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July/August 2011 | VISIONS | 1 albany-colonie regional chamber of commerce Contents

Chamber Mission: Be a catalyst for growth and prosperity for our members and the Capital Region by providing leadership, advocacy and services. a publication of the mannixmarketing Albany-Colonie Regional Chamber of Commerce We get you found albany-colonie regional chamber of commerce Chamber Chair Alan J. Krafchin on the web Center for Disability Services Vice Chair Andrew J. Matonak Community College President and CEO • Internet Marketing Mark N. Eagan, CCE 518.431.1424 • Web Design Services [email protected] › Cover Story | Summer settings | 16 Visions Editor • Ranked #12 in the World by TopSEOs.com Paul J. Quirini 518.431.1451 for Search Engine Optimization Services [email protected] Graphic Designer Kara L. O’Brien 518.431.1415 [email protected] Printing › Fseature JULY/AUGUST ’11 › SPotlight MannixMarketing.com Fort Orange Press 8 New model for 20 SUNY Research 23 Chamber honors 2011 Want to Get Found Online? Call Mannix Marketing (800) 928-9154 Feature Photographer Colleen Brescia National Grid Foundation impacts Women of Excellence Energy, environment, statewide economy Award recipients Visions Advertising education are Collaboration supports Honorees recognized 518.431.1400 highlights of new innovation and for professional approach research that will achievements, Business Directory Events News Coupons Contests Things To Do revitalize New York community work during 10 Mad men state June 15 luncheon Three advertising experts share advice 24 Talent show on spreading your Entrepreneurs, Chamber Office: message business professionals Five Computer Drive South offer insight during Albany, NY 12205-1608 13 Sustained growth Tech Valley Young 518.431.1400 | acchamber.org | techvalley.org Expansion and Professionals event expertise keep Barton Albany-Colonie Regional Chamber of Commerce, the Business Services Corporation and their & Loguidice going representatives, employees and agents are held strong harmless from any claim, demand, liability or action on account of or in any way arising out of the client’s advertising, products and services, › In Every Issue or its participation in Visions. © Visions 2011. 4 New Chamber 28 Member happenings 32 V iewpoint investors Saleem Cheeks 31 On the scene Visions Magazine is printed on 6 Chamber calendar Senior Account Supervisor, Recycled Paper Public Affairs of events GUIDE TO THE CAPITAL REGION Eric Mower and Associates

For more information on advertising in Albany.com is powered by & mannixmarketing Visions, view the Media Kit at acchamber.org/visions.aspx. July/August 2011 | VISIONS | 3 Chamber Board of Directors New Chamber Investors Chamber Perspective Officers

Chair of the Board Alan J. Krafchin* Center for Disability Services Vice Chair Andrew J. Matonak* Let summer begin, Hudson Valley Community College

Welcome to these new Chamber President and CEO Mark N. Eagan, CCE* members that joined between May Albany-Colonie Regional Chamber of Commerce and learn something new 13 and June 12 Immediate Past Chair J. Kenneth Desmond* The Desmond Hotel & Conference Center

Chair, Finance Kevin J. McCoy* Aaron’s Laure-Jeanne P. Marvin & Company, CPAs, PC Summer is here, and area venues are eager to commence their Office Furniture Davignon Secretary I. Norman Massry* Rental Management Tri City Rentals exciting 2011 seasons. Consultants The Saratoga Polo Association begins its season July 8 ATRIA Senior Living Directors and runs through Labor Day, hosting matches every Friday and Group: Crossgates, Lawsuit Reform Guilderland, Shaker Alliance of New York Dawn Abbuhl Suzanne O’Connor Sunday featuring the top U.S. and international polo players. Principal Chair, Women’s Health Related Associations Repeat Business Systems Business Council Meanwhile, the Ballet returns to the Facilities, Assisted Associate Director of Saratoga Performing Arts Center (SPAC) July 5 through 16, Living Leadership we’re always keeping Thomas L. Amell Career Center catering to spectators of all ages and making a concerted effort to Management of New President, Siena College Commercial Services introduce ballet to the next generation of audiences. Law Office of Gary S. York, Inc. an eye on your business. SEFCU Ryan O’Donnell Bowitch Consultants, CEO In this issue of Visions, learn more about these popular Lawyers Management John D. Bennett, MD* BullEx Digital Safety At Marvin and Company, we focus on building strong,trusting relationships, President and CEO summertime destinations in the Spa City and how they provide entertainment for polo and and delivering the kind of value other accounting firms don’t offer. CDPHP Thomas Quick ballet aficionados, as well as casual fans. Cartridge World Mirkovic, Lambert & Senior Human Office Supplies Associates That’s why we make it our priority to get to know your organization as well as you do, Sonny Bonacio* Resources Manager Saratoga Polo and SPAC have embraced social media as ways to promote their President GE Energy Financial Planning allowing us to come up with innovative strategies designed to help you grow. Bonacio Construction, Inc. news and events, and while all businesses and organizations should be active in Facebook, Centimark Consultants Mel Quinlan LinkedIn and Twitter, traditional forms of media remain effective tools to get the word Corporation We’re not just accountants. We’re partners,business developers and educators,too. Mark J. Breslin Chair, Business Roofing, Commercial Law Offices ofaren K Vice President and Council of Cohoes out. In fact,we even have our own educational program,Marvin University,to keep General Manager Vice President & Industrial Bulich Moreau our clients informed about a wide range of financial issues. Turner Construction Co. Oberlander Group Three advertising and marketing experts shared their perspective on traditional Lawyers media’s place in today’s social media-dominated world, and the importance of balancing it Cooperstown Samuel J. Caldwell, Jr. Gregory T. Rinckey Corporate & Individual Tax • Estates & Trusts • Audits Vice President Managing Partner with social media when promoting one’s business or organization. Publishing Nanna’s Wash-n-Fold Verizon Tully Rinckey PLLC Publishing Inc. Reviews & Compilations • Employee Benefit Plans • Business Consulting Today’s young professionals are quite comfortable using social media, and a panel Laundries Robert Gaito Andrew C. Rose of local entrepreneurs and business professionals discussed how they have advanced in Digital Diamondz LLC Earning the trust of our clients and communities for over 85 years. Vice Chairman Managing Partner Call us today at 518-785-0134. SolutionSet Nixon Peabody, LLP their careers during a recent presentation titled “Tapping Into the Hidden Talent of Tech Advertising New York Gaming Valley.” Specialties Association Stephen R. Janack Jan Smith* , Associations Vice President Marketing Principal and Communications Castle Rock Ranch They offered insight on how to create a personalized brand and become indispensable Empire Center for College of Nanoscale Group, LLC to an organization, while sharing their personal secrets to success in business and New York State Saratoga Festivals, Science and Engineering satisfaction in community involvement. Policy LLC Kay Stafford Michael T. Keegan* President and CEO Consultants Events and Festivals President CMA Consulting, Inc. Speaking of young professionals, Leadership Tech Valley, a shared initiative of M&T Bank the Albany-Colonie Regional Chamber and the Chamber of Schenectady County, is a EZRA Investment SK Media Holdings, Jeffrey D. Stone 11 British American Blvd. • Latham,NY 12110 • 518.785.0134 • fax:518.785.0299 Steve Klein President of Capital dynamic, interactive program that provides skill development and community immersion Group LLC www.marvincpa.com Chair, Nonprofit Region NY District experiences that enable participants to grow personally and professionally as they explore Real Estate Advertising & Business Council KeyBank Investment Marketing Executive Director issues and opportunities in the Capital Region. New Visions Richard Thompson Chair, Capital The Leadership Tech Valley Class of 2011 raised $25,500 to purchase a minivan for Hart Tax Law Group, Smart Living Jeffrey M. Levy Chamber Foundation Equinox Inc.’s Youth Services programs. Read about this project and see what civic and P.C. Regional President Dean of Math and Science community leaders had to say about this worthwhile effort. Lawyers, Tax Staples Visit the Chamber’s Job Zone NBT Bank College of Saint Rose Attorneys Office Supplies & Paul Lundberg Marcia J. White* As always, thank you for reading Visions and for your continued support of the Equipment EMPLOYERS... Chair, Business President and Chamber. • J.L.I. Enterprises • Look for potential employees Services Corporation Executive Director Partner SPAC Vacuum Cleaners, • Post job openings at no charge Aurora, Inc. Retail Gail Wilson-Giarratano (available for Business Builder members) Timothy McCann President and CEO Jewish World, Inc. JOB SEEKERS... Chief Operating Officer Girls Inc. of the Best Cleaners Capital Region Newspapers •Post your resume, • Search job openings Philip Morris JMU 4 Kids CEO Alan J. Krafchin NON-PROFIT ORGANIZATIONS... Proctor’s Theater Camps Center for Disability Services • Promote volunteer opportunities Kevin O’Connor* Legal Counsel Chair of the Board CEO Kara Conway Love* albany.myjobzone.net | CapitalRegionJobZone.com Tech Valley Law Office of Albany-Colonie Regional Chamber of Commerce Communications Kara Conway Love VISIONS 4 | acchamber.org | techvalley.org * Denotes Executive Committee member July/August 2011 | | 5

OR CONTACT: Jennifer Sims [email protected] 518.431.1418 Calendar of events

Tue Networking: Getting From Thu Facebook for Business 101 Wed A Show and Sweets at Park Tue Business Success Seminar › JULY the Initial Handshake to Playhouse: The Producers › August Leveraging LinkedIn 12 the Referral 14 27 8 Evening of Networking at Presented by: Mannix Marketing Presented by: GenNEXT – Tech Valley Young Business Referral Group Presented by: Small Business Council Fri Professionals Mon Saratoga Polo Presented by: Small Business Council Summer Luncheon 8 Have you heard of Facebook but think you missed 1 Corporate Sponsor: Corporate Sponsor: the boat? Overwhelmed on where to begin using Corporate Sponsors: Presented by: GenNEXT – Tech Valley Young Facebook to help your business? Have you opened Host: Tri-City Valley Cats Professionals a Facebook page for your business but haven’t done anything with it? Then this seminar is for you. By the Network with fellow BRG members, take in a Corporate Sponsors: end of the seminar, you will know how to set up an ballgame and root for the Tri-City Valley Cats at the Businesses today are realizing that they need to Ever wonder what the next step is after you walk have a presence on one or more of the popular account for your business and have a plan for your Join Young Professionals at Park Playhouse, Albany’s BRG Summer Luncheon. The first pitch is at 11am in the door at a networking event? Attend this social media platforms. LinkedIn is a good place to next steps. It’s not too late to get in on Facebook outdoor summer theatre main stage production of and you can enjoy the game with a great vantage workshop and get past the uncomfortable feeling start, since it is the most business-focused of the for your business! Plus learn how to customize your Mel Brooks’ laugh-riot, “The Producers,” winner of point in the climate-controlled lounge located behind of networking. Learn how to build relationships social media options available to all users. At this Albany.com listing. more Tony Awards that any other show in Broadway home plate. to create your own business network, and make seminar, learn ways that business professionals can history. You will be treated to premium seating, as Network and enjoy an evening at Saratoga Polo, networking work for you! use LinkedIn to their advantage. where legends and sport unite. Traditions of 112 7:45am check-in & networking, 8 – 9am program well as a special intermission networking reception 11am check-in & networking; noon lunch years and today’s talented players come together on Chamber office featuring desserts and coffee refreshments. This Joseph L. Bruno Stadium, 80 Vandenburgh 7:30 – 8am networking & breakfast the historic Whitney Fields, delighting loyal fans and 7:30 – 8am networking & breakfast; is a wonderful opportunity to connect with regional Avenue, Troy / Cost $10; Business Referral 8 – 9am program / Chamber office / Cost: $10 newcomers alike with the excitement of world-class 8 – 9am program / Chamber office / Cost: $10 young professionals and show your support for the Group Members Only polo. Attend a private networking reception at the Thu Celebration local arts. Clubhouse and make world class connections. 14 Networking Cruise: Wed Learn How to Better Live, 5:30 – 6pm check-in & networking; 6pm showtime Thu Breakfast at the Track 12 Chambers. 1 River. Park Playhouse, Washington Park, Albany With Our Region’s Young 5pm check-in & networking; 5:30pm match Work and Sell in Our Cross- Maximize Your Membership 18 Saratoga Polo, 2 Bloomfield Road, Greenfield 13 Cultural Community Cost: $20 Wed Professionals Center / Cost: $30 Corporate Sponsor: 3 Corporate Sponsor: Presented by: GenNEXT – Tech Valley Young Corporate Sponsor: Professionals Mon Swing and a Miss Golf Media Sponsor: Tournament Co-hosted by: 11 For Misters and Misses Co-hosted by: Presented by: Business Council of Cohoes Would you use a tool for your business before reading the instructions? You’re part of the Chamber, a critical instrument in your business is Corporate Sponsor: Come aboard as we gather a dozen area chambers of commerce for “Celebration Cruise: 1 River. your set of instruction for utilizing your membership Join fellow GenNEXTer’s and other Young Professionals 12 Chambers” on the Captain JP II. Here’s a unique to grow your business. Meet Chamber staff, connect from Tech Valley for a morning of fine food, fabulous opportunity to connect with business professionals with other members, ask your questions and networking and an unforgettable experience at from all 12 chambers in the greater Tech Valley learn how to make your membership work for your Saratoga Race Course. This gives you a unique If you’ve avoided participating in golf tournaments region, making this a “must-attend” event. The business. opportunity to dine trackside while you watch the because you’ve never played the game before or Celebration Cruise will include non-stop networking, horses work out. The GenNext initiative is sponsored felt intimidated because you’re not a great golfer, Jack Keogh, a recognized leader in cross-cultural live entertainment, valuable door prizes, hot hors 7:45am check-in & networking, 8 – 9am program by Albany Medical Center, Verizon, Berkshire Bank then participate in the fourth annual Swing and a training and multi-cultural team building, will discuss d’oeuvres, drink specials, and so much more, all in Chamber office and National Grid. Parking at the track is $10 and is Miss Golf Tournament. This event is for beginners how local businesses and community leaders can a fun and relaxed setting. refundable if you leave the track by 10am. who have always wanted to experience playing in a become more welcoming to people from other cultures. Keogh will give presentations on the tournament. Have a few laughs, network, play nine 5:30 – 6pm, boarding; 6 – 8 pm, cruise following topics: “Living Together – Successful 8:30 check-in, networking & breakfast holes of golf and maybe even pick up a few tips to 278 River Street, Troy / Business casual attire Strategies to Create a Welcoming Community,” 7:30 Saratoga Race Course, 267 Union Avenue, improve your game. Cost: $36 / Register with the Rensselaer – 9:30am, including breakfast, $20 per person; Saratoga Springs / Cost: $20 cash at the door Regional Chamber of Commerce and “Selling Across Cultures,” 11:30am – 1:30pm, + $10 parking (refundable) Reservations must www.renscochamber.com or contact Kate Ollier 11:30am check-in & lunch; 1 – 5pm golf; including lunch, $30. be made by Tuesday, August 16. Please register 5 – 6pm dinner & program / at 518.274.7474 or [email protected] by contacting Kathleen Lucey at the Saratoga Country Club, 201 Continental Avenue, Cohoes County Chamber of Commerce, 518.584.3255, Cost: $75 7:30am – 1:30pm, Gideon Putnam Resort [email protected] or visiting 24 Gideon Putnam Road, Saratoga Spa State www.saratoga.org/events. Park, Saratoga Springs / To register, please visit www.saratoga.org or call the Saratoga County Chamber at 518.584.3255. Please register and pay by credit card online at acchamber.org/events.aspx or make checks albany-colonie regional chamber of commerce payable to the Albany-Colonie Regional Chamber of Commerce and mail to: Five Computer Drive South, Albany, NY 12205. Pre-payment is required. CANCELLATIONS MUST BE MADE 48 HOURS IN ADVANCE. Walk-ins will be charged an additional $5 fee. All events are for Chamber members only unless otherwise specified. For more information on councils and committees, call 518.431.1400. The Chamber office is located at Five Computer Drive South, Albany, NY 12205-1608 P 518.431.1400 | F 518.431.1402

6 | acchamber.org | techvalley.org July/August 2011 | VISIONS | 7 Daly said. “Under our new model, we’re more profitable if our customers use less energy, so it’s a win-win. Our main goal is to effectively replace our infrastructure with efficient equipment.” New model for National Grid In terms of education, National Grid has partnered with the University at Albany Energy, environment, education are highlights of new approach and St. John’s University, with graduate students effectively conducting a business case on National Grid. “It gives us new ideas, and students get their first business world experience before they enter the workforce,” Flaherty said. National Grid also partners with Hudson Valley Community College Kenneth Daly, CFA, National Grid’s New York region to train students to become electrical line president workers. “For us to have that partnership is wonderful,” Flaherty said. With a new operating model and a States and the United Kingdom,” Daly “A lot of our platform rests on these Shared energy new president of the New York region, said. “The new model takes that global initiatives,” he said. “We’ve been at the National Grid remains focused on the approach and applies it locally.” economic development game for quite a Collaboration with state agencies and private companies is essential for National state as it grows its business and increases As president of New York business, while in . Ours is a robust its presence in the community. program, with $9 million in our rate base. Grid to effectively deliver services under its Daly will focus on how to make New York’s new model, Daly pointed out. “National Grid is absolutely business more efficient and how to best We provide grants and incentives, and we committed to New York,” said Kenneth serve its New York customers. work with area economic development “Energy is one of the top five issues Daly, CFA, New York region president. leaders, including the College of for businesses –– the cost, availability William Flaherty, director of Nanoscale Science and Engineering and reliability of energy,” Daly said. “Bill “We have 11,500 employees in the state community and customer management for of New York, which represents our biggest at the University at Albany, Flaherty and his team know what those New York East, is the face of National Grid GlobalFoundries and the Center for needs are. By partnering with the state state in terms of the size of our business. in the Capital Region and upstate New York. We have more employees in New Economic Growth. We’ve provided and getting them funding for economic York state than in the whole United incentives for companies that are global development, we can help them mitigate Kingdom. New York represents 60 with a presence in the area, and we want bill impacts, use energy more efficiently and percent of National Grid’s U.S. rate to be at the table in discussions with look for new, energy-efficient technologies. base, with 4 million customers for gas them.” That’s a big part of our vision.” and electric.” During the past year, National Grid Daly anticipates that New York will Daly is the new president of the has implemented energy efficiency show steady growth under the new business New York business of National Grid, programs covering residential markets model as the economy continues to recover. to large industrial customers. Through which provides electricity and natural “Every year, National Grid is pumping its small business program, National gas to customers in upstate New money into the New York economy. We’ve Grid changes out customers’ lights on a York, and natural gas to customers in been doing that in times when we were turnkey basis, paying 70 percent of the , , and getting renumerated for it from regulators cost and financing 30 percent of the cost. . and when we haven’t, because we felt it He joined National Grid’s “We’ve done thousands of projects like was important to reinvest. Now, we’re at predecessor, Brooklyn Union/ these,” Flaherty said. “In addition, we just the point where we need to get a return on KeySpan, in 1988 and has spent 21 announced an energy program in which investment and optimize business in New years in the company’s New York 130,000 customers will receive a bill that York. will compare their energy usage with their business. Most recently, he served “We’ve made $755 million in capital Daly anticipates New York will show steady growth neighbors’ usage. We’ll average their costs two years as group financial controller investment, which is double what we under the new business model with 100 customers in their area, show for National Grid, based in London, and invested five years ago. National Grid has what they use, take the most efficient of has held numerous positions in finance, “My job is to make sure we have a really stepped up its commitment to replace that group and compare it to the usage of human resources and customer relations really solid connection with our customers our share of the New York infrastructure, the individual customer. It’s an incentive to throughout his career. in the region,” he said. “If we make those although we’re not getting a return on that make people more aware of energy use and connections solid and understand their investment upstate. We’re hopeful that as The company unveiled its new, do something about it.” regional business model on April 1 in an needs, our relationships with the regulators the economy improves, as we enter into effort to streamline operations and adapt its will be solid, as well.” With an emphasis on energy efficiency agreements with the regulators, we start to and environmentally friendly technology, international perspective for New York. The three E’s get the level of returns we need to raise that National Grid hopes to impact the lives of money.” • “We are a very large, international, gas National Grid will focus on “the three E’s” today’s –– and tomorrow’s –– customers. and electric company. We deliver energy of energy, the environment and education to 20 million customers across the United “Our environmental initiatives will under its new regional model, according to impact the lives of future generations,” National Grid will focus on “the three E’s” of Flaherty. energy, the environment and education

8 | acchamber.org | techvalley.org can change the message as often as you want,” he said. Millennium has also gotten involved with cinema advertising, in which commercials are shown in movie theaters prior to the feature presentation. “You have a captive audience and a large amount of people watching,” he said. “If it’s a product that applies to a lot of people, it can be cost-effective. You can buy one for a theater chain and get advertising at multiple theaters.” Pictures are particularly effective, no matter what the medium. “Anytime you can show video, through YouTube or Ed Mitzen Dean Rueckert Nick Madelone on television, that’s the most impactful,” Mad men Madelone said. Three advertising experts share advice on spreading your message Great outdoors Dean Rueckert sees tremendous value in traditional media, including outdoor Social media is generating a lot of buzz platforms to get the most bang for your Synergy in media advertising. these days, but traditional forms of media buck, and you need to be consistent in your Nick Madelone, president, Millennium remain effective tools to promote your level of promotion.” “It’s still effective for the right Business Communications, sees a Chamber’s Relocation Guide business or organization, according to Dean client, but you need a simple, short, Online marketing is effective, but a synergy between traditional media and Rueckert, owner, Rueckert Advertising bold message,” he said. “With people company shouldn’t advertise online entirely social media. being as mobile as they are, the ability and Business Directory and Public Relations LLC. to communicate its message. “Traditional forms of marketing are to strategically place advertising can be “Know what your message is, who “Some companies that do internet still very valuable in promoting new forms effective.” your audience is and determine how to get are Now Available marketing spend their lives exclusively on of media,” he said. Outdoor billboard advertising does a your message to your audience,” he said. the internet,” he said. “They forget that Millennium recently launched great job with top-of-mind awareness, and “Figure out which one is most efficient and people still read print publications, watch a mobile direct response division digital boards are even more effective. economical to get your message to your television, listen to the radio and drive by The Albany-Colonie Regional Chamber has produced a Relocation Guide to called Binary Communications, which audience.” billboards. People live outside of the web, “They’re a great way to drive people provide a helpful overview of some of what the Capital Region has to offer incorporates traditional forms of Advertising and marketing experts and that gets ignored.” to your website,” Rueckert said. “You can individuals and families who are relocating to the area. marketing. adjust the lumens depending on the time agree that traditional media still has a place Although traditional advertising isn’t “We foresee traditional marketing of day and change the brightness of that The Relocation Guide includes sections on Living Well, Playing Around and in today’s social media-dominated world –– going away, companies may need to shift being included,” Madelone said. “For particular board. Most municipalities are Working Together: if companies choose the right tools for the their focus as newer forms of media gain example, we’re launching a mobile dialing limiting the number of new billboards right reasons. popularity. • In the Living Well section, eadersr can learn about health and wellness, code for a mesothelioma attorney, in being installed, so this is a whole new education, real estate and housing, worship and volunteer opportunities in Balance is key “Print is an area that has been which a person can dial **MESO and opportunity to have one board in a location Ed Mitzen, president, FingerPaint scrutinized over the years, but there’s still a talk to somebody at a call center to get for eight different advertisers.” the Capital Region. Marketing, Inc., believes there should be place for it, if it’s done properly,” he said. more information, or click on a link to a Companies must clearly define who • The Playing Around section highlights recreation, shopping and dining, and “There’s a trend toward more digital, more a balance between traditional media and mobile website. We promote that through they’re trying to reach before deciding the arts and culture in the area. social media when it comes to promoting mobile forms of communication. You need numerous traditional marketing channels, best way to reach them. one’s business. to reach your audience wherever they are. such as television, radio and print ads, • Working Together details the region’s business growth and economic People use iPads and iPhones, so make sure “Every potential advertiser has to outlook, and transportation. “I think it’s important that companies and we’ve also promoted it through social your ads are also there. Traditional media media.” consider the basic message,” he said. “Not realize the best advertising is integrated still has a place because it does work, as long every advertiser has an audience that’s The Relocation Guide was produced in tandem with the Chamber’s Madelone recommends a multi- across many media as you can afford to as it’s in concert with what you do online.” appropriate for outdoor or television 2011/2012 Business Directory, also available in print and online. The Business reach your audience,” he said. “It varies by faceted approach to promote one’s advertising, or has the general public as Directory includes an alphabetical Membership Index by company or organization what you’re trying to sell, who your target Mitzen recommends using an company. their potential consumer. Spend your advertising agency with the expertise to name, a Who’s Who of individuals, a Buyers’ Guide by industry and an Index to audience is and where they congregate.” “Depending on your specific product, dollars wisely, and try to reach your communicate one’s message. Advertisers. A restaurant, for example, might use know your demographic and focus on your audience multiple times. It’s all about billboards or print media to communicate “Choose an agency that knows what target audience as much as possible to reach and frequency; what percent of your The Chamber encourages members to refer to this Business Directory when its message where consumers would notice, it’s doing when it comes to building brands have a targeted, direct campaign,” he said. audience are you reaching and how often making your purchasing decisions, because there is no easier or more effective while a tourist location should advertise in and developing messages for advertising,” “It really depends on the type of business are you reaching them? Not every purchase way to support the region’s economy than to buy locally. seasonal publications to attract visitors. he said. “You can tell when an ad was you’re in and who you’re trying to reach. is a spontaneous reaction to an ad. It’s done by the owner of the company or about repetition, top of mind awareness Copies of the Relocation Guide and 2011/2012 Business Directory were “Traditional media is effective, it The longer your ad runs on television or in someone in-house who doesn’t have the print, the more effective it’s going to be.” and creating a brand.” • recently mailed to Chamber members in June. To view the Relocation Guide, visit works,” Mitzen said. “Television is more right knowledge base. It’s going to be highly acchamber.org. Digital billboards are a growing trend, expensive, but it definitely has its place. unlikely that you’re going to develop the Madelone noted. “They’re flexible and you Your message needs to be consistent across right type of ad that way.”

10 | acchamber.org | techvalley.org July/August 2011 | VISIONS | 11 Sustained growth Expansion and expertise keep Barton & Loguidice going strong

Richard Straut, P.E., senior vice president, holds a framed photo of the firm’s co-founders Edwin Barton and Frank Loguidice

Barton & Loguidice may have started office,” he said. “We began with four “Tech Valley was a big driver for small, but the firm has grown significantly employees: an administrative assistant, an us,” Straut said. “There were a number during the past 50 years, expanding to environmental scientist and two engineers of factors that came into play when we include engineers, environmental scientists, in a 2,500-square-foot office.” decided to open our Albany office. We saw planners and landscape architects who Ten years later, the firm has grown a need here, and we looked at the Tech transform Tech Valley. its local staff to approximately 44 Valley initiative. Fifteen years later, it’s real, “Our company was founded on April people. During the past decade, Barton and we see that as an opportunity. It’s going 24, 1961 in Syracuse by four men who left & Loguidice has signed numerous to affect every branch of the market. another firm and decided to go on their municipalities in the Capital Region, “Our goal was to make sure we had own,” said Richard Straut, P.E., senior vice including several private and nonprofit access to high-quality staff and integrate president. “They had no clients, and they clients. them. We were able to tap into a talent built a drafting table out of sawhorses and As a result of this growth, Barton & pool and grow to the point where we were plywood. We have evolved to service what Loguidice recently moved to 10,300 square self-sufficient. It comes down to a lot of our public sector clients want, and we’ve feet of space on Airline Drive in Colonie. hard work and standing beside what we say added services so that we don’t have to we are going to do. A lot of government, subcontract out a lot of work.” Barton & Loguidice performs a great business and economic development deal of its work in the public sector. “Eighty Back in 1961, four engineers –– Edwin leaders have pulled together to make Tech percent of our work involves representing Valley happen.” Barton, Kenneth Brown, James Clyde and municipalities before planning boards, in Frank Loguidice –– merged their expertise terms of upgrading infrastructure,” Straut Although Albany was Barton & to form Barton, Brown, Clyde & Loguidice, said. “We’re town-designated engineers Loguidice’s first expansion, the firm Consulting Engineers and Land Surveyors. for several local municipalities, including has since opened offices in Rochester, Working frequently with Bethlehem, Guilderland and Voorheesville. Newburgh, Ellenville, Plattsburgh, Buffalo municipalities, public utilities, agencies and We have pretty much everyone we need and Camp Hill, PA. occasionally with industry and business, in-house, including structural, mechanical Energy and sustainability are two the firm quickly established itself as an and electrical engineers. We don’t typically focus areas for Barton & Loguidice as the industry leader. As the firm grew, it added work for developers, which has helped us firm continues to grow, Straut pointed out professionals skilled in many disciplines. to expand our business with municipal and “That’s one of the keys to growth is In 1980, following the retirements public sector engineering.” making sure we know what’s happening of Brown and Clyde, the two remaining Among its projects are a wastewater in the market. People are more conscious original founders continued management treatment plan in Altamont, Albany about energy and sustainability today,” of the firm and changed the name to County’s regionalization of its solid waste he said. “We’re a member of the U.S. Barton & Loguidice, P.C. Under their removal and a communication system for Green Building Council and a NYSERDA leadership, the firm continued to expand Bethlehem’s wastewater system, in addition FlexTech consultant, which means we its expert knowledge and experience in to traffic engineering, highway engineering, make sure projects are energy efficient and engineering. environmental remediation, construction sustainable. We have 17 LEED-certified After 31 successful years as owners, phase services, water and sewer projects, staff members in our company, and several Barton and Loguidice retired in 1992. The and community revitalization projects of our projects are LEED-accredited. firm currently has 23 owners, including throughout the region. “As we’ve grown, we’re tried to bring three principal owners. We are Tech Valley our core disciplines to this region, and Barton & Loguidice opened its we’ve been successful at that. This is a fresh One of the main reasons why Barton & place where we can continue our growth. Albany office in January 2001 with Loguidice decided to begin operations in four people, according to Straut. “We It’s heartening to know that we’ve all been the Capital Region was the Tech Valley able to pull together and have clients invite started to get a foothold in the Capital initiative that began during the late 1990s. Barton & Loguidice performs a great deal of its work in the public sector, Region, and Albany was our first branch us back and recommend us.” • representing municipalities before planning boards to upgrade infrastructure

12 | acchamber.org | techvalley.org July/August 2011 | VISIONS | 13 Not-For-Profit Exchange And the nominees are... Nominate today for the Excellence in InternationalT rade & NonprofitA wards

Tech Valley Global Seventh Annual Business Network Tech Valley Excellence in Nonprofit Business International Trade The Leadership Tech Valley Class of 2011 raised Council Awards money to purchase a minivan for Equinox, Inc. Awards (“Globies”) Rotary Club of Albany Tuesday, November 22, 11:30am – 1:30pm serves community Thursday, November 3, 5:30pm Glen Sanders Mansion Leadership Tech Valley Class of 2011 The Desmond Hotel & Conference Center The Rotary Club of Albany was formed in 1913, the 68th club formed in the world. Nomination deadline: Supports Equinox This club is one 43 Rotary clubs in the area, Nomination deadline: and is proud to be the flagship club in New Friday, August 19 Participants raised $25,500 to purchase minivan for agency York’s capital city. Friday, July 8

Rotary continues to evolve in today’s Nominations are being accepted The Leadership Tech Valley Class of 2011 said Albany Mayor Jerry Jennings. “This the future of Tech Valley,” said Chamber world, recognizing that people’s lives and Nominations are being accepted raised $25,500 to purchase a minivan for gift commemorates the positive qualities of Schenectady County President Chuck careers are much different than even a in the following categories: Equinox Inc.’s Youth Services programs of selfless dedication and community Steiner. decade ago. As a result, Albany Rotary has in the following categories: Nonprofit Board Service: and presented the organization with a leadership embodied by the Class of 2011, “We are so appreciative of the maintained flexibility in its practices and International Trade Award for Large Honda Odyssey, generously provided at and I am proud of the immeasurable continues to build on its foundation of Recognizes effective nonprofit governance individual and group efforts made by this Manufacturer: dealer cost by Mohawk Honda. support provided by each donor who service to others as a basis for friendship practices, exemplifies ethical voluntary class of emerging leaders on behalf of Gross sales of more than $20 million; 4 helped make this project a reality.” leadership, as well as creates a positive Equinox plans to use the van to Equinox youth,” said Kathleen Tanner, and business acquaintance. years of progressive international trading. Board culture that is reflective of the provide young adults with safe and reliable “I am proud to see this motivated executive director of Equinox, Inc. Albany Rotary’s service to the local, International Trade Award for Small/ organization’s values. transportation to appointments, job group of business leaders from Schenectady The Leadership Tech Valley Class national and international community Medium Manufacturer: interviews, field trips and program-related partner with their colleagues from Albany is significant. The club conducts service Nonprofit Executive Leadership: of 2011 gratefully recognizes its sponsors: Gross sales under $20 million; 4 years of activities. on such a beneficial project for Equinox, projects on an ongoing basis to assist Arsenal Business & Technology progressive international trading. Recognizes the knowledge and Inc.,” said Gary McCarthy, acting mayor local causes, most recently cooking meals Leadership Tech Valley is a Partnership; Key Bank; M&T Bank; management skills required for effective of Schenectady. “Community service at Ronald McDonald House Charities International Trade Award for New to shared initiative of the Albany-Colonie Pioneer Bank; Rose & Kiernan, Inc.; nonprofit leadership, as well as takes an of the Capital Region, Inc., performing Export: Regional Chamber and the Chamber of is vital to our cities, and I applaud the Turner Construction Company; active role in creating and supporting Chambers of Commerce for including this maintenance work at the USS Slater/ Successful export growth over the past 2 Schenectady County. This year’s class Austin & Co., Inc.; Carter Conboy development in Tech Valley. as a major component of Leadership Tech Destroyer Escort Historical Museum and years. was made up of 40 aspiring business Attorneys & Counselors at Law; participating in the Bike Tour. Corporate Partner: and community leaders who have taken Valley.” McNamee, Lochner, Titus & Williams, International Trade Award for Trade Leadership Tech Valley’s principles to “The 40 members of the Leadership P.C.; Cooper Erving & Savage LLP; In May, the club conducted its 26th Partner: Recognizes a for-profit corporation that heart. Tech Valley Class of 2011 have proven Deily, Mooney & Glastetter, LLP; SKS Youth Recognition Award Ceremony, during 3 years of active participation in the demonstrates leadership in improving the through their hard work, dedication and Bottle Packaging, Inc.; and Lynette and which six youths from area foster care international trade arena by supporting community through support of nonprofit By uniting individuals from diverse generosity that they are truly leaders and Michael Tucker. agencies were recognized for their courage, and/or providing services to companies organizations. fields and backgrounds, Leadership Tech perseverance and accomplishments. Valley is designed to bring out the best role models for our entire community,” said In-kind sponsors include: Albany- involved in international trade. Nonprofit Organization This program has gained international qualities in leaders. The initiative provides Albany County Executive Mike Breslin. Colonie Regional Chamber; The Chamber (1-74 employees and 75+ employees): recognition and serves as a model for To obtain a copy of the nomination form participants with new perspectives and “Through the Leadership Tech Valley of Schenectady County; Alison Cisek programs elsewhere in the country. online, visit acchamber.org/awards.aspx Recognizes organizations that demonstrate pushes them to develop their professional program, participants are exposed to the Designs; Aperitivo Bistro; Equinox, Inc.; or contact Addy Waldie at 518.431.1443 issues, needs, as well as opportunities for National and international projects best practices in ethical management, skills while fostering their personal Gramercy Communications; Grafitek, or [email protected] for more our region,” said Mark Eagan, president include the Gift of Life Program, Shelterbox, community collaboration and achieving growth through community involvement, Inc., Mohawk Honda; Taste; Yono’s; information. and CEO of the Albany-Colonie Regional and Polio Plus, Rotary’s ongoing effort effective service outcomes. ultimately motivating this year’s class to aid Emil J. Nagengast Florist; Steinmetz Chamber. “Their successful effort to raise to eradicate Polio worldwide. Rotarians To obtain a copy of the nomination form, Equinox, the local nonprofit organization Career and Leadership Academy & funds for a van for Equinox is a visible Blodgett Success Academy for Middle understand they have a responsibility to visit acchamber.org/awards.aspx or that provides residential and outreach youth and family programs. symbol of their commitment to help those School Students. help others and follow principles that have contact Jennifer Conte at 518.431.1414 served as the moral compass for people in need within our community.” or [email protected] for more “I applaud the hard work of the For more information on Leadership throughout time. “We are extremely proud of the information. Leadership Tech Valley 2011 Class, Tech Valley contact Karen Fox at Leadership Tech Valley Class of 2011, To learn more, attend one of the Rotary particularly their role in overseeing the 518.431.1436 or [email protected]• Club of Albany’s meetings each Wednesday fundraising for and donation of a new not only for their achievement in reaching at 12:15pm at Wolferts Roost Country Club minivan to help Equinox’s Youth Services this monumental fundraising goal during or visit www.albanyrotary.org. • programs better serve our community,” difficult economic times, but for their vision in selecting a project that will sow seeds for

14 | acchamber.org | techvalley.org July/August 2011 | VISIONS | 15 The Saratoga Polo Association provides the perfect opportunity for spectators from all walks of life to enjoy an evening outdoors each, and a general admission side, where but on nights when they feel like putting Shall we dance? families can pay $25 per carload and on shorts and a t-shirt, they watch from The New York City Ballet was the tailgate for the match. the general admission side,” Rossi said. “A first institution in the world with two lot of people come here before they have “We’ll get 100 carloads of people performing homes, Lincoln Center dinner plans, or between a day at Saratoga who set up their food, and we sell beer and and SPAC, according to Marcia White, Race Course and a nighttime concert at wine,” Rossi said. “It’s a different feel than executive director. the clubhouse side, but typically people SPAC. It’s a good part of the day, since we “It has given us the opportunity of a who come to the clubhouse side also spend have to finish before dark.” rich heritage that the company has brought time on the general admission side. It’s a The club hosts numerous corporate here,” White said. “The New York City great place to bring kids and pets.” hospitality events, including a GenNEXT: Ballet brings the world’s most incredible Tech Valley Young Professionals event “It’s a great family experience because performing dancers, and we’re trying to scheduled for Friday, July 8. it’s a great value,” Rossi said. “Our matches build the future audience.” take place between 5:30 and 8pm, so it’s “Our venue hosts numerous weddings, The upcoming summer season, a great time of day for a family to go out, galas and social events,” Rossi said. “A lot sponsored by HSBC Bank, is designed to have a picnic, watch the match and be of people may not be familiar with polo, appeal to ballet fans young and old, while home by the children’s bedtime.” or their image of it may come from the maintaining the world-class performance movie ‘Pretty Woman.’ This is an ideal Polo includes several unique traditions, standards that audiences have come to setting for that type of hospitality. Saratoga including the stomping of the divots after expect. the third chucker. in the summer involves horses and history. It’s something that’s very unique in this “We’re offering a blend of classical “That history of stomping the divots destination. Polo is the kind of experience and contemporary that touches on the is an important part of the match,” Rossi where you can talk and socialize, and it’s interests of audience members who live said. “There’s a lot of acreage to cover, so a sport that’s really exciting to watch, with and breathe technology, while also bringing for the safety of the players and the horses, fast-paced action and players from all over a fresh interpretation to masterpieces,” we have a crew of 20 people that covers the world.” White said. “We never change the quality, the field. At halftime, the fans actually participate in the sport by stomping the divots. It’s an important part of getting the Summer settings field ready for playing.” Polo, ballet are unique summertime forms of entertainment in region “ We saw the opportunity to preserve this legendary venue, Saratoga Springs is known for horses and families in this area to not only have a to honor that legacy and grow the sport in grow the sport and keep it as entertainment, and two venues in the Spa beautiful, artistic, classical performance, a place that’s known for health, history and City are ready to kick off their exciting but to have that ‘SPAC experience.’ It horses. Each year we’ve continued to grow one of the main attractions summer seasons. happens from the time they purchase their the events.” in Saratoga. The Saratoga Polo Association tickets until the end of the performance,” Polo is played on a field measuring begins its season July 8 and runs through said Marcia White, president and executive 300 yards in length and 150 yards in width. Labor Day, with matches every Friday and director. “It’s all about making sure people There are four players (and horses) per ” have a great summer.” Sunday. The top U.S. and international side, and a match consists of six periods, Spectators who purchase a bottle of polo players will compete each weekend, History and horses or chuckers, each lasting seven-and-a-half Veuve Clicquot champagne may practice providing world-class entertainment for the The Saratoga Polo Association was minutes. the art of sabrage and open the bottle with sport’s aficionados and casual fans alike. founded in 1898 by W.C. Whitney and has “The sport resembles other field a saber. “We saw the opportunity to preserve established its place in the sport’s history. sports, such as lacrosse or soccer,” Bucci “It’s a nice touch and a festive way this legendary venue, grow the sport and “This is one of the four oldest polo said. “When the ball goes through the goal, to commemorate the match,” Rossi said. keep it as one of the main attractions clubs in the ,” Rossi said. “It’s it’s a goal. Each time a goal is scored, the “Legend has it that Madame Clicquot in Saratoga,” said Jim Rossi, managing the original Whitney Field where all of the teams change directions. There are also used to bring out champagne to Napoleon partner. “It’s very close to everything, but big names in polo would play. Members of penalties for offsides and high sticking.” Bonaparte’s troops and challenged them to it’s also bucolic and set apart, so it’s away high society would come here from New Not only is polo one of the oldest open it. One time, Napoleon took out his from the traffic and the hustle and bustle of York City, and a lot of the early history of sports, dating back some 4,000 years, it’s sword and opened the bottle, and sabrage downtown.” polo took place on this field.” also one of the most dangerous, with horses was born.” Meanwhile, the New York City Ballet Rossi and Michael Bucci, Saratoga reaching speeds of 35 miles per hour and The Saratoga Polo Association returns to the Saratoga Performing Arts Polo Association partner, became involved the ball traveling as fast as 100 miles per attracts spectators from all walks of life and Center (SPAC) July 5 through 16. SPAC in the club in 2004, and they’re dedicated hour. Each player needs at least six horses, provides the perfect opportunity for people caters to spectators of all ages and makes a to preserving the venue’s history. since a horse typically plays only one to enjoy an evening outdoors. concerted effort to introduce ballet to the chucker per match. “What we’ll find over the course of next generation of audiences. “It’s a legendary place in the sport,” In polo, horses reach speeds of 35 miles per hour he said. “We saw it as being very important The Saratoga Polo Association has the summer is that people might be here “We’ve built the opportunity for a clubhouse side, where patrons pay $25 for business events on the clubhouse side, and the ball travels as fast as 100 miles per hour

16 | acchamber.org | techvalley.org July/August 2011 | VISIONS | 17

Learn How to Better Live, Work and Sell in Our Cross-Cultural Community Expert in cross-cultural training to present two programs on July 13

As the Capital Region continues to attract • “Living Together – Successful people with the goods and services they business investment, talent and tourists Strategies to Create a Welcoming are seeking, it is necessary to understand from around the world, now is a critical Community,” 7:30 – 9:30am, including their needs –– needs that may be different time for local businesses and community breakfast, $20 per person than what we know and are used to from leaders to understand how we can be more Keogh will focus on helping attendees our own cultural backgrounds. Attendees welcoming to people from other cultures. to understand the impact of culture at this seminar will learn how people from On Wednesday, July 13, Jack Keogh, a on business and building successful other cultures may react differently to recognized leader in cross-cultural training communities. Attendees will learn about traditional U.S. sales techniques and how and multi-cultural team building, will give best practices from other communities you can modify your approach to market two presentations at the Gideon Putnam around the world. By investigating the your products and services to our region’s increasingly diverse consumer base. The upcoming summer season is designed to appeal to ballet fans of all ages Resort, 24 Gideon Putnam Road, in factors affecting successes and failures of Saratoga Springs. other areas that have experienced similar These programs are co-hosted by Keogh has worked with leaders and in economic and cultural changes, we can the Albany-Colonie Regional Chamber, but we showcase innovative ways to present takes place in a circus ring and features 48 “The ballet members can’t wait to cities throughout the world, and he knows learn and implement ideas in our own the Chamber of Schenectady County, the programming. We’re really making an local child dancers, and George Balanchine get to SPAC,” White said. “They love from firsthand experience what strategies areas. the Rensselaer County Chamber and the effort to create some new, contemporary masterpieces including Agon, a defining conducting these workshops on the lawn. communities should use to be more • “Selling Across Cultures,” 11:30am – Saratoga County Chamber. Corporate pieces that really connect the arts with work in the history of ballet, will be Children and adults can learn how to welcoming, as well as how businesses must 1:30pm including lunch, $30 sponsor is HSBC. audiences.” performed. do a pas de deux or just learn about the adapt to sell across cultures. The reality is that people make To reserve for one or both of these There will be a major revival of Peter New this summer will be See the individual performers.” Keogh will give presentations on the purchasing decisions for personal reasons. events, please visit www.saratoga.org or Martins’ “The Magic Flute,” a lively, funny, Music curtain talks by Faycal Karoui, New July 12 is Emma Willard School’s following topics: Their cultural backgrounds affect those call the Saratoga County Chamber at romantic story ballet with elaborate scenery York City Ballet music director, who will “American Girl Night,” co-hosted by SPAC decisions. In order to sell or to provide 518.584.3255. • and costumes; in short, a wonderful ballet offer insights on the evening’s music and and American Girl Place in New York. for families, children and fans of theatre. how it relates to the dance. There will be lemonade and cookies on the On July 9, SPAC will hold its Great Prior to its ballet performance, SPAC lawn for girls and their dolls, American Girl Gatsby Gala featuring jazz-inspired presents pre-shows that are geared toward crafts and giveaways and more. ballets, including Susan Stroman’s “For the various demographics and enhance the July 13 is the ’s “Girls Love of Duke.” There will be an onstage “SPAC experience,” White pointed out. Night Out,” a fun night for girls with jazz ensemble set to the music of Duke “We have focused on bringing that complimentary makeovers, mini manicures Thank Ellington and “Plainspoken” by Benjamin added value during the past five years, and pedicures, wine and chocolate tastings, Millepied will have its Saratoga premiere. at a time when our patrons need it the massage, hair styling, boutique shopping Peter Martins’ tribute to Richard most,” she said. “When we see the lawn and more. Rodgers, the glamorous “Thou Swell,” will full of families in their sleeping bags, it’s Among the new pre-shows are You! be performed with an on-stage jazz trio/ absolutely thrilling for us. We also enjoy “Glee Nights,” based on the popular vocalists at the Gala and in the ballet’s seeing children have their first grownup Fox television series. Famed a cappella Servicing all your real estate needs second week. experience up close and personal in groups from the Ivy League will serenade My sincere thanks to all the amphitheater. It gives audiences an ballet audiences at two special pre- in the Albany, NY Region Another highlight will be classic of you in the community Jerome Robbins works, including the multi- opportunity to learn about what they’re shows; Princeton University’s Tigertones media “I’m Old Fashioned.” watching and makes it more interactive. will perform on July 7, and Columbia for your support and The artists enjoy doing this as much as University’s Nonsequitur will perform on COMMERCIAL SERVICES “This is a film sequence tribute to families enjoy seeing it.” July 16. well wishes over the last Fred Astaire and Rita Hayworth,” White Landlord/Tenant Representation said. “Their 1942 film ‘You Were Never Thursdays are The Sage Colleges’ SPAC also has a new ticketing system, few months. Lovelier’ will be shown on the big screen “Date Nights,” with generous wine, cheese an iPhone app and a new electronic display Commercial/Residential Services onstage. When the film sequence concludes, and meat tastings sponsored by the Italian board on the Route 50 side of the venue, the screen rises, and the ballet performs Trade Commission. all aimed at making it easier for patrons to I look forward to working Seller/Buyer Representation with ballroom elegance. It’s a breathtaking, Fridays are CDPHP “Family Nights,” enjoy all that the venue has to offer. with you again! multi-media component that more and with free Stewart’s ice cream, magicians “There’s no place like SPAC,” White more people are enjoying.” and contests. All Family Nights also feature said. “We want everyone to have a great Call: 518-426-5211 There will be a Circus Polka, which children’s workshops on the lawn presented experience and want more. The more they by New York City Ballet dancers. want, the more we’ll give them.” • Tracy Metzger www.tlmetzger.com

18 | acchamber.org | techvalley.org 110409-TLMetzger.indd 1 July/August 2011 |6/2/11 VISIONS 10:54:38 AM | 19 The SUNY Research Foundation supports more than $1 billion in research activity annually and the Entrepreneurial Century, “SUNY currently has $1 and facilitates university-industry-government one of the SUNY Strategic Plan billion annually in research partnerships to accelerate the growth of research Six big Ideas, and speak to the expenditures for more than Research Foundation’s role to 10,000 projects across 64 build and leverage the capacity campuses directly benefiting the of research activity across the New York economy,” Boice said. state,” said David Lavallee, provost “These tools aim to increase that and senior vice chancellor for amount by leveraging SUNY’s academic affairs for SUNY. “Private vast scholarly assets, and they industry, sponsors and economic foster collaborative work by development officials will be able connecting scholar to scholar and to identify and connect with the scholar to business. appropriate research faculty.” “The RF also is strategically Milestone event positioned to support the Power of SUNY, the university This marks the 60th anniversary of system’s strategic plan, by the founding of the RF, the largest, providing sponsored program most comprehensive university- administration services and connected research foundation in stewardship to the SUNY the country. The RF supports more community; assist campuses than $1 billion in research activity The SUNY Research Foundation is the largest, most comprehensive to increase sponsored annually and facilitates university- university-connected research foundation in the country program funding; and expand industry-government partnerships to develop programs to support collaborative commercialization of intellectual accelerate the growth of research. research programs. property to support SUNY’s efforts to Areas of research encompass a A key ingredient to realizing that revitalize New York’s economy. Its efforts vast range of disciplines, including: life opportunity is the ability to connect and are in direct support of the Power of sciences and medicine; engineering and discover funding sources that support SUNY’s Six Big Ideas that span education, nanotechnology; physical sciences and innovation, and stimulate economic growth , health, energy, SUNY Research Foundation impacts energy; social sciences; and computer and and entrepreneurial activity across the state. community and the world.” • information sciences. The RF administers research projects on all seven continents and in more than 40 countries, from statewide economy Afghanistan to Zimbabwe. Collaboration supports innovation and research that will revitalize New York state “SUNY is at the core of New York’s economic future,” said Bonny Boice, executive vice president and COO of Facing unmatched fiscal challenges, the experts leveraging the capacity of verified affiliation and publication the RF. “Sixty years ago, the RF was State University of New York (SUNY) has the SUNY research community. information, as it becomes increasingly established to serve SUNY, and 60 years been presented with the opportunity to This central repository of faculty more essential to take a collaborative later, we’re doing just that.” marshal its unique and collective resources profiles allows private industry, approach. Growing sponsored research brings to revitalize New York’s economy. A key sponsors and economic development • Community of Science Funding federal dollars back into New York, creates ingredient to realizing that opportunity officials to identify and connect with Opportunities, a tool that opens new, highly paid jobs, builds infrastructure is the ability to connect, collaborate and researchers. In this way, SUNY can the door to more than 25,000 and generates discoveries that lead to discover funding sources that support use its size, diversity and facilities to records worth more than $33 billion innovation to attract and retain industry innovation, and stimulate economic growth take on major research challenges and in funding opportunities, allowing in the state. SUNY’s university centers, and entrepreneurial activity across the state. partner with current and future firms. faculty to search the world’s most technology colleges, university colleges The Research Foundation of the Find a SUNY Scholar also fosters comprehensive funding resource. The and community colleges each have an State University of New York (RF) is cross-campus and interdisciplinary tool lists opportunities in all disciplines important role to play in a focused regional playing a key role in facilitating such cooperation and serves as a portal to around the globe, and includes large research effort. connections, collaborations and funding promote efficient regional and system- government agencies as well as small wide collaboration. “We’re creating an entrepreneurial discoveries. Recently, the RF has invested niche sponsors. culture, and the tools are in place to in and launched tools for faculty and • Scholar Universe, which provides Faculty can find funding for a variety support and enable our faculty,” Boice said. entrepreneurs alike to support scholarly access to more than 2 million profiles of purposes including research, curriculum “We looked at the best of our faculty and pursuits and collaborative action within the of researchers from institutions development, scholarships, equipment, identified funding opportunities. What we SUNY research community and beyond. throughout the world. Faculty can travel and more. More efficient than realized is working together collaboratively These tools include: identify others working in their field or performing an internet search, the database as a system provides better value for in related fields and use the database our individual campuses and saves the • Find a SUNY Scholar, which is formatted for quick, targeted searching to find collaborators, peers, mentors and is updated daily. campuses money.” connects users to a database of more and consultants. Updated regularly, than 21,000 profiles of SUNY faculty Scholar Universe also provides “These tools directly support SUNY SUNY is breaking down existing barriers to research collaborations, helping faculty identify potential collaborators and

20 | acchamber.org | techvalley.org July/August 2011 | VISIONS | 21 Member Anniversaries Chamber honors 2011 Women of Excellence Award recipients recognized for professional achievements, community work

We appreciate our members’ support. Thank you to the following Chamber members celebrating anniversaries in July and August. Women of 2011Excellence Awards

25 years or more 15 years 5 years Marra’s Pharmacy Seven women joined the prestigious ranks of the Albany Financial Planners, Inc. J. Ward Reid & Sons Albany Gynecology & Fertility Frederick Marra, DMD, MAGD, Albany-Colonie Regional Chamber of Commerce’s Albany Port Railroad Corp. L. Sipperly & Associates Awards By Walsh & Creative PLLC “Women of Excellence” at the Women’s Business Aquatic Development Group Engineers & Surveyors Marketing Miron’s for Floors Council’s 20th Annual Women of Excellence Awards Bank of America New York Association of Beauknits Ltd. Yarn Shop Norlite Corporation Luncheon on Wednesday, June 15 at the Albany Capital District Physicians’ Alcoholism & Substance Brookfield Renewable Power Matthew J. Papa Realtor Marriott Hotel on Wolf Road. Health Plan, Inc. Abuse Providers, Inc. BullEx, Inc. dba BullEx Mohawk Global Logistics Benita Zahn, NewsChannel 13 co-anchor, once Ed Lewi Associates, Inc. New York Press & Graphics, Inc. Digital Safety Paul Pinkans Restoration again served as event emcee. Golub Corporation/Price NPA Financial, LLC Capital Bank - Clifton Park Pump Wear Inc. The event’s major sponsors were GE Pictured l-r (front row): Anne Lauren Barba; Jane Golub; Marcia White; Joella Viscusi. Back row l-r: Victoria Amyot; Suzanne O’Connor; Katherine Pelham; Sister Charleen Chopper Photo Video Productions, Inc. Cohoes City School District The Record Newspaper Energy, KeyBank and Tully Rinckey PLLC; the Bloom, CSJ; Georgia Kelly; Tamara Slater. Hampton Inn, Wolf Road Picotte Companies Cohoes Housing Authority Shelter Enterprise Inc. supporting sponsor was the Times Union. The Janitronics, Inc. Unity House of Troy, Inc. Cohoes Local Development Soft-Tex Manufacturing program included videos, sponsored by Axxess KPMG LLP Village of Green Island Industrial Corporation Spendwood School of Dance & Productions, highlighting the honorees’ careers and McNamee, Lochner, Titus & Development Cohoes Multi-Service Senior Gymnastics, LLC accomplishments. Williams, PC Citizen Center Stanton-Farrell Funeral Home, Inc. This year’s honorees were: Mr. Subb, Inc. 10 years Computer Answers Tables, Chairs & More Nixon Peabody LLP Better Homes and Gardens Ed Comtois & Son Tech Valley Audio Jane Golub, Director of In-Store Marketing, Price Pepsi Bottling Group Tech Valley Auto Sales, Inc. Thomas F. Gowen & Sons, Inc. Chopper Supermarkets (Distinguished Career) PricewaterhouseCoopers LLP CapitalCare Medical Group Edgeco Environmental, Inc. Tremblay & Associates Katherine Pelham, CEO, United Way of the Greater Prudential Manor Homes CrestHill Suites Gilberti Stinziano Heintz & Van Alstine & Sons, Inc. Capital Region (Excellence in Management, 100+ Reel Seafood Co. Crisafulli Bros. Plumbing & Smith, PC Van Schaick Island Country Club staff and volunteers) Sano-Rubin Construction Co. Inc. Heating Contractors, Inc. Green Island Power Authority Wertime, Ries & Van Ullen, P.C. Simmons Machine Tool Enterprise Network Solutions Harmony House Marketplace Kristin L. Woodward Marcia White, President and Executive Director, Corporation J.C.’s Central Deli Harmony Mills Web Com Saratoga Performing Arts Center (Excellence in Teal, Becker & Chiaramonte, R.P. Construction Community Management 1-99 staff) Pictured l-r (front row): Paula Mahan, Colonie town supervisor; Mark Eagan, Albany- CPAs, PC Credit Union Colonie Regional Chamber president & CEO; Wally Altes, former Chamber president. Joella Viscusi, President, Ambient Environmental, Tri City Rentals Instant Assistant Back row: Ken Desmond, former Chamber board chair; Benita Zahn, event emcee; Inc. (Excellence in Business) Alan Krafchin, Chamber board chair. La Quinta Inn & Suites Albany Airport Sister Charleen Bloom, CSJ, Professor of Communication Sciences & Disorders, The College of Saint Rose (Excellence in the Professions)

Georgia Kelly, Assistant Vice President, Financial Advisor, Merrill Lynch Financial Advisory Team (Excellence in Sales or Marketing)

Anne Lauren Barba, Ph.D., Associate Professor, Department of Neurology, Albany Medical College (Emerging Professional)

Jane Golub, Benita Zahn Heather Ford, KeyBank; Charmaine Ushkow, Times Union; Chris Horne, GE Energy; Steven Photography for the 2011 Women of Excellence provided by: L. Herrick Esq., Tully Rinckey PLLC Joan Heffler, Pictures With Personality!, www.joanheffler.com To view photos from the event: www.joanheffler.com, type in codeO W E2011 Register and follow the instructions to view the slideshow Questions? Please contact [email protected] before placing and order. 22 | acchamber.org | techvalley.org July/August 2011 | VISIONS | 23 Talent show Entrepreneurs, business professionals share advice during Tech Valley Young Professionals event

Young professionals learned the secrets completely passionate about. If you love branding when it comes to their image to success in business and satisfaction what you do, the money doesn’t matter as online,” she said. “Before we hire someone, in community involvement during a much.” we Google their name. Think about what presentation titled “Tapping Into the Fox also recommended emulating you’re portraying online. Social media is a Hidden Talent of Tech Valley” on May 17 business professionals and community great tool, and if you know how to use it at the Victory Café in Albany. leaders who you admire. effectively, you can build up your personal brand.” A panel of local entrepreneurs and “I’ve always picked people I idolized business professionals discussed how they who have certain traits that I want. If I Drysdale also advises young have advanced in their careers and offered professionals to promote themselves in can identify them and learn those traits, Michael Massey, Benji Fox, Rene’e Walrath, Julie Massry Knox and Rhea Drysdale were panelists for “Tapping Into the Hidden Talent of Tech Valley” insight on how to create a personalized I’ll become stronger in the business order to get noticed. brand and become indispensable to an community. It will make me a better CEO, “If you don’t put yourself out there, be a babysitter anymore,” he said. “That’s “Being the owner’s daughter, I had She switched careers because she was organization. The event was presented and it’s also going to make me excel in my people won’t recognize who you are,” she the reason I started my own business. I to start from the ground up and show ready for a change, and she hasn’t looked by GenNEXT – Tech Valley Young career,” he said. “The experience you get said. “If you’re in a particular industry and realized I was a risk-taker. My wife was 36 that I had the skills to be there,” she said. back. Professionals. Albany Medical Center, being on a nonprofit board is invaluable, have a certain level of expertise, start a weeks pregnant with our second child when “My advice to young professionals is to be Berkshire Bank, National Grid and because you have a whole group of people blog.” “I was in accounting for 15 years, I left my job and started my own business, yourself, respect the culture that’s there and Verizon were the corporate sponsors. around you to teach you the skill sets you went into staffing five years ago and opened and it’s never backfired. When you close a ask a lot of questions.” Benji Fox, executive director of Food need.” Next steps my own agency 10 months ago,” she said. door, another door opens. Everything I’m Pantries for the Capital District, Michael Massey, owner of Your Ad Here, She recommends that young “When I left accounting, I was bored. saying or doing, I’m talking about who I Inc., gained a significant amount of Father knows best started his career in banking but has since professionals embrace their passion outside Although I took a pay cut, it only took me am and defining who I am.” business experience working in marketing, Rhea Drysdale is co-founder and CEO of become known all along the East Coast as of work and build upon it. three or four months to earn what I had fundraising and commercial real estate, Outspoken Media, an internet marketing a media “mad man” and skilled strategist Julie Massry Knox, sales and “Even if you’re not ready to leave been earning. Finding people jobs and most notably with Omni Development company that specializes in online who generates measured results for clients. marketing manager for Tri City Rentals, a job, find something you’re passionate making a difference means the world to Company, Inc. He played a major role reputation management, search engine His portfolio of clients has included a family-owned property management about, and surround yourself with people me.” in bringing the concept of a penthouse optimization, link development and social a Fortune 500 insurance company, a company. She is responsible for all who are important to you,” she said. Walrath encourages young banquet facility, ground-floor restaurant media marketing. commercial real estate firm, a Southeast- advertising and marketing for Tri City “Community involvement is so important, professionals to get involved in the and to-go kiosk at Omni Plaza to life in a She had been optimizing websites for based wealth management bank and Rentals and its individual properties. so get involved in other activities.” community, and to build a network of facility that sat vacant for more than 15 more than six years with both in-house several community-based credit unions in In addition to her work, Massry Rene’e Walrath is president of people you can trust. years and also developed and launched and agency positions prior to starting the Northeast and Mid-Atlantic. He has Knox is involved with many community Omni Fitness Center at 54 State Street. Walrath Recruiting, Inc., a staffing “Employers want to see community Outspoken Media. Today, she works with consulted with several small- to medium- organizations, including: Center for agency that offers temporary, temporary- involvement,” she said. “I think I can do Fox’s nonprofit experience stems from her clients to effectively manage their brand size businesses on developing advertising Disability Services; The College of permanent or direct hire positions. Her everything, but I can’t. It’s good to have his dedication of service to the boards of and achieve competitive search rankings. and media campaigns including a retail Saint Rose; Girls Inc.; Daughters of 17 years of work history in the accounting family and friends around you who are Albany Center Gallery and Historic Her father offered her valuable career drugstore chain, a men’s grooming Sarah Nursing Center; and United field and five years of experience in the supportive.” Albany Foundation, and as a founding advice when she was contemplating the franchise, a high-end butcher shop and a Jewish Federation of Northeastern staffing industry has contributed to her board member of The Stakeholders and commercial builder. New York. For more information on GenNEXT: idea of founding her own company. success as a recruiter. Tech Valley Young Professionals, contact The Stakeholders Foundation. In “For the past 12 years, I owned an Massry Knox didn’t anticipate working his role with The Food Pantries, he leads “He told me, ‘You’re young, you’re Her community involvement includes Addy Waldie at 518.431.1443 or addyw@ smart, you can do this yourself.’ You don’t ad agency, but I didn’t like doing the same for her family’s business, but she has found the Girl Scouts of Northeastern New acchamber.org for more information.• his team and board of directors to raise thing every day, and I thought I could do a the experience to be rewarding, both awareness of the organization’s mission in have to know how to run a company, you York, Inc., WAMS – Women against just have to find the right people,” she said. better job in the media world than what I personally and professionally. Multiple Sclerosis and Big Brothers Big the community as the local voice for the was seeing out there,” he said. hungry. “You don’t have to know everything, but Sisters of the Capital Region. you have to know what you don’t know.” Creating a personal brand is essential He advised young professionals to for young professionals who wish to discover their passion and follow through With the proliferation of social media, differentiate themselves and control their THE CAPITAL REGION’S PREMIER TM on it in pursuing a career. young professionals need to manage their reputation effectively and create a personal destiny, Massey pointed out. NO COST “What makes you passionate about brand that portrays them favorably. “I built my personal brand by asking, Scrapster something? If you can make yourself take ‘Who am I?’ You always have to go back to Scrap Metal Removal/Recycling Service a job that you are completely passionate “Reputation management is so important, and people forget about personal what you are. I had a full-service ad agency Commercial and Residential about, that’s going to make life so much when I had an epiphany one day. I couldn’t (518)505-5055 easier,” he said. “I wasn’t satisfied until All Types of Metal and Partially Metal Items · Large & Small Appliances · Batteries Computers/TVs/Electronics · Auto Parts & Junk Vehicles · Lawn & Garden Equipment www.scrapster.com I made that decision to do what I was • Fee Based Clean Outs and Debris Removal Also Available • FREE SCRAP METAL PICK UP

24 | acchamber.org | techvalley.org July/August 2011 | VISIONS | 25

Din d you k ow? All roads still lead to Cohoes Cool down and save Five years since Chambers’ merger, Cohoes Summer is in full swing. Beat the heat and builds on its momentum save money by enrolling in the Energy Alliance Program. The Albany-Colonie Regional Chamber, Mayor John McDonald, Barbara Hildreth along with EnergyNext, Inc., offers the Energy Alliance program to help Chamber It’s been five years since the Cohoes businesses. The mayor and the economic great is bound to happen,” she said. “I have members reduce energy costs, cut Chamber of Commerce merged with development team are welcoming and seen many of the small businesses from overhead, cut through the “noise” of the the Albany-Colonie Regional Chamber, willing to work with businesses as they Cohoes become energized, excited and market and improve energy efficiency. Specializing in Corporate leading to the formation of the Business move into the city as a start-up or a firmly empowered to give their all for the city.” Council of Cohoes (BCC). established business. Diane Conroy-LaCivita, partner in Through EnergyNext, the Chamber Breakfasts & Luncheons “Oberlander Group, for example, Harmony House Marketplace and Training Seminars, Corporate The BCC provides a forum for works in conjunction with more than 20 educational programming and networking made the move to Cohoes because it a former BCC chair, is pleased to see the other groups throughout upstate New York Outings, Holiday Celebrations, targeted for businesses located in or looking has a ‘small town’ feel, adequate and growth and unity among businesses since to enhance your purchasing power, allowing Staff Meetings, Employee to do business in the City of Cohoes. The free parking, and is centrally located to the Cohoes Chamber and Albany-Colonie businesses to join together and pool their Appreciation, Board Meetings BCC provides a valuable link between points north and south. Our employees Regional Chamber merged. businesses and local government. from Clifton Park and Delmar essentially buying power to gain leverage in the “When we decided to open our have the same commute time now. Also, Schedule your corporate catering needs at Several community and business business in Cohoes, I thought it was marketplace. Our supplier’s prices are the as a marketing/graphic design firm, we [email protected] or by calling 518.462.5074 leaders shared their perspective on how important that we join several local lowest available, and it’s easy to get started: the formation of the BCC has helped to appreciate the artists who have taken up organizations, such as the chamber,” she residence in this city and hope this trend • Complete the Participation strengthen the “Community That Cares.” said. “I wanted people to know that we continues.” truly wanted to make a commitment to this Authorization form (no cost Mutual benefits Teamwork community. The merger with the Albany- or obligation) available via Cohoes Mayor John McDonald III, vice Colonie Regional Chamber happened six acchamber.org/Files/energy_ president of Marra’s Pharmacy, has Barbara Hildreth, owner of Beauknits months later. Ltd. Yarn Shop, believes the merger has alliance_enrollment.doc and seen tremendous benefits since the merger. directly impacted businesses such as hers, “I was thrilled because I realized the provide the Chamber with a copy “Over the past five years, the City and the business community, as a whole. resources that would be readily available to of your electric or gas bill of Cohoes has witnessed great success us would increase. It was a tremendously in regard to growth and new business “I think the city has grown a great positive development, in terms of the • Allow 2-3 weeks to receive an throughout our community,” he said. deal, and the leadership the Chamber events we’d be able to attend and who we’d estimate “I attribute this success to many factors, has provided has really enhanced all of be able to meet.” including our relationship with the Business our businesses,” she said. “The amount • Once you receive the estimate of knowledge I gain by going to BCC The Chamber’s new Relocation Council of Cohoes and the Albany-Colonie Guide and 2011/2012 Business Directory offer package, sign and return the Chamber. This relationship has led to workshops and other Chamber events is significant. There are training and are examples of how Cohoes is making agreement –– and let the savings new contacts and partners for the city and its presence felt in the region’s business additionally it has provided an even greater networking opportunities and business begin advocacy that I would not have been able community, according to Mike Brooks, benefit to the businesses of our community. owner of Harmony Mills Web Com. The Energy Alliance Program is open As a member both through the City of to take advantage of if it weren’t for the Albany-Colonie Regional Chamber. “The City of Cohoes and its businesses are to all Albany-Colonie Regional Chamber Cohoes and Marra’s Pharmacy, I realize able to take advantage of being members,” members at no cost or obligation. Pay only the value of this partnership and look “It’s been truly an asset. We were he said. “By being in the Business Directory forward to even greater successes in the concerned at first that we might lose our for the electricity or natural gas you use –– and Relocation Guide, businesses that were future.” identity, but because of the Chamber, the and don’t forget to ask about fixed pricing. part of the Cohoes Chamber are now part Mel Quinlan, vice president of city and businesses in Cohoes have more of this guide. If that hadn’t happened, For more information, contact Jennifer Sims Oberlander Group and current BCC visibility and we’re an active part of the many of those businesses wouldn’t be in it. at 518.431.1418 or [email protected] chair, believes the merger has strengthened Chamber.” It’s good to see other companies move into or EnergyNext at 518.580.9244. • Cohoes’ reputation as a viable city in which There’s a camaraderie among business the city and take up residency in Cohoes.” • to conduct business, and Cohoes’ business owners that strengthens the city overall, community is very strong and dedicated to according to Lauren Payne, principal of promoting one another. Spiral Design Studio. “Cohoes has attracted many businesses “Anytime you can bring business through its cultivation of artists and together under a positive umbrella such as its willingness to assist new and young the Business Council of Cohoes, something

26 | acchamber.org | techvalley.org July/August 2011 | VISIONS | 27 Member happenings

On the move Bartel Communications, Inc.: Carter, Conboy, Case, Blackmore, Maloney & Language Learning Institute: Ronald McDonald House Charities of the University at Albany: 3tarchitects: Pauline Bartel is a regular contributor to “Welcome Laird, P.C.: Has opened a new educational center in Saratoga Capital Region: Gregory Maguire, alumnus and author of the Eric Davenport, architectural designer/project to the Boardroom,” a business column in the Acquired Saratoga Springs-based law firm to help adults and children learn French, Spanish, Received a $5,000 donation from the Al Tabari award-winning novel Wicked: The Life and Times manager. Ballston Journal. In her monthly columns, Bartel Hamilton Watt, PLLC, effective June 1, and opened Italian and Portuguese. Shriners Temple to support programs and services of the Wicked Witch of the West, delivered the discusses issues related to branding, marketing a branch office in Saratoga Springs. that provide comfort and respite for families of undergraduate keynote address at the 2011 Albany Law School: Management Advisory Group: and public relations. Center for Economic Growth (CEG): seriously ill children receiving treatment at area Commencement Ceremony at the University at Connie Mayer, interim president and dean. Stan Simkins, president, is offering Chamber hospitals. Albany on May 15. BCI Construction, Inc.: Recognized the following companies and business members a 25 percent discount of single copies CHA: Received an SBA Small Business Excellence Award leaders during its 15th Annual Technology of his new book, “Set Yourself Free – How to Have Schenectady Museum & Suits-Bueche Upper Hudson Planned Parenthood: Michael O’Neil, PE, project engineer IV in the civil/ at the Desmond Hotel & Conference Center in Awards Luncheon: Promising New Start-Up, a Thriving Small Business… And Enjoy It!” through Planetarium: Supporters and staff held the organization’s site/landscape architectural technical group; Paul Albany. The U.S. Small Business Administration Carma Systems, Inc.; Economic Winner, Autotask; Amzaon.com. To receive the discount, visit http:// Hosted Invention Convention 2011, featuring the Annual Meeting and Recognition Reception. Rossello, principal engineering designer in the and the New York Business Development Technology in Production, Automated Dynamics; amzn.com/098312230X and use the discount top 100 student inventions chosen from more than Keynote speaker was M. Tracey Brooks, president electrical technical group. Corporation (NYBDC) hosted the 13th annual Technology Mentor, Amy Johnson, President, code AJM9QTTC. 1,300 submissions. and CEO of Family Planning Advocates of New York Citizens Bank: luncheon to recognize the achievements of local Captsone, Inc.; Technology Entrepreneur, Maria College: Schenectady County Community College: State. small businesses. Stephen Petti; Leaders of Tomorrow, Lindsay A. Peter Smith, mortgage loan officer. Held its Application Acceptance Day, when Recently honored students with scholarships and Wilson Elser Moskowitz Edelman & Dicker, LLP: BlueShield of Northeastern New York: Tucker, Greane Tree Technology and Ted Ottey, C.T. Male Associates, PC: Intellidemia. participants learned about the college by talking awards totaling more than $70,000. During the Partner Theresa Marangas has been appointed Held the Healthy Changes Everything Video with admissions staff, and by reviewing degree College’s 40th Honors Convocation held earlier by Governor Andrew Cuomo, by way of Executive Bruce Wurz, business development coordinator Contest, where thousands of kids collaborated to College of Nanoscale Science and Engineering programs and schedules. this month, more than 100 students received Order, to the Third Department Judicial Screening and project manager in the land services division. (CNSE) of the University at Albany: record video of their healthy changes. Celebrity Marvin and Company, PC: scholarships, including several new scholarships, Committee and State Judicial Screening Hiscock & Barclay: judges awarded cash prizes to schools with the Was recognized by SUNY Chancellor Nancy L. as well as awards. All scholarships and awards Committee. Offered a free webinar focusing on recently Gregor Macmillan, of counsel. best video submissions, including $2,500 for each Zimpher, The New York Academy of Sciences and were based on academic merit. of three category first-place winners. The Research Foundation of State University of implemented Governmental Accounting Standards Hoffman Warnick LLC: Board (GASB) pronouncements, as well as projects SEFCU: Brown School: New York at a reception celebrating Research and Datebook Matthew Pinckney, senior associate; Nate Davis, Innovation in New York State at 7 World Trade currently in GASB’s pipeline. Presented a major gift to Albany Medical Center to patent agent. Patti Vitale has re-signed as the 2011-12 head Center in New York City. Mary Kay Cosmetics – Cheryl S. Richardson, fund a new program to support pediatric services Capital Region BOCES: of school. Ezra Greenstein, ’07 alumnus, was at the Children’s Hospital at Albany Med. From July 25-29, Career & Tech teams up with Sano-Rubin Construction Co., Inc.: Community Resource Federal Credit Union: Independent Sales Director: awarded the annual Brown School Alumni Shumaker Consulting Engineering & Land , Schenectady, to offer students David Hollander, executive vice president and chief Scholarship award and will be attending SUNY Employees volunteered to make table Earned the use of her fifth Mary Kay career car. She is a premier club director and driving a new Surveying, P.C.: entering grades 9-12 in September the popular operating officer; Kenneth Rizzo, vice president Geneseo in the fall, studying economics. arrangements for Interfaith Partnership for the Build a Better Robot camp. In the college’s labs preconstruction and administration. Homeless’s A Taste of Albany event. Toyota Camry. She was also a 2005 recipient of John Franz Jr., PE, partner and senior managing BST: the Chamber’s Women of Excellence Award. engineer for construction observation services, and classrooms, campers will learn to construct Siena College: Creative Expressions Photography –– Pictures and program in Basic as they take a box of parts Has been awarded a General Services Mr. Subb: has been elected President of the New York State Tobin Anderson, assistant men’s basketball coach; Administration (GSA) Schedule Contract. The With Personality! Chapter of the American Public Works Association and transform it into a working robot. The camp Steve Karbowski, Brandon DeNoyer, assistant selective nature of these contract awards is a Wedding photos by Joan Heffler were published in After 35 years of making subs at the Watervliet (APWA). also includes sessions on robotics in general, coach. location, Dan Esposito has retired. and demonstrations of robots developed at Union testament to BST’s Governmental and Municipal the latest edition of VOW Magazine, a Times Union Siena College: Service Group, which has a significant history of publication. Neat Chic Organizing LLC: College. The week culminates in an exhibition TechBridge Group LLC: Five of its 18 Division I athletic programs received for parents and the public at the Schenectady Breanne Mickley-Frichette, customer relationship providing auditing, accounting, financial consulting, Creative Marketing Concepts: Catherine Dryden taught a class called “What’s and highly diverse and specialized services to Public Recognition Awards for holding Academic Museum where students will showcase their manager Alan Baker, MAS, has successfully completed in Your Filing Cabinet?” an interactive workshop Progress Rates (APR) in the top 10 percent of their robots. Register online at www.questar.org/ governmental and municipal clients. to gain a better understanding of what papers to TD Bank: the advanced education and industry service sport across the membership. The Saints’ men’s summercamp. CAP COM Federal Credit Union: keep, where to keep them, why to keep them and Christopher Gavry, vice president of business requirements established by Promotional Products and women’s cross country teams, men’s and New York Capital Region Chapter of the CAP COM Financial Services announced that LPL Association International (PPAI) to achieve the MAS for how long. women’s tennis squads and women’s golf team development officer in SBA Lending. American Marketing Association: Financial Advisor Jim Faranda was nominated industry certification. New York State Convention Center: each were recognized. Walrath Recruiting, Inc.: John DeCelle, chief marketing officer for SEFCU, by LPL Financial for the BISA-Bank Insurance & Credit Union Association of New York: To help bring to life the vision of the proposed New Sunmark Federal Credit Union: Lindsey Fuhrman and Nina Willey, staff members. Securities Association Top 200 Program. has been named this year’s recipient of the Along with Sunmark Federal Credit Union, donated York State Convention Center, two Albany High Has created a mobile video game application as Marketer of Excellence Award. DeCelle will Capital District Community Gardens: $1,720 to The Children’s Hospital at Albany School seniors, Ali Attiyah, and Zach Mantica, both part of a year-long fundraising effort to benefit the receive his award during the 17th Annual Mark of 17, working with Hamlin Design Group, have built Kudos Announced the Healthy Convenience Store Medical Center, a Children’s Miracle Network Regional Food Bank of Northeastern New York. Excellence Awards on Wednesday, October 5, 2011 Initiative, making fresh, affordable produce hospital. a scale model of the proposed convention center The new mobile game, officially titled Duck Pirates, at the downtown Albany Crowne Plaza. To learn Active Family Chiropractic, PC: in the context of its downtown Albany setting, on available at inner-city convenience stores, Double H Ranch: has been created by Sunmark to offer a fun and more about the 17th Annual Mark of Excellence Collected more than 50 items for the Equinox improving nutritional food access in lower income display at Albany International Airport. engaging way to raise funds and awareness for the Awards, visit www.nymarketing.org/moe. Youth Program in March and April. Held this year’s Boogie Off Broadway Black & neighborhoods and supporting local businesses. New York State Society for Human Resource Regional Food Bank of Northeastern New York State Museum: White themed cocktail dance party on June 3 at Management: Albany Medical Center: Capital District Habitat for Humanity: the Saratoga Polo Club. TechBridge Group LLC: Take a lunchtime musical break or join the James Barba, president and CEO, joined Albany In partnership with The Business Council of New Broke ground on its next major building project of Excelsior College: Participated in the American Cancer Society’s musicians as they play acoustic music inspired by Mayor Jerry Jennings and other local officials to 16 row houses in the South End of Albany on June York, recognized 50 outstanding companies with Relay for Life, of Southern Saratoga County, on the Celtic tradition of jigs, reels, waltzes, hornpipes announce details and break ceremonial ground 8. This endeavor will create broad transformational Martha Tripp Garing, senior advisor for the School operations in the state of New York for their human June 10. New York. and marches, as well as occasional popular songs, for its new $360 million Patient Pavilion. The of Business and Technology, has been named a resources practices and employee satisfaction. The change in a neighborhood in need of revitalization Total Events: jazz standards, and early music every Thursday largest hospital expansion project ever undertaken and for families in need of safe, affordable, decent 2011 recipient of the National Academic Advising ranking of the winning companies was announced from noon-2pm in Adirondack Hall. For more in northeastern New York, Albany Med’s Patient housing. Association’s (NACADA) Outstanding Advising during the fourth annual Best Companies to Work Received an SBA Small Business Excellence information, call 518.474.5877 or visit www.nysm. Pavilion will increase the hospital’s beds from 631 Award, in the primary advising category. for in New York awards dinner. Award at the Desmond Hotel in Albany. The U.S. Capital Region BOCES: nysed.gov. to 714 and will include new operating rooms and Fort Orange Press: Northeastern Association of the Blind at Albany Small Business Administration and the New York Twenty-eight students enrolled in courses offered Business Development Corporation (NYBDC) Tri-City ValleyCats: cutting edge intensive care units for both infants Announced a strategic alliance with The Pressroom (NABA): and adults. through the Capital Region BOCES Career & hosted the 13th annual luncheon to recognize the Presents the Second Annual Capital Region Craft Technical School in Colonie and Schoharie to consolidate offset printing operations in the Fort Held a surprise celebration to congratulate achievements of local small businesses. Brewers Festival with Brown’s Brewing Company on Albany Medical College: Orange Press facility at Eleven Sand Creek Road in Jelssomina “Patty” Greco for being a NABA were honored for excellence in their career and Town of Colonie: Saturday, July 23 from 2:30 – 6:30pm at Joseph Awarded 213 degrees during commencement technical and academic studies at both Career Albany while maintaining digital production at The employee for 50 years. L. Bruno Stadium in Troy. Craft beer fans will enjoy ceremonies held at the Saratoga Performing Arts & Tech and their home high schools by being Pressroom’s Bath Street location in Ballston Spa. Northeast Kidney Foundation: Youth Employment Service is available to help you a fun-filled afternoon celebrating the art of craft with your recruitment needs at no charge to your Center. Medical degrees (M.D.) were awarded inducted into the National Technical Honor Society. Girvin & Ferlazzo, P.C.: Held its annual Albany Kidney Walk on June 12. brewing with some of the finest craft breweries to 148 students, 18 received master of science business. Please call 518.456.3786 to place a job in the Northeast. Tickets and more information Capital Region Theological Center: Its jury verdict in the intellectual property case Phillips Lytle LLP: order. You may visit www.colonie.org and click on degrees in nurse anesthesiology, 29 received Want Ad Digest v. Display Advertising Inc. was are available the ValleyCats box office, Brown’s master of science degrees in physician assistant Executive Director Martha Reisner, announced Received the New York State Bar Association 2011 the Youth Employment link for further information. Brewing Co. and www.capitalbrewfest.com. that the Lilly Endowment has provided a $1 listed in the publication Verdict Search’s Top NY studies, and 14 received either master of science Verdicts of 2010, published annually by The New President’s Pro Bono Service Award in the mid- Tri-City ValleyCats: or doctoral degrees in the biomedical sciences. In million dollar grant over four years to develop sized law firm category. Troy Boys & Girls Club: resources and help make programs available to York Law Journal. In conjunction with the New York-Penn League Will host the Second Annual Troy Restaurant Tour addition, five students received master’s degrees Profitable Speech: Charitable Foundation, will once again sponsor from the Alden March Bioethics Institute. strengthen congregations in the Capital Region. Greane Tree Technology: on Tuesday, August 30. Attendees can sample food “Strong congregations mean strong communities,” Owner Dale Klein, has been hired as the keynote a scholarship program allowing area high school at Troy’s finest restaurants. For more information, Has been contracted by the City University of seniors the opportunity to compete for one of three Preserve Commission: says Reisner, so CRTC is expanding its current New York (CUNY) to redevelop Baruch College’s speaker for Informz, at its user conference visit tbgc.org. Held its fifth annual Lupine Festival to celebrate educational programming to include resourcing. this September in Washington DC. Klein will $2,500 grand-prize awards. William and Anita Newman Library website. The To get your information into Member Happenings, the blooming lupine, endangered Karner blue project includes back-end system integration of the also deliver a communication workshop at its Tully Rinckey PLLC: butterfly and its globally rare nature preserve Careers In Transition LLC: conference as well as provide presentation skills email [email protected]. You may also Dr. Tom Denham recently gave interviews to WAMC Library’s database systems, as well as front-end Partner Barbara King received the 2011 upload your press release at Albany.com. through the arts. graphic and user interface design. coaching to Informz staff who will be speaking at Schenectady County Human Rights Commission’s 90.3FM on “How to Make a Job Hunt Comeback,” this conference. Albany Public Library: and to WHAZ 97.3FM on “50 Interviewing NO Hudson-Mohawk Chapter of the American Justice Award during the Commission’s 28th Project Lead the Way: Annual Human Rights Breakfast. Honored New York State Assemblyman Jack NOs” and Going Back to School.” He appeared on Society for Training & Development: McEneny for his contribution to the new Albany News 10 on “Dealing with Downsizing” and “Your Hosted “Breaking up is Easy to Do – Modularizing In an effort to educate members of Congress Unity House: History Room in the Main Library. First 30 Days on the Job.” Dr. Tom spoke on “Got Your Videos to Increase Learner Engagement” with on Best Practices in STEM Education, ASME, a Milinda Reed, director of the domestic violence 120,000-member mechanical engineering society, AMRI: Goals?” to the Leadership Tech Valley Class of Chris Conto and Leanne Robinson-Maine from New services program, is the recipient of the New York 2011. York Network. featured Project Lead The Way’s STEM curriculum State Bar Association Committee on Attorneys in Has received a $3 million milestone payment from program (PLTW) at a Congressional Briefing on Bristol-Myers Squibb Company resulting from a Knapek, Gabriele & Bottini, LLP: Public Service’s Citation for Special Achievement Engineering Concepts in the K-12 Classroom on in Public Service. recently initiated Phase 2 clinical trial of an AMRI Has moved its offices to 43 British American Capitol Hill. compound exclusively licensed to Bristol-Myers Boulevard in Latham. Squibb.

28 | acchamber.org | techvalley.org July/August 2011 | VISIONS | 29 W ord On the Street ON THE SCENE

How has social media helped you to grow your business? 1. The Chamber hosted the third annual Bright Ideas Conference on May 21. Keynote speaker Chris Chabris, co-author of “The Joseph Payette Jr. through LinkedIn, Twitter and Facebook prospective guests and share their unique and Invisible Gorilla,” shared his insight on intuition and how our Chief Technology Officer each day. In three short years, Portfolio PR memorable experiences. perceptions can easily deceive us. Attendees also participated Greane Tree Technology Group has grown more than 200 percent in workshops on Social Media, Search Engine Optimization, How each year. We market our brand exclusively Rosehn Gipe to Build Customer Trust and Loyalty, and Strategies to Improve Twitter, Facebook, through social media, spending no money Business Manager Your Work and Life Performance. The event was sponsored by LinkedIn, as well as our on advertising. Social media is not only a USS Slater/Destroyer CAP COM Federal Credit Union. Tully Rinckey, PLLC and Business website, blog and good brand strategy, but also a free distribution Escort Historical Museum Services Corporation were supporting sponsors. The Business old-fashioned word- channel to key audiences. Social media allows Review, AM 810 and 103.1 FM News-Talk WGY and 99.5 The River of-mouth are all channels Greane Tree One might think that our organization to keep in contact with our were media sponsors. Technology uses to share how our solutions an historic World War II 1. networks globally; we’ve achieved clients from help clients thrive. We tweet about software naval ship would have 2. New York State Assembly Majority Leader Ron Canestrari San Francisco to the Netherlands. and development, events we participate in, little or no use for 21st discussed the state budget, the current economic situation and the innovative systems we are building for Christopher Jarvis century technology. This is certainly not across upstate New York and other topics relevant to the business clients. We recommend using HootSuite’s web Director of Rooms the case at USS SLATER. While we have not community during an Issues Forum on May 25 presented by the application to track mentions of your brand, Mirror Lake Inn Resort & Spa jumped headfirst into every new media that Business Council of Cohoes. CAP COM Federal Credit Union was industry or search terms and to update your emerges, we have been adding options to the corporate sponsor. The growing popularity of multiple networks at once. our public view. Most social media outlets 3. Lisbeth Calandrino, author of “Red Hot Sales,” shared her social media has allowed are free to the user. This is highly attractive to knowledge of creating more sales for the small business owner on Nicole Messier us the opportunity to grow a nonprofit with a shoestring budget. Since June 14 during a Small Business Council event. Capital Bank was Principal our business in several becoming more active with our website, using the corporate sponsor. Portfolio PR Group ways. Social media allows email blasts, supporting volunteer blogs, and us to interact with our 4-5. The Leadership Tech Valley Class of 2011 held its graduation Hiring a PR agency is a joining the ranks of Facebook, we have seen guests on a more personal level to not only ceremony on June 10. M&T Bank is the corporate sponsor of the tough decision for any donations increase. While the increase is not communicate new happenings here at The Inn, Leadership program. company to make. Companies want to be sure significant at this point, the difference in the but to also get their thoughts, preferences and that their investment is going to get them big demographics of the donors is noticeable. This feedback. Additionally, we have found that the headlines and increased brand awareness. spring we used Groupon for a membership nature of social media itself has provided the We demonstrate our daily headline results, deal. We were thrilled with both the number ideal forum for which our guests can interact 2. agency award-wins and new client acquisitions and the age range of the buyers. with not only one another, but also with

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June 2011 | VISIONS | 31 Viewpoint The Essential Part of Every Summer Season Since 1898 Experience Saratoga Polo Value of internships is Every Friday & Sunday at 5:30 • July 8th through Labor Day immediate and lasting

Over the past several years, employers and enables students to apply the skills of a college-aged students have experienced a subject matter can be just as, if not more, Saleem Cheeks positive shift in attitudes toward internships. meaningful to their education than learning Senior Account Supervisor/Public Affairs This has led to new opportunities for both about those skills alone. Eric Mower and Associates interns and the organizations that host The scenario of a student sitting in a them. classroom for four years being taught about In the past, businesses and college political theory by a professor in the front of students both seemed to regard internships the room no longer cuts it. Our interns are treated as members of as an afterthought. the team. While supervised, they’re given Colleges are including internship autonomy to work on projects from start For companies, it meant having low- to requirements in more degree programs, and to finish and they’re asked to contribute on no-cost labor to handle the mundane and professors ensure that today’s out-of-the- a number of activities, including internal menial tasks. For students, it meant checking classroom experiences are more rigorous. meetings, video shoots and client events. another box on the list of things they should By placing a new level of importance on do before graduating college. internships, colleges are creating interns who This experience has given many of our are more engaged, who place more value on interns the opportunity to build portfolios The dim view of internships held by that show, rather than tell, employers what both sides prevented them from taking full the experience, and who come prepared to contribute to the workplace. they bring to the table and has helped them advantage of the opportunity. However, two land jobs in spite of the sour economy. In key factors are contributing to a change in For students and businesses, the value addition, for students who perform well this perception. of internships went up when our economy in their internships, they have begun the The first can be credited to the famous went down. process of building a strong, established philosopher Confucius, to whom the Competition for jobs is stiffer than network of contacts in their field of study following quote is attributed: “I hear and ever before. According to the Pew Research that can serve as a resource as they enter the I forget. I see and I remember. I do and I Center, recent graduates are among a job market. understand.” generation that is the most educated and The process of interviewing and For the second, we need only to look at unemployed ever. training a new hire can be expensive, the poor health of our economy. In today’s tight economy, a solid cover especially if the new employee isn’t a fit for For years, little emphasis was placed letter and high grade-point average alone the organization. on internships by many college institutions. won’t guarantee a job. Students entering Employers in a position to hire would Programs were often relegated to an obscure the workforce need to work twice as hard to be wise to take advantage of the opportunity office on campus, were not integrated with stand out, and they’re finding that a resume that an internship program offers: the ability the curriculum, and in many cases, were not chock full of experience can be worth its to evaluate potential job candidates utilizing required for completing a degree. Instead it weight in gold. a thorough, semester-long review. was treated as something that was “nice to At the same time, the economy has For businesses, interns can bring a fresh Visit Entertain Get Involved have.” forced organizations to maximize their perspective to an office. As technology and resources, and that is turning out to be a Tickets Celebrate in Style Join Us for the Full Season This half-hearted approach in some social media advance, students can even and Make the Most of Polo: boon for students interning. They are being Public matches are played at 5:30 p.m. every Friday Imagine the possibilities in a setting of wide-open cases produced half-hearted interns. These help keep organizations stay current on the Become a Member students would opt for internships more given more meaningful experiences than latest tools and trends. and Sunday, July 8 through Labor Day. Gates open fields and scenic beauty. Talk to us about hosting a for the chance to get out of sitting in a filing documents and getting coffee. Interns at 4:00 p.m. Tickets may be purchased at the gate special event in our Clubhouse or billowing formal Individual, family and corporate memberships allow An afterthought no longer, internships you to enjoy a host of benefits including season- traditional classroom than for the real-world are being invited to engage in such activities on the day of the match, or reserved by phone or white event tent, during the polo season or year- as “job shadowing” executives and working now play an important role in improving the online. round. long clubhouse admission. Reserved tail-gate spots learning experience. And when placed with workplace and strengthening the resumes of and box seats are also available. For more details side-by-side with employees on complex Delight your guests for any occasion, from a business, they would put forth just enough Clubhouse Admission: Enjoy our air-conditioned visit us online or call Amy Lavin at 518.584.8108 projects. recent graduates. • personal milestones, charity galas and holiday effort to earn their elective credits. Clubhouse and seating. Cash bar and food are ext. 101. parties, to business gatherings or a spectacular I manage the internship program at available. $25.00 per person. Fortunately, colleges across the wedding. Thinking of Learning Polo? country are embracing the wisdom of Eric Mower and Associates, a company We’ll teach you to ride and play. But be prepared General Admission: Pull your car right up to the Confucius. Schools have begun placing that has developed a competitive internship Let our simply elegant venue combine with to fall in love with the game! Contact Christopher action and enjoy polo field side. $25.00 per carload. the extraordinary talents and creativity of Kim greater emphasis on experiential learning, program that allows students to gain hands- Shelli, Manager of Player Relations, at 518.584.8108 Klopstock’s The Lily and the Rose, Saratoga Polo’s ext. 14 for information about lessons for all ages the theory that hands-on experience that on experience and contribute to the overall productivity of the agency. Visit www.saratogapolo.com for directions. exclusive caterer. and levels. 32 | acchamber.org | techvalley.org 518.584.8108 www.saratogapolo.com Hundreds of small business customers have received more than $3.6 million in energy efficiency incentives.

Today, hundreds of local businesses are enjoying the benefits of energy-efficient operations thanks to National Grid’s Upstate New York Small Business Program. Their efforts prove that creating an energy-efficient workplace not only reduces the cost of running a business, but also increases employee and customer satisfaction and helps save energy for the entire community.

Put the power of National Grid’s Upstate New York Small Business Program to work for you. To schedule your no-cost, no-obligation energy evaluation, call 1-800-332-3333 or visit www.powerofaction.com/UNYsaveenergy, to learn how our Small Business Program has benefited companies throughout upstate New York.

Offer available to National Grid electric customers. Restrictions apply.

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