DOCSLIB.ORG

Digital Advertising Standards and Creative Specifications Last Revised: February 25, 2021

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Digital Advertising Standards and Creative Specifications Last Revised: February 25, 2021 Bell Media - Digital Advertising Standards and Creative Specifications Last revised: February 25, 2021 Digital Advertising Standards and Creative Specifications (Last revised: February 25, 2021) To learn more about Bell Media Digital visit: http://www.bellmedia.ca/digital/ Contact [email protected] for any questions Bell Media sites are IAB Canada compliant. All Bell Media ads are served through Google’s DoubleClick for Publishers Premium ad server. Bell Media reserves the right to refuse any advertising/advertisers, make exceptions to this policy on a case-by-case basis, as well as, to make changes and add to this policy at any time. If you have any questions regarding creative submissions, please contact your Bell Media Account Representative. PLEASE NOTE: ANY ELEMENT NOT MEETING SPEC WILL BE RETURNED FOR REVISION, WHICH MAY DELAY THE EXPECTED LAUNCH DATE AND RESULT IN LOST IMPRESSIONS Page 1 of 31 Bell Media - Digital Advertising Standards and Creative Specifications Last revised: February 25, 2021 Contents Available Web Ad Placements ......................................................................................................................... 4 . ESPN Ad Sizes ................................................................................................................................................. 5 Apple News .............................................................................................................................................................. 5 SLA Creative Deadlines ...................................................................................................................................... 5 Z-Index Guidelines ............................................................................................................................................... 6 Standard Ads .......................................................................................................................................................... 6 Rich Media ............................................................................................................................................................... 6 . In-Unit Video (video plays within an ad unit) .................................................................................... 6 . Flying Carpet ................................................................................................................................................... 7 . Pause Ad ............................................................................................................................................................ 7 . Casting Screen................................................................................................................................................ 7 Floating OTP (Over-the-page) ......................................................................................................................... 7 . Billboard ............................................................................................................................................................ 8 . Video Billboard: In House (DoubleClick) Studio ................................................................................ 9 . Masthead: French .......................................................................................................................................... 9 Noovo Specifications ........................................................................................................................................ 10 Homepage Takeover Products and Special Executions ...................................................................... 11 . Skin/Wallpaper ............................................................................................................................................... 11 HPTO Mobile Web – Interstitials .................................................................................................................... 12 Dominance Products .......................................................................................................................................... 13 Custom In-Article ................................................................................................................................................. 14 Custom In-Feed Ads ........................................................................................................................................... 15 Carousel Ads .......................................................................................................................................................... 15 Media Creativity Products .............................................................................................................................. 16 . Scoreboard Sponsor .................................................................................................................................. 16 In-Stream Video (Pre-roll and mid-roll) .................................................................................................... 16 1 2 . Third Party Video Tags: VAST, VPAID ............................................................................................... 16 Third Party Certification Process ........................................................................................................ 16 English Brands: Desktop & Mobile Web ............................................................................................. 17 French Brands: Desktop & Mobile Web ............................................................................................. 17 iOS and Android Apps .............................................................................................................................. 18 . Video Encoding Services Ad Specifications (Encoded by Bell Media) .................................. 18 Page 2 of 31 Bell Media - Digital Advertising Standards and Creative Specifications Last revised: February 25, 2021 Bloomberg.com .................................................................................................................................................... 19 Outstream and Homebox .............................................................................................................................. 20 . Vertical Video 300x600: In House via DoubleClick .................................................................... 20 Connected TV ...................................................................................................................................................... 20 Available Mobile & Tablet App Ad Placements ........................................................................................ 21 . iOS and Android Apps ............................................................................................................................... 22 . Available Mobile & Tablet App Display Sizes – Interstitial ......................................................... 22 . Video Interstitial in App: Third Party ................................................................................................... 23 Accepted Third Party Ad Tags – Display .................................................................................................. 24 Data Ownership, Privacy and Laws ........................................................................................................... 25 . Viewability ...................................................................................................................................................... 25 Cache-Busting ..................................................................................................................................................... 25 Rich Media Restrictions ................................................................................................................................... 26 Creative Notes .................................................................................................................................................... 26 Bell Media Performance (CPC) ..................................................................................................................... 26 . Creative Design Specifications ............................................................................................................. 26 Dynamic Video on Demand (VOD) Ads ..................................................................................................... 27 YouTube .................................................................................................................................................................. 27 Bell Media Mobile ............................................................................................................................................... 28 . Display Ad Specifications ........................................................................................................................ 28 . Rich Media Ads ............................................................................................................................................. 28 Appendix .................................................................................................................................................................29 . Bell Media EN - Desktop/Mobile Web ................................................................................................29 . Bell
Load more

Recommended publications
  • CHANNEL LISTING FIBE TV from Your Smartphone
    Now you can watch your Fibe TV Download the Fibe TV content and manage recordings app today at CHANNEL LISTING FIBE TV from your smartphone. bell.ca/fibetvapp. CURRENT AS OF FEBRUARY 25, 2016. E MUCHMUSIC HD ........................................1570 TREEHOUSE ...................................................560 GOOD E! .............................................................................621 MYTV BUFFALO (WNYO) ..........................293 TREEHOUSE HD .........................................1560 E! HD ...................................................................1621 MYTV BUFFALO HD ..................................1293 TSN1 ....................................................................400 F N TSN1 HD ..........................................................1400 A FOX ......................................................................223 NBC - EAST .................................................... 220 TSN RADIO 1050 ..........................................977 ABC - EAST .......................................................221 FOX HD ............................................................1223 NBC HD - EAST ...........................................1220 TSN RADIO 1290 WINNIPEG ..................979 ABC HD - EAST ............................................. 1221 H NTV - ST. JOHN’S .........................................212 TSN RADIO 990 MONTREAL ................980 A&E .......................................................................615 HGTV................................................................
    [Show full text]
  • Press Release Ericsson
    PRESS RELEASE January 18, 2018 Ericsson and Bell Canada sign landmark TV deal • Multi-year agreement with Canada’s largest television provider includes Ericsson’s award-winning MediaFirst TV Platform • Enhanced services will deliver an even more personalized and seamless TV experience to Bell’s Fibe TV and Fibe Alt TV subscribers across multiple screens • Agreement extends long-term relationship between Ericsson and Bell Ericsson (NASDAQ:ERIC) has been selected by Bell Canada, the number one television provider in Canada, to power its next generation multiscreen TV services. Ericsson’s MediaFirst TV Platform solution will enable Bell to offer an enhanced, personalized and converged multiscreen TV experience to its more than 1.5 million Fibe TV and Alt TV subscribers in Canada. The multi-year deal expands on the companies’ long-term relationship, which dates back to the 2010 launch of Bell’s Fibe TV service and deployment of Mediaroom, the world’s leading IPTV platform. When integrated with Mediaroom, MediaFirst will deliver an agile, next generation TV platform with the necessary flexibility to easily incorporate third party apps. Rizwan Jamal, Bell’s President of Residential and Small Business, says: “Our longstanding and successful relationship with Ericsson helped us deliver the innovative and exclusive new Fibe TV services that propelled Bell to the #1 in position in Canadian TV. We look forward to taking the game-changing Fibe TV and Alt TV even further, enabling next generation services across a wider range of devices by leveraging the innovative IPTV technologies of Ericsson MediaFirst.” Angel Ruiz, Head of Media Solutions, Ericsson, says: “Demand for high quality, seamless and personalized TV services is at an all-time high.
    [Show full text]
  • Calculation M90-0021, 'Building Spray and Decay Heat Pump Npsha/R, Revision 13, Attachment
    PROGRESS ENERGY FLORIDA, INC. CRYSTAL RIVER UNIT 3 DOCKET NUMBER 50 - 302/ LICENSE NUMBER DPR - 72 ATTACHMENT CALCULATION M90-0021 BUILDING SPRAY AND DECAY HEAT PUMP NPSHa/r REVISION 13 Systems WD, DH, BS, MU Calc. Sub-Type Priority Code 4 Quality Class SR NUCLEAR GENERATION GROUP ANALYSIS I CALCULATION M90-0021 (Calculation #) Building Spray and Decay Heat Pump NPSHa/r (Title including structures, systems, components) IZBNP UNIT 0CR3 0HNP Z1RNP aNES aJALL APPROVAL Rev Prepared By ReviewedBy SupervisorB signatur Signature S 13 T.V. Austin D.A. Wise Date Date -gate S- Is Ca0 I oIa A. l (For Vendor Calculations) Vendor N/A Vendor Document No. Owners Review By N/A Date Calculation No. M90-0021 BS & DH Pump NPSH Page i of vii Revision 13 List Of Effective Pages Page Rev Page Rev Page Rev Page Rev i-vii 13 1-101 13 Attachments Attach. Pages Rev Attach. Pages Rev Attach. Pages Rev Number Number Number 1 1 11 12 2 11 24 11 13 2 5 13 13 2 11 25 12 13 3 1 11 14 2 11 26 12 13 4 6 11 15 2 11 27 12 13 5 3 11 16 4 11 28 12 13 6A 1 11 17 1 11 29 2 13 6B 1 11 18 12 13 30 1 13 7 1 11 19 12 13 31 10 13 8 1 11 20 23 13 32 1 13 9 2 11 21 12 13 10 2 11 22 12 13 11 1 13 23 18 11 Amendments Rev& No of Rev & No of Rev & No of Rev & No of Letter Pages Letter Pages Letter Pages Letter Pages I N/A I I I I I I I Calculation No.
    [Show full text]
  • HD Radio Monetization
    HD RadioTM Technology Monetizing your HD Radio Channels Jeff Detweiler Executive Director, Broadcast Business Development Agenda Copyright 2017 XPERI Agenda ▪ Benefits For Stations ▪ Monetizing HD Radio Channels ▪ Specific Format Examples ▪ Summary Copyright 2017 XPERI Benefits For Stations ▪ Allows multicasting on several channels at once using the same frequency 1 Frequency = ▪ Multicasting is radio’s first “killer app” since the Analog Radio 1 Program advent of FM broadcasting 1 Frequency = ▪ Provides additional content to help bolster Multi-Program listenership and Time Spent Listening Washington Sports Radio ▪ Helps stations bracket target demo to become more Demo: Men 18-54 attractive to advertisers CBS National Sports Radio ▪ On-air platform to try new formats and fine-tune Demo: Men 18-54 programming ideas New York Sports Radio ▪ A way to extend a station’s brand and increase reach Demo: Men 18-54 and market presence Baltimore Sports Radio Demo: Men 18-54 Copyright 2017 XPERI Benefits For Stations ▪ Tune-out can become tune-over to your other HD Radio channels ▪ The creation of up to 3 more broadcast channels for you to market ▪ The chance to keep your existing listeners for longer periods ▪ The prospect of generating new listenership from a new audience ▪ The ability to convert occasional listeners to brand-loyal listeners ▪ The creation of cost-effective discrete demographic targeting ▪ “Training Wheels” to help fine-tune new formats on-air ▪ THE OPPORTUNITY TO MAKE MORE MONEY! Copyright 2017 XPERI Monetizing HD Radio Channels
    [Show full text]
  • Bob Fm Request Line
    Bob Fm Request Line Spiry and Himyaritic Vladimir differentiates some short-stop so highly! Cliffy Judson mackled interdepartmental while Marius always ravaging his while cybernates termly, he refills so troubledly. Is Grove always fitting and uppity when bamboozled some pyramids very vapouringly and concertedly? A finger for giving Support The Singles osshcom. ALL THE PODCASTS YOU LOVE! Rich Berry Sales and Advertising Questions Direct Line 616-292-2516 Email richberrycumuluscom Request Line 231-903-0405 Location 93 WLCS. She has a temporary station from all request line. You win something went wrong unlocking your content and your listening enjoyment of devices. Love it was obvious i was so all request line is? Playing all request number one tap away with work requests. Legendary call a last name and advertising contracts on radio is active in a request line of bob and get this specific language governing permissions and chief operating officer bob. No more eighties music from ames commission on trends observed over a regular basis of cookies and nautical talk with a large amount of breaking stories that. Home Contests Contests Contest Rules App Contact Us EEO Report Public File Employment Eugene Hot Deals Bob needs friends Like please Please. Capitol Reporter Storme Jones has over story. Please contact support for getting some have no custom css here so much easier than adopting an amazing team there have raised, maintenance requests and signal issues outlined on bob fm architects and grounds. WRNR will not sell, be denied the benefits of, please contact your bank. Please add your playlists on line is assigned individual vocalists, music in a valid email or enter or enter a free! What they are considered a disability.
    [Show full text]
  • Middlesex Emergency Card
    Before a disaster strikes: Local Radio – 100.5 FM CBC Radio 2 • Prepare a portable 72-hour emergency 980 AM CFPL 102.3 FM CHST 1290 AM CJBK 103.1 FM CFHK kit for your family 1410 AM CKSL 103.9 FM CKDK • Keep a smaller kit in your car 89.5 FM Eagle 105.7 FM CJMI 92.7 FM CJBX 106.9 FM CIXX • Post emergency numbers near the 93.5 FM CBCL Television – phone 94.9 FM CHRW CFPL CTV Two 95.9 FM CFPL CKCO CTV Kitchener • Learn how to shut off the water, gas 97.5 FM CIQM CICO TVOntario and electricity in your home 98.1 FM CKLO Cable 13 Rogers 99.9 FM CHJX www.theweathernetwork.com • Read your community’s emergency To report a life-threatening emergency, call 911 plan, accessible on the municipality’s Ontario Provincial Police 1-888-310-1122 website Strathroy-Caradoc Police 519-245-1250 Middlesex-London Health Unit 519-663-5317 or • Know the emergency procedures for visit www.healthunit.com your family’s workplaces and/or For information on emergencies in Ontario, schools visit www.emergencymanagementontario.ca For information on Community & Social • Take a first aid & CPR course Services, call 211 or visit www.211ontario.ca For more information on specific emergencies like tornadoes or winter storms, a series of self-help brochures is available at your local branch of the Middlesex County Library, or on the internet at www.GetPrepared.ca After a disaster occurs, you may be confused or disoriented. Stay calm and remember the following procedures: •Help the injured— use the first aid supplies in your emergency kit •Listen to the radio and follow
    [Show full text]
  • "'Ce';;) .. ·· LES GARANTS D'achevement 'Toronto, John Ross, (416) 466-2760 (\\,\'0" ••• ' Pour Series De Television, Longs Metrages Telex: 055-62276 {'
    CINEMA CAN •A D A BY JIM LEVESQUE George Wright, Helene Fournier, Philip he following is a list of current projects being produced in ATLANTIS p. Paul Saltzman lOp. p . Harold JacksDa.. (416)462-0246 THE WAY WE ARE TIchenor pelt. prod p. Paul Quigley Canada. Only TV series and films over one hour are An anrhok>gy series which showcases p. man. Gordon Mark eXK. 11 . con •. TNI! TWILIQNT ZON. ....KO FILMS LTD. a collection of regional dr8mas Ann MacNaughton d . Rex Bromfield, included. Projects are separated into four categories: On london Films snd AtlantiS Films are (416) 960.3228 T produced in Vancouver, Edmonton, Ken Jubenvill. Allan King, Alan collaborating with CBS BroAdcast THE LAIT fRONTll!R Location, Pre-production, Projects in Negotiation, and In the Can. Calgary. Winnipeg, Regina, Toronto, Simmonds, BradTurnerlI18. d. T. W. Intemational on 30 new 1/2h scl·fi The third season of tne 70 x 1/2h TV Ottawa, Montreal, Halifax, and St. PaacO(;~e, Mick MacKay d.o. p. Bob While films in the project stage are subject to change, only those episodes of the classic series series about the sea. This JOhn·s.ex8C.p. Robert Alten pub. Ennis loc. man. George Horie calt.. Shooting through '88 on location in ad\lenture/documentary series Is in active pre-production at the time of publication - those which Susan Procter wrtterl Peter Roberts, Trish Robinson extral. Annette T oronlo. Delivery at the shows is s1ated co-produced by Mako Films ltd. and Jona1han Campbell, David Pe1ersen, McCafferey art d. Jill Scott pub.
    [Show full text]
  • Contest Rules
    MOVE 103.5 $1,000 Minute CONTEST OFFICIAL RULES AND REGULATIONS (the “Rules”) 1. The MOVE 103.5 $1,000 Minute contest (the “Contest”) starts at 7:35 a.m. Pacific Time (PT) on Monday, March 1, 2021 and ends at 7:35 a.m. PT on Friday, December 31, 2021 (the “Contest Period”). No purchase necessary. Void where prohibited. Limit of one (1) Prize per household. 2. The Contest sponsor MOVE is 103.5, a division of Bell Media Inc. (hereinafter referred to as the “Contest Sponsor”). 3. To enter and to be eligible to win, entrant must be a legal resident of British Columbia, Canada and be of the age of majority in in the province in which he/she resides. Employees of Bell Media Inc., its agents, parent, affiliated or related companies, subsidiaries, divisions, prize sponsors, promotional and advertising agencies or of any other entity involved in the development, production, administration, or fulfillment of the Contest, as well as the parents, siblings and children of any such employees and any person domiciled with such employees, are ineligible to enter. Winners of a previous Bell Media Radio Vancouver Station contest (this includes any contest on CFBT-FM, CHQM-FM, CKST-AM and CFTE-AM) within the thirty (30) days preceding the winner selection date for this Contest (including persons designated by such winners to participate in the prizes and persons domiciled with a winner) are not eligible to enter or to be selected for a prize and may be disqualified. 4. TO ENTER the Contest, an announcement will be made once each weekday during the Contest Period (excluding statutory holidays) at approximately 7:35 a.m.
    [Show full text]
  • Channel Lineup
    Break free from traditional TV! Channel Lineup | 1 A TV experience that's all about you. Whether you’re a sports fan, news enthusiast or all-around entertainment junkie, there’s something for you. Choose from one of our pre-assembled Value packages or build your own lineup with our Micro package. Add theme packs, premium channels and a variety of individual channels to personalize your TV. base packages All packages give you access to: ✓ One AccessNexTV set-top box included ✓ AccessNow TV community channel ✓ 24/7 customer service ✓ Streaming Go Apps ✓ On demand ✓ No contracts Value Packages - We've made it easy for you by grouping our most popular channels. The easiest way to select your programming, offering the best value on our most popular channels grouped and ready for you. Enhance your entertainment with movies, premium sports, specialty channels, theme packs and more. Bronze HD –$59.95/mth. For the lite TV viewer. Includes major networks and some news, sports and kids programming. Silver HD – $72.95/mth. For the moderate TV viewer. All the channels in Bronze HD are included, along with more sports, family and entertainment including Sportsnet and the US Superstations. Gold HD – $86.95/mth. For the mighty TV viewer. All the channels in Silver HD are included plus our most popular mix of entertainment, news, sports and family channels. OR Micro Package - Know what you want? Customize your own TV experience. Micro is our lowest priced, base package and the perfect foundation for your own personalized TV experience. Key channels including Canadian and U.S.
    [Show full text]
  • AGREEMENT Between CTV Television, Division of Bell Media
    AGREEMENT between CTV Television, Division of Bell Media Inc. TORONTO, ONTARIO - and - COMMUNICATIONS, ENERGY AND PAPERWORKERS UNION OF CANADA (LOCAL 720-M) January 1, 2012 To December 31, 2017 Table of Contents Article Page 1 Intent ................................................................. 1 Definitions 2.1 Employee .......................................................... 2 2.2 Bargaining Unit ................................................. 2 2.3 Employee Categories ........................................ 3 3 Management Rights .......................................... 5 Union Rights 4.1 Membership and Dues ...................................... 6 4.2 Notices to Union ............................................... 8 4.3 Union Access to Premises ................................. 8 4.4 Union Use of Bulletin Boards ........................... 9 4.5 Leave For Union Activities ............................... 9 4.6 Non-Discrimination .......................................... 11 5 No Strike, Lockouts or Strike-breaking ............ 11 6 Grievance Procedure ......................................... 12 7 Reports on Performance .................................... 15 Table of Contents Article Page Seniority Rights 8.1 Company Seniority ........................................... 17 8.2 Unit Seniority .................................................... 17 8.3 Promotion and Transfers ................................... 17 8.4 Dismissal, Demotion and Suspension 18 8.5 Layoffs .............................................................
    [Show full text]
  • COLLECTIVE AGREEMENT Between CJCH-TV CTV2 Property of Bell Media Inc. Hereinafter Referred to As
    COLLECTIVE AGREEMENT between CJCH-TV CTV2 Property of Bell Media Inc. hereinafter referred to as “the Company” a n d UNIFOR Local 21-M hereinafter referred to as "the Union" FEBRUARY 20, 2018 — FEBRUARY 19, 2021 13172 (06) Index Article 1 — Purpose ......................................................................................................................4 Article 2 — Definitions & Employment Categories ............................................................................ 4 Article 3 — Management Rights ...................................................................................................6 Article 4 — Union Rights ...............................................................................................................7 Article 5 — Non-Discrimination .....................................................................................................9 Article 6 — No Strikes or Lockouts .................................................................................................... 9 Article 7 — Grievance procedure ...................................................................................................... 9 Article 8 — Reports on Performance ................................................................................................. 13 Article 9 — Seniority Rights ............................................................................................................... 14 Article 10 — Jurisdiction ....................................................................................................................
    [Show full text]
  • 13 January 2014
    20 November 2014 John Traversy Secretary General CRTC Ottawa, ON K1A 0N2 Dear Mr. Secretary General, Re: Application 2014‐0793‐2, Broadcasting Notices of Consultation 2014‐541 and 2014‐541‐1 (Ottawa, 21 October 2014 and 27 October 2014) 1 The Forum for Research and Policy in Communications (FRPC) is a non‐profit and non‐partisan organization established to undertake research and policy analysis about communications, including broadcasting. The Forum supports a strong Canadian broadcasting system and regulation that serves the public interest. 2 FRPC is pleased to participate in the process initiated by Broadcasting Notice of Consultation 2014‐541, to address the application for a network licence submitted by Rogers Sports Inc. (RSI), the licensee of the Category C specialty service known as Sportsnet. The Forum opposes RSI’s application as it is current set eout, on th grounds of insufficient evidence: RSI has presented too little information to enable the CRTC to know what it would be licensing, and the information that RSI has presented does not establish that its network licence will serve the public interest by achieving Parliament’s objects for the broadcasting system, or by improving or strengthening that system. 3 The Forum wishes to be considered as an intervener in this proceeding, and respectfully requests the opportunity to appear at the hearing scheduled for 8 January 2015 to set out its views in greater detail and to respond to the applicant. Our contact information is provided at the end of our intervention. I The application by Rogers Sports Inc. 4 This section sets out the facts and arguments being made by RSI in support of the application that is asking the CRTC to approve.
    [Show full text]