SEME 2017 – CONFERENCE SCHEDULE DRAFT: DAY 1 Tentative 2.27. 17 @ RFK Stadium FRIDAY, MARCH 31

8:00 AM – 9:30 AM Registration and Breakfast

8:50 AM – 9:00 AM Welcome and Introduction

Matt Winkler – SEME Founder & Executive Director; American University Jimmy Lynn – Co-Founder, Kiswe Mobile; Georgetown University

9:00 AM – 9:50 AM Keynote Presentation:

Ryan Kuehl, Under Armour, Senior Vice President, Global Sports Marketing

10:00 AM – 10:45 AM State of the Industry Trends and Outlook for 2016 in Sports

Joe Briggs – Counsel, NFL Players Association (NFLPA) John Ourand – Media Reporter, Sports Business Journal Billy Stone – CBS Sports Spectacular, CBS Sports Network Kurt Kehl – Chief Communications Officer, Monumental Sports & Entertainment

Moderator: Matt Winkler – SEME Founder & Executive Director; AU Kogod Sports Entrepreneurship

11:00 AM – 11:45 AM Leadership & Winning Culture in a Global Sports Environment

Brian Burke – Analytics Specialist, Stats & Information Group, ESPN Walker Fletcher – Managing Director Americas, F.C.INTERNAZIONALE MILANO Lee Reed – Director of Athletics, Georgetown University Dana Allen – Senior Executive, Capital Sports Ventures (CSV)

Moderator: Steve Goodman – Chief Relationship Officer, Arjuna Solutions

11:45 AM – 1:00 PM Industry Executive Interactive Breakout Lunch Exploration

Hosted by: Steve Beck – President & Executive Director, Military Bowl presented by Northrop Grumman Chase Cates – Account Manager, ESPN/Redskins Radio Bram Weinstein, Adam Cohen – Vice President, Marketing, Perennial Sports & Entertainment SportsCenter, Ashlee Comber, Chief Operating Officer, Washington Spirit (NWSL) Kelli Erisman – Director of Annual Giving and Special Gifts, University of Delaware Athletics ESPN Alan Gromest – Manager, Human Resources, Washington Nationals (MLB) Misha Kestler – Account Manager, Dick’s Sporting Goods Rebecca King – Marketing Director, Perennial Sports and Entertainment Tony Korson – Chief Executive Officer, KOA Sports Steve Lieberman – General Sales Manager, Comcast SportsNet (CSN) Michael Lorenzen – Assistant Athletics Director, Leadership & Development, Georgetown Athletics Kevin Lockland – Vice President, Editorial, SB Nation Keely O’Brien – Vice President, Events, Lagardere Unlimited Andi Perelman, Manager of New Media, Pittsburgh Penguins (NHL) Alyssa Romano – Senior Manager, Communications, Octagon Joe Schoenbauer – Director, U.S. Operations, James Grant Sports Matt Sincaglia – Director of Strategy, RedPeg Marketing Brian Straus – Staff Writer, Sports Illustrated Brett Sullivan – Digital Sales Manager, NBC Sports Regional Networks (CSN Mid-Atlantic) Alyse Toulotte – Account Manager, Octagon Nadine Traughber – Director of Operations, Washington Spirit (NWSL) Cyrus Zolghadri – Founder & President, Formula Sports & Entertainment

1:00 PM – 1:45 PM Keynote Presentation

Tobias Sherman – WME / IMG, Head of Global eSports

2:00 PM – 2:45 PM The Evolution of Media + Social Consumption in Sports

Katie Tang – Digital Lead, Octagon Brian Straus – Staff Writer, Sports Illustrated Bram Weinstein – former SportsCenter anchor, ESPN Patrick Wixted – Vice President, Client Services Director, Ketchum Sports & Entertainment Tony Wylie – Senior Vice President, Washington Redskins (NFL)

Moderator: Jimmy Lynn – Co-founder and Vice President, Kiswe Mobile

3:00 PM – 3:45 PM Talent Search & Career Acceleration

Buffy Filippell – Founder & President, Teamwork Online John Ferguson – Director, Human Resources, Monumental Sports & Entertainment Clay Walker – Chief Executive Officer, BigTeams Tanique Wright – Vice President, Human Resources, Professional Bull Riders (PBR)

Moderator: Meredith Geisler – Senior Vice President, Tandem Sports + Entertainment

3:55 PM – 4:35 PM The Big Show: Navigating the Global Business Intersection of the Sports & Events Experience

Brooke Beyer – Senior Assistant General Counsel, Sponsorship & Licensing, NASCAR Rich Brand – Partner, Sports & Real Estate Groups, Arent Fox Piper (Malone) Mitchell – Staff Attorney, Events DC Richard Pinnick – Senior Vice President, Global Business Development, Fortress Jamey Sunshine – Managing Director, LeadDog Sports, LeadDog Marketing Group

Moderator: George Perry – Senior Director, Global Strategic Partnership Marketing, Rosetta Stone

4:45PM – 5:25 PM Sports Analytics, Fantasy, Mobile, eSports & Virtual Reality: What’s next in a Competitive Landscape PRESENTED BY Joe Greiner – Founder & Chief Revenue Officer, TicketManager Brian Josephs – Enterprise Sales Director, Sportradar US James Kimball – Director, Athlete Development, Ultimate Fighting Championship (UFC) Scott Lewis – Vice President, Marketing, DC United (MLS) Nathan Lindberg – Director, eSports Sales, Twitch

Moderator: Jeremy Goldberg – President, LeagueApps

5:30 PM – 6:55 PM

SEME Kick-Off Reception - Special Welcome from Events DC

CONCLUSION OF DAY ONE

SEME 2017 – CONFERENCE SCHEDULE: DAY 2 @ American University, Ward Building, School of Public Affairs

SATURDAY, APRIL 1

9:00 AM – 9:45 AM Registration and Breakfast

9:15 AM – 9:30 AM Welcome: Matt Winkler – SEME Founder & Executive Director; American University

9:30 AM – 10:15 AM #BreakfastWithBuffy

Buffy Filippell – Founder & President, Teamwork Online

10:30 AM – 11:15 AM Social Impact, Responsibility & Community Engagement in Sports

Meredith Aronson – Strategic Partnerships, President's Council on Fitness, Sports & Nutrition Ryan Murphy – Program Officer, SportsUnited Division, U.S. State Department. Katina Lee – Senior Director, Operations, Washington Nationals Youth Baseball Academy Sarah Pickens – Director of Programs, U.S. Soccer Foundation Jeron Smith – Deputy Director, Office of Digital Strategy, The White House

Moderator: Omari Faulkner – Adjunct faculty, Georgetown University

11:15 AM – 11:45AM Interactive Keynote Discussion:

TBA

12:00 AM – 1:00 PM Young Professionals Speed-Networking Lunch Breakout & Personal Brand Elevator Pitch Challenge

Arinze Emeagwali – Marketing Coordinator, PepsiCo Charlie Feinerman – Partnership Marketing Manager, Washington Redskins (NFL) Ashley Forrester – Manager, Communications & Marketing, Events DC Gene Horlbeck – Assistant Manager, Ticket Operations, Monumental Sports & Entertainment

Trevin Jaggers – Team Sales Coordinator, Under Armour

Lauren Johnson – Coordinator, Integrated Solutions, National Hockey League (NHL)

Ryan Knapp – Coordinator, Partner Services, NFL Players Association (NFLPA)

Alex Kerman – Member Services & Business Development, Sports & Fitness Industry Association (SFIA)

Daina Lecuona – Recruiting Associate, Turnkey Sports and Entertainment

Kelly O’Donnell – Director, Marketing & Communications, KOA sports

Brandon Putnam – Marketing Specialist, Washington Wizards/Mystics (NBA/WNBA)

Christelle Durand Ramos – Manager, Marketing Assets + Synergy, Madison Square Garden

Nick Rust – SAP MM Functional Analyst, Under Armour

Brandon Sanchez – Program Coordinator, Athletes for Hope

Megan Schneider – Staff Writer, US Lacrosse

Ben Slingerland – Director of Network Development, ThirdChannel

Chris Weiner – Account Executive, Premium Seating, Washington Redskins (NFL) Mark Wysocki – Account Supervisor, Taylor Sam Yarin – Marketing Specialist, Sports & Entertainment, Oracle Amanda Zimmer – Guest & Talent Booker, NBCUniversal / Comcast SportsNet

______Personal Brand Elevator Pitch Challenge

Buffy Filippell – Founder & President, Teamwork Online

1:15 PM – 2:00PM Show Me The Money - A 360 Degree Immersion: Consumer Engagement to Revenue Generation Activation

Jamie Duguid – Business Development Analyst, Major League Soccer (MLS) Connor Gregoire – Communications, SeatGeek Ryan Knapp – Coordinator, Partner Services, NFL Players Association (NFLPA) Christelle Durand Ramos – Manager, Marketing Assets + Synergy, Madison Square Garden

Moderator: Keith Scully – EVP, Strategic Noise Branding, LLC; Adjunct Professor, Georgetown University & Josoor Institute (Qatar)

2:15 PM –3:00 PM The Medium is the Message: Redefining Brand Management in a Real Time World

LaRhonda Burley – Senior Director. Partnership Marketing, Washington Redskins (NFL) Lauren Johnson – Coordinator, Integrated Solutions, National Hockey League (NHL) James Kimball – Director, Athlete Development, Ultimate Fighting Championship (UFC) Daina Lecuona – Recruiting Associate, Turnkey Sports and Entertainment Chitta Mallik – Senior Vice President - Football Division, Perennial Sports & Entertainment

3:00 PM – 3:25 PM The SEME Wrap-Up Show: Building Your Personal Brand

CONFERENCE CONCLUDES

THANK YOU & SEE YOU IN 2018!