CocaColaMaster from printer.qxd 21/7/03 4:58 pm Page 1 Mission Statement: The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business The Coca-Cola Company offers a broad range of soft drink brands, including carbonated soft drinks, juices, waters and sports drinks, to suit tastes across the globe for all generations. The World’s Favourite Soft Drink The Coca-Cola Company is the world's largest • beverage company and is the leading producer and marketer of soft drinks. Along with Coca-Cola, the Company markets • four of the world's top five soft drink brands, including diet Coke, Fanta, and Sprite. In 1923, the then Chairman, Robert Woodruff, Coca-Cola is the most • said “Coca-Cola should always be within arm’s recognised trademark in reach of desire.” Worldwide, The Coca-Cola the world, with 94% global Company is still committed to fulfilling this challenge. recognition. It is also commonly thought that Through the world's largest distribution system, consumers it is the second most in over 200 countries enjoy the Company's products widely understood word at a rate of more than 1 billion servings each day. in the world, after ‘OK’. Think Local, Act Local The strength of this global success lies in the relevant local connections that Coca-Cola builds with its consumers every day. This is the thinking behind the strategy – Think Local, Act Local. Although Coca-Cola is a global product with a universal appeal, the Company actually operates in local environments around the world, with each country having its own unique needs and requirements. CocaColaMaster from printer.qxd 21/7/03 4:58 pm Page 2 Coca-Cola was first invented on May 8th 1886 by Dr John Stith Pemberton in Atlanta, Georgia, U.S.A. Early Sales Coca-Cola was first sold at a soda fountain • in Jacobs' Pharmacy in Atlanta for 5 cents a glass. During the first year, sales of Coca-Cola • averaged nine drinks a day, adding up to total sales for that year of $50. Thinking that the two Cs would look good in advertising, Dr Pemberton's partner and book keeper, Frank M. Robinson, suggested the name and penned the now famous trademark Coca-Cola in his flowing script known as ‘Spencerian script ’. The Coca-Cola Company After Pemberton’s death in 1888, his • rights were purchased by Asa G. Candler who by 1891 had sole ownership of the formula for the sum of $2,300. In 1892, The Coca-Cola Company was formed. In 1899, Benjamin F. Thomas and • Joseph B. Whitehead secured with Asa Candler the exclusive rights to bottle and sell Coca-Cola in the U.S. In 1919 the Candler family sold • The Coca-Cola Company to Atlanta banker Ernest Woodruff and a group of business men for $25 million. CocaColaMaster from printer.qxd 21/7/03 4:58 pm Page 3 Coca-Cola was first enjoyed in Great Britain over 100 years ago and is the number one carbonated soft drink in the country Coca-Cola first came to Manufacturing • Great Britain in 1900, when Charles Candler, son of the The Coca-Cola Company • began bottling in Great Company’s founder, Asa Candler, brought a jug of Britain in a small plant 1 Coca-Cola syrup to in Brighton in 932 and 1 England on a holiday visit. by 939 there were seven bottling plants across It was first sold regularly the country. • in Great Britain through soda fountain outlets, In 1961 Coca-Cola was first which included Selfridges • marketed in cans, filled by and The London Coliseum, local contract canners. in the early 1920s. Then in 1976, the first Company canning plant was opened in Milton Keynes. At that time, the plant was at the forefront of • technology, capable of filling 1,500 cans per minute. Today, our bottler has seven cans lines Acquisitions which, if all running at the same time, would produce over 11,000 cans a minute. In 1999 The Coca-Cola Company purchased the soft drinks brands of Cadbury Schweppes plc in various countries including Great Britain which resulted in the extension of our existing product range diet Coke, Cherry Coke, Fanta, Sprite, Lilt and Five Alive to include the Schweppes Coca-Cola has been advertising at Piccadilly Circus range, Dr Pepper, since 1954, with the most recent innovation to the Oasis, Kia-Ora and present site taking place in 1998, when state-of- Malvern water. the-art technology was introduced. In Dec 2002, Coca-Cola Great Britain announced the intention to more than double the size of the sign. CocaColaMaster from printer.qxd 21/7/03 4:58 pm Page 4 “We need a Coca-Cola bottle which a person will recognise even if he feels it in the dark” The bottler, Benjamin F. Thomas, recognised the requirement for a completely •unique and easily recognisable bottle for Coca-Cola and in 1915 wrote a short brief which landed in the hands of Alexander Samuelsson, a Swedish innovator whose passion was working with glass. Samuelsson’s search for inspiration found him •poring through the pages of the Encyclopaedia Britannica where the image of a cocoa bean set him thinking. His work resulted in the unique design of the Original Coca-Cola Glass bottle which was given a patent in 1915, went into production the following year and consequently became one of the most iconic pieces of packaging design of the 20th Century. The Original Coca-Cola Glass bottle has also attracted the attention of some of the world’s most influential icons including U.S. Presidents, Eisenhower and Kennedy; rock ‘n’ roll icons, The Beatles and Elvis Presley; plus cutting-edge style gurus Terry O’Neil and Terence Conran. Inspirational icon The Original Coca-Cola Glass bottle has been an inspiration In 2002, a unique to many people: pop artist Andy lifestyle collection was Warhol, whose background lay designed with some of Great Britain’s in advertising, was taken with most influential young artists/designers the powerful image of the bottle. He initially hand drew it and who each used the Original Coca-Cola then screen printed repetitive Glass bottle as the inspiration behind images on large canvasses to their one-off pieces. These included a dramatic effect. set of glasses, a sumptuous red velvet sofa, a limited edition remix record and a silver corset. CocaColaMaster from printer.qxd 21/7/03 4:59 pm Page 5 We offer a wide range of soft drinks to suit all tastes to ensure that our brands remain the first refreshment choice for every generation Coca-Cola Coca-Cola is the world’s best known brand • and the number one soft drink in Great Britain.[1] The Coca-Cola brand will always be our number • one focus but product innovation plays a vital role in our business and our future. Diet Coke Diet Coke – was first introduced Diet Coke with Lemon in Great Britain in 1983 with caffeine free diet Coke being introduced in 1988. Diet Coke is the most popular diet soft drink in the world and is the number two soft drink in Great Britain, after Coca-Cola.[1] Cherry Coke Diet Coke with Lemon – Coca-Cola Cherry Coke – was • Great Britain launched diet Coke launched in 1986 for those with Lemon in June 2002. with a “do something This was the first time a flavour has been different” attitude to life! • added to diet Coke since its launch. It offers consumers their favourite diet Coke with a refreshing citrus taste. Vanilla Coke Vanilla Coke and Vanilla diet Coke launched in Britain in April 2003. This new addition to the Coca-Cola brand offers the much loved taste of Coca-Cola and diet Coke combined with a smooth hint of vanilla flavour. [1] AC Nielsen RMS (Value) 2002 CocaColaMaster from printer.qxd 21/7/03 4:59 pm Page 6 Lilt Fanta Lilt, unique to Great Fanta is the • Britain and Ireland, • number one was introduced in selling fruit 1975. Its ‘totally tropical’ taste flavoured carbonated soft drink in GB.[1] brings the Caribbean feel good Fanta Orange has been tantalising the taste feeling into the lives of those who • buds of Britain since 1960, with Fanta light drink it. Lilt light and Lilt Mango & Mandarin 1 1 Orange being launched in 1989. were introduced in 987 and 994 respectively. The Lilt ladies first appeared in advertising in 1998. Fanta Icy Lemon was introduced in February • Their Caribbean perspective results in a fresh and • 2001, in response to thousands of calls from humorous take on life. British holidaymakers who wanted to bring the taste of summers abroad back home. Fanta light Dr Pepper Icy Lemon was launched in November 2002. Fanta Fruit Twist and Fanta Zesty Berry were Dr Pepper first came into • launched in February 2002 and February 2003 • existence in 1885, when it respectively. was invented by a pharmacist, Charles C. Alderton in Texas, U.S.A. With a secret blend of twenty three different flavours, Dr Pepper was named after the owner of the pharmacy, Dr Charles Pepper. The brand, which is the number • five carbonated soft drink in the USA[2], was introduced into Great Britain in 1995. Powerade [1] Canadean 2002 [2] Canadean 2001 Powerade is an isotonic sports drink, launched in 2001, developed by Sprite scientists to help people participating in sports Sprite and Sprite light hit the streets of Britain activity or exercise perform in 1989 and Sprite is now the world’s best selling at their best for longer. lemon and lime drink.[2] It helps prevent dehydration and delay the onset of muscle fatigue during exercise thanks to its unique Liquid8 System, an optimum combination of fast acting carbohydrates, minerals and electrolytes.