Hollywood and Sandy Plan
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APRIL 2000 CITY OF PORTLAND, OREGON BUREAU OF PLANNING Plan Adoption Process Plan Adoption Process Portland Planning Commission The Portland Planning Commission held a public hearing and two work sessions in autumn 1999 and made the following recommendations to City Council: 1. Adopt the ordinance which: • Approves the Hollywood and Sandy Plan and its appendices; • Amends the Portland Comprehensive Plan vision, policies and objectives, and Comprehensive Plan map; and • Amends Title 33: Planning and Zoning Code and zoning map. 2. Adopt the resolution which: • Approves the urban design concept, and • Approves the action charts. 3. Direct the Bureau of Planning to work with primary implementing agencies (e.g. Parks and Recreation, Portland Development Commission, Portland Office of Transportation, Tri-Met) on identifying funding sources and strategies to implement projects, programs and activities over the next five, ten and twenty years. 4. Direct city bureaus identified as primary implementors of important actions to return to City Council with proposed funding mechanisms to implement plan action items. Portland Design Commission The Portland Design Commission held a public hearing in December 1999 and made the following recommendations to City Council: 1. Adopt the ordinance which: • Amends the Portland Personality Guideline P1 of the Community Design Guidelines document as described in the Hollywood and Sandy Plan. This amendment includes examples of Hollywood’s vision for bright lights and the special character of the enhanced pedestrian streets. Portland City Council The Portland City Council held public hearings and listened to public testimony on the Hollywood and Sandy Plan in spring 2000. The City Council voted unanimously to adopt Ordinance No. 174325, the Plan Adoption Process April 2000 iii Hollywood and Sandy Plan, with amendments, at a public hearing held on April 5, 2000 (Appendix A). Included in the adopted ordinance are amendments to Title 33: The Portland Planning and Zoning Code, and the Community Design Guidelines, which help implement the plan. Specific changes are listed in Chapter 3, Section D: Special Features of the Plan (page 73), and summarized in Appendix E of the plan. The City Council also voted unanimously to adopt the Hollywood and Sandy Plan Implementation Action Charts by Resolution No. 35875 (Appendix A). Along with the plan, the City Council also adopted Ordinance No. 174326. This ordinance amends Map 3.103-2, the boundary for property tax exemption for new transit supportive residential or mixed- use development (see Appendix B). This amendment changes the boundary for this tax exemption to include the entire Hollywood Plan District. Plan Adoption Process iv April 2000 Chapter 1 Introduction A. Organization of the Plan The Hollywood and Sandy Plan is the outcome of a comprehensive land use, transportation, and public services planning study for the Hollywood District and Sandy Boulevard areas of inner and central northeast Portland. The City of Portland Bureau of Planning, in coordination with the Office of Transportation, Portland Development Commission and other agencies, conducted the process, which started in November 1997. This plan draws upon earlier Hollywood and Sandy Project documents – the Existing Conditions Report, the Urban Design Charrette Report and the Opportunities and Constraints Analysis and Implementation Strategies Report. Information produced in these previous reports is The Hollywood Theatre the foundation for the plan and proposed changes to Portland’s Comprehensive Plan and Title 33: Planning and Zoning Code. The Hollywood and Sandy Plan is organized in several chapters. Chapter 1, Introduction, contains information about the plan process, public input, and relationship to other local, regional and state plans. Chapter 2, Existing Conditions, contains information about the existing conditions for the study area. Chapter 3, Elements of the Hollywood and Sandy Plan, contains the vision, urban design concept, Comprehensive Plan map, and a description of special design features of the plan. Chapter 4, Policies, Objectives and Actions, includes the policies and objectives that form the basis for plan implementation actions. Action charts detailing plan implementation actions and the entities that have agreed to carry them out are also included in this volume. The Appendices contain a summary of code changes adopted to implement the plan; details of public outreach activity; implementation ideas for Hollywood’s “Bright Lights” area; information on the Transportation Concept and Major Intersection Design Guidelines; a list of action implementors; and a glossary of terms. Chapter 1: Introduction April 2000 3 B. Project Overview Sandy Boulevard and the Hollywood District have long served vital functions as centers of activity in Portland’s inner and central northeast district. As early as the 1920s, the Hollywood District was developing into a center of community activity - a “town center” - for fast-growing east side neighborhoods like Laurelhurst, Alameda and Rose City Park. Similarly, Sandy Boulevard, with its trolley line and paved auto lanes, served a vital function as both a transportation link with downtown Portland and as a location for community shopping and gathering. Sandy Boulevard was the “main street” for early northeast neighborhoods. Over the years, these places have evolved - the trolley lines are gone, and as population and auto travel has grown the areas serve a much larger market area. They have experienced both a rise and decline in popularity and investment. Yet these places serve many of the same functions that they did when they first developed over 70 years ago. They remain centers of community activity that play an important role in the daily lives of those who live, work or visit the area. Figure 1.1: Project Location How Did This Plan Develop? The Hollywood and Sandy Plan is the final product of the Hollywood and Sandy Project. This two-and-one-half year process explored the Chapter 1: Introduction 4 April 2000 features that make Hollywood and Sandy Boulevard great places, considered issues affecting the areas now, and developed strategies to increase the long term vitality of the areas so that they become better places and community assets in the future. The project examined and analyzed land use, transportation, economic conditions, infrastructure and community facilities and services in the study area. This plan includes strategies designed to implement the community’s vision for the area as well as the region 2040-based town center, station community and main street concepts (see descriptions below). Among other things, the project evaluated existing zoning code and Comprehensive Plan map designations and recommended amendments to them in order to promote compact, efficient, mixed-use, transit- supportive, and pedestrian friendly development. Transportation planning activities included circulation and congestion management analyses. Strategies for improving transportation access and circulation for all travel modes - pedestrian, bike, transit and auto – were developed, along with strategies for balancing parking needs in the area. Importantly, a broad-based public participation process and a program of coordinated agency involvement was conducted. Why Plan for Hollywood and Sandy Boulevard Now? Hollywood and Sandy Boulevard are important places in Portland’s urban fabric with great historic value and many community amenities. Both are currently places valued by the community, but both have the potential to become more vibrant places in the coming years. Hollywood and Sandy Boulevard are specifically highlighted in the Region 2040 Growth Concept for their importance in the city and the region. Their importance is based on location and accessibility via multiple travel modes. The Region 2040 Growth Concept designates Sandy Boulevard as a “main street,” and Hollywood, which is centered on Sandy Boulevard, as a “town center.” The project study area also includes a portion of the “station community” that surrounds the 42nd Avenue MAX light rail station. These designations mean that these areas are appropriate for mixed-use development and greater transportation facility and service options. Project Boundary The Hollywood and Sandy Plan encompasses a study area that includes the Hollywood District and areas north and south of Sandy Boulevard from 12th to 54th Avenues (Figure 1.2). The project includes a “study area” within which all of the efforts of this project are focused and a “peripheral study area” which has been studied for potential project impacts. Chapter 1: Introduction April 2000 5 Figure 1.2: Study Area Project Goals • Identify community needs and desires, and public and private strategies and actions that will improve existing and future conditions of these areas. • Address the quality and impacts of future development. • Enhance the livability of the Hollywood District and Sandy Boulevard (from NE 12th to NE 54th Avenues). Project Objectives • Recognize what makes the Hollywood District and Sandy Boulevard great places today. • Identify specific community needs and desires to make these places even better in the future. • Develop strategies and actions that will improve the Hollywood District and Sandy Boulevard. • Make these areas more amenable for walking, bicycling and using transit. • Provide adequate and meaningful public participation throughout the project process. Chapter 1: Introduction 6 April 2000 C. Project Process