The Three C's of Morning Shows
TEST,BILLBOARD.BIZ/NEWSLETTER TEST, TEST, TEST. / EDITED BY MIKE STERN OCTOBER 25, 2012 | PAGE 1 OF 9 INSIDE Billboard adjusts the sales-to-airplay ratio onThe the Three C’s Of Canadian Hot 100, Ali Slaight gives a lesson on chart successGood while still in school, and Montreal's High DialsManagers come into their own. All this and moreMorning Shows Focus On charts, Theiranalysis Best and industryBuilding news a new morningcan be show found is probably the most challenging, “it’s easier to buy chemistry than to create it.” by clickingPlayers onto the imagefrustrating below. and potentially rewarding thing a PD can do. Despite an But that doesn’t mean it can’t be done and that there aren’t >page 3 incredibly high failure rate, the opportunity to build something new ways to minimize the risks. Bicoastal Media mainstream top and affective, mixed with the potential for great ratings and revenue 40 KDUK Eugene, Ore., PD Valerie Steel suggests exposing the rewards, makes the process exhilarating. potential cast members to each other A Few More New morning shows come in several before making a hiring decision. Swift Strategies forms. Stations can plug in one of many When she set out to hire a co-host For ‘Red’ >page 3 syndicated options, hire an established for “The Morning House Party,” Steel show away from another station or, as involved current host Chino, who had CLICK has been the case at several top 40 sta- handled mornings on his own for HERE tions lately, assemble a new show by nearly two years, right from the start.
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