A beverage company

Coca-colacompany.com Backgrounder

The Coca-Cola Company

The Coca-Cola Company began in 1886 in Atlanta, GA when Dr. John S. Pemberton, a pharmacist, created a soft with flavored syrup and carbonated water. Frank M.

Robinson, his partner, thought of the name “Coca-Cola.” He thought that the two Cs would sound great together. Robinson also created the unique and famous script that is still used today. Coca-Cola was first sold in an Atlanta pharmacy. The popularity grew and was expanded outside of Atlanta. By 1894, Coca-Cola was distributed in bottles. In 1944, Coca-Cola became a registered trademark. The creative and distinctive Coca-Cola bottle was trademarked in 1977. From 1886 to now, Coca-Cola has the world’s most beloved beverages.

Mission and Values

The mission of Coca-Cola is to refresh the world, to inspire moments of optimism and happiness and to create value and make a difference. The company provides a great working environment, a quality of beverage brands, a network of customers and suppliers, and social responsibility by helping build and support sustainable communities. Coca-Cola is focused on reducing its environmental footprint and supporting active, healthy living. Coca-Cola values leadership, collaboration, integrity, accountability, passion, diversity and quality.

Products

Today, the Coca-Cola Company is the world’s largest beverage company. The company has more than 500 sparkling and still brands. Twenty of those are billion- dollar brands including Fanta, , Diet Coke, Coca-Cola zero, vitaminwater,

POWERADE, Simply, , Georgia, , FUZE TEA and Del Valle. Coca-

Cola is distributed in more than 200 hundred countries, making Coca-Cola the No. 1 provider of sparkling beverages, ready-to-drink coffees, juices and juice .

Globally, daily servings of Coca-Cola beverages are estimated at 1.9 billion.

The Coca-Cola System

Coca-Cola is a global business but helps on a local scale. Coca-Cola has more than

250 bottling partners worldwide. The company manufactures and sells concentrates, bases and syrups for the products to the bottling partners. The bottling partners manufacture, package and distribute the beverages to the vendors who sell the products to the consumers. These bottling partners have direct contact to the vendors in their local communities. These partnerships help employ many local citizens.

The Coca-Cola Foundation

The Coca-Cola Foundation is the company’s primary philanthropy. The Coca-Cola

Foundation has given back $820 million to help local communities worldwide since

1984. Robert Goizueta started the Coca-Cola Foundation. It started out as a local foundation and has grown and developed into an international foundation. In 2013 alone, the foundation helped 134 million people in 122 countries. It is funded by donations and by the company giving back one percent of its income. The priority areas of the foundation include women empowerment and entrepreneurship, access to clean water, water conservation, recycling, education and youth development and active healthy living. Coca-Cola Leadership

Muhtar Kent Chief Executive Officer and Chairman of the Board

James Quincey President and Chief Operating Officer

Alexander B. Cummings, Jr. Executive Vice President and Chief Administrative Officer

Marcos de Quinto Executive Vice President and Chief Marketing Officer Products by Category

Carbonated Soft Drinks

• Barq’s • Dasani Sparkling • Diet Barq’s • Fanta • Barrilitos • Fanta Grape • Coca-Cola • Fanta Pineapple • Caffeine-Free Coca-Cola • Fanta • Coca-Cola Vanilla • Fanta Zero • Coca-Cola Cherry • • Diet Coke • Mello Yellow • Caffeine-Free Diet Coke • Mellow Yellow Zero • Diet Coke Cherry • Pibb Xtra • Diet Coke with • Pibb Zero • Diet Coke with Splenda • Seagram’s Ginger Ale • Coca-Cola Zero • Seagram’s Diet Ginger Ale • Caffeine-Free Coca-Cola Zero • Sprite • Coca-Cola Cherry Zero • Sprite Zero • Coca-Cola Vanilla Zero • Surge • Coca-Cola Life • Tab

Juice & Juice Drinks

• Five Alive • Minute Maid Light • Fuze Slenderize • Minute Maid Juices • Honest Kids • Odwalla Smoothie • Minute Maid Juice • Simply Orange • Minute Maid Pure Squeezed • Simply Orange with Orange Juice • Simply Lemonade

Water & Water Beverages

• • Smartwater • Dasani • Vitaminwater • Dasani Flavors • Vitaminwater Zero • Fruitwater

Liquid Flavor Enhancers

• Dasaini Drops • Minute Maid Drops • Powerade Zero Drops

Sports Drinks

• Powerade: Grape, Fruit Punch, Lemonade, Lime, Mountain Berry Blast, Orange, Melon, Strawberry Lemonade, Tropical Mango, White Cherry • Powerade Zero

Teas

• Fuze • Gold Peak Lemon Iced Tea • Gold Peak Unsweetened Tea • Gold Peak Diet Tea • Honest Tea

Coffee & Coffee Drinks

• Gold Peak Coffee • Illy Issimo

Other Products

• Zico Coconut Water • Odwalla Protein Shake • Core Power • Odwalla Smoothie • Odwalla Bar

Coca-Cola on Social Media

Press

Photography

Contact Info

Muhtar Kent CEO and Chairman of the Board [email protected] 800-438-2653

PRESS RELEASE

Media Contact For Immediate Release Katherine Schermerhorn T +01 404.676.2683 [email protected] The Coca-Cola Company Global Public Affairs & Communications Department P.O. Box 1734 Atlanta, GA 30301

THE COCA-COLA COMPANY ANNOUNCES PARTNERSHIP WITH RIO 2016 OLYMPICS

ATLANTA, Feb. 27, 2016- The Coca-Cola Company announced today a partnership with the Rio 2016 Olympics to promote its products that are advocating healthier lifestyles. Coca-Cola has a history of sponsoring the Olympics and is proud to do it again. Coca-Cola has the longest relationship with the Olympics. The company began its partnership with the Olympics in 1928. The partnership will help both the Olympic athletes and The Coca-Cola Company by increasing product usage of waters, teas and sports drinks. The athletes, spectators and officials will be able to refresh with Coca-Cola products. This year, Coca-Cola will use to Olympics to re- brand its company into a beverage company that offers a healthy choice.

The Chief Executive Officer and the Chairman of the Board, Muhtar Kent, at

The Coca-Cola Company said, “We are excited to continue our journey with the

Olympics. The Coca-Cola Company has a new goal of re-branding. Coca-Cola is known for its famous carbonated soft drinks. We are hoping that through the Rio

-more- 2016 Olympics, we can position the company to show the healthy options we offer.

Coca-Cola has over 500 brands including waters, teas, juices and sports drinks.

Olympic athletes have active and healthy lifestyles so they are the perfect outlets for us to show this new branding. We hope that everyone involved in the Olympics can see the other side of The Coca-Cola Company.”

About the Coca-Cola Company

Today, the Coca-Cola Company is the world’s largest beverage company. The company has more than 500 sparkling and still brands. Twenty of those are billion- dollar brands including Fanta, Sprite, Diet Coke, Coca-Cola zero, vitaminwater,

POWERADE, Simply, Minute Maid, Georgia, Dasani, FUZE TEA and Del Valle. Coca-

Cola is distributed in more than 200 hundred countries, making Coca-Cola the No. 1 provider of sparkling beverages, ready-to-drink coffees, juices and juice drinks.

Globally, daily servings of Coca-Cola beverages are estimated at 1.9 billion. For more information, visit www.coca-colacompany.com.

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