogaina o upega tafaiilagi e saili ai faletalimalo faapea apitaga mo tagata tafafao maimoa o loo gafa foi male vaega lenei ale PA. O matafaioi autu ale PA ole faamautinoaina ua tuuina atu fa’amatalaga sili ona sa’o I luga ole upega tafaiilagi e aofia ai totogi o potu, ata, faapea foi aiaiga mo le nofo ai o se tagata.
Talu mai le tausaga 2010 ua 59 nei faletalimalo ua mafai ona matou lesitala I luga o lenei auaunaga. Matou te faamautinoa foi ua avatu se tali vave mo I latou mai fafo e faaogaina lea auaunaga e ala ile logoina o faletalimalo e fa’atatau ise talosaga a se tagata mai fafo e faaoga ai le upega taifailagi www.samoa.travel/samoa-direct.
Matou te feutaga’i foi ma le Vaega o Tupe a le Pulega ile faamautinoina ua totogiina atu tupe mo faletalimalo o loo faaogaina e tagata tafafao e ala atu ile matou upega tafailagi.
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7.7.3 Upega tafailagi
Ole upega tafailagi autu lenei a le Pulega www.samoa.travel e so’oso’o tauau uma ai itutino eseese ale Pulega ma ole matou Vaega e gafa ma le tuuina o fa’amatalaga eseese e fa’atatau ise faletalimalo. O nei fa’amatalaga e aofia ai ata, numera o telefoni, upega tafailagi ale faletalimalo ma isi lava fa’amatalaga talafeagai. Nisi o faamatalaga faaopoopo, ole matou Vaega foi olo’o gafa ma le fausiaina, puleaina poo le mata’ituina ma le tu’uina atu o faamatalaga latamai e vaega uma nei:
• Upegatafailagi a le Pulega (www.samoa.travel), (www.teuilafestival.com), (www.misamoapageant.ws), (www.samoatourismexchange.ws, (www.misssouthpacificpageant.ws) • Itulau ole Facebook (Miss South Pacific Pageant, Samoa Tourism, Miss Samoa Official Page, Teuila Festival page) • Twitter Account (Miss South Pacific Pageant, Samoa Tourism, Miss Samoa Official Page, Teuila Festival page) • STA youtube account (Samoa Tourism)
7.7.4 Masini Faaleoteleleo
O se tasi o auaunaga fou a le matou Ofisa, o le iai lea o masini e fesoasoani e fa’aleotele ai mi folosaga ma nisi o faatinoga lea e gafa foi ma le Ofisa IT lona puleaina ma le va’ava’aia lelei aua e le taugofie ia ituaiga o masini ma e tele se vaega tupe e alu ai pea faaaoga faavaitaimi (hire). Tele foi lona aoga mo le faatinoina ose polokalame faamalositino a le Pulega ma ana Paaga poo uo ma aumeamamae mo le sauniaina ole musika mo lenei polokalame faaautuina i le u’unaia ole Soifua Maloloina o tatou Tagata faapea ai ma Turisi. Aoga foi lenei masini e fesoasoani tele mo fonotaga aemaise faalauiloa a la Ofisa mo ana polokalame i fafo atu ma le Ofisa.
7.8 FA’ALAUILOAINA O FA’ASALALAUGA, VA I FAFO MA FESO’OTA’IGA
O le fa’atumauina o tatou paaga faipisinisi, ua logoina le atunu’u ma fa’asasalaluga o taualumaga a le Pulega ina ia fa’amautinoa le o’oo’o ole feau “TURISI MO SĀMOA’. O le matāfaioi lea o le PA a le STA. O le tiute ale Vaega Faufautua mo Faiga Faavae ole fausiaina, faatinoina ma le u’unaia o polokalame tau fa’asasalauga fuafuaina e aofia ai pisinisi ma atinae a le STA. O se polokalama o fa’asalalauga aogā lenei e aogā I fa’asalalauga o le lotoifale ma le vāifafo, alalafaga fa’apea alamanuia o turisi I le atunu’u ma le lalolagi ma tagata fai saofaga ma so’o se talafou ma fa’alauiloaga o gasologa a le vaega o turisi ma ona tulaga manuia mo le tamāoaiga lautele o Sāmoa. E aofia ai fa’asalalauga I tusitala ma fonotaga, polokalama I le televise [TV1 LALI/TV3 FM], talafou I le initaneti ma fetusiaiga. O le vaega tau fa’asalalauga feso’otaiga e aofia ai feagaiga autū ma fa’atalanoaga ma alalafaga, tagata ma vaega faapitoa, e pei ona manaomia e Pulega I taumafaiga e feso’otai atu savali tāua tauturisi I tagata lautele.
O isi taumafaiga a le STA e fa’ateleina le fa’ailoaina I fa’asalalauga fa’apisinisi e pei o televise, leitio, upegafeso’otai I le ea, nusipepa ma fa’aaliga lautele ma fa’alauiloaga, ae maise le fa’alauiloaina o le Faamatagofieina o Samoa lea e i lalo o le taitaiga a le NBC. E fa (4) ni faasalalauga faalauiloa sa mafai ona tuufaatasia e le Vaega a le PA mo le tausaga faaletupe 2012/2013 (2 e faatatau I le faamamaina o Samoa ma le 2 e faatatau I le ova o pasese totogi I taavale ave pasese.
E vaaia foi e le PA le fausia, fa’afouina ma le fa’amauina o le fa’asasalauga lava e tasi a le STA ma le nofoaga autū o fefa’atauaiga o lo’o lelei le fa’aaogāina I le auina atu o fa’amatalaga e Lipoti Faaletausaga a le Pulega o Tagata Tafafao Maimoa 2013- 2014 41
le gata I le STA ae fa’apea foi le pisinisi o le lotoifale I fa’asalalauga fa’avaomālō ma le turisi fefa’atauaiga a le lalolagi. O le vaega o fa’amatalaga ua iai pa’aga e 2000. E auauna atu lenei vaega o fa’amatalaga e fa’ailoa atu I matagaluega o le lotoifale gasologa o le siosiomaga lautele o turisi ma faailoa avanoa e ono faateleina ai le faalauiloaina o tupe mama mo le pisinisi o le lotoifale. E fa’aaogaina lenei vaega ma fa’amatalaga e faia se faiga fa’aupegafeso’otai mo le aufaisaofaga o mea tau turisi ua matua fa’amanuiaina lava. O se faitotoa ua faasalalauina ai e le STA e le gata I le au faisaofaga ae faapea foi I so’o se tasi e fiafia ai I matāgaluega lautele ma tutoatasi foi. E 12 tusitusiga tuufaatasi (Circulars) sa faapea ona mae’a ona tusia, tuufaatasia ma tufatufaina atu e le Vaega o le PA e le gata I paaga tau initaneti e ova atu I le 2000, ae faapea foi ona atili faailoa faalauaitele atu e Tusitala e ala I latou nusipepa, talafou I leitio ma le televise e le gata I totonu o Samoa ae faapea ma atunuu I tfafo. E ova atu ma le 25 tusitusiga faalauiloa sa faapea ona tusia ma tapena e le Vaega o le PA e faailoa atili atu ai galuega faatino a le Pulega o loo faatino faapea ma vaega eseese o le alamanuia o le Tagata tafafao maimoa mai.
E fitoitonu foi I le Vaega ale PA le fa’atulagaga o vaega fa’atekinolosi I itu eseese e pei o le fausia o tulaga ma fa’atuina o uaealesi ma polokalama mo fa’asalalauga mai fafo o lo’o asiasia Sāmoa I lalo o le Authority Media Visit Campaign. O se vaega tāua tele lenei ona e fatupu ai se malosiaga o le galulue so’oso’otau’au I le va o matāgaluega a le PA AOMR ma a latou tagata fa’apa’aga. E saunia I taimi uma le matāgaluega a le PA e tali atu I fesili mai fa’asalalauga o le atunu’u ma le lalolagi e tusa ai ma matāupu tauturisi a Sāmoa ma e ono a’afia sao lava ma le STA. E silia ma le 10 vaega tau Tusitala mai Niu Sila, Ausetalia, Amerika ma Europa sa asiasi mai I Samoa, sa faapea ona fesoasoani malosi ai le Vaega a le PA I le Vaega tau le Maketi a le STA.
E galulue faatasi foi le au faalauiloa ma le au fai polokalame tetele mo Samoa I totonu o le o lenei Vaega aua le faagasologa lelei o Polokalame faapitoa o loo ta’imua ai le STA pe o loo fesoasoani malosi ai foi.
8.0 VAEGA O TUPE MA AUAUNAGA LAUTELE
FAATOMUAGA
O le Vaega o Tupe ma Auaunaga Lautele a le Pulega o Tagata Tafafao Maimoa, o le vaega lenei e feagai ma le fa'asoasoaina ma le saunia o lipoti mo mataupu tau tupe, galuega fa'atino i totonu o le ofisa, faapea ai ma le aufaigaluega a le Pulega e tusa ai ma tulafono fa'ata'atitia a le Malo e limata'ita'iina ai galuega a ana matagaluega ma pulega, faapea ai ma nisi o tulafono ma aiaiga faale-va-o-malo. O lenei vaega, ua ta'ua o le vaega lagolago mo Vaega Autū a le Pulega.
8.1 LIPOTI O LE TUPE
8.1.1 Tala o le Tupe 2013 - 2014
Ua tu'uina atu faatasi i totonu o lenei lipoti faale-tausaga a le Pulega Tagata Tafafao Maimoa, le Tala o le Tupe mo lenei tausaga faale-tupe mai ia Iulai 2013 ia Iuni 2014.
I le fa'aiuga o le suegā tusi a le Pulega sa faia e Lesa ma Penn CPA na maua ai fa'aiuga nei:
• O lo'o fa'amaonia le sa'o ma le talafeagai o lipoti mo le tausaga faale-tupe fa'aiuina Iuni 30, 2014.
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• O lo'o fa'aauauina pea ona tausia e le Pulega tulafono faa-le-va-o-malo e ta'ita'iina ai galuega fa'a-tausitusi i le tapenaina lea o ana lipoti fa'ale-tupe faapea ai ma le Tulafono Kamupani 2001 ma le Tulafono mo le Puleaina o Tupe 2001 a Samoa . • E le o iai ni fa'aletonu i mataupu tau tupe faapea ai le tausiina o tusi.
8.1.2 Auala e Fa'atautaia ai le Fa'aaogāina o Tupe a le Pulega
Sa fa'amaonia e le au su'etusi i lā latou su'egatusi le mautū o ta'iala po'o tulafono o lo'o iai a le Pulega, mo le fa'atautaia ma le va'aiga lelei o le fa'aaogāina o tupe ma meatotino a le Pulega. E mata'itūina foi e le Pulega ia tulafono i taimi uma, ma toe fa'aleleia atili nisi vaega pe ā mana'omia. O lo'o fa'aaogāina foi e le Pulega se polokalame fa'akomepiuta (MYOB) mo le saunia vave o lipoti manino tau tupe ma o lo'o fesoasoani tele foi lenei polokalame i le tausiina lea o tulafono a le Pulega.
8.2 TUPE
I le faaiuga o le tausaga faale-tupe o loo lipotia ai se faasiliga o tupe maua i tupe fa’aalu e $441,167, (2012/2013 faasiliga tupe fa’aalu nai lo tupe maua ($290,266). O le faasiliga o tupe fa’aalu sa iai i le tausaga ua mavae sa tula’i mai ona o ni faalauiloa ma faatosina fa’aopoopo na faia i maketi i fafo ina ua mae’a ai le afa o Eveni.
8.3 ILOILOGA O LE TALA O TUPE
O lo’o fa’aali mai i le lipoti le tulaga lelei o le Tala o Tupe a le Pulega pe a fa’atusa i le fa’aletonu o le tausaga ua tuana’i ona o le afā o Eveni; ua fa’aitiitia aitalafu tau fefa’atauaiga mai le $992,483 i le tausaga ua tuana’i i le $400,977 mo le tausaga nei. O le mafua’aga o le telē ai o lenei aofaiga mo aitalafu o le tuai lea ona oo mai i le Pulega o pili a maketi i fafo mo le masina o Iuni lea na fa’atoa maua mai ma totogi uma i le masina o Iulai.
O le faasiliga o tupe maua i tupe fa’aalu i le faaiuga o le tausaga faapea ai ma le fa’aitiitia o aitalafu mai fefa’atauaiga a le Pulega, o se ata vaaia lea o galuega a le Komiti Faatonu ma le Pulega e fa’amamā aitalafu mai le tausaga ua tuanai ma faatino lelei galuega a le Pulega mo le tausaga i tupe ua maua.
O lo’o atagia foi le tulaga lelei o le tala o tupe a le Pulega mo le tausaga i le lelei o le faasiliga o aseta fa’avaitaimi i aitalafu fa’avaitaimi (current ratio) i le .70 pe a fa’atusa i le .20 i le tausaga ua mavae. O lona uiga mo le $1 o le aitalafu ua siitia atu i le .70sene e mafai ona totogiina nai lo le .20 sene o le tausaga ua tuana’i.
O le aitalafu o loo lipotiina mo le Vagst a le Pulega o le faaiuga lea o se iloiloga sa toe faia e le Matagaluega o Tupe Maua mo tausaga 2008-2012; o le vaitaimi lea a o tālia e le Pulega se famaoniga mai le Matagaluega o Tupe Maua i le faiga e fai ai tupe e totogi atu e le Pulega i maketi i fafo i tulaga tau lafoga. Ua iai nei se maliega a le Pulega ma le Matagaluega o Tupe Maua i le auala e fa’amamāina ai lenei aitalafu i le tausaga fou ma fa’atino uma galuega a le Pulega mo lea tausaga.
E laititi atu nai lo le 1% na siitia ai Tupe Maua a le Pulega mo le tausaga pe fa’atusa i le tausaga ua tuana’i (99% mai le Malo, ma le 1% mai lesitala a le Teuila, tupe maua mai le Booking Engine ma Isi).
O Tupe Fa’aalu e 5% na fa’aitiitia ai pe a faatusa i le tausaga ua tuana’i. I le aofaiga atoa o tupe na fa’aalu a le Pulega mo le tausaga, 60% na fa’aaogaina mo galuega tau maketi ma fa’alauiloa i maketi i fafo, totonu o le Pasefika fa’apea ai ma Samoa, 9% na fa’aaoga mo isi
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galuega sa fa’atino e le Pulega mo le Malō, ma le 31% o totoe sa fa’aaoga mo galuega a le Vaega Tau Faiga Faavae a le Komiti Faafoe, Vaega Fuafuaga ma Atina’e, Vaega Su’esu’ega ma Fa’amaumauga faapea ai ma le Vaega o Tupe ma Auaunaga Lautele.
Sa lipotia se fa'asiliga o tupe maua nai lo tupe fa'aalu a le Pulega i le fa'aiuga o le tausaga fa'ale-tupe. (2014 $441,167) 2013: ($290,266).
8.4 VAAIGA LAUTELE I LE AUFAIGALUEGA A LE PULEGA
8.4.1 Aufaigaluega
E 69 tagata faigaluega a le Pulega mo le tausaga faale-tupe 2013/2014 aofia ai ma sui o le Pulega i Niu Sila. Ua iai se fa’aopoopoga laititi o tagata faigaluega fa'atusatusa i le tausaga fa’atoā tuanai atu. O le pasene o tagata na tuua le Pulega ua pau laititi mai 13.64% mo le tausaga ua tuanai atu i le 10.45% i le tausaga faale-tupe lenei.
O le auiliiliga lenei o le aufaigaluega i vaega taitasi:
VAEGA A LE PULEGA Aofa'iga o le aufaigaluega Vaega o Fautua tau Faiga Faavae o le Komiti Faafoe 9 Vaega Maketi ma Faalauiloa 14 Vaega o Fuafuaga ma Atina'e 17 Vaega Su'esu'ega ma Faamaumauga 6 Vaega o Tupe ma Auaunaga Lautele 23
8.4.2 Aufaigaluega Faamavae E to’avalu (7) le aufaigaluega na fa'amavae mo galuega i nisi fa’alapotopotoga. 8.4.3 Aufaigaluega Malolo Litaea E le'i iai se isi o le aufaigaluega na malolō litaea i lenei tausaga fa'ale-tupe. 8.4.4 Maea o Konekarate Na fa’amae’aina le konekarate 3 tausaga a Pativaine Petaia-Tevita ia Tesema o le tausaga faale-tupe nei, ma ua toe fa’amanuiaina e toe fa'aauau lona tofiga mo le isi 3 tausaga.
8.4.5 Aufaigaluega Fou E 11 tagata fou na fa'a-faigaluega e le Pulega i le tausaga e toe fa’atumuina avanoa a ē na fa’amavae, fa'amalolō fa'apea ai ma ē ua si'itia ō latou tulaga i lenei tausaga; e aofia ai ma nisi o avanoa fou na pasiaina e le Komiti Fa'atonu.
O tagata faigaluega fou e aofia ai le Pule o le Vaega o Fuafuaga ma Atinae, Ofisa Sinia mo le vaega o Maketi ma Fa'alauiloa, Ofisa Sinia mo le vaega o Fautuaga Tau Faiga Fa’avae o le Komiti Faafoe, Ofisa Sinia mo le vaega o Su'esu'ega ma Fa'amaumauga, 2 tagata Ofisa mo le vaega o Maketi ma Faalauiloa, 1 tagata Ofisa mo le vaega o Fautuaga Tau Faiga Fa’avae o le Komiti Faafoe, 2 tagata Ofisa mo le vaega o Fuafuaga ma Atinae ma le 2 sui mo le vaega o lo'o nafa ma le fa'amatagofieina o Samoa(NBC).
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8.5 A’OA’OGA I ATUNUU MAMAO
Na toe fa’amanuiaina foi le Pulega i lenei tausaga i nisi o valaaulia na tu'uina mai mo ni a'oa'oga na faia i atunuu i fafo na auai atu iai nisi o le a'ufaigaluega.
O lo'o fa'amanino atu i lalo nei polokalame mo le silafia:
Atunuu sa faia ai Mataupu e faatatau iai le Taimi na faia ai Faatupeina aoaoga 1 Nadi, Fiti A’oa’oga faaitulagi mo sui o 9 – 14 Setema 2013 Faatupeina e le Ofisa o Tagata Tafafao SPTO Maimoa.
2 Guilin, Saina Fonotaga lona 7 mo se 21 – 23 Oketopa Faatupeina e le vaaiga aoao i tulaga tau i 2013 Pulega o Tagata fesuiaiga o faamaumauga o Tafafao Maimoa tagata tafafao maimoa.
3 Aukilani, Niu Sila A’oa’oga I tulaga tau 23 Setema – 18 Faatupeina e le SPTO puleaina ma le atinaeina o Oketopa 2013 ma le Pulega o Tagata pisinisi tau Tagata Tafafao Tafafao Maimoa. Maimoa
4 Nadi, Fiti A’oa’oga faaitulagi mo 11 – 15 Novema 2013 Faatupeina e le SPTO. Faiaoga mo le vaega tau Tagata Tafafao Maimoa
5 Indonesia A’oa’oga e faatatau i tu ma 10 Mati – 21 Iuni 2014 Faatupeina e le Malo o aganuu a le malo o Indonesia Indonesia
6 Haikou, Saina A’oa’oga faasemina mo le 15 Me – 4 Iuni 2014 Faatupeina e le Malo o atinae o Tagata Tafafao Saina Maimoa mo le atu Keripiane ma le Pasefika
7 Okinawa, Iapani A’oa’oga i le atina’eina o le 9 April – 21 Iuni 2014 Faatupeina e le JICA alamanuia o tagata tafafao maimoa faapitoa mo le siosiomaga.
8 Harbin, Saina A’oa’oga faasemina mo le 10 Iuni – 7 Iulai 2014 Faatupeina e le Malo o atinaeina ma le pulea lelei o Saina le alamanuia o tagata tafafao maimoa ma le siosiomaga mo atunuu tau atia’e.
O sui o le ofisa na auai atu i nei polokalame sa filifilia e le Pulega e tusa ai ma aiaiga o polokalame, a’o lei tuuina atu i luma o le Kapeneta mo le fa'amaonia. E silasila toto’a foi le Pulega i le tulaga talafegai lelei o nei polokalame ma galuega o lo'o fa'atinoina ina ia aogā nei polokalame mo le fa'aleleia o auaunaga a le aufaigaluega. E mulimulita'i foi le aufaigaluega i le tapenaga o lipoti masani ma e moomia foi le fa'atinoina o se folasaga i le Pulega ma le aufaigaluega i le taimi e toe taliu mai ai sui sa faimalaga i nei polokalame pe ā talafegai.
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