NEW MEDIA Pop and Remember ??? A typical example of a Dada piece NEW Art techniques that developed from DADA • Collage

• The dadaists imitated the techniques developed during the cubist movement through the pasting of cut pieces of paper items, but extended their art to encompass items such as transportation tickets, maps, plastic wrappers, etc. to portray aspects of life, rather than representing objects viewed as still life.

• Photomontage

• The Berlin Dadaists - the "monteurs" (mechanics) - would use scissors and glue rather than paintbrushes and paints to express their views of modern life through images presented by the media. A variation on the collage technique, photomontage utilized actual or reproductions of real photographs printed in the press. • Assemblage

• The assemblages were 3D variations of the collage - the assembly of everyday objects to produce meaningful or meaningless (relative to the war) pieces of work.

• Readymades

• began to view the manufactured objects of his collection as objects of art, which he called "readymades". He would add signatures and titles to some, converting them into artwork that he called "readymade aided" or "rectified readymades". • Such an example of Duchamp's readymade works is the urinal that was turned onto its back, signed "R. Mutt", titled "Fountain", and submitted to the Society of Independent Artists exhibition that year. Marcel Duchamp - 'L.H.O.O.Q.' 1919 Marcel Duchamp - 'Fountain' 1917 So DADA led to the development of NEW art forms….one of them was called ……NEO DADA or…. • Prior to the 1960’s America was changing.. The development of self regulation machinery ie. Computers meant that work previously done by people, increased the speed of productivity • As the economy started to recover after the war America grew which resulted in the establishment of the AMERICAN DREAM…homes in the suburbs, job security etc… • Mass media showed the developments of Music and Movie actors…. All of this led to the development of • Civil rights movements • Anti war movements • And women's rights movements in the 1960’s So what is …… POP ART???

Origins of POP ART

• Roots are found in DADA by incorporating collage, assemblage and the ready- mades. • They reacted against the abstraction of ABSTRACT and tried to make art more accessible to the public… images therefore became based on recognisable images that defined American culture like movie icons, coca cola, famous brands etc… One of the FIRST Pop art collages … Robert Rauchenberg, Just what is It that makes today's homes so appealing Bright bold colours often simplified to the primary colours. Subject matter based on popular images sourced from magazines, billboards and advertisements. Images of “A merican” life such as Marilyn Monroe, Elvis Presley, burgers etc. became prominent themes. The thought process was more important than the creation therefore artists employed techniques which had little involvement from the artist. T hese techniques included screen printing and copying printing techniques from comic strips. All of the above led to the development of…….. NEW MEDIA