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Mission Statement: The Coca- Company exists to benefit and refresh everyone who is touched by our business

The Coca-Cola Company offers a broad range of soft brands, including carbonated soft , juices, waters and sports drinks, to suit tastes across the globe for all generations.

The World’s Favourite

The Coca-Cola Company is the world's largest • beverage company and is the leading producer and marketer of soft drinks.

Along with Coca-Cola, the Company markets • four of the world's top five soft drink brands, including , , and .

In 1923, the then Chairman, Robert Woodruff, Coca-Cola is the most • said “Coca-Cola should always be within arm’s recognised trademark in reach of desire.” Worldwide, The Coca-Cola the world, with 94% global Company is still committed to fulfilling this challenge. recognition. It is also commonly thought that Through the world's largest distribution system, consumers it is the second most in over 200 countries enjoy the Company's products widely understood word at a rate of more than 1 billion servings each day. in the world, after ‘OK’.

Think Local, Act Local

The strength of this global success lies in the relevant local connections that Coca-Cola builds with its consumers every day. This is the thinking behind the strategy – Think Local, Act Local. Although Coca-Cola is a global product with a universal appeal, the Company actually operates in local environments around the world, with each country having its own unique needs and requirements. CocaColaMaster from printer.qxd 21/7/03 4:58 pm Page 2

Coca-Cola was first invented on May 8th 1886 by Dr John Stith Pemberton in Atlanta, , U.S.A.

Early Sales

Coca-Cola was first sold at a soda fountain • in Jacobs' Pharmacy in Atlanta for 5 cents a glass.

During the first year, sales of Coca-Cola • averaged nine drinks a day, adding up to total sales for that year of $50. Thinking that the two Cs would look good in , Dr Pemberton's partner and book keeper, Frank M. Robinson, suggested the name and penned the now famous trademark Coca-Cola in his flowing script known as ‘Spencerian script ’.

The Coca-Cola Company

After Pemberton’s death in 1888, his • rights were purchased by Asa G. Candler who by 1891 had sole ownership of the formula for the sum of $2,300.

In 1892, The Coca-Cola Company was formed.

In 1899, Benjamin F. Thomas and • Joseph B. Whitehead secured with Asa Candler the exclusive rights to bottle and sell Coca-Cola in the U.S.

In 1919 the Candler family sold • The Coca-Cola Company to Atlanta banker Ernest Woodruff and a group of business men for $25 million. CocaColaMaster from printer.qxd 21/7/03 4:58 pm Page 3

Coca-Cola was first enjoyed in Great Britain over 100 years ago and is the number one carbonated soft drink in the country

Coca-Cola first came to Manufacturing • Great Britain in 1900, when Charles Candler, son of the The Coca-Cola Company • began bottling in Great Company’s founder, Asa Candler, brought a jug of Britain in a small plant 1 Coca-Cola syrup to in Brighton in 932 and 1 England on a holiday visit. by 939 there were seven bottling plants across It was first sold regularly the country. • in Great Britain through soda fountain outlets, In 1961 Coca-Cola was first which included Selfridges • marketed in cans, filled by and The London Coliseum, local contract canners. in the early 1920s. Then in 1976, the first Company canning plant was opened in Milton Keynes.

At that time, the plant was at the forefront of • technology, capable of filling 1,500 cans per minute. Today, our bottler has seven cans lines Acquisitions which, if all running at the same time, would produce over 11,000 cans a minute. In 1999 The Coca-Cola Company purchased the soft drinks brands of Cadbury plc in various countries including Great Britain which resulted in the extension of our existing product range diet Coke, Cherry Coke, Fanta, Sprite, and to include the Schweppes Coca-Cola has been advertising at Piccadilly Circus range, , since 1954, with the most recent innovation to the , Kia-Ora and present site taking place in 1998, when state-of- Malvern water. the-art technology was introduced. In Dec 2002, Coca-Cola Great Britain announced the intention to more than double the size of the sign. CocaColaMaster from printer.qxd 21/7/03 4:58 pm Page 4

“We need a Coca-Cola bottle which a person will recognise even if he feels it in the dark”

The bottler, Benjamin F. Thomas, recognised the requirement for a completely unique• and easily recognisable bottle for Coca-Cola and in 1915 wrote a short brief which landed in the hands of Alexander Samuelsson, a Swedish innovator whose passion was working with glass.

Samuelsson’s search for inspiration found him poring• through the pages of the Encyclopaedia Britannica where the image of a cocoa bean set him thinking. His work resulted in the unique design of the Original Coca-Cola Glass bottle which was given a patent in 1915, went into production the following year and consequently became one of the most iconic pieces of packaging design of the 20th Century.

The Original Coca-Cola Glass bottle has also attracted the attention of some of the world’s most influential icons including U.S. Presidents, Eisenhower and Kennedy; rock ‘n’ roll icons, The Beatles and Elvis Presley; plus cutting-edge style gurus Terry O’Neil and Terence Conran.

Inspirational icon

The Original Coca-Cola Glass bottle has been an inspiration In 2002, a unique to many people: pop artist Andy lifestyle collection was Warhol, whose background lay designed with some of Great Britain’s in advertising, was taken with most influential young artists/designers the powerful image of the bottle. He initially hand drew it and who each used the Original Coca-Cola then screen printed repetitive Glass bottle as the inspiration behind images on large canvasses to their one-off pieces. These included a dramatic effect. set of glasses, a sumptuous red velvet sofa, a limited edition remix record and a silver corset. CocaColaMaster from printer.qxd 21/7/03 4:59 pm Page 5

We offer a wide range of soft drinks to suit all tastes to ensure that our brands remain the first refreshment choice for every generation Coca-Cola

Coca-Cola is the world’s best known brand • and the number one soft drink in Great Britain.[1] The Coca-Cola brand will always be our number • one focus but product innovation plays a vital role in our business and our future.

Diet Coke

Diet Coke – was first introduced Diet Coke with in Great Britain in 1983 with free diet Coke being introduced in 1988. Diet Coke is the most popular diet soft drink in the world and is the number two soft drink in Great Britain, after Coca-Cola.[1]

Cherry Coke Diet Coke with Lemon – Coca-Cola Cherry Coke – was • Great Britain launched diet Coke launched in 1986 for those with Lemon in June 2002. with a “do something This was the first time a flavour has been different” attitude to life! • added to diet Coke since its launch. It offers consumers their favourite diet Coke with a refreshing taste. Vanilla Coke

Vanilla Coke and Vanilla diet Coke launched in Britain in April 2003. This new addition to the Coca-Cola brand offers the much loved taste of Coca-Cola and diet Coke combined with a smooth hint of vanilla flavour. [1] AC Nielsen RMS (Value) 2002 CocaColaMaster from printer.qxd 21/7/03 4:59 pm Page 6

Lilt Fanta Lilt, unique to Great Fanta is the • Britain and Ireland, • number one was introduced in selling fruit 1975. Its ‘totally tropical’ taste flavoured carbonated soft drink in GB.[1] brings the Caribbean feel good Fanta has been tantalising the taste feeling into the lives of those who • buds of Britain since 1960, with Fanta light drink it. Lilt light and Lilt & Mandarin 1 1 Orange being launched in 1989. were introduced in 987 and 994 respectively. The Lilt ladies first appeared in advertising in 1998. Fanta Icy Lemon was introduced in February • Their Caribbean perspective results in a fresh and • 2001, in response to thousands of calls from humorous take on life. British holidaymakers who wanted to bring the taste of summers abroad back home. Fanta light Dr Pepper Icy Lemon was launched in November 2002.

Fanta Fruit Twist and Fanta Zesty Berry were Dr Pepper first came into • launched in February 2002 and February 2003 • existence in 1885, when it respectively. was invented by a pharmacist, Charles C. Alderton in Texas, U.S.A. With a secret blend of twenty three different flavours, Dr Pepper was named after the owner of the pharmacy, Dr Charles Pepper.

The brand, which is the number • five carbonated soft drink in the USA[2], was introduced into Great Britain in 1995. [1] Canadean 2002

[2] Canadean 2001 Powerade is an isotonic sports drink, launched in 2001, developed by Sprite scientists to help people participating in sports Sprite and Sprite light the streets of Britain activity or exercise perform in 1989 and Sprite is now the world’s best selling at their best for longer. lemon and drink.[2] It helps prevent dehydration and delay the onset of muscle fatigue during exercise thanks to its unique Liquid8 System, an optimum combination of fast acting carbohydrates, minerals and electrolytes. Powerade comes in three flavours Citrus Charge, Gold Rush & Ice . CocaColaMaster from printer.qxd 21/7/03 4:59 pm Page 7

Schweppes

Schweppes was founded by German Schweppes has been using the strapline • born Swiss jeweller and amateur • Sch... You Know Who? since1965 when scientist, Jacob Schweppe in 1783 the actor William Franklin appeared in the when he discovered a way of first TV ads for the brand. In 2001 producing on Sch... You Know Who? a commercial scale. was revived in its current award-winning print Schweppes first came to Britain in advertising campaign. • 1792 when Jacob Schweppe opened his first factory in Drury Lane, The Schweppes London. By 1835, the company was • product range includes selling not only mineral water, but its classic , soda water and lemonade in glass original , egg shaped bottles designed Indian Tonic Water, specifically to hold aerated water. Soda Water, Ginger Ale, juices and In 1833 Schweppes received the Royal Warrant and Canada Dry Ginger Ale. • was subsequently invited to be sole supplier of soft drinks at the Great Exhibition of 1851.

Malvern Malvern, ‘The Original English Natural Mineral Water ’ • has been bottled at source since 1851 at the Rose’s Primeswell Spring, in the Malvern Hills, Worcestershire. However records suggest that Malvern water may Rose’s – the brand’s have been available from as early as 1620. heritage dates back to the mid 1880s when it Malvern launched its first ever print advertising was developed by a • campaign at the end of 2002 with the strapline maritime entrepreneur ‘Not quite Middle England’. The advertising coincided Lauchan Rose, from with the brand’s re-launch which saw a change Scotland. Famous for to the pack artwork. its high quality lime The pack design cordial, Rose’s has been part of the takes its inspiration Schweppes portfolio since 1969. from the granite over which Malvern water is naturally filtered.

Burn a night time targeted at the style conscious, with a focussed presence in style, youth orientated bars and clubs in major cities, was launched in October 2000. CocaColaMaster from printer.qxd 21/7/03 4:59 pm Page 8

Oasis Kia-Ora

Oasis, is a blend of fruits in a refreshingly still drink Kia-Ora is the UK’s number three branded • which was launched in Great Britain in 1995. squash.[1] The name Kia-Ora came from the Maori word meaning ‘good health’. Oasis currently comes in five flavours Summer Fruits, Kia-Ora was first created • Summer Fruits light, Citrus Punch, in Australia in 1903 and and Classic Lemon with new and improved flavours launched in Great Britain planned for 2003. in 1917. In 2002, Oasis ran outdoor advertising which featured • the fantasy style art of Boris Vallejo.

[1] Canadean 2002

Disney Winnie The Pooh Roo Juice Five Alive Disney Winnie The Pooh Roo Juice has been • specially developed for younger children Five Alive, which launched in Britain in 1981, is a five fruit blend family juice drink. The brand and was launched in August 2002. was re-launched in October 2002 with three core Disney Winnie The Pooh Roo Juice is a fruit flavours, Citrus Burst, Berry Blast and Tropical Hit. juice drink with no added , no artificial Each of these is fortified with appropriate vitamins sweeteners, preservatives, colours or and minerals and contains no artificial flavours, artificial flavourings. colours or preservatives. They’re full of five fruit It comes in three -based flavours – flavour for all the family to enjoy. • Winterbury (with blackcurrant), Summerberry (with ) and Autumn Apple (with grape).

Designed to nurture a child’s imagination, • Disney Winnie the Pooh Roo Juice packs feature illustrations of Winnie the Pooh and friends, as well as quick, fun quizzes for parents to enjoy with their children. CocaColaMaster from printer.qxd 21/7/03 4:59 pm Page 9

The Coca-Cola Company worldwide operates a franchise system supplying syrups and concentrates to over 1200 bottling operations around the world

Production The sole licensed franchise bottler for • our brands in Great Britain is our co-partner Coca-Cola Enterprises Limited (CCE).

CCE is the largest soft drinks • producer in Great Britain and is responsible for local manufacture and distribution of our products.

CCE has six manufacturing plants and • seven distribution centres throughout our region. One of their production plants, based in Wakefield, is Europe’s biggest soft drinks production complex and is capable of producing 120 million cases per year at that site alone. In 2002, CCE produced 3 billion litres of soft drinks.

Quality Products Distribution

We consider the consistent high quality of As part of their operations Coca-Cola Enterprises • our products to be one of our businesses’ Limited distribute our products to a wide range of primary responsibilities and take great pride outlets across Great Britain, taking thousands of in ensuring that we are offering our consumers orders a year. products of the highest quality. Retailers – ranging from large multiple In everything that we do, from the selection • supermarkets to corner shops, newsagents • of ingredients to the manufacture of our products and petrol forecourts and their delivery to the market place, we use our specialised quality management system, Secondary schools, colleges, hospitals, workplaces, • pubs, clubs, restaurants cafes and cinemas The Coca-Cola Quality System (TCCQS). The Coca-Cola Great Britain and Ireland Division Wholesalers • now leads the world in the implementation • of TCCQS. CocaColaMaster from printer.qxd 21/7/03 4:59 pm Page 10

We operate in the Non Alcoholic Beverage Sector

Milk/Milk Drinks 3% In Great Britain, the Non Alcoholic Beverage sector is Soft Drinks Coffee 41% • made up of the following categories: Total Soft Drinks 24% (41%), Tea (32%), Coffee (24%) and Milk/Milk Drinks (3%).[1]

Annual per capita consumption of Soft Drinks for • Great Britain is 204 litres, compared to 255 in Germany, 268 in Belgium and 377 in U.S.A.[1] Per capita consumption for tea and coffee is Tea • 155 and 113 litres respectively.[1] 32% by volume

Carbonated Soft Drinks 220 GB per capita consumption Per capita consumption of soft drinks 204 • of soft drinks in Great 198 In Great Britain, carbonated soft drinks 200 Britain has grown by • represent 48% of the Total Soft Drinks 188 183 [1] 24% over the last six Category. 180 171 [1] 170 years and there is In 2002, the products of Coca-Cola 164 160 therefore opportunity • Great Britain accounted for approximately for continued growth.

45.8% of all carbonated soft drink Litres per Person 140 sales in the country.[1] In 2002, nearly 12 billion 120 • servings of Coca-Cola Coca-Cola is the number one soft drink products were enjoyed • in Great Britain, and diet Coke is 100 in Great Britain.[3] number two.[2] 1996 1997 1998 1999 2000 2001 2002

Category Factors

There are many factors that Consumer Research affect the growth of the soft drinks category such as: Coca-Cola is continuously looking to deliver • against consumer needs and uses consumer Availability • insights, through extensive consumer research, Disposable income to help shape progressive new solutions • to packaging and product offerings. • Product innovation • Marketing • Weather Price • [1] Canadean 2002 [2] AC Nielsen RMS (value) 2002 [3] The Coca-Cola Company CocaColaMaster from printer.qxd 21/7/03 5:00 pm Page 11

Successful Marketing

The success of our brands can be attributed • not only to their great taste, but also to the innovative and creative marketing programmes that are initiated each year.

The Coca-Cola Company uses a variety of • techniques to promote its brands including sales promotions, advertising, public relations, packaging and sponsorship.

These activities are created locally, to ensure • that they are relevant to our consumers in Great Britain. On this page we describe some of our recent marketing initiatives.

TM Promotions The 2002 FIFA World Cup saw Coca-Cola • encouraging fans to ‘Eat Football, Sleep Football, Drink Coca-Cola’ through a Cokeauction – Coca-Cola multi-faceted programme of innovative • Great Britain launched in marketing activity including bringing the 2000 its first internet based FIFA World CupTM Trophy to England for interactive promotion, fans to touch and in a whirlwind cokeauction, giving one-day tour. consumers the opportunity TM to bid with “Coke credits” Also, in a first for the FIFA World Cup , for thousands of unique • Coca-Cola invited consumers to design items and ‘money can’t buy’ a perimeter board ad to support the experiences. The groundbreaking activity, which football teams out in Japan and Korea. received a number of awards, was the first ever The winning design from England by online auction using virtual currency making it 7 year old Adam Hindle from Huddersfield, both original and innovative. featured pitchside at all of England’s FIFA TM World Cup matches. 2001’s Music4You • promotion ran in conjunction with The Sun and News of the World newspapers. It offered consumers the chance to bid online for great music experiences and collect tokens for a massive range of music items. CocaColaMaster from printer.qxd 21/7/03 5:00 pm Page 12

Advertising & PR

To celebrate the unique iconic shape and sensual form of the Original Coca-Cola Glass bottle as the ultimate brand experience, Coca-Cola Great Britain launched a number of initiatives in 2002.

A summertime television advertisement • ‘Mowerman’ showed the thirst quenching appeal of drinking from a refreshing ice cold glass bottle.

‘Schweppes ’ re-launched the ‘Sch…You Know Who?’ strapline at the end of 2001, with a stylish and award-winning print advertising campaign that used the work of Alison Jackson, an artist well known for creating stylish and playfully witty photographs of lookalike celebrities, capturing them in their supposed unseen off-guard moments.

Also, a national outdoor advertising campaign, • with four stylish executions, celebrated the unique shape and form of the Original Glass bottle in contrast to the Christmas 2001 saw Coca-Cola unveil the curves and silhouette of record-breaking World’s Biggest Advent Calendar the human form, with on the side of Birmingham’s Town Hall. The the strapline ‘Get your huge scale of the 3D calendar gave a sense of Hands on a Contour ’. festive drama to the city centre, while themed events brought the community together as each The exhibition of the window came to life every day with music, • ‘Contour ’ lifestyle collection was supported by a strong PR fireworks and, on Christmas Eve, Father Christmas campaign – see Original Glass bottle page appeared with ‘real’ snow. for details. CocaColaMaster from printer.qxd 21/7/03 5:00 pm Page 13

Coca-Cola has created some of the most memorable, timeless and innovative advertising in the world

Global Advertising Local Advertising

The first ever Coca-Cola advertisement was Although a campaign theme may be worldwide, • an oil cloth sign, bearing the phrase ‘Delicious • advertisements will be created for individual and Refreshing ’. Over the decades, Coca-Cola countries to ensure they are relevant to the has used advertising slogans which are well consumers in that region. remembered and are still relevant to the brand today. In Great Britain for example, where football is • a passion, the ‘Eat Football, Sleep Football, Drink 1886 Delicious and Refreshing Coca-Cola ’ advertising campaign was very successful in reinforcing the link between 1929 The Pause that Refreshes Coca-Cola and football. 1949 It’s The Real Thing 1963 Things go better with Coke Our 2002 World Cup ad 1969 It’s The Real Thing • was an animated ‘zero 1971 I’d like to teach the world to sing to hero ’ story of ‘Leggsy ’, a three-legged boy who 1976 Coke adds life realises every football 1979 Have a Coke and a smile fan’s dream of scoring the 1982 Coke is it! winning goal for England TM 1989 Can’t the Feeling at the FIFA World Cup . 1993 Always Coca-Cola 1996 Eat Football, Sleep Football, Drink Coca-Cola Diet Coke has a sexy image built 2000 Coca-Cola Enjoy on television adverts such as the infamous ‘11.30 break ’ campaign 2001 Life Tastes Good featuring the hunky window cleaner and the more recent In the 1970s and 1980s, the Company created hit songs ‘Taste the Moment ’ advertising • from its advertising. “I’d like to Teach the World to campaign, which were Sing” provided the New Seekers with a No.1 hit and suggestive, witty and playful. “First Time, First Love” by Robin Beck catapulted to the top of the UK pop charts in 1988.

Father Christmas, as we know him with red suit, long beard and jolly face, was first illustrated with those characteristics for a Coca-Cola advertisement back in the 1930s. The famous images were illustrated by Swedish artist Haddon Sundblom and feature on Christmas packs of Coca-Cola each year. CocaColaMaster from printer.qxd 21/7/03 5:00 pm Page 14

The Coca-Cola Company creates innovative packaging to meet consumers’ needs

Innovation Coca-Cola Bottle

Over the years, The Coca-Cola Company has pioneered the development of lightweight, convenient packaging The 500ml Coca-Cola plastic (PET) and innovations such as six packs, litter-free ringpulls • bottle is a great success, combining and vending technology. Our cans use 35% less the powerful shape of the Original aluminium and some of our Glass bottle with a revolutionary new bottles use up to 40% less light-weight pack... plastic and 15% less glass ...and combining classic with than when first introduced. • contemporary, the famous Original Glass Range of Packs bottle returned to Great Britain in 1997 for the first time The brands are packaged to suit all requirements from single in a 330ml serving. • aluminium cans (150 & 330ml) and 500ml plastic PET bottles for when you are drinking on the move, to multipacks and 1.25, 1.5, 2 and 3 litre plastic PET bottles for home and family consumption. Glass bottles and dispensed products Fanta Bottle are supplied in outlets like restaurants and bars. In April 2002, Fanta introduced its own In Great Britain, changing demographics specially designed plastic PET bottle with a • and the growing number of two-person unique embossed grip giving it a fun and households drove the 2002 launch of modern bubble effect. Then in October 2002, a new sized 1.25 litre bottle for Coca-Cola, Fanta launched the same distinctive curvy diet Coke and Fanta. design in a 330ml glass bottle in pubs and bars. The glass bottle is decorated with a vibrant and colourful pressure-sensitive label. Tetra Pak

Our Five Alive and Disney Winnie the Pooh Roo Juice • products are sold in Tetra-Pak cartons, made from multi-layers of board, (using paper from a renewable resource) with some polyethylene and aluminium. Disney Winnie the Pooh Roo Juice launched in August 2002 with a new-style 180ml Tetra-Wedge specially designed for younger children to limit wastage and spillage. This was the first time the wedge-shaped carton had been seen on-shelf in GB. In October 2002, Five Alive was • re-launched with a new shaped pack. The 250ml carton now has a unique octagonal shape making it easier to hold and has a peel back foil for easy drinking. It is known as the Tetra Prisma pack. CocaColaMaster from printer.qxd 21/7/03 5:00 pm Page 15

Coca-Cola has a long-standing heritage of supporting sport ranging from grass-roots programmes to global sporting events

Coca-Cola and sports are a natural fit. Coca-Cola strives to be everywhere people gather for fun, enjoyment and good times – all of the things that make sports popular for so many fans around the world. In Wales, where Rugby is the national sport, Football Coca-Cola sponsors the Welsh Rugby Union offering support to the game at all In England and Scotland, Coca-Cola has levels from the Dragon’s • earned its place in the fabric of football, Trust (Youth Development through its history of support of Football Section of the Welsh Rugby Associations, grass roots and school Union) through to the development programmes, and In 2001 Coca-Cola national team. Coca-Cola Cups. • further strengthened its support of top level Hundreds of thousands of young hopefuls English domestic • have learned their first skills through the football in the signing Football Development Programme, which of a three year deal 1 Coca-Cola sponsored from 978-2002, to sponsor ITV1’s helping them to develop the essential values The Premiership weekly of good behaviour and fair play. football highlights In 2002 Coca-Cola joined programme, showing • with the English Schools some of the best football Footbal Association (ESFA) action on television. to launch the U13 Coca-Cola National Schools Cup – the biggest national schools tournament in the country for under 13 boys and girls teams.

While in Scotland the Coca-Cola 7’s U13 • competitions give boys and girls the dream opportunity to play at the famous Hampden ground. WORLDWIDE

Internationally Coca-Cola has sponsored every FIFA World Cup tournament since 1978, has maintained an unbroken presence at every Olympic Games since 1928 and sponsors the UEFA European Championships, the World Championships in Athletics and the Rugby World Cup. CocaColaMaster from printer.qxd 21/7/03 5:00 pm Page 16

Sprite Urban Games

Sprite Urban Games is GB’s leading • celebration of urban street culture and is in its fifth year.

The event, which takes place on Clapham • in London, invites seasoned skate fans and the skate curious, to express themselves through a variety of street disciplines, including skateboarding, BMXing, aerosol art and breakdancing. In 2002, the event attracted the largest ever crowd of 25,000.

Wimbledon

Coca-Cola has been associated Powerade with The Lawn Tennis Association Championships at Wimbledon since Powerade has 1975. In 1996 diet Coke announced • sponsored a number an exciting five year partnership as of leading sports people who are at the top of their the official Carbonated Soft Drink game and demonstrate real passion for their chosen for The Championships supported sport, for example Liverpool and England football player, by advertising, PR and promotional Steven Gerrard and England Rugby player, Jason Robinson. campaigns. Since 2001, Coca-Cola continues to be the official supplier Powerade is also the to The Championships. • official sports drink for a number of sports teams and clubs including Scottish Rugby Union, Sale Sharks RFC and Rangers FC. CocaColaMaster from printer.qxd 21/7/03 5:00 pm Page 17

Wherever Coca-Cola does business we strive to be trusted partners and good citizens

We are committed to managing our business COMMUNITY • with a consistent set of values – honesty, integrity, diversity, quality, respect, responsibility and accountability. That is the essence of the Coca-Cola Promise – to benefit and refresh everyone that is touched by our business.

We aim to achieve this through four The Coca-Cola Valued Youth programme is an principle areas of citizenship in the: • initiative cross-age reading/tutoring scheme which Community Workplace enables secondary school students to reflect upon • • their own learning and make choices and changes Environment Marketplace • • towards a more positive future. The initiative helps to build young people’s • self-confidence and esteem by training them to tutor primary pupils and help them to enjoy reading over the course of the year.

As part of the Company’s global three year • partnership with Warner Brothers’ Harry Potter films which commenced in 2001, Coca-Cola will be bringing an extra benefit to the young people participating in Valued Youth. In recognition of their achievements, Coca-Cola will enable them to donate 300,000 books of their choice to a local school or community library during this period.

The mission of Coca-Cola Great Britain • is to help young people to achieve their personal best, and we aim to achieve this through three key strategies – supporting education, encouraging physical activity and improving the environment. CocaColaMaster from printer.qxd 21/7/03 5:01 pm Page 18

The Coca-Cola Youth Foundation

Coca-Cola Great Britain established The Coca-Cola Youth Foundation in 1995. The Foundation is fully funded by the Company and its primary focus is to provide a positive contribution to the development of youngsters, mainly teenagers, through education, physical, cultural or artistic pursuits.

Coca-Cola Great Britain has supported a variety of organisations including the following:

Special Olympics GB – supported since 1978. Special Olympics • enables people with a learning disability to acquire, through sport, the confidence and social & life skills that will help their inclusion in society.

Variety Club – supported since 1982. The Variety Club • Children's Charity exists to improve the quality of life for sick, disabled and disadvantaged young people throughout the country.

Outward Bound Trust – supported since 1982. Outward • Bound Trust enables disadvantaged young people to have access to safe adventure experiences inspiring them to fulfil their potential through challenging outdoor activity.

The Per Cent Club

Coca-Cola Great Britain has been a member of Business in the Community (BITC) since 1988 and is a member of The Per Cent Club, a group of leading Local Community national and international companies that are committed to making a significant Coca-Cola Great Britain is also committed to contribution to the communities in being an active citizen in the local community which they operate. To qualify for where our office is based in the Hammersmith membership, businesses must contribute and Fulham Borough, London by supporting not less than 0.5% of pre-tax profits to a number of environment, sports and the community. arts initiatives. CocaColaMaster from printer.qxd 21/7/03 5:01 pm Page 19

Coca-Cola Great Britain believes that responsible stewardship of the environment is a top priority

ENVIRONMENT Litter

Our approach to environmental We have always recognised litter to be a • issues is guided by a simple • behavioural problem, and are committed principle: we will conduct our to helping to alleviate the total problem business in ways that protect, as well as addressing specific litter issues. preserve and enhance the All our packaging carries the environment. • Tidyman symbol. In particular we focus our efforts on four key • environmental areas – water, energy efficiency, ENCAMS anti-litter and internal environment Since 1965 Coca-Cola Great Britain has supported management. ENCAMS, formerly known as the Tidy Britain In Great Britain in particular we Group. We were proud to receive, in 1992, the • concentrate our environmental Group’s prestigious Queen ’s Birthday efforts on those areas particularly Awards Trophy in recognition of our efforts over relevant to the soft drinks industry, the previous decade. Our support has included:- namely litter and recycling. People and Places – which supports local • authorities in their efforts to keep the environment clean. Sweeper Zone

In particular Coca-Cola • Great Britain has developed with ENCAMS an exciting new football based community initiative called The National Spring Clean initiative, recently ‘Sweeper Zone’. • renamed Just Bin It – which takes place each The programme encourages fans April and involves schools, business • and the community to take pride organisations and local authorities tidying-up in their local environment by creating local ‘grot spots’. a physically marked zone around a football stadium called the Sweeper Zone.

The programme has received • support from Rt Hon Michael Meacher MP and the Football Association.

Liverpool FC and Liverpool City Council support Sweeper Zone CocaColaMaster from printer.qxd 21/7/03 5:01 pm Page 20

Recycling

All the packages for the products • of Coca-Cola Great Britain are capable of being recycled. In this country, our consumers have shown a preference for convenient, non-refillable packages, which, provided adequate collecting and eKOsystem is an internal framework for successfully recycling facilities exist, are equally managing our environmental performance as environmentally friendly worldwide. Examples of our commitment are to: as refillable packages. Ensure that we use recycled material, including Coca-Cola Great Britain was the first major • in all stationery, whenever possible throughout • sponsor of Save-a-Can, which, operating on the system. a national basis, collects cans of both steel Establish systems within our offices for the and aluminium, irrespective of their use. • collection of all used cans and plastic cups, stationery and laser print cartridges for delivery into recognised recycling systems. INCPEN

Coca-Cola Great Britain was the founder of the WORKPLACE Industry Council for Packaging and the Environment (INCPEN) in 1974. The main purpose of the Council Our policies are designed to provide an excellent is to promote environmentally responsible and working environment and to be responsive to cost effective policies on packaging. employee concerns. Examples of key activities and Coca-Cola Great Britain policies include an employee representative group, has co-sponsored a a continuous learning development programme variety of school and the code of business conduct. education materials produced by INCPEN.

MARKETPLACE

People have been enjoying Coca-Cola all over the • world for more than 115 years. Adopting a balanced diet and an active lifestyle are important steps in attaining good health. Water is vital for life and we need to consume at least 2 litres of fluid every day. Soft drinks contain up to 95% water and are one way of ensuring we get enough fluids. We offer a variety We have a long-standing policy of not of beverage choices and encourage physical activity • advertising carbonated soft drinks to through significant community programmes. children under 12.