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Curriculum Vitae Mark a Bonn

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Curriculum Vitae Mark a Bonn Curriculum Vitae Mark A Bonn November 02, 2015 General Information University address: Dedman School of Hospitality College of Business University Center - B4110 Florida State University Tallahassee, Florida 32306-2541 Phone: 850-567-1826; Fax: 850-644-5565 E-mail address: [email protected] Web site: business.fsu.edu/dedman Professional Preparation 1982 Ph. D., Texas A & M University, College State, Texas. Major: Recreational Resource Development. Bonn, M. A. (1982). The Utility of Socio-demographics, Psychographic Scales and Benefit Scales for Segmenting Pleasure Vacation Travel Markets. Unpublished doctoral dissertation, Texas A & M University, College State, Texas. 1977 M.A., Appalachian State University, Boone, North Carolina. Major: Recreation Administration & Physical Administration. 1973 B.A., Furman University, Greenville, South Carolina. Major: Political Science. Professional Experience 2010–present Professor and The Robert H. Dedman Professor of Services Management, College of Business- Dedman School of Hospitality, Florida State University. 1998–present Director, Resort & Condominium Management, College of Business- Dedman School of Hospitality, Florida State University. Vita for Mark A Bonn 1989–present Graduate Faculty, College of Business - Department of Marketing, Florida State University. 2009–2014 Director of Distance Learning, Dedman School of Hospitality, Florida State University. 1998–2008 Director, Graduate Studies in Hospitality & Tourism, College of Business - Dedman School of Hospitality, Florida State University. 1989–2000 Associate Professor, College of Business - Department of Hospitality Administration, Florida State University. 1996 Director, Hospitality Sales & Marketing Association International - Student Chapter, Florida State University. 1989–1996 Faculty Advisor, Hospitality Sales and Marketing Association, Florida State University. 1985–1988 Faculty Advisor, Hotel Sales and Marketing Association -Student Chapter, University of South Carolina. 1984–1988 Assistant Professor and Tourism Coordinator, Department of Hotel, Restaurant and Tourism Administration, University of South Carolina. 1982–1984 Assistant Professor, Leisure Studies Curriculum, Appalachian State University. Responsible for the development of curricula in tourism, resort management, and commercial recreation. 1982 Internship Coordinator, Leisure Studies Curriculum, Appalachian State University. 1977 Assistant, Department of Geography, Appalachian State University. Assisted in the development, planning and management of a 2,500 mile trip through Eastern United States and Canada to study park planning and design, tourism, and recreation land use. 1977 Assistant Director, Internship, Appalachian State University. Appalachian Ski Mountain, Sugar Mountain, Beech Mountain Graduate Internship. Assisted the Director of the French-Swiss Ski College in developing and marketing college ski programs to clients throughout the Southeastern United States. Honors, Awards, and Prizes Selected as the Featured Speaker, I-CHRIE Annual Research Conference (2013). Excellent Paper Award, 2012 TOSOK International Conference in Ulsan, South Korea (2012). Page 2 Vita for Mark A Bonn Best Paper Award, 2010 I-CHRIE Annual Research Conference (2010). Florida Tourism Hall of Fame, Visit Florida (2008). Five Year Leadership Award for Chair of the Tourism, Hospitality and Leisure Marketing Special Interest Group 1999-2004, American Marketing Association (2004). The Robert H. Dedman Professorship in Service Management, Dedman School of Hospitality (2001). Faculty Advisor of the Year (1993). Current Membership in Professional Organizations American Marketing Association International Association of Assembly Managers International Society of Culture, Leisure and Tourism Research Society of Wine Educators The Council on Hotel, Restaurant, and Institutional Education The Travel Research Association – International Teaching Courses Taught Managing Revenues and Expenses (HFT4471) Wine and Culture (HFT4866) Integrated Marketing for Hospitality (HFT4502) Internship - Resort Management (HFT3941) Resort Marketing& Social Media (HFT4502) Resort Operations (HFT3270) Ales, Lagers and International Culture (HFT2061) Coffee, Tea and International Culture (HFT2060) International Wine and Culture (HFT2062) Management Internship (HFT3941) Resort Marketing and Social Media (HFT3515) Hospitality Services Marketing and Research (HFT4502) Ales, Lagers and Culture (HFT4064) Directed Individual Study (HFT4905) Special Topics in Hospitality Administration (HFT4930) Tourism Management and the Environment (HFT3700) Resort Development (HFT3275) Honors Thesis (HFT4970) Convention Services and Event Management (HFT3519) Hospitality Careers (HFT2001) Services Marketing and Research for Hospitality and Tourism Organizations (HFT5506) Managing Service Organizations (HFT3240) Studies in Hospitality and Tourism (HFT5908) Page 3 Vita for Mark A Bonn Directed Individual Study (MAR4905) Lodging Management (HFT4253) Special Topics in Hospitality and Tourism (HFT5935) New Course Development Resort Marketing and Social Media (2013) Coffee,Tea and International Culture (2012) Distilled Spirits and International Culture (2012) Ales, Lagers and International Culture (2010) International Wine & Culture (2009) Resort Management (1991) Conventions & Events Management (1990) Managing Service Organizations (1990) Services Marketing and Research (1989) Tourism Management and the Environment (1989) Doctoral Committee University Representative Criss, R. E., doctoral candidate. Research and Original Creative Work Publications Refereed Journal Articles Bonn, M., Cho, M., Lee, J., & Kim, J. (submitted). A Multilevel Analysis of the Effects of Wine Destination Image on Travel Constraints and Revisit Intention. International Journal of Contemporary Hospitality Management (. Manuscript submitted for publication. Bonn, M., Line, N., & Cho, M. (submitted). The Effect of Fluctuating Energy Prices on Tourism Expenditures and Behavior: Evidence from the State of Florida. Journal of Travel Research. Manuscript submitted for publication. Cho, M., Bonn, M., & Han, S. (submitted). Workplace Incivility, Emotional Exhaustion and Service Performance: The Moderating Roles of Perceived Organizational Support and Emotional Intelligence". International Journal of Contemporary Hospitality Management. Manuscript submitted for publication. Lee, H. Y., Bonn, M. A., Reid, E., & Kim, W. G. (submitted). Differences in the Relationship of Travelers' Perceived Importance of Ethical Issues (PIE) with Ethical Judgment and Page 4 Vita for Mark A Bonn Responsible Tourism Intention: Experienced vs. Inexperienced Travelers. Journal of Hospitality and Tourism Research. Manuscript submitted for publication. Lee, K., Bonn, M. A., & Cho, M. (submitted). Green Tea Quality Attributes: A cross-cultural study of consumer perceptions using importance-performance analysis (IPA). Food Quality and Preference. Manuscript submitted for publication. Kim, M., Lee, C., & Bonn, M. (in press). The Effect of Social Capital and Altruism on Senior Attachment to Social Network Travel Sites. Tourism Management, 96-107 pages. Bonn, M., Kim, W., Kang, S., & Cho, M. (in press). Purchasing Wine Online: The Effects of Social Influence, Perceived Usefulness and Involvement. Journal of Hospitality Marketing and Management. Bonn, M. A., Cronin, J. J., & Cho, M. (in press). Do Sustainable Practices of Organic Wine Producers and Retailers, and Organic Wine Attributes Influence Purchase Intention? The Moderating Role of Trust. Cornell Hospitality Quarterly. Bonn, M. A., & Kim, H. J. (in press). Authenticity: Do Visitor Perceptions of Winery Experiences Affect Behavioral Intentions. International Journal of Contemporary Hospitality Management. Bonn, M. A., Susskind, A., Lawrence, B., & Furr, L. (in press). How Far Does Bad News Travel? A Review of Regional Contrasts in Consumer's Attitudes and Behavior Following the BP Oil Spill. Cornell Quarterly. Kim, H., & Bonn, M. (in press). The Moderating Effects of Overall and Organic Wine Knowledge on Consumer Behavioral Intention. Scandinavian Journal of Hospitality and Tourism. Lee, K. H., Bonn, M. A., & Cho, M. (in press). Choice Motives for Organic Coffee: The Moderating Effects of Ethical Concern and Price Sensitivity. International Journal of Contemporary Hospitality Management. Wolter, J. S., Cronin, J. J., Jr., & Bonn, M. A. (in press). Symbolic Drivers of Consumer-Brand Identification and Disidentification. Journal of Business Research, 9 pages. Bonn, M. A., Cho, M., & Brymer, R. A. (in press). A Constraint-Based Approach to Wine Tourism Market Segmentation. Journal of Hospitality and Tourism Research. Han, S., Bonn, M., & Cho, M. (2016). The relationship between customer incivility, restaurant frontline service employee burnout and turnover intention. International Journal of Hospitality Management, 52, 97-106. Page 5 Vita for Mark A Bonn Susskind, A., Bonn, M., & Lawrence, B. (2015). How the Deepwater Horizon Oil Spill Damaged the Environmental, the Travel Industry, and Corporate Reputations. Cornell Hospitality Report, 15 (14), 1-15. Cho, M., Bonn, M., & Kang, S. (2015). The Moderating Effects of Retailers' Green Practices upon Customer Environmental Values and Organic Food Purchasing Intentions. Journal of Distribution Science, 13 (11), 34-44. Kang, S., Bonn, M., & Cho, M. (2015). The Impact of Online and Offline Wine Purchase Channels on Consumer Perceptions of Wine Attributes and Repurchase Intention. Journal of
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