Impact Assessment Report PRP’s RADIO CAMPAIGN

The authors’ views expressed in this document do not necessarily reflect the views of the United States Agency for International Development (USAID) or the United States Government.

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Table of Contents Introduction to the Project ...... 6 The Radio Campaign ...... 6 The purpose of the impact assessment ...... 7 Methodology: ...... 7 Survey Limitations ...... 8 Findings: ...... 9 1. Messages-based feedback from listeners during the broadcasts ...... 9 2. Post-Intervention Survey ...... 12 Assessment of Radio Program Broadcasts ...... 12 Conclusion and Recommendations: ...... 17 Annex-1 – Listners Survey ...... 19 Annex-2 – A Log of Calls and SMS Messages on the Radio Programs ...... 21 Annex-3 – Call in Logs ...... 36

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Executive Summary The USAID-funded Pakistan Reading Project (PRP) aims to improve the quality of early-grade reading in public schools through various reading-focused interventions at the policy and community level. This report presents the findings of post-intervention survey conducted for a series of educational radio-programs broadcasted between June 2014 and March 2015, on nine local radio stations in various geographical regions of the country, including (KPK), Balochistan, Punjab, Azad Jammu and Kashmir (AJK), Gilgit Baltistan (GB), and Federally Administered Tribal Areas (FATA). These programs were presented to the public in and languages. The radio stations have a fairly large audience base since in the rural settings; radio is one of the most listened to media outlet. During the past 10 years, as the has provided licenses for the operation of FM radios, more young people have turned to them for entertainment and other information needs. The radio programs were broadcasted for nearly ten months and included various engaging segments such as host chats, children’s drama series, story-telling, music and poetry to improve awareness on the importance and value of reading in communities. After completion of a series of these radio programs in March 2015, the project carried out a post-intervention survey to record communities’ feedback about these programs and gauge the intervention’s impact in terms of change in knowledge, attitude and practices related to reading. The project had a database of 289 telephone numbers of active listeners which was provided by Equal Access, the entity that was implementing this program as a sub-partner of PRP. Out of 289 telephone numbers the survey team selected 184 sample listeners’ phone numbers for the survey. Due to a mix of challenges and constraints, only 23 listeners (of the selected 184), responded to the survey. There were myriad reasons for this small in-person response (details provided further down in this report); a prime reason was that the majority of the telephone numbers that the project had, had been closed by the government during a recent measure to connect cell phone numbers to the national identity card numbers of the telephone number owners. People living in the rural areas usually do not have ID cards and traveling to a NADRA office to verify the phone number with the national ID number is also a challenge for many. Given these reasons, the survey team decided to survey 23 listeners, and go back to the recordings of the radio programs and listen to each of them to see what people were saying when they called into the radio stations to register their comments about the reading programs. 40 such comments were analyzed. In addition, the PRP team studied 249 SMS messages that were sent to the radio stations (database kept by Equal Access) to understand the extent to which people liked these programs.

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Given the limited number of direct survey respondents and listeners’ feedback messages, it is pertinent to mention that the findings of this report are not fully attributable to the entire targeted population. However, surveys with people, combined with an analysis of the comments of people when they called in and their SMS messages, give us some measure of how people were perceiving these radio programs and whether the radio segments had some impact on how people and children viewed reading. The analysis of the respondents’ feedback suggests that the radio campaigns had a positive effect on the promotion of a reading culture in the communities that were listening to the programs. The following is a glimpse of some dial-in comments and SMS messages (these have been taken verbatim). Detailed information is provided further down in this report: "We really like drama Mashal". "Story segment in program is very interesting." "I like the whole program of children but my favorite part of this program is Bolti Kitab (Talking Book), all the presenters present it so nicely and it has a lot of information for us", "Today I listen your Pr0grm Thrugh cmptr On Pakistan Histry.waz very bst and Frst tme We mean the Meaning of our history.and als0 abt the clges and abt the univristies .evry thng in pr0grm waz very Knowlge ful..thnks alt fr tht kind of pr0grm." "pa dumra lwe kaar darla daad darkao, che tasu da talem dapara dumra hale zale kawe. Ao pa pohtanu ke taleem aam kol ghware (translation - I salute you for this work. That you are doing so much for education and want to make education common amongst Pushtuns).” "mujhay bolti kitab buhut pasand aye q k is may buhut sari information thi (translation - I really admire Talking Book because it had a lot of information)." "I like story of the day. We should not lie or steal something, its bad." "Bakhtullah reading in class 4th from , mujhay poem achi lagi (translation - I'm Bakhtullah, student of class 4 from Quetta I liked the poem a lot) Although implemented for only a short while, the radio programs seem to have had a strong impact on how people view reading and other general education improvement. It is unfortunate that the funding for the radio initiative had to be cut and the program had to scale back. Radio and other media are powerful ways of changing the perception of people about certain things in life. Young people, especially those living in the rural areas, are drawn to good media programming which is perceived as useful to their lives. Pakistani radio and other media has been used by several entities, especially religious groups, to draw people to a cause. PRP’s radio programs, if allowed to continue, could have complemented other initiatives of the project and communities could have had more enriched exposure to reading activities and concepts.

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Introduction to the Project The USAID-funded Pakistan Reading Project (PRP) endeavors to strengthen Pakistan’s education sector in the course of improving the quality of early grade reading in public schools. Being the first large-scale education award in Pakistan focused on reading, PRP scope is oriented in a way to improve both teaching and learning paradigm. Reflecting a sharp focus on the most prominent drivers of change, PRP intervention actuates its mutually-reinforcing objectives across three levels of the country’s education environment: (1) improve the classroom learning environment for reading; (2) enhance policies and systems that support reading; and (3) increase community-based opportunities to practice reading outside of school.

The Radio Campaign PRP has a special focus on teacher and classroom needs to attain improved reading outcomes as the foremost part of its action strategy. However the strategy is also complemented by surrounding reading-focused interventions at the policy and community level that further strengthen the enabling environment for improved reading outcomes among children. With this approach, PRP had broadcasted an educational weekly radio series, at a national level, including in KP, Balochistan, ICT, Punjab, AJK, GB and FATA in Urdu and Pashto languages. The radio shows were broadcasted on different channels of . The following transmitters were used for broadcasting PRP radio programs in the provinces/regions.  AM-1170 Mhz -  AM-756 Mhz - Quetta  FM-101.5 - Peshawar  FM 93 - Bannu  FM 101 - Quetta  FM 101 - Islamabad  FM 101 -  FM-93 - Muzaffarabad  FM-93 - Gilgit These radio programs aim to target early grade readers and their teachers, families, and caregivers to complement community-based activities through heightened social awareness on the importance of reading. Aired both in Pashot language with the title “Guloona” (“Flowers”), and in Urdu language titled ‘Roshni Humaee Se Hai’, the magazine- style children’s program strived to incorporate a diverse collection of age-appropriate, engaging segments including host chats, a children’s drama series, story-telling, music and poetry to immerse children in a culture of reading. The programs also had a caregivers’

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section featuring interviews with children’s education professionals and community spotlights of healthy youth and family activities to empower families and communities with the fundamental knowledge and tools they need to nurture children’s education and growth. The radio series introduced letters in a fun format for children with songs and skits and tried to form family support within the child’s home for children learning to read, and those who are reading. As media partner, Equal Access was working with PRP to produce and broadcast the radio shows in target regions. Initially, it was planned to produce and broadcast 500 educational radio episodes throughout the life of the project but after the project scale back, only 50 radio shows (25 each in Urdu and Pashot languages) were produced and broadcasted in PRP focused regions.

The purpose of the impact assessment

As the implementation of scaled back radio programming ended, USAID and PRP were interested in learning about the impact that these programs had on the communities that had access to them.

Methodology:

Over a period of 10 months, PRP’s radio campaign is believed to have reached thousands of people in the target geographical regions. Surveying a statically representative sample required significant human and financial resources, not to mention the budget aspect alone. Given the constraints, instead of using a statistically representative sample, the project opted to survey a small number of active listeners of PRP’s radio programs, analyze the SMS messages that were sent to the programs, and review the comments’ database of the people who had called in. From the database of 289 active listeners, telephone contact details of only 184 listeners were available. Upon further investigation of the phone numbers, the team discovered that of the 184 telephone numbers, 80 had been closed. The nationwide bio-metric registration of mobile phone SIMs has resulted in the blockage of approximately 27.5 million SIMs by Pakistan Telecommunication Authority (PTA). We believe that 80 numbers no longer available are part of that blockage. Please see more details in the table below.

Response Categories Number of People Numbers powered off (blocked) 80

Not Answered 35

Invalid/Wrong Number 22

Participated in Survey 23

Contacted but chose not to participate 18

Do not remember show 6

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Grand Total 184

A survey instrument was developed using the online GoogleDocs free platform. Please see annex-1 for details. The project made efforts to contact all 184 listeners, however only 23 (all male listeners) were able to respond to the survey through telephone, representing 13% of the sample 184 listeners. PRP staff recorded the responses of these 23 respondents online at GoogleDocs while asking them questions on telephone. Summary of the telephonic contact made is as follows: In addition to survey data, Equal Access also provided the log of 289 SMS and Voice messages from different listeners (203 male and 62 females and 24 unknown) during the broadcasting of shows during June 2014 to March 2015, which has helped to enrich and substantiate the findings of the survey data. Gender Disaggregation of Respondents

Gender of Survey Respondents SMS Messages based Feedback - Gender Dissaggregation Female 0% Unknown 8%

Female 22%

Male 70%

Male 100%

Survey Limitations Following are some of the limitations of the survey which should be noted before examining the survey results: 1. Statistically representative sample size was not possible as reaching out to target 184 listeners was a challenge. 74% of the sample (184 listeners) were not reachable over the phone, due to either one of the three factors i.e. phone number was powered off, didn’t answer call or the phone number is not in use anymore. 2. All survey respondents were males, thus findings may not hold true for female audience of PRP’s radio programs.

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3. The survey included questions related to children and teachers, which were answered by the general audience, thus findings may not represent the actual situation. Usefulness of the intervention for children and its impact on children’s reading skills and habit may not truly represent the actual situation, since the respondents were not children themselves. 4. 52% respondents either didn’t mention the number of programs they listened to, or mentioned hearing less than 10 radio programs, which is 43% of the 25 broadcasted programs each in Urdu and Pashto languages. Thus, responses may not be representative for those who listened to a greater number of radio programs.

Findings: This section of the report presents the findings of the survey as well as the feedback and comments received from listeners during the broadcasting of these programs. Since both datasets were collected at two distinct timings, findings from these two datasets are also presented separately.

1. Messages-based feedback from listeners during the broadcasts As mentioned in the methodology section, there are 289 messages (voice and SMS) received from listeners, log of which was provided to PRP by PRP’s implementing partner, Equal Access. Looking carefully at the dataset, the project distributed the messages into four broader categories, including Complaints and Inquiries, Program Appreciation, Utilization of Material1 and Comments and Suggestions. Please see the below graph that included these categories and corresponding number of messages.

Categories of Messages (SMS and Voice) 250

200

150

100 223

Number Responses Number of 50 58 0 6 2 Complaints & Program Utilization of Comments & Inquiries Appreciation Material Suggestions

A majority of the respondents had acknowledged the overall themes and concept of PRP’s radio programs and emphasized that such programs are beneficial for children’s learning.

1 Utilization of Materials means the usage of program contents such as poems, messages, program recordings, etc for reading or education purposes

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Feedback and comments provided through SMS and voice messages are presented in the below table.

An Illustrative List of Comments of Radio Listeners and their SMS Messages 223 respondents appreciated the program content. Most of them were general appreciation of the content and the show, but some were specific examples. Some examples include : "We really like drama Mashal." "Story segment in program is very interesting." "I like the whole program of children but my favourite part of this program is Bolti Kitab (Talking Book), all the presenters present it so nicely and it has a lot of information for us." " Today I listen your Pr0grm Thrugh cmptr On Pakistan Histry.waz very bst and Frst tme We mean the Meaning of our history.and als0 abt the clges and abt the univristies .evry thng in pr0grm waz very Knowlge ful..thnks alt fr tht kind of pr0grm." "pa dumra lwe kaar darla daad darkao, che tasu da talem dapara dumra hale zale kawe. Ao pa pohtanu ke taleem aam kol ghware. (I salute you for this work. That you are doing so much for education and want to make education common amongst Pushtuns)." " mujhay bolti kitab buhut pasand aye q k is may buhut sari information thi ( I really admire Talking Book because it has a lot of information)." " I like story of the Program Appreciation day. We should not lie or steal something, its bad." "Bakhtullah reading in class 4th from Quetta, muhay poem achi lagi (I'm Bakhtullah, student of class 4 from Quetta. I really liked the poems)." "Amin Ullah student of class 7th from Quetta, Mujhay Bubli aur chacha jagmag ki baatain buhut achi lagti hain (I'm Amin Ullah Shah, student of Class 7 from Quetta. I really like the conversations between Bubly and Chacha Jugmug)." "Hashim class 3 from district Bagh, program buhut acha laga. Is program say humay bhut information mili aur aisay programs zarur honay chaheyai (I'm Hashim, Class 3 in Bagh. I really like the program. It is very informative and these kinds of radio programs should be encouraged)." "The information and the education that you people are providing to our children is appreciable. Shaia from Gilgit." " Surayya from Gilgit. Yahan hum ne pehlay koi b program bachon k lye nahe suna tha. Hum ap k shukarguzar hain k ap ne itna acha program paisha kiya (Here we had never heard a program for children before. We are thankful to you that you started such a nice program)." Total 58 comments and suggestions were received. Some examples include: "Salam Uncle, gulu and Baji. Please include more poems in the show." "It is our duty to spread education. Asad ." "Da lobo pa insan manda da refreshmen dir kha asar ghurzege.insan tandrust we.uzair riaz peshawar. (Extra curricular activites really refresh a person mentally. One becomes healthy. Uzair Riaz from Peshawar)." "Guloona Comments & Suggestions program deir khkulay dy. Program ke Drama Mashal deira khaista da, Drama laga wakht warla zyat kai. Shah Fahad from (Guloona is very nice. Drama Mashal is very nice. Please increase time for drama. Shah Fahad from Landi Kotal)." "The duration of your program is very less which should be of one hour as the topics that you people present in the programs need more clarification and more detailed discussion. Kamran." "Salam. I like your program very much and my favorite

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segment is Kahani/Qissa. I have a suggestion to please include some literary things in the program. Thanks Mohsin Shahzad." "Salam this is Abdullah along with my family. Today we heard your program but it should contain a question at the end of episode. Story in the program was too good and effective in all fields. There was a good lesson for student, children and parents. All of us will be waiting for such programs." There were a total of 6 complaints/inquiries. Some examples are: "I am shuaib from dir lower I like your program very much but we cannot listen your program very clear in our area." " I am Reema from Swat. Da Complaints & Inquiries wali tasu Guloona program band ku? (Why was Guloona shut down?)" "Stasu ne dera khafa yam che zama sms na shamilaway Tahira (I'm upset that my SMS was not included in the show.)" 2 responses were under this category. "Usman From Mullazai Chowk. I want to activate a ringtone of Guloona song on my mobile. Please help Utilization of Material me out." "Hawa from peshawar. I want to record your poems please tareeqa bata dain."

Other important comments to note:

Mr. Miftah, Principal, North Hills School System, Peshawar said, “The influx of technology is leading to a decline in the habit of reading books. This needs more attention from both teachers and parents. I appreciate the initiative taken by PRP-Equal Access and request them to continue engaging our children in such activity-based learning programs. I believe that this program will have a significant impact on improving the reading habits of its audiences.”

Ms. Shagufta, a teacher and the mother of one of the cast members, said, “A reading habit cannot be developed overnight. It takes time and patience. To nurture this habit, starting early is the key.”

The following is another glimpse of what the 289 callers and/or SMS messages said about the radio programs:

Omama from District Bagh, Assalam O alaikum I like your Shahid Khan from Sethi Town. student of class 5th “program humain buhut program Guloona very much. Salam to all Pakistan. You people pasand aya humay Pakkistan k How can I participate in it. Thanks should include a question at the baray may malomat b mili hain From Niamatullah end of every episode so that kids aur hum ne Meenar e Pakistan ki can learn new things and sair b ki hay” – Program is great, knowledge. we learned about Pakistan and went for an excursion tour of Tower of Pakistan (national monument located in Lahore) Your progrme is good please Inam Khan from Harichand, My “Dil ki atakh gehrayun say aap k

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show this in orkzai agency heartily regards to you, gulu, progrm ko dili salam paish krtay because in this agency education mama and all of your supporting hai awr hamain apkay k tamam is not consider good for girls. Ali team. I am learning so many pr0grm bht pasnd aye.hamain from orkzai agency. things from this program and Bachn k jo pr0grm suna wo boht getting a lot of information. pasand aya.laikn bht afosos k hamara zila karak Boht pasmanda hai awr fm 101 ko yaha strt kia jaye bohat mashkor hngay.. Nimat ullah”

Nimat Ullah from Karak – From in the depths of my heart I am thankful for this program and we like it very much. Alas, our area is very underdeveloped – we want FM101 to operate from here. Thank you.

Surayya from Gilgit. I Am Sami from Peshawar Thank SABIA from . “Bacho ka “Yahan hum ne pehlay koi b You Aapi. I love education. program ab q nahi hota? Please program bachon k lye nahe suna Please pray for me that I get ye program shuru kar day.” tha. Hum ap k shukarguzar hain k good marks after summer ap ne itna acha program paisha

vacations in exams. And I want kiya” – Before we had never to advise Guloo not to waste his How come your program for the heard a program for children. We time. kids is no longer on? Please are thankful that you presented restart this program. such a great program.

As depicted in these comments, listeners, especially those belonging to the rural areas, are keen on having such programs that would help them gain access to knowledge in as many ways as possible.

2. Post-Intervention Survey This section of the report, presents the findings of the post-intervention survey. 23 listeners choose to take the survey, which is 13% of the 184 active listeners that the survey team initially wanted to include in the survey. Details are in the methodology section. Findings of the survey are divided into two broad categories.

Assessment of Radio Program Broadcasts The survey included a question on the number of the PRP’s radio programs that the respondents listened to. Of the total 50 radio programs broadcasted (25 in Urdu and 25 in Pashot) the survey respondents, on average, listened to 11 radio programs.  100% respondents agreed that the program was broadcasted during a time slot that was suitable for them and their children.

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 96% respondents were either satisfied or very satisfied with the concept or contents of the broadcasted radio programs.  43% respondents said that friends of their children also listened to the broadcasted radio programs.  22% reported that teachers in schools located in their communities have talked to children about PRP’s educational radio programs.  34% respondents correctly identified the main objective of the broadcasted radio programs.  48% respondents said that they bought more books after listening to the radio programs.  70% reported to have discussed or shared something about the radio programs with other people in their communities.  Over 90% respondents were of the opinion that through the radio shows, their children learned about important elements, such as alphabets, reading, education, societal values, etc.  70% respondents reported noticing their children discussing the radio programs with their friends, listening to the recording of contents of programs, repeating the music or poem they heard in the program, demanding to buy books and taking out a book from the library.  91% respondents said that their children have learned at least one new concept related to education as a result of listening to PRP’s radio shows.

Satisfaction with the concept or contents of programs 96% of the respondents reported to be either

No satisfied or very satisfied with the concept and Response… contents of the radio programs and 100% said that Satisfied 9% the timing of radio shows were suitable for them and their children.

Teachers talk about radio programs in schools in your community Very Satisfied Yes 87% 22%

Furthermore, some 43% respondents said that friends of their children also listened to the Not Sure broadcasted radio programs and 22% No 52% 26% reported that teachers in schools located in

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their communities have talked to children about PRP’s educational radio programs.

Both of these question were measures for Friends of your child who were listening assessing the situation and may not depict the to the radio programs? true situation, since the question was responded to by a general audience and not children or Not Sure teacher themselves. 22% Yes Although the radio shows were broadcasted at 43% different time slots in the target regions, in response to the question about suitability of show timings, 100% respondents were satisfied with No the time and schedule at which the radio shows 35% were broadcasted.

Though, it is too early to gauge the impact of PRP’s radio campaign intervention, the survey asked respondents about the activities they carried out as a result of being inspired by the radio programs. The following graph shows their responses.

Activities performed as a result of listening to PRP radio programs

8 No Response

5 Record any content or whole program Share any program content (poem, message etc) 2 that you received through PRP Voice Messaging…

7 Purchase any book for your children Discuss any content of program with children or 8 family members 0 1 2 3 4 5 6 7 8 9

Respondents were asked about the number of books they have read in the last year. Of 23 respondents, 9 respondents had read 5 or less books, whereas 5 respondents reported to have read between 6-10 books. One respondent, who is a school teacher from District Buner, reported to have read more than a 100 books last year. There were 8 respondents who didn’t want to answer this question.

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Bought more books after listening to Books read in last year programs 10 8 Not Sure 22% 6 Yes 48% 4 9 8 2 5 1 0 No 5 or less 6 to 10 More than No 30% 100 Response

The survey inquired whether the respondents bought more books as a result of listening to PRP’s radio programs. 48% respondents reported in the affirmative; 30% said that they didn’t, whereas 22% said that they are not sure whether they bought more books as a result of listening to PRP’s radio programs. Respondents were also asked about their Respondents' Favorite Authors favorite author; only 10 participants mentioned the name of their favorite author, Mufti Ahmed while 13 participants didn’t mention any Usman Faraz Saadat 10% 10% particular name. Of the 10 respondents that Hassan named their favorite author, 60% mentioned 10% Khan that Pakistan’s national poet, Allama Bacha Muhammad Iqbal is their favorite poet, while Khan 10% remaining participants mentioned Ahmed Faraz, Khan Bacha Khan, Saadat Hassan Allama Iqbal Manto and Mufti Usman, as their favorite 60% authors. Except Mufti Usman, all the other authors are famous for their contributions in Urdu literature, especially poetry.

Of 23 respondents, 69% reported to have discussed or shared things about radio programs that they listened to with other people in their communities, while 31% reported that they are not sure about the number of people they have discussed or shared things with from PRP’s radio programs.

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Respondents were asked to report as to how many other people in their communities they think have listened to the radio programs. Of 23 respondents, 30% said they are not sure, whereas the other 70% reported different numbers of people, i.e. less than 25 people, between 25-50 people, 50-100 people, more than 100 people. The chart above presents the percentages of respondents against each of these ranges. A major impact of the radio programs as shown by the responses of the 23 survey participants is that, 91% respondents said that their children have learnt at least one new educational concept.

Chiildren Learned New Concepts or Reading Related to Key Topics 25

20

15

10 20

12 5 10 8 5 5 5 2 2 0 Alphabets Education Reading Science History Health and Societal Not Sure Places Hygiene Values

In response to another question on change observed in children’s attitude towards reading, 70% respondents reported their children conducting activities that depict positive change towards reading. They reported their children taking out a library book from their school, listening to recording of the content of radio programs, discussing the radio programs with friends, demanding to buy a book, or witnessed them repeating music/poem they heard in

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the radio program. Results presented in the graph cannot be directly connected to PRP radio programming, and various other factors may have influenced the situation and attitudes.

Impact on children's attitude towards reading

No Response 7

Taking out a library book 1

Repeat music/ poem they had heard in program 4

Listen to recording of any content of program 3

Discussing the program with friends 1

Demand to buy a book 7

0 1 2 3 4 5 6 7

Respondents were also asked to express their opinions about some of the statements related to education, reading habits and educational radio programs. Analysis of the responses is presented in the graph below.

25 21 21 20 20 18

15

10

5 3 2 2 2 1 0 0 0 0 Radio programs with Reading habit are Every girl should be Education is a basic reading themes essential way of provided education right to every child TRUE should be learning therefore FALSE broadcasted should be promoted everywhere Not Sure

Conclusion and Recommendations: Radio shows have a significant potential to enhance cognitive development and learning abilities in children. In the absence of a picture, while listening to a radio talk, children have to imagine a story in their minds which prompts deep congnitive functions within the brain. In the rural areas of Pakistan where the access to different media outlets is limited, transistor radios have always played a significant role in getting the messages to the people. In the late 90’s BBC Urdu service, in collaboration with UNICEF, broadcasted an educational program for children called “Mina ki Kahani” (Mina’s Story). This was the story of a little girl

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who is keen on getting education. Each story on the radio show depicted her struggles and triumphs related to getting an education in her village. This program was instrumental in galvanizing girls’ education in the rural areas of Pakistan. Because of the immense popularity of this program, UNICEF complemented this effort with the production of books, coloring books, videos and comic strips for children. For more information on this initiative, please see http://www.unicef.org/rosa/media_2479.htm. Along the same lines, a more robust initiative focused on radio programming that relates to enhancing reading skills of children can be very effective. As can be discerned by the comments of children and adults who called in or sent SMS messages, people did appreciate the PRP radio programs and even complained when the series was stopped. The calls and SMS, although not representative of all those who listened to the programs, show that there is much demand for programs that uplift the spirit of people by projecting positive messages. PRP recommends that in future USAID educational programming in Pakistan the use of media for educational purposes must be given serious attention. Exposing children and their parents to the ideas of reading and learning in the comfort of their homes is one of the most effective ways of reaching a large number of audiences. In order to effectively evaluate the impact of radio shows for promoting reading, it is important to embed participatory monitoring and evaluation from the inception of the project. The radio broadcasting should be accompanied by systematic monitoring and evaluation mechanism in which data should be gathered on program outreach, affected communities and outputs of radio shows by means of visiting target areas and conducting focused group discussions with target audiences. In addition, the outcomes of PRP radio campaigns may have better results when accompanied with strategies to ensure high and frequent listenership such as sharing schedules in the local newspapers, announcing contents and concepts of the upcoming radio programs in community programs, and broadcasting some programs from school premises.

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Annex-1 – Listeners’ Survey Assessment of PRP Radio Campaigns

Dear Participants, You are being asked to participate in a survey which is being conducted by the USAID-funded Pakistan Reading Project (PRP). This survey aims to understand the possible impacts on behavior, attitude and knowledge among target audience in regions where PRP radio programs, ‘Roshni Humaee Se Hai’ or ‘Guloona’, were broadcasted. The questionnaire should take approximately 15 minutes to complete. Your responses are completely anonymous. The information gathered in this survey would only be used to improve overall program delivery. We value your honest and detailed responses. Thank you!

1. Gender: Male Female

2. Which area do you belong to: Urban Rural Semi-urban

3. How many ‘Roshni Humaee Se Hai’ or ‘Guloona’ programs have you or your child listened to? ______

4. Was the program broadcasted at a time which was suitable for you and your child? No Not Sure

5. Were there friends of your child who were listening to the program No Not Sure

6. Did the teachers in schools in your community ever talk about this program with the children in school? No Not Sure

7. How satisfied or dissatisfied are you with the concept or content of the programs?

Very satisfied Satisfied No Response Partially Dissatisfied Completely Dissatisfied

8. Can you or your child tell the main objective of these radio programs (Program Motto)?

Education for everyone! Each one teach one! Lets’ Read In order to succeed, you must read!

9. Did you carry out any or more of the following activities after being inspired by radio programs? (Please tick all relevant options)

Purchase any book for your children Record any content or whole program Share any program content (poem, message, etc) that you received through PRP Voice Messaging System Discuss any content of program with children or family members other relevant activity:______

10. How many books did you read last year?______

11. Did you buy more books after listening to radio program? No Not Sure

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12. Who is your favorite author and why? ______

13. With how many people in your community, have you discussed or shared anything about radio programs? Less than 10 11-30 31-50 More than 50 Not Sure

14. How many people in your community you think have listened to radio programs?

Less than 25 26-50 51-100 More than 100 Not Sure

15. In your opinion, did your children learn any new concepts through listening to PRP radio program or reading related to following topics? (Please tick all relevant options)

Alphabets Reading Places History Science ______

16. Did you notice any of the following in your child after listening to these programs? (Please tick all relevant options)

Taking out a library book Demand to buy a book Listen to recording of any content of program Repeat music/ poem they had heard in program Discussing the program with friends other relevant activity:______

17. Please express your opinion about following as true or false True False

Reading habit is essential way of learning therefore should be promoted

Every girl should be provided education

Education is a basic right of every child

Radio programs with reading themes should be broadcasted everywhere

The education department should have a radio channel for broadcasting fun

educational programs for children

18. Any comments or suggestions: ______

______

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Annex-2 – A Log of Calls and SMS Messages on the Radio Programs

Voice Comments for Radio Series - Pakistan Reading Project

S.No Location Message Gender

Quetta Ahmad from Quetta, class 6th, mujhay bolti kitab buhut pasand aye q k is may buhut Male 1 sari information thi

Quetta Javid Ahmad from Quetta, I like kahani segment q k umar ne nazish ka tablet baghair Male 2 izat k uthaya tha is lye osay saza mili. Osay aisa nahe karna chaheyai tha

Quetta Muhammad Zarak from Quetta, mujhay bolti kitab buhut achi lagi, q k is may buhut c Male 3 achi achi malumat hain 4 Quetta Asmatullah reading from Quetta in class 6th, I like bolti kitab Male 5 Quetta Hikmatullah from Quetta, I like your program Male 6 Quetta Muhammad Umar from Quetta, mujhay aaj ki kahani buhut pasand aye Male 7 Quetta Bayas from Quetta, I like story of the day. We should not lie or steal something, its bad. Male 8 Quetta Muhammad Asif from Quetta reading in class 5th, I liked radio report in this program Male 9 Quetta Ahmad from Quetta, student of class 6, I liked bolti kitab q k is may kahani thi Male 10 Quetta Bakhtullah reading in class 4th from Quetta, muhay poem achi lagi Male 11 Quetta Azizullah class 6th from Quetta, khazana segment buhut acha laga Male 12 Quetta Talha from Quetta, I liked the chit chat of Chacha jagmag Male

Quetta Mohibullah from Quetta reading in class 6th. Radio report was my favorite segment in Male 13 this program as it was havng a lot of information for us 14 Quetta Shams ul Arifeen from Quetta, Umar ko chori nahi karni chaheyai thi Male 15 Quetta Meer Hamza class 6th from Quetta, Mujhay chacha jagmag ki baatain buhut pasand aye Male

Quetta Amin Ullah Shah student of class 7th from Quetta, Mujhay Bubli aur chacha jagmag ki Male 16 baatain buhut achi lagti hain 17 Quetta Zakiullah from Quetta, I like this program Male

Saad ur Rahman from Districh Bagh, Mujhay program buhut he acha laga hay. Is Bagh, Muzaffarabad program may hum ne aik nazm suni hay jo k buhut achi thi aur meena e Pakistan k bary Male 18 may humain information b mili hay.

Bagh, Muzaffarabad Hashim class 3 from district Bagh, program buhut acha laga. Is program say humay bhut Male 19 information mili aur aisay programs zarur honay chaheyai 20 Bagh, Muzaffarabad Saif ur Rahman from District bagh student of class 3, program is so good Male 21 Bagh, Muzaffarabad Furqan class 3, bagh district. Buhut acha laga program Male Omama from District Bagh student of class 5th, program humain buhut pasand aya Bagh, Muzaffarabad humay Pakkistan k baray may malomat b mili hain aur hum ne Meenar e Pakistan ki sair Female 22 b ki hay

Bagh, Muzaffarabad Omama Iftikhar class 6th. Mujhay apka program buhut acha laga, aisay programs honay Female 23 chaheyai

Bagh, Muzaffarabad Ali class 7th from Bagh district. Humain aaj ka program buhut acha laga q k is say Male 24 humain buhut information mili hay

Bagh, Muzaffarabad Rameez Iftikhar from Bagh District Class 3, Hum ne jo program aaj suna hay wo buhut Male 25 acha hay aur hum ne meenar e Pakistan ki sair b ki

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26 Bagh, Muzaffarabad Arshad from Bagh district. I like this program a lot Male 27 Bagh, Muzaffarabad Ashi I like story in the program. From Bagh District Female 28 Bagh, Muzaffarabad Fatima from bagh district. Mujhay poem achi lagi Female 29 Bagh, Muzaffarabad Eman from Bagh district, Mujhay yeh poem buhut acha laga hay Female

Bagh, Muzaffarabad Moin Class 4th bagh district. Roshni hami say hay jaisay program bachon k lye zarur Male 30 honay chaheyai ta k hum is say buhut kuch seekh sakain 31 Gilgit Roshni hami say hay mujhay buhut acha laga. Nazar Muhammad from Gilgit Male 32 Gilgit Your program is very interesting. I like it. Nazia from Gilgit Female

Gilgit The information and the education that yoy people are providing to our children is Female 33 appreciable. Shaia from Gilgit 34 Gilgit I am Inaya from Gilgit. I really liked this show Female 35 Gilgit Noor Api ki baatain himain buhut pasand hain. Samra from Gilgit Female

Gilgit Today I listened your show and I got really amaized to find such a great program for Female 36 kids. Naureen from Gilgit

Gilgit Surayya from Gilgit. Yahan hum ne pehlay koi b program bachon k lye nahe suna tha. Female 37 Hum ap k shukarguzar hain k ap ne itna acha program paisha kiya

Gilgit Chacha jagmag ko salam aur Bubli aur Noor Api mujhay buhut achay lagtay hain. Female 38 Hooriya from Gilgit 39 Gilgit Mujhay bolti kitab buhut achi lagi. Zareen from Gilgit Female

Gilgit Please program ko dobara start karain q k mujhay kahani buhut achi lagti thi is program Female 40 may. Laila from Gilgit

Audience Response for Radio Series - Pakistan Reading Project

S.No Name Gender Nature Month Message Content

1 933005391391 Unknown SMS June, 2014 Hello Pakistan Programme bohot acha tha. Or maybe aik Ahmad nazam sunana chahta ho. AHMAD YASEEN. 2 923339868559 Male SMS June, 2014 Yaseen Third grader at “Ujala Model School” in Very nice program. Sinan Khan from 3 Sinan Khan Male Call June, 2014 Peshawar ZAMA NAME KASHIF DI CLASS 10 KI YAM 4 923041980244 Kashif Male SMS June, 2014 GULOONA TA SALAM 5 923239111617 Momin Male SMS June, 2014 Momim rige Peshawar, Guloona kha dha deer Darma par ply kar da ham na nhi sona hae kb 6 923420983798 Zara Female SMS June, 2014 ply kari ge. I am Zara I am shuaib from dir lower I like your program 7 Shoaib Male SMS July, 2014 very much but we cannot listen your program very clear in our area 8 Asma Female SMS July, 2014 I am Asma Zeeshan Ahmad from Malakand, Your Zeeshan 9 Male SMS July, 2014 program is so good and pay my best wishes of Ahmad Eid to all of you. Muhammad Muhammad Israr from Jamrud Ghundi Khyber 10 Male SMS July, 2014 Israr Agency

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Assalam o Alaikum Mama, Noor Aapi & Gulu. Your show is very nice. I have a suggestion that please include a poll question at the end 11 Saba Female SMS July, 2014 of your show so that Children get more interest in participation. I will pray for you and the success of your show. I am Saba from Peshawar. Inam Khan from Harichand, My heartily regards to you, gulu, mama and all of your 12 Inam Khan Male SMS July, 2014 supporting team. I am learning so many things from this program and getting a lot of information I am Umar Jan from Badhbeer. I like your 13 Umar Jan Male SMS July, 2014 program. 14 923072306759 Jehan Alam Male SMS July, 2014 Jehan Alam 15 923038562150 Abbas Khan Male SMS July, 2014 Abbas Khan from Kalu Khan 16 Waliullah Male SMS July, 2014 Waliullah from Regi Peshawar Ghani Khan from Naudeh Bala. Iam a student 17 923439886155 Ghani Khan Male SMS July, 2014 of class 10. Your program is good. Include complete episode of drama please. Salam, I am Zaid. Sorry I have missed your 18 Zaid Male SMS July, 2014 program this Sunday. Pay my regards to all of Children who are listening this show. 19 Riaz Khan Male SMS July, 2014 Riaz Khan 20 Umair Male SMS July, 2014 Umair

Marya from Peshawar, We love this program 21 Maria Female SMS July, 2014 and we had listened to it for the 1st time. Muhammad Name muhammad jalal area tehkal payyan 22 Male SMS July, 2014 Jalal salam to all team Salam to you, I am a Zaid and student of class 23 Zaid Male SMS July, 2014 4th. I like your program very much I am a student of class 10th. Bilal from 24 Bilal Male SMS July, 2014 Peshawar. Salam to Guloona My name is Sadiq from Shabqadar. Salam to 25 Sadiq Male SMS July, 2014 your team M. Haris class 5th your program is very good 26 Haris Male SMS July, 2014 and very beautiful Waseem Waseem Ahmad from salim khan stop Salam 27 Male SMS July, 2014 Ahmad to all Children of Guloona. Guloona program deir khkulay dy. Program ke Drama Mashal deira khaista da, Drama laga 28 923333770081 Shah Fahad Male Call July, 2014 wakht warla zyat kai. Shah Fahad from Landi Kotal Program is very nice. We really like drama 29 923009397610 Amjad Khan Male Call July, 2014 Mashal. Amjad Khan Salman Drama is so good but its duration is very less. 30 923339359653 Male Call July, 2014 Farooq Salman Farooq from Nowshera August, 31 923072306759 Jehan Alam Male SMS I am Jehanalam 2014 August, 32 923038562150 M.Abbas Male SMS M.Abbas Kalu Khan 2014 August, 33 923038562150 M.Abbas Male SMS My name is M.Abbas village Kalu Khan 2014 August, 34 923052235136 Wali Ullah Male SMS Wali Ullah Regi Peshawar 2014 Ghani Khan From Naudeh Bala I am Student August, 35 923439886155 Ghani Khan Male SMS of 10 Class. Your program is very good. Drama 2014 is very nice.

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August, 36 923459100246 Zakir Male SMS Zakir from Peshawar 2014 August, 37 923460962615 Sibghat Ullah Male SMS Sibghat Ullah from Shamshatoo 2014 August, 38 923119002927 Umar Farooq Male SMS Umar Farooq Tehkal Salam 2014 Noor Ul Haq Peshawar, Salam I liked your August, 39 923119026559 Noor Ul Haq Male SMS drama Mashal and please pay my regards to 2014 Zeeshan and Shami. August, I am Ibrahim from Prang ghar. I like your 40 923151935629 Ibrahim Male SMS 2014 program and drama is very good. Sherrahman from Swabi. Salam to all of your August, team. We keenly listen to your show, it’s so 41 923109793848 Sher Rahman Male SMS 2014 interesting. Special Salam to MAMA and play a poem for us. I am Muhammad Farhan from Sheikh Muhammad August, Muhammadi. Salam to team Guloona. And 42 923459115260 Male SMS Farhan 2014 special salam to MAMA. We really like your program. May Allah bless you all. Ameen My Name is Mohammad Shuaib from Muhammad August, 43 923009596659 Male SMS Khazana Dir(lower), salam To You And Your Shoaib 2014 All Team. I Like Your Program Very Much. August, Areez Khan from Peshawar, thanks for such a 44 923339058240 Areez Khan Male SMS 2014 nice program August, 45 923128181651 Usman Khan Male SMS Usman Khan Shahalam 2014 August, 46 923339353860 Saeedullah Male SMS My name is Saeedullah from Bagh 2014 August, Faisal Khan Chughal Poora Peshawar. 47 923439109761 Faisal Khan Male SMS 2014 Program is very nice. August, Salam I M Hafsa. Your program is very nice 48 923100923657 Hafsa Female SMS 2014 especially for children. Thanks. August, 49 923469784566 Male SMS I am Afridi. Salam to all 2014 August, M-Farhan Badbher. Salam To All "guloona". 50 923059453957 M.Farhan Male SMS 2014 Very Nice Program. Keep It Up! August, Qasim Ali from Peshawar. I Like Your Program 51 923008889510 Qasim Ali Male SMS 2014 And Salam To U And All Listeners. I am Asmat Malang from Pranghar Shaheed Asmat August, 52 923151939012 Male SMS Kali. Story segment in program is very Malang 2014 interesting. I am Hameed Ullah from Bazid . I like my August, 53 923419568895 Hameedullah Male SMS school very much and I want to be an 2014 intelligent student Ameer August, 54 923075983221 Male SMS Ameer Hamza from Peshawar Hamza 2014 I Am Sami from Peshawar Thank You Aapi. I love education, Please pray for me that I get August, 55 923449586354 Sami Male SMS good marks after summer vacations in exams. 2014 And I want to advice Guloo not to waste his time. Israr Afridi from Taj Abad. Salam to all team. August, 56 923219100223 Israr Afridi Male SMS We have learnt a lot of things from your 2014 program. Very nice! August, Assalamo Alaikum Sister. Play a poem for us. 57 923416781732 Fazal Akbar Male SMS 2014 Fazal Akbar Chitrali From Kohat I am Ibrahim Khan . Please include Ibrahim August, my full name in your program. I like your 58 923151939012 Male SMS Khan 2014 program very much and I recorded yesterday’s episode as well.

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I am Shahid Khan from Seethi Town. Salam to August, all Pakistan and you people should include a 59 923077625205 Shahid Khan Male SMS 2014 question at the end of every episode. It will increase the knowledge of our kids. Muhammad August, Muhammad Abbas from Kalu Khan, I read in 60 923038562150 Male SMS Abbas 2014 class 10. I am Jani Ibrahim Khan From Pranghar Salam Ibrahim August, to all listeners. Please play guloona title song 61 923151939012 Male SMS Khan 2014 as I want to record it. I like this song very much. August, my name is Shahsawar from village Qasim 62 923119077302 Shahsawar Male SMS 2014 Mohalla Shakae. I like poems so much. August, I'm Jawad 4rm Peshawar, & I Like Ur Program 63 923219051182 Jawad Male SMS 2014 Very Much. August, We love this program and drama is our 64 923229057467 Ismail Male Call 2014 favourite. From Ismail I listen to all of your programs regularly and I August, 65 923005836215 Shazia Female Call really appreciate all your efforts for producing 2014 such a great program with great topics. Shazia Shahid Khan from Sethi Town. Salam to all September, Pakistan. You people should include a 66 923077625205 Shahid Khan Male SMS 2014 question at the end of every episode so that kids can learn new things and knowledge.

September, 67 Arman Male SMS Arman. Salam to all team 2014

Muhammad September, 68 Male SMS I am Muhammad Arif from Bunir. Arif 2014

Abdullah September, 69 Male SMS I am Abdullah Shah. Shah 2014

September, I am Sumia from Peshawar. Salam to all of 70 Sumia Female SMS 2014 you and your program is very nice. I am Sidra from Tehkal. Program is so nice, we September, 71 Sidra Female SMS listen every show very keenly and special 2014 salam to Mama, Guloo and Aapi. September, Salma from Peshawar. Salam to all of you and 72 Salma Female SMS 2014 your program is very nice.

September, Salman from Peshawar. Salam to all team. I 73 Salman Male SMS 2014 love you all. Drama is my favourite segment. Please September, 74 923229057467 Ismail Male Call increase the duration of drama and broadcast 2014 it daily. Ismail I like both urdu and pashtu versions of September, 75 923449251685 Imtiaz Male Call children programs a lot and I want to meet all 2014 the artists. I am Imtiaz Program Roshni hami say ha is a very good September, 76 923475242815 Zara Female Call step towards the betterment of society. Keep 2014 this good work up. Zara from Peshawar Guloona is a very good program and we like it September, very much. Our suggestion is to please 77 923439602041 Nazir Male Call 2014 include the voices of children from local schools in the program too. Nazir Please include our feedback in the program as September, it encourages us to participate more and 78 923348412850 Nadir Ali Male Call 2014 more. I am a very regular listener of your show. From Nadir Ali

USAID-funded Pakistan Reading Project Page 25 of 42

Inam ul Haq September, Program is the best and we like it a lot. Inam 79 923349044890 Male Call Afridi 2014 ul Haq Afridi October, I am Sidra. Eid Mubarak to all of you. Salam to 80 Sidra Female SMS 2014 all team. Muhammad October, Muhammad Sulaiman from . How are 81 Male SMS Sulaiman 2014 you? Your program is so good. Usman From Mullazai Chowk. I want to October, 82 Usman Male SMS activate a ringtone of Guloona song on my 2014 mobile. Please help me out. Salam Aapi I am Saba from Peshawar. I like October, your show very much and Guloo is our 83 Saba Female SMS 2014 favorite host. We love to hear the chit chat of Guloo and Mama. I Am Sami From Peshawar. I want to thank October, you all because I have learnt so many things 84 Sami Male SMS 2014 today from your program. I want to meet your team. I like the whole program of children but my Muhammad October, favourite part of this program is Bolti Kitab, all 85 923439055072 Male Call Nasir 2014 the presenters present it so nicely and it has a lot of information for us. Muhammad Nasir The duration of your program is very less which should be of one hour as the topics October, 86 923431959206 Kamran Male Call that you people present in the programs need 2014 more clarification and more detailed discussion. Kamran Salam. I like your program very much and my favorite segment is Kahani/Qissa. I have a Mohsin October, 87 923149004832 Male Call suggestion to please include some literary Shahzad 2014 things in the program. Thanks Mohsin Shahzad I really like Guloona program. It’s a very informative program and we are getting much Abdur October, positive things from this program specially the 88 923418195424 Razzaq Male Call 2014 Poems and bolti kitab or khazana segment. I Shinwari like the way you all talk about the topics. Abdur Razzaq Shinwari Salam. I am Kamran Khan. I like this show and Kamran October, my suggestion is to please increase the 89 923431959206 Male Call Khan 2014 duration of this program and include more poems too. November, 90 Hameed Male SMS Hameed from Daman Hindki Program is good 2014

November, I like the poems very much. from 91 923478486090 Ghazal Female SMS 2014 Nawagai

November, Kashif Khan From Peshawar Salam For U And 92 Kashif Khan Male SMS 2014 All Team Name Abdul Wahid From Bajour , I'm November, Your Keen Listener And Listening Your 93 Abdul Wahid Male SMS 2014 program Regularly & Also I Like It. And Salam To Your All Team. Bye November, I listen all your programs regularly and story is 94 923478486090 Ghazal Female SMS 2014 my favorite segment. Ghazal

November, 95 923449659162 Manahil Female SMS Manahil From Peshawar. Program Is Good. 2014

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November, Salam to you. We love this program and we 96 923349288205 Rimsha Sabir Female SMS 2014 love Guloo. Rimsha Sabir

November, Salam to all team. Please upload these 97 M. Usman Male SMS 2014 programs on your website. M. Usman

November, 98 Samiullah Male SMS Samiullah Every Pr0gram Is Best 2014 Jaafar Shah From Ismaila Swabi Me And My November, 99 Jafar Shah Male SMS All Family Like Your Program Very Much 2014 Special Salam To All Children November, Salam Za Ahmad Zia Da Gari Ata Muhammad 100 Ahmad Zia Male SMS 2014 Na Salam to all team

November, Zubair Khan Da Sainc Kalaj Na Program is so 101 Zubair Khan Male SMS 2014 good

November, Sir please provide us all the poems. We like all 102 923435369490 Unknown SMS 2014 the poems very much.

November, 103 Momin Khan Male SMS Momin Khan Of Rige Program is nice 2014

November, 104 923435609023 Unknown SMS My favorite program 2014

November, 105 923450544878 Unknown SMS Salam to roshni hami say hay 2014

November, 106 Momin Khan Male SMS Momin Of Rige We miss mashal drama 2014

November, Za Rehan Afridi from Kohi Hassan Khel I like 107 Rehan Afridi Male SMS 2014 your program a lot. Salam to all team

November, Please include complete song of Guloona in 108 923405406389 Unknown SMS 2014 the program.

November, Please include some jokes in the program and 109 923135759862 Unknown SMS 2014 some more poems and songs Salam this is Abdullah Shinwari along with my family. Today we heard your program but it should contain a question at the end of Abdullah November, 110 923059555375 Male SMS episode. Story in the program was too good Shinwari 2014 and effective in all fields. There was a good lesson for student, children and parents. All of us will be waiting for such programs. November, My name is Rahim Khan and I pay my salam 111 Rahim Khan Male SMS 2014 to all the listeners of this program Javid from Agricultural University Peshawar. No doubt you people are presenting a very informative program program for children November, 112 923449057105 Javid Male SMS and students. I think you should also work on 2014 school based activities as it will be more interesting for the kids performing their selves in the program. I am Azra from Charsadda. I like the segemnt November, 113 923329226156 Azra Female Call of Khazana and Please invite some poets in 2014 this program.

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Ali Muhammad. This is a very nformative Ali November, program and I really appreciate the efforts of 114 923339700948 Male Call Muhammad 2014 all your team. Children can learn many things from it. My suggestion for this program is to increase Muhammad November, its time and it should be aired at minimum 3 115 923429600240 Male Call Amin 2014 days a week. It is no doubt a great show for kids. Muhammad Amin December, Rehan Afridi from Kohi Hassan Khel, program 116 Rehan Afridi Male SMS 2014 is so nice. Salam to all team. Salam, I am Salman Farooq. Your show is Salman December, 117 923339359653 Male SMS great and I want to pay my regards to all the Farooq 2014 listeners. Salam Baji. I am Saira. Please include the December, 118 923077147150 Saira Female SMS whole song of Roshni Hami Say hay in your 2014 program. My name is Nasir Khan village Swabi. I just December, 119 923459500393 Nasir Khan Male SMS love your program. It has so much fun as well 2014 as education for our children. I am your regular listener but this is the 1st time I am calling in your show. I like both of December, 120 923100356375 Unknown SMS your programs and I have a suggestion to 2014 please include the feedback of listeners in the shows. I Am Khurshaid Azam Afridi From Bara Khyber Khurshaid December, 121 923137376473 Male SMS Agency. Salam To All Team. Please include our Azam 2014 SMS in your program. December, 122 Kashif Male SMS Kashif from Usman Town Lahore 2014

December, M. Naeem Jan from Regi Peshawar. I like this 123 923109820779 M. Naeem Male SMS 2014 program so much

December, 124 923119640105 Unknown SMS Gulu, Mama and Baji ko salam 2014

December, Salam Uncle, gulu and Baji. Please include 125 923418917751 Unknown SMS 2014 more poems in the show

December, 126 923153388669 Ismail Khan Male SMS I am Ismail Khan. Salam to all 2014

Shafiq ur December, Shafiq ur Rahman from Mardan. Guloona 127 Male SMS Rahman 2014 program is very nice. Salam to all team

December, I am Rahim Khan from Swabi. Salam to all 128 Rahim Khan Male SMS 2014 sweet listeners.

I am Shahfahad From Landkotal. I am so very December, Happy as the program is very entertaining. 129 923333770081 Shahfahad Male SMS 2014 Please include my name in your program and share my SMS too that we want peace.

December, 130 Abdullah Jan Male SMS Abdullah Jan from Nowshera 2014

Abdul December, How are you? From Abdul Wahab Mingawara 131 Male SMS Wahab 2014 Swat

December, Mama and Gulu we like your chit chat and 132 923465832890 Unknown SMS 2014 Salam to Noor Aapi. It’s our favorite program.

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December, I read in class 6. I am a regular listener of this 133 923125404908 Unknown SMS 2014 show and I like it a lot.

Wajid ur December, I am Wajid ur Rahman. We listen your 134 Male SMS Rahman 2014 program keenly. Salam to all your team.

December, 135 923129312137 Unknown SMS Sir I want to participate in your program. 2014

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December, I like your program so much. Visit in the 137 923109131621 Unknown SMS 2014 program was perfect. I am from Peshawar

December, 138 923411180800 Unknown SMS Aap logon ne drama q khatam kar diya? 2014 Your program is very nice and it can’t be December, 139 923410181879 Unknown SMS better than this. The only suggestion is to 2014 increase its duration I am Shah Fahad From Landkotal. Please share December, 140 923333770081 Shah Fahad Male SMS my message We Want Peace Pakistan 2014 Zindabad Jawad From Peshawar University. We like December, 141 Jawad Male SMS your program a lot. Salam to Mama, Gulu and 2014 Noor Api. December, Naseer Khan from Pishtakhara. I like your 142 Naseer Khan Male SMS 2014 program.

December, 143 923448842938 Unknown SMS Buhut Acha Program hay G, I Love it 2014

December, I like Roshni Hami Say Hay. No Doubt it’s a 144 923335958152 Unknown SMS 2014 very informative program for kids. We hear your program regularly and like all December, 145 923411180800 Unknown SMS the content but the segment of bolti kitaab is 2014 outstanding and the poems are also very nice. I appreciate your efforts for presenting such a great program for kids. We want to hear such December, 146 923100356375 Unknown SMS informative and educative programs so that 2014 our kids can have a platform of fun as well as for education. December, Assalam o Alaikum my name is Junaid Khan 147 923419183826 Junaid Khan Male SMS 2014 from Bunir

December, 148 Asad Khan Male SMS It is our duty to spread education. Asad Khan 2014

December, Salam I am Sana from Swabi. Program was so 149 Sana Female SMS 2014 nice. Salam to All team. HAris Shinwari from Landi Kotal. It was my Haris December, last day at school. I am so much upset. I will 150 Male SMS Shinwari 2014 miss my school a lot. Today your program was so nice. December, Hello. I am listening your radio program and I 151 923349288205 Unknown SMS 2014 like it very much.

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December, I am Kamran from Manshera. Program is so 152 Kamran Male SMS 2014 nice. I listen your program regularly. Please include my message in your program. December, 153 923329144738 Unknown SMS Be unite and stay in peace. Salam to all the 2014 kids listening the program. Hameedgul From Daman Hindki Program is so December, 154 Hameed Gul Male SMS good. Please mention the book name in clear 2014 words in Bolti kitaab and khazana segments. December, Shumaila Talagang Ap Ka Program Baht Acha 155 Shumaila Female SMS 2014 Ha First Time Sun Rahe Hoo

December, Umar Farooq Mardan Se Program Zabardast 156 923149696149 Umar Farooq Male SMS 2014 He I am from Agriculture University Peshawar. December, 157 923349147842 Unknown SMS The program you people designed for 2014 children is so good and should be praised. Furqan Ali from Islamabad, I want to say thanks to all of your team and the people behind such an outstanding program. We December, should focus such type of learning things for 158 Furqan Ali Male SMS 2014 children on media so that they can be educated through these mediums rather than wasting their time on some other things. I appreciate your efforts. December, 159 923077147150 Saira Female SMS Saira. Please play the poem again. 2014 Latif Khan Kirra Prang Ghar January, 160 923009449350 Latif Khan Male SMS Agency.. Program kho nan da nor kala pashan 2015 bya dir mazidar dy. I am Owais Ali Shah. I am 2nd year student Owais Ali January, and I am listening ur interesting 161 923369337997 Male SMS Shah 2015 program..Salam to all team specially to Today's RJ. January, Pushto mai tum say bat karte kho my name is 162 923469814760 Shams Male SMS 2015 Shams from Saddar.wassalam January, zama nom M.Ayaz de o da dir osakai kali na 163 923429648815 M. Ayaz Male SMS 2015 sms kom, Salam to all January, Wahid Ullah da Shabqadar Takya Khan Abad 164 923059579568 Wahid Ullah Male SMS 2015 Na. Program dera maza wakra January, 165 923429648815 Fayaz Male SMS I am Fayaz frm Dir. Poem was so good 2015 January, Mama ta salamoona. Gulu ta meena o dua o 166 923459200603 Aziz Tarakay Male SMS 2015 baji ta salam. Aziz Tarakay from shamshato Yaseen Shah da sheikh kali na zamong da January, 167 923025527122 Yaseen Shah Male SMS goloona program der khwah sho aw lalach 2015 kha she na de January, A.majeed from Landi Sarak My suggestion is 168 923078003577 A.Majeed Male SMS 2015 to present this program twice a week January, 169 923479154731 Abidullah Male SMS I am abidullah, program is so nice 2015 January, Zahoor Elahi from Landi Akhoon Ahmad 170 923219139929 Zahoor Elahi Male SMS 2015 Peshawar, Cha Cha Jag Mag ko Salam January, Sumera dir lower da de program time zyat 171 923465676094 Sumera Female SMS 2015 kaye please January, I m minhaz frm peshawar, der kha topic am 172 923419044375 Minhaz Female SMS 2015 de

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Assalam O alaikum I like your program January, 173 923447830276 Niamatullah Male SMS Guloona very much. How can I participate in 2015 it. Thanks From Niamatullah zama num rahimdad da khyber pakhton khwa January, na zma da mashumano program de rkhwakh 174 923077171570 Rahimdad Male SMS 2015 sho. Zma taraf na taso tol tem ta salam alaikum January, Kahani dera khwandawara wa nun. Alia frm 175 923429315224 Alia Female SMS 2015 yakka ghund MMD January, Naseer from takht bhai. Salam to all you 176 923002224703 Naseer Khan Male SMS 2015 guluna team Name.Maqsood alam S/o mumtaz ali , Maqsood January, 177 923129417124 Male SMS village Sufaid sung peshawar muhalla Alam 2015 akhunzadgan January, Obaidullah from hayatabad. Khazana 178 923459801383 Obaidullah Male SMS 2015 really khazana da January, Hawa from peshawar. I want to record your 179 923349288205 Hawa Female SMS 2015 poems please tareeqa bata dain Sajida yam da Charsadda na, da mashomano January, 180 923329226156 Sajida Female SMS program gulona program k qase dera khwaha 2015 shwa January, Salam za Azra da Sardaryab na sms kom o 181 923329226156 Azra Female SMS 2015 stasu program zma der zyat khowakh de Kashif January, Kashif masoom khattak from jallozai. Aap sab 182 923088096230 Male SMS Masoom 2015 buhut achay han Khalid ur January, Iam khalid ur rehman fr0m cherat saleh 183 923153996691 Male SMS Rahman 2015 khana. Very informative program Assalamo alaikum Noor ullah da naguman na January, sms kom Da program wakt ka zyat shu nu kha 184 923025685276 Noor ullah Male SMS 2015 ba v zaka che da der malomati program d o zamung mashumanu dpara der kha d. thanks Jawad Ahmad Rajar charsadda Student. This Jawad January, 185 923025989482 Male SMS topic is very good children will get more Ahmad 2015 knowlege from this topic. Salam taso da parogam dir khule di wo da January, 186 923340955256 Chanda Female SMS mashno ta taso 6 khabre kawa no dir kha di 2015 4rm chanda sabawoon We Like all programs of kids..bt we hve no January, clear approch to Fm 101 and 540mghz is extra 187 923454894528 Inam Male SMS 2015 Odnry weak in Karak.so Pleaz Do Smthng Fr 101 To Strt in Karak..pleaz. Inam Welcome. Today I listen your Pr0grm Thrugh cmptr On Pakistan Histry.waz very bst and Frst tme We mean the Meaning of our January, 188 923009806470 Sami Khattak Male SMS history.and als0 abt the clges and abt the 2015 univristies .evry thng in pr0grm waz very Knowlge ful..thnks alt fr tht kind of pr0grm. Sami khttak. Karak Dil ki atakh gehrayun say aap k progrm ko dili salam paish krtay hai awr hamain apkay k tamam pr0grm bht pasnd aye.hamain Bachn k January, 189 923429223386 Niamatullah Male SMS jo pr0grm suna wo boht pasand aya.laikn bht 2015 afosos k hamara zila karak Boht pasmanda hai awr fm 101 ko yaha strt kia jaye bohat mashkor hngay.. Nimat ullah "JAVED frm Agriclture Uni" Programe der kha da, Mehrbni oki pa di prgrame ki January, 190 923449057105 Javed Male SMS Syasi(political) khalqo sa hum lage Maraki 2015 kwe nu da MashomaNo Prgrame ba nur hum der Khasta shi

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Muslim Shah January, Muslim shah frm peshwr Prgrame k 191 923474030504 Male SMS Durrani 2015 MashoMano involvment sewa k January, g zama stasu da mashumano program der 192 923339597487 Kumail Male SMS 2015 khowakh de ze kumail yam da peshawar na January, Shafiqa from Peshawar. The poems are 193 923025685276 Shafiqa Female SMS 2015 incredible assalm o alekum za sher afridi da khyber January, 194 923077182784 Sher Afridi Male SMS agency na stasu da mashoomano program 2015 zamunga der khwakhege January, Aslam o alikum. Shama peshawr se. Apka 195 923159599172 Shama Female SMS 2015 program zabardast hay Asim January, Asim Shahzad Daudzai Salam stso tool teem 196 923005852426 Male SMS Shahzad 2015 ta nike perzawoni Name sunila mehreen 4rm Sethi Town Sunila January, 197 923139690492 Female SMS Peshawar. My younger sister enjoyed your Mehreen 2015 show very much. Thanks Javed Frm pesh "da Mashomano programe January, 198 923449057105 Javed Male SMS (golona) Deer Khasta o khwndawar da.. Deer 2015 sa Mo tre na Zda kra...tnx January, Imran afridi from Bara Sta so program der 199 923219089384 Imran afridi Male SMS 2015 mazadar ouo khaa v. Rahim dad da pekhawar na zamung tolo da February, 200 923077171570 Rahim Dad Male SMS taraf na tasu team ta salamuna. Mashumano 2015 Program mu der khwakh sho. February, ZA KHALID KHAN YAM DA RASHEED GARI 201 923469181581 Khalid Khan Male SMS 2015 CHOWK NA YAM. TA SO TOLO TA SALAM. G ZE DA SARDERO MILL na ARSALAN SHAH February, 202 923145151386 Arsalan Shah Male SMS YEM ZMA DA MASOMANO HISA DERA 2015 KHEWAHA DA Salam zama nom Saira de za da Charsadda na February, 203 923077147150 Saira Female SMS sms kom zama nan program gulono der Kha 2015 wo o qasa pa ge dera hkole wa ZA JUMA GUL DA MEENA BAZAR NA YUM February, 204 923018818180 Juma Gul Male SMS SATSO DA GOLNO MHASOMANO SHOW 2015 ZIYTA KHOKH DE Salamuna..yaqen aokai ch da mashumano da para jora shawi brakha mi aintihaye zyata Tayyab February, khwakha shwa.zama pa kamzore zihn kho pa 205 923005624691 Male SMS Shaheen 2015 har mayar poora da ka bya hm sa kha nazar raghi zaroor bi sharek km.prince tayyib shaheen 4rm dalazak road gulabad. February, I am uzma da peshawar na Salam all to 206 923137447456 Uzma Female SMS 2015 pakistan zama childran progarm dir khvak dy. Zama name basit ali da ow za da Dir [l] February, 207 923088313451 Basit Ali Male SMS osedunkay yama ow za da 4th class students 2015 yama da progrm me der khwakh day February, Hafeezullah Jandol samar bagh sabar shah 208 923065974754 Hafeezullah Male SMS 2015 na..da kali nom me zaroor wakhlay. Asalamu galekum zama num afzal afzal die aw February, 209 923003950220 Afzal Male SMS parun che da drama wa haga ba bya we aw 2015 kana February, Za ahsan da swat na zma sms zaror shmil ke 210 923119178781 Ahsan Male SMS 2015 staso parogram ba kla v da mashwmano . Asalam o alakom. I m shaista from jaloo February, 211 923339342044 Shaista Female SMS tarnab. *Respect ur parents, ur time with 2015 them is too short*

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Assalamualikum zama num muhammad Muhammad February, HAMEED dy da jandol charmango na taso ta 212 923472737089 Male SMS Hameed 2015 sms kom aw staso Program der pa shawq awro Assalam o Alaikum. Za 'ABBAS ALI' da G.C.T February, KOHAT ROAD PESH... zama gulona programe 213 923334150988 Abbas Ali Male SMS 2015 der khvakh sho ao taso ta zama da request di che da programe time lag zyat k. Ze Zulfiqar yem staso der khe programme de February, 214 923159157024 Zulfiqar Male SMS goloona ze da shahi bala na sms kom umaid 2015 larem taso ba tek tak ye February, I am Hooriya. Salam Api. I like your show very 215 Hooriya Female SMS 2015 much Kalsoom from Peshawar. Aaj ki kahani February, 216 923219053466 Kalsoom Female SMS segment buhut he acha hay aur bolti kitab b 2015 buhut achi hay hi.i m rashid.agriculturist.first of all the progrme start in time mean when children are free to listen it.second the children should avail the time and know that the progrme will February, open for children.third n progme will contain 217 923339871080 Rashid Male SMS 2015 educatin,jokes,quiz,question and answers,respects for all.fourth awarenes about the rural areas also have chances of advancements.thanks and welcome for advice. Gulunaa.parogram der khesta aw der kholy d February, 218 923419198472 Unknown SMS mong de programe der pa shok bandy arwo 2015 de parogram ta mong 1 ghafta intezar ka wo . haleema bibi yam da charsadda na. da murtaza khan koronu na o stasu tol programuna der khkuli de.o derey khkuli February, khabere kaway tasu.mung e der pa shauq 219 923139939075 Haleema Bibi Female SMS 2015 awru khu zamung mashuman gila kai che gooloona parogram os wale ne nashar kegi. da zarur nashar kaway kha. khad o abad osay. ameen Da lobo pa insan manda da refreshmen dir February, 220 923333770081 Uzair Riaz Male SMS kha asar ghurzege.insan tandrust we.uzair riaz 2015 peshawar. Bacho ko taaleem ki talqeen ki jae taa k "guloona" ki wasatat se hamare har ghar tak February, 221 Shagufta Female SMS ye awaz puhnche k Agar aage barhna hai to 2015 taleem hasil karna hai. Shagufta from Hum ap k is iqdam ka khairmaqdam karte hai ,aap ne baco k lye guluna satart kiya, is mulk February, o qoum ki khidmat karne wale har shakhs k 222 923333770081 Shah Fahad Male SMS 2015 liye naik khwahishat rakhte hai ,or hamari dua hai k allah ap k is naik amal ka ap ko pura pura ajr de. shah fahad Children program guloona is the best effort Shahzad February, 223 923339437083 Male SMS nd i appreciate ur this activity. 4rm shahzad Khan 2015 khan Mardan zama pegham zaroor shamil kay, za saeed February, Iqbal da khyber agency na msg koma tasu 224 923219753549 Saeed Iqbal Male SMS 2015 mehrabani ukay da program wakht zyat k o guluna program la hum wakht zyat kay.

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Akhtar Zada Nasih from Swat khwaza 6 kame habare parogram ke tasu oke haga zama dere howahe shwe mong ta da saqafat, lobo o Akhtar Zada February, 225 923139487223 Male SMS aman bara ke der malomat oshoa kho pa de Nasih 2015 khafa yam che da mashumno da malumat dapara da barkha tasu kahtma kra khela.tata special salam Ali Muhammad. They way you people are presenting this program is very much Ali February, constructive. It’s a very positive program and 226 923339700948 Male SMS Muhammad 2015 we are learning very good information from it. I want you to please present this program at least thrice a week. Assalamualikum to all team and your programme is very well i like it and i am really appriciating to all members because this is informative programme and children March, awareness so may you live long and God bless 227 923444409377 Nasir Shah Male SMS 2015 you this is me Nasir shah from kaghan and specially meri pashto ma bhe improvment aa rahe hai and programme ka timing agar ho skay to send kr dain i am very greatfull to your team March, 228 Robina Female SMS I am Robina 2015 I was a very regular listener of your program March, then I got busy and after a long time now I am 229 923044411610 Azam Afridi Male SMS 2015 listening to your program and feels so good. Azam Afridi from Bara Khyber Agency March, Stasu ne dera khafa yam che zama sms na 230 923469012491 Tahira Female SMS 2015 shamilaway Tahira Utmanzai March, Assalmualaikm hw r u ? its me anjum from 231 923445358081 Anjum Female SMS 2015 Abdulwali khan university Mardan Slam za Mehmood Afridi da ramdas na msg kom ao staso tol programona ao drame tole Mehmood March, khkole di. Ao da taleem pa hawale 6 kome 232 923329517497 Male SMS Afridi 2015 khbre oshwe mata der sa malomat oshwo zka 6 ma metric okro ao malomat rata melao sho staso dera manana. March, I am Reema from Swat. Da wali tasu Guloona 233 923475190732 Reema Female SMS 2015 program band ku? Dear all, I am so much happy to hear such a nice program which is absolutely made for March, 234 Asma Female SMS children and there are a lot of productive 2015 things for them in it. Iappreciate your efforts. Asma from Ghazi Town Your progrme is good please show this in March, orkzai agency because in this agency 235 Ali Male SMS 2015 education is not consider good for girls. Ali from orkzai agency. Grana rorjana , pa dumra lwe kaar darla daad darkao, che tasu da talem dapara dumra hale March, 236 Umer Male SMS zale kawe. Ao pa pohtanu ke taleem aam kol 2015 ghware. Haad abaad osai. Umer from Peshawar Main Zainab hoo from Shero jangay. I liked March, 237 923329690356 Zainab Female SMS the children program please yeh phir start 2015 karwa dain March, Samiullah mohmand agency Pakistan 238 923038225853 Samiullah Male SMS 2015 Zindabad

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Asalamualekom .i am Bakhtiyar ahmad from kohat road Marymzai . Staso program deer Bakhtiyar March, 239 923009012759 Male SMS khysta da. Zma da pegam da pakistan tolo Ahmad 2015 awamo ta cha da Nashe na zan osata . Love u all Listner March, Ishaq from takht abad salam to all team your 240 923075914455 Ishaq Male SMS 2015 program is very beautiful. Nadeem March, I am Nadeem khan from Garhi Chandan Payan 241 923039694304 Male SMS Khan 2015 Peshawar. Great Show Great Team March, Mujhe aapka program buht pasand hay. 242 923349210791 M.Israr Male SMS 2015 M.Israr March, SABIA from charsadda. Bacho ka program ab 243 923318591855 Sabia Female SMS 2015 q nahi hota? Please ye program shuru kar day March, Aslamu Alaikum I AM NADIA From Charsadda 244 923018878601 Nadia Female SMS 2015 Umed dy 6 Taso Ba Kha Ye Asalam o alakum zma name amir da ze staso March, parogramona orm sir G taso da pokhtano pa 245 923015350793 Amir Male SMS 2015 tarekh bandi yo parograme oka , staso ba mehrabani we, Saddam March, Salam to all qadam paqadam tem ...... 246 923003298742 Male SMS Hussain 2015 Saddam hussain. . . . From sardaryb. . March, Salma Chakdara, agha khazana program da sa 247 923449236440 Salma Female SMS 2015 pa oraz v g? Fatima & March, Fatima and Khkula from Risalpur. We miss the 248 923028396431 Female SMS Khkula 2015 kids program a lot baji. March, Baji apka program q band ho gaya? Ayaz from 249 923005849256 Ayaz Khan Male SMS 2015 Mardan

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Annex-3 – Call in Logs

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