Curriculum Vitae
Mark A Bonn
November 02, 2015
General Information
University address: Dedman School of Hospitality College of Business University Center - B4110 Florida State University Tallahassee, Florida 32306-2541 Phone: 850-567-1826; Fax: 850-644-5565
E-mail address: [email protected]
Web site: business.fsu.edu/dedman
Professional Preparation
1982 Ph. D., Texas A & M University, College State, Texas. Major: Recreational Resource Development.
Bonn, M. A. (1982). The Utility of Socio-demographics, Psychographic Scales and Benefit Scales for Segmenting Pleasure Vacation Travel Markets. Unpublished doctoral dissertation, Texas A & M University, College State, Texas.
1977 M.A., Appalachian State University, Boone, North Carolina. Major: Recreation Administration & Physical Administration.
1973 B.A., Furman University, Greenville, South Carolina. Major: Political Science.
Professional Experience
2010–present Professor and The Robert H. Dedman Professor of Services Management, College of Business- Dedman School of Hospitality, Florida State University.
1998–present Director, Resort & Condominium Management, College of Business- Dedman School of Hospitality, Florida State University.
Vita for Mark A Bonn
1989–present Graduate Faculty, College of Business - Department of Marketing, Florida State University.
2009–2014 Director of Distance Learning, Dedman School of Hospitality, Florida State University.
1998–2008 Director, Graduate Studies in Hospitality & Tourism, College of Business - Dedman School of Hospitality, Florida State University.
1989–2000 Associate Professor, College of Business - Department of Hospitality Administration, Florida State University.
1996 Director, Hospitality Sales & Marketing Association International - Student Chapter, Florida State University.
1989–1996 Faculty Advisor, Hospitality Sales and Marketing Association, Florida State University.
1985–1988 Faculty Advisor, Hotel Sales and Marketing Association -Student Chapter, University of South Carolina.
1984–1988 Assistant Professor and Tourism Coordinator, Department of Hotel, Restaurant and Tourism Administration, University of South Carolina.
1982–1984 Assistant Professor, Leisure Studies Curriculum, Appalachian State University. Responsible for the development of curricula in tourism, resort management, and commercial recreation.
1982 Internship Coordinator, Leisure Studies Curriculum, Appalachian State University.
1977 Assistant, Department of Geography, Appalachian State University. Assisted in the development, planning and management of a 2,500 mile trip through Eastern United States and Canada to study park planning and design, tourism, and recreation land use.
1977 Assistant Director, Internship, Appalachian State University. Appalachian Ski Mountain, Sugar Mountain, Beech Mountain Graduate Internship. Assisted the Director of the French-Swiss Ski College in developing and marketing college ski programs to clients throughout the Southeastern United States.
Honors, Awards, and Prizes
Selected as the Featured Speaker, I-CHRIE Annual Research Conference (2013). Excellent Paper Award, 2012 TOSOK International Conference in Ulsan, South Korea (2012).
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Best Paper Award, 2010 I-CHRIE Annual Research Conference (2010). Florida Tourism Hall of Fame, Visit Florida (2008). Five Year Leadership Award for Chair of the Tourism, Hospitality and Leisure Marketing Special Interest Group 1999-2004, American Marketing Association (2004). The Robert H. Dedman Professorship in Service Management, Dedman School of Hospitality (2001). Faculty Advisor of the Year (1993).
Current Membership in Professional Organizations
American Marketing Association International Association of Assembly Managers International Society of Culture, Leisure and Tourism Research Society of Wine Educators The Council on Hotel, Restaurant, and Institutional Education The Travel Research Association – International
Teaching
Courses Taught
Managing Revenues and Expenses (HFT4471) Wine and Culture (HFT4866) Integrated Marketing for Hospitality (HFT4502) Internship - Resort Management (HFT3941) Resort Marketing& Social Media (HFT4502) Resort Operations (HFT3270) Ales, Lagers and International Culture (HFT2061) Coffee, Tea and International Culture (HFT2060) International Wine and Culture (HFT2062) Management Internship (HFT3941) Resort Marketing and Social Media (HFT3515) Hospitality Services Marketing and Research (HFT4502) Ales, Lagers and Culture (HFT4064) Directed Individual Study (HFT4905) Special Topics in Hospitality Administration (HFT4930) Tourism Management and the Environment (HFT3700) Resort Development (HFT3275) Honors Thesis (HFT4970) Convention Services and Event Management (HFT3519) Hospitality Careers (HFT2001) Services Marketing and Research for Hospitality and Tourism Organizations (HFT5506) Managing Service Organizations (HFT3240) Studies in Hospitality and Tourism (HFT5908)
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Directed Individual Study (MAR4905) Lodging Management (HFT4253) Special Topics in Hospitality and Tourism (HFT5935)
New Course Development
Resort Marketing and Social Media (2013) Coffee,Tea and International Culture (2012) Distilled Spirits and International Culture (2012) Ales, Lagers and International Culture (2010) International Wine & Culture (2009) Resort Management (1991) Conventions & Events Management (1990) Managing Service Organizations (1990) Services Marketing and Research (1989) Tourism Management and the Environment (1989)
Doctoral Committee University Representative
Criss, R. E., doctoral candidate.
Research and Original Creative Work
Publications
Refereed Journal Articles
Bonn, M., Cho, M., Lee, J., & Kim, J. (submitted). A Multilevel Analysis of the Effects of Wine Destination Image on Travel Constraints and Revisit Intention. International Journal of Contemporary Hospitality Management (. Manuscript submitted for publication.
Bonn, M., Line, N., & Cho, M. (submitted). The Effect of Fluctuating Energy Prices on Tourism Expenditures and Behavior: Evidence from the State of Florida. Journal of Travel Research. Manuscript submitted for publication.
Cho, M., Bonn, M., & Han, S. (submitted). Workplace Incivility, Emotional Exhaustion and Service Performance: The Moderating Roles of Perceived Organizational Support and Emotional Intelligence". International Journal of Contemporary Hospitality Management. Manuscript submitted for publication.
Lee, H. Y., Bonn, M. A., Reid, E., & Kim, W. G. (submitted). Differences in the Relationship of Travelers' Perceived Importance of Ethical Issues (PIE) with Ethical Judgment and
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Responsible Tourism Intention: Experienced vs. Inexperienced Travelers. Journal of Hospitality and Tourism Research. Manuscript submitted for publication.
Lee, K., Bonn, M. A., & Cho, M. (submitted). Green Tea Quality Attributes: A cross-cultural study of consumer perceptions using importance-performance analysis (IPA). Food Quality and Preference. Manuscript submitted for publication.
Kim, M., Lee, C., & Bonn, M. (in press). The Effect of Social Capital and Altruism on Senior Attachment to Social Network Travel Sites. Tourism Management, 96-107 pages.
Bonn, M., Kim, W., Kang, S., & Cho, M. (in press). Purchasing Wine Online: The Effects of Social Influence, Perceived Usefulness and Involvement. Journal of Hospitality Marketing and Management.
Bonn, M. A., Cronin, J. J., & Cho, M. (in press). Do Sustainable Practices of Organic Wine Producers and Retailers, and Organic Wine Attributes Influence Purchase Intention? The Moderating Role of Trust. Cornell Hospitality Quarterly.
Bonn, M. A., & Kim, H. J. (in press). Authenticity: Do Visitor Perceptions of Winery Experiences Affect Behavioral Intentions. International Journal of Contemporary Hospitality Management.
Bonn, M. A., Susskind, A., Lawrence, B., & Furr, L. (in press). How Far Does Bad News Travel? A Review of Regional Contrasts in Consumer's Attitudes and Behavior Following the BP Oil Spill. Cornell Quarterly.
Kim, H., & Bonn, M. (in press). The Moderating Effects of Overall and Organic Wine Knowledge on Consumer Behavioral Intention. Scandinavian Journal of Hospitality and Tourism.
Lee, K. H., Bonn, M. A., & Cho, M. (in press). Choice Motives for Organic Coffee: The Moderating Effects of Ethical Concern and Price Sensitivity. International Journal of Contemporary Hospitality Management.
Wolter, J. S., Cronin, J. J., Jr., & Bonn, M. A. (in press). Symbolic Drivers of Consumer-Brand Identification and Disidentification. Journal of Business Research, 9 pages.
Bonn, M. A., Cho, M., & Brymer, R. A. (in press). A Constraint-Based Approach to Wine Tourism Market Segmentation. Journal of Hospitality and Tourism Research.
Han, S., Bonn, M., & Cho, M. (2016). The relationship between customer incivility, restaurant frontline service employee burnout and turnover intention. International Journal of Hospitality Management, 52, 97-106.
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Susskind, A., Bonn, M., & Lawrence, B. (2015). How the Deepwater Horizon Oil Spill Damaged the Environmental, the Travel Industry, and Corporate Reputations. Cornell Hospitality Report, 15 (14), 1-15.
Cho, M., Bonn, M., & Kang, S. (2015). The Moderating Effects of Retailers' Green Practices upon Customer Environmental Values and Organic Food Purchasing Intentions. Journal of Distribution Science, 13 (11), 34-44.
Kang, S., Bonn, M., & Cho, M. (2015). The Impact of Online and Offline Wine Purchase Channels on Consumer Perceptions of Wine Attributes and Repurchase Intention. Journal of Distribution Science, 13 (10), 59-66.
Cho, M., Bonn, M. A., & Kang, S. (2014). Wine Attributes, Perceived Risk and Online Wine Repurchase Intention: The Cross-Level Interaction Effects of Website Quality. International Journal of Hospitality Management, 43, 108-120.
Sullivan, P., Bonn, M. A., Bhardwaj, V., & Dupont, A. (2012). Mexican National Cross-Border Shopping: Exploration of Retail Tourism. Journal of Retailing and Consumer Services, 19(6), 596-604.
Cho, M., & Bonn, M. A. (2012). The Impact of Gasoline Prices upon U.S. Pleasure Visitors Traveling by Auto and their Spending Behavior during Periods of Economic Growth, Recession and Recovery. International Journal of Tourism Sciences, 12(2), 78-106.
Jang, Y. J., Kim, W. G., & Bonn, M. A. (2011). Generation Y Consumers' Selection Attributes and Behavioral Intentions Concerning Green Restaurants. International Journal of Hospitality Management, 30, 803-811.
Bonn, M. A., Gursoy, D., & Gursoy, C. (2010). An Examination of General, Non-Destination Specific versus Destination Specific Motivational Factors. Journal of Hospitality Marketing and Management, 19(4), 1.
Bonn, M. A., Joseph, S., & Snepenger, D. (2009). Atmospherics and consumers' symbolic interpretations of hedonic services. International Journal of Culture, Tourism & Hospitality Research, 3(3), 193-210.
Joseph, S., & Bonn, M. A. (2009). The Service Environment Functional or Fun: Does it Matter? International Journal of Culture, Tourism & Hospitality Research, 3, 3.
Bonn, M. A., & Harrington, J. (2008). A comparison of three economic impact models for applied hospitality and tourism research. Tourism Economics, 14(4), 769-789.
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Bonn, M. A., Chang, H., Agrusa, J., Kim, W. G., Lee, H. Y., & Furr, L. (2008). U.S. Visitor Reactions to an "Olympic Age" China: Demographic, Behavioral and Perceptual Comparisons of U.S. Visitor Experiences with Group Package Tours and Free Independent Travel to China. FIU Hospitality Review, 27, 1.
Bonn, M. A., & Harrington, J. (2008). A Comparison of Three Economic Impact Models for Applied Hospitality and Tourism Research. Tourism Economics, 14, 4.
Bonn, M. A., Joseph-Matthews, S., Dai, M., Hayes, S., & Cave, J. (2007). Heritage/Cultural Attraction Atmospherics: Creating the Right Environment for the Heritage/Cultural Visitor. Journal of Travel Research, 45(4), 345-354.
Bonn, M. A., Goldsmith, R., Deslandes, D., & Joseph, S. (2006). Measuring Destination Image: Do the Existing Scales Work? Tourism Review International, 10(3), 141-153.
Bonn, M. A., & Furr, H. L. (2006). The Effect of Travel Behavior Characteristics on the Perceived Satisfaction of Destination Tourists. Tourism Analysis, 11(3), 211-216.
Bonn, M. A., Furr, H. L., & Dai, M. (2005). Economic growth and recession time periods: their effect upon pleasure travelers visiting Florida theme parks. FIU Hospitality and Tourism Review, 23(2), 19-32.
Bonn, M. A., Joseph, S. M., & Dai, M. (2005). Interantional versus Domestic Visitors: An examination of Destination Image Perceptions. Journal of Travel Research, 43(3), 294-301.
Bonn, M. A., Jospeh, S. M., & Dai, M. (2005). An Empirical Analysis of Eco-generalists Visiting Florida: 1998-2003. Tourism Analysis, 10(2), 1656-185.
Bonn, M. A., & Dai, M. (2004). Using Hotel Capacity to Estimate Direct Economic Impact: A Study of the 2003 Southwest Airlines Gasparilla Pirate Fest, Tampa, Florida. Journal of Conventions & Event Tourism, 6(2), 5-20.
Bonn, M. A. (2003). Employee Service Quality Issues: Meeting the Needs of our Internal Customers. Managing Employee Attitudes and Behaviors in the Tourism and Hospitality Industry, 1.
Susskind, A. M., Bonn, M. A., & Dev, C. (2003). To Look or Book: An Examination of Consumer's Apprehensiveness towards Internet Use. Journal of Travel Research, 41(3), 256-271.
Bonn, M. A., Furr, H. L., & Hausman, A. (2001). Employing Internet Technology to Investigate and Purchase Travel Services: A Comparison of X'ers, Boomers, and Mature Market Segments Visiting Florida. Consumer Psychology of Tourism, Hospitality and Leisure, 2, 1.
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Furr, H. L., Bonn, M. A., & Hausman, A. (2001). A Generational and Geographical Analysis of Internet Travel Service Usage. Tourism Analysis, 6(2), 139-148.
Harris, K. J., & Bonn, M. A. (2001). A Study of the Attitudes of Food Service Executives Toward the Mature Employee According to Size of Food Service Organizations. Journal of Hospitality & Leisure Marketing, 8(1-2), 113-136.
Bonn, M. A., Furr, H. L., & Hausman, A. (2000). Employing Internet Technology to Investigate and Purchase Travel Services: A Comparison of X'ers, Boomers, and Mature Market Segments. Tourism Analysis, 5(2), 137-144.
Harris, K. J., & Bonn, M. A. (2000). Training Techniques and Tools: Evidence From the Foodservice Industry. Journal of Hospitality and Tourism Research, 24(3), 320-335.
Bonn, M. A., Furr, H. L., & Susskind, A. M. (1999). Predicting A Behavioral Profile for Pleasure Travelers on the Basis of Internet Use Segmentation. Journal of Travel Research, 37(4), 333-340.
Bonn, M. A., Furr, H. L., & Susskind, A. M. (1998). Using the Internet as a Pleasure Planning Tool: An Examination of the Socio-Demographic and Behavioral Characteristics Among Internet Users and Non-Users. Journal of Hospitality and Tourism Research, 22(3), 303-317.
Furr, H. L., & Bonn, M. A. (1998). The Internet and the Hospitality Marketing Professional. The Journal of Applied Hospitality Management, 1(1), 60-69.
Bonn, M. A., & Brand, R. (1995). Identifying Market Potential: The Application of Brand Development Indexing to Pleasure Travel. Journal of Travel Research, 34(2), 31-35.
Bonn, M. A., Brand, R., & Ohlin, J. B. (1994). Site Selection for Professional Meetings: A Comparison of Heavy-Half vs. Light-Half Association and Corporate Meeting Planners. Journal of Travel & Tourism Marketing, 3(2), 59-84.
Bonn, M. A., Ohlin, J. B., & Brand, R. (1994). Quality Service Issues: A Multivariate Analysis of Association Meeting Planner Perceptions of Caribbean Destinations. Hospitality Research Journal, 18(1), 29-48.
Goldsmith, R. E., Flynn, L. R., & Bonn, M. A. (1994). An Empirical Study of Heavy Users of Travel Agents. Journal of Travel Research, 33(1), 38-43.
Bonn, M. A., & Boyd, J. N. (1992). A Multivariate Analysis of Corporate Meeting Planner Perceptions of Caribbean Destinations. Journal of Travel and Tourism Marketing, 1(3), 1-23.
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Bonn, M. A., & Forbringer, L. R. (1992). Tackling the Hospitality Labor Crunch: Solutions to Increasing Employee Retention. International Journal of Hospitality Management, 11(1), 47-63.
Bonn, M. A., Furr, L., & Siegal, E. (1992). Disaggregating Seasonal Demand for Lodging at a Coastal Resort. Visions in Leisure and Business, 10(3), 36-52.
Bonn, M. A., Uysal, M., & Furr, L. M. (1992). A Segmentation Analysis of Peak Season and Shoulder Season Resort Visitors. Journal of Travel Research, 31(1), 50-56.
Bonn, M. A. (1991). A Visitor Profile and Economic Impact Study of the "Back to the Dinosaurs" Exhibit. Visions in Leisure and Business, 10(2), 4-17.
Bonn, M. A. (1991). Tourism Marketing Case Studies: How Research is Used to Solve Actual Tourism-Related Problems. Visions in Leisure and Business, 10(1), 4-5.
Muzaffer, U., Zimmerer, P., & Bonn, M. A. (1990). Marketing Resorts to the Gray Traveler. Leisure Information Quarterly, 16(4), 4-7.
Bonn, M. A. (1989). The Establishment of University Research Centers: A Case Study Using South Carolina's Institute for Tourism Research. Visions in Leisure and Business, 8(2), 70-75.
Bonn, M. A., & Strik, S. (1989). The Utility of Hospitality Market Research For Today's Convention and Visitor's Bureaus. Hospitality Education and Research Journal, 13(3), 517-528.
Bonn, M. A. (1987). Job Skills and Specifications for Resort and Commercial Recreation Managers. Hospitality Education and Research Journal, 11(1), 36-46.
Bonn, M. A. (1987). The Perceived Importance Selected Marketing Tasks Have to Hotel and Resort Conference Coordinators. Hospitality Education and Research Journal, 11(2), 243-287.
Bonn, M. A., & West, J. J. (1986). Positioning: A Key to Capturing Lodging Markets. HSMAI Marketing Review, 4(3), 1.
Refereed Book Chapters
Bonn, M. A. (2003). Employee Service Quality Issues: Meeting the Needs of our Internal Customers. In Managing Employee Attitudes and Behaviors in the Tourism and Hospitality Industry. Nova Sciences Publishers, Inc.
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Presentations
Refereed Papers at Conferences
Cho, M., Bonn, M. A., Lee, J. J., & Kim, J. H. (presented 2014, April). A Multilevel Analysis of Effects of Wine Destination Images on Travel Constraints and Revisit Intention. Paper presented at the meeting of Asia Pacific CHRIE, Kuala Lumpur, Malaysia. (International)
Bonn, M. A., Kim, W. G., & Kang, S. (presented 2013, October). Social Influence and Online Wine Purchasing. Paper presented at International CHRIE Conference, CHRIE - European Chapter, Friedlburg, Germany. (International)
Lee, K. H., & Bonn, M. A. (presented 2013, July). What Motives are Influential in Shaping Consumer Purchase Attitudes and Intentions toward Organic Coffee?: The Moderating Effects of Ethical Concern and Price Sensitivity. Paper presented at the meeting of International CHRIE - European Chapter, St. Louis, Mo. (International)
Lee, S., & Bonn, M. A. (presented 2013, July). . The Role of Consumer Wine Knowledge in Consumer Confidence, Purchase, and Consumption Behaviors: Comparison Before and After an Online Wine Education Course. Paper presented at the meeting of International CHRIE, St. Louis, Mo. (International)
Bonn, M. A., & Cho, M. (presented 2013, June). Constraints Segmentation and Wine Tourism : Selecting Target Markets Based Upon Consumers' Attitudes and Behavioral Similarities Related to their Intent to Visit Wine Destinations. Paper presented at International Conference on Wine Business Research, Academy of Wine Research, Catherine's University, Ontario, Canada. (International)
Bonn, M. A., & Cho, M. (presented 2013, June). Identifying Differences between High and Low Levels of External and Internal Travel Constraints and Motivations and Travel Implications Upon Preferences and Intentions to Visit Wine Regions Conference. Paper presented at Advances in Hosptality & Tourism Marketing & Management Conference, The Graduate institute of leisure, recreation and tourism management, National Chia-YiUniversity, Taiwan, Taipei, Taiwan. (International)
Bonn, M. A., & Cho, M. (presented 2013, May). Enviornmental Consciousness and Consumer Preceptions about Sustainable Retailing Practices : Influencing Organic Wine Purchasing Intentions. Paper presented at Asia Pacific CHRIE Conference, CHRIE, Macau, SAR, China. (International)
Bonn, M. A., & Kim, H. (presented 2013, May). Types of Wine Tourists, Experiences, Authenticity and Behavioral Intentions in Winery. Paper presented at Asia Pacific CHRIE Conference, CHRIE, Macau, SAR, China. (International)
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Bonn, M. A., & Cho, M. (presented 2013, April). Wine Tourism : The Influence of Push and Pull Motivational Factors on the Relationship between Travel Constraints and Behavorial Intentions to Visit Wine Regions. Paper presented at the meeting of Travel and Tourism Research Association, Dublin, Ireland. (International)
Bonn, M. A. (presented 2012, October). Resilience, Rethinking, Rebounding International Conference on Business, Tourism, and Hospitality Management. Paper presented at the meeting of University of Technology, Montego Bay, Jamaica. (International)
Bonn, M. A., & Jang, Y. J. (presented 2012, August). The roles of organic wine attributes, wine knowledge, and eco-friendly attitudes in consumer's purchase intentions towards organic wine. Paper presented at International CHRIE Conference, International CHRIE, Westin Providence, Rhode Island. (National)
Bonn, M. A., & Cho, M. (presented 2012, July). The Impact of Gasoline Prices upon U.S. Pleasure Visitors Traveling by Auto and Their Spending Behavior during Periods of Economic Growth, Recession and Recovery. Paper presented at TOSOK International Conference, TOSOK, Ulsan, South Korea. (International)
Jang, Y. J., Bonn, M. A., & Kim, W. G. (presented 2012, January). Factors Influencing Employee Motivation in An Environmentally-friendly Restaurant. Paper presented at 17th Graduate Student Research Conference, Auburn University, Auburn, Alabama. (National)
Jang, Y. J., & Bonn, M. A. (presented 2011, January). Consumer's Behavioral Intention towards Organic Wine. Paper presented at 16th Graduate Student Research Conference, Co-hosted Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Houston, TX. (National)
Bonn, M. A. (presented 2010, July). "Customer's Perceptual Analysis of Fine Art on Display in a Five-Star Hotel and Its Influence on Perceived Quality of Servicescape. Paper presented at International CHRIE Conference, CHRIE, San Juan, Puerto. (International)
Bonn, M. A. (presented 2010, January). "Food-Related Lifestyle, Attitudes, and Behavioral Intentions Concerning Green Restaurants: A Generation Y Perspective". Paper presented at International CHRIE Conference, CHRIE, San Francisco, California). (National)
Bonn, M. A. (presented 2007, July). "Generational Analysis of Florida Visitors". Paper presented at The Travel Research Association's Annual Conference, The Travel Research Association's, Las Vegas, Nevada. (National)
Bonn, M. A. (presented 2007, January). "Creating Lifetime Value of Guests through Internet Technology: A Case Study of Service Recovery and Database Management Strategies". Paper presented at The 14th International Conference on Information Technology and
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Travel & Tourism IFITT's Global Travel & Tourism Technology and eBusiness Forum, IFITT, Ljubljana, Slovenia. (International)
Bonn, M. A. (presented 2006, February). A Study of Research Needs for Public Facility Managers. Paper presented at International Convention & Expo Summit, Association for Corporate Travel Executives, Hong Kong, China. (International)
Bonn, M. A. (presented 2005, July). Measuring the Effect of Travel Behavior on Trip Satisfaction. Paper presented at International Conference on Consumer Psychology for Tourism, Consumer Psychology for Tourism, Montreal, Canada. (International)
Bonn, M. A. (presented 2004, April). International Travel Trends :The Importance for Establishing A Visitor Tracking Research Program. Paper presented at St. Maarten Hotel and Tourism Association's Annual Conference, St. Maarten Hotel and Tourism Association, St. Maarten. (International)
Bonn, M. A. (presented 2003, September). A Study of the 2003 Gasparilla Pirate Fest. Paper presented at Advances in Convention, Exhibition and Event Research Convention & Expo Summit, Advances in Convention, Exhibition and Event Research, Hong Kong, China. (International)
Bonn, M. A. (presented 2003, May). The Economic Importance of Natural Springs to Eco-Tourism. Paper presented at Asia-Pacific CHRIE Conference, Asia-Pacific CHRIE, Seoul, Korea. (International)
Contracts and Grants
Contracts and Grants Funded
Bonn, Mark A (PI). (Oct 2007–Sep 2008). Tallahaassee/Leon County Visitor Research. Funded by Leon County Tourist Developmen. Total award $68,355.
Bonn, Mark A (PI). (Oct 2007–Sep 2008). 2007/08 Tallahassee/Leon County Special Events Research. Funded by Leon County Tourist Developmen. Total award $10,500.
Bonn, Mark A (PI), & Harrington, J. A. (Jul 2007–Sep 2007). An Analysis of the Economic Impact of the Florida. Funded by Leon County Tourist Developmen. (P0041879). Total award $23,940.
Bonn, Mark A (PI). (Oct 2006–Sep 2007). On-Going Special Events Research. Funded by Leon County Tourist Developmen. Total award $10,000.
Bonn, Mark A (PI). (Oct 2006–Sep 2007). Tallahassee Regional Airport Research 2006-07. Funded by City of Tallahassee. Total award $5,000.
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Bonn, Mark A (PI). (Oct 2005–Sep 2006). On-Going Leon County Special Event Research. Funded by Leon County Tourist Developmen. Total award $13,000.
Bonn, Mark A (PI). (Nov 2004–Sep 2008). Tallahassee Regional Airport Research. Funded by City of Tallahassee. Total award $12,750.
Bonn, Mark A (PI). (Oct 2004–Sep 2005). Economic Impact Study Of Two Events For The Leon County. Funded by Leon County Tourist Developmen. Total award $10,000.
Bonn, Mark A (PI). (Oct 2004–Sep 2007). On-Going Visitor Research Study. Funded by Leon County Tourist Developmen. Total award $130,100.
Bonn, Mark A (PI), & Brymer, R. A. (Jul 2004–Aug 2004). Identification of Hard-To-Reach Populations and Imposed. Funded by Florida Department of Health. Total award $138,000.
Bonn, Mark A (PI). (Apr 2003–Dec 2020). BONN- PI RESEARCH SUPPORT. Funded by FSU. Total award $87,827.
Scholarship/ Research
Bonn, M. A. (2010–2014). Conducted a series of studies pertaining to "The Economic Value and Impact of Major League Baseball (MLB) Spring Training upon Specific Florida Counties Involving the Atlanta Braves, Houston Astros and Toronto Blue Jays". Florida Sports Foundation, Inc.
Bonn, M. A. (2009). Conducted a study entitled "The Economic Value and Impact of Major League Baseball (MLB) Spring Training to the Florida Economy". Florida Sports Foundation, Inc.
Bonn, M. A. (2008). "Panama City and the Beaches": A series of strategic planning sessions involving a seven county region from Escambia County, FL to Franklin County, FL. Coastal Vision 3000.
Bonn, M. A. (2008). Blue Spring State Park Visitor Attitudes Concerning Environmental Quality Issues. Florida Department of Environmental Protection.
Bonn, M. A. (2007). Completed a study entitled "The Economic Impact of the Florida Gift Ban Law upon Leon County, Florida". Leon County Tourism Development Council.
Bonn, M. A. (2007). Completed a study entitled "The Economic Impact of the Robert Jackson Annual Softball Championship". Leon County Tourism Development Council.
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Bonn, M. A. (2007). Completed a study entitled "The Economic Impact of the Saltwater Classic Fishing Tournament". Franklin County Tourism Development Council.
Bonn, M. A. (2006). "An Economic Impact Analysis and Visitor Estimate of the Red Hills Horse Trial Event". Tallahassee/Leon County Tourist Development Council.
Bonn, M. A. (2006). A Web-based conversion study of individuals requesting information from the city's visitor Web site. Tallahassee Convention & Visitors Bureau.
Bonn, M. A. (2006). An Economic Impact Analysis and Visitor Estimate of the Springtime Tallahassee Event. Tallahassee/Leon County Tourist Development Council.
Bonn, M. A. (2005). Conducted two studies related to advertising effectiveness and conversion analyses of promotional programs targeted to domestic golf enthusiasts attending outdoor consumer trade shows. The studies were designed using the Internet and web-based research methods to obtain consumer responses. Florida's First Coast of Golf.
Bonn, M. A. (2004). "The Economic Impact of the Florida A & M University Homecoming Football Weekend Event.". Leon County Tourist Development Council.
Bonn, M. A. (2004). "The Economic Impact of the University of Miami vs. FSU Home Football Weekend Event.". Leon County Tourist Development Council.
Bonn, M. A. (2004). Conducted a 12 month study of publicly and privately owned and managed natural springs in six different counties to determine economic use value and issues related to the potential negative effects of reduced water flow levels and willingness of visitors to pay for protecting natural springs. St. Johns River Water Management District.
Bonn, M. A. (2004). Developed a market profile of attendees and their economic impact upon the community due to festival participation of an estimated 700,000 attendees. Southwest Airlines Gasparilla PirateFest, Tampa, Florida.
Bonn, M. A. (2003). Comprehensive market analysis and economic impact of the four largest Florida springs including Wakulla, Homosassa, Volusia Blue and Ichetucknee Springs. Florida Department of Environmental Protection.
Bonn, M. A. (2002). Market analysis and economic impact of visitors to an eight county region encompassing the Suwannee River Area. The study projected eco-tourism benefits through 2015. Suwannee River Water Management District.
Bonn, M. A. (2001). Assisted with event functions for over 5,000 media and NFL representatives. Super Bowl XXXV.
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Bonn, M. A. (2001). Conducted a sales program designed to promote golf and club membership for this exclusive resort property. Westin Innisbrook Resort.
Bonn, M. A. (2001). Conducted the economic impact, visitor estimates, and market profiles for this major annual event. Outback Bowl.
Bonn, M. A. (2000–2001). Economic Value and Impact of Natural and Artificial Reefs in Southeast Florida. Broward, Dade, Monroe, Palm Beach Counties.
Bonn, M. A. (1999). Completed a co-authored, 400 page report entitled "Economic Impact and Importance of Artificial Reefs in Northwest Florida". This study involved the development of a data collection system throughout a five county region of Florida. The study examined marketing and economic characteristics of non-resident boaters, resident boaters and commercial fisherman to evaluate direct and indirect economic impact attributed to artificial reefs. Florida Department of Environmental Protection.
Bonn, M. A. (1999). Completed a study of "Olustee Battlefield: 27th Annual Reenactment Event" This study developed attendee profiles in order to assist the Florida Department of Parks with their strategic planning of statewide festivals and special events funding. Florida Department of Parks.
Bonn, M. A. (1998). Completed "A Model to Develop A Visitor Assurance Program for Commercial Lodging Guests". This comprehensive project detailed steps to be taken by commercial lodging owners and operators to maximize guest safety in the event of natural disasters such as hurricanes. American Hotel Foundation.
Bonn, M. A. (1998). Conducted a series of three advertising conversion studies on three separate promotional campaigns to determine the effectiveness of advertising placed in Southern Living Magazine, Conde Naste Travel, Bon Appetite, Gourmet Magazine, and Readers Digest. Advertising analyses were compared over three seasons of the year (winter, spring and summer) to determine seasonal and geographical differences. Amelia Island Tourist Development Council.
Bonn, M. A. (1998). Developed a market profile of attendees and their economic impact upon the community due to festival participation of an estimated 500,000 attendees. Gasparilla PirateFest, Tampa, Florida.
Bonn, M. A. (1997). Developed and conducted a tourism and hospitality educational program for the St. Martin Office of Tourism's Caribbean Conference. Government of St. Martin, Netherland Antilles.
Bonn, M. A. (1995). Conducted two readership validation surveys to determine efficiency rates for fulfillment services provided to the tourist development council. South Walton Tourist Development Council, Santa Rosa Beach, Florida.
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Bonn, M. A. (1995). Developed and conducted a customized course entitled, "International Trends in Tourism Management," Presented to 35 mid-level managers from all SANDALS resort properties. SANDALS Superclubs and Resorts, Kingston, Jamaica.
Bonn, M. A. (1994). Conducted a funded "Service Quality Issues" seminar for 100 resort operations personnel. Abbott Realty and Resorts, Destin, Florida.
Bonn, M. A. (1994). Develop and administer a total market visitor study involving creation of monthly and quarterly visitor profiles, visitor estimates, and estimated economic impact of fourteen specific pleasure travel segments. Information is generated from personal interviews with visitors and used to provide strategic vision relating to area tourism development and promotions issues. Tampa Bay & Company (Tampa Bay Convention and Visitors Bureau).
Bonn, M. A. (1994). Developed and conducted a funded study entitled "Seaside, Florida Jazzfest Visitor Profile". South Walton Tourist Development Council, Santa Rosa Beach, Florida.
Bonn, M. A. (1994). Developed and conducted a week-long executive development program for Caribbean industry professionals entitled "Tourism Marketing for Tourism Professionals". Program was held in Tallahassee, Florida and funded by the CHA. Caribbean Hotel Association.
Bonn, M. A. (1994–2003). Developed and directed a 12-semester hour curriculum of study entitled: "Resort and Condominium Management". Students lived, worked, and studied in these resort areas for four months each year. Curriculum prepared students for careers in resort and condominium management. Approximately 200 students from various universities in the U.S. and Canada completed this concentration, known as a "minor" at most universities. Sandestin Resort, Seaside, Abbott Resorts, Marriott's Bay Point Resort, Ponte Vedra Resorts, Marriott Sawgrass Resort, Marriott Resort, Hilton Head Island. Destin, Florida; Ponte Vedra, Florida; H.
Bonn, M. A. (1994). Recipient of a grant to develop a curriculum model entitled "Ecotourism and the Florida Environment". Curriculum will be developed in order to implement Florida-specific sustainable tourism concepts and case studies in all public schools and private sector workplaces. This two-phased grant also involved workshops for the purpose of training educators and trainers in the area of ecotourism and sustainable tourism. Florida Environmental Education Foundation.
Bonn, M. A. (1994). Santa Rosa Beach, Florida. Designed and conducted a funded study entitled, "Grayton Beach Fine Arts Festival: Visitor Profile". South Walton Tourist Development Council.
Bonn, M. A. (1994). Tampa/Hillsborough County Tourism Development Council; Tampa, Florida. Conduct Room-Night Generation Analyses, Economic Impact, Market Profiles, and Visitor Estimates for major events including: New Year's Day Outback Bowl, Annual Winter Equestrian Festival, Florida State Fair, Major League Baseball Spring Training,
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Florida College Football Classic, Gasparilla Event, Ybor City Night Parade, Guavaween Event, NCAA Final Four (1999), NHL All Star Game (1999), Brandon Balloon Classic. Tampa Bay & Company, Festival and Event Research.
Bonn, M. A. (1993–1994). Conducted an Economic Impact and Market Analysis of Visitors to Tampa during 1992. Results were reported by quarter and information was used to identify market potential for domestic and international promotions. Tampa/Hillsborough Convention & Visitors Association.
Bonn, M. A. (1993). Developed information on preferences U.S. pleasure travelers have for selecting Caribbean destinations for vacations. Information was used to provide this advertising company a basis for developing promotions strategies to Cancun, Mexico. IMS/ADFIRST, Austin, Texas.
Bonn, M. A. (1992). conducted a "Training-the-Trainer" program for tourism and hospitality leaders. (June). St. Johns County, Florida, Tourism Development Council.
Bonn, M. A. (1991–1994). Developed and administered a new program of study entitled "Resort Management and the Environment". It addresses resort operations with an emphasis upon environmental concerns. The program included four courses that are completed on site by ten to fifteen students per semester. Students also gained work experience as resort employees and were rotated systematically through various departments during the semester. Callaway Gardens Resort and Conference Center, Pine Mountain, Georgia.
Bonn, M. A. (1991–1994). Director, Created and coordinated all related research activities involving Tourism and the Hospitality industry. International Center for Hospitality Research and Development, FSU Dedman School of Hospitality.
Service
Florida State University
FSU University Service
Member, College of Business Dean's Search Committee (1990–present).
Member, Faculty Senate (elected) (2003–2005).
Member, Faculty Senate (elected) (2001–2003).
Member, Faculty Senate (elected) (1997–1999).
Member, Student Affairs Advisory Committee (1994–1995).
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Member, Faculty Senate (elected) (1992–1994).
Member, University Club Committee (1992–1994).
FSU College Service
Member, Strategic Planning Committee (2006–present).
Member, Undergraduate Curriculum Review Committee (1989–present).
Member, Promotion & Tenure Committee (2003–2005).
Member, MBA Admissions Committee (1992–2004).
Member, MBA Program Policy Committee (1992–2004).
Member, FSU Faculty Club Committee (1992–1994).
Member, MBA Strategic Planning Committee (1991–1992).
Member, Promotion & Tenure Committee (1991–1992).
FSU Department Service
Director, Distance Learning Program Dedman School of Hospitality (2010–2014).
Member, Strategic Planning, Bylaws, Promotion and Tenure, Visiting Scholars (2006–2014).
The Profession
Editor for Refereed Journals
Editor, Journal of Hospitality Marketing & Management (2007–present).
Editorial Reviewer, Journal of Travel Research (1989–present).
Associate Editor, International Journal of Culture, Tourism and Hospitality Research (2005–2014).
Associate Editor, Journal of Travel Research (2006–2011).
Associate Editor, FIU Review (1998–2006).
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Associate Editor, Tourism Analysis (1997–2006).
Guest Editor, Visions in Leisure and Business (1989–1991).
Editorial Board Membership(s)
Journal of Hospitality Marketing and Management (2007–2014).
Tourism Analysis (2006–2014).
FIU Review (2006–2011).
The Journal of Travel & Tourism Marketing (1991–1997).
The Services Industries Journal (1991–1997).
Guest Reviewer for Refereed Journals
International Journal of Hospitality Management (2010–14).
Journal of Hospitality and Tourism Research (2010–14).
Annals of Tourism Research (2006–14).
Cornell Quarterly (2006–14).
The Journal of International Consumer Marketing (1992).
Service to Professional Associations
Co-Chair, Call for Research Papers, International Association of Assembly Managers (2003–present).
Reviewer, The Travel Research Association (1991–present).
Faculty Advisor, Florida State University Student Chapter, Hospitality Sales and Marketing Association (1989–present).
Tourism & Hospitality Chair, American Marketing Association (2000–2006).
Reviewer and Chair of the Tourism, Hospitality, and Leisure Special Interest Group, American Marketing Association (1998–2006).
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Chair, Tourism and Hospitality SIG, Academy of Marketing Sciences (2001–2003).
Reviewer and Discussant, Conference, Academy of Marketing Science (1998–1999).
Faculty Advisor, University of South Carolina Student Chapter, Hotel Sales and Marketing Association (1985–1988).
Service to Other Universities
Reviewer, "Quality of Life Issues Conference", Virginia Polytechnic Institute and State University (1989).
Faculty Senate (elected), University of South Carolina (1987–1988).
Media Support Services Committee Chair, University of South Carolina (1986–1987).
Graduate Program Committee Member and Acting Chair, University of South Carolina (1986–1987).
Curriculum Revision Committee Chair, University of South Carolina (1986–1987).
Evaluation of Teaching Effectiveness Committee Member, University of South Carolina (1985–1987).
Faculty Grants Committee Chair, University of South Carolina (1985–1986).
Faculty Grants and Contracts Committee Chair, University of South Carolina (1985–1986).
Service Administration
Bonn, M. A. (2011). Appointed Director of Distance Learning Programs. Dedman School of Hospitality.
Bonn, M. A. (2006). Committee Member. Dedman School of Hospitality.
Bonn, M. A. (2006). Television Programming. Dedman School of Hospitality.
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