Report for Research Study on Thai Flowers and Cut Flowers in Japanese Market

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Report for Research Study on Thai Flowers and Cut Flowers in Japanese Market Office of Agricultural Affairs, Tokyo Royal Thai Embassy Report for Research Study on Thai Flowers and Cut Flowers in Japanese Market September 2008 Key Research Net Corporation No.11 Riki bldg., 7-5-34, Akasaka, Minato-ku, Tokyo 107-0052 Tel 03-5563-0868 Fax 03-3583-5555 [email protected] www.keyresearchnet.jp Contents Summary ------------------------------------------------------------------------- 1 Introduction ---------------------------------------------------------------------- 5 I. Position of Floricultural Industry in Japan ----------------------------- 6 (1) Flowering plants indispensable to people’s living -------------------------------------- 6 (2) Leveling-off demand for flowering plants in Japan ------------------------------------- 6 (3) Growing import of flowering plants ------------------------------------------------------ 7 (4) Necessity of production cost reduction ------------------------------------------------- 7 II. Flowering plant markets in the world----------------------------------- 8 (1) Producing square measures for flowering plants in the world ------------------------ 8 (2) Production value of flowering plants in the world -------------------------------------- 8 (3) Growing consumption in Western countries and stagnant consumption in Japan -- 8 (4) Retail distribution channels in the world flower markets ------------------------------ 9 III. Productions of cut flowers/flowering plants in Japan ------------- 11 (1) Production square measures for cut flowers and flowering plants in Japan -------- 11 (2) Production value of cut flowers and flowering plants in Japan ---------------------- 11 (3) Future prospect of flowering plant production in Japan ------------------------------ 11 (4) Situation on number of registrations for new varieties of flowers -----------------24 IV. Import of cut flowers and flowering plants in Japan -------------- 28 (1) Laws and regulations applicable to the imports of cut flowers and flowering plants ----------------------------------------------------------------------------------------------28 1. The Customs Law ----------------------------------------------------------------------------28 2. Plant Protection Law ------------------------------------------------------------------------28 3. Convention on International Trade in Endangered Species of Wild Fauna and Flora (Washington Convention) ---------------------------------------------------------30 4. Plant Variety Protection Law ---------------------------------------------------------------30 (2) Import of cut flowers and flowering plants ---------------------------------------------30 1. Decreasing domestic production and increasing import --------------------------------46 (3) Plant quarantine on imported cut flowers -----------------------------------------------47 V. Distribution of cut flowers and flowering plants in Japan -------- 50 (1) Distribution of flowering plants ----------------------------------------------------------50 (2) Distribution of cut flowers ----------------------------------------------------------------50 1. Cut flower markets ---------------------------------------------------------------------------50 2. Article characteristics of cut flowers ------------------------------------------------------56 3. Markets for orchid ---------------------------------------------------------------------------59 (3) Wholesale markets for flowering plants -------------------------------------------------68 (4) Wet-type refrigerated distribution by bucket and others ------------------------------68 VI. Market trend and consumption trend of cut flowers and flowering plants in Japan ------------------------------------ 72 (1) Market trend revealed by interviews with industry participants ---------------------72 (2) Market trend revealed by consumer questionnaire survey ----------------------------74 1. Consumer questionnaire at flower shops -------------------------------------------------74 2. Consumer questionnaire survey at flower schools --------------------------------------84 3. Flower consumption trend in Japan revealed by consumer survey ------------------90 (3) Retail market of cut flowers ---------------------------------------------------------------91 (4) Market trend and consumption trend in flower markets in Japan (Conclusion) ---94 (5) Future perspective of flower consumption market in Japan --------------------------94 1. For expanding flower consumption -------------------------------------------------------94 2. For expanding Den-phalae consumption -------------------------------------------------95 3. Introduction of MPS (Flowering plants certification system) -------------------------95 VII. Cut flowers in Thailand ----------------------------------------------- 101 (1) Import of orchids-------------------------------------------------------------------------- 101 (2) About dendrobium phalaenopsis (Den-phalae) --------------------------------------- 103 1. Wholesale price of Den-phalae ---------------------------------------------------------- 103 2. Production of Den-phalae in Thailand and its export to Japan -------------------- 103 3. Import of Thai Den-phalae in Japan ----------------------------------------------------- 109 4. Shipment of Den-phalae from farm to its arrival in Japan -------------------------- 110 5. Import and export cost for Den-phalaes ------------------------------------------------ 111 6. Comments by importers not handling Den-phalae ------------------------------------ 111 7. Consumers’ comments on Thai Den-phalae ------------------------------------------- 112 (3) Other Thai flowers ------------------------------------------------------------------------ 112 (4) Japanese consumers’ comments on Thai flowers in interview-style surveying at shop fronts ----------------------------------------------------------------------------------- 112 (5) Position of Thai cut flowers in imported cut flower markets in Japan ------------ 112 1. Position of Thai cut flowers in import markets in Japan ----------------------------- 112 2. Competitions between Thai cut flowers and domestic or other countries’ cut flowers ------------------------------------------------------------------------------------- 112 (6) SWOT of Thai cut flowers -------------------------------------------------------------- 113 1. Strength -------------------------------------------------------------------------------------- 113 2. Weakness ------------------------------------------------------------------------------------ 114 3. Opportunities ------------------------------------------------------------------------------- 114 4. Threats --------------------------------------------------------------------------------------- 115 VIII. R&D and technical development for flowering plants in Japan ------------------------------------------------------------------------ 117 (1) National Institute of Floricultural Science (NIFS), National Agriculture and Food Research Organization ---------------------------------------------------------------- 117 1. About NIFS --------------------------------------------------------------------------------- 117 2. Cultivation and blooming regulation study team -------------------------------------- 118 3. New character flowering plant development study team ----------------------------- 118 4. Flowering plant quality analysis study team ------------------------------------------- 118 5. Development of new variety ------------------------------------------------------------- 118 (2) Research Institute of Environment, Agriculture and Fisheries, Osaka Prefectural Government ---------------------------------------------------------------------- 120 1. New technique to cut buds for quality preservation ---------------------------------- 120 2. Quality preserving technique for distribution ------------------------------------------ 120 3. Imported flowers and domestic flowers ------------------------------------------------ 120 4. Contrivance for flower production ------------------------------------------------------ 121 IX. Floriculture enterprises in Bangkok and Chiang Mai ----------- 121 X. Advices to Thailand ------------------------------------------------------ 122 (1) Den-Phalae --------------------------------------------------------------------------------- 122 1. Refrain from excess supply to Japan ---------------------------------------------------- 122 2. Elimination of short supply period (off-crop season) --------------------------------- 122 3. Invention of new variety of Den-phalae ------------------------------------------------ 122 4. Regular shipment on specific day of week. -------------------------------------------- 122 5. Indication of size --------------------------------------------------------------------------- 123 6. “Let’s present Den-phalae on special day” campaign -------------------------------- 123 (2) Marketing of flowers other than Den-phalae suitable to Japanese market ------- 123 (3) Alternative production center for domestic cut flowers ----------------------------- 124 (4) Seedling supply business ---------------------------------------------------------------- 124 (5) Ornamental plants ------------------------------------------------------------------------ 125 (6) Fragrance flowers ------------------------------------------------------------------------- 125 (7) Thai flower feature article in Japanese flower magazine --------------------------- 125 (8) Advertisement in flower magazine -----------------------------------------------------
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