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Leading Licensing Companies

By Dawn Wilensky Over the last five years, we have made strategic changes to our Leading Licensors list to ensure up-to-date, accurate worldwide retail sales estimates. This year, we made yet another change. As the line between licensor A combination of and licensing agent continues to blur—with many licensors taking on the task of representing properties/brands new and outside of their portfolio, and many traditional licensing agents being charged with fueling power for the evergreen brands/properties they represent—we have widened our list to include overall retail sales figures for licensing agents. As a result, we have changed this feature's name from “Leading Licensors” to “Leading Licensing properties/brands Companies” to better reflect the power of the licensing business. drove 2006 As for this year’s list, which reflects 2006 worldwide retail sales of licensed merchandise, No. 1 Disney recorded a $2 billion increase in retail sales fueled, in part, by consumer demand for all things Pirates of the worldwide retail Caribbean, High School Musical, , and Disney Princess. Sanrio also saw a significant uptick in sales, rising sales of licensed from $4.2 billion in 2005 to $5.2 billion in 2006. Phillips-Van Heusen makes its debut on the list at No. 2 with merchandise. $6.7 billion in sales driven by proprietary brands Van Heusen, Arrow, Izod, Bass, and Calvin Klein. Other newcomers include: Carte Blanche Greetings ($700 million); Sean John ($450 million); Taffy Entertainment ($98 million); Bang on the Door ($77 million); Just Born, Inc. ($33 million), and Consumer Products ($29.1 million). Tommy Bahama ($220 million) returns to the list after a brief hiatus. To be included on License! Global’s Leading Licensing Companies list, companies had to provide 2006 retail sales figures, licensing contact information, and initiatives for 2007. Companies that share the same sales figure are listed alphabetically with a separate ranking.

Disney Consumer Products assortment of interactive toys and playsets, with 1 $23 B ■ apparel and home décor launching soon. Other Andy Mooney, Chairman, 818.544.0003 initiatives: Products for My Friends Tigger & Pooh Continuing its ascent in the ’tween market, DCP will debuting on ’s in reach this coveted demographic in 2007 through spring; Disney Princess (Enchanted Tales DVD); expanded merchandise programs inspired by Hannah (publishing, toys, and consumer Montana, High School Musical, That’s So Raven, and electronics); 3 products; The Cheetah Girls. In preschool, the success of Mickey merchandise for Disney/ film Ratatouille; and Mouse Clubhouse and Little Einsteins inspired an Supercharged-themed line for Disney/Pixar’s Cars.

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. Phillips-Van Heusen Sanrio Major League 2 $6.7 B ■ 5 $5.2 B ■ 7 Baseball Kenneth L. Wyse, President, Licensing & Public Relations, 212.381.3628 Bruce Giuliano, SVP,Licensing, $4.7 B ■ The company will continue the global reach of heritage brands Van 310.523.1705 Howard Smith, SVP,Licensing; Heusen, Arrow, Izod, and Bass through the consolidation of Sanrio recently announced a (212) 931-7900; Steve Armus, Vice international business. Van Heusen will make inroads in China with partnership with Cherry Lane President, Soft Goods; Colin Hagen, a men’s furnishings line; the first Van Heusen store opened in Music Group, home to the Vice President, Hard Goods Central America. Izod stores are planned for Macao, Thailand, and catalogs of the Black Eyed Peas, MLB will continue to integrate Hong Kong. For Bass, Harbor Footwear steps up with a line due in Elvis Presley, John Denver, and the video game business with June 2007. The Calvin Klein business continues to expand globally John Legend, to create and Take Two Interactive in with freestanding stores and a strong fragrance, jeans, underwear, produce original music for Hello conjunction with its 30 Clubs and apparel business. Kitty and other character and sponsors. Other initiatives: brands under the Sanrio enhance and support the new Warner Bros. Consumer Products umbrella. The lifestyle brand baseball card model through a 3 $6 B ■ will relaunch its sanrio.com national campaign; Karen McTier, EVP,Domestic Licensing and Worldwide Marketing, Website in the spring. In 2007, launch new MLB Authentic 818.954.3008; Jordan Sollitto, EVP,International Licensing and New Sanrio also will expand its retail Collection performance-based Business Initiatives, 818.954.7807 presence at better department products; market to fans through Global licensing programs are supporting theatrical releases such as and specialty stores. the Access to the Show this summer’s and the Order of the Phoenix, and the marketing program; focus on the newest installment, The Dark Knight, coming next year, plus Marvel fast-growing Speed Racer and Where The Wild Things Are. The Tweety Designed 6 Entertainment, Inc. women’s and by Nicky Hilton apparel and accessories collection premieres at pop- $4.8 B (est.) ■ kids’ apparel up shops in and South Beach. Look for an Alexandre Paul Gitter, SVP,Consumer businesses; Herchovitch design partnership in Brazil and a “Just Tweety” fashion Products, North America, store in Singapore. WBCP continues its growing representation of 212.576.4026; Simon Philips, the licensing and retail interest of international football teams (e.g., President, Marvel International, FC Barcelona, Juventus FC, Manchester United) and top +440-2070310428 competitions through a key UEFA partnership (Champions League, Theatrical properties are key Euro 2008). Additionally, WBCP opened a stand-alone studio and and include Spider-Man 3 (May specialty stores in cities such as Macau, Beijing, Shanghai, ’07, Sony), Fantastic Four 2 Singapore, and Jakarta. (June ’07, Fox), Iron Man (May ’08, ), and The & Viacom Consumer Products Incredible Hulk (June ’08, 4 $5.3 B ■ Marvel Studios). Additionally, in Leigh Anne Brodsky, President, 212.846.7066 2007 and beyond, Lions Gate Dora the Explorer is coming to more product categories and price Entertainment will release points, ranging from healthy snacks to skis. Go, Diego, Go! products original full-length, direct-to- were launched in 2006 and will expand to all categories in 2007. DVD animated features based on The Backyardigans will sing and dance their way into new themed Iron Man, Doctor Strange, and products across all categories. Other key preschool properties other characters in the Marvel include Blue’s Clues and the soon-to-be launched Wonder Pets! For library. There is continued focus older kids, is slated to become a live-action feature film in on Marvel’s classic character 2009. Nick icon SpongeBob SquarePants gets ready to visit licensing business and further SquarePantis in 2007. Coming soon to licensing is ’tween hit, The emphasis on its brand Naked Brothers Band. NVCP also takes the lead on segmentation strategy for Marvel programs including South Park and Mind of Mencia. Heroes, Marvel Juniors, and Spider-Man & Friends.

April 2007 www.licensemag.com 35 LEADING LICENSING COMPANIES PUBLIC ■ PRIVATE ■ NONPROFIT ■ continue coverage of celebrity launch TOUCH by Alyssa Milano; and and beauty program at Claire’s develop the back-to-school, home, and baby businesses while also National in the U.S. and Europe. The expanding the memorabilia category through growth and awareness 11 Basketball Harley-Davidson licensing of the MLB Authentication program. Association program expanded into the UK $3 B ■ with its Youth Home Furnishing The Collegiate Licensing Company Sal LaRocca, EVP,Global program comprising bedding 8 $3.5 B (est.) ■ Merchandising, 212.407.8000 and home décor products. In Kit Walsh, SVP,Marketing, 770.956.0520 A global partnership with 2007, The Beanstalk Group will Channel expansion will be important as the agency representing adidas, as official outfitter for the commemorate the 50th more than 200 properties—including universities, bowl games, and NBA, WNBA, and NBA D- anniversary of Dr. Seuss’ famous athletic conferences—makes inroads into nontraditional retail League, led to increased sales of books, “The Cat in the Hat” and chains. It will continue to develop and promote internal brand apparel and footwear and to the “How the Grinch Stole initiatives such as College Colors Day and the College Vault activation of a record number of Christmas,” through a broad programs. CLC remains committed to maximizing growth in product retail partner promotions and range of licensed products in categories such as performance apparel, headwear, video games, campaigns for this season. The Europe. This year, Beanstalk will home furnishings, golf, and fashion apparel through the College launch of the adidas Originals launch a pet accessories line. In Vault program. NBA Superstars Collection in addition, Salma Hayek will December 2006 was the most develop a line of health and LMCA (Leveraged Marketing successful footwear launch in the beauty products targeted at a 9 Corporation of America) $3.5 B ■ history of the NBA Store. Hispanic . Allan Feldman, CEO, 212.265.7474; Philip Raia, EVP,212.265.7474 Additionally, the fourth quarter LMCA specializes in building brand extension licensing programs. was the strongest in the store’s Westinghouse Clients are largely major domestic and multinational consumer and history. Categories of focus: 13 $2.5 B (est) ■ commercial organizations including American Dental Association, video games, apparel, footwear, Allan Feldman, CEO, LMCA, Arm & Hammer, Black Flag, Eastman Kodak, Eddie Bauer, sporting goods, and trading 212.265.7474 Frigidaire, Honeywell, Mack Truck, Melitta, Mensa, Mobil, Mott’s, cards. International business The brand is focused on key Playtex, Roto-Rooter, Samsonite, Singer, The “21” Club, United accounts for 25 percent of consumer and commercial Airlines, Winchester, and Westinghouse. The firm is 22 years old and overall sales, with 50 percent categories, which include: LCD has engineered more than 200 license agreements. LMCA’’s work growth expected in China this TVs and monitors, laptop ranges from program conceptualization through full development season. The NBAStore.com now computers, lightbulbs, consumer and implementation. The firm has offices in New York, , St. offers a European-specific store and B:B lighting, solar outdoor Louis, and Shanghai, and has international experience in more than and stores in Spanish, Chinese, lighting, ceiling fans, small 160 foreign countries. and Japanese languages. kitchen appliances, air care, heating/cooling, garage door National Football League The Beanstalk openers, intercoms, and 10 $3.2 B ■ 12 Group electrical and computer Lisa P.Baird, SVP,Consumer Products, Marketing, 212.450.2000; Gene $2.76 B (est.) ■ accessories. Goldberg, VP,Product Innovation and Business Development; Susan Michael Stone, President and CEO, Rothman, VP,Apparel and Sideline; Leo Kane, Sr. Director, Consumer The Beanstalk Group (212) 421- United Media Products, Hardlines 6060 14 $2.4 B ■ The video game category will drive the business with continued The Beanstalk Group develops Joshua Kislevitz, SVP,Domestic share growth of established titles and games reaching new and manages licensing programs Licensing, 212.293.8522; Rita segments. Steady growth of the core apparel business, particularly for clients such as The Ford Rubin, SVP,International Licensing, key segments such as performance, women’s and children’s, and Motor Company, Harley- 212.293.8521 international markets will be important for 2007 as will lifestyle Davidson, The Stanley Works, As newly appointed agency for products such as games and toys, home goods, game day Mary-Kate and Ashley, The Andy Bug Rangers, Fancy Nancy, and entertainment, the DVD business, and new properties. Warhol Foundation, and Purina. Los Kitos, UM will spearhead The mary-kateandashley brand licensing programs tailored for launched a comprehensive each brand. An infant program fashion accessories and health for Mary Engelbreit Baby is

36 www.licensemag.com April 2007 LEADING LICENSING COMPANIES PUBLIC ■ PRIVATE ■ NONPROFIT ■

planned for fall 2007 at a will be featured at children’s museums across the Wallace and Ricky Rudd and ended with Jimmie major department store country in a multimedia Bob the Builder - Project: Johnson capturing his first Cup title. In 2007, a retailer, while major drugstore Build It traveling exhibit. Angelina Ballerina dances new television rights contract brings ABC and chains will host photo onto shelves with a new DVD and more than 15 ESPN back into the fold. Add in the Car of promotions for Precious books in 2007. Tomorrow and Formula One star Juan Pablo Moments. A new look was Montoya, and 2007 has the potential to be developed for Raggedy Ann MGA Entertainment NASCAR’s biggest year ever. In addition to and new signed on for 16 $2.3 B (est.) ■ international licensing, areas of focus include food, children’s furniture and gift Janet Han, SVP,Licensing, 818.221.4410; Marcy publishing, and youth initiatives. baskets. Continuing to build George, VP,Licensing, 818.221.4372 momentum for merchandise : The Movie marks its first theatrical live- The Licensing Company, Inc. and promotions targeted to action release in August 2007. A Lil Bratz Couture 19 (TLC) $1.8 B Hispanics in the U.S. for line hits department stores in spring 2007. The Risa Turken, Managing Director, 212.413.0880 Televisa’s sitcom, El Chavo, a Bratz Babyz and come to life in new This global licensing agency with offices in New new premiered DVD releases from Lionsgate Home Entertainment York, , Tokyo, and Paris creates strategic in Mexico and in in ’07. Yummi-land launches a licensing program brand extension programs for some of the world’s fall ’06 with a U.S. launch for fall ’07 in apparel, sleepwear, accessories, top brands. Key global initiatives for 2007 include anticipated. Capitalizing on the domestics, publishing, stationery, bakery, and Michelin partnerships with leading sporting goods success of the Charlie Brown more. German large doll manufacturer Zapf companies leveraging Michelin’s intellectual Cafés in Hong Kong, a new Creations extends the world of nurturing play property in rubber and grips; the expansion of Charlie Brown merchandising worldwide. Little Tikes takes an active, hands-on- automotive accessories into China and Eastern program in China is underway. play approach with product, licensing, Europe; launching the Cosmopolitan magazine entertainment, and a new TV advertising licensing program into Japan and Korea; and HIT campaign. launching the Umbro soccer brand into fashion 15 Entertainment and lifestyle accessories globally. In the U.S., TLC Ltd. $2.3 B ■ Brands Consumer aims to launch premium spirit brand extensions, Jamie Cygielman, SVP,Consumer 17 Products including Courvoisier men’s fragrance at high-end Products, 212.463.9623 $2.2 B ■ department stores and Jim Beam farm-fresh Thomas & Friends takes center Richard Dickson, SVP,Marketing, Media, & meats. Jelly Belly will launch an extensive product stage with ThemeSTAR in its Entertainment, 310.252.3137 line, including apparel, food and beverages, first live international touring This year, Barbie builds on its entertainment puzzles and games, personal fragrances, and stage show, Thomas & Friends success (37 million units sold worldwide) with two stationery. Live on Stage. The property new made-for-DVD releases and a suite of also will be featured in themed coordinating toys and lifestyle products. Also this 20th Century Fox Licensing & rides in several Six Flags year, the Barbie Luxe adult business expands 20 Merchandising $1.65 B ■ amusement parks, roll out its globally with Barbie Loves MoAoC. Barbie teams Elie Dekel, EVP,Licensing & Merchandising, 12th grassroots Day Out With up with Emerson to offer a full line of Barbie Real 310.369.2207 Thomas tour, and star in Electronics. plans to launch programs Billion-dollar franchise celebrates its Screenlife’s first Thomas & with adidas footwear, Procter & Gamble, and PPG 400th episode this May. In addition to a diverse Friends DVD Bingo Game. Industries. In 2007, Fisher-Price grows its softlines retail product line, The Simpsons’ first feature film Barney celebrates his 20th offerings with new apparel, accessories, home will release July 27. In support of the Borat film anniversary this year with new furnishings, and personal care. and DVD, Fox L&M will grow its current product episodes and and the lineup, which currently consists of apparel and first comprehensive master toy NASCAR novelty items. The company also will develop a program in the brand’s history 18 $2.1 B ■ licensing and merchandising program to support from . Bob the Mark Dyer,VP,Licensing & Consumer Products, its CGI feature film, Space Chimps, scheduled for Builder introduces new TV 704.348.9600 July 2008. Finally, Fox L&M is creating a targeted episodes, as well as toys from The third year of the Chase for NASCAR Nextel licensing and merchandising campaign to support Learning Curve. The property Cup began without longtime competitors Rusty its fledgling Fox Sports brand.

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resident—the first female based on more than 40 new Lucas Licensing Muppet to join the series in characters; back-to-school will 21 $1.5 B ■ more than 13 years. Abby usher in a new line. The first Casey Collins, Senior Director, International Licensing & Retail Marketing, Cadabby is an inquisitive 3-year- Pokémon video game for the 415.623.1566; Paul Southern, Sr. Director, Domestic Licensing & Retail old fairy-in-training. In addition Nintendo Wii will launch later Marketing, 415.623.1928 to plush, DVDs, books, and this year. With strong momentum from the release of Episode III: apparel, look for Abby at Revenge of the Sith in 2005, Star Wars again was the No. 1 licensed Sesame Place (’s Sunkist Growers, toy property in 2006. This year marks the 30th anniversary of the theme park) and Sesame Street 26 Inc. $1.3 B ■ Star Wars brand with commemorative events planned throughout Live. Sesame Workshop also will Robert Verloop, VP,Global the year, as well as a line of collector products. The first epic next- continue to grow its Healthy Marketing and Licensing, generation video game from Lucasarts—Star Wars: The Force Habits for Life program, recently 818.379.7574 Unleashed—will debut in November 2007. The next installment of launching in Mexico, Canada, The company is focusing its the franchise will hit theaters in summer 2008. and Australia; expand Sesame efforts on the food and beverage also will introduce a new Star Wars 3-D animated Street’s reach with local co- industry in North America and television series in fall 2008. productions in India and Asia this year, with some Indonesia; and encourage diversion in apparel. Universal Studios Consumer Products Group literacy and interactive gameplay 22 $1.5 B ■ through Pinky Dinky Doo. Cindy Chang, VP,Global Business Development, 818.777.2067; Debbie Luner, VP,Global Marketing and Brand Management, 818.777.3188 Pokémon USA, The Curious George television series swings into a second season on 25 Inc. $1.3 B ■ PBS KIDS in fall 2007. The Land Before Time debuted on Cartoon Holly Rawlinson, VP,Licensing & Network in March with a new licensing program targeting the mass Entertainment; Nicole Piper, Sr. market. Additionally, Universal will turn its attention to two new Director, Licensing; Caryl properties: The Tale of Despereaux, a CGI-animated adventure based Liebmann, Director, Retail on the book by author Kate DiCamillo, which is planned as the Development and Promotions, studio’s 2008 holiday tentpole release; and Coraline, a ghost story for 212.765.6000 kids based on the Neil Gaiman novel. The group will expand its This is a significant year licensing programs for Battlestar Galactica and The Office, while for Pokémon with creating a new program based on TV show Heroes. Nintendo of America’s U.S. release this month of Ford Motor Company the Pokémon Diamond 23 $1.45 B ■ and Pokémon Pearl video John Nens, Director, Global Brand Licensing, 313.248.6994 games for play on Nintendo Ford Motor Company—along with its worldwide licensing agency, DS. will The Beanstalk Group—manages more than 300 licensees across all follow up in June with the Ford Motor Company vehicle brands. In 2007, the licensing program premiere of Pokémon: for brands such as Mustang, Ford Trucks, Ford Blue Oval, Ford Diamond and Pearl, the Vintage Vehicles, Ford Racing, Lincoln, and Mercury will expand into 10th season of the animated new categories including loungewear, bedding, and fragrance, and TV series. This month also will incorporate new artwork that leverages Ford’s iconic brands. will see the release of Ford’s premier brands—Land Rover, Volvo, and Jaguar, whose Pokémon Ranger and the programs are managed by The Beanstalk Group UK—continue to Temple of the Sea, a feature- leverage their appeal in the luxury market. length DVD from . Jakks Pacific launched a Sesame Workshop major Pokémon toy release 24 $1.35 B (est.) ■ with action figures, plush, Maura Regan, VP,General Manager, Global Licensing, 212.875.6416 electronics, and playsets The year kicks off with the introduction of Sesame Street’s newest

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The Copyrights Rabbit saw continued expansion Enyce handbags, belts, and transitional year, Perry Ellis 27 Group in this market. The Flower jewelry (Aimee Lynn, Inc.); and International acquired brands $1.25 B ■ Fairies’ book, “Fairyopolis,” has Enyce footwear and accessories with strong potential for Nicholas Durbridge, Chairman and enhanced Flower Fairies (Gina Group). licensing revenues for fiscal CEO, +44 1295 672050 licensing in North America. year 2008 and beyond. Perry The Copyrights Group has Peanuts Ellis International continues to driven growth through The Joester Loria 30 $1.2 B ■ increase the penetration of its development of the Marie Claire 28 Group $1.2 B ■ Joshua Kislevitz, SVP,Domestic currents brands through and Rough Guides brands. Debra Joester, President, Licensing, United Media, category expansion in under- Licensing for Paddington Bear is 212.683.5150; Joanne Loria, EVP, 212.293.8522; Rita Rubin, SVP, penetrated areas (e.g., set to increase leading up to his 212.683.5150 International Licensing, United footwear). Overseas, Perry Ellis 50th birthday in 2008. The The Joester Loria Group’s client Media, 212.293.8521 International continues its Copyrights Group has enjoyed list includes Care Bears, Jeep, New and classic Peanuts European expansion with success with Jacqueline Wilson Chrysler, Pepsi, Mountain Dew, television specials continue to air Original Penguin, while ranges in Marks & Spencer (UK) Aquafina, Entenmann’s, Zippo, regularly on ABC throughout the negotiating new agreements for and a dedicated range of Marie and Baby Genius. Key initiatives year. Sababa will relaunch the the rapidly growing Asian Claire lifestyle merchandise in in 2007: Launch of Baby Genius top-selling Snoopy Sno Cone market. Myer (Australia). Successful toys at K•B Toys and other machine this spring with two promotions in Barnes & Noble leading retailers; introduction of new designs. In Eastern DaimlerChrysler (U.S.) for Violent Veg and Peter Aquafina health and beauty Europe, publishing deals were 32 $1 B ■ care; launch of new Jeep brought in for Poland and Debra Joester, President,The Joester product and expansion of retail Greece, with product set to roll Loria Group, 212.683.5150; Ramez stores; Care Bears 25th out this spring. A new Charlie Toubassy, SVP,Business anniversary campaign and Brown merchandising program Development, Brand Sense Partners, introduction of new look bears in China is underway. In Japan, 310.867.7209 and new entertainment to Lalaport will open the 14th The Jeep licensing program support merchandising; Snoopy Town Shop in grew more than 10 percent in introduction of Entenmann’s Yokohama. 2006, surpassing $500 million in food brand extensions, and global sales. New initiatives launch of Dew Dorm room décor Perry Ellis included pet gear, tools and from Mountain Dew. 31 International, Inc. automotive products, expansion $1.2 B ■ of juvenile products, children’s Liz Claiborne Chris Nakatani, Corporate EVP, and women’s apparel, and 29 $1.2 B (est.) ■ Strategic Planning and Business safety/work products. Chrysler Barbara J. Friedman, President, Development (and acting President had another year of significant Licensing 212.626.3462 of Licensing), 212.536-5450; Maria growth, topping 2005 by 11 LCI Licensing, Inc., represents Folyk-Kushneir,VP,Licensing, Perry percent. Chrysler international the portfolio of brands for the Ellis and Original Penguin brands, business picked up with the $4.85 billion corporation with 212.536.5718; Alberto Maduro, VP, success of bikes in Europe, 65 licensees, domestically and Licensing, All Brands-Latin America launch of lifestyle products in internationally, covering 35 and Sports Brands-Worldwide, Asia, and global sales of product categories. Most recent 305.418.1331; Barbara Hainline, Chrysler 300C toys. The Dodge deals: Juicy Couture Baby Director, Licensing, program, handled by Brand (Tawil); Liz Claiborne Home Gotcha/MCD/Girlstar, and Redsand, Sense Partners, continued to Rugs (Nourison); Liz Claiborne 949.417.0248 x7026; Fiona grow its retail sales from $450 Legwear (Legxus Int’l.) ; Ellen Wallace, Managing Director, million to approximately $500 Tracy footwear (Modern Shoe Licensing, All Brands-Europe, million. 2007 is expected to be a Company, LLC); Dana Buchman +353(0)1 477 3212 banner year for new lifestyle Eyewear (Kenmark Group); On the domestic front, after a categories for the Dodge brand.

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The all-new Caravan will penguin surfing. In addition, PBS retail store due May ’07 in Atlanta. Other initiatives: new designs catalyze growth of the family KIDS preschool series It’s a Big, and packaging for merchandise to improve shelf presence, update category of products. Big World will be a major the look, incorporate space for storytelling, and improve initiative. SPCP also will handle consistency. The new packaging launch also will incorporate the promotional and retail sustainable processes and materials. The company’s relaunched 33 Consumer efforts to support the May 4 retail Website, www.coca-colastore.com, will see international Products $1 B ■ release of Columbia Pictures’ expansion. Juli Boylan, SVP,Sony Pictures Spider-Man 3. Consumer Products, 310.244.4155 For 2007, Sony Pictures The Coleman Co. 36 $800 M ■ Consumer Products will focus on 34 $901 M ■ Alfred R. Kahn, Chairman and CEO, 212.758.7666 ’s Peter M. Fox, VP,New Business In 2006, 4Kids launched TC Digital Games, LLC, a 4Kids affiliate release, Surf’s Up, scheduled for Development and Licensing, that will sell trading cards. The company’s first product is trading release June 8. Surf’s Up goes 316.832.2773 card game Chaotic (due in spring). The Chaotic animated TV series behind the scenes of the high- A three-pronged strategy is at debuted recently on 4Kids TV on Fox. In fall 2006, 4Kids launched octane world of competitive play as the company looks to its first property under its alliance with Microsoft, Viva Piñata, with grow organically by investing in a video game and CG animated TV series. A full licensing program those categories and segments for Viva Piñata debuts in fall with products from American that it is known for and has Greetings and Playmates Toys. Master toy licensee Playmates strength in. Also key is to supported the March release of feature film TMNT from Warner identify segments adjacent to Brothers. Through its 4Sight Licensing subsidiary, 4Kids represents these areas and either develop Microsoft Xbox, The American Kennel Club, Cat Fanciers the means to enter the segments Association, and the Royal Air Force. or the expertise. If Coleman cannot develop product Brand Sense Partners LLC for entry, and if an acquisition is 37 $750 M ■ not practical, the company will Robert Hollander, President, 310.867.7210; Ramez Toubassy, SVP,Business seek licensing opportunities Development, 310.867.7209 within the category. Brand Sense Partners’ clients include Dodge, Britney Spears, Armor All, STP, Kingsford, Electronic Arts, Elizabeth Arden, MGM, Hamilton The Coca-Cola Beach/Proctor-Silex, The American Museum of Natural History, Halle 35 Co. Berry, Sheryl Crow, and Chuck Norris. In 2006, Brand Sense $900 M (est.) ■ partnered with the William Morris Agency to assist clients in further Cindy Birdsong, VP,Worldwide developing their brands and business endeavors. Other key 2006 Licensing and Retail Ops, initiatives include: Dodge towable RV, Armor All car-care products, 404.676.4056; Patrick Kells, Elizabeth Arden bedding, and Kingsford utility lighters. Worldwide Licensing Commercialization Director, DIC Entertainment 404.676.2697 38 $750 M (est.) ■ Coca-Cola merchandise will Nancy Fowler, Head, Global Sales; Juanita Palomino , VP,Domestic continue to appeal to a broad Licensing; Ryan Gagerman, VP,International, DIC Consumer Products, range of consumers but with 818.955.5400 an emphasis on products that For , Playmates will expand its toy line at represent a shared aspirational retail; Fox Home Entertainment will release four more DVDs; and lifestyle and a focus on design a feature film is in development as is a national fast-food and storytelling. The promotion. DIC and partners will unveil a merchandise line for company’s new merchandise Horseland. DIC also will expand the Vintage McDonald’s program vision will be represented in into mass retail this year with new apparel designs and novelty World of Coca-Cola, a items. This year, a major network movie musical starring Slumber

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Party Girls-SPG will premiere, and a merchandise program American Everlast Worldwide will follow in 2008. ’Tween 41 Greetings 43 $700 M ■ brand Cake will see do-it- Properties Hal Worsham, SVP,Global Licensing, 212.239.0990 x211; Robin Horowitz, yourself craft products from $700 M (est.) ■ 212.239.0990 x220, and Soler, 212.239.0990 x214, both Director, Horizon Group for the specialty Tamra Knepfer, SVP,Consumer Global Licensing Territory market followed by a mass Products, 212.386.7337; Betts The company will focus on Everlast performance, training, and retail program. On the FitzGerald, VP,Outbound Licensing, lifestyle footwear in the U.S., working closely with newly signed international front, the 212.386.7343 licensees and other initiatives with prospective licensees to enhance company acquired European In 2007, Care Bears celebrates the existing active footwear brand to become a major player in the licensing agency Copyright its 25th anniversary with a float market. Promotions. in the Macy’s Thanksgiving Day Parade, a new look across Playboy Enterprises, Inc. Frigidaire numerous key product 44 $700 M ■ 39 $750 M (est.) ■ introductions, and a theatrical Alex Vaickus, President, Global Licensing; Aaron Duncan, SVP,Creative Philip Raia, EVP,LMCA, release featuring the newest Care Director, Product Marketing; Lorna Donohoe, VP,Worldwide Retail Marketing 212.265.7474 Bear, Oopsy Bear. Strawberry and Merchandise, Global Licensing; Adrianna Chinnici and Sarah Haney, both The company has built its licensee Shortcake has four DVD launches VP,Licensing, 212.261.5000 program around key categories in 2007, plus a toy line and New Playboy retail stores in London such as central heating and air- McDonald’s Happy Meal holiday and Auckland, New Zealand, are conditioning. Sales at longtime promotion. Holly Hobbie & slated for 2007. The first licensee Nordyne have outpaced Friends continues strong with Playboy Club in more than the industry. new product introductions and 25 years opened at the two direct-to-DVD specials, along Palms Casino Resort and Phat Fashions with television broadcasts on Spa as part of a 40 $750 M ■ Nickelodeon and a Website at licensing deal with the Bernt Ullmann, President, hollyhobbie.com. Classic ’80s resort and the N9NE 212.798.3101; Marcie Corbett, brands and Madballs Group. Playboy also will President, Licensing, 212.997.3065 will relaunch in fall 2007 with launch Rock the Rabbit, Phat Fashions has signed master toy partners. Pretty in which 20 bands were commitments for the opening of Freekin’ Scary launches with asked to take the iconic 65 freestanding flagship stores more than 20 skus at Hot Topic Playboy Rabbit Head and between Europe, the Middle and a social expressions line at archival images and East, China, Korea, and Mexico. Wal-Mart. design T-shirts inspired The company also plans to roll by their own personal out a substantial number of Carte Blanche style and sensibility. freestanding flagship stores in 42 Greetings Ltd. Playboy will auction off the U.S. This year will see the $700 M ■ the original T-shirts with arrival of new brand extensions Richard Edmondson, Commercial proceeds going to including Phat Farm XV, in Director +44 1243 792510; Emma LIFEbeat: The Music celebration of its 15th Pethybridge, Licensing Executive, Industry Fights AIDS. anniversary, and a new Phat +44 1243 792558 Rock the Rabbit T-shirts Fashions young men’s collection. The company will continue to will be available at retail Russell Simmons Argyleculture develop the international alongside a rock-inspired hails the arrival of a higher-end expansion of the Me to You Playboy fashion line. men’s collection, while KLS by brand through its “best-in-class" Kimora Lee Simmons will strategy. Also important is introduce a more sophisticated targeting licensing agreements and advanced women’s with either retailers or collection. manufacturers.

April 2007 www.licensemag.com 43 LEADING LICENSING COMPANIES PUBLIC ■ PRIVATE ■ NONPROFIT ■

MODA accessories into North America Amana, Admiral, and Magic wireline, Internet, wireless, IP- 45 International and continued growth in the Chef. Existing licensees continue TV, and video categories. The Marketing, Inc. eyewear, safetywear, and watch to expand their businesses in AT&T licensing program $654 M (est.) ■ categories. appliances, outdoor grills, leverages the new AT&T’s Michelle Alfandari, President, heating/air-conditioning, and marketing/communications MODA International Marketing, Inc., Hearst Magazines other home product offerings. spend of hundreds of millions of 212.687.7640 47 $625 M ■ Several select new license dollars in 2006/2007. Current MODA International Marketing, Glen Ellen Brown, VP,Brand opportunities are being explored licensed products strategically Inc.’s diverse client list includes Development, 212.492.1301 in targeted product categories. complement existing ; Champion Retail expansion continues in telecommunications services, Athleticwear (Hanesbrands Inc.); both CosmoGIRL! and WWE with more than 200 skus Champion Europe; Coty, Inc.; Seventeen, with CosmoGIRL! 49 $600 M ■ including corded and cordless Trader Vic’s (NUBECO and Seventeen Jewelry Florence Di Giorgio, Sr. Director, telephones, answering Corporation); LYCRA (Invista); handbags, sunglasses, and a full Global Licensing, 203.359.5136; machines, and telephone Bollé, Bushnell, and Tasco collection of loungewear/ Ross Walker, Director, International accessories. (Bushnell Outdoor Products); sleepwear and accessories in the Consumer Products, +44 The National Trust for Historic specialty channel for back-to- 2088341424 BBC Worldwide Preservation; and Unipal school ’07. Country Living International expansion 51 £250 M* Corrugated Pallets. New clients further expands its furniture continues to be a key initiative. ($482 M) ■ include Audiovox Corporation; collection with Lane with casual This month, WWE’s RAW and Anna Hewitt, Head, International Le Tour de France (ASO), dining this spring, SmackDown TV programs will Licensing +020 8433 3991; Richard Craftmatic, and Prism complemented by indoor/ emanate from Italy and the UK. Hollis, Head, UK Licensing +020 Industries. This year will see the outdoor area rugs by Capel and There currently are plans for 8433 2556 global launch of Le Tour de the development of an outdoor more than 80 live events in 20 Key strategies for BBC France bicycles and Le Tour de furniture collection for summer. countries outside of North Worldwide’s children’s division France lifestyle apparel Further Country Living America in 2007. On the in North America for 2007 are collection in the U.S. and UK. extensions for ’07 include a domestic front, WWE recently continuing to build on the signature collection of sweet and launched a new apparel ratings success of Charlie & Lola Caterpillar Inc. savory specialty foods, and a full program with a direct-to-retail on Disney Playhouse and DVD 46 $644 M (est.) ■ line of seasonal accessories and license with Steve and Barry’s, a sales. The company looks to Linda Stokes,Trademark home décor. Other initiatives: a new mass/mid-tier line with secure licensing partners for The Merchandise Licensing, line of Esquire greeting cards, a Hybrid Tees, and a specialty Secret Show in 2008. BBC will 309.675.4563 collection of vintage cover art store line with Fifth Sun. In- continue working with Fox The 2007 women’s footwear across multiple Hearst magazine store promotional activities to Entertainment, Playmates, and collection is a comprehensive titles, and the development of a support the launches include Penguin Putnam to build Little range that is distinctly feminine, full line of Redbook Real-Life sweepstakes, event tickets, talent Robots through the new TV yet undeniably Cat, offering Healthy Life Products for Her, appearances, and giveaways. platform. The company looks to versatility, durability, and style. Home, and Health. grow the existing fan base for The 2007 Legendary RAW AT&T Dr. Who (the new series is airing Collection offers shoes and boots Maytag 50 $500 M ■ on the SCI FI Channel) through for men and women that 48 $610 M ■ Gail Stern, SVP,Brand the introduction of new products integrate the brand DNA. New Dana Smith, President and COO, Management,The Beanstalk Group, and investments in PR and styles also are on tap for kids Equity Management Inc., 212.421.6060 marketing activities. It will and the iTechnology range. Toys 858.558.2500 The new AT&T—formed from explore merchandise have been expanded to include The Maytag licensing program the merger of AT&T, SBC, Bell opportunities for the new BBC role-play items, action figures, comprises strategic, equity- South, and Cingular—delivers America series Robin Hood. and more light-and-sound toy driven brand extension licenses services and products in the *Approximate value of retail vehicles. Other initiatives: across Maytag’s entire brand communications and sales licensed merchandise, expansion of bags and portfolio: Maytag, Jenn-Air, entertainment realms, across the DVD, and publishing.

44 www.licensemag.com April 2007 ■ PUBLIC LEADING LICENSING COMPANIES ■ PRIVATE ■ NONPROFIT

men’s underwear, and Vandale The Price Is Right, produced in (which includes , MGM Consumer Industries for ladies’ underwear 31 territories; The Apprentice, , and 52 Products and and intimates. produced in 16 territories; and Leatherface). In addition, a Location-Based How Clean Is Your House, merchandise program is under Entertainment John Deere produced in 12 territories, FLW development for 2008 releases $475 M (est.) ■ 55 $400 M (est.) ■ continues to maximize the Inkheart and Journey 3-D. Travis Rutherford, EVP, Jeffrey T. Gredvig, Director, Brand ancillary rights exploitation of all 310.449.3295 Licensing & John Deere its brands worldwide. FLW also The Stanley MGM will focus on new Merchandise, 919.804.2725 launched Atomic Wedgie, a 60 Works $300 M ■ properties and third-party Expansion is on the company’s mobile video channel; produced Deanna Caceres Cahn, Director, entertainment partnerships this agenda with growth planned for several live events around the Brand Management,The Beanstalk year while also broadening the key areas such as lawn and globe; and set a world record Group, 212.303.1147 studio’s core brands. With a garden, garage, apparel, with American Idol as the A leader in the hand-tools focus on boys and girls (ages 5 footwear, and toys. largest interactive event in the industry, The Stanley Works has to 10), MGM’s new world with more than 570 20 licensees in the U.S. and entertainment initiatives include The Thomas million votes during Season 6. abroad. Channels of distribution Team Galaxy and . 56 Kinkade for licensed products are In addition, MGM will continue Company $360 M ■ Jarden Consumer consistent with Stanley’s own expanding the studio’s core Linda Mariano, VP,The Thomas 58 Solutions channels, most notably The properties including The Pink Kinkade Company, 800.366.3733; $300 M ■ Home Depot, Wal-Mart, Lowe’s, Panther, Rocky, Stargate, Eric Kuskey, President, Creative Carlos Coroalles, VP,Licensing, Menards, and Ace Hardware in Robocop, Army of Darkness, and Brands Group, Inc., 408.907.9940 561.912.4100 the U.S., as well as B&Q, the 4,000-plus-title film library In 2006, the brand expanded its Food and beverage consumables Carrefor, and Screwfix in through new categories. licensee base with new partners, and kitchen accessories are on Europe. In 2007, Stanley’s including: Andrews McMeel tap for Mr. Coffee. Food licensing program will continue Sean John Universal; Manual Woodworkers consumables, kitchen tools, and to expand into new, strategic 53 $450 M (est.) ■ & Weavers, Inc.; David Textiles; accessories are helping to product categories, and current Todd Kahn, COO, EVP, and Gallery Player. The brand broaden the appeal of the Crock licensees will focus on driving 212.206.7447 also saw the launch of Blue Pot brand, while major growth through product The brand expanded into Mountain/Imperial’s new line of appliances, wine coolers, innovation and creative new eyewear with a line from wall coverings, borders, and compact refrigerators, outdoor marketing initiatives. Marchon on shelves since mid- murals. In 2007, the company— lighting, and non-electric top-of- February. Women’s sportswear along with its licensing agent, bed products expand the VIZ Media, LLC also is new with a collection Creative Brands Group, Inc.— Sunbeam brand. The Oster 61 $277 M (est.) ■ from G-III on shelves in spring will focus on continuing the program makes inroads into Carol Roeder,VP,Consumer ’07. In addition, the company is domestic expansion of the brand new categories such as kitchen Products, 415.644.9286 establishing a market presence in home décor, garden, and tools and accessories, major Key products were launched for in Europe. apparel, as well as expanding appliances, wine coolers, and , including video games, internationally. compact refrigerators. CCG, DVDs, and toys. Following Beverly Hill Polo the premiere of on 54 Club Associates FremantleMedia Cartoon Network’s , $400 M ■ 57 Licensing 59 $300 M ■ VIZ Media launched an exclusive Nina Vitale, Director, Licensing, Worldwide $340 M ■ David Imhoff, SEVP,Worldwide merchandising program with 212.947.2223 Olivier Gers, General Manager, Licensing & Merchandising, Hot Topic and Borders/ The newly acquired and 212.541.2838 212.649.4900 Waldenbooks, which will expand renamed company has attracted With such staple brands as Areas of focus for 2007 include to all retailers in 2007. Also new category leaders including One American Idol, produced in Hairspray, The Golden Compass, in 2006 was the launch of Step Up for ladies’ and girls’ more than 35 territories; Family and continued expansion of the Jetstream, a apparel, Pico Manufacturing for Feud, produced in 33 territories; studio’s House of Horrors brand broadband service in

April 2007 www.licensemag.com 45