Associated Food Dealers 18470 W. 10 Mile Rd. BULK RATE U.S. Postage Southfield, Ml 48075 PAID Permit No. 36 Address Correction Requested Detroit, Ml

VOL. 7. NO. 7 An official publication of the Associated Food Dealers of Michigan JULY 1996 and its affiliate, Package Liquor Dealers Association Inside A Barrel full of Coca-Cola Bad Check Alert Program will help AHF and AFD Page 3 Scholarship Fund

Pfeister announces by Ginny Bennett to the AFD Scholarship Fund merger and to AHF for every case “Roll out the barrel” and join Page 4 purchased of 20 oz. singles, 1 with AFD and Coca-Cola liter carbonated beverages and Enterprises of Michigan as they 6th Annual Senior Picnic slated for August 15 Meet the players on the all non-carbonated products raise funds for the Alternating handled by the Coca-Cola Once again, AFD, Councilman Gil Hill and the Chaldean Merchants grocery “dream team” Hemiplegia Foundatic Bottling Company. of Detroit will host a free picnic lunch on Belle Isle for Detroit’s Page 15 (AHF) and the AFD In addition, once senior citizens. This is an excellent opportunity to give a little back Scholarship Fund. your store equals to the people who have made our stores a success. We always need Keep cool for less It’s easy to volunteers! Call John Loussia at (810) 967-2900. Page 23 participate in this last years’ sales worthy cause. Just during this summer place a Coca-Cola Beer and Wine by mail period, Coca-Cola Bottling Co. Contour will increase the Awaiting bother you? Ice Barrel near your Page 24 check-out area and fill it with amount donated per case. Coca-Cola products. That’s it! “The Big Game” MIOSHA holds seminar Through September 7, 1996, See Coca-Cola Page 28 Coca-Cola will make a donation page 25. The New Mega- traffic is expected with the game’s weekly drawings AFD invites you to Jackpot Multistate AFD Annual Scholarship Golf Outing will be being held on a different day attend a free Rock ‘N’ Lottery Game a real “Par-tee”! Don’t miss the fun on July 25 as (Friday) than Michigan’s Blues Festival at by Mandy French we take over all 36 holes at Wolverine Golf Club! current lotto lineup. Greenmead Park in Lottery players in “Your customers-our Livonia (8 M ile at Michigan will be anxiously players-have been calling for Newberg) on July 27, awaiting “The Big Game,” a a new game and we believe from noon to 11 p.m. brand new mega-jackpot ‘The Big Game’ is packed There will be live music multistate lotto game. with the excitement they’re all day long, as well as Michigan will be joined by looking for,” said Bill Martin, fun activities for the Illinois, Maryland, Michigan Lottery kids! Call Danielle at Massachusetts and Virginia in Commissioner. “Here in (810) 557-9600. the weekly lotto game, which Michigan, “The Big Game” is was announced at a news great news for everyone. Food stamp inspections begin conference on June 11 in “The Big Game” brings Chicago. business opportunity to our All retailers who are questions. Instead, all form allowing the inspectoi “The Big Game” will not authorized to accept food retailers, excitement to our questions will be referred to view the store’s stock only add excitement for lotto stamps take note! to the appropriate FCS and take photographs. players, and additional The Michigan Food and office. Refusal to cooperate and players, but also provide revenue for Michigan Public business opportunities for Consumer Service (FCS) is The inspectors are sign the form will result See Lottery conducting random checking stores for ample in the w ithdrawal of your retailers. Increased store inspections to confirm that variety of staple foods for Food Stamp program page 29. stores throughout our state home preparation and authorization. Please “The Big Game” Prize Structure are complying with food consumption. They will make sure all your store Match Pool 1 Match Pool 2 stamp eligibility visually inspect stores and management personnel (5 of 50) (1 of 25) Prize guidelines. take pictures. All retailers know about these Odds __ Calling it a authorized to accept food inspections and are 5 1 Jackpot 1: 52,969,000 "demonstration project" stamps should have prepared. 5 0 $150,000 1:2,207,042 field offices in Detroit and received notice of these If you have questions, 4 1 $5,000 1: 235,418 Grand Rapids have inspections. contact your Food & 4 0 $150 1:9,809 contracted with an outside The inspector will ask Consumer Service Field 3 1 $100 1:5,350 source to conduct the the store personnel in Office: Grand Rapids, 3 0 $5 1: 223 inspections. charge (store manager or (616) 954-0319 or Detroit 2 1 $5 1: 373 The people conducting owner that is present at the (313) 226-4930. 1 1 $2 1: 71 the inspections arc not time that the inspector 0 1 $1 1:43 Prepared to answer any arrives) to sign a consent FOOD & BEVERAGF. REPORT. JULY 1996 ...... 1 NOTHING ELSE IS A PEPSI Message from the Chairman Mark Karmo, Chairman Royal Food Center Golden Valley Supermarket Bill Viviano Vice Chairman, Future Planning House of Prime Terry Farida Catch bogus check writers before Vice Chairman, Membership Value Center Market Sam Y ono Vice Chairman, Legislation Palace Plaza you’re stuck with the tab Alan Stotsky, Treasurer Concord Drugs, Region 6 Being cognizant of this ongoing know who is writing bogus checks and Joe Smoliga, Secretary Spartan Stores, Inc., Region 3 problem, AFD has developed the can protect our interests. Bad Check Alert system that warns Best of all, this service costs only N abby Yono retailers of check bouncers before $50 per year. The enrollment costs XTRA Foods, Orchard Food Center Frank Arcori they hit your store. If you have a fax, don’t even cover AFD’s fax phone V.O.S. Buying Group Amir Al-Naimi you can take advantage of this bills and expenses, but they help Joy-Thrifty Scot unique and successful program. defray the costs a bit. Even if you are Tom Simaan Lafayette Park Supermarket Here’s how it works: All retailers spared the expense of cashing one who are enrolled in the program are bogus check, you will probably save Sam D allo asked to fax information on bounced more than it costs to enroll in this In 'N' Out Foods Fred Dally By Mark Karmo checks to AFD. All you need to do program. Medicine Chest is fax us the bounced check, along Jim G arm o AFD Chairman This is a service AFD provides to Galaxy Foods, Region 2 with your store name and address. its members and it is one that every Richard George Have you had problems with Wine Barrel Plus customers who cash or write checks That same day, AFD faxes the store owner should use. The more John Gianotto information to all the other stores stores on the fax program, the more J & J Food Centers, Region 5 that bounce? Of course you have-all Ronnie J. Jamil that are enrolled in the Bad Check information we will get and the more Mug & Jug Liquor Store retailers do. Many of us just view it as Raad Kathawa an unfortunate cost of doing business. Alert system. The stores are warned informed each store will be. It’s fast, Ryan's Foods, Region 1 about the bad check writer and then Alaa Naimi We all try to check identification and easy, inexpensive and it works! Thrifty Scot Supermarket posts this information for cashiers. All AFD retailers are encouraged to Thomas Welch provide as many safeguards as Hollywood Super Markets possible when accepting checks. Still, By pulling together and creating a call Judy Mansur at AFD (810) 557- Brian S. Yaldoo network of informed stores, we all 9600 and enroll in the Bad Check Yaldoo's Imports we all get checks that bounce. Jerry Yono Alert program today. D & L Market

G ary Davis Tom Davis & Sons Dairy Company Ron Paradoski Strohs/Mooney Ice Cream Mike Rosch General Wine & Liquor Co. Cal Stein The Pfeister Company, Region 4 Barbara Weiss-Street The Paddington Corporation Chris Zebari Pepsi-Cola Company

Joseph D. Sarafa Executive Director & Publisher

Judy Mansur Services Cheryl Twigg Office Manager Danielle MacDonald Special Events Elizabeth Arbus Executive Assistant Daniel Reeves Membership Director Sabah Brikho Membership Sales Harley Davis Coupons Ruel Williams Community Relations Karoub and Associates Legislative Consultant G adaleto & Ram sby Health Care James Bellanca Jr. Bellanca. Beattie & DeLisle Legal Counsel Jerry Urcheck CPA Ray A m yot Advertising Michele MacWilliams Metro Media Associates. Inc. Public Relations. AFD Food & Beverage Report Editor Shannon Swanson Taylor Production/Design

FOOD & BEVERAGE REPORT, JULY 1996...... 3 Calendar The Pfeister Company merges 1 9 9 6 July 25 AFD’s Annual Scholarship Golf Outing with Sales Mark Wolverine Golf Club Macomb, Michigan by Michele MacWilliams (810) 557-9600 Effective July 1, the Pfeister team. culturally compatible and recognized Company has partnered with Sales Don Gundle, president of the that Sales Mark, more than any other July 27 Mark, a food brokerage firm Pfeister Company, will serve as a organization, shared our passionate Free Rock ‘N' Blues Festival belief that only with the best people, Sponsored by Coca-Cola Enterprises for headquartered in Dallas, Texas. board member of Sales Mark, as will AHF and AFD Scholars Sales Mark is a new company, one other Pfeister executive. Gundle advanced technology and specific Greenmead Park, Livonia formed in 1995, when three major will also hold the position of president customer focus, will we be able to continue to provide superior service to (810)557-9600 brokers joined forces. Sales Mark of the Sales Mark Midwest division. our principals and customers," says covers Texas, Alabama, Arkansas, The management structure of the August 15 Gundle. Tennessee, Louisiana, Oklahoma, Pfeister Company will remain in place. AFD Annual Senior Citizens' Picnic “With the food industry evolving at and with the addition of the Pfeister Belle Isle, Detroit Each Pfeister market manager will be an ever-increasing pace, those (810) 557-9600 Company, Michigan, Ohio and retitled to president of their respective companies who strive to be the leaders J Indiana. market areas. can only accomplish this goal by a Sept. 8 - 10 Earlier this year a fourth firm, "We chose to join forces with Sales planned process of continued FMI MealSolutions Food Marketing Services, covering Mark for many compelling reasons. Phoenix, Arizona evolution, “ Gundle added. (202) 452-8444 Tennessee joined the Sales Mark We found our organizations to be

September 26 - 28 Innovation Showcase - AMI Annual Convention Pfeister promotes annual “Aisles of Smiles” Westin Harbour Castle, Toronto, C anada by Mandy French of Smiles” has contributed by utilizing point-of-sale materials 703-841-2400 Once again The Pfeister $450,000 to the Muscular promoting the “Aisles of Smiles" Company is teaming up with Dystrophy Association, of which program, which include display Oct. 6 - 9 Jerry Lewis to promote “Aisles $92,000 was delivered in 1995. cards for participating brands, 1996 National Frozen Food Convention of Smiles,” an annual fundraising Pfeister’s 1996 goal is a sum totaling scanable $l-$3 tear-off donation Sheraton Washington, W ashington, DC (717)657-8601 program benefiting the Muscular $125,000 to benefit the MDA. cards and a six-foot free standing Dystrophy Association. Pfeister Pfeister's contribution to the Jerry Lewis display piece. is the lone wholesaler in the area program is based on a cents-per- “Aisles of Smiles” allows Statement of Ownership who sponsors the six-week case donation on all participating participating brands and retailers The Food & Beverage Report program each year, with the manufacturers’ product shipments to increase sales and build trade (USPS 082-970; ISSN 0894-3567) is assistance of 15 participating for the duration of the six weeks relations, while aiding in the fight published monthly by the Associated manufacturers as well as against muscular dystrophy. For Food Dealers at 18470 W. 10 Mile, and promotion allowances for each Southfield, Ml 48075. Material con­ cooperative retailers. participating brand. more information, contact Ron tained within The F o o d & B everage In the past six years, “Aisles Retailers are asked to participate Schuler at (313) 207-9436. R e p o rt may not be reproduced without written permission from the AFD.

The opinions expressed in this maga­ zine are not necessarily those of the AFD, its Board of Directors, staff or members. Bylined articles reflect the MLCC holds opinions of the writer. POSTMASTER: Send address public changes to Food & Beverage Report, 18470 W. 10 Mile, Southfield, Ml 48075.

ADVERTISERS: For information on hearing advertising rates and data, call AFD, Ray Amyot, 18470 W. 10 Mile, South- The Michigan Liquor Control field, Ml 48075, (810) 557-9600 or Commission (MLCC) will hold a (517) 386-9666. Public Hearing at 2:30 p.m., AFD works closely with the following Wednesday, July 10, 1996, at the associations: University Park Conference Center, Comfort Inn, 2424 S. Mission Street, Mt. Pleasant, Michigan. This hearing will be held in order to hear complaints and receive views of the public concerning the administration of Section 7 of (he Liquor Control Commission Act. Members of MLCC will conduct the semi-annual meeting which will be open to the public in a question and answer period. This is your opportunity to discuss your views with members of the MLCC. If you have questions, please call (517) 322-1359.

4...... FOOD & BEVERAGE REPORT, JULY 1996 Store assessment is critical A conversation with Dr. David Rogers

Or. David Rogers believes that the assessment research? customers and sales on a continuing Conversely, if you only take the realest challenge to supermarket A They are really simple and basis. You can’t have a store manager addresses of people who use checks or iterators in the years ahead will be straightforward: one, know the actual guess. credit cards, that typically overstates consolidation. He sees opportunities trade areas served by your stores. The store manager tends to the size of the trade area, because for retailers who are geared to Two, know the true store and product remember a check from ten miles you’re missing the cash customer who meeting the needs of the growing market potential and how they vary away, so he says, “I’m pulling ten lives around the comer and comes in number of American families living on with local geo-demography. And miles.’- He’s not. He’s pulling two five days a week. You’ve got to do an declining incomes, and advises that three, know how your stores are miles. You can’t take zip codes, actual in-store customer survey, which store owners must find their niche and perceived by consumers. The absolute because they’re usually too big. You can be incredibly brief, to identify deliver quantity or risk going out of fundamental starting point is to can’t only look at the people in your where people are coming from. This business. In the following interview, identify the individual trade areas at frequent shopper club, because they is not rocket science. This is a very he explains how store assessment each store. That means the area that tend to be shoppers who live closest to See Store Research research can help operators remain gives you 75 percent of your the store. page 8. competitive through the 1990s and beyond.

Q How can effective uses of store A Cheap Price Alone Does Not Mean assessment research help supermarket operators survive in this tough competitive climate? You Are Getting A Good Deal. A You cannot be operating one store or chain of stores below their But, A Cheap Price On Good optimum. You can't afford to carry losers. Costs are still going up-real estate, taxes, labor, benefits-and they Equipment Does! | will keep going up. There’s less fat to insulate a loser. You just can’t carry Purchase the ULTIMATE black and white (4) camera quad system featuring: stores at below par performance. Store assessment analyzes the performance characteristics of existing stores to improve their sales and profits. The analysis typically includes size of trade areas and market share for the whole store and for individual departments and product categories. Q But won't your P & Ls tell you when you have a loser? Why do you need store assessment research? A P& Ls don't tell you if it’s worth investing in a location to improve a performance. Say you have a 20,000- 30,000 square foot store that’s not doing very well, making a marginal profit. Or let’s say you have three of them, and perhaps Wal-Mart is coming to town. You know you've got to expand to 50,000 or 60,000 square feet, which will require a very significant budget. You can't expand all three, so you have to be able to make an assessment to determine which is going to be my winner and survivor, and which do I close. The capital requirements of the game are going up and forcing supermarket retailers to do more store assessment research. Until you do a store assessment analysis, you don’t know whether it's worth plow ing money into that location to build it into a long­ term survivor, or w hether you should give up on it and walk away. Q Remind me, David, what are your three imperatives on store

FOOD & BEVERAGE REPORT, JUNE 1996...... 5 Legislative Updates

the m id-1980’s, was a result consumers nicotine was of the tie Congress affixed addictive and threatened the Gas Tax passes house between a state’s highway tobacco companies with funding and its minimum millions of dollars in potential The House of Representatives 1997, (when the tax is reimposed) drinking age. claims. voted 301-108 on May 21 to to pay a floor stocks tax on the Rep. Scott Klug (R-WI) However, a three-judge panel may introduce a bill proposing repeal, through the end of the year, gasoline which they have in of the 5th U.S. Circuit Court of to eliminate any federal ties the 1993 gas tax increase of 4.3 inventory up to the volume which Appeals ruled that the lawsuits affixed to states’ funding of cents-per-gallon. This legislation they held when the tax was presented issues “too novel and federal highway construction was considered by the Senate in removed. -NACS diverse to be tried under the and maintenance, including umbrella of a single class action June. As reported last week, the the mandatory 21-year case.’’ However, lawyers who House legislation contains no drinking age. Klug’s proposal filed the class action suit were floorstocks refund of the 4.3 cents Tobacco could likely be considered in not deterred-saying that they on gasoline in inventory at retail 1997 if the GOP upholds would continue to press their outlets. However, NACS has been companies win control over both houses. case in all 50 states. -NACS told that before the Senate passes big court Meanwhile, the Louisiana this legislation, it will be amended Supreme Court recently 21-year concluded that the 21-year to provide a credit against the victory drinking age is a violation of floorstocks tax in an amount equal drinking age its state constitution, ruling A federal court in New Orleans to the volume held by a retailer in that it cannot stand. However, on May 23 decertified a class inventory when the tax is policy the court may maintain the 21- action lawsuit brought on behalf of reimposed on January 1, 1997. year drinking age, as a re­ millions of smokers against the The 21-year drinking age hearing has been scheduled. Thus, while no refund will be nation’s leading tobacco policy could face strong available when the Federal tax is companies. The class action suit opposition in upcoming years. lowered by 4.3 cents, retailers will argues that tobacco companies The current age floor, which More updates not be required on January 1, fraudulently failed to tell essentially went nationwide in page 8.

At Nu-Ad, we try to see things a little differently. In our 30+ years in the graphics industry', we’ve discovered several simple truths: a) There is no such thing as a free lunch; b) If it seems too good to be true, it most likely is; c) Everybody’s ta ste is different; d) While the shortest distance between two points is a straight line, sometimes sending the line on a road trip makes for better advertising. Keeping hundreds of clients happy simultaneously is no easy task; That’s why we are always exploring different ways of presenting your advertising message. So while some people may dream in black and white, a t Nu-Ad, we DEFINITELY dream in color.

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Computer enhanced posterized graphic by Nu-Ad S ta ff A rtis t Terry Whalen

6..... FOOD & BEVERAGE REPORT, JULY 1996 FOOD & BEVERAGE REPORT, JULY 1996....7 Store Research independent very close to here. He is A Next would be a full-blown respond to such a survey by saying Cont. from page 5. carrying all these Mexican food lines, customer survey, where you not only everything seems all right to them? because he thought his trade area ask their home address. It can address A Some people will say, “I’m too simple piece of research that can be included an ethnic Hispanic a variety of objectives, including busy to talk to you,” but many others done for hundreds of dollars, not community, but it doesn’t. And the identification of customer profiles will be impressed that this business thousands, customers in this store are irritated by (who is and, by deduction, is not your really cares about their opinions. Q You don't really have to all the Mexican food lines and all the customer), analysis of product That’s unusual these days. Fifty to bother your customers-just get a Spanish-speaking help, because they purchasing patterns (what products sixty percent will typically say, “No, little basic information from them. are middle America or Anglo- you’re not carrying that they want), there’s nothing I want changed." The A Street and cross street. You can America, whatever you want to call it. identification of what your customers important comments come from the plot it manually for a few hundred It’s a classic case of a retailer not like and dislike about your store (what other 40 percent, and they can be 60 dollars. Or you could use geo-coding, knowing his trade area and actually additional departments they would percent, where the people are really which would cost you more like providing too much selection of the like to see if you expanded the store), unhappy. The obvious limitations of $ 2,000. wrong things. and determine which competitors the in-store customer survey are that Q Can you give an example of Q What other research your customers cross-shop and the they do not include non-shoppers, and effective use of this research? techniques would you suggest as a reasons for their patronage. they give only limited information on A We did a survey with an part of store assessment research? Q Don’t a lot of shoppers the images, strengths, and weaknesses of competitors. In the same survey I cited earlier, we found that customers don’t like the Personnel Needed Personnel Needed chain supermarket across the street, because they think it’s dirty. That to Install THEIR to Install OUR gives our client a hook line for his advertising. Store assessment research is not just for making decisions about Fryer: Ventless Fryer: $10 million investments. It’s for making very fine-tuned decisions that will help improve your sales next month. Q How often would you need to do store assessment research? A Never more than once a year. Once every couple of years is probably sensible. Q From your experience, why do many supermarket operators hesitate to do store assessment research? A First, they don’t want to spend the money. Second, they're worried that when they’ve done the research, they won’t understand it. And if they don’t understand it, they can’t act upon it, so why do it in the first place? If you don’t have somebody in-house who’s capable of doing the research right and interpreting it correctly, then go outside. But if you use a consulting firm, be careful about which firm you use, because many of them don’t have expertise in the industry. They seem to believe the function of a market research study is to generate tons of tables that no one interprets. The Chester Fried Ventless Fryer won't You won’t get the answers or solutions you need by throwing money send you through the roof. at a problem. Store assessment Your profits are the only thing that will go through the root when you research must be analyzed with a “real purchase the Chester Fried Total System Program for your food service world” understanding of retailing. operation. You'll have no installation costs, no costly roof modifications, This is a component usually not no multiple vendors. And the ventless fryer's revolutionary air filtration available from large generic system eliminates irritating smoke and grease laden vapors. consultants or market research firms. - Stainless Steel Construction - Removable Hood Parts - UL Listed and NSF Approved David S. Rogers, Ph D., president of DSR Marketing Systems, Deerfield, IL, is a widely Team up with Chester Fried and the only thing that will be going through the roof are profits. traveled reseriarch consultant and former head Call DCI Food Equipment or Kenworth Food Equipment today for more information: of site potential statistics for J. Sainsbury PLC (313) 369-1666 or (800) 899-9324 in the United Kingdom. He is co-editor of Store Location and Store Assessment Research, a textbook. DSR Marketing Systems specializes in retail site selection and market research. Reprinted with permission from ad hoc. the management dialogue.

...... FOOD & BEVERAGE REPORT, JULY 1996 Cutting Edge.

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FOOD & BEVERAGE REPORT, JULY 1996...... 9 Crime Alert Senate cracks down on fraud Curbing illegitimate worker’s compensation claims by Dick Posthumus, These are wasted dollars which costs for employees and compensation by those who Senate Majority Leader substantially add to the cost of employers. injure themselves due to doing business in Michigan and S.B. 895, introduced by intoxication or the use of an Recently, the Senate passed a take away jobs for Michigan Senator Mike Rogers, will illegal substance. Those who bill to crack down on fraudulent workers. By monitoring and establish criminal and civil intentionally fail to cooperate w orker’s com pensation claims. regulating the worker’s penalties for those who have with the production of medical The bill was passed out of the and other factual information Senate Committee on Human will also be subjected to certain Resources and Veterans Affairs False claims have been estimated at anywhere penalties outlined by S.B. 895. with substitute and was presented between $75 million and $300 million. The legislation purposefully to the full Senate. S.B. 895 is seeks to promote a fair standard designed to spare employees and —Senator Dick Posthumus of accountability by equally employers the outstanding and targeting employees, employers, unnecessary cost of illegitimate compensation system, the state is sought to cheat the system. doctors and lawyers who seek to worker’s compensation claims decreasing the possibilities of Imposed sentences may include defraud the system. The which hinder the effectiveness of fraudulent claims. Curbing these up to four years in jail and a fine legislation is structured to return the system. false claims will enable of $500,000 for those convicted an efficiency to the system which False claims have been Michigan to attract and maintain of worker’s compensation fraud. will benefit those with legitimate estimated at anywhere between business from across the country In addition, the bill prohibits the worker’s compensation claims. $75 million and $300 million. as well as provide reasonable collection of worker’s The bill was sent to the House of Representatives for review.

10...... FOOD & BEVERAGE REPORT, JULY 1996 Are You Up To Par? Then GRIP It & RIP It! The Shotgun Sounds... 360 Eagle Bound Golfers Start The Scramble!

All Proceeds Support 8:30 a.m. Breakfast AFD’s Scholarship Program! 10 a.m. Shotgun Start 3:00 p.m. Cocktails 22 Academic Scholarships worth $750 each will be awarded thanks 4:30 p.m. Dinner - to your generous support.

AfD s Annual Scholarship Golf Outing Join Us At Wolverine Golf Club Thursday, July 25, 1996 10 a.m. Shotgun Start Wolverine Golf Club 17201 25 Mile Road. Macomb, MI Scramble Format (810) 7 8 1 - 5 5 4 4 - Bring your own green jacket

Door Prizes Golfer Goodie Bags Continental Breakfast Snacks All Day Outdoor Barbecue L u n ch Dinner Reception with V - Premium Open Bar

G olf & D inner: $500 Per Foursome or $125 Per Golfer

Dinner Only: $60 Per Person

Call Danielle. AFD Special Events Director, To Reserve Your Foursome at (810) 557-9600. Call Today!

FOOD & BEVERAGE REPORT, JULY 1996..... 11 Manufacturer Profile

Nabisco leads the way with 23 new products

by Mandy French Nabisco is also aiming to expand Nabisco is making big waves this the specialty cookie and cracker year in the snacking industry. Already segment with an upscale line of number one in the cookie and cracker Healthy Choice and Stella D’oro snacking category, Nabisco is taking snacks. Disrude is confident Nabisco huge, innovative strides to not only will be successful against private label expand its product lines, but to reshape competitors in this segment such as the entire cookie and cracker category. Pepperidge Farm, largely because Nabisco is introducing 23 new Healthy Choice’s low-fat content will products this year in an attempt to appeal to "wellness" shoppers. anchors," explained Ruth Disrude, such as salty snacks and snack cakes, broaden customer appeal, with a "Nabisco is also currently vice president of Nabisco’s Detroit in an attempt to fit a consumer niche. strong focus on category management. committed to growing our region. Air Crisps, a “cracker chip," Although the cookie and cracker convenience line," said Disrude. Among its new products, Nabisco straddles the cracker and salty snack snacking category has already proven Targeting snack convenience, the will offer traditional favorites such as categories by offering the to be profitable, Nabisco is using the company will offer individually Ritz crackers and Oreo cookies with “snackability" of chips and the “mall" concept to transform cookie wrapped snacks. The company hopes 50 percent less fat, while still healthier benefits of cracker snacks. and cracker aisles into productive these products will offer greater maintaining the flavor and texture of “These products offer the qualities shopping centers inside stores. Only profitability for convenience stores. the original products. of chips, but are much healthier," said 42 percent of shoppers walk down the Besides reshaping the cookie and In addition, Nabisco is introducing Jim Yankosky, regional manager of cookie and cracker aisle, but 54 cracker snacking category, the many new products that will actually retail development. percent of those who do-make a Nabisco Biscuit Company has create new segments within the cookie Oreo, Chips Ahoy! and purchase, showing that the category restructured itself this year. In and cracker category. These Snackwell's, Nabisco’s top three still has room for growth and January, the company expanded from "straddle" products bndge gaps brands, also create a new segment of increased profitability. between the cookie and cracker "cookie cakes,” bridging the gap "Our traditional cookies and See Nabisco category and other snack categories between traditional snack cakes and page 27. crackers will still be our mall cookies.

Expanding to better serve our clients, POINT OF SALE In-Store Service has two totally separate divisions. We offer exclusive total Michigan coverage in both our Demo Division and our Merchandising Division.

12...... FOOD & BEVERAGE REPORT, JULY 1996 New Miller Miller introduces brand new Beer joins America’s beer bearing family name popular mium. mainstream beer with “The special brew­ that wide array of tastes beer family Brewmaster: a full, rich flavor. The secret ing method used in and preferences. “Miller Beer is truly a For more than 140 is a special brewing process new Miller Beer lets “For a beer “Miller Beer new. distinctive beer that years. Miller Brewing using the best part of the us strike a perfect ba­ lance between taste stands out from the crowd." Company has created a makes thirst hops — what Miller calls the that’s full of “heart of the hops." and drinkability that says Ryder. “One taste and variety of beers to satisfy “Hops are what give beers meets the changing you'll know the difference." flavor with less beer drinkers' tastes. worthwhile” their individual, distinct tastes of today's beer Each beer - Miller Lite. By Mike Gilman taste." says Ryder. “Using drinkers." says Ryder. bitterness, and Lite Ice. Miller Genuine the heart of the hop results Miller Beer is Draft. Miller Genuine When you craft a beer in a beer th a t's big in flavor, brewed to satisfy remarkably Draft Light. High Life, that stands out from the short on bitterness and a and now Miller Beer - is easy to drink.” crowd, picking a name is taste that goes down easy." brewed with the highest - easy - you name it after Tastes and preferences in quality ingredients and yourself. That's Deers are evolving, brewing traditions that what Miller Brewing adds Ryder, who New Miller Beer stands have been handed down Company has done points out that the out on the shelf, too. A for generations. with its new creation popularity of light striking red. blue and white New Miller Beer is - Miller Beer. beers indicates some logo in a traditional brown brewed from the “heart "We take a lot of people want beers bottle makes it easy to pride in creating a bee r so that are easy to drink and identify. good, w e're ju s t calling it not bitter or filling. At the Miller Brewing Company who we are." says Miller same time, other people want expresses confidence that Brewmaster David Ryder. fuller-flavored beers - witness Miller Beer represents a new Available nationwide this the interest in micro-brews standard for premium, main­ spring. Miller Beer is a pre­ and specialty beers. stream beers. Millef Beer's distinct red label makes big impact with beer drinkers Miller Brewing adds new Miller Beer to its family: Lite Ice, Miller Lite, Miller Beer, Miller Genuine Draft. MGD Light, High Life. of the hops" for a fuller Experts agree: New Miller flavor with little bitter­ ness: Miller Lite is a great-tasting, low-calorie Beer dethrones the competition premium beer: Miller Genuine Draft is a pre­ By Peter Marino Miller Beer soundly defeated beer industry and includes mium beer brewed using the top-selling beer in the a variety of full-calorie a patented cold-filtered Throughout time, the American premium main- products. process; and High Life is ultimate test for an up-and- Following the conven­ The smell, the look, the taste: Professional beer tasters judged new Miller a traditional American comer has been to challenge tional rules for a taste test, Beer (from left to right) Dennis Davison, Jerry Uthemann and Brian North. full-flavored lager. the champion. In the beer the three experts, all of whom industry, where taste is king, “It's a better have judged numerous pro­ Mifler Beer the taste champion. mous in their assessment the most direct challenge is fessional beer competitions With comments such as of new Miller Beer. Beer drinkers a taste test. beer.” in the past, scrutinized their ...good malt balance." “...fuller We found out how you call for In an independent, blind -Dennis Denison, beer judge beers for nearly half an hour flavor, nice finish." “...nice can conduct your own taste taste test conducted by a and then all three - one follow-through with hop test. Try it with Miller Beer Miller Beer - major metropolitan daily a native of England, one flavors." “...it's a better beer," and the leading American- newspaper with three well- stream beer category, which German-born and one a the experts were unani­ style lager. Here’s how: the one with known beer experts, new is the largest segment in the Milwaukee native, scored new the red label As new Miller Beer becomes available in bars Gather some friends or "tasters." two pilsner-style glasses per and restaurants across The heart of the matter taster. Miller Beer and the challenging beer of your choice In the American-style premium lager category Use the score card below. the country, the brand is Quality hops mean big flavor, smooth taste Each beer should be scored on color, aroma, flavor, sm oothness/ quickly becoming known easy to drink and less bitter aftertaste. as “Miller with the red Chill both beers to approximately 38 degrees Fahrenheit. Ask a In a proprietary only the heart non-taster to pour both beers behind a shield to ensure an objective, label." brewing method. of the hop to pro­ "blind" tasting. Ask each participant to taste the beer and record Paul Roller, president Miller Brewing duce a rich flavor their rating In each category, using 1 (poor) to 5 (great) for each char of Miller Brands, a Miller acteristic- Repeat this process with the second beer, gather all score Company is using that diminishes cards and compare. The beer with the wholesaler in Milwaukee. "the heart of the the bitter charac­ higher score Is your taste-test winner. M i l l e r O t h e r Wls.. says that referring hops" to brew a teristics typically B eer to the brand's distinctive beer with bill flavor associated with red packaging graphics but very little bitter­ full-flavored beers." 1. Golden Color Is an easy way for beer ness - new Miller says Ryder. T h is drinkers to order the Beer gives Miller Beer 2. Aroma beer With 140 years Hops are the spice of beor adding flavor, texture and its smooth taste This helps cut through of brewing under aroma. and rich texture." 3. Full-Bodied Flavor the clutter in many busy its belt. Miller spent The new brew­ bars.' says Roller. more than two years crafting this new beer, ing process also gives Miller Beer richer 4. Smoothness, Easy To Drink brewed with only the best part of select hops flavor by allowing the use of four times more “Hops are the spice of beer adding their hops than are typically used in premium, 5. Less Bitter Taste wn special taste, aroma, texture but also mainstream beers. bitterness." explains David Ryder, brew- “More hops m eans more flavor, richer master for Miller. texture, but In the case of new' Miller Beer, o less bitterness." says Ryder. “When brewing new Miller Beer, we use

FOOD & BEVERAGE REPORT, JULY 1996...... 13 People Michigan Sugar promotes two

Glenn E. Augustine was Christine A. Schmidt, Bay business administration promoted to director of quality City, was promoted to systems specializing in management assurance and environmental analyst for Michigan Sugar information systems from Central compliance. He joined Michigan Company ’s management Michigan University, Mt. Pleasant. Sugar Company in 1990 as chief information systems department. chemist for the Croswell sugar She joined the company in 1991 as processing facility. Augustine has an applications programmer. In more than 15 years of experience her new position, Christine in the sugar industry. He holds a analyzes, maintains and designs bachelor's degree in chemistry hardware and software systems; as from Aurora University, Aurora, well as providing software training IL. Augustine and his wife Connie and end-user support. She holds a reside in Saginaw Township. bachelor of science degree in

“Partner of the Year” Do you want the best

“Partner of the Year” was presented to Farmer Jack Vice for less? President Craig Sturken for their corporate alliance with The Salvation Army at the 1996 “Army AFD members want the best for of Stars” Annual Civic Dinner, themselves and their families. In May 13. The dinner was co­ health coverage, the best has hosted by WOMC’s Dick Purtan and Beth Konrad of Konrad & been Blue Cross and Blue Shield of Moore Inc. at the Westin Hotel in Michigan for more than a Detroit. half-century. Over the years, Farmer Jack has donated tons of food to The Now, through an industry rating With Blue, Salvation Army’s food pantries change, AFD members can enjoy you can also buy and this past Christmas the benefits of being Blue for dental, vision, hearing contributed $50,000 via a much less than before. You'll have and prescription drug coverage promotion with the chain’s “Bonus the advantage of the most widely at a nominal extra charge. Savings Club.” Farmer Jack has been a long-standing supporter of recognized and most widely If you've wanted Blue Cross The Salvation Army, helping the accepted health card of all. coverage but hesitated because of hungry and homeless in metropolitan Detroit communities. Even with the new, lower rates, the cost, ask now about the new, Partners, The Salvation Army you can choose from several dramatically reduced rates. and You is a program that brings benefit options with various levels For information on AFD's Blue together churches, corporations, of co-pays and deductibles. Select civic groups and schools to assist health coverage options, call Judy what best meets your needs and opr community through Salvation Mansur at 1-800-66-66-AFD. Army programs. These your budget. organizations and groups provide volunteer hours, monetary resources or in-kind donations. The goal of the program is to raise the awareness of the significance of these contributions and attract more partners.

14...... FOOD & BEVERAGE REPORT, JULY 1996 Retail Profile Najor’s Dream Team

by Ginny Bennett

If Andy Najor wasn’t a grocer he’d be a sportscaster or a sports journalist. He loves all sports, both as a loyal fan and as a player. He especially enjoys football, baseball and boxing. But instead of choosing a life in the sporting arena, Andy is the “coach” at Superland Market. The “team” roster consists of five of his brothers and sisters. There were nine altogether, but sister Linda has moved to Arizona and misses the others very much. Andy and Vincent Najor run Superland Market Sadly, two other sisters have passed away, Debbie from multiple sclerosis it except to acknowledge that it is coming back to Superland. Then there (ASCO). The well deserved and Delilah from kidney disease. As pleasing to him since many is Steven who is the youngest. Known recognition comes from years of many as fifteen to eighteen employees customers have tried the new store as “Rebe,” he is the “6th Man” on the support to church groups, block clubs are regular "pinch hitters.” but come Back to tell him that the team. He helps everywhere and does and schools. The families generosity The Najor family has been store service is not like what they are everything. Vincent is the store over the years has included food, cash owners in the U.S. since 1909. They accustomed to. The Najors know manager. He is like the “team owner.” donations and jobs for kids. opened a store on West Grand all their customers by their first He works quietly behind the scenes to Andy feels that one can’t just be a Boulevard which is still in business names. They are not unused to get the job done. He does get excited, “good” grocer today. “You can’t just today. Thomas Najor, Andy's father, stiff competition anyway. When however, when he tells how he hit the open your door.” You have to give came directly from Iraq to work in his Thomas Najor bought Superland report button on the lottery terminal something to your community and he uncle’s store. When he retired he had he struggled initially with a one morning and it said that a 53-year- believes that somewhere down the line worked in the grocery business for Kroger, two Great Scotts and an old Ford retiree had won $16,000,000 it will come back to you. over fifty years and had never taken a A&P nearby. They all went out of playing the Lotto at Superland Market. Although Andy may have aspired to vacation. Andy tells how his father business over the years. Jennifer is the team “cheerleader.” a sports career, now it is second nature would return home late at night and Andy is very appreciative of the She is the front-end manager and to him to work in the store. He is eat his dinner standing up because he opportunity that has been afforded responsible for check cashing. Keenly always mindful that when working always ate standing at work and never to him and his siblings because of aware of the importance of public with his family he will always be on was able to relax enough in the their parents’ hard work and relations, she let everyone know when the winning team. evening to enjoy a meal sitting down. dedication. “On a team,” he said, Andy was awarded a special Twenty years ago Thomas bought “my mom and dad would win the Community Service award from the the Superland Market on Schoolcraft MVP (Most Valuable Player) Area C Community Organization between Southfield Road and Award. We have good lives and Greenfield. The store is in the they are able to enjoy their Grandmont- Rosedale area of west- grandchildren. Although we work . side Detroit. All the children grew up long hours, it is nothing like my working in the store. Tom, is the father worked. And, we have each eldest sibling and he would drive the other to take over and help the younger ones to the store after school. other.” Mother Rosemary didn’t work in the The store is a full-service store on a regular basis since she was supermarket but it is only 5,000 busy with her nine "players.” square feet and very labor Superland Market is undergoing intensive. Lacking shelf space for some major changes. There is a new large quanities of popular items frozen food fixture and customers means that someone must especially appreciate the new meat constantly restock. counter. It is one of the few existing Everyone in the family pitches full service fresh butcher counters in in like players on a team. Tom is the city of Detroit. It is the backbone in charge of stock - He is the of the store. "point guard" always pitching in The biggest Farmer Jack store in wherever needed. Darlene is the the state recently opened just one-half “captain," She is responsible for mile away from Superland. produce and bookkeeping. Inexplicably business has been According to her brothers, Darlene measurably better. Andy can't explain is the reason customers keep

FOOD & BEVERAGE REPORT, JULY 1996 15 16..... FOOD & BEVERAGE REPORT, JULY 1996 Read About This Exciting In-Store Promotion! Eligible to win great prizes while helping out a worthy cause! Your local Coca-Cola bottler wants you to have a chance at winning valuable prizes while supporting the AFD Scholarship Fund and the Alternating Hemiplegia Foundation. Just place a Coca-Cola Contour Ice Barrel near your check out area now through September 7, 1996. For every case of Coca-Cola products purchased in 20 oz. and 1 liter carbonated and all non-carbonated packages, Coca-Cola will make a donation to the AFD Scholarship Fund and the Alternating Hemiplegia Foundation. Ask your Coca-Cola Sales Rep. for more information.

FOOD & BEVERAGE REPORT, JULY 1996..... 17 Introducing Cheryl Twigg Supervalu links AFD recently hired Cheryl Twigg manufactures parts value to as our office manager. She replaces and accessories for Mary' Cooper, who left AFD when she Harley-Davidson technology, and her family recently moved to motorcycles. But you Lafayette, Indiana. won’t find her roaring rewards efficient A resident of Taylor, Cheryl into work on her Hog. handles AFD’s accounting, personnel Cheryl and her behavior records, membership tracking and husband sold their other computer-related bike awhile back and At the GMA Information responsibilities. Cheryl has loads of instead enjoy riding Systems and Logistics/Distribution experience handling these duties. She four-wheel, all-terrain did the same type of work for Walt vehicles with their two Conference, more than 270 I.S. Industries, which is a company that teenage sons! and Logistics executives from across the industry worked to “define the supply chain of the future.” Greg Heying, Senior BP, Distribution, Supervalu, Inc., Store-Level Education outlined his vision of supply chain efficiencies achievable through partnering with suppliers. “Because manufacturers are Coming to your directing money towards benefiting the consumer through neighborhood! lower prices and more value-added products, Supervalu’s ability to generate revenue through replenishment practices such as management ‘forward buying’ and ‘diverting’ has diminished. O ur‘Advantage’ development program rewards retailers who practice Electronic Data institute Interchange, Continuous Replenishment and other efficient LANSING, MICHIGAN Responsible Tobacco behavior by allowing them to pay July 23 ■ Marriott at University Placa based only on the specific services MINNEAPOUS, MINNESOTA Retailing Training Program they need, as opposed to paying a Ju ly 25 ■ Crowne Plaza Northstar Hotel standard fee-per-case. We believe this is going to be the way to do LANSING, MICHIGAN Management Development Institute (MDI) is a new N A CS business in the future.” program designed to help your store managers become more effective July 24 ■ Marriott at University Place leaders. In just one day out of the store, your store managers will leam Andrei Mikhalevsky, vice MINNEAPOLIS, MINNESOTA the skills necessary to train, motivate and discipline their employees. president, customer service, July 26 ■ Crowne Plaza Northstar Hotel Send Your Store Managers to MDI ton Campbell Soup Company,

• Time management skills emphasized, “CRP has brought us increased sales, closer partnerships • Organization skills These interactive, skill-building sessions are designed specifically • Team-building/motivational skills for store-level employees. Participants will leam how to prevent the with our customers, and fresher

• Decision-making skills underage sale of tobacco products. Created as a “train the trainer” products for the consumer. Also, program, participants will receive a free video and free training materi­ • Communication skills customers have benefited from als, including I.D. Checking Guides, on this important subject to take • Hiring/appraising/termination skills back to the store for use in training other store-level employees. Small reduced inventory, higher turns, group discussions and role playing combined with lecture and video will and improved service level.” He

NACS Member Registration Fee: $95 provide realistic and appropriate responses to real life issues surrounding predicted that in the future, tobacco retailing. Non-Member Registration Fee: $145 manufacturers and distributors will work in a close partnership in the G ro u p Available at no charge to participants replenishment process. Discounts! “Manufacturers will be responsible Register 5-10 individuals - $85 each SCHEDULE Register 11 or more - $75 each Registration 8:30 - 9:00 am for day-to-day replenishment forecasting. Retailers will focus Program 9:00 am -12:00 noon on promotional products.” SCHEDULE The conference featured hands- 8:00 - 8 30 am Registration on-case studies to illustrate how 8 30 —12:00 pm Morning session long-range thinking and real-world 12.00 - 12 45 pm Working lunch NATIONAL 12 45 - 4:15 pm Afternoon session implementation strategies are a ASSOCIATION OF matter of competitive necessity in today’s rapidly evolving These programs may be offered again in your area later this year. CONVENIENCE technological environment. Call NACS Education assistance at (703) 684-3600 for more details. STORES

18...... FOOD & BEVERAGE REPORT, JULY 1996 Welfare News Notes caseload acre farm. Since 1979, Michigan Sugar reaches new low The son of Donald and Kathy Company has awarded the Albert Fiebig, Kyle has been extremely Flegenheimer Memorial in Michigan active in Future Fanners of Scholarship to graduating high America (FFA). He earned many school seniors in the state’s The number of welfare awards in state level competition, sugarbeet growing region who recipients in Michigan dropped for including designation as a Star have excelled academically and the 25th consecutive month, State Fanner and region III state have participated in the 4-H or reaching the lowest level since FFA vice president. In addition, FFA sugarbeet projects. The 1972. Since October of 1992, the his dedication to the FFA scholarship seeks to honor hard percentage of public assistance sugarbeet project earned him the work and dedication through recipients earning income Prestige Grower Award for two educational assistance as an | increased by 83 percent - from consecutive years, while incentive for our area’s top 15.7 percent to 28.8 percent. The maintaining a 3.74 grade point students. national average is about 8 average. percent. Helping people off welfare and into work is good news for everyone. The continued decline SHAKE UP THE JUICE! of welfare cases, our low unemployment rates, and 3 NEW FLAVORS continued economic growth are proof-positive that Michigan is heading in the right direction. From -Leader’s Digest

Food-at-home SEAGRAM'S dollar share GIN & JUICE shrinking Food-at-home expenditures rose an estimated 2.7 percent last year, accounting for nearly 53 percent of total consumer food expenditures, while away-from-home food NEW! LEMON SPLASH spending advanced an estimated 5 percent, accounting for 47 percent It m irrors the taste of traditional homemade Lemonade! of food expenditures. In total, C O D E # SIZE BASE RETAIL consumer food spending reached 9 2 4 4 -6 750 M L $6.95 $ 8 .4 0 more than $671 billion last year, 9241 -6 375 M L 4.10 4.94 yet it still accounts for only 11.3 9 2 3 3 -6 200 M L 2.45 2.97 percent of disposable personal income. For more information, NEW TROPICAL contact The Food Institute, (201) 791-5570. 9 2 6 1 -6 750 M L 6.95 8.40 9 2 59 -6 375 M L 4.10 4.94 9 2 33 -6 200 M L 2.45 2.97 Michigan Sugar NEW PASSION 92 5 7 -6 750 M L 6.95 8.40 awards 92 5 6 -6 375 M L 4.10 4.94 college cash 92 4 6 -6 200 M L 2.45 2.97 Michigan Sugar Company Available on special order in 200 ML, 375 ML and 750 ML sizes. announced the 1996 winner of the To order please call Seagram America’s at 810-553-9933. Albert Flegenheimer Memorial Scholarship. Kyle Justin Fiebig, Sebewaing, will receive $2,500 for tuition at the college of his choice, Michigan State University. He plans to study agricultural science and education, pursuing a career as co-owner of his family's 1,000

FOOD & BEVERAGE REPORT, JULY 1996...... 19 Products table tent cards, shelf talkers and Pucker up for temporary tattoos with a tag line of One-Eyed Jack has an “in your face” directness. and Australia the category sold "Pucker Up Baby.” Called a "badge brand,” the term over 10 million cases. The One-Eyed Jack is available in by Ginny Bennett refers to a products effort to product is refreshing, fun, and 12 ounce long neck bottles packed 4-6 packs per case and in Bomber L & L Wine & Liquor appeal to a specific demographic, most important, it tastes absolutely 22 ounce bottles packed loose, 12 Corporation is the exclusive Metro in this case 21 to 30 year olds. fabulous.” per case (coming soon as they can Detroit and Ann Arbor distributor Badge brands are products that The company hopes the product only squeeze so many lemons in a and the master distributor express the consumers desire to will fill the niche that coolers did day). For more information call L statewide for a new five-percent make a statement about in the mid ’80s to ’90s, that & L Wine & Liquor Corporation alcohol alternative to beer targeted themselves and their view of the effervescent, fruity Italian wines at (810) 588-9200. to the young adult market. The world. did in the mid ’70s to ’80s and that beverage is a malt-based lemon Steven Lewis, executive vice domestic fruit wines did in the mid brew called One-Eyed Jack. president of L&L states, "We are ’60s to ’70s. Marketed as a beverage with an very excited about this category. POS materials include “In Your "attitude,” the marketing collateral Last year, in the United Kingdom Face” Collector’s Series posters,

SEE THE LATEST TRENDSETTING PRODUCTS & SERVICES FOR THE CONVENIENCE STORE/PETRO0LEUM INDUSTRY FROM OVER 700 LEADING COMPANIES.

ONE-STOP SHOPPING HADE EASIER- NEW FAST FOOD AND PETROLEUM PAVILIONS For the first time there will be special areas on the exhibit floor focusing on fast food and petroleum, reflecting the growing importance of these two product categories.

THE EXPOSITION The hottest, newest products and services will be on display for you to see.

IN-DEPTH WORKSHOPS From panel discussions to idea exchanges, these multi-tracked, up-to-the minute workshops will give you vital information to take back to the job.

SHARPLY-FOCUSED GENERAL SESSIONS Rev up your thinking with sessions such as NACS’ video tour 1996 A NNUAL MEETING & EXPOSITION Miller promotes Ideas to Go! NATIONAL ASSOCIATION OF CONVENINENCE STORES the high life NETWORKING OPPORTUNITIES Events and activities to provide you with a IAS VEGAS, NEVADA • OCTOBER 21-23,1996 Miller Brewing Company invites multitude of chances to make valuable consumers to ‘Taste the High Life’ contacts. this summer in a national off- premise promotion. AND MUCH MORE! “The smooth taste of High Life Store tours, smaller company CEO programs, special food service has been a part of adult beer sessions-three of the most drinkers’ summer fun for nearly a informative, inspiring and insightful century,” said Chris Mahoney, days you’ll experience all year! assistant brand manager. “This summer, we’re reminding consumers to make High Life and High Life Light part of their summertime parties and events.” The promotion will ran in liquor stores, supermarkets, convenience stores and other off-premise locations, where legal. Materials include a brand-identified inflatable kayak and dangler card, cut outs, case cards, display cards, static stickers and basewraps. The promotion runs through July. Miller Brewing is a wholly owned subsidiary of Philip Morris Companies Inc.

20...... FOOD & BEVERAGE REPORT, JULY 1996 New Products

Healthy Choice Bread Renaissance Cafe Frozen is introduced Filled Pastas offer merchandising. Studies show consumers want “homemade” pasta, healthier products. According to a Gallop Survey, 77 percent of adults are eating a healthier diet than they did pronto! three years ago. Almost 60 percent of reduced-fat users want additional It was Shakespeare who said: “The Renaissance Cafe Frozen Filled reduced-fat products and 90 percent of world is too much with us.” Fast Pastas need no boiling. They are adults now eat low-fat/non-fat forward 400 years and Will didn’t microwaveable and short-cut the time products regularly. Healthy Choice know the half of it. Consumers today from freezer to table to 5 minutes (10 Bread reinforces the Healthy Choice seem positively suffocated by the minutes for stuffed shells). Con Agra, owner of the Healthy invitation to “Eat what you like!” For relentless demands of modem life. Renaissance Cafe Frozen Filled Choice name, has teamed up with more information, contact Metz Little time is available for food Pastas offer gourmet appeal to a wide Metz Bakery to introduce new Healthy Baking Company at (313) 946-4865. preparation in the midst of hectic range of palates, with flavors that Choice Bread. The product line schedules, even for common favorites include: Cheese Ravioli, Beef Ravioli, includes six varieties of bread, as well such as gourmet pasta dishes. Cheese Tortellini, Beef Tortellini, as hot dog buns and hamburger buns. From this culinary problem Chicken Tortellini (Low Fat!), and Con Agra believes that the strength stemmed the “Speed Scratch” cooking Stuffed Shells. of the Healthy Choice name will trend, which satisfies the craving for Now even the most frenetic modem stimulate category growth and vitality gourmet foods while complying to lifestles can make time for the finer by bringing established Healthy today’s demanding schedules. On the things in life, because the Renaissance Choice consumers to the bread aisle. leading edge of this cooking-from- is back: Renaissance Cafe Frozen A major advertising campaign is in Scratch renaissance, are new Filled Pastas. For ordering place, and includes Prime Time TV, Renaissance Cafe Frozen Filled information, call your Pfeister John Rice show’s Pastas. representative. free standing inserts, and in-store Healthy Choice Bread display Cellular one® BRINGS YOU AN OFFER ONLY A SELECT FEW

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FOOD & BEVERAGE REPORT, JULY 1996...... 21 New Products Berry Beery Land O’ Lakes fun activities that they can do when and Cluster hops launches Usually, when you want to enjoy the weather’s agreeable," said T.J. to create a light, the juicy goodness of fresh berries, "Jake” Leinenkugel, president of the crisp, sweet flavored butters you begin by trudging through fields, 129-year old brewery. “We wanted taste. As a battling mosquitoes, pricker bushes to add to our successful line of primary Land O' Lakes continues to lead and cumbersome baskets, and you end seasonal beers," he said. ingredient, the the way in the butter category with the with berry juice all over your fingers. The Leinie’s brewers carefully berries also introduction of Flavored Butter. The With the new Leinenkugel's Berry blended three native Wisconsin contribute a new line will consist of Honey Butter Weiss, Leinenkugel's does all the berries, blackberries, elderberries and unique fruity and Roasted Garlic Butter with Olive prep work for you and the flavor Loganberries. Loganberries, which aroma and add Oil. Test marketed in Chicago and journeys smoothly from the bottle to are not as well known as the others, pink color tones. Pittsburgh, Land O’ Lakes Flavored your mouth, with no mess. are a hybrid of black dewberries and The beer is Butters achieved 100 percent “After a long, cold winter, people red raspberries. The berries are available distribution and scored a high are excited about summer and all the combined with Pale malt, Wheat malt through August. purchase intent. Seventy-four percent of consumers tested would definitely/ probably buy Land O’ Lakes Flavored Butters. The respondents cited convenience, taste, usage, and the Land O’ Lakes name as the key reasons. Michigan’s Leader Land O' Lakes Flavored Butter will satisfy the consumer’s growing in taste preference for honey and garlic flavored foods. The convenience of using Land O' Lakes Flavored Butter Liquor Liability for everything from toast in the morning to sauteed shrimp at night for 8 years running! will appeal to consumers with today’s hectic schedules. The trade will be pleased with the flavored butter as it Rated B+ (Very Good) brings excitement to the category with by A.M. Best added profitable volume. Land O’ Lakes Butter is the #1 branded butter in the U.S. with a 97 Our outstanding service has made us #1 percent brand awareness. Over 50 percent of American households have a Land O’ Lakes product in their kitchens and rate Land O’ Lakes • Competitive Rates products as excellent with a rating of 4.6 out of 5, according to Jim Aarsvold, National Sales, Land O’ • Endorsed by AFD for 8 consecutive years Lakes, Inc.. Ready To Say Goodbye • Never Assessable, no deductibles, policy fees To Your Old Car? or surplus lines tax

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22...... FOOD & BEVERAGE REPORT, JULY 1996 Money in your Pockets

Practical advice on saving energy from Detroit Edison Cut your refrigeration costs Manage your Refrigeration counts for nearly 40 a 20 to 25 percent reduction in energy 60 percent), glass doors are most refrigeration costs percent of the annual energy use in use and a savings payback of less than effective. With installation costs When it’s time to replace your the average grocery or supermarket. one year. running $150 to $200 per linear foot, refrigeration equipment, shop You can reduce the amount you spend • Clear plastic strip curtains contain however, they’re also a more carefully, purchase the right size on refrigeration by taking advantage refrigerated air yet allow shoppers to expensive energy-saving method. equipment for your needs and look of these energy-saving tips. view and access the contents of the Typical payback averages five to 10 for high EER (energy efficiency cooler/freezer. You can reduce years. ratings). Maintain, upgrade, replace Maintenance means savings energy use 30 to 40 percent; a simple To determine the best upgrade —they’re all part of managing your Routine cleaning and regular, payback of one to two years can option for your system, be sure to energy expenditures most professional tune-ups keep your normally be expected. consult a refrigeration contractor. effectively and reducing your equipment performing at peak • For optimal energy savings (50 to overall energy bill. efficiency. You save energy and prevent expensive repairs and breakdowns. While a refrigeration contractor is needed to perform technical tune-up measures, there are several maintenance activities you can easily do yourself. • Clean/vacuum evaporator coils, motors, pumps, fan blades, compressor and condenser coils regularly. • Set controls only as low as necessary to preserve the food and make it appealing to shoppers. Go ahead • Avoid overloading. Overstocking causes units to work harder and longer and may result in product and deterioration. pop • Reduce air leakage from enclosed refrigeration units by maintaining the rubber gaskets on all cooler/freezer the question. doors. Test the seal by closing the door on a dollar bill. If the door cannot hold it in place, the gasket Questline has the answers to your tough ques­ should be replaced. tions on lighting, HVAC, refrigeration, waste man­ • Adjust tension and alignment of agement, and recycling. Everything you need to fan belts as needed and replace worn belts. know to help your store increase productivity, • Lubricate motors, pumps and fans reduce overhead costs and stay competitive. according to manufacturers’ specifications. Call them. It's quick, easy and free for • Check compressor oil level, and Detroit Edison business customers. regularly inspect both the compressor Just think of it as your direct link to the and refrigerant lines for leaks. top experts in energy technology. And By simply cleaning a dirty evaporator and condensor, you can one more way we're providing energy increase refrigeration capacity by solutions for you. nearly 23 percent and reduce energy use by up to eight percent. Combine an annual, professional equipment tune-up with your own do-it-yourself maintenance to realize even greater savings.

Upgrade open cases Open refrigerated cases provide the most convenient access to products for shoppers but are the most expensive to operate. Vehicle reach- in cases are especially inefficient. To reduce energy use and operating costs, consider adding night insulation, plastic strip curtains or glass doors. • Place rigid foam panels over open cases during non-business hours to contain cooled air and reduce the load on the system. Night insulation offers

FOOD & BEVERAGE REPORT, JULY 1996...... 23 Guest Comments

Beer and wine by mail Practice not fair to Michigan’s licensed businesses

shipments into Kentucky. By Dennis Hybarger, We don’t have a firm number clearly acknowledged the Here in Michigan, the Vice President, on the tax losses, but it has been authority the states have under Enforcement Division of the Michigan Beer and Wine reported that mail order the 21st Amendment. The Michigan Liquor Control Wholesalers Association shipments for fine wine may run Webb-Kenyon Act prohibits a Commission has been as high as 35-40 percent of their person from shipping or attempting, with varying degrees Doesn't it upset you when volume and that beer by mail transporting an intoxicating of success, to get these mail someone you are competing with sales run in the $10’s of millions. liquor into a state in violation of order firms to comply with doesn’t follow the “rules” of the While the loss of taxes is a law of that state. However, the Michigan law. The MB&WWA game? That’s how most people significant, it is the loss of problem with the Webb-Kenyon Act is it does not have any has been sending every flyer and who are “licensed” to sell beer, advertisement we find regarding wine and spirits in Michigan feel beer and wine by mail schemes when they hear about some “While the loss of taxes is significant, it is the to the Enforcement Division and company selling these products loss of ‘control’ that is staggering.” asking that they investigate. through the mail. We get Maybe it’s time for Michigan- inspected, get licensed, pay our based organizations representing taxes, follow the law and end up “control” that is staggering. The penalties. The Commonwealth of licensed businesses to get having to compete with persons question the licensed industry Kentucky recently passed a law together, educate our elected who do none of those things. It has is: What can be done to making it a felony to ship beer, state Legislature on this issue just isn’t fair! bring these businesses into wine or spirits directly to a and attempt to get a law passed Currently, it seems that the compliance with the law? consumer. In response to this similar to the one which passed number of out-of -state Unfortunately, the question is new law, a number of California in Kentucky. businesses who are getting into easier to ask than to answer. wineries are boycotting Enough is enough! “beer and wine by mail” are Under the 21st Amendment to doubling each day (whether the the United States Constitution, orders are placed through an 800 the individual states were given number or through the Internet). authority to control the alcoholic 5 Great Reasons Why Most of these companies don’t beverage traffic within their know if they are selling to borders. The second paragraph Membership som eone under 21 years o f age reads: “The transportation or in the Associated Food or if their beer, wine and spirits importation into any state, are being delivered to someone territory, or possession of the Dealers Makes “CENT$”: under 21 years of age. They do United States for delivery or use know they are not licensed in therein of intoxicating liquors, in • BLUE CROSS BLUE SHIELD/BLUE CARE NETWORK most of the states in which they violation thereof, is hereby OF MICHIGAN do business and they know that prohibited.” With the recent 30% premium reduction, there's no better time than they are not paying excise and The federal government, by now to call AFD to receive a quote on the various Blue Cross Blue Shield /Blue Care Network of Michigan programs. Choose from passing the Webb-Kenyon Act, sales taxes. Blue Cross Blue Shield Traditional, PPO or HMO plans. - AMERICAN EXPRESS MONEY ORDERS AFD members can receive up to 25% savings on money order pricing and receive special savings on American Express Illegally imported equipment. • CELLULAR ONE MOBILE PHONE SERVICE— AFD members receive substantial discounts for both new product confiscated subscribers and existing customers. • MONEY GRAM Create a traffic builder while increasing your profits with AFD's A four-month investigation by the Michigan Liquor Control money wire service available through Money Gram. Offer your Commission (MLCC) Enforcement Division led to the customers a great service whether they want to wire money across confiscation of 700 cases of various illegally imported micro- town or across the country. brewed beers. The violating organization used a Specially - AMERITECH PAY PHONE PROGRAM AFD members can take advantage of a 20% commission through Designated Merchants (SDM) license and operated as a Beer of Ameritech's cost-free program. Commissions are based on your the Month type club to illegally import beer into Michigan from pay phone's gross revenue. around the nation. The MLCC Enforcement Division is conducting an assessment For more information on these and other AFD benefits, please of the evidence in order to submit the appropiate liquor law call Judy Mansur at the AFD office at (810) 557-9600. violations, as well as an audit of the company’s sales records to determine if the SDM still qualifies. ASSOCIATED FOOD DEALERS OF MICHIGAN

24...... FOOD & BEVERAGE REPORT, JULY 1996 Coca-Cola Cont. from page 1. our participation in this program ill qualify you for Coca-Cola Olympic wearables and an exciting sales contest. The three tores which generate the largest conations under this program will vin the following prizes: first prize wins 50 cases of free product, second wins 30 cases and third wins 15 cases. With Coca-Cola’s sponsorship of the Summer Olympics and their Red Hot Olympic Summer under he cap instant prize program, here’s sure to be increased consumer demand for these products. So, “fill the barrel" and improve profitability while helping two very worthy causes. Smugglers “haul” in Alternating Hemiplegia is a little known, debilitating disease that affects its victims from early contraband cigarette profits childhood throughout life. Symptoms include developmental delay, episodes of paralysis, Since Michigan’s tax on cigarettes rose to $7.50 epilepsy, and varying degrees of mental retardation. The per carton in May 1994, the doors opened wide to a Alternating Hemiplegia foundation was established to $145 million smuggling market that’s still growing. raise funds for research into the causes and possible treatment of this disease. • With the help of generous donors the first AH research project in the world was established in 1995 here in Michigan. The AFD Scholarship Fund aids members, employees, and their families in pursuit of their educational goals. AFD and Coca-Cola Bottling Company, in addition to Budweiser and WRIF - FM, will also be sponsors of the "Rock ‘n’ Blues Festival" which will take place Saturday, July 27 at ü Each truck like this, filled with contraband cigarettes, crossing Greenmead Park in Livonia. The into Michigan “earns” $100,000 in illegal profits for smugglers. free event is called the 1st Annual Budweiser and WRIF - FM Rock ü Each truckload like this means Michigan loses n’ Blues Festival. It will benefit AHF by providing funds for $265,000 in cigarette and sales taxes while education and research as well as honest store owners lose customers, income and jobs. making as many people as possible aware of the disease. The "Rock ’n’ Blues Festival" ✓ Michigan’s high tax sends a message that “crime pays.” will feature modem, classic rock, While the growing underground market provides and traditional blues artists easy access to kids. performing together in a celebration of this truly American art form. The event will raise Don’t let Michigan be taken over by criminals. funds through sponsorship commitment and money raised Help us do something about it! from parking concessions and beverage sales. If you can contribute to this Call the Michigan Coalition Against Crime and Smuggling worthy cause please call Mike at (810) 625-0098 Watts at (313) 459-6969.

FOOD & BEVERAGE REPORT, JULY 1996. 25 Farmer Jack brings Americans Soap Opera Fun Fair to Detroit want tort Today’s hottest soap opera stars for Saturday and Sunday, September telephone the Fun Fair Hotline at (800) will be packing their bags and heading 21-22, with the newly-created Fun 431-7002 for tickets and information. reform to Detroit to meet loyal fans from Fair Dinner Showcase With the Stars Farmer Jack is a division of A & P, Michigan, Canada and across the on Friday, September 20. one of the largest supermarket A recent survey by a major United States during this fall’s Soap The soap star-studded weekend is a operators in North America with 1,014 insurance concern indicates that the Opera Fun Fair, scheduled for fan’s delight, with over 40 of stores in 23 states, the District of vast majority of Americans feel that September 20-22 at Cobo Arena, in daytime’s hottest stars coming Columbia and Ontario, Canada, under liability tort reform is long overdue dowmtown Detroit. together for a weekend of autograph the A & P, Waldbaum’s, Food and that the courts, lawyers and Presented by Farmer Jack signing, photographs, conversation Emporium, Super Fresh, Farmer Jack, juries are out of control. Supermarkets, Soap Opera Fun Fair, and a host of special events. Kohl’s Dominion, and Miracle Food The survey indicates that 86 the largest public gathering of soap In addition to purchasing tickets at Mart trade names. percent of Americans polled favored opera stars in the country, is scheduled Farmer Jack Supermarkets, fans may putting an end to large awards and 70 percent support punishing attorneys who file frivolous lawsuits. During a six week period, July 29 - The survey also found: 97.2 percent opposed the decision for September 16, 1996, the grocery the plaintiff in a case in which the industry will be supporting the fight consumer received an electric shock from a wet hair dryer, 92.6 against neuromuscular disorders, percent disapproved of the including ALS (Lou Gehrig's disease), decision in the now notorious “hot coffee” McDonalds case; 80.9 through MDA’S AISLES OF SMILES percent disapproved of individuals program. who sue homeowners after they fall on icy sidewalks that have Please refer to the back page of this issue for the list of participating already been shoveled; and 79.7 percent were against suits alleging manufacturers whose products will raise funds to support the Muscular eye strain from computer screens Dystrophy Association. By promoting these products as part of AISLES OF at work. SMILES, you’ll be helping MDA provide important services to people with More than 90 percent interviewed felt that attempts to Muscular Dystrophy in Michigan. MD reform the laws will fail and that provides help and hope to individuals the awards will increase. All and families through its clinic programs agreed that their premiums will increase as a result. In spite of this located in Detroit, East Lansing, and other public opinion polls Farmington Hills, Flint, Grand Rapids, indicating overwhelming public Kalamazoo, Marquette and Midland. support for change, the White House has twice this year vetoed MDA also funds research programs at the minimalist attempts at reform, University of Michigan, Michigan State stating that they were anti­ University and Wayne State University. consumer. The president indicated that he will sign legislation "when The highlight of the year for young Congress gets it right.” people 6-21 years old is MDA’s summer camp program, with fine week-long sessions held throughout the state, at no cost to the children attending. Help now, and hope for the future. That’s what you are providing to families with Muscular Dystrophy when you support Aisles of Food for thought Smiles. Q: How many managers does it take to change a light bulb? A: We’ve formed a joint task force to study the ongoing problem of why light bulbs bum out. We feel it is very important, that we determine what we, as supervisors, can do to improve efficiency by finding ways for the bulbs to work smarter, not harder.

Q: How many programmers does it take to change a light bulb? A: None, that’s hardware.

26...... FOOD & BEVERAGE REPORT, JULY 1996 Nabisco Nabisco expects to see growth in Cont. from page 12. the cookie and cracker category Michigan legislature approves through its innovative new products, four to 17 regions. as well as increased profitability for new drivers’ licenses with “This enables us to be closer to our retailers. markets and more reactive to customer “There hasn’t been any new news magnetic strip and retailer needs,” said Disrude. in the cookie and cracker business. The new Detroit region Both the Michigan Senate and and ID checking for age- This is a big innovation for the encompasses the entire state of House approved H.B. 4541 and restricted products easier for category, and I don’t see anything else Michigan with the exception of the 4285 allowing the Secretary of retailers. The legislation was like it happening for a long time,” said Upper Peninsula, the majority of State to imprint each individual’s delayed in the Senate due to Disrude. Indiana and the northern tip of Ohio. state driver’s license and ID card privacy concerns. Efforts to Nabisco’s new products have With 120 sales representatives and with a magnetic strip to record a amend the bill failed, and already been launched in the New nearly 400 merchandisers in the person’s name, birthday and state lawmakers indicated they will England states, and will be available in region, Nabisco hopes to develop number. The front of the card address privacy issues in future Michigan and Indiana on August 26. closer contact with retailers, including will contain a digitized signature legislation. Implementation of Your Nabisco representative will be small-volume stores. and photograph. The system the new cards is scheduled to seeing you soon. Nabisco has a strong customer may help make check cashing begin in 1997. service network and continues to be a Direct Store Deliverer, which the company will rely on to ensure all of its new products make it onto store shelves this year. MARIE BRIZARD MOHAWK “It takes people to get our presence WINES & SPIRITS, U.S.A. DISTILLED PRODUCTS there. Our presence is there with our customer service network. And we have a great DSD which will execute our innovation at the store level,” said Dave Augustine, regional manager of customer service and operations.

ROUTE SALES POSITION: We are seeking an aggressive Route Sales person to join our com pany. We are a snack food m anufacturer offering a full time Route Sales Position - Experience counts, Good Driving Record required, Good Benefits. Send Resume to: Sales Department, P.O. Box 339, Hazel Park, Ml 48030.

SPECIALTY FOOD AND BEVERAGE SALESPEOPLE. How would you like to be part of the fastest growing Specialty Food and Beverage D istributor in the Midwest? If you are a hardworking, self- IS PROUD TO BELONG TO THE motivated, aggressive individual willing to be a pan of this rapidly growing organization, please apply now. Positions are available today throughout Michigan and Ohio for goal oriented people. This full service outfit pays excellent wages based A ssociated on both salary and commission. A complete benefit package is also included. If you would like to join this exciting team, please reply quickly to: Sales Manager, c/o Kramer Foods Company, P.O. Box Food 7033, Troy. Ml 48007-7033

FOR SALE— Party store, Central M ich ­ igan location. Liquor, Lotto, pizza D ealerships franchise— $395,000. Possible land con­ tract. Call Larry Jacobs at (810) 646-7701.

CONVENIENCE STORE EQUIPMENT FOR SALE— Entire contents of 3,000- of Michigan square-foot full-line convenience store. 11- door reach in/walk in cooler, 5-door display freezer, deli case, gas range with grill and 2-door oven, shelving, etc. Like new. Must sell. Call Mike at 810-626-9099.

SUPPUERS: Looking for ways to increase your market visibility? Let the CONGRATULATIONS ON AFD show you how. Promotional opportunities through membership limitless. Call Dan Reeves at (810) 557- 9600 the Sch o larsh ip Fund!

W ANTED: Associated Food Dealer members If you or someone you know © 1996 M ane Bnzard W ines & Spints, U.S_A., Princeton, M N can benefit by joining the AFD. please call Dan Reeves at (810) 557-9600.

FOOD & BEVERAGE REPORT, JULY 1996...... 27 MIOSHA safety standards discussed at meeting

Ten most common MIOSHA problem areas

1. Part 6. Fire exits 2. Part 39. Design safety standards for electrical systems 3. Part 1. General rules 4. Part 85. Lockout/Tagout 5. 1910.1200 Hazard communication/right-to-know 6. Part 2. Floor & wall openings, stairways & skylights 7. Part 11. Recordkeeping 8. Part 33. Personal protective equipment 9. Part 21. Powered industrial trucks. 10. Part 7. Guards for Dower transmission

AFD members learn how to prepare for a MIOSHA inspection MIOSHA safety and by Michele MacWilliams

On June 17, AFD hosted a seminar to reach out to businesses so that they health checklist conducted by the Michigan can be proactive in their safety Department of Labor concerning standards. The following is a list of items that employees the proper way to lift MIOSHA safety standards. The "We want to make sure that food should be included in your safety and objects. Improper lifting, twisting, ar seminar was held as an educational retailers are aware of their health and health training. It is not meant to be bending cause numerous back injurie program, to inform retailers of safety responsibilities and acquaint all inclusive. It merely illustrates This training should also include bad MIOSHA regulations and give them them to common hazards," Everett suggestions on how to alleviate added. some of the subject material that can injury prevention. Employees should potential safety hazards and avoid For more information on and should be incorporated into an be aware of the stresses imposed to the penalties. MIOSHA's revised standards, Michael employee safety and health training lower back by improper sitting and Seminar presenters were Michigan Everett welcomes your call. He can be program at your company. standing. They should also be aware Department of Labor Supervisor reached at (517)332-1809. Proper Lifting Technique: Teach of the benefits of back exercises. Michael Everett and Occupational Personal Protective Equipment: Safety Consultant Karen Odell. Teach affected employees about the They encouraged AFD attendees to MIOSHA Telephone Directory hazards they encounter and the proper implement a program that provides Department of Labor adequate policies, procedures and use of the personal protective General Industry Safety Division practices that protect their employees equipment they are required to use. Lansing office...... (517) 322-1831 from, and allows them to recognize, Tell and show them how they acquire Enforcement of occupational safety standards food-related safety and health hazards. it in the workplace. Eye protection, Construction Safety Division Effective the beginning of this year, Lansing office...... (517) 322-1856 hearing protection, head protection, MIOSHA changed some of the safety Enforcement of construction safety standards foot protection, chemical protection enforcement procedures in order to Safety Education & Training Division and hand protection are some areas enhance employer good faith efforts Lansing office...... (517) 322-1809 that should be included. and resources. Everett and Odell Safety training program, safety literature Chemical Hazards: Teach outlined these changes, which came Standards Division employees the basics of chemical about as an effort to address concerns Lansing office...... (517) 322\ 45 raised by employers wishing to come hazards (Hazard Communication) and Distribution, promulgations and amendments to standards into compliance in a less adversarial the proper method of handling and Appeals Division using chemicals. Explain how the environment. Lansing office...... (517) 322-1297 Jim Garmo, owner of Galaxy Foods Presenting department’s position on contested MIOSHA citations chemicals are to be used safely and in Ypsilanti, was pleased to hear this Employee Discrimination Division what to do to minimize the hazards to and said all the information he gained Detroit office...... (313) 256-3620 themselves. from the two-hour seminar was useful. Investigates complaints on denied rights as granted by MIOSHA Proper Use of Tools and In fact, he believes that it will save MIOSHA Information Division Equipment: Teach the employees the him thousands of dollars. Lansing office...... (517) 322-1851 safe and proper use of all tools and Handouts at the seminar included a MIOSHA data and recordkeeping forms equipment they are expected to use of sample safety program and important Fatality Hotline operate. information on avoiding slips and 8 a.m.-5 p.m. Mon.-Fri...... (517) 322-1817 Safe Vehicle Operation: Teach falls, power lock-outs, hand protection After 5 p.miHolidays/Weekends...... (517) 322-0333 and safe-lifting techniques. The All worker fatalities and catastrophes must be reported within 48 hours. affected employees the proper packet also included order forms for Wage & Hour Division operation of all vehicles that they are written material that will aid with Lansing office...... (517)322-1825 MIOSHA compliance. Enforcement of Employment Standards See MIOSHA Everett said the seminar is designed page 29.

28.....FOOD & BEVERAGE REPORT, JULY 1996 “Michigan Lottery retailers have winning a cash prize. Odds of MIOSHA determined. expressed support of Michigan’s winning the jackpot are about 1 in 53 Cont. from page 28. Sam Dallo, owner of In' N' Out in foray inlo a new territory of bigger million. Pontiac is optimistic about the new' jackpots, more ways to win and authorized and expected to operate. The cost of the game is $ 1 per play, multi-state game. ‘T think it should do more cash prizes. With such Training should also include defensive in which players will choose five fine, especially when the Lotto jackpot interest already generated for the driving techniques. numbers from 1 to 50, and one number is large, says Dallo. “Other multi-state debut of "The Big Game" this fall, from I to 25. An “easy pick" feature Emergency Procedures and jackpots have drawn big numbers of retailers can expect increased store will also be available, in which the Safety Rules: Teach employees the players and I think ours will too," he traffic, higher sales, and increased computer chooses the numbers for general principles of portable fire adds. Ticket sales for "The Big commissions," Martin adds. players. Game" are planned to begin August He believes "The Big Game" is extinguishers use and the hazards Drawings will be held on Friday 31, with the first drawing scheduled both the Michigan Lottery’s involved with incipient stage fire evenings, tentatively scheduled at for September 6. response to players’ requests for a fighting. Make sure all employees 11:30 p.m. EST. The broadcast will As long as customer demand new, exciting game, and a understand ALL emergency originate from Chicago’s Superstation persists, the new game will not affect realization of the benefits a mega­ procedures (fire drills, exit locations, WGN-TV, and will appear on a the current lineup of Michigan Lotlery jackpot, multistate game could etc; network of stations still to be games, including the Michigan Lotto. provide for Michigan. Teach employees how to report all accidents and injuries and how to obtain medical or first aid treatment. Teach employees all applicable safety rules and regulations. Who is Michigan's Best Bagger? Slips, Trips, and Falls: Teach employees to recognize slip, trip, and (all hazards and methods to avoid There's only one way to find out - enter the them. Proper Use of Ladders and Other 1996 Michigan Best Bagger Contest. Climbing Devices: Teach employees You'll make your store (and your m other) proud! the safe and proper use of ladders and other climbing devices including safe and proper use of attachments on Wednesday Powered Industrial Trucks (if used). Electrical Hazards: Teach employees basic electrical safety and August 7,1996 how to identify and avoid basic electrical hazards. Lansing Mall • Lansing, Michigan Pinch Points: Teach employees the hazards of pinch points and how to recognize and avoid them. W HO CAN ENTER? Power Lock Out/Control of HOW ARE CONTESTANTS JUDGED? The competition is limited to the first 36 entries Hazardous Energy Sources: Teach On the following criteria: speed, proper "bag build received; only one contestant per company. Y'our mg’’ technique, number of bags used, distribution employees to lock out powered company must be a member of the Associated Food of weight between hags, and style, attitude and equipment poor to repairing or Dealers of Michigan or the Michigan Grocers appearance. servicing any equipment. Association to be eligible. HOW DO I ENTER? Y'ou can enter if you are a regular full- or part-time Sec your store manager for details Additional Lottery employee whose normal job duties include bagging information can be obtained by calling MGA at (i.e. cashier or service clerk) Cont. from page 1. I -800 947-6237 or AFT) al 1 -800-666-6233.

Schools Sponsored By: "The Big Game" is expected to Blue Cross Blue Shield of Michigan generate more than half-a-bill ion BUNZ-Detroit dollars in annual lottery sales for the Cellular One five participating stales combined. All Paul Inman Associates net res enoes generated by the game in Spartan Stores, Inc. Michigan will go directly to the stale School Aid fund, which benefits H osted By: Michigan public schools Michigan G rocers Assoc iation Jackpots for the new game will Associated food Dealers of Michigan begin at a guaranteed $4 million. Uatery directors predict jackpots could exceed SSO million once the game gets under way "The Big Game" pros ides nine different ways to am cash prizes, with approumate overall odds of 1 in 22 of

FOOD A BEVERAGE REPORT. JULY 1996....29 SUPPORT THESE AFD SUPPLIER MEMBERS

Dscar Mayer & C om pany...... (810)488-3000 BAKERIES: Wolverine Cigar C om pany...... (313) 554-2033 Thomas P. Soltys, CPA ...... (616) 698-8855 3elkie Meat Processing...... (906) 353-7479 Tclecheck Michigan, Inc...... (810) 354-JOQO Ackroyd's Scotch Bakery & Sausage.... (313) 532-1181 lay Pleva Products...... (616)228-5000 Transactive Corporation...... (404) 381-6747 Archway Cookies...... (616) 962-6205 smith Meal Packing, Inc...... (313) 458-9530 Travelers Express Co...... I 800 328-567J Awrey Bakeries, Inc ...... (313) 522-1100 lATERING/HALLS: Southern Sausage, Inc...... (313) 369-8902 Ultracom Telecommunications...... (810) 350-2020 Dolly Madison Bakery ...... (419) 691-3113 'ountry House Catering...... (5 17) 627-2244 Strauss Brothers Co...... (313) 832-1600 Vend-A-M atic...... (810) 585-7700 Interstate Brands Corp...... (313) 591-4132 imerald Food Service...... (810) 546-2700 Swift-Eckrich...... (313) 458-9530 Voice Mail Systems, Inc...... (810) 398-0707 Koepplinger Bakeries, Inc...... (810) 967-2020 jourmet House. Inc...... (810) 771 0300 Texas Brand. Inc...... (708) 526-0620 Western Union Financial Serivces...... (810) 740-3520 Oven Fresh Bakery...... (313) 255-4437 Karen's Kafe at North V alley...... (810) 855-8777 Winter Sausage Mfg., Inc...... (810) 777-9080 Whitey's Concessions...... (313) 2789-520? S & M Biscuit D istributing...... (313) 893-4747 Jutntion Services...... (517) 782-7244 Wolverine Packing Company...... (313) 568-1900 Wolverine Real Estate Senvces...... (810) 353-7800 Schafer Bakery ...... (810)294-9166 Anna's of Sterling...... (810) 978-3880 Sunshine/Salemo...... (810) 352-4343 louthfield M anor...... (810) 352-9020 MEDIA: STORE SUPPLIES/EQUIPMENT: Tavstec Bakeries...... (810) 476-0201 it George Cultural C enter...... (810) 335-8869 it. Mary's Cultural C enter...... (313) 421-9220 The Beverage Journal...... 1-800-292-2896 A & B Refrigeration...... (313) 565-2474 rma's Catering ...... (810)949-2280 Booth Newspapers...... (6 16) 459-1567 All-amencan Cash R egister...... (313) 561-4141 BANKS: C&G Publishing. Inc...... (810) 756-8800 Ameri-Copy...... I 800-888-1683 Comenca B ank...... (810) 370-5204 Daily Tribune...... (810) 541-3000 Belmont Paper & Bag Supply...... (313) 491-6550 First Federal of M ichigan...... (313) 965-1400 DAIRY PRODUCTS: kmerican Dairy Association...... (517) 349-8923 Detroit Free Press...... (3 13) 222-6400 Bollin Label System s...... I 800-882-5140 First of America—S.E.M ...... (810) 399-5501 Brehm Broaster S ales...... (5 1 7 ) 427-5858 Jcmca Food S ervice...... 1-800-688-9478 Detroit N ew s...... (313)222-2000 Greenfield Mortgage Co...... (313) 274-8555 Detroit Newspaper A gency...... (313) 222-2325 Brinkman Safe...... (810) 739-1880 Madison National Bank...... (810) 548-2900 Detroit City Dairy ...... (313) 868-5511 jolden Valley D airy ...... (810) 399-3120 Gannett National Newspapers...... (810) 680-9900 Cool Industries...... (313) 343-5711 Michigan National Bank ...... 1-800-225-5662 Macomb D aily...... (810) 296-0800 DCI Food Equipm ent...... (313) 369-1666 N.B.D., N.A...... (313) 225-1581 ndependent Dairy Inc...... (313) 246-6016 Michigan Chronicle...... (313) 963-5522 First National Pallet R ental...... (314)469-2211 Standard Federal Bank ...... (810) 637-2543 ^ondon's Farm Dairy ...... (810)984-5111 McDonald Dairy C o...... (517)652-9347 WDIV-TV4 ...... (313)222-0643 Hobart Corporation...... (313)697.3070 MMI Distributing...... (3 1 3 ) 582-4400 Melody Farms Dairy Company...... (3 13) 525-4000 WJBK-TV2 ...... (810) 557-2000 BEVERAGES: Metro Equipment Inc...... (313) 571-6655 U.lk O M at...... (313)864-0550 WWJ-AM/WJOI F M ...... (313) 222-2636 Absopure Water Co...... I -800-334-1064 Michigan Bale Tie C om pany...... ( 313)925-1196 3omte Dairy...... (810) 589-7700 WWWWAMTM ...... (313)259-4323 Action Distributing...... (810) 591-3232 Midwest Butcher & Deli Supply...... (810) 689-2255 stroh's Ice C ream ...... (313) 568-5106 American Brokers Association...... (810) 544-1550 Murray Lighting C om pany...... (313) 341-0416 Superior Dairy In c...... (810) 656-1523 NON-FOOD DISTRIBUTORS: Anheuser-Busch Co...... (810) 414-2283 North American Interstate...... <810) 5431666 Tom Davis & Sons D airy...... (810) 399-6300 Advanced Formula Products, Inc...... (313) 522-4488 Arizona Beverages ...... (810) 777-0036 Albion Vending...... (517) 629-3204 Refrigeration Engineering, Inc...... (6|ft) 453-2441 Bacardi Imports, Inc...... (810) 489-1300 The Rib House...... (313)274-7800 EGGS & POULTRY: Items Galore, Inc...... (810) 774-4800 Bellino Quality Beverages, Inc...... (313) 946-6300 Ludington Distributors...... (3 13) 925-7600 Sales Control Systems...... (810) 356-0700 The Boston Beer Com pany...... (3 13) 44 1 -0425 Linwood Egg Company ...... (810) 524-9550 Saxon, Inc...... (810) 398-2000 Loewensicin Poultry...... (3 13) 295-1800 Brooks Beverage Mgl., Inc...... (616) 393-5800 POTATO CHIPS/NUTS/SNACKS: TOMRA Michigan...... (810) 589-0700 Brown-Forman Beverage C om pany.....(313) 453-3302 Better Made Potato Chips...... (313) 925-4774 Cadillac C offee...... (313) 369 9020 FISH & SEAFOOD: WH0LESALERS/F00D DISTRIBUTORS: Detroit Popcorn Company ...... 1-800-642-2676 Canadian Arctic Beverage...... (416) 676-0201 Salasnck Fisheries...... (3 13) 567-2000 Bremer Sugar...... (616) 772-9100 Frito-Lay, Inc...... I-800-24FRITO Canandaigua Wine Co...... (3 13) 753-5673 Tallman Fisheries...... (906) 341-5887 Capistar. Inc...... (517)699-3605 Central Distributors...... (313)946-6250 Waterfront Seafood Company...... (616) 962-7622 Gcrmack Pistachio Co...... (313) 393-2000 Capital Distributors...... (313) 369-2137 Coca-Cola Bottlers of M l...... (313) 397-2700 Kar Nut Products Company...... (810) 541-7870 Central F o o d s...... < 3 1 3) 933-2600 Consolidated Wine & S p irits...... (810) 772-9479 FRESH PRODUCE: Michigan Popcorn & Fast Food Supply (313) 861-3535 Dan French Inc...... (810) 544-1740 Coors Brewing Co...... (313) 451-1499 Aunt Mid Produce Co...... (3 13) 843-0840 Nikhlas Distributors (C abana)...... (3 13) 571 -2447 Detroit Warehouse Co...... (313) 491-1500 Decanter Im ports...... (810) 344-6644 E>ctroil Produce Term inal...... (313) 841-8700 Variety Foods, Inc...... -.(810) 268-4900EBY-Brown, Co...... I H00 532-9276 E & J Gallo W inery...... (810) 643-0611 Sunnyside Produce...... (313) 259-8947 Vitner Snacks...... (3 13) 365-5555 Family Packing Distributors...... (810) 644-5353 Eastown Distributors...... (313) 867-6900 V itale Terminal S ales...... (313) 843-4120 Foodland Distributors...... (313) 523-2100 Everfresh Beverages...... (810) 755-9500 PR0M0TI0N/ADVERTISING: Garden Foods...... (3 1 3 ) 584-2800 Fay go Beverages. Inc...... (313)925-1600 ICE PRODUCTS: Advo System ...... (313) 425-8190 Gourmet International, Inc...... 1-800-875-5557 Frankenmuth Brewery...... (517)652-6183 America's Ice, Inc...... (313) 491-9540 Intro-Marketing...... - ...... (810) 540-5000 H & O Distributors...... (313) 493-0011 General Wine & Liquor...... (3 13) 867-0521 Midwest Ice...... (313) 868-8800 J.K. Kidd & Co...... (810)647-6601 Hamilton Quality Foods...... (3 1 3 ) 728-1900 General W ine...... (313) 867-0521 Union Ic e ...... (313) 537-0600 J.R. Marketing-Promotions...... (810) 296-2246 The Happy Hive...... (313) 562-3707 Great Lakes Beverage...... (3 13) 865-3900 JDA Associates...... (313) 393-7835 I & K Distributing...... (313 ) 491-5930 Great Lakes Marketing...... (313) 527-1654INSECT CONTROL PJM Graphics...... (313) 535-6400 J.F. W alker...... (517) 787-9880 Guinness Import C om pany...... (810)786-9176 Rose Extermination (Bio-Serv)...... (313) 588-1005 Safeguard Business Systems...... (810) 548-0260 Jerusalem Foods...... (313) 538-1511 Heublem ...... (313) 594-8951 Stanley's Advertising & Dist...... (313) 961-7177 Kehe Food Distributors...... I 800-888-4681 Kramer Foods Company...... (810) 585-8141 Hiram Walker & Sons, Inc...... (810) 948-8913INSURANCE: Stephen's Nu-Ad, Inc...... — (8 10) 777-6823 House of Seagram ...... (810) 262-1375 Lipari F o o d s...... (810) 469-0131 Alphamerica Insurance Agency...... — (810) 263-1158 Mclnemey-Millere Bros...... (3 1 3 ) 83 3-8660 Hubert Distributors. Inc...... (810) 858-2340America O n e ...... (517) 349-1988 RESTAURANTS: Midwest Wholesale Foods...... (810) 744-2200 Intrastate Distributing...... (313) 892-3000American Principal Group ...... (810) 540-8450 The Golden M ushroom...... (810) 559-4230 Miesel/Sysco Food Service...... (313) 397 7990 J. Lewis Cooper Co...... (313) 835-6400Arabo & Arabo Insurance Assoc...... (810) 352-1343 Mucky Duck Mustard Co...... (810) 683-5750 L & L Wine W orld...... (810) 588-9200Blue Cross/Blue Shield...... 1-800-486-2365 SERVICES' Norquick Distributing Co...... (313) 522 1000 Lifestyle Beverage Corp...... (708) 503-5433Capital Insurance Group ...... (810) 354-6110 AARMCO Security...... (810)968-0707 Lotts Distributors...... (313) 336-9522 A Catered Affair...... (3 13) 393-5311 Northwest Food Co. of M ichigan...... (313) 368-2500 Core Source...... (810) 792-6355 Riviera Food Corp...... (313 ) 538-3020 Metro Beverage Inc...... (810) 415-9599Gadaleto. Ramsby & Assoc...... (517) 351-7375 A.rPage...... (810) 547-7777 Miller Brewing C om pany...... (414)259-9444 Akram Namou, C.P.A...... (810) 557-9030 Robert D. Arnold & Assoc...... (810 ) 635-8411 Golden Dental ...... (810)573-8118 S. Abraham & Sons...... (810) 754-0220 Mohawk Distilled Products...... 1-800-247-2982 Great Lakes Insurance Services...... (810) 569-0505 American Express...... 1-800-533-2222 Ext. 6362 Nestle Beverages...... (810) 380-3640 American M ailers...... (313) 842-4000 Sackell R anch...... (5 1 7 ) 762-5049 Health Alliance P lan ...... (810) 552-6000 Sam's C lub...... (810) 588-4407 O J. Distributing...... (313) 582-2152 IBF Insurance Group. Inc...... (810) 354-2277 Ameritcch Pay Phone Services...... I-800-441-1409 Oak Distributing Company...... (810) 674-3171 Bcllanca, Beattie, DeLisle...... (313) 964-4200 Sandler-Stone Co...... (810)674-1100 Kanter Associates...... (810) 357-2424 Scot Lad Foods. Inc...... (419) 228-3141 Pabst Brewing Co...... (810) 887-2087 Frank McBndc Jr.. Inc...... (810) 445-2300 Buitcn Tamblin Steensma & Assoc...... (616) 949-0490 Paddington Corp...... (313) 345-5250 Cellular O n e...... *...... (313) 590-1200 Sherwood Foods Distributors...... (313) 366-3100 Miko & Assoc...... (810) 776-0851 State Fair W holesale...... (313) 893-4629 Pepsi-Cola Bottling Group - Detroit ... 1-800-368-9945 Monroc-Georgc Agency...... (810) 489-9480 Central Alarm Signal...... (3 13) 864-8900 -Howell... 1-800-878-8239 State Wholesale Grocers...... (3 13) 567-7654 Murray , Benson. Recchia...... (3 13) 8 3 1 -6562 Century Marketing...... (419) 354-2591 - Pontiac.... (810) 334-3512 CIGNA Financial Advisors...... (810) 827-4400 Spartan Stores, Inc...... (3 1 3 ) 455-1400 North Pointe Insurance...... (810) 358-1171 Super Food Services...... (5 1 7 ) 777-1891 Petitpren. Inc...... (810) 468-1402 Rocky Husaynu & Associates...... (810) 557-6259 C&J Parking Lot Sweeping, Inc...... (801) 759-3668 Powers. Dist...... (810) 682-2010 Community Commercial Realty Ltd..... (810) 569-4240 Superior Fast Foods. Inc...... (810) 296-7118 SelcctCare...... (810)637-5391 Tony's Pizza S ervice...... I -800-247-1533 R.M. Gilligan, Inc...... (810) 553-9440 Dean Witter Reynolds, Inc...... (810) 258-1750 Smawi Insurance Group...... (810) 357-8916 Trepco Imports...... (810) 546-3661 Royal Crown C ola...... (616) 392-2468 Detroit Edison Company...... (313) 237-9225 The Wellness P lan...... (313) 369-3900 Value W holesale...... (313? 862-6900 Serv-U-Matic C orporation...... (3 13) 243-1822 Dialogue Marketing...... (810) 827-4700 Willis Corroon Corp. of M I...... (810)641-0900 Seven-Up of D etroit...... (313)937-3500 Dynasty Funding...... (810) 489-5400 Weeks Food Corp...... (810) 7^7 Ypsilanti Food Co-op...... (313) 483-1520 Stroh Brewery Company...... (313) 446-2000 Eco-Rile, Inc...... (810) 683-2063 Thompson Beverage Co...... (313) 439-2404MANUFACTURERS: Follmer, Rudzewicz & Co., C PA ...... (810) 355-1040 Tn-County Beverage...... (313) 584-7100Amato Foods...... (313) 295-3337 Food Industry Professional Network .... (810) 353-5600 Unibrew U SA ...... (954) 784-2739Bil Mar F o o d s...... 1-800-654-3650 Garmo & Co., C P A ...... (8 10) 737-9933 Eden Foods...... (517) 456-7424 United Distillers U.S.A...... - ...... (810) 629-7779 Goh's Inventory Service...... (810) 353-5033 ASSOCIATES: Universal Ginseng and Beverage. Inc... (810) 754-3800 Groeb Farms...... (517) 467-7609 Great Lakes Data Systems...... (810) 356-4100 Home Style Foods. Inc...... (313) 874-3250 American Synergistics...... (313) 427-4444 Vintage Wine Co...... (810) 294-9390 Independance One Basket Case...... (313 ) 831-4438 Viviano Wine Importers, Inc...... (313) 883-1600 Jacggi Hillsdale Country Cheese...... (517) 368-5990 Investment Group...... 1-800-622-6864 Kalil Enterprises, Inc...... (313) 527-7240 Herman Rubin Sales Co...... (81°) Warner Vineyards...... (616) 657-3165 Infinity Communications Corp...... (810) 442-0067 Livemois-Davison F lorist...... (810) 352-0081 Key West Soda Life Preserver...... (305) 296-0005 West End Soda & Fruit B rew ...... (810) 231-5503 Karoub Associates...... (5 17) 482-5000 Minmch's Boats & M otors...... (810) 748-3400 Kraft General Foods...... (313) 261-2800 Law Offices-garmo & Garm o...... (810) 552-0500 Sigma Associates, Inc...... (3 13) 963-9700 BROKERS/REPRESENTATIVES: Michigan (Pioneer) Sugar...... (517) 799-7300Market P ro s...... (810) 349-6438 Monitor (Big Chief) Sugar...... (517) 686-0161 Wileden & Assoc...... (81°) 588 Bob Arnold & A ssociates...... (810) 646-0578 Menczcr & Urcheck PC .. C P A ...... (810) 356-1620 Wolverine Golf Club, Inc...... («10) 781 -5544 Nabisco. Inc...... (810) 478-1350 DM AR.Inc...... (810) 553-5858 Metro Media Associates...... (810) 625-0700 Nestle Food Company...... (810) 380-3670 The Greeson Company...... (810) 305-6100 Michigan B ell...... (810) 221-7310 Philip Morns U.S.A...... (313) 591-5500 Hanson Faso Assoc...... (810) 354-5339 Midwest Autotel...... (810) 960-3737 Red Pelican Food Products...... (3 13) 9 2 1 -2500 J B. Novak & Associates...... (810) 752-6453 Multi-gard/Audio A lert...... (313) 562-2850 Singer Extract Laboratory...... (313) 345-5880 James K Tamakian Company ...... (810)424-8500 Nationwide Communications...... (810) 968-0412 Stadium Club Foods. Inc...... (810) 332-8530 McMahon & McDonald. Inc...... (313) 416-7000 Network Real Estate Services...... (810) 539-0900 Strauss Brothers Co...... (313) 832-1600 Paul Inman Associates...... (810)626-8300 Ncxtel Communications...... (810) 2 13-3100 Tony's Pizza Service...... (810) 634-0606 Pfcistcr Company...... (3 13) 207-7900 Ohio Company. T h e...... (810) 258-7817 RJ Reynolds...... (810) 398-6390 Stark & Company...... (810) 851-5700 Paul Meyer Real Estate...... (810) 398-7285 Trcpco...... (810) 546-3661 REA Marketing...... (517)386-9666 UBC Marketing...... (810) 574-1100 MEAT PRODUCERS/PACKERS: Franki Smith's Red Carpet K eim ...... (810) 645-5800 VIP Food Brokers International ...... (313) 885-6156 General Provision. Inc...... (3 13) 393-1900 Peter Ragcas, Attomey/CPA...... (313) 961 -8400 E.W. Grobbcl Sons. Inc...... (313) 567-8000Point of Sale Demo Service...... (810)887-2510 CANDY & TOBACCO: Hanig Meats...... (3 13) 832-2080 Sal S. Shimoun, C PA ...... (810) 424-9448 Hillshire Farms & Kahn's...... (810) 778-3276Sesi & Sesi, Attorneys...... (810) 258-6060 A.C. Courvillc Inc...... (313) 863-3138 Hygradc Food Products...... (313) 464-2400 Edward A. Shuttle, P.C., Attorney...... (810) 288-2080 Hershey Chocolate U.S.A...... (810) 380-2010 Kowalski Sausage Company...... (313) 873-8200 M & M M a rs ...... (810)887-2397 Southfield Funeral H om e...... (810) 569-8080 LKL Packing. Inc...... (313) 833-1590Statewide Financial Services...... (810) 932-8680 Shemi's C andies...... (517) 756-3691 Metro Packing...... (313) 894-4369

FOOD & BEVERAGE REPORT, JULY 1996...... 30

Help WIN the fight against Muscular Dystrophy

Please join The Pfeister Company for our 7th annual “Aisles Of Smiles” promotion . . .

Each participating manufacturer will donate a “Cents Per Case” contribution to MDA on total shipments during the program period: July 29, 1996 through Sent. 6, 1996 Please support MDA by participating with ads & displays, identifying the foilwing promoted brands with “Aisles of Smiles” Point-Of- Purchase materials: Display & Shelf Signs, Channel Strips, Shelf Danglers, Window Banners, & Advertising Slicks. See your Pfeister Company representative today. PLEASE DISPLAY THESE PRODUCTS . . . HELP JERRY’S KIDS !!