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Name: ______Date: ______

Market Segmentation for the Top 25

Directions: Pick a football or basketball (whichever is in season) team which is currently ranked Top 25. Complete market segmentation on the team by doing research. Then, create an attractive and information flyer which showcases the most important part of your findings. Make sure to review the 3 types before getting started and cite your sources. An example of the level of research needed is shown on the back.

Review of Concepts Market Segmentation:

Demographic:

Geographic:

Psychographic:

Research Team Picked: ______Ranking: ______

Demographic:

Source(s):

Geographic:

Source(s):

Psychographic:

Source(s):

CTAE Resource Network Intro to Sports & Entertainment Mkt. • Grades 9-12 • Unit 1 Page 1 of 2

Example: South University Demographics: As of the 2000 census, 303,447 people lived in Tampa City, Florida with124,758 households, and 71,236 families residing in the city. 148,050 were male making up 48, 79% and 155,397 were female making up 51.21%. The racial makeup of the city 64.22% White (51.0% White Non-Hispanic), 26.07% black or African American, 0.38% American Indian and Alaska Native, 2.15% Asian, 0.09% Native Hawaiian and Other Pacific Islander, 4.17% from other races, and 2.92% from two or more races. Hispanic or Latino of any race was 19.29% of the population. There were 124,758households out of which 27.6% had children under the age of 18 living with them, 36.4%were married couples living together, 16.1% had a female householder with no husband present, and 42.9% were non-families. 33.7% of all households were made up of individuals and 10.2% had someone living alone who was 65 years of age or older. The average household size was 2.36 and the average family size was 3.07. The median income for a household in the city was $34,415, and the median income for a family was $40,517. Males had a median income of $31,452 versus $26,133 for females. The per capita income for the city was $21,953. 18.1% of the population and 14.0% of families were below the poverty line. 26.8% of those under the age of 18 and 15.1% of those 65 and older are living below the poverty level. As of 2000, English spoken as a first language made up 77.43% of all residents, while 22.56% spoke other languages as their mother tongue. The most widespread was Spanish speakers who made up 17.76% of the population, while French came up as the third most spoken language, which made up 0.63%, and Italian was fourth, with 0.56% of the population.

Geographics: University is located in Tampa CIty, Florida. is in Hillsborough County, on the west coast of Florida. Tampa is located in the Tampa-St. Petersburg-Clearwater metropolitan area. Other universities located near it are , Eckerd College, and Florida Southern College.

Psychographics: Tampa City is a place that is laid back and has an active night life. Teams from four professional sports call Tampa home. The Devil Rays (baseball), the Buccaneers (football), the Lightening (hockey), and the Storm (arena football) make up the professional teams. Events held every year in Tampa include the (every New Year's Day), the Gasparilla Pirate Festival (every February), the Sant'Yago Knight Parade, the Florida State Fair (mid-February), Guavaween (every October). The people are traditional southern people with a Hispanic influence that are generally big sports fans. Other major college football programs include Florida State, Florida University, . and .

CTAE Resource Network Intro to Sports & Entertainment Mkt. • Grades 9-12 • Unit 1 Page 2 of 2