Beneath the streets of ’s tech capital lies a network of tracks and tunnels that, every day, tens of thousands of people pass through – travelling to East London’s most vibrant destinations.

In 2014, the Station was transformed, creating ’s most innovative destination. This is the world’s first underground station dedicated to ephemeral retail and immersive brand experience.

Old Street Station is now the place to uncover the boldest brands, the freshest ideas and the most exciting experiences around.

This is the New Old Street Station Enter the station through illuminated walkways.

Venture through the bustling tunnels brimful with people. In the concourse you’ll find glass fronted spaces, each packed full of energy and creativity.

Appear Underground

KINGS X EUSTON ANGEL 23 MILLION REGENTS Journeys happen in Old CANAL Street Station every year 10 M INS Full to the brim with early adopters & forward WA LK / thinkers - this is London’s thriving creative district. With the 20 HOURS 5 OLD STREET M Old Street Station opening hours - IN highest concentration of artists in Europe this is where trends S that’s nine more than the average C Y are started and spread to the masses. This is the creatives

Old Street stands for innovation and the future. The < C BOUNDARY UK shopping centre. ISLINGTON L E playground, expect to see the extraordinary happen. epicentre of London’s fast paced tech world. Over /

people are employed within this emerging tech 5 42,000 M I cluster and over 5,000 businesses have opened around N S

the Silicon Roundabout in the last 12 months. People B 05:00-00:00 U BRICK here are always on the look out for the next big thing. S LANE Open your store between these hours ST LUKE’S SHOREDITCH E CHURCH /2 XI HIGH STREET 1 T T 3 I / X 4

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SHOREDITCH THE CITY HIGH THE CITY STREET WHITE 79% GOOGLE Of tube commuters report to have London’s leading fi nancial district, marked out by the COLLAR FACTORY > CAMPUS been somewhere or made a purchase glass towers housing over 14,000 businesses and as a direct result of seeing something 400,000 people. It’s here that 3.7% of the national in the Underground income is created and unsurprising you’ll fi nd the highest weekly salary per person in London. It’s these people who have the real spending power. 75% BARBICAN Of Tube commuters CENTRE LIVERPOOL are ABC1 demographic STREET 50 % FARRINGDON BARBICAN MOORGATE Of underground users GHERKIN are aged 18-34

1 02 CHOOSE THE PERFECT SPACE FOR YOUR IDEA

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3 2 APPEAR HERE DETAILS

Appear here is the leading online GET IN TOUCH TO BOOK A SPACE marketplace to book short-term space. Jules Miller Editor We connect landlords’ vacant space to people [email protected] with ideas, as easily as booking a hotel room. We work with the country’s top landlords so brands can appear in the most exciting retail PRESS ENQUIRIES spaces around. [email protected]

Google, Microsoft and Diageo, plus thousands more, are all using Appear Here to find space VISIT TO FIND OUT MORE to make their ideas happen. www.appearhere.co.uk/ oldstreetunderground We’re a start up, who this year have partnered with to @appearhere reinvent our local transport hub - Old Street #appearunderground Station.

We want to be the future of retail. This is just the start of the journey.

Working together: Appear Underground