TICKETINGTICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON WEMBLEY TECHNOLOGY

F RUM PROGRAMME PREVIEW V2

February 2015

Tweet tweet... @TicketTechForum THE MOVE CRM & TO MOBILE SOCIAL MEDIA Join in #TTF15

NEW DYNAMIC TECHNOLOGY PRICING

SECURITY & DIRECT-TO- FRAUD FAN

MORE SPEAKERS & DATA & API INTEGRATION/ ANALYTICS PORTALS TOPICS ADDED!

ST PATRICK’S AND MUCH, NIGHT PARTY MUCH MORE...

Xperiology presents its 3rd annual FORUM TICKETING TECHNOLOGY 17-18 MARCH 2015 WEMBLEY, LONDON WWW.TICKETINGTECHNOLOGYFORUM.COM

1 TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY

WELCOME Who’s coming? Our 400+ delegates span all aspects of entertainment ticketing, ...to our third annual Ticketing from sports teams and music venues through to rightsholders and Technology Forum. The Forum technology providers – and are truly international. Here is a has quickly established itself as sampling of who’s already registered for 2015: EMEA’s leading meeting for those entertainment industry • Aberdeen Performing Arts • Attractive IT professionals who have a focus • Accent Media • AXS on the future – and that’s got to • ACC Liverpool • Bazookas be ticketing technology. • Access IS • Beckerbillet Our product is entertainment and • Advanced Computer • Best Union service is our delivery method. Software • Billetix Today’s consumers are more • Advanced Ticketing • Black Box Operations demanding than ever. They want • AKA Promotions • Brentford FC their tickets easier, faster and smarter – and they want it • Ambassador Theatre Group • Brighton Dome wrapped in a more efficient and • Aspire Marketing Group • Brighton Festival personalised, experience. • AS Roma • Brondby FC • ATG Tickets I invite you to join us at TTF15 next [Continues on last page] month at Wembley as we explore the core issues at the heart of the next generation of entertainment Who’s showcasing? ticketing solutions. We’ve selected the best in the business to showcase their solutions in The Marketplace – our boutique networking area with interactive demo-pods, lots of coffee and plenty of new ideas. Our 2015 technology Ian Nuttall, Founder sponsors include: Activity Stream; AXS; Ticketing Technology Forum Becker Billet; DOTtickets; Green 4 Solutions; Ingenico E-Commerce; Made Media; Mobile PS. Any questions or comments? Media Content; Oxynade; PACIFA Decision; TICKETINGJust get in touch – the Forum is Queue-it; ReserviX; Tessitura Network; Ticket TECHNOLOGYfor everyone in ticketing! Plan; VE Interactive. F RUMTHE TIMETABLE Monday, 16 March 2015 VENUE: Hilton London Wembley

16.00 Welcome Desk & Registration [Lobby, until 18.30]

19.30 Advisory Panel Dinner [Venue tba. Invitation only]

21.00 Welcome Drink [Icons Bar] With thanks to our sponsor

2 TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY

Tuesday, 17 March 2015

08.00 Registration and Coffee in The Marketplace

09.00 Welcome to Ticketing Technology Forum 2015 THE KICKOFF SESSION 1: THE MOVE TO MOBILE 09.15 Mobile Phones – What Next? As mobile phone manufacturers and operators jostle to crack mobile payments and win the OS war, it is vital that the live events business keeps apace with mobile changes. Knowing which technologies will stick (and which might fail) will ultimately dictate where our investment should be directed. Hear the latest on Apple versus Android, mobile wallets and payments and lots more. • Special guest speaker to be announced!

10.00 Key Trends In Mobile Phone And Social Media Usage Understanding how tomorrow’s customer interacts with technology and social media is the key to informing our investment decisions and future proofing our ticketing systems. During this insightful session we will find out how key demographics interact with technology and social media. • Andy Maguire, Associate Director, Ipsos MediaCT

10.30 Morning Coffee in The Marketplace ONE TO FOLLOW... SESSION 2: SOCIAL & ENGAGEMENT 11.00 Panel Session: Turning Engagement Into Ticket Sales The live entertainment sector has to be fully engaged with social media but where’s the ROI? During this session we will look at how three very different live entertainment offers – football, air racing and children’s entertainment – are finding new ways to utilise data, technology and resources to better engage their audience and drive sales. • Carl Lenaerts, Head of Business Department, Club Brugge, Belgium • Angela McGuire, Ticketing and Merchandising Manager, Red Bull Air Race, Austria • Andrew Collier, Creative Director, Minor Entertainment, UK

11.45 Driving Revenue And Interaction On-Site In the technology revolution, the hard work doesn’t just stop when the day of the event comes around. There is still a chance to drive revenue and improve relationships even after the proverbial fat lady sings. During this session we will explore how best to manage

3 TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY

upgrades, ways to enhance the event experience and what is possible with RFID, QR codes and applications after the doors have opened. • Steven Armstrong, Vice President - Europe North, FELD Entertainment, Netherlands

12.15 Driving Online – What Did The Recession Teach Us? Necessity is the mother of invention! The last five years of recession have driven many businesses to find innovative and cost-effective ways to maintain audience numbers. As the economic pressure starts to ease in many markets, what lessons should we take forward into the next economic cycle? What have been the best tools for delivering more with less? • Jon Davies, CRM & Digital Marketing Manager, Queens Park Rangers FC

12.45 Networking Lunch in The Marketplace

SESSION 3: NEW TECHNOLOGY 14.15 Innovations Showcase Keep up to date with new technologies and find out what innovative applications and software are coming to the market in our quickfire session, inspired by pecha-kucha.

Each innovator will have under seven minutes to pitch their product and convince you of their revenue driving or cost-cutting benefits. It’s “Dragon’s Den meets X Factor” with scorecards at the ready!

This year our innovators include new ideas in: • Mobile Payments; • 3D Seat Mapping; • Artificial Intelligence (AI); • E-commerce/Online Engagement; • Real-Time CRM Data Integration; • On-Sales Demand Management; • and more.

15.15 Opportunities Within Cloud Technology Every tech conference needs a Cloud Evangelist, right? This year our’s heralds from tech giant Microsoft with a presentation on the benefits of cloud-enabled solutions. We will also take a look at how advanced cloud technology can enable scenarios such as sales predictions, dynamic pricing or proximity-based interactions. • Beat Schwegler, Director Cloud Evangelism, Microsoft, Switzerland

15.45 Afternoon Coffee in The Marketplace

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SESSION 4: NEW TECHNOLOGY continued

16.15 Advances in Financial Technology Next stop are the latest in advancements in online payments. We will ask whether mobile wallets are likely to take off; find out how Android is likely to respond to Apple Pay; and we will look at the usage data for one-click payment solutions such as PayPal and Amazon 1-Click. • Thomas Helldorff, VP – Travel, Worldpay

SESSION 5: MAJOR EVENT TICKETING

16.45 Panel Discussion: Major Events A total of 950,000 tickets have been sold for this year’s 2015, with 650,000 applications made for the England vs Australia match alone. To close day one of the conference, we examine demand planning for major events, the ballot process, the underpinning technology and what we can learn from recent major event on-sales. • Paul Williamson, Managing Director, Sports Ink Associates • Tony Pearson, Consultant FIFA World Cup™, MATCH Services

17.30 Conference closing thoughts

17.30 Networking in The Marketplace (until 18.30)

EVENING: NETWORKING PARTY

St Patrick’s Night Party Join us in the Sky Bar for a Networking Party on St Patrick’s Night to close our first conference day. Catch up with friends (and make news ones), get the gossip, find out who's going where and pitch for that next job over a pint of Guinness or a shot of Jameson!

Sky Bar, Hilton London Wembley: 19.00-21.30

5 TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY

Wednesday, 18 March 2015

08.30 Registration and Coffee in The Marketplace

08.50 Welcome Back

KEYNOTE: SECURITY, FRAUD & ONLINE 09.00 Is DOTtickets Ready for the Market? Is the Market Ready for DOTtickets? Plans to secure, operate and market the domain name .TICKETS on the new generic Top Level Domain (gTLD) registration system - in order to combat the use of fake ticket sites - are close to becoming a reality. During this keynote one of the key architects of the scheme will clarify how it plans to qualify ticket sites, educate users and roll the scheme out globally. • Steve Machin, Founder, Accent Media (.tickets)

SESSION 6: DYNAMIC PRICING/DEMAND-BASED PRICING

09.30 Dynamic Pricing in Europe: Case Studies of Success Dynamic pricing throws up a few questions that need to be answered, such as: how do you maximise ticket revenue without penalising loyal customers; how do you ensure a ticket isn’t under or overvalued and can technology constantly compare prices to the secondary market? Is Europe ready to embrace demand-based pricing models for live entertainment? The arts and culture sector is ahead of sports but what are the barriers to further utilisation? • Thomas Wickell, Marketing Director, Malmö Opera, Sweden • Soenke Scobel, Sales & Marketing Manager, Stage Entertainment, Germany • Jacquie Cassidy, Ticketing Development Manager, Historic Royal Palaces, UK TAKE YOUR PICK... 10.15 Morning Coffee in The Marketplace

11.00-13.00: PARALLEL SESSIONS

SESSION 7: 3D AND THE ONLINE EXPERIENCE

10.40 PSG’s Online Sales Success Leading European football club PSG has taken 3D seat map integration to a new level with its online ticketing portal. Not only are seat maps rendered in 3D but also with quick-loading seat views. This immersive buying experience has yielded significant returns and has now been adopted across many French football clubs. • Nicolas Arndt, Ticketing Director, St Germain, France • Julien Piwowar, President, PACIFA decision, France

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SESSION 8: DIRECT TO FAN

10.40 D2F – Flipping the Business Direct-to-Fan seems to have legs as more and more platforms spring up with an offering, but what do the promoters and the artists themselves think of it as a concept and which are the best platforms? Our panellists share their experiences with D2F and assess its capabilities as a complete ticketing solution: • Stephen O’Reilly, Head of Gramofon (and former head of Topspin Media in Europe) • Mark Meharry, CEO, MusicGlue • Christiaan Munro, Director, Sandbag • David Riley, Good Lizard Media

SESSION 9: SYSTEMS SESSION 10: DATA & ANALYTICS

12.00 Crafting The Enterprise 12.00 Making Sense of Big Data If we had our time again, would we set up We’ve all started to look at new and our technology systems differently? innovative ways we can collect customer Would we ensure that each system is information but once we have this mass able to talk to each other and redesign of data what should we be doing with it business and information flows to allow and, more importantly, what can it do for the business to work more efficiently? us? During this session we will be looking During this presentation we will dare to at the responsibility of owning and think like an organisation rather than just managing personal information and how as a department as we take a long term and when should we use our knowledge view at whole systems design. of customer likes and dislikes to reach out • Chris Boyd, Director of Digital Architecture to customers. and Transformation, Telefonica Digital, UK • James Charrington, Director, Jampot Consulting, UK 12.30 A ‘Joined Up’ Systems Approach • Daniel Brown, CRM Director, AEG Europe & As technology has progressed and new VP Marketing Digital Services, AXS.com, UK parts of the business have been automated, so has the need to ensure they can all talk to each other.

The Aberdeen Performing Arts venues recently decided to take a joined-up approach to their ticketing and other IT systems. Find out how they went about putting together a robust and future IT infrastructure and what it has done for their organisation as a whole. • Leon Gray, Information & Business Systems Manager, Aberdeen Performing Arts, UK

13.00 Lunch in The Marketplace

7 TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY

KEYNOTE: FANS, TICKETS & A REALITY CHECK 14.00 A Different View On Ticketing At City FC, our speaker was the first to introduce demand-based pricing at a Premier League club. Since then he has gone on to run the business (and build the fanbase) of a leading sports club in Switzerland. At the heart of his approach is analysing and understanding fan behaviour. His mantra? “Ticketing is not operations!” • Julian Jenkins, CEO, Servette FC, Switzerland

SESSION 11: NEW VENUE = NEW OPPORTUNITY

14.30 Considerations For New Ticketing Systems With new US investment, historic football club AS Roma is underway with an ambitious scheme to build a new Colosseum on the outskirts of its city – surrounded by an urban entertainment destination and visitor park. The move from its rented home in Stadio Olimpico to a new purpose-built football stadium provides the perfect opportunity to write a new set of ticketing rules, around a new ticketing platform. But how do you decide on the future now?

Meanwhile, West Kowloon Cultural District – a new HK$23 billion development project to boost culture and entertainment in Hong Kong – is underway with its own grand design of ticketing and marketing platforms to engage a new, tech-savvy Asian audience. How is it progressing systems design ahead of the opening of its major venues? • Eric Solem, Head of Ticketing, AS Roma, Italy • Kingsley Jayasekera, Head of Marketing & Digital, West Kowloon Cultural District Authority, Hong Kong • [Moderator] Bernie Mullin, Chairman and CEO, The Aspire Sport Marketing Group, USA

15.00 Afternoon Coffee in The Marketplace

SESSION 12: HIGH VOLUME TICKET SALES

15.30 Glastonbury: A Case Study in Demand Coping with high demand in a short space of time has become a pre-requisite for those managing the ticket systems of some of our biggest acts and festivals. Yet it is no mean feat to keep up with demand when 150 thousand tickets are sold in 26 minutes - as we saw with Glastonbury this year.

It isn’t just the ticket system that has to hold up, but so do our payment gateways and financial partners as our security systems attempt to beat the bots.

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During this session we will look at advances in high volume sales technology. • Robert Richards, Commercial Director, Glastonbury Festival, UK • Rob Wilmhurst, CEO, Vivendi Ticketing, UK

CLOSING THOUGHTS: THE FUTURE

16.00 Disruptions & Revolutions As we close Ticketing Technology Forum 2015 we will look to the future and what might disrupt and revolutionise the ticketing industry in the coming years. • Bernie Mullin, Chairman & CEO, The Aspire Sport Marketing Group, USA • Michael Farris, Director, Strategic Consulting and Research, The Aspire Sport Marketing Group, USA

16.30 Close of Conference

17.00 Close of The Marketplace

“You can only shape the debate if you are part of it! There’s“ a whole word of ticketing here

9 TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTONMAP LONDON THE FUTUREWEMBLEY AT EUROPE’S LEADING MEETING OF TICKETING Who’s coming? Cont’d from page 2 PROFESSIONALS • Brøndby Stadium • Minor Entertainment • Strobbe Ticket, Belgium • Cirque Du Soleil • Mobile Media Content • Swisscom • Club Brugge KV • Music Glue • Syx Automations, Belgium • Comfortticket GmbH • Nimax Theatres Ltd • Telefonica Digital • CrowdTorch • Nolock Software, Austria • Tele Ticket Service, Belgium • Derby County FC • Nou Camp, Spain • Tessitura, USA • Festival Fringe • Oeticket .com, Germany • The Lemon Tree • Edgbaston Cricket Ground • Onebox Iberica, Spain • The Lowry & Quaytickets • Emirates • Oxynade, Belgium • The Ticket Factory • ENTA Ticketing • PACIFA decision, France • Ticketbis • FC Barcelona, Spain • Paris Saint-Germain FC • Ticketmaster • FELD Entertainment, USA • Patron Technology, USA • TicketPlan Ltd • FIFA, Switzerland • Peppered BV, Netherlands • Ticketportal, Czech Republic • Folkehallene, Norway • Portsmouth Cultural Trust • Tickets .com, USA • French Tennis Federation • Portsmouth Guildhall • Ticnet, Sweden • Glastonbury Festival • Queens Park Rangers FC • TJ Chambers Consultancy • Good Lizard Media • Queue-It, Denmark • TLS – Boca, Netherlands • Gramofon • Red61 • TOT B.V., Netherlands • Green 4 Solutions • Red Bull Air Race, Austria • Tottenham Hotspur FC • Harpa Concert Hall, Iceland • Red Bull GmbH, Austria • Servette FC, Switzerland • His Majesty’s Theatre • Reservix, Germany • Symphony Hall Birmingham • Historic Royal Palaces • Roland Garros, France • Transaction Consulting • HQ Theatres • Roskilde Festival, Denmark • Transticket, Sweden . Subject to change. E&OE .to change. Subject • Ingenico, France • Royal Collection Trust • UEFA, Switzerland • INNI Group, France • Royal Concertgebouw • Usher Hall • INNI Ticket, France Amsterdam, Netherlands • VE Interactive

5 February 2015 5 February • Ipsos MediaCT • RSC Anderlecht, Belgium • Vivendi Ticketing • Jampot Consulting • Rugby World Cup 2015 • Venuepoint, Denmark • JMM Ltd • Sandbag, UK • Wales Millennium Centre • Lancashire County Cricket • SAP, Germany • Warwickshire CCC • Tigers • SEE Tickets • Weldon, Williams & Lick • Live Nation • Smukfest, Denmark • Welford Road Stadium • Made Media • Stadio Olimpico, Italy • West Kowloon CDA, HK • Malmö Opera, Sweden • STAGE Entertainment • Zicht Online, Netherlands • Match Services AG • STAR (Society of Ticket • Microsoft, Switzerland Agents & Retailers)

*Invited/subject to final confirmation. Correct at Correct confirmation. to final *Invited/subject ....and many, many more!

TICKETING TECHNOLOGY FORUM 2015

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