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Brand Presentation and Information BRAND PRESENTATION AND INFORMATION Version: 4/19/13 1 Table of Contents • Brand Strategy Page 3 - 6 • Product Information / Case Specs by Type • Cordials / Bar Staples Page 7 - 22 • Schnapps Page 23 - 29 • Specialty Liqueurs Page 30 - 36 • Specialty Cocktails & Spirits Page 37 - 40 • Index by Type Page 41 2 Brand Strategy Brand Positioning Statement Quality at an Affordable Price. 3 Brand Strategy Price Strategy On-Premise: Achieve price advantage to the leading national brands of cordials. Utilize price advantage of the Gaetano Specialty Liqueurs versus imported leading brands when used as ingredients in cocktails. Off-Premise: Achieve significant price advantage on the Gaetano 1.0L sizes to the 750ml sizes of the national leading brands. 4 Brand Strategy Portfolio Strategy • Focus on the higher margin specialty liqueurs. • Utilize all other items to generate volume and to provide a foundation for driving sales of the entire Gaetano line. 5 Brand Strategy Target Accounts •On-Premise: Bars and restaurants where great tasting cocktails are prepared and served. • Off-Premise: High-traffic and medium- traffic accounts that offer consumers a high- quality value option for cordials and liqueurs. 6 Cordials / Bar Staples 7 Gaetano Anisette PRODUCT INFORMATION • The sweet licorice flavor of Gaetano Anisette comes from carefully selected, imported anise seeds. • Though similar to Sambuca, Anisette differs in that it is sweeter and contains less alcohol than Sambuca. • This traditional favorite can be consumed straight as a digestif after a meal and is often used as an ingredient in Italian pastry and cookie recipes. • Popular cocktails made with anisette include the Absinthe Special Cocktail, Good & Plenty, Jelly Bean or simply served with a cup of espresso. SIZES AVAILABLE / CASE SPECS Sizes Proof Bottles Case Case Cases Cases UPC Per Weight Dimensions Pallet Per Case (lbs.) L x W x H Tier 1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69000 2 8 Gaetano Banana Liqueur PRODUCT INFORMATION • Gaetano Banana Liqueur is a sweet liqueur that remains true to the flavor of the fruit it is named for. • Gaetano Banana Liqueur has many uses. It is well suited for shooters or tropical drinks and mixes well with coconut rum and vodka. • It can also be added to any dessert recipe that calls for the taste of fresh bananas. • Popular cocktails made with Banana Liqueur include the Banana Colada, Banana Daiquiri, Banana Rum Frappe and Chiquita Cocktail. SIZES AVAILABLE / CASE SPECS Sizes Proof Bottles Case Case Cases Cases UPC Per Weight Dimensions Pallet Per Case (lbs.) L x W x H Tier 1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69006 4 750ml 30° 12 31.0 13.25" x 10" x 11.75" 70 14 0 88320 69007 1 9 Gaetano Blackberry Liqueur & Brandy PRODUCT INFORMATION • Gaetano Blackberry Liqueur & Brandy is a blend of blackberry liqueur and California brandy. It is made from a maceration of wild blackberries that are infused in alcohol. • Gaetano Blackberry Liqueur & Brandy is a great tasting, alternative to traditional blackberry brandy. • It possesses all the flavor of a traditional higher proof blackberry brandy but at a lower cost. • Popular cocktails made with Blackberry Liqueur & Brandy include the Allegheny, Bee Stinger, Rum Runner and Tequila Sunset. SIZES AVAILABLE / CASE SPECS Sizes Proof Bottles Case Case Cases Cases UPC Per Weight Dimensions Pallet Per Case (lbs.) L x W x H Tier 1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69001 9 10 Gaetano Blue Curaçao PRODUCT INFORMATION • Gaetano Blue Curaçao is a sweet blue liqueur distilled and flavored from the dried peels of bitter oranges. • Curaçao, the liqueur, was first invented by Dutch settlers on the island of Curaçao. The origin of this liqueur has much to do with its popularity as an ingredient in mixed, tropical drinks. • Blue Curaçao is a bar staple among today’s mixologists, commonly used for giving drinks an exotic, blue appearance. • Popular cocktails made with Blue Curaçao include the Blue Martini, Blue Margarita and Blue Mezcalita. SIZES AVAILABLE / CASE SPECS Sizes Proof Bottles Case Case Cases Cases UPC Per Weight Dimensions Pallet Per Case (lbs.) L x W x H Tier 1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69002 6 11 Gaetano Orange Curaçao PRODUCT INFORMATION • Gaetano Orange Curaçao is made from the peels of bitter oranges. • It possesses a robust orange flavor and color and is ideal for creating an orange appearance in cocktails. • The bitterness of the fruit mixes well with other bitter flavors, so Orange Curaçao and tonic makes a very appetizing long drink. Other popular drinks include the East India Cocktail #2 or as an ingredient in a Cosmopolitan. • Orange Curacao can also be used as an alternative to orange bitters. SIZES AVAILABLE / CASE SPECS Sizes Proof Bottles Case Case Cases Cases UPC Per Weight Dimensions Pallet Per Case (lbs.) L x W x H Tier 1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69012 5 12 Gaetano Coffee Liqueur PRODUCT INFORMATION • Gaetano Coffee Liqueur is a 30 proof liqueur made from an infusion of carefully selected coffee beans. • The taste is exceptionally smooth. The delicious coffee flavor is perfectly suited for cocktails and food recipes. • Popular cocktails made with Coffee Liqueur include the Black Russian, Mexican Coffee, White Russian and B-52. • Gaetano Coffee Liqueur provides a significant cost savings versus the category-leading Mexican brand of coffee liqueur. SIZES AVAILABLE / CASE SPECS Sizes Proof Bottles Case Case Cases Cases UPC Per Weight Dimensions Pallet Per Case (lbs.) L x W x H Tier 1.75L 30° 6 27.4 14.5" x 10" x 12.75" 65 13 0 88320 69003 3 1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69004 0 750ml 30° 12 31.0 13.25" x 10" x 11.75" 70 14 0 88320 69005 7 13 Gaetano Crème de Cacao Dark PRODUCT INFORMATION • Gaetano Crème de Cacao Dark is a sweet liqueur made from cocoa and vanilla beans. It possesses a rich, dark mahogany color. • Crème de Cacao Dark is considered a chocolate liqueur and is one the most popular mixing liqueurs in the world. It is often used as an ingredient for providing a very pleasing taste of chocolate / vanilla to cocktails. • Popular cocktails made with Crème de Cacao Dark include the Brandy Alexander, Brown Russian, Tootsie Roll or mixed with coffee or hot chocolate. SIZES AVAILABLE / CASE SPECS Sizes Proof Bottles Case Case Cases Cases UPC Per Weight Dimensions Pallet Per Case (lbs.) L x W x H Tier 1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69008 8 14 Gaetano Crème de Cacao White PRODUCT INFORMATION • Gaetano Crème de Cacao White is a sweet liqueur made from cocoa and vanilla beans. It is clear in color. • Crème de Cacao White is one the most popular mixing liqueurs in the world. It is often used as an ingredient for providing a very pleasing taste of chocolate / vanilla to cocktails. • Popular cocktails made with Crème de Cacao White include the Banshee, Pink Squirrel, Panama Cocktail and Peppermint Stick. SIZES AVAILABLE / CASE SPECS Sizes Proof Bottles Case Case Cases Cases UPC Per Weight Dimensions Pallet Per Case (lbs.) L x W x H Tier 1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69009 5 15 Gaetano Crème de Menthe Green PRODUCT INFORMATION • Gaetano Crème de Menthe Green is a mint-flavored liqueur. The taste is sweet and spearminty. • Though very similar to Crème de Menthe White, Crème de Menthe Green is a bar staple commonly used for giving drinks an exotic, green appearance. • Popular in classic drinks like the Grasshopper: equal parts Gaetano Crème de Menthe Green, Gaetano Creme de Cacao White and light cream. • Other popular drinks made with Crème de Menthe Green include the Green Milkshake, Crème de Menthe Frappe and Mint Highball. SIZES AVAILABLE / CASE SPECS Sizes Proof Bottles Case Case Cases Cases UPC Per Weight Dimensions Pallet Per Case (lbs.) L x W x H Tier 1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69010 1 16 Gaetano Crème de Menthe White PRODUCT INFORMATION • Gaetano Crème de Menthe White is a mint-flavored liqueur. The taste is sweet and spearminty. • Though very similar to Crème de Menthe Green, Crème de Menthe White is a bar staple commonly used for giving drinks a minty taste. • Popular in classic cocktails like the Stinger: ½ oz. Gaetano Crème de Menthe White and 1½ oz. brandy shaken with ice and strained into a cocktail glass. • Other popular cocktails made with Crème de Menthe White include the Amaretto Stinger or served in Hot Chocolate. SIZES AVAILABLE / CASE SPECS Sizes Proof Bottles Case Case Cases Cases UPC Per Weight Dimensions Pallet Per Case (lbs.) L x W x H Tier 1.0L 30° 12 44.0 14.25" x 11" x 12.5" 55 11 0 88320 69011 8 17 Gaetano Sloe Gin PRODUCT INFORMATION • Gaetano Sloe Gin is a high-quality, 30 proof sloe gin made from blackthorn bush sloe berries and London dry gin. • Despite its name, Sloe Gin is classified as a liqueur. It possesses a sweet taste and deep red color • Sloe Gin is a bar staple among today’s mixologists, commonly used for giving drinks an exotic, red appearance.
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