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Creating an Awareness Campaign Text here CREATING AN AWARENESS CAMPAIGN World Hepatitis Day 2015 Toolkit 1 World Hepatitis Day 2015 Toolkit Your World Hepatitis Day campaign On July 28 World Hepatitis Day brings the world together to raise awareness of For World Hepatitis Day 2015 we have developed an original and distinctive concept on which the huge burden viral hepatitis and to influence real change in disease prevention we encourage you to base your campaign. By adopting the same theme, we will ensure that as a and access to testing, treatment and care. One of just four disease-specific global community we are communicating our messages through a unified global campaign. awareness days officially recognised by the World Health Organization (WHO), Campaign theme World Hepatitis Day unites patient organisations, governments and the general public to drastically boost the global profile of hepatitis. This year the World Hepatitis Day campaign focuses on prevention. Every single day thousands of people are newly infected with hepatitis yet viral hepatitis is entirely preventable. Throughout This awareness campaign toolkit will show you how you can join the fight on the world not anywhere near enough is being done to stop new infections. We must empower World Hepatitis Day. The toolkit provides an overview of this year’s overarching people to understand prevention is possible and encourage positve action to prevent hepatitis. campaign theme and will help you to develop a strategy for your World Hepatitis Day activities. Campaign strapline Prevent hepatitis: It’s up to you Campaign messages Contents The campaign messaging has been developed to complement the striking visuals of the campaign with powerful statements. These messages are designed to raise awareness of important facts and get the audience really thinking about the devasting impact viral hepatitis 1. Your 2015 World Hepatitis Day campaign has on peoples’ lives. • Campaign overview 3 • Key messages 4 To ensure that the campaign is as flexible as possible, the campaign key messages are split • 4000 voices 5 into four key pillars of prevention. Each pillar has messages aimed at the general public and at policy makers so we encourage you to pick and choose the ones that are most relevant to your audiences. Each message is broken down into a key fact or statement and accompanying sub- 2. Campaign materials message as well as the strapline ‘Prevent hepatitis: it’s up to you’. • Posters 6 • Poster tool 7 • Infographics 8 • Logos 8 • Events map 9 Key message pillars • Online mosaic 9 • Social media 9 • Know the facts • Vaccination and treatment 3. Getting involved • Planning your day 10 • Blood and injection safety • Adapting 4000 voices 10 • Harm reduction • Top tips 10 2 3 Key messages 4000 voices The global burden of hepatitis is overwhelming however it’s difficult for people to grasp the scale of the problem and how many people hepatitis affects. 4000 people die every day from viral hepatitis yet Prevent hepatitis: It’s up to you worldwide there remains an overwhelming lack of awareness and lack of action. Not anywhere near Public Policy makers enough is being done to stop new infections around the world. 400 million people is 400 million too In order to bring these shocking figures to life, we have created 400 million people are infected many the 4000 voices concept. 4000 lives a lost a day to viral hepatitis worldwide Test. Treat. Vaccinate. and we wanted to represent this with powerful images. The 1.4 million people die every year 4,000 deaths a day A picture speaks online mosaic visualises the scale of the issue and creates a Know the 4,000 deaths a day Act now to save lives call to action that we hope will not be ignored. For the general Testing, vaccination and treatment louder than words facts Hepatitis causes 80% of liver cancer public, this visually highlights the importance of prevention saves lives deaths and the impact prevention would have in the future on saving Hepatitis does not discriminate Curing hepatitis can prevent liver lives. For health care professionals, this works to reinforces the Neither should you cancer scale of the problem and the importance of education and awareness around prevention. For policy makers, the mosaic Every child can be protected becomes a symbol of the importance of acting and putting Protect your child. Vaccinate Prevention is cheaper than cure national prevention strategies in place for their populations. Hepatitis B infections can be prevented 300,000 cancer deaths a year can be If you think you’re at risk demand prevented To find out how to be part of the mosaic, turn to page 9. For Vaccination protection Hepatitis B vaccine protects against more information on how to use the 4000 voices campaign in and Get tested. Get vaccinated. Get treated liver cancer your local activities, turn to page 11. treatment It’s not just children. Adults need Everybody can be tested. Not protection too everybody can be vaccinated Hepatitis B vaccine protects those who Curing hepatitis prevents new need it transmissions You can’t catch hepatitis B or C from Unnecessary injections increase the taking a pill risks Injections are not always the best 8 billion injections a year are given treatment Blood and unnecessarily Single use syringes prevent injection 2 million people a year contract infection hepatitis from unsafe injections safety Demand safe practice Don’t put lives at risk Tattoos and piercings are visible, Unscreened blood is unsafe blood hepatitis isn’t Their health is in your hands Only sterile equipment is safe Are you sure you know all the risks? 10 million people who inject drugs Knowing the facts saves lives and worldwide have hepatitis B or C prevents infections Don’t let stigma kill them It’s not just syringes you shouldn’t Health based approaches to drug share Harm policies help stop the spread Don’t share spoons, pipes, notes or Support evidence based prevention, reduction straws diagnosis, treatment, and care If you choose to take drugs you are People who use drugs don’t have to at risk be at risk Demand testing, vaccination and Support harm reduction. It works treatment 4 5 Campaign materials Customisable poster tool We understand that sometimes messages and posters that are created for a global audience are We have created a variety of resources that bring the key messages to life. These are designed to not appropriate for a local audience so the official posters are fully customisable. support and complement your World Hepatitis Day activities and are free to download and use widely to boost the impact of your campaign. By using our online customisable poster tool, you can also create your own custom posters in any language. Our unique poster tool allows you to insert your own specific messages, upload Campaign posters images suited to your audience and add your organisation logo. Each of the key messages is accompanied by an attention grabbing poster. There are 24 different This is simple to do: just edit the online form, upload your images and your poster is instantly posters available in the 7 core World Hepatitis Alliance languages: English, French, Spanish, created and ready to download. Portuguese, Russian, Chinese and Arabic. We encourage you to share these posters on social media, using them in your media outreach and displaying them at your local events will help to raise much needed awareness. We also encourage you to use the posters and campaign materials to help create a unified global campaign. We understand that sometimes messages and posters that are created for a global audience are not appropriate for a local audience so the official posters are fully customisable with the World Hepatitis Day customisable poster tool. 6 7 Infographics Events map Each messaging pillar is supported by an infographic that provides more information on each of Events take place all over the world to celebrate World Hepatitis Day. Our events map allows you the topics. The infographics are also available in the 7 core World Hepatitis Alliance languages: to publicise your activities and find out what is happening in your area. Adding your event is English, French, Spanish, Portuguese, Russian, Chinese and Arabic. We encourage you to help to easy to do through the simple upload form and it is an important step in telling the world what raise awareness by sharing them on social media, using as educational leaflets and posting on you and the entire hepatitis community are doing to help prevent viral hepatitis. your website. 4000 voices online mosaic 4000 deaths a day is 4000 too many! Together our voices can become a powerful symbol for the need for action to prevent future deaths. We’re asking 4,000 people to stand up and be counted in the quest to raise awareness of viral hepatitis. You can provide a voice for the 4,000 lives that will be lost on World Hepatitis Day this year. Joining the 4000 voices online mosaic is simple: tweet using the hashtag #4000voices or sign up directly on the website to contribute your Twitter avatar or photo to our mosaic. Speak out and use your voice to call for action. 4000 deaths a day is 4000 too many! Social media The official World Hepatitis Day Facebook page will keep you up-to-date with all the latest news and events surrounding the campaign. We encourage you to share photos and videos or contribute posts and like our content about World Hepatitis Day. Logos and web banners You are welcome to share any of the campaign materials through your social media accounts. The official World Hepatitis Day logo is available from the website for use specifically around Feel free to tag us in your posts and use this year’s campaign hashtags.
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