Meg Whitman and eBay – Leadership Case Study Case Study Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. While care has been taken to ensure correctness of the facts, accuracy of information cannot be guaranteed. Unauthorized distribution of this document electronically or otherwise is prohibited. Please contact
[email protected] for any queries. August, 2008. © www.casestudyinc.com Table of Contents 1. Introduction - eBay CEO Meg Whitman plans to retire......................................3 2. Meg Whitman – Early years and Career Growth ..............................................3 3. Meg Whitman and Leading eBay ...................................................................5 3.1. Hiring the right people...................................................................................5 3.2. Quickly understanding the new business model...............................................5 3.3. Leading eBay’s IPO - a hands-on approach ....................................................6 3.4. Changing eBay’s policy.................................................................................6 3.5. Building one of the most powerful e-commerce systems in the world.................7 3.6. Focus on Metrics ..........................................................................................7 3.7. Customer Focus - ‘Voice of the Customer’ program .........................................8 3.8. Strategic Decision Making .............................................................................9