A Post Keynesian Approach to Consumer Choice Author(s): Marc Lavoie Reviewed work(s): Source: Journal of Post Keynesian Economics, Vol. 16, No. 4 (Summer, 1994), pp. 539-562 Published by: M.E. Sharpe, Inc. Stable URL: http://www.jstor.org/stable/4538409 . Accessed: 21/06/2012 18:26 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact
[email protected]. M.E. Sharpe, Inc. is collaborating with JSTOR to digitize, preserve and extend access to Journal of Post Keynesian Economics. http://www.jstor.org MARC LAVOIE A Post Keynesian approach to consumer choice Therehave been few effortsmade by Post Keynesiansto explainhow consumersmake choices. Granted,there are severalstudies on the choices entrepreneurshave to make when theirfirms face uncertain prospects,A la Shackle.Also, neo-Ricardiansare known for their analysisof the choiceof techniquein production.But, except for a few authors,such as Earl (1983, 1986),Baxter (1988), and Drakopoulos (1990,1992a, 1992b), Post Keynesians have been relatively silent about themicroeconomics of householdchoice.' As pointedout byEarl (1983, p. 2), thereis no chapteron consumerbehavior in theessays of thePost Keynesianstudy guide edited by Eichner(1979). Does thatmean that PostKeynesians, or all nonorthodoxeconomists for that matter, accept the neoclassicalway of detenniningthe compositionof consumption output?Would Post Keynesiansendorse the axiomaticneoclassical presentationof consumer'schoice? The answerto both questionsis no.