Style Guide Version 08: August 2012 This Page Is Intentionally Blank

Style Guide Version 08: August 2012 This page is intentionally blank. Contents

Introduction 4 The logo & coat of arms policy 5 What is the City of Fremantle coat of arms? 6 What is the City of Fremantle logo? 7 Three tiers of branding 7 Using the coat of arms 8-10 When to use the coat of arms 8 How to use the coat of arms 9 The City of Fremantle logo 10-21 City of Fremantle logo 10 The logo colour palette 12 Using the logo colour variations 13 Using the logo on a coloured background 14 Using the logo symbol 16 Using the logo text 17 Scaling the size of the logo 18 Minimum size of the logo 19 Using the logo for sponsorship 20 Using the logo to support events or organisations 21 Business unit logos 22 Using business unit logos 25 Minimum size of business unit logos 26 The carbon neutral logo 28-31 What is the carbon neutral logo? 28 Carbon neutral logo colour variations 28 Carbon neutral logo colour palette 29 Where to position the carbon neutral logo 30 Fonts 32 Email footer 34-37 Email announcement template 38-39 Corporate stationery 40-47 Letterheads 40-41 Creating a letter 42 Compliment slip 43 Business cards 44-47 Using a keyline on promotional material 48 Official contact details 49 Terminology 50 Accessible printed information 51 Introduction

Welcome to the City of Fremantle’s visual identity guidelines This guide has been designed to provide simple guidelines to assist and improve branding and communication both within and outside the organisation. Inside this guide, you will find information on the proper and consistent use of the City of Fremantle logo and coat of arms. It also includes other necessary information to ensure a clear, consistent and strong City of Fremantle image and message is being conveyed.

A policy has been adopted to ensure the logo and coat of arms are used correctly and effectively to ensure the identity of the City of Fremantle remains consistent. The identification of the wide range ofCity of Fremantle services, events, responsibilities, initiatives and assets will promote a greater awareness of what the City provides to residents, businesses and visitors.

All visual design work, corporate documents and promotional collateral for the City of Fremantle must comply with the relevant sections of the “accessible information” section of the State (Western Australian) Government “Access Guidelines for Information Services and Facilities (a guide to assist government, business and community groups to create Western Australia as an accessible and inclusive community)”, the “Accessible Information: Policy and Guidelines for Local Government” and the Association for the Blind of WA (Inc) “General Guidelines for Accessible Print”.

This style guide must be used in conjunction with the following City of Fremantle policy and procedure documents; 1. SG18 Coat of arms, logo and common seal 2. City of Fremantle style guides: · editorial writing guide - writing standards · advertising guidelines · recruitment advertising · meeting minutes and agendas · festivals and events · find ourselfy in fremantle

If you require more information contact the manager economic development and marketing or the marketing coordinator.

Note: This manual supersedes all previous versions.

4 The logo and coat of arms policy

Logo policy for City of Fremantle The City of Fremantle and its services, events, responsibilities, initiatives and assets should always be identified through the use of the correct logo. The logo must achieve consistent identification for theCity of Fremantle. The following guidelines explain which version of the logo to use.

The City of Fremantle logo should always include the wording “City of Fremantle” and be reproduced no smaller than the minimum size in the standard colour and appropriate form to suit the reproduction method used. Versions of the City of Fremantle logo can be obtained from the City’s intranet.

The City of Fremantle logo is a © copyright item. External use is only permitted upon application and approval by economic development and marketing under strict policy requirements (Operational Policy - OP18).

Coat of arms policy for City of Fremantle The coat of arms is to be used for official mayoral documents, elected member stationery and special documents including civic event invitations and international agreements. It is not envisaged that the coat of arms will be used by many within the organisation. If the coat of arms is required, contact economic development and marketing.

The City of Fremantle coat of arms is a © copyright item and is not to be utilised by external organisations.

5 What is the City of Fremantle coat of arms?

The City of Fremantle Coat of Arms is the Armorial Bearings of the City of Fremantle - Granted by Letters Patent 20th April 1971.

The interpretation of the coat of arms Arms: The pile (or wedge shaped area) coloured silver with wavy blue lines alludes to the position of Fremantle at the mouth of a river. The black swan identifies the river as the Swan River, and at the same time symbolises Fremantle’s connection with Western Australia. The pile divides the remainder of the shield into two triangle areas, coloured green, which represent an open cape, or mantle. The tasselled cords are not joined, and the result is an heraldic pun, viz. A free mantle. Such arms are known in heraldry as ‘canting’ (or punning) arms.

Crest: The crest is reminiscent of the crest of the Fremantle family, except that the lion has become a sea lion and has exchanged his flag for a trident, thus echoing the emblem Fremantle has used for many years.

Supporters: The sea lions supporting anchors symbolise Fremantle’s connection with England and its maritime and naval interests. The sinister sea lion (i.e. the right hand one) has a naval crown around its neck. Naval crowns are used in the arms of distinguished sailors and naval towns of consequence. The gold buckles occur in the arms of the Stirling family and so commemorate Sir James Stirling, the first Governor of Western Australia. Two red lions occur in the arms of a family by the name of Samson; thus a happy allusion is obtained to the Fremantle family of Samson.

Motto: The motto, which is also that of the Fremantle family, is taken from an ancient Roman work of rhetoric. The original reads Nec prece nec pretio…a recta via deduci; Neither by entreaty nor by bribery…to be drawn from the right path.

The arms were designed by Conrad Swan, Esquire, Ph.D., M.A., York Herald of Arms.

Guidelines for when and where the City of Fremantle coat of arms can be used are on pages eight to ten.

6 What is the City of Fremantle logo?

The City of Fremantle logo has been designed as a reference or allusion to the original coat of arms.

The logo incorporates a stylised version of the sinister sea lion with the naval crown around its neck supporting the shield and holding a trident.

Three tiers of branding

First tier The Coat of Arms symbolises council/elected members for the City of Fremantle and must always be used where the mayor or councillors are associated with the event eg invitation, civic events.

If the Coat of Arms is used the City of Fremantle logo does not need to be used. This is the highest tier in the City’s logo hierarchy.

Second tier The City of Fremantle logo symbolises the organisation the City of Fremantle as distinct from its council/elected members. The logo must be used on ALL corporate communications, advertising, promotional material, initiatives, media releases, sponsorships, partnerships associated with City of Fremantle.

Third tier Business unit logo – The City’s logo must appear to the left or above the business unit name to communicate that it is a City of Fremantle owned service. Refer to examples on page 22-25 for more detail.

7 When to use the coat of arms

The coat of arms is the official identification symbol for the City of Fremantle (the principality) and will be used by council, the mayor and/or in conjunction with official civic events and/or documents.

The City of Fremantle Coat of Arms is a © copyright item and is not to be used by external organisations. Refer to the policy SG18 for further information.

CMYK printing This version is to be used for CMYK printing. No other version of the coat of arms may be used when CMYK printing is available.

Mono printing This version is to be used for mono (black and white) printing.

The coat of arms must always be printed on a white background. No other options are acceptable.

8 How to use the coat of arms

Scaling the size of the coat of arms The coat of arms may be re-sized as required, but must always be scaled in proportion. When importing the logo into a document or moving it within a document ensure that the logo remains at the correct height and width.

Minimum size of the coat of arms 16mm minimum The coat of arms may be reduced in size if height required. The minimum size is 14mm wide by 16mm high. It must not be used at a smaller size. 14mm minimum width

When the coat of arms appears without the City of Fremantle logo it must include with the words ”City of Fremantle” beneath it. The text must be laid out below the logo in the format shown.

CMYK printing This version is to be used for CMYK printing. No other version of the coat of arms may be used when CMYK printing is available.

Mono printing This version is to be used for mono (black and white) printing.

9 City of Fremantle logo

The City of Fremantle logo is available in a primary and secondary layout. It is also available in colour and mono (black and white).

The logo is available in the following file formats in Pantone/spot colour, CMYK and RGB: • eps • jpeg (jpg) • pdf

If you require the logo in a format not listed above contact: Economic development and marketing T 08 9432 9947 E [email protected]

Primary logo 2 spot colours or CMYK

Usage: The above logo is the primary logo and should always be used where possible over the secondary logo layout. It can be used in either spot colour or CMYK.

10 City of Fremantle logo

Secondary logo - landscape 2 spot colours or CMYK

Usage: The above logo is the secondary logo in landscape format. It should be used when space or orientation does not permit the use of the primary logo.

The logo may be used on items where the area is restricted to a landscape format: such as signage; banners; and pens.

Secondary logo - portrait 2 spot colours or CMYK

Usage: The above logo is the secondary logo in portrait format. It should be used when space or orientation does not permit the use of the primary logo.

The logo is for use on items where the print area is restricted to a portrait format: such as signage; banners; and flags.

11 The logo colour palette

Colour printing The corporate colours shown here are for printing in 2 spot colour or CMYK. If only single spot colour printing is available the only colour used should be Pantone 654. The RGB reference is for web based design only.

PANTONE 654 c100 m67 y10 k38 r0 g44 b95

PANTONE 654

PANTONE 7459 c57 m0 y6 k13 r48 g149 b180

PANTONE 7459

Mono (black & white) printing When printing in black only the Pantone colours should be replaced with a percentage of black, as indicated below.

PANTONE 654 - mono equivalent Black: 100%

PROCESS BLACK K: 100

PANTONE 7459 - mono equivalent Black: 45%

PROCESS BLACK K: 45

12 Using the logo colour variations

For 2 spot colours or CMYK printing this logo should be used.

For single spot colour printing this logo should be used.

For mono (black and white) printing this logo should be used, e.g. for internal memos, bulk photocopied documents and newspaper advertising.

For mono printing where tints of black are not available this logo should be used.

Note: The above logo colour variations are available in the primary logo format and the secondary logo (landscape and portrait) format.

Under no circumstances should any other colour variations of the logo be used for printing onto a white background.

13 Using the logo on a coloured background

Spot colour & CMYK printing When printing onto a solid background colour of Pantone 654 or the CMYK equivalent, this logo should be used.

Single spot colour printing When printing onto a solid background colour of Pantone 654 or the CMYK equivalent, this logo should be used.

Mono printing When printing onto a solid black background in mono (black and white) this logo should be used, e.g. for internal memos, bulk photocopied documents and newspaper advertising.

Mono printing If the logo is to appear on a background that is a tint of black this logo should be used.

Note: The above logo colour variations are available in the primary logo format and the secondary logo (landscape and portrait) format.

Under no circumstances should any other colour variations of the logo be used when printing onto Pantone 654 or a black background. Note: Tints of black must not be used on a solid black background.

14 Using the logo on a coloured background

Spot colour & CMYK printing When printing onto a solid dark coloured background, other than Pantone 654 or black, the solid white logo must be used. No other colour variations are acceptable.

Spot colour & CMYK printing When printing onto a solid light coloured background the solid black logo must be used. No other colour variations are acceptable.

15 Using the logo symbol

The logo should not be used without the ‘City of Fremantle’. The only exception to this rule is if the logo symbol is used as a watermark.

When the logo symbol is used alone, such as when it is used as a watermark, stamp or design element, the sea lion MUST always face to the right hand side of the page.

Under no circumstances should the direction of the sea lion be changed.

When the logo symbol is used alone, on a coloured background, it should be printed in white.

When the logo symbol is used alone, on a Pantone 654 or CMYK equivalent background colour, it may be printed in white or a suitable tint of Pantone 654 or CMYK equivalent, as pictured.

16 Using the text version of the logo

If the text version of the City’s logo is required for a heading or title, away from the logo symbol, it should always appear on a single line in one of the following variations.

Spot colour printing or CMYK Either of these two versions may be used for spot colour or CMYK printing.

Single spot colour printing only One of these two versions may be used for single spot colour printing. They must not be used if more than one Pantone colour or CMYK printing is available.

Mono (black & white) printing One of these two versions should be used for mono printing. They must not be used if Pantone colours or CMYK printing is available.

This version is not acceptable.

17 Scaling the size of the logo

The logo may be re-sized as required, but it must always be scaled in proportion. When importing the logo into a document or moving it within a document ensure that the logo remains at the correct height and width, as pictured.

18 Minimum size of the logo

Minimum size - primary logo 14mm minimum The primary logo may be reduced in size height if required. The minimum size for the logo is 14mm wide by 14mm high. It should never be used at a smaller size than this. 14mm minimum width

If space is limited, use one of the secondary logos.

Minimum size - secondary logo The secondary logo (landscape) may be reduced in size if required. The minimum 8mm size for the logo is 32mm wide by 8mm minimum high. It must never be used at a smaller height size than this. 32mm minimum width

Minimum size - secondary logo The secondary logo (portrait) may be reduced in size if required. The minimum size for the logo is 8mm wide by 38mm 38mm minimum high. It must never be used at a smaller height size than this.

8mm minimum width

19 Using the logo for sponsorship

Sponsorship is defined as any cash or in kind assistance (officer time, administration, subsidy or waiving of fees) provided by the City of Fremantle to external organisations or events.

The City of Fremantle must be acknowledged for any sponsorship arrangements that are entered into. The most common form of acknowledgement is through the use of the City’s logo on any marketing collateral associated with the event/organisation. Permission to use the City’s logo is a delegated authority from council and rests with the manager economic development and marketing or the marketing coordinator. All requests for the logo must be made on the logo request form available on the City’s intranet.

If the City is the sole sponsor then the ‘sponsored by City of Fremantle’ logo must be used. The preferred form of recognition is to use the City of Fremantle logo and text as shown in example A below. However, where space is restricted the use of a single line of text is acceptable, as shown in example B.

If the City is one of a number of sponsors then the City’s primary logo can be used. The preferred form of recognition is to use the City of Fremantle primary logo and text as shown in example C. However, where space is restricted the use of the secondary logo (in landscape or portrait format) is acceptable, as shown in example D.

Major sponsorship arrangements or the assigning of naming rights in any circumstance must be negotiated in conjunction with the manager economic development and marketing.

The sponsorship logos are available on the City’s intranet. Contact economic development and marketing for more information.

A Sponsored by City of Fremantle

B Sponsored by City of Fremantle

Sponsored by D

20 Using the logo to support events or organisations

Support is defined as any assistance granted by the City to external organisations or events in a non tangible way. This could be the cross badging of an event that the City wishes to align itself with. These arrangements should be in line with the strategic direction of the City of Fremantle. Careful consideration should be given before entering into a support arrangement with a private or commercial enterprise to ensure the City is not seen to be endorsing a commercial business or individual.

For example: the economic development and marketing unit may agree to support a business event that is being organised by the Department of Commerce to educate business on changes to Australian Consumer Law. The City is not making any financial contribution or offering any in kind support but doing so would be in alignment with the business units goals. The City agrees to ‘cross badge’ the event to show its support.

The City of Fremantle must be acknowledged for any support arrangements that are entered into. The most common form of acknowledgement is through the use of the City’s logo on any marketing collateral associated with the event/organisation. Permission to use the City’s logo is a delegated authority from council and rests with the manager economic development and marketing and the marketing coordinator. All requests for the logo must be made on the logo request form available on the City’s intranet.

If the City is the sole supporter then the ‘supported by City of Fremantle’ logo must be used. The preferred form of recognition is to use the City of Fremantle logo and text as shown in example A. However, where space is restricted the use of a single line of text is acceptable, as shown in example B.

If the City is one of a number of supporters then the City’s primary logo can be used. The preferred form of recognition is to use the City of Fremantle primary logo and text as shown in example C. However, where space is restricted the use of the secondary logo (in landscape or portrait format) is acceptable, as shown in example D.

Major support arrangements must be negotiated in conjunction with the manager economic development and marketing.

The supported by City of Fremantle logos are available on the City’s intranet. Contact economic development and marketing for more information.

A Supported by B City of Fremantle

Supported by C

Supported by D

21 Business unit logos

As of 1 July 2011 individual business unit logos will be phased out. The logo and text layout shown below has been adopted and will replace any previous combination of the City’s logo with a business unit logo.

This format has been chosen to form a series of more uniform logos, to maintain the City’s brand consistency and to communicate more clearly that each business unit is a City owned service.

C D

22 Business unit logos

There are four logo options available for each business unit: A, B, C and D. These are shown below in mono and on the previous page in colour. Each option consists of the City of Fremantle logo followed by the business unit name. Each business unit logo is available in the following file formats:

• Pantone (PMS) eps & pdf 300dpi • CMYK eps & pdf 300dpi • Mono eps & pdf 300dpi • RGB jpg & png 72dpi

C D

23 Business unit logos

24 Using the business unit logos

Ensure that the correct logo option is used as shown below.

25 Minimum size of business unit logos

The business unit logos may be reduced in size if required. The minimum size for each logo variation is indicated below. Only the height measurement is shown for the landscape versions and the width measurement for the portrait version. The other measurement for each logo is determined by these measurements due to the varying length of text for each business name. The logos should never be used at a smaller size than this.

14mm minimum height A

20mm minimum B height

14mm 20mm minimum minimum height height

C D

26 Minimum size of business unit logos

Although the layout of the Fremantle City Library logo differs from the other business unit logos, the minimum size requirements are the same, see below. The logos should never be used at a smaller size than this.

14mm minimum height A

20mm minimum B height

14mm 20mm minimum minimum height height

C D

27 What is the carbon neutral logo?

The City’s carbon neutral logo has been designed to reflect theCity of Fremantle’s commitment to renewable energy and carbon neutrality.

The logo uses the “we are” text to indicate that it is the City of Fremantle that is carbon neutral, rather than any particular event, material, brochure, product or specific service.

All City of Fremantle business units and services are encouraged to incorporate the logo in their promotional material wherever practicable and in conjunction with these guidelines. Care must be exercised to ensure that the ‘we are carbon neutral’ logo supports the City of Fremantle’s carbon neutral status and not that of Fremantle (the place) or any other organisation or event. The carbon neutral logo is not available for use by external services or organisations. The only exception is where the carbon neutral logo appears in conjunction with the City’s logo eg sponsorship arrangements.

For specific information about the City’s carbon neutral status contact the sustainability officer.

Carbon neutral logo colour variations

Spot colour & CMYK printing For 2 spot colours or CMYK printing on a white background this logo should be used.

When printing onto a solid background colour of Pantone 654 or the CMYK equivalent, this logo should be used. This logo should not be used on any other coloured background.

When printing onto a solid coloured background, other than Pantone 654, the solid white logo must be used.

Mono printing For mono (black and white) printing this logo should be used, e.g. for internal memos, bulk photocopied documents and newspaper advertising.

Where tints of black are not available this logo should be used.

When printing onto a solid black or tinted black background this logo should be used.

28 The carbon neutral logo colour palette

Colour printing The logo colours shown here are for printing in 2 spot colour or CMYK. The RGB reference is for web based design only.

PANTONE 390 c22 m0 y100 k8 r182 g191 b0

PANTONE 390

PANTONE 424 c0 m0 y0 k61 r108 g111 b112

PANTONE 424

Mono (black & white) printing When printing in black only the Pantone colours should be replaced with a percentage of black, as indicated below.

PANTONE 390 - mono equivalent Black: 90%

PROCESS BLACK K: 90

PANTONE 424 - mono equivalent Black: 55%

PROCESS BLACK K: 55

29 Where to position the carbon neutral logo

Marketing materials and stationery Where space permits City of Fremantle printed and digital materials should include the carbon neutral logo.

Logo positioning The preference is for the carbon neutral logo to sit at the bottom of the document, on the same page as the contact details. The carbon neutral logo should appear in the City’s corporate wave footer, or at the bottom of the page (see examples below and overleaf). The logo should neither dominate, nor take precedence over the City’s logo (or coat of arms). It should appear as a footnote.

In a document that contains more than one page the carbon neutral logo should appear on the back cover (see examples overleaf).

Priority should be given to the City’s logo (or coat of arms) and contact details. If space does not allow for inclusion of the carbon neutral logo, it may be omitted.

Business unit logos The above rules should also be applied when using the carbon neutral logo with the City’s business unit logos, i.e. the carbon neutral logo should appear in the City’s corporate wave footer, or at the bottom of the page, away from the business unit logo, (see example below).

Ownership The carbon neutral logo is owned by City of Fremantle and may not be used by third parties. It is solely for use by City of Fremantle, the City’s business units and the City’s wholly owned services.

The carbon neutral logo is positioned within the City’s corporate wave, as a footnote

10 Shuffrey Street Fremantle WA 6160 at the bottom of the page. T 08 9432 9533 F 08 9430 8760 TTY 08 9432 9777 E eisure@fremantle wa govau www fremant e wa gov au

with compliments

Compliment slip

Fremantle Leisure Centre 10 Shuffrey Street, Fremantle WA 6160 T 08 9432 9533 TTY 08 9432 9777

Name Surname Job title T 08 9000 0000 M 0400 000 000 E [email protected] www.fremantle.wa.gov.au

Business card - front Business card - back

30 Where to position the carbon neutral logo

Corporate folder - front Corporate folder - back

legal advice financial counselling tenancy assistanceWhat i FC welfare rightsFCLC

The carbon neutral logo is positioned on the back of the

Shop II, Queensgate Building document, as a footnote at 10 Wil iam Street, Fremantle WA 6160 the bottom of the page. Hours Monday to Friday 8:30am - 4:30pm All services by appointment

T 08 9432 9790 F 08 9432 9794 E [email protected] www.fremantle.wa.gov.au

Fremantle Community Legal Centre is funded by: City of Fremantle, Law Society of WA, Federal Attorney General’s Department, WA Community Legal Services Program, Department for Child Protection and Department of Commerce.

tangelo/COF3414 05 2011

Business unit marketing - front Business unit marketing - back

31 Fonts

Text, sub-heading and heading font Gill Sans Light A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

Gill Sans Regular A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

Gill Sans Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

Sub-heading and heading font Museo 300 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

Museo 500 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

Museo 700 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

In-house font Arial Regular A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

32 Fonts

For documents produced by the graphic design panel The City of Fremantle’s corporate text font is Gill Sans. This font is available in light, regular and bold. Other versions of this font, such as condensed, should not be used.

For headings and sub-headings the font Museo can be used as an alternative to Gill Sans. The purpose of this is to create a point of difference between body text and titles/headings/pull quotes/etc. Museo must not be used for large volumes of text (body text).

The standard font and size for body text is Gill Sans Light at 12 point size, eg: This text is in Gill Sans Light at 12 point size

Alternatively Gill Sans Regular at 12 point size can also be used, eg: This text is in Gill Sans Regular at 12 point size

Gill Sans Bold should not be used for body text, except for where individual words need to be highlighted, however it may be used for headlines and titles. Gill Sans Italic (Light, Regular or Bold) must not be used under any circumstances, except for where individual words need to be emphasised. This is because italic lettering is difficult to read.

For documents produced in-house In circumstances where Gill Sans and Museo can not be used, i.e. when documents are produced in-house, the only other font that may be used is Arial Regular.

This text is in Arial Regular at 12 point size

Text should always be aligned to the left of the page and not justified to the margins.

33 Email footer - City of Fremantle generic

Email is a major form of communication for the City of Fremantle. All email correspondence must comply with these guidelines to ensure the City’s brand is consistent across all communication mediums.

Design and layout of email footers for the City of Fremantle email footers is managed by economic development and marketing. Technical aspects and set up is managed by information technology.

Dear Name,

Your message here...

Kind regards,

John Smith Marketing officer Economic development & marketing Town Hall Centre 8 William Street Fremantle WA 6160 T 08 9432 9947 D 08 9432 9947 M 0408 925 964 E [email protected] www.fremantle.wa.gov.au

Knowledge at your fingertips - find free and extensive data on the demographic, economic, and housing characteristics of the city at www.fremantle.wa.gov.au under ‘about Fremantle’.

Not to scale

34 Email footer - external City of Fremantle services format

Design and layout of email footers for the City of Fremantle email footers is managed by economic development and marketing. Technical aspects and set up is managed by information technology.

Dear Name,

Your message here...

Kind regards,

John Smith Marketing officer 245 South Terrace South Fremantle WA 6162 T 08 9335 3394 D 08 9432 9947 M 0408 925 964 E [email protected] www.fremantle.wa.gov.au

Knowledge at your fingertips - find free and extensive data on the demographic, economic, and housing characteristics of the city at www.fremantle.wa.gov.au under ‘about Fremantle’.

Not to scale

35 Email footer - internal (for IT department set up)

Logos, fonts, and colours

Telephone (T) City logo Direct line (D) Height: 70 pixels Mobile (M) Linked: http:www.fremantle.wa.gov.au Email (E) Website Person’s name Font: Arial Font: Arial Bold First Name last Name Size: 10pt Size: 10pt Position Colour: Black Colour: Black Department Town Hall Centre T, D, M, E Person’s position (title case) 8 William Street Fremantle WA 6160 Font: Arial Bold Department (sentence case) T 08 9335 3394 Size: 10pt Address D 08 9432 9947 Colour: Black Font: Arial Regular M 0408 925 964 Size: 10pt E [email protected] Colour: Black www.fremantle.wa.gov.au Social media icons - height: 30 pixels Linked: http://www.facebook.com/pages/City-of-Fremantle/87064712375 Linked: http://twitter.com/#!/CityofFremantle

Monthly message Knowledge at your fingertips - find free and extensive data on the demographic, Supplied by economic economic, and housing characteristics of the city at www.fremantle.wa.gov.au development and marketing. under ‘about Fremantle’.

IT set up 1: Ensure formatting of text meets the guidelines set out in the editorial writing guide: writing standards. 2: Ensure that email footers are in all internal and external emails and forwarding emails. 3: For all text use Arial Regular font at 10 point size. Arial bold may be used to emphasise specific ords,w where appropriate. 4: Use black text only. 5: DO NOT use a coloured background. 6: Ensure there are three single line spaces between the end of the email text and the footer. 7: Ensure there is one single line space between the logo and person’s name. 8: Ensure there is one single line space between the web address, the social media icons, and the monthly message.

Economic development and marketing supplies a monthly email message to be integrated into this footer.

Individual set up For assistance or questions about the email footer, contact: Information technology manager T 08 9432 9703 E [email protected]

36 Email footer - external (for IT department set up)

Logos, fonts, and colours

Telephone (T) Direct line (D) Mobile (M) City and service centre logo Email (E) Height: 70 pixels Website Linked: http:www.fremantle.wa.gov.au Font: Arial Size: 10pt Person’s name Colour: Black Font: Arial Bold First Name Last Name Size: 10pt Position Colour: Black Street Address T, D, M, E T 08 9335 3394 Font: Arial Bold Person’s position (title case) D 08 9432 9947 Size: 10pt Service centre (sentence case) M 0408 925 964 Colour: Black Address E [email protected] Font: Arial Regular www.fremantle.wa.gov.au Size: 10pt Social media icons - height: 30 pixels Colour: Black Linked: http://www.facebook.com/pages/City-of-Fremantle/87064712375 Linked: http://twitter.com/#!/CityofFremantle

Monthly message Knowledge at your fingertips - find free and extensive data on the demographic,

Supplied by economic economic, and housing characteristics of the city at www.fremantle.wa.gov.au development and marketing. under ‘about Fremantle’.

IT set up 1: Ensure formatting of text meets the guidelines set out in the editorial writing guide: writing standards. 2: Ensure that email footers are in all internal and external emails and forwarding emails. 3: For all text use Arial Regular font at 10 point size. Arial bold may be used to emphasise specific words, where appropriate. 4: Use black text only. 5: DO NOT use a coloured background. 6: Ensure there are three single line spaces between the end of the email text and the footer. 7: Ensure there is one single line space between the logo and person’s name. 8: Ensure there is one single line space between the web address, the social media icons, and the monthly message.

Economic development and marketing supplies a monthly email message to be integrated into this footer.

Individual set up For assistance or questions about the email footer, contact: Information technology manager T 08 9432 9703 E [email protected]

37 Email announcement template - internal (for IT Department set up)

Announcement header image. 600px wide

Dear Name,

Your message here...

Kind regards,

Individual’s email footer

John Smith as previously Marketing officer outlined in this Economic development & marketing style guide. Town Hall Centre 8 William Street Fremantle WA 6160 T 08 9432 9947 D 08 9432 9947 M 0408 925 964 E [email protected] au www.fremantle.wa.gov.au

Announcement footer image. Knowledge at your fingertips - find free and extensive data on the demographic, economic, and housing characteristics of the city at www.fremantle.wa gov.au under ‘about Fremantle’. 600px wide

Not to scale

38 Powerpoint template

The City’s MS Powerpoint templates can be found on the City’s intranet. These templates are available for all City officers to use for presentations conducted on behalf of the City or its business units.

There are two standard templates available, one with cover images and one without. Both templates include an opening slide, a basic text slide and a closing slide.

Should an alternative format be required for a specific business unit or project this must be undertaken by the City’s graphic design panel and comply with the City’s style guides. The cost of which is to be paid by the business unit and must be approved by the marketing department before being used.

Opening slide - option B (with images) Opening slide - option A (no images)

Insert title here Insert title here

Basic slide (for all content pages) Closing slide

Insert closing message here

fremantle wa gov au fremantle wa gov au

39 Letterheads

Artwork All business stationery for the City of Fremantle must conform to the guidelines in this style guide. Artwork for business unit and service centre stationery is managed by economic development and marketing. For more information contact the marketing coordinator.

Digital formats Digital versions of City of Fremantle and service centre letterhead, memo header, fax header, and file notes can be found on the City’s intranet. The digital version of the City’s letterhead varies slightly from the printed version and does not include the solid blue wave footer.

Printing The finance officer coordinates the ordering of business stationery (letterhead and with compliment slips) for the City of Fremantle through a preferred supplier. Individual business units should order their own letterhead, with compliment slips and business cards through the preferred supplier on two reorder forms (business cards and letterhead and with comps slips) found on the City’s intranet.

City of Fremantle generic letterhead, follow on letterhead, with compliments slips and envelopes are available from the print room, first floor of the town hall building.

From the office of the Mayor

ABN: 74 680 272 485 ABN: 74 680 272 485 Town Hall Centre 8 Wi l am Street Town Ha l Centre 8 Wi liam Street Fremantle WA 6160 Fremantle WA 6160 PO Box 807 Fremantle WA 6959 PO Box 807 Fremantle WA 6959 T 08 9432 9999 F 08 9430 4634 T 08 9432 9999 F 08 9430 4634 TTY 08 9432 9777 TTY 08 9432 9777 E info@ remant e wa govau E mayor@fremantle wa govau www fremant e wa gov au www fremantle wa gov au The opinions expressed n this etter are not necessari y those of the City of Fremantle

General City of Fremantle letterhead Mayor’s letterhead This letterhead may ONLY be used by the mayor.

40 Letterheads

From the office of a councillor

ABN: 74 680 272 485 ABN: 74 680 272 485 Town Ha l Centre 8 Wil iam Street 10 Shu frey Street Fremantle WA 6160 Fremant e WA 6160 T 08 9432 9533 F 08 9430 8760 PO Box 807 Fremantle WA 6959 TTY 08 9432 9777 E leisure@fremantle wa govau T 08 9432 9999 F 08 9430 4634 TTY 08 9432 9777 www fremant e wa gov au www remantle wa gov au The op n ons expressed n this letter are not necessarily those of the City of F eman le

Elected members letterhead City of Fremantle business unit letterheads This letterhead may ONLY be used by the elected members. If you can not find a letterhead for your service area contact economic development and marketing

41 Creating a letter

How to layout a letter 23mm 187mm When creating a letter, the reference number and contact officer must not sit higher than 55mm from the top edge of the page. This allows adequate clearance for the logo and address.

ABN: 74 680 272 485 10 Shuf rey Street Fremantle WA 6160 T 08 9432 9533 F 08 9430 8760 The letter body copy must not go below 265mm from the top of Frem TTY 08 9432 9777 ABN 74 68 Our Ref: JDS: 060508 E leisure@fremantle wa govau 55mm 10 Shuf rey St ee F ema the page. This allows adequate clearance for the wave shape and Contact Officer: John Smith (08) 9432 9947 www fremantle wa gov au

website address at the bottom of the page. Day Month Year

Recipient’s Name The left-hand margin of the letter must start at 23mm from the Recipient’s Title Company left-hand side. The right-hand margin must start at 187mm from Address Line 1 Address Line 2 the left-hand side (or 23mm from the right-hand edge).

Dear Mr/Mrs Surname,

Letters must be laid out using the following format: Letter body copy - Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut All correspondence is to be typed in Arial Regular at 12pt size. wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. 1. City of Fremantle reference number. This consists of the Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis author’s three initials (note if you do not have middle name nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis use the letter X) followed by the date. eg WXF:100608 at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

2. Contact officer details and phone number egWendy Filsell: Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer 08 9432 9947 adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation 3. Date using Day Month Year eg 26 May 2008 ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

4. Address block Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id 5. Salutation quod mazim placerat facer possim assum. Yours sincerely, 6. Body of the letter Signature 7. Closing salutation Officer’s Name Title / Position 8. Signature 265mm 9. Officers name -Title case in Arial Bold 10. Title/position - Sentence case in Arial

NB: Protect electronic signatures by creating a PDF document or removing before registering the document in Dataworks.

How to address an envelope As well as maintaining a consistent form of letter writing, it is also important that envelopes are addressed consistently.

When addressing an envelope ensure that the recipient’s details are clear with a printed label on the front of the envelope. Hand addressed envelopes are not to be used.

Australian postal standards for the addressing of envelopes are as follows; Name of Addressee (Title Case) Organisation (Title Case) Postal Address (PO Box 6789) SUBURB (in upper case) (two spaces) WA (two spaces) 6160

The name and address must be typed in Arial Regular at a minimum of 12pt size.

42 Compliment slip

City of Fremantle generic letterhead, follow on letterhead, with compliments slips and envelopes are available from the print room, first floor of the town hall building.

General City of Fremantle compliment slip The City of Fremantle compliment slip is available in printed format only. Copies are available from the print room. Town Hall Centre 8 W ll am Street Fremantle WA 6160 PO Box 807 Fremantle WA 6959 T 08 9432 9999 F 08 9430 4634 For new business unit stationery contact economic development and TTY 08 9432 9777 E info@fremant e wa govau marketing. www fremant e wa gov au

with compliments

Elected members compliment slip These compliment slips may ONLY be used by elected members.

Town Hall Centre 8 W ll am Street Printing Fremantle WA 6160 PO Box 807 Fremantle WA 6959 The purchasing officer is responsible for the management of T 08 9432 9999 F 08 9430 4634 TTY 08 9432 9777 compliment slip printing. All compliment slips must be printed to www fremant e wa gov au the following specification: with compliments • Stock: Splendorgel white 115gsm • Size: DL (210 x 99mm) • Colour: 4 colour process/CMYK; single side only

City of Fremantle business unit compliment slips Printing Each service centre is responsible for the management of their 10 Shuffrey Street Fremantle WA 6160 T 08 9432 9533 F 08 9430 8760 own compliment slip printing. All compliment slips must be printed TTY 08 9432 9777 E leisure@fremantle wa govau to the following specification: www fremant e wa gov au • Stock: Splendorgel white 115gsm • Size: DL (210 x 99mm) with compliments • Colour: 4 colour process/CMYK; single side only

43 Business cards - City of Fremantle staff

City of Fremantle front

Logo

Person’s name: Gill Sans Regular 12pt Name Surname

Job title: Gill Sans Regular 12pt, leading 14.4pt Job title Business unit: Gill Sans Light 12pt, leading 14.4pt Business unit T 08 9000 0000 M 0400 000 000 T; M; E: Gill Sans Regular 12pt, leading 14.4pt E [email protected] Mobile no (if applicable*); email address: Gill Sans Light 12pt, leading 14.4pt

*If a mobile number is not required, the email address can move up onto the mobile line.

City of Fremantle back

City of Fremantle Town Hall Centre, 8 William Street Fremantle WA 6160

City of Fremantle back PO Box 807, Fremantle WA 6959 The back of the card must not be changed. T 08 9432 9999 TTY 08 9432 9777

www.fremantle.wa.gov.au

44 Business cards - City of Fremantle alternative format

Business cards in the City of Fremantle alternate format must follow the same format as City of Fremantle business cards with a different reverse side.

City of Fremantle alternative format - front

Logo

Person’s name: Gill Sans Regular 12pt Name Surname

*If a mobile number is not required, the email address can move up onto the mobile line.

City of Fremantle alternative format - back

We called you about:

City of Fremantle alternative format back The back of the card must not be changed. City of Fremantle 8 William Street, Fremantle WA 6160 T 08 9432 9999 TTY 08 9432 9777 www.fremantle.wa.gov.au

45 Business cards - elected members

Business cards for the City of Fremantle elected members must follow the same format as City of Fremantle business cards with the addition of the coat of arms on the front of the card.

For example, the mayor’s business card (shown here) includes the coat of arms in the top left-hand corner.

Elected member’s front

Logo

Person’s name: Gill Sans Regular 12pt Name Surname

Job title: Gill Sans Regular 12pt, leading 14.4pt Job title Ward: Gill Sans Light 12pt, leading 14.4pt Ward T 08 9000 0000 M 0400 000 000 T; M; E: Gill Sans Regular 12pt, leading 14.4pt E [email protected] Mobile no (if applicable*); email address: Gill Sans Light 12pt, leading 14.4pt

*If a mobile number is not required, the email address can move up onto the mobile line.

Elected member’s back

City of Fremantle Town Hall Centre, 8 William Street Fremantle WA 6160 The elected member’s back is the same as the PO Box 807, Fremantle WA 6959 City of Fremantle Back. The back of the card must T 08 9432 9999 TTY 08 9432 9777 not be changed.

www.fremantle.wa.gov.au

46 Business cards - business units

Business cards for the City of Fremantle business units must follow the same format as City of Fremantle business cards with the addition of the centre’s own logo on the front of the card and the centre’s contact details on the back of the card.

For example, the Fremantle Leisure Centre business card (shown here) includes the Fremantle Leisure Centre’s logo in the top left-hand corner and Fremantle Leisure Centre’s contact details on the reverse side.

Business unit front

Logo

Person’s name: Gill Sans Regular 12pt Name Surname Job title: Gill Sans Regular 12pt, leading 14.4pt Job title T 08 9000 0000 M 0400 000 000 T; M; E: Gill Sans Regular 12pt, leading 14.4pt E [email protected] Mobile no (if applicable*); email address: Gill Sans Light 12pt, leading 14.4pt

*If a mobile number is not required, the email address can move up onto the mobile line.

Business unit back

Fremantle Leisure Centre 10 Shuffrey Street, Fremantle WA 6160 08 9432 9533 08 9432 9777 Each service centre’s card back will be different T TTY from the City of Fremantle back. Artwork is supplied for each business unit back and this must not be changed.

www.fremantle.wa.gov.au

47 Using a keyline on promotional material

A small keyline must be included on promotional material. It should include the name of the designer/studio and the date of publication (month and year) in the following format: “tangelocreative/05-2011”.

The preferred position is on the reverse of the document, towards the bottom, at between 5 and 6 point size.

A keyline does not need to be included on the following: business cards; compliment slips; letterhead; and signage.

Business unit marketing - front Business unit marketing - back

legal advice financial counselling tenancyW at i F assistance C? welfareFC C is se vrights e of th Ci y t

Shop II, Queensgate Building 10 William Street, Fremantle WA 6160

Hours Monday to Friday 8:30am - 4:30pm All services by appointment

T 08 9432 9790 F 08 9432 9794 E [email protected] www.fremantle.wa.gov.au

tangelocreative/05 2011

keyline

48 Official contact details

Location Town Hall Centre 8 William Street, Fremantle Western Australia 6160

Postal address City of Fremantle PO Box 807, Fremantle WESTERN AUSTRALIA 6959

International postal address City of Fremantle PO Box 807, Fremantle WESTERN AUSTRALIA 6160 AUSTRALIA

Telephone and facsimile Calling from within Australia T 08 9432 9999 F 08 9430 4634

Calling from outside Australia T +61 8 9432 9999 F +61 8 9430 4634

TTY (Text telephone) TTY 08 9432 9777

This above number is a telecommunication service for people that have hearing difficulties.

Email address [email protected]

Website address www.fremantle.wa.gov.au

Publications Relevant contact details for business units or departments must be listed in all City of Fremantle publications including telephone, generic email address and website www.fremantle.wa.gov.au

49 Terminology

Inconsistent terminology used by staff can cause confusion, therefore we recommend the following terms be used consistently. Refer to the editorial writing guide: writing standards for a full reference.

Use of the words ‘council’, ‘city’ and ‘City of Fremantle’ • The word ‘council’ should be used when reference is made to a decision taken at a council meeting or when a decision is referred to the council. • The word ‘city’ should be used when describing the area of the city. For example: “The festival banners will be displayed throughout the city”. • Verbally or in writing we should say: “ An officer will look into the matter”, rather than “The council will look into the matter”. • When you refer to the organisation use the phrase ‘City of Fremantle’ in the first sentence, and ‘City’ in subsequent sentences.

Use of words ‘mayor’, ‘councillors’ and ‘elected members’ • The word ‘mayor’ refers only to the mayor. It refers to either male or female mayor and is not gender specific. The correct way to address the mayor is either “The Mayor” or “Her/His Worship the Mayor”. • The word ‘councillors’ refers to all of the councillors, except the mayor. • The words ‘elected members’ refers to the mayor and all the councillors.

You should not use the words ‘mayor’ and ‘elected members’ together as this indicates the mayor twice.

Town Hall Centre The Town Hall Centre (or Admin Centre as it is often referred to) refers to the City of Fremantle’s administration building at 8 William Street, Fremantle. eg. The City of Fremantle is located at the Town Hall Centre.

Directorates and business units The City of Fremantle is divided into five directorates: • City management • Technical services • Planning and development services • Community development • Corporate services

These directorates are broken down further into business units. eg. information technology is a business unit within the directorate of corporate services.

50 Accessible printed information

A key component on the City of Fremantle Customer Service Charter is inclusiveness.

“All our customers can expect to receive professional customer service to a high standard. We recognise and respond to the diversity that exists within our community.”

The following checklist has been developed by the Disability Services Commission to ensure that printed material is accessible to everyone in the community and is should be used when developing marketing and communications for the City.

Guidelines for accessible printed information checklist

Many people in our community experience difficulty in hearing, seeing and communicating with others. There are many simple ways to ensure your printed material is accessible to everyone in our community.

Text Yes No

• Have you used: 4 4

- plain English?

- clear headings?

- short sentences?

- no jargon?

- pictures and diagrams where appropriate?

• Have you used a plain, sans serif font (such as Arial, Helvetica or Univers)?

• Is there significant colour contrast between the text and the background?

• Have you avoided using UPPER CASE, underlining and italics?

• Is all text at least a minimum of 12 point type size?

• Has the information been printed on matt or satin non-reflective paper?

• Is the text uncluttered with no background graphics, patterns and watermarks?

• Is the text left aligned?

• Is important information in bold or larger print? • Is written material available on request in alternative formats and does it have a statement informing readers of this? For example “this publication is available in alternative formats such as electronic, audio tape or Braille, on request from a person with a disability.”

For further information about providing written material that is accessible by people with disabilities, contact the Disability Services Commission’s Community Access and Information Branch on 9426 9325 or email [email protected] This document is available in alternative formats on request. September 2009

(09/09) CAIB0898

51 Produced by Tangelo Creative (tel: 08 9430 4166) on behalf of economic development and marketing, City of Fremantle. tangelo/COF4174 08/12

Town Hall Centre, 8 William Street Fremantle WA 6160 PO Box 807, Fremantle WA 6959 T 08 9432 9999 F 08 9430 4634 TTY 08 9432 9777 E [email protected] www.fremantle.wa.gov.au